The self-made entrepreneur, Sahil Sachdeva, shared his tips on how you can get started with your brand.

The game of business is currently being changed by a movement in trends and technology. To be dubbed a brand, you don’t have to be a multi-billion-dollar corporation. The definitions have shifted all around the world. You are a brand if you are an individual who is capable of making a difference in the world, if you have the capacity to affect the world via your own presence and if experiences can have an impact. We have everything at our fingertips, and we can’t dispute that this is increasing individual exposure. Sahil Sachdeva has already mastered the art of becoming a personal brand.

Sahil Sachdeva develops elite personal brands via the use of social media and top-tier press coverage. Sahil is a capable, self-sufficient entrepreneur who has previously been linked with a number of technological achievements and has received multiple international awards. This young entrepreneur has a long and illustrious list of satisfied customers, including some well-known celebrities, and here are 5 tips on how you can create a brand on social media.

• Find your area of expertise

Sahil suggests that one should take some time to reflect upon their capabilities and choose one that they want to be pro at. You have to become a generalist first and then choose that one area. This will only come when you try different things. People who master one field are seen as subject matter experts and they hold credibility in the market for their expertise. Social media like Instagram and YouTube would also promote an individual if all the content they share is linked up together. 

• Update your social media accounts

The next step involves creating authentic social media accounts. Fancy usernames are not trendy anymore. The individuals who use their own name as a username are seen as more authentic and it creates a personal touch with their audience. Along with that, Sahil suggests that one should keep a headshot of their face as their profile picture, consistent on all the accounts. 

• Regularly share the content

One should decide the pace at which they can post their content. It doesn’t have to be every day. It has to be consistent. To grow your brand, you should understand that you have to post valuable content. All the algorithms promote valuable content and people will even view you as a determined person if they keep seeing content from you in the same expertise. This way you will give them a reason to follow you. 

• Keep your image consistent

The most important thing in a personal brand is consistency about the voice and tone that you use. You have to make sure that you stick to what you’ve chosen and you don’t keep changing it again and again just because you’re not getting instant results. Success is never overnight. One needs to put years of consistency before they can finally outshine in the world. 

• Take help if necessary

If you’re really serious about building your brand but you lack the resources, it is advisable that you take help in building your image from someone who has already done it for themselves and others. Level Up PR™ is a B2B PR agency where they work with personal brands and help them stand out in today’s digital world. This helps reach targeted audiences, build a rapport with audience/leads/clients and stay relevant. 

Get started on your personal brand with Level Up PR™ to maximise your potential. 

As you may know, NFTs and metaverse have been huge and hot topic for the past year or so. Stack pack has gotten into the space and went full force. Stack has multiple avatars that are famous in the meta verse, we’re here to connect with friends. Stack pack has a bunch of NFTs on the blockchain as he collabs with projects and other artists from the community. We were checking on stack pack’s Instagram, he also launched his virtual art gallery for every single NFT and album artwork he has ever had through the years. Stack is also in a partnership with sovereign brands owned by Brett, it includes expensive tastes from Belaire, Bumboo, McQueen and Villion – all high end liquor brands. Stack pack is very active with helping his friends and connections built within the space. Stack pack Volume 3 released with a NFT-themed cover of stack as the terminator, we’re excited to see where he takes control of stack pack volume 4 and the special unlockables for the Meta verse.

Learnings of the business that survived Covid-19 with flying colors.

Covid-19 has been a huge setback, especially for the global economy. Many businesses sank to the ocean bed and unemployment became a widespread disease. It was a hard time for the entire world and despite people facing issues, there were some who held onto the good hope and spread it equally for others. In the year where most of the entrepreneurs regretted their decision, some of them were making history for themselves. Kyle Kirshner is one such entrepreneur who turned around things for his business last year.

Kyle Kirshner’s Journey

Kyle Kirshner started working at the age of 15 for a company that had a turnover of 20 million per year. The company has been making this money from Amazon and while working for them, Kyle thought of launching his own business. Even though Kyle was very young, he knew that he wouldn’t be working as an employee under someone. Following the footsteps of his grandfather, he wanted to launch his own business. After investing 5 years in learning about Amazon FBA, Kyle sought permission from his employer to start his own business. In a while, he opened his warehouse just across the road where he used to work.

