The glamour of the Italian Riviera meets cinematic fantasy in Louis Vuitton’s latest campaign  and at the heart of it stands Zendaya, not just as the face of the collection, but as a towering icon of luxury, elegance, and modern wanderlust.

The Dune and Challengers actress appears larger than life — literally — in the French fashion house’s Resort 2025 campaign. Captured by acclaimed fashion photographers Inez van Lamsweerde and Vinoodh Matadin, the visuals showcase Zendaya in surreal, oversized proportions, casting an ethereal presence over quaint European coastlines, where she seems to dwarf mountains, beach umbrellas, and coastal villas alike.

Slated to debut in select print magazines this Sunday, the full campaign will roll out across Louis Vuitton’s global social media platforms on May 16. But the buzz has already begun, thanks to the bold concept and the star power of its muse.

A Cinematic Vision of Wanderlust

Shot against the sun-drenched backdrops of the Italian Riviera, the campaign evokes a fantasy of travel and escapism. Zendaya lounges on a sandy shore in a tailored black mini dress with intricate embroidery and an open back, her bare feet inches from the turquoise sea. In another image, she towers over a sleepy seaside village, her long limbs folded elegantly, a Louis Vuitton Capucines bag resting casually on her arm like a token from another world.

The campaign plays with scale in ways both whimsical and sophisticated — blending high fashion with dreamlike visual storytelling. According to Louis Vuitton, the choice to present Zendaya as an outsized figure was intentional: a metaphor for her larger-than-life presence in culture, fashion, and cinema. While the brand has kept the technical details behind the surreal imagery under wraps, it’s clear that the production leans heavily into artful illusion, merging digital mastery with timeless fashion photography.

Art, Fashion, and Fantasy Collide

The Capucines bag, a central character in Zendaya’s fashion narrative with Louis Vuitton, is once again featured prominently — this time in a chic leather and wicker design that perfectly complements the Resort collection’s summer-ready aesthetic. The juxtaposition of the refined handbag against whimsical visuals reinforces the idea that luxury can be both aspirational and imaginative.

Art direction was helmed by Lina Kutsovskaya of BeGood Studios, whose visionary approach helped bring the fantasy to life. Styling was handled by Zendaya’s longtime collaborator, Law Roach, who has helped shape her into one of today’s most daring and influential style icons. Hair and makeup were crafted by Ursula Stephen and Ernesto Casillas, respectively, contributing to the effortless, windswept look that defines the campaign’s mood.

“Zendaya portrays the desire for travel that makes the resort collection so true to the spirit of Louis Vuitton,” the brand noted in a statement — a poetic reflection of the season’s inspiration: the modern jet-setter who seeks not just destinations, but experiences.

zendaya-louis-vuittons-dreamlike-to-2025-campaign

The Ghesquière Era, Reimagined

The Resort 2025 collection was first unveiled last May in Barcelona’s iconic Park Güell — the whimsical creation of Antoni Gaudí. There, Louis Vuitton’s artistic director for women’s collections, Nicolas Ghesquière, brought his signature futuristic elegance to life against a backdrop of colorful mosaic and curving architecture. It was a show rooted in contrast: Old World setting meets cutting-edge design — a perfect prelude to this fantastical campaign.

Ghesquière’s vision for the resort line leans into sculptural silhouettes, fluid tailoring, and eclectic accessories that travel effortlessly between city and seaside. Zendaya’s campaign looks, including the embroidered mini dress and minimal leather thong sandals, capture the collection’s balance between playfulness and polish.

Zendaya and Vuitton: A Powerhouse Partnership

Since becoming an ambassador for Louis Vuitton in 2023, Zendaya has played an instrumental role in reshaping the brand’s narrative for a new generation. Her first campaign spotlighted the Capucines handbag — a symbol of Vuitton’s heritage and innovation — and was met with widespread acclaim. She later fronted the revival of the house’s collaboration with Takashi Murakami, which brought back the iconic multicolor monogram first introduced in 2003.

Zendaya’s influence is more than just image — it’s cultural. From her Emmy-winning role in Euphoria to her red-carpet dominance and fashion-forward risks, she brings an authenticity and edge that resonates across age groups and geographies.

Her collaboration with Louis Vuitton not only reflects the brand’s evolution but also cements her status as one of fashion’s most powerful muses.

A Campaign That Redefines Scale

While fashion campaigns often rely on fantasy, few manage to execute it at this level. The Resort 2025 visuals challenge perception and push the boundaries of what a luxury fashion campaign can be. In doing so, Louis Vuitton invites its audience to dream bigger — about fashion, about travel, and about the possibilities of creative expression.

