Tech

The Shark FlexStyle is greater than the Dyson Airwrap

Published

2 years ago

August 17, 2023

The Shark FlexStyle is greater than the Dyson Airwrap

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Revlon One-Step, your reign is over. There is a brand new Dyson Airwrap dupe on town, and or not it’s the finest we now occupy ever seen — the Shark FlexStyle.

You occupy doubtless seen the FlexStyle for your For You page, and observed that unlike pretty noteworthy each diversified dupe available, it in truth looks as if the Airwrap. It has a wand homely and numerous alternative interchangeable styling heads, including Coanda tech-powered curling barrels — , those that magically wrap your hair spherical the barrel with out a hitch.

The resemblances don’t appear to be valid in its appearance. I’ve throughly examined each merchandise, and at the cease of the day, the efficiency is virtually indistinguishable. If anything else, the Shark offers just a few new aspects that sort me attain for it more.

Factoring in its $270 tag point, the Shark goes previous being a gold-normal dupe. Or not it’s an exquisite reproduction for only half of the worth and it also outperforms the novel.

What is available in the sphere

The accumulate loves jog down of anything else neatly-liked, so I acquire you would even be potentially itching to peek me abominate on the Airwrap. But sooner than we acquire into any essential comparisons, let’s streak over what you would even be in truth getting with the Shark.

Of course, it’s some distance dependent on what configuration you score. Right here’s what’s on hand:

The most price-efficient two alternatives location you abet $269.ninety 9 will occupy to you store at Amazon and Easiest Aquire. The first option entails two 1.25-wander curling attachments, the oval brush, the hump brush, and the styling concentrator. For people with straight or a bit wavy hair, here’s a elephantine opt. While you happen to might perchance occupy wavier or curlier hair, the 2nd option entails all of the above, however swaps the hump brush for a diffuser. (These alternatives are also each on hand on Shark’s web sites, however for $300, so we recommend going for a Third-event retailer.)
On Shark’s web sites finest, you would also use $279.ninety 9 to customize your abilities and decide any three attachments out of the six on hand alternatives (the two curling barrels depend as one attachment).

all of the shark attachments plus the wand

I got the wavy hair machine, plus the hump brush to take a look at up on.
Credit score: Bethany Allard / Mashable

Shark despatched me the wavy hair machine to take a look at, however also incorporated the hump brush on the aspect. The finest attachment I did not receive was once the newly-released extensive-teeth comb, however I contain not occupy the hair texture to properly test it anyway. Bought individually, each of the particular individual attachments will bustle you $29.95.

Shark also sends along a minute booklet of tricks on how to make use of every attachment, with ideas for the warmth and air settings.

No longer just like the Airwrap, you would also additionally use the FlexStyle attachment-free, due to homely’s skill to swivel and in most cases replicate the abilities of a standard hair dryer. I packed the homely by itself for a marriage I was once in, and it was once design less tubby in my earn than any jog hair dryer has ever been.

The price of the Shark FlexStyle versus the Dyson Airwrap

Now that the comparisons to the Dyson occupy begun in earnest, let’s acquire the whole design down to what in truth matters — the worth.

As a refresher, the Airwrap will bustle you $600 for six attachments, including two diversified sized curling barrels, a smoothing dryer attachment, two smoothing brushes, and a spherical volumizing brush. Any extra attachments will tag you $40 each, however Dyson does occupy more alternatives total.

Breaking it down completely by the desire of attachments, that is roughly $100 per attachment, and I will’t articulate each one justifies its field (having a seek at you, company smoothing brush and relaxed smoothing brush).

The FlexStyle, on the diversified hand, comes with four attachments, however as I talked about above, can characteristic as a dryer sans attachment. Therefore, that you should occupy 5 styling alternatives for $270, which breaks the whole design down to about $54 per attachment. Even with out the built-in drying, you would even be aloof paying about $67.50 per attachment, placing you design below the Dyson.

all of the shark flexstyle attachments next to the dyson airwrap attachments

Minus just a few differences, the attachments offered are virtually a one-to-one.
Credit score: Bethany Allard / Mashable

The discrepancy in tag would not translate to a discrepancy in quality, either. The attachments conducted practically identically, the whole design down to the curling attachment the utilization of Coanda air tech to score your hair for you. Both stylers occupy three warmth settings, three fan speeds, and a groovy shot button or switch.

The finest diversified edge the Dyson has is its like carrying case, which I carry out opt for storage over the sphere the Shark is available in. I valid don’t opt it for $330 more.

shark flexstyle field next to dismal blue dyson airwrap case

The Dyson case feels more polished, however not $330 more polished.
Credit score: Bethany Allard / Mashable

Attachments breakdown

When I was once in the initiate despatched my pattern of the FlexStyle, I examined it for just a few weeks and feeble each attachment no lower than once, if not just a few cases.

I articulate in the initiate because after I was once accomplished attempting out and in the center of of penning this evaluation, Shark educated me that they wished to send me a more moderen pattern with an updated ALCI jog that was once supposed to lengthen the lifespan and sturdiness of the FlexStyle. The one I had been despatched was once a pre-begin version despatched to a restricted desire of customers, and a Shark spokesperson reassured me that someone with the “extinct” model was once despatched the updated version.

I articulate this for the sake of transparency, not because I observed a difference the least bit in the FlexStyle’s efficiency. I retested each attachment with the brand new pattern, all any other time no lower than once if not multiple cases for the related timespan. No longer one among the attachments or the homely as a standalone dryer conducted in any other case, and all of the attachments clicked in to the homely and stayed locked in with out a hitch.

With all of that acknowledged, here is how I found out the abilities of the utilization of every attachment that was once despatched to me. As I illustrious earlier on this evaluation, I failed to receive the brand new extensive-teeth comb supposed for coily and curly hair, nor might perchance well I in truth occupy accurately examined it.

Auto-wrap curlers

When I reviewed the most contemporary version of the Dyson Airwrap, I went on and on about how grateful I was once to take a look at the curling attachment that failed to require switching barrels and was once pretty dramatic about how detrimental that might perchance well’ve been to my minimal hair-styling endurance.

Then, the FlexStyle arrived and I saw that Shark’s curlers are exactly like of the Airwrap’s first abilities, which require you to replace barrels to replace instructions of the curls. And that? That is a form of moments where I acquire to teach their non-public praises my maturity and admit that I was once faulty. It was once in truth not that massive of a deal to replace out the curling wands mid-styling.

