In a move that has fashion insiders buzzing, Jonathan Anderson has officially been appointed as the new artistic director of Dior Men. The announcement came directly from Bernard Arnault, chairman and CEO of LVMH, during the luxury conglomerate’s annual shareholders’ meeting in Paris. This long-speculated appointment marks a pivotal moment in both Anderson’s career and Dior’s evolving creative direction.
Anderson, known for his boundary-pushing aesthetics and intellectual design language, will present his first collection for Dior Men during Paris Fashion Week in June. Dior confirmed in a statement that he is currently preparing the Spring 2026 menswear collection, set to debut on June 27 at 2:30 p.m.
From Loewe to Dior
Anderson’s appointment follows his recent departure from Loewe, where he served as creative director for over a decade. His time at the Spanish luxury house was nothing short of transformative. Once known primarily for its leather goods, Loewe evolved into a global powerhouse under Anderson’s leadership. He fused modernist artistry with meticulous craftsmanship, and infused the brand with bold, experimental silhouettes and cultural references, making it a darling among critics and consumers alike.
During his eleven-year tenure, Loewe’s business reportedly grew more than sevenfold, with revenues nearing 2 billion euros. Such growth is a testament to Anderson’s vision and ability to reshape a heritage brand into a cultural force. His deep engagement with art and fashion, along with his flair for storytelling, redefined Loewe’s identity and placed it firmly in the fashion vanguard.
Now, as he steps into the storied house of Dior, expectations are high. Dior Men, revitalised in recent years by Kim Jones, enters a new chapter with Anderson at the helm.
A Succession After a Notable Legacy
Kim Jones, who left Dior in January after a vibrant seven-year run, brought his own fusion of streetwear sensibility and couture precision to the label. His collaborations, notably with artists like Daniel Arsham, and brands like Nike and Stüssy, helped recontextualize Dior for a new generation. Jones reenergized the house’s menswear identity and positioned it at the intersection of luxury and contemporary culture.
Arnault’s confirmation of Anderson as Jones’ successor ended months of speculation and signals LVMH’s continued commitment to pushing creative boundaries. Though Arnault did not comment on whether Anderson might also eventually oversee Dior’s women’s collections, currently under Maria Grazia Chiuri, industry whispers suggest the possibility remains on the table.

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A Strategic Move Amid Industry Pressures
LVMH’s announcement came during a relatively quiet shareholders’ meeting, despite the company’s recent soft first-quarter earnings. European luxury brands, including LVMH, have faced mounting investor pressure to reignite momentum post-COVID, as the pandemic-induced luxury boom tapers off.
In this context, Anderson’s appointment is not merely a personnel shift—it’s a strategic statement. His proven ability to blend artistic innovation with commercial success is precisely what LVMH needs to reinvigorate Dior’s menswear division and keep the brand on the cultural radar.
Arnault also took the opportunity to highlight several other key creative appointments made across the LVMH portfolio in 2024, including Sarah Burton at Givenchy, Michael Rider at Celine, and design duo Lazaro Hernandez and Jack McCullough at Loewe. These moves underscore a broader reshuffle intended to infuse fresh energy across the group’s houses.
A Broader Artistic Ecosystem
Anderson joins a powerhouse roster of designers within the LVMH empire. Alongside Maria Grazia Chiuri at Dior Women, Nicolas Ghesquière continues to helm Louis Vuitton’s women’s collections, while Pharrell Williams leads the men’s line. Victoire de Castellane remains Dior’s iconic jewelry designer, with her most recent collection in Florence receiving strong praise and stellar sales.
Chiuri, meanwhile, has remained a consistent presence at Dior since 2016. Her recent pre-fall 2025 collection, presented in Kyoto, reaffirmed her commitment to craftsmanship and cultural exploration. Whether Anderson’s appointment will eventually affect her role remains to be seen, but for now, Dior appears to be investing in parallel yet complementary creative paths.
What to Expect from Anderson at Dior
As Jonathan Anderson prepares for his Dior debut, anticipation runs high. Known for his love of subversion, history, and sculptural forms, Anderson brings a cerebral yet emotionally resonant style to every collection. At JW Anderson, his eponymous label, he’s explored gender fluidity, exaggerated proportions, and modernist references with sharp, theatrical precision.
Fans and industry watchers alike are eager to see how his sensibilities will align with Dior’s elegant heritage. Will he lean into the maison’s archival codes, or will he rewrite them with his avant-garde handwriting? Given his track record, the answer may be both.
In any case, the stage is set for one of the most anticipated debuts in recent memory. With Anderson’s appointment, Dior is not merely changing creative hands—it’s signaling a bold new direction for menswear in the luxury space. The world will be watching on June 27.