Zendaya doesn’t just wear the clothes; she becomes the vision, turning beach towns and cliffside villas into her runway. It’s fashion as spectacle — and as storytelling.

With this campaign, Louis Vuitton doesn’t just sell a collection. It offers an invitation to escape — one towering image at a time.

In a move that has fashion insiders buzzing, Jonathan Anderson has officially been appointed as the new artistic director of Dior Men. The announcement came directly from Bernard Arnault, chairman and CEO of LVMH, during the luxury conglomerate’s annual shareholders’ meeting in Paris. This long-speculated appointment marks a pivotal moment in both Anderson’s career and Dior’s evolving creative direction.

Anderson, known for his boundary-pushing aesthetics and intellectual design language, will present his first collection for Dior Men during Paris Fashion Week in June. Dior confirmed in a statement that he is currently preparing the Spring 2026 menswear collection, set to debut on June 27 at 2:30 p.m.

From Loewe to Dior

Anderson’s appointment follows his recent departure from Loewe, where he served as creative director for over a decade. His time at the Spanish luxury house was nothing short of transformative. Once known primarily for its leather goods, Loewe evolved into a global powerhouse under Anderson’s leadership. He fused modernist artistry with meticulous craftsmanship, and infused the brand with bold, experimental silhouettes and cultural references, making it a darling among critics and consumers alike.

During his eleven-year tenure, Loewe’s business reportedly grew more than sevenfold, with revenues nearing 2 billion euros. Such growth is a testament to Anderson’s vision and ability to reshape a heritage brand into a cultural force. His deep engagement with art and fashion, along with his flair for storytelling, redefined Loewe’s identity and placed it firmly in the fashion vanguard.

Now, as he steps into the storied house of Dior, expectations are high. Dior Men, revitalised in recent years by Kim Jones, enters a new chapter with Anderson at the helm.

A Succession After a Notable Legacy

Kim Jones, who left Dior in January after a vibrant seven-year run, brought his own fusion of streetwear sensibility and couture precision to the label. His collaborations, notably with artists like Daniel Arsham, and brands like Nike and Stüssy, helped recontextualize Dior for a new generation. Jones reenergized the house’s menswear identity and positioned it at the intersection of luxury and contemporary culture.

Arnault’s confirmation of Anderson as Jones’ successor ended months of speculation and signals LVMH’s continued commitment to pushing creative boundaries. Though Arnault did not comment on whether Anderson might also eventually oversee Dior’s women’s collections, currently under Maria Grazia Chiuri, industry whispers suggest the possibility remains on the table.

Jonathan-Anderson-the-Reins-at-Dior-Men-A-New-Era.

A Strategic Move Amid Industry Pressures

LVMH’s announcement came during a relatively quiet shareholders’ meeting, despite the company’s recent soft first-quarter earnings. European luxury brands, including LVMH, have faced mounting investor pressure to reignite momentum post-COVID, as the pandemic-induced luxury boom tapers off.

In this context, Anderson’s appointment is not merely a personnel shift—it’s a strategic statement. His proven ability to blend artistic innovation with commercial success is precisely what LVMH needs to reinvigorate Dior’s menswear division and keep the brand on the cultural radar.

Arnault also took the opportunity to highlight several other key creative appointments made across the LVMH portfolio in 2024, including Sarah Burton at Givenchy, Michael Rider at Celine, and design duo Lazaro Hernandez and Jack McCullough at Loewe. These moves underscore a broader reshuffle intended to infuse fresh energy across the group’s houses.

A Broader Artistic Ecosystem

Anderson joins a powerhouse roster of designers within the LVMH empire. Alongside Maria Grazia Chiuri at Dior Women, Nicolas Ghesquière continues to helm Louis Vuitton’s women’s collections, while Pharrell Williams leads the men’s line. Victoire de Castellane remains Dior’s iconic jewelry designer, with her most recent collection in Florence receiving strong praise and stellar sales.

Chiuri, meanwhile, has remained a consistent presence at Dior since 2016. Her recent pre-fall 2025 collection, presented in Kyoto, reaffirmed her commitment to craftsmanship and cultural exploration. Whether Anderson’s appointment will eventually affect her role remains to be seen, but for now, Dior appears to be investing in parallel yet complementary creative paths.

What to Expect from Anderson at Dior

As Jonathan Anderson prepares for his Dior debut, anticipation runs high. Known for his love of subversion, history, and sculptural forms, Anderson brings a cerebral yet emotionally resonant style to every collection. At JW Anderson, his eponymous label, he’s explored gender fluidity, exaggerated proportions, and modernist references with sharp, theatrical precision.