Assemble not acquire me faulty, it supposed that I pretty noteworthy stuck to the watch of curls going one direction — some distance from my face — on either aspect of my head. On the replacement hand, what I observed with these curlers, and with hot air styled curls in normal, is that on my hair, they watch the finest and frustrate me the least after I lean in to a more very loosely curled blown-out watch. The more structured curl watch that I will with out issues manufacture with a curling wand merely would not closing when the utilization of a hot air styler. (Allegedly, there are techniques to acquire hot air styled curls to closing, however they’ve by no approach worked for me, and are frankly some distance too time ingesting to be worth it.)

lady in green robe with curled hair

The curls regarded decent incandescent after styling.
Credit score: Bethany Allard

lady with a bit curled hair

But embracing more blown-out voluminous curls made me noteworthy happier with the implications.
Credit score: Bethany Allard

All this to articulate, I contain not mediate switch the direction of the curls makes that massive a difference whereas you would even be going for the free curl watch with the plan to add valid a bit dimension and quantity. Plus, my free curl design took less time and let me style on dry hair, which made me design more at risk of attain for these attachments.

OK, closing thing on the curlers after which we can circulation on — they accumulate not occupy a longer barrel version supposed for longer hair, like those I examined with the Airwrap. Eager on the ends of my hair are closer to the backside of my abet than my shoulders, I anticipated it will also pose a suppose, however once all any other time, Shark proved me faulty. Sure, the hair wrapped spherical itself more, however I in truth did not obtain myself having to alter allotment sizes. The wand was once valid at winning at grabbing my hair, and the style lasted for the related amount of time.

Styling concentrator

Whereas I will’t articulate the utilization of the concentrator gave a vastly difference abilities from the sans-attachment dry, it did acquire a form of moisture out of my hair in below quarter-hour. I aloof had some frizz, however I tough dried my hair, so as that was once to be anticipated. Whereas or not it’s potentially the most redundant attachment since you do not want it to tough dry your hair, I might perchance well see a more directed air hurry having a time and build, particularly will occupy to you pair it with a brush. It does acquire parts for being immense shrimp and straightforward to retailer or pack.

shark flexstyle twisted with concentrator attachment

It lowkey looks as if a vacuum attachment, however the styling concentrator gets the job accomplished.
Credit score: Bethany Allard / Mashable

Oval brush

My reliable tier rating of hot air oval brushes I’ve tried is as follows: the Revlon One-Step, the 2nd abilities Airwrap, after which the Shark FlexStyle. Or not it’s not that the FlexStyler’s brush was once negative — I in truth in truth loved the design my hair came out, and I’m in most cases not an mountainous fan of my hair with out some defined waves or curls in it. I also loved that the barrel was once greater than that of the Airwrap, as it felt like I might perchance well acquire more quantity and prance in my hair.

lady with long free curl styled hair

My favourite fragment of my job is taking photos of myself (however seriously, my hair looks good).
Credit score: Bethany Allard / Mashable

What got me was once the design it felt the utilization of this attachment with the swivel fragment of the homely. Working with a spherical brush to style your hair requires little bit of stress, and I might perchance well see and feel the homely on the Shark transferring ever so a bit. It was once by no approach ample to trigger ache, on the replacement hand it was once noticeable. Easy, I in truth can’t complain that noteworthy. Working in sections from 80 percent dry hair, it finest took me about 25 minutes to fully style my hair, and I cherished the implications.

Gallop brush

This was once my non-public least favourite attachment, mostly because all any other time, not so noteworthy partial to my hair straight. While you happen to shall be not in truth shopping for a ton of quantity, and opt gentle swish hair better than the relaxation, the hump brush will be your finest pal.

It was once immense easy to make use of, and did not yank or tug, which particularly impressed me because I in truth occupy forever knotty hair. I began from about 80 percent dry hair, though some sections had been more damp than others, and was once in a position to acquire perfectly straight and dry hair in 10 minutes.

Curl defining diffuser

My wavy hair and I had been stoked to be despatched a diffuser, and the Shark one did a elephantine job.

Veritably, I could use a diffuser to give an total dry to my hair, then pixie diffuse — a approach where you let minute sections of hair fall into the bowl of the diffuser, scrunch upward, and preserve it into build for 15 to 30 seconds.

Although Dyson does offer a comb attachment for curly hair, there’s no diffuser for the Airwrap. This gave the Shark an mountainous edge, and was once one among the greatest factors in figuring out that it outperformed the product it was once made to dupe.

I’m not immense valid, and I in most cases finest streak for no subject percent dry hides that reality that I washed my hair valid sooner than I went out in public in the center of the afternoon. Although my course of can lean on the haphazard aspect, I cherished how noteworthy alter this diffuser gave me in styling my hair. I might perchance well alter the prongs to be long (Shark recommends this for roots/longer hair) or quick (for shorter hair or ends). The long prongs sort grabbing sections and of course retaining it for pixie diffusing so easy.

shark flexstyle with diffuser and a blue blow dryer with a dim diffuser

The Shark FlexStyle versus my normal diffusing machine.
Credit score: Bethany Allard / Mashable

Having that alter not finest made the course of of styling more satisfying, however I mediate it in truth gave me greater results. For a fun, very un-scientific experiment, on one test I dried half of my hair with the FlexStyle and the diversified half of with my normal blow dryer and diffuser combo (a BabylissPro Nano Titanium and its matching diffuser). When I feeble the Shark, I had less anxiety retaining sections in the bowl of the diffuser, which led to more defined waves. I observed the longer prongs when entering into my root to dry with some take. Most of all, I loved I might perchance well carry out the total dry in dryer mode after which switch to wand mode for pixie diffusing.

shark flexstyle in wand mode next to a blue babylisspro hair dryer

No wand mode for the BabylissPro.
Credit score: Bethany Allard

The timing was once about the related, and all any other time the implications weren’t that diversified, on the replacement hand it made me, a devout air dryee, in truth are attempting to drag out a blow dryer more. Although Dyson does offer a comb attachment for curly hair, there’s no diffuser for the Airwrap. This gave the Shark an mountainous edge, and was once one among the greatest factors in figuring out that it outperformed the product it was once made to dupe.

lady with wavy long hair

Although I aloof foremost to circulation in with a hair oil to aloof the frizz, the left aspect (styled by the FlexStyle) had noticeably more defined waves than the incandescent (styled by my customary dryer).
Credit score: Bethany Allard / Mashable

More reward for the total compose

The Shark’s homely is a bit bigger than the Dyson’s, however of course each are form of surprisingly vast whereas you first pull them out of the sphere. Eager on you would also twist the Shark, the additional wander and a half of or so made sense.

Weight-wise, the Dyson is ever so a bit lighter, with finest 24 oz on Shark’s 24.64 oz. I might perchance well tell a difference after I held each wands in either hand, however after I was once styling, I did not mediate twice about it.

One smaller replace that Shark made that I particularly preferred was once knocking down the barrel of the homely where the energy switch, air, and temperature buttons had been positioned. It made it immense easy to hit the cool shot button with out having a seek, or replace the air tempo after I was once diffusing my hair.

shark flex style wand

The flat aspect of the wand makes it easy to uncover the buttons with out having a seek.
Credit score: Bethany Allard / Mashable

Is the Shark FlexStyle worth it?