The Pandemic Year

The year 2020 proved to be beneficial for Kyle and his business. His business blew up during the pandemic. There were obstacles like delayed shipping, clogged ports, and long shipping times that caused problems with increased sales but a good businessman knows how to pivot the unseen. As a result of this, Kyle was featured on CNBC news about his Amazon business and covid problems. Even though Covid proved to be an obstacle for many, people like Kyle knew their way out and subtly earned 7 figure income. Not only that, Kyle has coached over 50 individuals and 30 of them have successfully launched their Amazon Brands. He believes that he has never had any failures in his life. Everything so far has been just learning. 

1:1 Learning Program

After having 10 years of experience, Kyle has launched his coaching business. It is a 12-week one-on-one program where he holds your hand from the beginning. He teaches you how to establish your Amazon brand, research your product and have a private label that helps you stand out from your competitors. With that, he will educate you about manufacturing, ordering, and testing quality. Not only these but all the strategies of a successful business will also be revealed to you. The entire sales and success of this business will depend upon the keyword and Kyle will guide you through it in his mentorship program. Consequently, after these 12 weeks, you will be ready to build a fully established Amazon business that will be generating sales. 

To know about Kyle’s teaching style, have a look at his YouTube channel and go through his videos. This will help you in making the right call for yourself. 

Shari Dionne, the connoisseur of luxury eyewear, adds more pizazz to the lives of people who love cool sunglasses.

Sunglasses serve the purpose of protecting your eyes from the merciless UV rays of the sun that won’t be considered twice while hitting your cornea, retina, and eyes with the UV (ultraviolet) light. Additionally, we all want to look hip and cool while protecting our only window to the visual pleasures of the world. Shari Dionne had the same thoughts while wearing glasses as a child, but the dilemma of not finding eyewear that patches the vivid personality always infuriated her.

When Shari saw this gap in the eyewear market, she joined forces with Will Nickens, an MBA professional with a marketing major. Their goals had aligned because both are lovers of fashion, and the integration of the talents of these people led to the creation of the Shari Dionne Brand. Shari is also a nurse by trade and a fashion expert by passion. She inspires the world by showing how love leads to the creation of a legacy that can fulfill the dreams of many. Dreams do come true, and to trigger the paradigm shift, you need to break through the boundaries of self-doubt and bring your ideas into reality.

Amorous Foundation Of The Brand

The Shari Dionne brand is a creation backed by love and care. It all started as a love story. When Shari and Will met in Dallas, they struck a chord and a short fling turned into a forever story. Will and Shari are happily married now and expecting their 2nd child too. The brand happened because of the compliments that Shari got on her style and when she wore eyewear that people couldn’t take their eyes off her. Seeing how people were so mesmerized by her swagger, Shari and Will decided to create their brand.

After conducting thorough customer reconnaissance, the couple decided that their eyewear will instill confidence and get compliments for the customer on their vacation or general events. 

This love led to many great things, and the Shari Dionne eyewear is the product of this spark that keeps igniting and brings up new ideas to transform the perspective around eyewear and other luxury products. The goal is to be the talk of the party while being protected from the harmful agents of nature. The brand has also added a new opulent swimwear collection to its range.

As Seen On Celebrities

The eyewear collection by Shari and Will is enigmatic, and the high-quality material makes it all the more desirable by renowned celebrities. 

The Shari Dionne glasses have been spotted on celebrities such as Brandi Maxiell from VH1’s Basketball Wives, Former women’s NCAA standout basketball twins, the Gonzalez twins, reality TV stars Yasmine Lopez, “Yummy”, and Charisse Mills from Zeus network TV show “One Mo Chance” and the original face of the Clubhouse app Bomani X. Our eyewear can be found in Downtown LA at a store called Raised In LA.

To know more about this brand, visit their website.