Fans and industry watchers alike are eager to see how his sensibilities will align with Dior’s elegant heritage. Will he lean into the maison’s archival codes, or will he rewrite them with his avant-garde handwriting? Given his track record, the answer may be both.

In any case, the stage is set for one of the most anticipated debuts in recent memory. With Anderson’s appointment, Dior is not merely changing creative hands—it’s signaling a bold new direction for menswear in the luxury space. The world will be watching on June 27.

In a celebration of elegance, femininity, and the art of summer entertaining, LoveShackFancy and Santa Margherita Wines have joined forces for a picture-perfect collaboration: a limited-edition Rosé Magnum, set to launch on May 20. With a retail price of $50, the exclusive bottle blends the beauty of LoveShackFancy’s whimsical aesthetic with the rich heritage of one of the world’s most beloved wine labels.

This is a first for both brands — for LoveShackFancy, it marks their debut in the wine and spirits space, and for Santa Margherita, it represents their first-ever design partnership and their first magnum-size release. The result? A 1.5L rosé bottle wrapped in LoveShackFancy’s signature floral print, encased in a keepsake box that’s as giftable as it is Instagram-worthy.

A Match Made in Rosé Heaven

The collaboration is more than just a branding exercise — it’s a shared vision of what summer should feel like. Light, joyful, and filled with unforgettable moments. Rebecca Hessel Cohen, founder and creative director of LoveShackFancy, says the partnership came naturally.

“I’m beyond excited to finally have our own magnum rosé with Santa Margherita,” Cohen shared. “If you know me, you know I love to entertain, and no summer party is ever complete without rosé. This collaboration is about toasting to life, to love, and to making every moment magical.”

Her brand, known for its vintage-inspired florals and romantic silhouettes, caters to a wide audience — from little girls and teens to twenty-something sorority sisters and their stylish moms. It’s a multigenerational celebration of femininity, and now, with this rosé bottle, that sentiment is spilling into the wine aisle too.

Santa Margherita’s Sparkling Legacy

On the other side of the collaboration stands Santa Margherita — a name synonymous with quality and innovation in winemaking. With a history of pioneering Pinot Grigio and elevating Prosecco Superiore, the brand has long held a revered place at summer tables, rooftop parties, and beachside brunches.

“This partnership felt like the perfect way to celebrate the magic of summer in a way that is both beautiful and delicious,” said Jane Scott, vice president of marketing at Santa Margherita USA. “Our worlds align so naturally. Both Santa Margherita and LoveShackFancy are recognized for their passion for pink — from our rosé to LoveShackFancy’s signature feminine aesthetic.”

For a brand known for timeless Italian craftsmanship, collaborating with a fashion label may seem like a departure — but in fact, it’s a stylish extension of the Santa Margherita lifestyle : effortless sophistication, taste, and celebration.

LoveShackFancy-Santa-Margherita-Wines-Unveil-Dreamy

What’s Inside the Bottle?

While the bottle’s outside is dressed to impress, the contents are equally refined. Santa Margherita’s rosé is crafted from a blend of grape varietals known for their crisp, fresh flavors and delicate aromas. It’s light, dry, and perfect for warm-weather sipping — whether you’re hosting a garden party, planning a bridal shower, or simply enjoying a sunset toast.

The magnum format (1.5 liters) also makes it ideal for sharing, turning any moment into an occasion. And with its custom packaging, it makes a beautiful gift — whether for a hostess, a birthday, or even a self-care splurge.

Where and When to Find It

The Santa Margherita x LoveShackFancy Limited-Edition Rosé Magnum will be available beginning May 20 at select wine retailers and online. With its $50 price tag, it offers both premium quality and aspirational aesthetics — appealing to wine lovers, collectors, and fans of fashion-forward collaborations alike.

Given the popularity of both brands and the limited nature of the release, it’s expected to sell quickly. So whether you’re stocking up for a summer soirée or curating the perfect picnic basket, this bottle might just become the season’s must-have.

A New Chapter in Fashion and Wine Collaborations

Collaborations between fashion labels and wine brands are still relatively rare, but this launch hints at an exciting evolution in lifestyle branding. As fashion brands continue to expand beyond apparel — into home, beauty, and now, beverages — partnerships like this one pave the way for immersive consumer experiences.

LoveShackFancy has long embodied a lifestyle that extends beyond the wardrobe: one that includes decor, fragrance, and now, wine. This rosé magnum feels like a natural next step for a brand whose entire ethos is about embracing life’s sweetest moments with charm and beauty.

For Santa Margherita, aligning with a fashion-forward, socially savvy brand like LoveShackFancy is a smart move to reach a younger, trend-conscious audience without compromising its heritage.