Very just like the Airwrap, the FlexStyle is just not an absolute a must occupy hair styling instrument, particularly will occupy to you already accumulate a blow dryer and a few hot instruments.

On the replacement hand, will occupy to you would even be having a seek to replace to hot air styling to abet your hair out for frequent styling, the FlexStyle is 100% worth it. Admittedly, I am any individual who would noteworthy rather accumulate more effort into their makeup than hair, however I found out myself attempting to style my hair more in most cases with the FlexStyle.

Although it has some minor flaws, at $270, those are noteworthy more uncomplicated to observe previous than those of the Airwrap. Between the FlexStyle and the Airwrap, or not it’s laborious for me to mediate a the explanation why you would opt for the latter unless you would even be into vast purchases for the sake of vast purchases, or will occupy to you would even be particularly true to Dyson. But if neither of those apply to you, then there’s a greater vacuum company making hair tech to throw an awfully much smaller amount of you money unhurried.

You might perchance well know Shark for their vacuums and not their hair merchandise, however clearly it’s some distance rarely very unlikely for a tag to efficiently sort that pivot. If any other tag is going to forge down Dyson’s course, we are going to apply and trace what they’re doing — particularly in the event that they’re offering this form of transparent Airwrap replacement.

I examined the FlexStyle for numerous weeks, so I might perchance well use each attachment no lower than once. After those numerous weeks, Shark requested to send me a brand new pattern, because the test pattern that they had despatched me sooner than begin did not near with an improved ALCI jog that was once supposed to lengthen the lifespan and sturdiness of the FlexStyle.

I retested each attachment on the more moderen pattern, and observed no difference in day-to-day efficiency. I also by no approach skilled any factors with the novel pattern, and a Shark spokesperson reassured me that the restricted desire of customers that did receive the older version of the product had their devices changed.

Finally, a quick profile of my hair, which persevered your whole attempting out: My hair is long, supreme, with waves that take a seat between a 2A and 2B pattern. Or not it’s inclined to dryness at the ends, and in most cases can preserve curled kinds for just a few day and straight kinds for one to two days, equipped that no water or humidity touches my hair.

Styling time: It is not crucial if or not it’s a groovy knowing, if curling your hair with hot air in preference to hot wands takes very much longer, we are going to wager it acquired’t take long sooner than you opt for the less healthy and more convenient design. Reckoning on the attachment, the FlexStyle took wherever from 10 to forty five minutes to style hair, retaining it fixed with diversified hot air stylers, timing-wise.
Heat settings: Every person’s hair is diversified, meaning they’ll withstand diversified temperatures. With that acknowledged, no one will occupy to aloof be blasting their hair with 400 diploma plus temps on the reg, unless they ask to take on some destroy. The FlexStyle measures and regulates temperature 1,000 cases per 2nd to sort sure the air temp is fixed and not overly negative to the hair. Handiest at its freshest surroundings did it initiate to feel in truth hot, however even then, not virtually as hot as any normal curling wand or straightener. The heart warmth surroundings was once in most cases better than ample to lock in kinds.
Range of attachments: A versatile hair instrument is finest beautiful noteworthy as good as its attachments. Although the Coanda air curling barrels are what draw many to this make of hot air styler, Shark in truth has a solid vary of styling instruments, from the conventional spherical brush, concentrated dryer, the diffuser, and the hump brush. It might perchance perchance well even be nice to peek some wider and narrower curling attachments in due course, however for their first iteration, one size is just not a negative build to initiate.
Storage: An all-in-one hair instrument loses out on its ease component if it turns precise into a anxiety to retailer. Like the Dyson Airwrap, the Flex Styler is sure to take in amount of plight. No longer just like the Airwrap, it would not near with a dedicated carrying case, which makes your whole storage course of loads less organized.

Bethany Allard is a having a seek reporter at Mashable covering beauty tech, dating, and sex and relationships. She graduated from Novel York College with a B.A. in Journalism and English Literature. You might perchance also apply her on Twitter @betallard and attain her by electronic mail at [email protected].

Tech

OpenAI Introduces ChatGPT Health, Sparking Excitement and Data Privacy Worries

Published

3 days ago

January 11, 2026

Ellora Cummins

OpenAI has rolled out ChatGPT Health, a specialized feature enabling U.S. users to upload medical records and sync data from health apps, delivering more tailored responses from the chatbot. The company positions it as a tool to enhance health understanding, though experts and advocates have voiced significant concerns over privacy, data security, and AI’s role in healthcare.

Per OpenAI, the feature integrates data from platforms like Apple Health, Peloton, and MyFitnessPal, as well as user-provided medical documents. It aims to offer contextualized answers on health and wellness topics. Importantly, OpenAI emphasizes that this is not for diagnosing conditions or prescribing treatments and cannot substitute professional medical care.

The firm assures users that Health conversations are isolated from standard chats and excluded from AI model training. It also touts “enhanced privacy measures” to protect highly sensitive health information. Initial rollout is limited to select early testers, with a waitlist for wider availability.

Privacy campaigners, however, caution that health data demands the highest level of protection. Andrew Crawford from the Center for Democracy and Technology stressed the need for impermeable barriers separating health data from other user details, especially amid AI firms pursuing new monetization strategies, such as targeted advertising.

“Emerging AI health features hold potential to empower individuals,” Crawford noted, “yet weak safeguards could expose highly personal data to serious risks.”

This debut aligns with generative AI’s growing influence in daily life. OpenAI reports over 230 million weekly health-related queries on ChatGPT. Proponents highlight AI’s ability to clarify symptoms, explain medical jargon, and guide lifestyle decisions, particularly in overburdened healthcare systems.

Nevertheless, doubts linger about AI accuracy. Large language models can generate erroneous or misleading outputs, often with unwarranted certainty. Detractors fear users might over-rely on such guidance, despite explicit warnings.

Max Sinclair, CEO of AI marketing firm Azoma, hailed it as a “pivotal milestone” for OpenAI, suggesting the company is establishing ChatGPT as a go-to health advisor, which could transform how people research conditions and choose wellness products or therapies.

The tool is not yet available in the UK, Switzerland, or European Economic Area nations due to rigorous data privacy regulations. Analysts predict regulatory challenges could slow or restrict international expansion.

Amid heightened global oversight of AI ethics and safety, following issues like manipulated images and deepfakes—this launch underscores the dual-edged nature of AI in personalized healthcare. Its success as a reliable aid or a new ethical minefield will hinge on striking a balance between technological advancement and accountability.