Forever 21 had filed for bankruptcy in September 2019 and is now to return with a new strategy.

A post on the company’s official Weibo account stated that the American fast-fashion brand Forever 21 plans to return to China after leaving in 2019. The company has now allowed Lasonic Limited Xusheng Co. Ltd and its subsidiaries Xusheng Electrical (Shenzhen) Co. Ltd to handle the brand’s Asian business. The brand is currently available on some electronic retail platforms such as Vipshop and Pinduoduo in China. Moreover, the company also mentioned that it plans to open new stores across China and strategically market its products through China’s e-commerce channels.

The company has left China three times till now. The latest comeback is Forever 21’s third entry into China was after opening a store in Changshu back in 2008, which closed within a year.  The brand returned in 2011 and operated 11 stores around China by the time it announced its withdrawal in 2019 when it filed for bankruptcy in September 2019 and was acquired by global brand development, marketing, and entertainment company Authentic Brands Group (ABG) in February 2020.

The Reason For Failure In China

Forever 21′s failure in China has been largely attributed to its negligence and slow approach to expansion and a digital marketing strategy that left it less visible to young consumers than its high street competitors. Again, a perfect example of why brands need to reach the right audience and how the right agencies can help you with it. Rather than opting for the kick-ass digital marketing and branding strategy, the company trusted its retail strategy that focussed on huge stores in China’s most expensive shopping streets. It required a major capital investment that proved difficult to recoup.

The Brand Story 

It began when Forever 21’s founders, two Korean immigrants, Do Won Chang and his wife, Jin Sook Chang, founded the first Forever 21 store in Los Angeles, California in 1984. Before opening their first store, Do Won Chang worked as a janitor at a gas station and a coffee shop hard to make ends meet. They started the chain with an aim of providing fashionable pieces at more than reasonable prices, to the kids and teens. In their first year, the company raked in USD 700,000 in sales. Now it operates over 790 stores, selling men’s and women’s clothing across the U.S, Canada, Europe, Africa, Oceania, and across Asia.

Buckle Inc’s performance signals the rise of the fashion industry from the pandemic effects. 

The world seems to be slowly getting back to its feet. The haunting memories of Covid still linger sometimes, but the slowly stabilizing economies, little bit of stability in lives all these factors work as an ointment over them. The positive news from the industries also adds to the zeal of life.

One such impressive and positive news is from The Buckle Inc, a US-based fashion retailer. It has reported a 36.6 percent sales to rise to $295.1 million in the second quarter (Q2) of FY21, ended on July 31, 2021, compared to $216.0 million in the same quarter of last year, while 44.8 percent is higher than the pre-Covid period in 2019. However, online sales declined by 5.5 percent to $43.4 million (Q2 FY20: $46.0 million). The company’s gross profit during Q2 FY21 improved to $142.0 million ($93.4 million). Net income rose to $51.4 million ($34.7 million), whereas income from operations expanded to $67.9 million ($45.5 million).

About The Fashion Store  

The Buckle, Inc. is a leading retailer of medium to better-priced casual apparel, footwear, and accessories for fashion-conscious young men and women. Currently, the company operates over 449 stores in 42 states, under the names Buckle and The Buckle.

Buckle markets a wide selection of brand names and private label casual apparels, including types of denim, other casual bottoms, tops, sportswear, outerwear, accessories, and footwear. 

Primarily known as a denim destination, each store carries a wide selection of fits, styles, and finishes from leading denim brands, including the company’s exclusive brand, BKE.

Overview Of The Past Few Months

This fashion giant has been reporting sturdy sales performance for the past few months. Impressively, this augmentation in the sales continued through the month of June too. Total net sales for the five-week fiscal month ended Jul 3, 2021, and rose by 17.8% to $111.7 million from the net sales of $94.8 million reported a year ago in the same period. A glance at the preceding five months indicates that net sales climbed 75.4%, 718%, 240.2%, 5%, and 33.6%, respectively.