Final Thoughts: Sip, Style, and Celebrate

As we step into summer, the Santa Margherita x LoveShackFancy rosé is not just a beverage — it’s a celebration in a bottle. It’s about merging the old with the new, the stylish with the timeless, and the everyday with the extraordinary.

So whether you’re a long-time Santa Margherita fan, a LoveShackFancy enthusiast, or simply a rosé devotee looking for something special, mark your calendars for May 20. This limited-edition magnum is the toast of the season — both figuratively and literally.

This spring, Christie’s is set to make headlines once again in the world of luxury and legacy. On May 14, the prestigious auction house will unveil a truly breathtaking gem — The Golconda Blue, the largest fancy vivid blue diamond ever to appear at auction. Tipping the scales at an awe-inspiring 23.24 carats, this rare stone carries not just weight but centuries of royal history and unmatched beauty.

Slated to take center stage at the Magnificent Jewels sale in Geneva’s Four Seasons Hotel des Bergues, the Golconda Blue is mounted on an exquisite ring designed by the legendary jeweller JAR. This isn’t merely a jewel — it is a testament to a time when craftsmanship, status, and storytelling were carved into every facet of a stone.

Christie’s has placed an estimated value of $35 million to $50 million on the piece, reflecting both its unparalleled characteristics and illustrious past. With its vivid colouration, unique clarity, and noble lineage, this diamond is poised to become one of the most notable sales in the auction house’s storied 259-year history.

A Gem with a Royal Past

What makes The Golconda Blue so captivating isn’t just its color or size, but its journey through time — a path steeped in the richness of Indian royalty. Its origins are linked to Maharaja Yeshwant Rao Holkar of Indore, a man who stood out in the 1920s and ’30s for his global sensibilities and elevated taste in design and fine jewellery. In 1923, he commissioned the famed house of Chaumet to create a bracelet that would house the then-23-carat diamond.

A decade later, the dazzling stone was reimagined by French jeweler Mauboussin into a necklace — a striking Art Deco piece worn by Maharani Sanyogitabai Devi of Indore. The piece was immortalized in a portrait by celebrated artist Bernard Boutet de Monvel, embedding the diamond in both history and art.

Following India’s independence and shifting royal fortunes, the diamond made its way into the hands of iconic New York jeweller Harry Winston in 1947. Winston eventually sold it to the Maharaja of Baroda, this time as a brooch. The gem continued its global odyssey, changing hands before reemerging now — to once again mesmerise collectors and connoisseurs.

Regal Radiance: The Golconda Blue Diamond to Dazzle at Christie’s Auction

A Diamond Among Legends

“This is the kind of gem that only comes to market once in a lifetime,” remarked Rahul Kadakia, Christie’s international head of jewelry. According to him, The Golconda Blue holds its own alongside some of the most iconic diamonds ever auctioned by the house — including the Archduke Joseph, the Wittelsbach, and The Princie.

But it’s not just the name or carat that makes it exceptional. The term “Golconda” in itself holds powerful meaning in the world of fine gems. It denotes a certain level of perfection — the kind seen in diamonds that exhibit supreme brilliance, water-like transparency, and an untouched purity. Historically, Golconda diamonds were mined in the legendary diamond fields of Eastern India, which produced some of the most fabled stones in the world.

To be called a Golconda diamond is to join a club of mythical status — with peers like the Koh-i-Noor, now part of the British Crown Jewels; the Hope Diamond, displayed at the Smithsonian; the Darya-i-Nur, held in Iran; and the Agra and Princie diamonds.

Bridging Heritage and Modern Glamour

While The Golconda Blue’s roots lie in royalty and heritage, its setting by JAR introduces a contemporary artistic flair, merging past and present. Known for his unconventional style and intricate craftsmanship, Joel Arthur Rosenthal — the man behind JAR — is a master of turning stones into statements. This modern setting elevates the diamond from a relic of history to a future centerpiece for a collector who appreciates both provenance and artistry.

More than just a collector’s item, this stone is a living legacy. Each facet reflects not only light but lifetimes — from Indian palaces to European ateliers and international showcases. Its next chapter, undoubtedly, will be as captivating as the last.

In the glittering world of high jewelry, where craftsmanship, rarity, and storytelling intersect, The Golconda Blue stands out as a beacon of both historical grandeur and modern-day opulence. It’s not simply a diamond — it’s a bridge between empires and eras, set to captivate the world once more as it steps back into the limelight at Christie’s.

Whether it lands in a museum, a private collection, or becomes the crown jewel of another royal patron’s trove, one thing is certain — The Golconda Blue will continue to sparkle in the hearts and imaginations of all who witness it.