Tech

UK Government Criticizes X for Limiting Grok AI Image Editing to Paid Subscribers, Labeling It ‘Insulting’ to Victims of Abuse

Published

4 days ago

January 10, 2026

Ellora Cummins

The UK government has strongly condemned Elon Musk’s platform X for restricting Grok AI’s image editing and generation features to premium subscribers, describing the change as “insulting” to victims of misogyny and sexual violence. The criticism follows widespread outrage over the AI tool’s role in producing non-consensual sexualized deepfake images, including those depicting women and children.

A spokesperson for Prime Minister Sir Keir Starmer stated that the restriction fails to resolve the underlying problem and effectively monetizes a harmful feature by turning it into a “premium service.” They noted that the swift implementation shows X is capable of quick action when motivated, and called for more responsible measures to prevent abuse entirely.

The issue arose after reports that Grok complied with prompts to digitally alter photos, such as removing clothing from images of individuals without consent. Although the feature is now limited on X to paid users (requiring verified payment details), concerns persist that it may still be available via Grok’s standalone app or website.

Prime Minister Starmer called the generation of sexualized AI images of adults and children “disgraceful” and “disgusting,” vowing intolerance for such unlawful content. He pledged full backing for regulator Ofcom to enforce the Online Safety Act, with options including fines, access restrictions, or even an effective ban on X in the UK if the platform fails to comply.

Ofcom has initiated urgent inquiries and contacted X and xAI, but has not yet issued a public response on next steps. X has not commented on the latest developments.

Experts and campaigners have echoed the government’s stance. Professor Clare McGlynn highlighted the lack of proper ethical safeguards, arguing that the paywall does not eliminate risks and prioritizes profit over safety. The Internet Watch Foundation reported identifying criminal child abuse imagery apparently created by Grok, stressing that the restriction cannot reverse existing harm.

Victims, including those personally targeted, have dismissed the change as inadequate, urging a full overhaul with robust built-in protections.

This incident intensifies debates over generative AI accountability, positioning the Grok case as a critical challenge for regulating online safety in the AI era.

Health

Get Featured in TechCrunch: A Practical Guide for Startups and Technology Companies

Published

1 week ago

January 5, 2026

Sahil Sachdeva

For startups and technology-driven businesses, media visibility can play a decisive role in growth and credibility. Among technology publications, TechCrunch stands out as one of the most trusted sources for startup news, funding updates, and innovation trends. Many founders aim to Get Featured in TechCrunch because of its ability to influence investors, customers, and the broader tech ecosystem.

This guide explains how TechCrunch operates, what journalists look for, and how companies can responsibly prepare for editorial coverage.

Why TechCrunch Coverage Is Highly Valued

TechCrunch has built its reputation through independent reporting and in-depth analysis of emerging technologies and startup ecosystems. Its readership includes venture capitalists, founders, product leaders, and industry analysts.

A feature on TechCrunch can help companies:

Establish authority and trust
Attract investor and partner interest
Increase qualified website traffic
Strengthen brand perception within the tech community

Because of this reach and credibility, many early-stage and scaling companies strategically work toward the goal to Get Featured in TechCrunch at key moments in their growth journey.

Understanding TechCrunch’s Editorial Focu

TechCrunch is an editorial platform, not a promotional directory. Its journalists prioritize factual, timely, and industry-relevant stories that offer value to readers.

Primary Topics Covered

TechCrunch commonly reports on:

Startup funding rounds and acquisitions
Product launches with market impact
Artificial intelligence and deep technology
SaaS, fintech, Web3, and enterprise tools
Venture capital trends and startup ecosystems

To Get Featured in TechCrunch, your announcement must align with these topics and present clear relevance to current industry developments.

What Makes a Story Newsworthy

One of the most common mistakes companies make is pitching content that lacks a genuine news angle. TechCrunch evaluates whether a story contributes meaningful insight or signals a shift in the market.

Examples of strong news angles include:

A confirmed funding round or acquisition
A product launch addressing a clear market gap
Proprietary technology or original research
Verified traction, revenue growth, or adoption metrics
Industry disruption or operational innovation

Without a timely and factual story, it becomes difficult to Get Featured in TechCrunch, regardless of product quality.

Preparing Your Company Before Outreach

Before contacting any journalist, your company must be ready for public scrutiny. Editors frequently research brands before responding to pitches.

Essential Preparation Checklist

A clear and informative website
Transparent company and founder information
Supporting data or performance metrics
Press-ready product descriptions
Consistent online presence

Preparation demonstrates professionalism and credibility, which significantly improves your chances to Get Featured in TechCrunch.

How to Pitch TechCrunch the Right Way

An effective pitch is concise, factual, and respectful of a journalist’s time. Editors receive a high volume of emails daily, so clarity is critical.

Key Elements of a Strong Pitch

A precise subject line referencing the news
A brief summary of what is happening
Explanation of why it matters to the industry
Verified facts, numbers, and timelines
Optional quotes from founders or executives

Avoid exaggerated claims or marketing language. A clear, information-driven pitch is essential if you want to Get Featured in TechCrunch.

The Role of Timing in Media Coverage

Timing plays a major role in editorial decisions. Even strong stories may be declined if they are poorly timed.

Best practices include:

Pitching before public announcements
Coordinating with funding or launch embargoes
Aligning with trending industry discussions
Avoiding periods of low editorial activity

Strategic timing increases relevance and improves the likelihood to Get Featured in TechCrunch when editors are actively covering similar topics.

Direct Outreach vs. Professional PR Support

While founders can pitch independently, many companies choose to work with experienced PR professionals. Media specialists understand how to position stories and communicate with journalists effectively.

PR support can help with:

Story framing and narrative development
Identifying the right TechCrunch reporters
Managing follow-ups professionally
Reducing common pitching errors

For companies unfamiliar with media outreach, professional guidance can improve the chances to Get Featured in TechCrunch without damaging long-term media relationships.

Common Reasons TechCrunch Declines Pitche

Rejection is common and does not necessarily reflect a weak product. Most rejections are based on editorial fit and timing.

Common reasons include:

Lack of a clear news angle
Overly promotional messaging
Insufficient data or validation
Story not relevant to current coverage priorities

Understanding these factors helps companies refine their approach and prepare better for future attempts to Get Featured in TechCrunch.

Maximizing Impact After Publication

Securing coverage is only the first step. How you use that coverage determines its long-term value.

Recommended actions after publication:

Share the article across professional networks
Add TechCrunch mentions to your website
Include coverage in investor and sales materials
Reference the feature in future media outreach

Effective amplification extends the benefits of being able to Get Featured in TechCrunch beyond the initial article.

Conclusion

TechCrunch coverage is earned through relevance, preparation, and responsible storytelling. Companies that understand editorial standards and focus on real industry impact are far more likely to succeed.

By approaching media outreach strategically and maintaining realistic expectations, the goal to Get Featured in TechCrunch becomes achievable for startups and technology brands committed to long-term growth and credibility.

