Kim Kardashian is closing out 2024 with a major milestone as her brand, Skims, opens its first flagship store in New York City. The new store, located at 647 Fifth Avenue in Midtown Manhattan, occupies an iconic space previously home to Versace for two decades, right next to the Cartier Fifth Avenue Mansion. This prestigious location marks a significant moment in Skims’ retail growth and solidifies the brand’s position as a dominant force in the fashion industry.

The new Skims flagship store spans 6,570 square feet across four floors and includes a VIP showroom, office space for the company’s 175 employees, and retail space. It is the largest of Skims’ six stores and follows the brand’s remarkable $4 billion USD valuation last year. The flagship reflects Skims’ commitment to creating a unique in-store experience that mirrors its successful online presence, offering customers an elevated shopping environment.

In a recent interview with WWD, Kim Kardashian and Skims CEO Jens Grede discussed the brand’s retail strategy, the success of their collaboration with The North Face, and future expansion plans. On the new flagship, Kardashian described its sleek design, stating, “The store has a high gloss finish mixed with monochromatic colors and various textures, with everything embossed with our logos.” This physical store complements the brand’s signature modern and minimalist aesthetic, enhancing the customer experience.

One of Skims’ most recent successes was the collaboration with The North Face, which sold out within five minutes. Grede remarked, “It’s one of our highest waitlisted drops. This shows that Skims has the opportunity to expand into new categories and increase price flexibility. Customers want more from us, not just what we’re offering today.” The North Face collaboration underscores Skims’ ability to explore new markets and product offerings, catering to the growing demand for the brand.

Kardashian also highlighted Skims’ viral marketing strategy, noting how important it is to create buzzworthy campaigns. “We have a marketing group chat where we brainstorm ideas constantly. It’s exciting to come up with campaigns, whether they feature an artist or an athlete,” she shared. She emphasized how internet culture plays a pivotal role in the brand’s success, with fans eagerly awaiting the next campaign and its surprise elements.

On the topic of Skims’ physical store strategy, CEO Jens Grede explained the balance between online and offline sales, saying, “80 percent of our sales come from physical stores, and 80 percent come from online. We want to meet customers where they prefer to shop. We’re still in the early stages of this journey.” He also discussed the brand’s expansion plans, particularly its focus on Europe and the Middle East, where Skims is seeing increased interest.

The topic of Skims’ potential IPO has been a frequent point of speculation. Grede addressed these rumors by stating, “We’ve never discussed going public. I’ve only mentioned that at some point, we may deserve to be a public company. We have institutional investors, and we’ll need to offer them options in the future. However, we’re happy with our long-term investors and our current position. While an IPO could be a consideration later, it’s not something we’re focused on at the moment.”

With its first flagship store on Fifth Avenue and ambitious plans for global expansion, Skims continues its upward trajectory. As Kim Kardashian and Jens Grede drive the brand forward, the buzz surrounding a potential IPO adds an exciting layer to the brand’s future. Skims is poised for continued growth and success, both in retail and online, solidifying its place in the fashion world.

Vogue Business Fashion Futures Shaping the Future of Fashion

The fashion industry is currently at a pivotal crossroads, with sustainability and innovation emerging as the key forces shaping its future. As the sector grapples with the environmental impact of its practices, industry leaders, innovators, and changemakers are uniting to spearhead transformative change. The latest milestone in this journey was the Vogue Business Fashion Futures event held on December 4th, 2024, at Somerset House in London. This event marked a significant step forward in addressing the most pressing challenges facing the fashion industry and underscored sustainability as a central priority for the next decade.

A Gathering of Innovators

Approximately 200 attendees from across the fashion world—including established brands, startups, investors, suppliers, and NGOs—gathered for a day of collaboration and inspiration. The event served as a platform for dialogue, offering keynote sessions, panel discussions, and an innovation showcase. Attendees explored solutions that aim to make fashion more circular, transparent, and sustainable. With sustainability at the forefront, the event highlighted how technology and innovation can provide the tools needed to redefine fashion’s impact on the planet.

Scaling Sustainable Solutions

A key theme of Vogue Business Fashion Futures was the urgent need to transition from fashion’s traditional linear model—one that depletes finite resources and generates vast amounts of waste—to a more sustainable, circular system. Though the challenges involved are formidable, there has been substantial progress, much of it driven by technology. One of the highlights of the event was the innovation showcase, where startups and growth-stage companies shared their pioneering solutions.

Several innovations stood out:

• Traceability Tools: Technologies that allow brands to track the journey of garments from fiber to finished product, ensuring ethical sourcing and operational transparency.
• Textile Innovations: Breakthrough materials, such as fibers made from regenerated wetlands, potato harvests, and artificial intelligence, aimed at reducing waste and improving sustainability.
• Sustainable Colourants: Plant-based, biodegradable dyes that drastically reduce water consumption and create textiles from waste materials.