Ashley Park, the multi-talented actress and singer best known for her vibrant portrayal of Mindy Chen in Netflix’s Emily in Paris, has officially stepped into a new spotlight—this time, as the face of Dior. The French luxury house has named the 33-year-old Tony- and Grammy-nominated star its newest ambassador for both fashion and beauty, solidifying her position as a global style icon and a cultural force to watch.

It’s a partnership that feels both natural and exciting. Park’s effervescent style, theatrical flair, and international appeal make her a perfect fit for the storied elegance of the Dior brand. With her Korean-American heritage, Broadway pedigree, and growing portfolio of screen roles, she embodies the modern, multidimensional muse that Dior seeks to represent.

The Dior Debut

Park’s ambassadorship was revealed following her standout appearance at the Rome premiere of Emily in Paris Season Four, Part Two. Clad in a stunning Dior pre-fall 2024 black embroidered gown, complete with fringed detailing and celestial globes, she brought couture fantasy to life with effortless grace. It wasn’t the first time she’s turned heads in Dior, either—she was also a radiant presence at Dior’s spring 2025 ready-to-wear show, signaling a deepening relationship with the house long before the official announcement.

Her appointment marks more than just another celebrity-brand collaboration; it is a celebration of art, fashion, and performance. In a world where influence is often fleeting, Park’s presence in the Dior family represents staying power—a woman whose talent is matched by her timeless sense of style.

From Broadway to Beauty Icon

Though she may be a fashion favorite today, Park’s journey began in the spotlight of musical theater. A graduate of the University of Michigan’s School of Music, Theatre & Dance, Park’s breakthrough came on Broadway, where she originated the role of Gretchen Wieners in the musical adaptation of Mean Girls. Her magnetic performance earned her a Tony Award nomination for Best Actress in a Featured Role in a Musical, making her the first Asian American woman to receive that honor for that category.

Since then, she has continued to blaze trails in entertainment. Her role as Mindy Chen, the stylish, scene-stealing singer in Emily in Paris, brought her international fame and critical acclaim. Park earned a Critics’ Choice nomination, making history once again as the first Asian American actress nominated for best supporting actress in a comedy series.

On screen and stage, she’s shown a remarkable range—from her stirring portrayal of Tuptim in The King and I to her roles in off-Broadway’s KPop and Sunday in the Park with George alongside Jake Gyllenhaal. Most recently, she lit up the screen in the wild road trip comedy Joy Ride, as well as in acclaimed series like Beef and Only Murders in the Building.

Ashley Park Named Dior’s Newest Ambassador: A Match Made..

A Cultural Connector

With roots in both the theater and television worlds, Park is more than an actress—she’s a cultural connector. Her appointment as Dior’s ambassador comes at a time when representation and global relevance are more essential than ever in the luxury fashion space. Park’s Korean-American identity, combined with her Paris-based character in Emily in Paris, bridges East and West in a manner that feels seamless and authentic.

Dior’s choice reflects its evolving mission to connect with a younger, more diverse, and globally aware audience. And in Park, they’ve found not just a fashionista, but a storyteller—someone who wears clothes not just to dazzle, but to express.

Dior’s Expanding Circle

Ashley Park joins a glittering roster of Dior ambassadors, which includes the likes of Charlize Theron, Natalie Portman, Anya Taylor-Joy, and Jisoo from Blackpink. Each brings a unique flavor to the brand, and Park adds a burst of Broadway charm and musical theatre heart to the group. Other names on the list include Alexandra Daddario, Rachel Zegler, Robert Pattinson, Caleb McLaughlin, Anna Sawai, Dilraba Dilmurat, and Jenna Ortega—artists celebrated for their ability to straddle high fashion and mainstream popularity.

As Dior continues to support diverse creative voices—whether through fashion, film, photography, or theater—it’s clear the brand is no longer content to rest on its iconic status. It’s building a future in which creativity, culture, and couture walk hand in hand.

A Defining Moment

For Ashley Park, this ambassadorship is not just a career milestone—it’s a moment of affirmation. From her early days belting out Broadway tunes to commanding red carpets in haute couture, she has remained grounded in her artistry and purpose. With Dior, she gains a platform not only to influence fashion trends but also to inspire young creatives around the world.

In her own words, Park once said she wants to “redefine what leading lady looks like.” With this latest move, she’s doing exactly that—bringing a new kind of glamour to the forefront, one that blends heritage with haute couture, performance with presence, and elegance with exuberance.

As the curtains rise on this new chapter, one thing is certain: Ashley Park and Dior are a match made in fashion heaven—and the world will be watching every step of the way.