Tech

Top 8 Powerful Types of Technology Transforming Our World in 2025

Published

2 months ago

November 19, 2025

Ellora Cummins

Introduction

Technology is evolving faster than ever, and 2025 is shaping up to be a breakthrough year across multiple industries. Understanding the different types of technology is no longer optional—it’s essential for businesses, creators, students, and professionals who want to stay ahead.

Whether it’s artificial intelligence powering your daily apps or robotics revolutionizing healthcare, the types of technology emerging today are driving massive shifts in how we work, live, and connect.

This blog by Level Up Mag breaks down the most impactful types of technology in 2025, how they’re shaping the world, and why staying informed gives you a competitive advantage.

What Are the Top Types of Technology in 2025?

Here are the leading types of technology dominating the global landscape in 2025:

1. Artificial Intelligence & Machine Learning

AI is no longer futuristic—it’s everywhere. Among all types of technology, AI stands out as the most transformative.

AI impacts:

Automation
Personalized experiences
Business decision-making
Predictive analytics
Creativity & content generation

Tools like ChatGPT, Midjourney, and various enterprise AI models prove that AI will continue reshaping industries. The rise of Generative AI, which is now used in marketing, design, research, and customer service, is defining the next wave of innovation.

2. Blockchain & Web3 Technology

Blockchain isn’t just for crypto anymore. It is becoming the backbone of trust-based digital systems.

This type of technology is used in:

Supply chain tracking
Smart contracts
Identity verification
Decentralized apps (dApps)
Secure payments

Web3 introduces ownership, privacy, and transparency—making it one of the most important types of technology reshaping digital ecosystems.

3. Robotics & Automation

Robotics is evolving beyond manufacturing. In 2025, robots are in:

Healthcare
Agriculture
Warehousing
Retail
Defense

From humanoid robots to delivery drones, this type of technology is leading the automation revolution.

Robots now assist in surgeries, pick warehouse orders, and even help with customer service. The combination of robotics + AI is unlocking new levels of productivity.

4. Biotechnology & HealthTech

Biotechnology is one of the fastest-growing types of technology, especially post-pandemic. It includes:

Genetic engineering
Vaccine development
Wearable health devices
AI-powered medical diagnostics

Breakthroughs in personalized medicine, DNA editing, and regenerative treatments are giving humanity tools to prevent diseases early and increase life expectancy.

HealthTech apps and devices are also enabling people to monitor their health in real time.

5. Cybersecurity & Digital Safety

As technology grows, so does cybercrime. That’s why cybersecurity has become one of the essential types of technology in 2025.

It includes:

Threat detection systems
Data protection tools
Network security
Zero-trust architecture
AI-powered security systems

Businesses of every size rely on advanced cybersecurity to protect digital assets, customers, and operations.

6. Internet of Things (IoT) & Smart Technology

IoT connects physical devices to the internet, allowing them to communicate and function intelligently.

Popular IoT examples:

Smart homes
Connected cars
Wearable devices
Smart manufacturing
Smart city infrastructure

This type of technology improves convenience, safety, and operational efficiency across industries.

7. Extended Reality (AR, VR & MR)

Extended Reality is becoming mainstream, especially in education, gaming, real estate, and corporate training.

This type of technology offers:

Immersive learning
3D virtual experiences
Virtual events
Real-time simulation training

In 2025, AR glasses, VR training modules, and mixed reality environments are widely used for both entertainment and productivity.

8. Cloud Computing & Edge Computing

Cloud computing powers almost every major platform today. But edge computing is emerging as an important complement.

They support:

Streaming services
SaaS platforms
Real-time data processing
Remote work

These types of technology are crucial for storing data securely, improving speed, and enabling large-scale digital operations.

Types of technology

Why Understanding These Types of Technology Matters

Knowing the top types of technology helps you:

Stay competitive in your industry
Make informed business decisions
Upskill for future careers
Innovate faster
Adapt to digital transformation

Technology is not slowing down—those who understand it will always stay ahead.

The Future of Technology in 2025 and Beyond

2025 marks a turning point in human innovation. The main types of technology discussed above are converging, amplifying each other’s potential.

AI + robotics will redefine labor.
Blockchain + IoT will enhance global transparency.
AR + 5G will reshape digital experiences.
Biotech + data analytics will transform healthcare.

The world is entering an era where technology doesn’t just support life—it enhances it.

Conclusion

From AI to biotechnology, the top types of technology in 2025 are opening the door to smarter, safer, and more efficient ways of living. Understanding these technologies empowers individuals and businesses to grow, innovate, and stay future-ready.

Level Up Mag will continue delivering powerful insights into the evolving tech landscape—because in this fast-changing world, staying informed is your biggest advantage.

Tech

10 Incredible Tech Trends of 2025 You Must See

Published

3 months ago

October 24, 2025

Ellora Cummins

🚀 Introduction

The tech landscape in 2025 is evolving at an unprecedented pace. From artificial intelligence (AI) breakthroughs to the rise of quantum computing, businesses and consumers alike are witnessing transformative changes. In this article, we delve into the top 10 tech trends that are set to redefine industries and daily life.

1. Agentic AI: Autonomous Decision-Making

Agentic AI refers to systems that can make independent decisions to achieve specific goals. Unlike traditional AI, which requires human oversight, agentic AI can operate autonomously, learning from its environment and experiences. This advancement is revolutionizing sectors like logistics, healthcare, and customer service, where real-time decision-making is crucial.

2. Quantum Computing: The Next Frontier

Quantum computing harnesses the principles of quantum mechanics to process information in ways classical computers cannot. In 2025, significant strides have been made in developing stable qubits and error-correction techniques. Industries such as pharmaceuticals, finance, and cybersecurity are poised to benefit from the immense computational power quantum computers offer.

3. Extended Reality (XR): Blurring the Lines Between Physical and Digital

Extended Reality encompasses virtual reality (VR), augmented reality (AR), and mixed reality (MR). In 2025, XR technologies are becoming more immersive and accessible, enhancing experiences in gaming, education, and remote work. Companies are leveraging XR for virtual training programs, interactive product demonstrations, and collaborative meetings.

4. 5G and Beyond: The Evolution of Connectivity

The rollout of 5G networks continues to accelerate, providing faster and more reliable internet connections. Looking ahead, research into 6G technologies is underway, promising even higher speeds and lower latency. Among the top tech trends, these advancements are set to enable innovations in autonomous vehicles, smart cities, and the Internet of Things (IoT).

5. AI-Driven Cybersecurity: Proactive Threat Detection

As cyber threats become more sophisticated, traditional security measures are no longer sufficient. AI-driven cybersecurity solutions are emerging to detect and respond to threats in real-time. By analyzing patterns and anomalies, these systems can identify potential breaches before they occur, safeguarding sensitive data and infrastructure.