Due to the COVID-19 pandemic and its resulting impacts that saw the closure of all its stores, comparisons are made with the comparable period of fiscal 2019. On July 3, 2021, total sales at the men’s unit jumped to 52.5% from the figure recorded during the five weeks ended Jul 6, 2019, whereas, the metric at the women’s unit jumped 44.5%. While the men’s category contributed 57% to the company’s overall monthly sales, the women’s unit accounted for nearly 43%.

On combining the men’s and women’s categories, accessory sales for the fiscal month were up to 54% while footwear sales increased to 76.5% in comparison with the same period of the fiscal year 2019. Both the accessory and footwear categories accounted for 11% and 9%, respectively, of the overall monthly sales. 

In the wake of the coronavirus scare, sales in fiscal 2020 were marred by the shutdown of all the company’s stores on Mar 18, 2020. Accordingly, management plans to report total net sales per month compared with the past two years. Hence, it decided not to separately release comparable store sale data for months, mostly affected by store shutdowns. But they have begun doing the same since August 2021. You can visit their website for more details.

Etsy Has Decided To Leverage The Power Of Gen Z By Acquiring Depop. 

The second-hand market is booming like never before because of the ongoing global pandemic. Unemployment, shrinking pockets, and an unstable economy has forced people to change their buying patterns and turn towards second-hand products. Additionally, the alarming rise in global warming and pollution have made the buyers re-tailor their shopping beliefs, and have pushed them towards more sustainable and humane fashion, craft, and home decor options.   

On the heated ground of the incessant expansion of the second-hand market, the top two-sided shopping brand of the US – Etsy has bought the vibrant British shopping app, Depop, which is most preferred by Gen Z for secondhand sales and purchases. The deal was closed at $1.6 billion paid mostly in cash. 

Etsy’s Decision To Claim Top-Spot On Second-hand Market

Etsy, popularly known as the “house of brands”, started in 2005 and went public in 2015. It operates two-sided online marketplaces which connect millions of passionate and creative buyers who deal in craft, home decor, vintage furniture, collectibles, art, handmade toys, jewelry, clothes, etc. The customer demographic of Etsy states that the age of its average consumer is 39 years, and therefore, it falls into more serious shopping choices. 

Depop, on the other hand, was founded in 2011. It provides a social environment to its customers by allowing them to create their personal accounts for the purpose of launching, marketing, buying, and selling products. It caught up with the market’s pace quickly, creating its very own clan of consumers who on average fall under the age of 26 years. One can find them hanging more on newer social media platforms like Instagram, Tik-tok, and Snapchat. 

Generation Z – The Driving Force Behind The Growing Second Hand Market

Gen Z – or the consumers below the age of 24 have immense passion in second-hand shopping. This generation was found to be the driving force behind the sector’s growth, adopting second-hand fashion 2.5 times faster than any other age group. This approach has led to an increase in the second-hand market to $24 billion in 2020. The resale market which stands at $28 billion today is expected to grow to $64 billion in the upcoming 5 years. 

Therefore, instead of creating a huge customer base in this demographic, Etsy decided to employ the ready-made customer base of Depop. In exchange, Depop will continue to and more efficiently use the resources of this industry. 

Etsy Clarifying The Move 

Josh Silverman in his statement said “Depop is a vibrant, two-sided marketplace with a passionate community, a highly-differentiated offering of unique items, and we believe in the significant potential to scale further. We see significant opportunities for shared expertise and growth synergies across what will now be a tremendous ‘house of brands’ portfolio of individually distinct, and very special, e-commerce brands.” 

He further added that, “We believe Depop to be the resale home for Gen Z consumers with a unique offering and highly-engaged user base. With the closing of this incredibly exciting transaction, Etsy’s ‘house of brands’ portfolio now includes four individually distinct and very special eCommerce brands – Etsy, Depop, Reverb, and Elo7 – with parallel growth strategies, all sharing similar missions, visions, and values. We are excited to welcome the entire Depop community into the Etsy family and look forward to applying Etsy’s value creation roadmap to help them further drive growth.” 

 Now, it will be quite interesting to see how the Depop customers react to the acquisition. 

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