Paul Smith, the irrepressible British designer known for his witty, eclectic menswear and masterful storytelling, is about to mark a new milestone in his storied career. For the first time ever, Smith will showcase his men’s collection as part of Milan Men’s Fashion Week, stepping officially into the Camera Nazionale della Moda Italiana calendar. The much-anticipated show is set to take place on June 21 at 5:00 p.m., offering a fresh chapter in a career that has already spanned decades, continents, and countless runways.

Smith is no stranger to Italy and certainly no stranger to Milan. His relationship with the city spans more than two decades—his personal showroom has proudly stood at 95 Viale Umbria for the past 22 years. But until now, that space has served more as a home for intimate presentations and collaborations rather than as an official stop on the global fashion tour.

“For the first time ever, I’m delighted to be showing my new collection as a part of Milan Men’s Fashion Week in June,” said Smith. “I’ve proudly had my own showroom in Milan for 22 years and have great affection for the city.”

That affection now finds its way into the official calendar, and fans of the designer can expect something far from the formulaic fashion show. Staying true to his ethos of warmth, creativity, and a personal touch, Smith will present his Spring/Summer 2026 men’s collection in a salon-style format at his Milan showroom—just as he did earlier this year in Paris. The space is vast and versatile, making it an ideal venue for his uniquely immersive presentation style.

Those who attended his most recent Paris show will know what to expect: a theatrical yet down-to-earth format where models step into the spotlight while Smith himself guides the audience through the story behind each look. It’s a method that strips back the spectacle and brings the focus firmly on the garments—their fabrics, their inspiration, their soul. Whether he’s explaining the heritage of thornproof fabrics or showing off a Friesian cow print in collaboration with Barbour (complete with a children’s toy that lets out a moo), Smith’s presentations are equal parts education and entertainment.

Paul Smith to Make Milan Men’s Week Debut with Intimate.

In many ways, the move to Milan feels like a natural evolution. Last summer, Smith was the guest designer at Pitti Uomo in Florence, where his collection was met with critical acclaim. His flair for narrative and his ability to breathe life into fabrics resonated deeply with the Italian audience. Milan, with its rich fashion heritage and appreciation for craftsmanship, offers a fitting stage for a designer who has always celebrated the art of making clothes.

Although this is Smith’s first official show in Milan’s fashion week, he’s not a newcomer to the scene. Over the years, his Milan showroom has served as a vibrant cultural hub during fashion season, hosting events for fellow British designers such as Craig Green and even exhibiting collections of cycling jerseys—one of Smith’s many personal passions.

This June, however, the focus will be all his own. There’s palpable excitement about what he will bring to the Milanese runway—or rather, stage. Smith’s decision to keep things intimate, even in one of the world’s fashion capitals, speaks volumes about his confidence in the strength of the clothes and the clarity of his creative vision.

“I’ll be hosting a salon-style show, which I know will be intimate and honest to who we are,” he said.

The designer’s charm lies not only in his garments but in his voice—one that is curious, playful, and deeply knowledgeable. He has long blurred the lines between tradition and innovation, between tailoring and spontaneity. From space-dyed wools to Prince of Wales checks, from sharply cut suits to cheeky prints, Smith’s collections are always rooted in British heritage but never bound by it.

His upcoming Milan show is expected to carry the same spirit: timeless yet surprising, refined yet unpretentious. And if history is any indicator, it will likely feature moments of unexpected humor—perhaps even another mooing toy.

Smith’s Italian chapter isn’t limited to fashion week. Just days before the announcement of his Milan show, the designer attended a banquet at Quirinale Palace hosted by Italian President Sergio Mattarella. The state dinner was part of King Charles III and Queen Camilla’s royal visit to Italy—further cementing Smith’s connection to the country both culturally and diplomatically.

With all eyes on Milan this June, Smith’s presence will surely add a new layer of character to an already dynamic fashion week. His entry into the official calendar signals not only a personal milestone but also a broader embrace of storytelling, craftsmanship, and authenticity in the menswear space.

For a designer who has always followed his own compass, Paul Smith’s debut in Milan isn’t just a geographical move—it’s a celebration of a career that continues to surprise, evolve, and inspire.

As the countdown to June begins, one thing is certain: Paul Smith’s Milanese moment promises to be anything but ordinary.

LONDON — Known for his signature sequins, flamboyant flair, and unabashed celebration of camp, designer Ashish Gupta is stepping into new territory — the bridal world — with a launch as glittering as his designs. On Wednesday, the London-based designer unveils his first bridal collection, taking a direct-to-consumer (DTC) approach that reflects both a personal evolution and the shifting tides of global fashion retail.