6. Sustainable Tech: Green Innovations for a Better Future

With growing concerns over climate change, there is a push towards sustainable technologies. In 2025, innovations like renewable energy solutions, electric vehicles, and energy-efficient appliances are gaining traction. Companies are investing in green technologies to reduce their carbon footprint and promote environmental responsibility.

7. Edge Computing: Processing Data Closer to the Source

Edge computing involves processing data near its source rather than relying on centralized data centers. This approach reduces latency and bandwidth usage, making it ideal for applications like autonomous vehicles and real-time analytics. As IoT devices proliferate, edge computing is becoming increasingly important.

8. Blockchain Beyond Cryptocurrency: Decentralized Applications

While blockchain is best known for powering cryptocurrencies, its applications extend far beyond digital currencies. In 2025, industries such as supply chain management, healthcare, and finance are exploring blockchain for secure and transparent transactions. Decentralized applications (dApps) are being developed to streamline processes and enhance trust.

9. Robotics and Automation: Transforming Industries

Advancements in robotics and automation are reshaping industries like manufacturing, healthcare, and logistics. In 2025, robots are performing complex tasks with greater precision and efficiency. Collaborative robots (cobots) working alongside humans are among the leading tech trends, enhancing productivity and safety in various work environments.

10. Biotechnology: Merging Biology with Technology

Biotechnology is making significant strides in 2025, with innovations in gene editing, personalized medicine, and synthetic biology. These advancements are leading to new treatments for diseases, improved agricultural practices, and sustainable bio-manufacturing processes. The convergence of biology and technology holds promise for addressing global challenges.

For more insights on media strategy and PR success, check out Gerry Gadoury’s profile to see how industry experts leverage innovative approaches to boost visibility and brand authority. Learning from leaders like him can inspire your own tech journey and growth.

🔍 Conclusion

The tech trends of 2025 are not just shaping the future—they’re actively transforming the present. From autonomous AI systems to breakthroughs in quantum computing, these innovations are creating new opportunities and challenges across industries. Staying informed and adaptable is crucial for individuals and businesses aiming to thrive in this rapidly evolving landscape.

Tech

Apple Breaks Tradition: Touchscreen MacBooks Set to Revolutionize Laptops in 2026

Published

3 months ago

October 19, 2025

Ellora Cummins

A Bold Shift from Steve Jobs’ Legacy

After over a decade of staunch resistance, Apple is poised to launch touchscreen MacBook Pros, marking a dramatic pivot in its design philosophy. Bloomberg reporter Mark Gurman reveals that these innovative devices will debut in late 2026 or early 2027. This move challenges the foundational beliefs of co-founder Steve Jobs, who in 2010 dismissed vertical touchscreens as ergonomically flawed. “Touch surfaces don’t want to be vertical. It gives a great demo, but after a short period of time, you start to fatigue,” Jobs argued. Even under Tim Cook’s leadership in 2012, Apple likened merging a laptop and tablet to combining a toaster with a refrigerator.

The touchscreen laptop market’s explosive growth has forced this evolution. Generating $50 billion globally this year, it’s projected to surge to $120 billion by 2033. Apple’s entry acknowledges shifting consumer demands for versatile devices that blend laptop power with tablet intuitiveness. No longer just a demo gimmick, touch functionality now promises real-world utility, driven by advanced hardware that mitigates fatigue through smarter ergonomics.

Cutting-Edge Tech Meets Everyday Usability

The new MacBook Pros will dazzle with OLED displays, the same vibrant panels powering iPhones and iPad Pros, in 14- and 16-inch sizes. Thinner and lighter than ever, they’ll be fueled by the M6 processor, succeeding the recently launched M5 in current models. Pricing will command a premium: expect the 14-inch to start above $1,799 (versus $1,599 today) and the 16-inch over $2,799 (from $2,499). A sleek hole-punch camera cutout replaces the notch, offering a cleaner aesthetic.

Crucially, touch complements rather than replaces the keyboard and trackpad, preserving MacBook’s intuitive workflow. Upgraded hinges and a reinforced display eliminate screen wobble during interactions, addressing Jobs’ core concerns. This hybrid approach enhances creative tasks like sketching in design apps or annotating documents, while AI-boosted M6 chips accelerate graphics and machine learning.

Complementing this, the MacBook Air gets an M5 refresh in spring 2026, holding its $999 price as Apple’s top seller for students and pros. Together, these updates position Apple to dominate a $194 billion laptop market, forecasted to exceed $334 billion by 2030.

Unlocking Entrepreneurial Goldmines in Apple’s Ecosystem

For startups and innovators, Apple’s touchscreen leap is a treasure trove. The hybrid interface demands fresh apps optimized for touch-keyboard synergy—think stylus-enabled drawing tools, interactive educational platforms, or productivity suites for media editors. Creative pros, students, and tech enthusiasts will drive demand, expanding beyond traditional Mac users.

Accessory makers can thrive with ergonomic stands, precision styluses, and protective cases tailored for touch durability. Software developers should target niches like augmented reality overlays for design workflows or AI-assisted note-taking. Early movers could capture market share as adoption spikes post-launch.

Challenges loom: high prices may deter budget buyers, and devs must master dual-input optimization to avoid clunky experiences. Yet Apple’s polish—seamless integration with iOS apps and ecosystem lock-in—mitigates risks. Analysts predict touchscreen Macs will boost productivity by 20-30% in creative fields, fueling a startup boom.

Entrepreneurs: scout partnerships via Apple’s developer program. Launch beta apps now to ride the hype wave. From indie devs crafting touch-first games to firms building enterprise training tools, opportunities abound in this $120 billion frontier.

A New Dawn for Versatile Computing

Apple’s touchscreen MacBooks herald a versatile computing era, fusing powerhouse performance with intuitive touch. This isn’t mere capitulation—it’s strategic mastery, blending legacy ergonomics with modern demands. Consumers gain fluid workflows for everything from coding marathons to casual sketching, while pros unlock unprecedented efficiency.

As 2026 nears, excitement builds. Will prices curb mass appeal? Can software evolve fast enough? Apple’s track record suggests triumph. For entrepreneurs, it’s launchpad time: innovate boldly within this ecosystem, and reap rewards from a paradigm shift. The laptop isn’t dying, it’s evolving, and Apple’s at the helm. Watch this space; the future feels tantalizingly touchable.

Entertainment

The Streaming Revolution: How Global Platforms Are Reshaping Entertainment in 2025

Published

3 months ago

October 17, 2025

Ellora Cummins

Worldwide Expansion Drives Growth

The entertainment industry has transformed dramatically over the past decade, with streaming platforms revolutionizing access to movies, series, and live events. Services like Netflix, Disney+, Amazon Prime Video, and Apple TV+ have expanded beyond borders, investing in region-specific productions to engage diverse audiences. Netflix leads with heavy funding for Korean dramas, Indian epics, and Latin American stories, blending cultural authenticity with universal appeal to surge subscriptions in emerging regions. This approach boosts representation while tapping untapped markets.

Disney+ leverages iconic IPs like Marvel and Star Wars for globally resonant franchises, while Amazon Prime Video balances blockbusters with independent films. As digital connectivity grows, viewers demand culturally relevant yet universally accessible content. This trend dismantles geographical barriers, creating an interconnected ecosystem where stories from anywhere inspire audiences everywhere.

Traditional Media Fights for Survival

Streaming’s rise has decimated cable subscriptions as viewers embrace on-demand flexibility over rigid schedules. The COVID-19 pandemic accelerated this, forcing studios to release films digitally alongside theaters—a now-standard practice reflecting convenience-first habits. Cinemas compete with 4K home setups, while networks lose viewers to personalized algorithms.

Yet adaptation offers hope: traditional players partner with streamers for co-productions and licensing deals, merging prestige with digital reach. Data shows consumption patterns traditional media can’t match, but hybrid strategies ensure relevance. This evolution turns disruption into reinvention, keeping legacy brands alive in a viewer-driven world.

Innovation Tackles New Challenges

Streaming pioneers interactive narratives, VR experiences, and binge-optimized series, with short-form and documentaries thriving amid fierce competition. Sophisticated analytics dissect viewing habits to perfect recommendations, optimize budgets, and predict trends, empowering creators to minimize risks and maximize engagement.

Challenges loom: market saturation causes fatigue, rising fees strain wallets, and piracy erodes profits. Independent creators struggle for visibility, but YouTube and TikTok democratize access, shifting power from gatekeepers to audiences. In 2025, ad-supported hybrids attract cost-conscious users, while AI personalization and immersive tech promise revolutionary storytelling. This isn’t just technological, it’s a cultural transformation shaping global entertainment.

Tech

The Future of Smart Homes: Key Trends Shaping 2025 and Beyond

Published

3 months ago

October 16, 2025

Ellora Cummins

As we navigate through 2025, smart homes have solidified their place as indispensable elements of contemporary life. Driven by rapid advancements in AI, enhanced connectivity, and a growing emphasis on sustainability, these intelligent systems are redefining daily routines. The global smart home market has surpassed projections, reaching approximately $170 billion this year, with continued growth expected at a compound annual rate of over 20% through 2030. This surge reflects consumer demand for homes that are not only convenient but also efficient, secure, and environmentally responsible.

AI-Driven Automation and Interoperability

At the core of today’s smart homes is artificial intelligence, which has evolved to offer highly personalized experiences. Voice assistants like Amazon’s Alexa, Google’s Assistant, and Apple’s Siri now use machine learning to predict user preferences, automating tasks such as lighting adjustments, thermostat settings, and even grocery ordering. For instance, devices like the Google Nest Learning Thermostat analyze habits to optimize energy use, potentially slashing utility bills by up to 15%.

A pivotal development is the widespread adoption of the Matter protocol, a collaborative standard from tech leaders including Apple, Google, and Amazon. Matter ensures seamless compatibility across brands, allowing a Samsung smart fridge to interact effortlessly with Philips Hue lights or Yale locks. This interoperability eliminates the silos of past ecosystems, fostering a unified home network. With end-to-end encryption, it also bolsters data privacy, addressing longstanding concerns. As AI integrates deeper, homes are becoming proactive, anticipating needs like preheating ovens based on schedules or alerting users to maintenance issues before they escalate.

Enhanced Connectivity, Security, and Eco-Friendly Innovations

The rollout of 5G and Wi-Fi 6E has supercharged smart home performance, enabling ultra-fast data transfer and minimal latency. This supports immersive applications, from 4K video streaming to real-time augmented reality (AR) overlays for home design. Hubs like Samsung’s SmartThings leverage these technologies to coordinate dozens of devices with pinpoint accuracy, creating responsive environments that adapt instantly.

Security remains paramount, with AI enhancing surveillance systems. Modern cameras, such as those from Ring or Arlo, employ facial recognition and object detection to distinguish between family members, pets, and intruders, reducing false alarms by over 90%. Biometric entry systems and encrypted cloud storage add layers of protection, giving homeowners remote oversight via apps.

Sustainability is equally transformative. Smart devices now prioritize energy conservation, with thermostats like Ecobee adjusting based on occupancy and weather forecasts to cut consumption. Solar integrations, exemplified by Tesla’s Powerwall, allow homes to store renewable energy, promoting off-grid capabilities and reducing carbon emissions. Water-saving irrigation systems and LED lighting further contribute to eco-conscious living, aligning with global efforts to combat climate change.

Health-Focused Tech and Emerging Horizons

Smart homes in 2025 are increasingly geared toward wellness. Air quality monitors from brands like Dyson detect pollutants and activate purifiers automatically, while sleep trackers in mattresses like those from Eight Sleep adjust firmness and temperature for optimal rest. Integrated systems even monitor vital signs, offering insights into hydration, activity levels, and stress, turning homes into personal health hubs.

Kitchens exemplify this shift, with AI ovens from LG or Bosch identifying ingredients via cameras and suggesting recipes to minimize waste. Refrigerators track expirations and integrate with delivery services for automated restocking.

Looking ahead, emotional AI could enable assistants to detect moods through voice tones and respond empathetically, perhaps dimming lights during stressful moments. AR and virtual reality will revolutionize home interactions, allowing virtual furniture trials or guided repairs. Integration with smart cities, syncing home energy use with grid demands, promises even greater efficiency. As these technologies mature, smart homes will evolve from reactive tools to intuitive companions, enhancing quality of life in profound ways.

In summary, the smart home of 2025 and beyond blends cutting-edge tech with human-centric design, promising a future where convenience, security, and sustainability coexist seamlessly. With ongoing innovations, these spaces will continue to adapt, making everyday living smarter and more harmonious.

Tech

AI Buddies: Will Virtual Personalities Dominate the Influencer Scene?

Published

4 months ago

October 1, 2025

Ellora Cummins

digital_illustration_showcasing_connected_world_influencers_their_followers_ideal_influencer_marketing_agencies_advertisers_generative_ai_262708_32041_jpg-4947c

In the not-so-distant past, the concept of befriending a computer-generated entity or scrolling through their social media posts felt like something out of a sci-fi novel. But here in 2025, AI companions and synthetic influencers have become everyday realities, popping up in our social streams, engaging in midnight chats, and even weaving into our emotional worlds. Platforms like Replika offer custom-built digital pals, while virtual avatars on TikTok rack up billions of views. These artificial beings aren’t just transforming technology; they’re redefining cultural norms. The big query: could these digital entities emerge as the new powerhouse influencers?