This inaugural six-look range is a culmination of years of quiet demand, growing social media interest, and a desire to connect more intimately with his clientele. Inspired by archival pieces from his namesake label, launched in 2001, the collection reimagines Ashish’s most iconic elements for the aisle: sparkle, romance, and individuality.

A Veil That Sparked a Movement

One of the standout pieces is a reimagined version of the now-famous “confetti veil.” Originally created for a friend and based on a design from Ashish’s Spring 2014 collection, the veil recently exploded on Pinterest and Instagram, becoming the dream accessory for unconventional brides. Embroidered by hand with a rainbow of sequins and beads, the veil epitomizes Ashish’s love for maximalist beauty and handcrafted detail.

“People keep messaging me with screenshots of the veil from Pinterest,” Ashish shared. “They say, ‘I think you made this — can you recreate it for me?’ It’s surreal how that one piece from years ago has taken on a life of its own.”

That organic interest was the final nudge. Although Ashish had received bridal commissions as far back as his early career — including creating wedding looks for Joan Burstein and her daughter Caroline — the confetti veil’s viral fame and recent celebrity nods proved the time was ripe for a focused bridal line.

Six Looks, Countless Stories

Each look in the collection is handcrafted in India, staying true to Ashish’s heritage and deep connection with local artisans. Designs range from a hand-sewn, glass-bead fringed dress — glimmering with every step — to a cream silk organza gown adorned with hand-appliquéd florals that cascade delicately from bodice to hem. The pieces are designed for all kinds of bridal moments, from the ceremony to the after-party.

Brides can expect a process that mirrors couture — with personal fittings, bespoke embroidery, and artisanal finishing — all taking place between Ashish’s London base and his studio in India.

“It’s a labor of love. Every bead, every stitch, is done by hand,” said the designer. “That takes time, which is why I recommend brides get in touch at least three to six months before their big day.”

Prices range from approximately £2,000 to just under £4,000, a competitive bracket considering the craftsmanship and exclusivity of each piece.

Ashish-Launches-His-First-Ever-BridalCollection

DTC: A New Chapter in Control and Connection

While the artistry remains deeply rooted in tradition, Ashish’s launch strategy is entirely modern. In response to the growing instability of traditional retail channels — most recently, the collapse of luxury platforms Farfetch and Matchesfashion — Ashish has pivoted toward a direct-to-consumer model.

“Until last year, I didn’t even have my own online store,” he admitted. “Now that I do, I realize how much freedom comes with that. You have more control over the whole process — production, distribution, and the customer relationship.”

This shift also allows the designer to maintain his uncompromising standards while reaching a global audience, free from the restrictions and uncertainties of wholesale partnerships.

“It’s been really difficult post-Brexit,” he explained. “People don’t want to talk about it anymore, but the impact is still here. Selling into Europe has become more expensive and complicated, especially for small British brands.”

Despite these challenges, the brand has maintained a stable presence in the U.S., selling through high-end boutiques like Ikram in Chicago and Mirages in Aspen.

Bridal, But Make It Ashish

Beyond business logistics, Ashish’s bridal venture reflects a growing appetite for uniqueness in the wedding world. Today’s brides are less interested in tradition for tradition’s sake and more invested in finding something that feels like them. Ashish offers exactly that — bridalwear with personality, edge, and heart.

“It’s nice to keep it small,” he said. “I can’t mass produce these pieces anyway — they take so much time and detail. But that’s what makes them special. Each dress has a story.”

The collection will be updated every six months, with Ashish maintaining a tight-knit team to ensure quality and creativity remain at the forefront.

A Future Built on Flexibility and Craft

As fashion continues to evolve rapidly, Ashish is embracing the agility that comes with being a smaller, independent brand. Rather than trying to scale aggressively, he’s choosing to grow sustainably — and beautifully.

“Everything around us is shifting so fast. As a small brand, the advantage is that you can adapt. You can turn the wheel quickly,” he noted. “But I also want to hold onto what makes this meaningful — the human hands, the story, the craftsmanship.”

With a confetti veil as the unexpected muse and the DTC model as his new runway, Ashish Gupta is entering bridal with heart, heritage, and sparkle. And in doing so, he’s reminding the fashion world that weddings — like fashion itself — are ultimately about love, self-expression, and celebration.

In today’s fast-paced, image-driven fashion landscape, one title seems to be on every brand’s lips: Creative Director. Once reserved for luxury houses and elite ateliers, the role has now permeated the entire industry—from high-end couture to high-street chains and niche brands—becoming the linchpin in storytelling, branding, and consumer engagement.