The Evolution of Synthetic Beings

The origins of this trend hark back to early experiments such as Lil Miquela, the computer-generated Instagram sensation who burst onto the scene in 2016. Initially dismissed as a gimmick, a made-up figure flaunting stylish ensembles, she quickly evolved into a cultural force. By 2020, she was partnering with luxury giants like Prada, Calvin Klein, and Samsung, muddying the boundaries between artificial and genuine clout.

Today, these AI-powered figures have leaped forward in sophistication. Gone are the days of relying on human teams for animation and scripting. Powered by advanced language models and generative tech, they can chat dynamically, churn out content on the fly, and tweak their style to match user tastes. Take Aitana Lopez, an entirely fabricated TikTok star: she engages with followers, updates her wardrobe round-the-clock, and operates without breaks or salaries. For marketers, this isn’t merely cutting-edge; it’s a game-changer in efficiency.

What Draws Fans to AI Friends

Critics wonder why folks opt for virtual influencers amid a sea of human ones. The appeal boils down to three core elements: constant presence, customization, and escapism.Constant presence means no waiting games; an AI buddy is perpetually available, eager to reply at any hour. In our fast-paced era where real attention is a luxury, these digital entities deliver reliable engagement without fail.Customization sets them apart, too.

They adapt by learning your likes, suggesting tunes, recalling prior talks, and crafting content that feels uniquely yours, far beyond what standard influencers provide.Escapism adds another layer: these beings project perfection in a risk-free zone. They boast impeccable appearances, lead glamorous virtual existences, and represent unattainable ideals that human stars struggle to maintain without burnout.Ultimately, engaging with an AI persona isn’t about ditching human bonds; it’s about enjoying a seamless, tailored interaction that complements real-life connections.

Commerce in the Realm of Virtual Fame

The economic potential is enormous. Companies are flocking to AI influencers for promotional pushes, drawn by their full controllability, no PR disasters, no scheduling hiccups, no rival deals. Picture a cosmetics firm unveiling a new hue via an AI model that instantly broadcasts it on TikTok, Instagram, and YouTube, all while fielding fan queries live in the comments.Cost savings are a major perk. Securing a premier human endorser might cost a fortune per project, whereas developing or renting an AI version demands initial outlay but promises endless utility. Specialized firms are now crafting “artificial stars,” touting them as the pinnacle of narrative-driven branding.

Yet, this boom raises thorny issues. How might it affect young people who turn to AI for deep talks rather than peers? What are the mental health ramifications of bonding with entities that fake compassion without experiencing it?

Transparency is another hot button: must users always be informed they’re dealing with AI? Advocates push for clear labels to prevent misinformation, while others contend that in our blended digital landscape, resonance trumps origin, as long as the vibe clicks.On the job front, rising virtual stars could sideline human creators, or perhaps spur them to emphasize raw honesty, quirks, and improvisation that algorithms can’t authentically duplicate.

Blending Worlds: Partnership Over Overthrow

All the buzz aside, it’s improbable that AI companions will eclipse human influencers entirely. The trajectory points to synergy instead. Much like film stars sharing screens with digital effects, content makers could soon team up with AI counterparts. Envision a style guru presenting ensembles alongside her virtual clone, who struts them in fantastical settings, like oceanic depths, cosmic voids, or glowing futuristic streets.The essence of humanity, genuine narratives, personal journeys, and raw openness, remains irreplaceable. Machines can imitate these, but not originate them from lived truth. Still, AI entities are staking out roles as collaborators, boosters, and inspirational sparks.In wrapping up, AI companions and virtual personas aren’t fleeting fads; they signal a profound evolution in notions of self, relationships, and sway in our online era. To some, they’re disconcerting harbingers of a pliable reality. To others, they’re thrilling frontiers for invention, profit, and bonding. Regardless, their ascent compels us to ponder not if they’ll influence us, but how deeply we’ll integrate them into our digital lives, dialogues, and dreams.

Business

Data Science in Finance: What You Need to Know

Published

4 months ago

September 8, 2025

Ellora Cummins

Data Science in Finance: What You Need to Know. The stock market, once a vibrant hub of shouting traders in colorful jackets, has transformed into a network of silent servers powered by data science. Sophisticated mathematics and computing now decipher patterns within the market’s complexity, enabling decisions at speeds far beyond human capability. Data scientists and their algorithms have redefined finance, turning it into a machine-driven ecosystem that shapes how investments are managed and markets operate.

The Evolution of Algorithmic Trading

Decades ago, investing relied heavily on intuition and a handful of financial metrics, such as earnings reports or price-to-earnings ratios. Today, algorithmic trading, or “algo-trading,” operates on an entirely different scale, processing vast datasets with remarkable speed. These systems analyze real-time market data, every trade, bid, and ask alongside news articles, social media sentiment, and alternative data sources like satellite imagery of retail parking lots, global shipping movements, credit card transaction aggregates, or weather patterns affecting agricultural yields. By identifying subtle predictive signals within this data deluge, algorithms execute trades in milliseconds, outpacing human reaction times. Key algorithmic strategies include high-frequency trading (HFT), which capitalizes on minute price discrepancies, statistical arbitrage exploiting temporary price imbalances between related securities, and sentiment analysis tools that trigger trades based on the emotional tone of news or social media.

Opportunities and Risks in a Data-Driven Market

This technological shift brings significant advantages. Algorithms enhance market liquidity, enabling rapid buying and selling with minimal price disruption, which lowers trading costs for retail investors. They also improve efficiency by swiftly correcting mispricings, ensuring stock prices reflect new information accurately. Unlike humans, algorithms operate without emotional biases, maintaining disciplined strategies during market volatility. However, this transformation introduces challenges. Rapid algorithmic interactions can trigger “flash crashes,” where cascading sell-offs cause precipitous market drops within minutes. The opacity of these systems often termed the “black box problem” which means price movements may occur for reasons no one fully understands, undermining confidence. Furthermore, firms with cutting-edge technology and exclusive access to alternative data hold a significant advantage, raising questions about market fairness and whether it has become a technological arms race rather than a level playing field.

Strategies for Investors in a New Era

For individual investors, competing against supercomputers may seem daunting, but strategic opportunities remain. Algorithms dominate short-term trading, exploiting fleeting market inefficiencies, but long-term investing, rooted in a company’s fundamental value, leverages uniquely human strengths. By focusing on a company’s innovation, leadership, or market position, investors can prioritize strategies that algorithms are not designed to pursue. Emotional discipline is critical, humans can think critically and contextually, avoiding the fear or greed that algorithms sidestep entirely. Adopting low-cost, diversified index funds or ETFs allows individuals to harness the market’s algorithmic efficiency without engaging in direct competition. The modern stock market reflects our technological era: a dynamic interplay of human judgment and artificial intelligence. By understanding the role of algorithms and embracing disciplined, long-term strategies, investors can navigate this high-speed, data-driven landscape. Finance is no longer just about numbers, it’s a complex dance of code and human foresight, where knowing the rhythm ensures you stay in step.