But what’s behind this booming obsession with creative directors? Is it a marketing strategy, a business necessity, or simply a reflection of the digital age where visuals reign supreme?

A New Era of Brand Storytelling
Traditionally, designers were the visionaries behind a brand’s collections. But in recent years, as storytelling has become an indispensable part of connecting with consumers, brands have realized that having someone at the helm to guide not just product design but the narrative around it is crucial.

“There’s a big elevation trend in the industry — to become a bit buzzier, a bit more relevant,” says Achim Berg, founder of FashionSights. “People love to present themselves in a bigger way and this is reflected in the role of a creative director.”

Whether it’s heritage labels like La Martina, or unexpected players like Ray-Ban tapping American rapper A$AP Rocky as its first-ever creative director, the move signals ambition—and more importantly, reinvention. These brands aren’t just selling clothes or accessories anymore; they’re selling an identity, a mood, a lifestyle.

Moving Beyond the Product
Karen Harvey, founder of a top New York-based consulting firm, sees the rise of creative directors as a response to shifting consumer expectations. “A brand is going to hit its ceiling when the focus has been purely on clothes,” she notes. “Today’s fashion customers are more discerning—they want to know what a brand stands for.”

That’s why creative directors are being tasked not only with aesthetics but with shaping the cultural and emotional resonance of a brand. For instance, John Skelton’s appointment as cultural and creative director at EBIT isn’t just about designing clothes; he’s crafting a conversation around mental health, underscoring how fashion can intersect with broader societal narratives.

The Power of Personalities
Let’s not forget the magnetic pull of personality. The fashion world is fascinated by who’s in and who’s out—memes of creative director appointments and firings go viral within hours. When Adrian Appiolaza joined Moschino in early 2024, his Instagram following quadrupled within months, indicating how the role can instantly catapult someone into the public eye.

This visibility benefits both the individual and the brand. According to social analytics firm ListenFirst, there was an 18% spike in conversations around creative directors in 2024 compared to the previous year.

“A recognizable name brings attention. Whether it’s a celebrity or a seasoned designer, the role becomes a way to generate buzz and rekindle interest,” says Berg.

Risks and Rewards
However, this strategy isn’t without its pitfalls. Appointing a creative director often introduces a new hierarchy—shifting power from merchandising and buying departments to a more vision-led approach. And if the new direction veers too far from the brand’s roots, it could alienate loyal customers.

“If the first two or three collections don’t hit, it’s hard to pull back,” warns Harvey. “It’s a calculated risk.”

Why ‘Creative Director’ Is Fashion’s Favorite Job Title

Moreover, internal resistance can brew. Long-standing employees may feel disconnected from the brand’s evolving vision. That’s where leadership and communication become key. A creative director must not only inspire the public but also align internal teams with a cohesive vision.

High Street’s Creative Evolution
Perhaps the most surprising shift is how mainstream retailers are now embracing the creative director model. Once the stronghold of luxury fashion, this role is now being adopted by names like Eddie Bauer, Etam, and & Other Stories. These companies are using creative leadership to differentiate themselves in a crowded market.

Take Jonathan Saunders at & Other Stories, for example. As chief creative officer, his job isn’t just to design—it’s to shape how the brand expresses itself “across all touchpoints,” from online content to in-store experiences.

Mary Gallagher, a consultant at Find executive consulting, believes this is more than just a trend. “The best creative directors don’t just design—they curate. They steer the tone, revive archives, and innovate through collaboration.”

Why Now?
Why this sudden boom in interest? Partly, it’s a reaction to the softening luxury market. With price hikes slowing consumer spending—what HSBC dubbed “greedflation”—mid-tier and high-street brands see an opportunity to grab attention and loyalty. And they’re doing it through storytelling, identity, and fresh vision.

There’s also a historical thread to consider. According to fashion historian Tony Glenville, the title “creative director” emerged in the late ’70s alongside the globalization of fashion. As brands expanded, they needed a clear voice to keep everything consistent—from advertising campaigns to color palettes.

Today, that role is more important than ever, especially in the age of TikTok, Instagram, and 24/7 content. As Glenville puts it, “It’s all about keeping everyone on message.”

The Future of Creative Leadership
So, what’s next? Experts agree that success for creative directors lies in balance—staying close to the business side while protecting the creative core. They must understand data, consumer trends, and digital platforms, but also maintain the emotional and artistic soul of fashion.

“Bringing in a creative director signals the brand wants to distinguish itself,” says Gallagher. “It’s about more than just a new collection. It’s about curating an experience.”

In the end, as fashion becomes more intertwined with culture, politics, and digital media, the role of the creative director will only grow in importance. In a world where style is storytelling, they’re the ultimate narrators