These technological advancements offer scalable solutions to some of the fashion industry’s biggest environmental problems, reshaping production and consumption patterns with a focus on efficiency, waste reduction, and increased transparency.

Reinventing the Fashion Experience

The impact of digital and technological innovation went beyond production. The event showcased how these advancements are transforming the retail and consumer experience as well. For instance:

• Immersive B2B Virtual Showrooms: By eliminating the need for physical showrooms and samples, these virtual platforms reduce waste and emissions while offering a more efficient and accessible way to engage with fashion collections.
• Digital Clienteling Services: These tools enable retailers to minimize excess stock, optimizing their inventories while offering personalized e-commerce experiences that drive conversions and enhance customer loyalty.

These innovations demonstrate how the intersection of technology and fashion is making the industry more sustainable while offering more efficient and consumer-centric solutions.

The Roller Coaster of Next-Gen Materials

However, the path to sustainability is not without its setbacks. One of the most notable stories shared at Vogue Business Fashion Futures was that of Circulose, a revolutionary company formerly known as Renewcell. Once hailed as a trailblazer for sustainable fashion, Circulose faced an unexpected bankruptcy in early 2024. The company, which had gained significant traction with partners such as H&M, Inditex, Levi’s, and Ganni, represented the promise of circular fashion at scale. However, its collapse underscored the complexities involved in scaling next-gen materials. The financial and operational challenges faced by even the most promising startups highlight the difficulties of achieving lasting environmental impact, especially when balancing innovation with the realities of industry-wide change.

Apple’s Vision Pro, its ambitious mixed-reality headset, is gearing up for an exciting development that could enhance its gaming appeal. According to a report by Bloomberg’s Mark Gurman, Apple is collaborating with Sony to introduce support for PlayStation VR2’s Sense controllers on the Vision Pro. This move aims to make the $3,500 device more attractive to gamers and developers alike.

Currently, the Vision Pro supports Xbox and PS5 controllers, but they lack optimization for virtual reality (VR) experiences. By integrating the PS VR2 controllers, Apple hopes to address this limitation. These advanced controllers offer six degrees of freedom (6DOF), providing the precision and immersion required for sophisticated VR gaming. Additionally, Apple reportedly plans to leverage the controllers beyond gaming. They could be used for navigating vision OS and enhancing productivity apps like Final Cut Pro and Adobe Photoshop, allowing for more accurate input than the existing eye and gesture controls.

A Strategic Move Amid Challenges

Apple launched the Vision Pro in early 2024, positioning it as a technological marvel with unparalleled VR capabilities. Despite this, the device has struggled to gain traction in the gaming market. Its high price point and the lack of a robust gaming ecosystem have contributed to its slow adoption. Since its February debut, the Vision Pro has sold fewer than 500,000 units, falling short of expectations. Internal data also shows reduced engagement among existing users, leading Apple to instruct suppliers to halt production after 2024.

This collaboration with Sony could be a turning point. By offering PlayStation VR2 controllers through Apple’s online and retail stores, the company aims to address the shortcomings in its VR gaming capabilities. However, both Apple and Sony have yet to make an official announcement, and the timeline for this partnership remains uncertain as initial plans were delayed.

The Bigger Picture for Apple

While the Vision Pro’s adoption has been slower than anticipated, Apple is exploring other innovative ventures. The tech giant is reportedly working on its first foldable iPhone, expected to launch in the second half of 2026. This device could feature cutting-edge technology, including a durable, flexible OLED display and a sleek, modern design powered by Apple’s latest chips.

For now, Apple’s partnership with Sony signals a step toward revitalizing the Vision Pro’s appeal. If successful, the addition of PlayStation VR2 controllers could mark a significant shift in how users interact with Apple’s mixed-reality ecosystem, bridging the gap between gaming and productivity in ways that resonate with a broader audience.

San Francisco, the birthplace of countless tech revolutions, is experiencing yet another transformation. Amid rising remote work fatigue and a surge in artificial intelligence startups, the city’s office spaces are buzzing again with innovation, collaboration, and ambition. For many early-stage companies, particularly AI startups, returning to the office is more than a choice—it’s a strategic move that’s redefining modern workplaces.

The End of Remote-Only Work?

Once hailed as the future of work, remote work is losing its appeal among a growing number of startups. While many companies embraced remote operations during the pandemic, some, like Tako and Mithrl, are now pulling their teams back into physical offices. Their reasoning? In-person collaboration fosters creativity and accelerates innovation in ways that Zoom calls cannot.

“When you’re trying to invent something new, it’s really hard to do that over Zoom,” said Alex Rosenberg, CEO of Tako, a visualization search engine startup. Tako mandates four in-office days per week, a policy that has resonated with professionals like Noah Jackson, a 27-year-old software engineer who craved the energy of a vibrant office culture.

Why San Francisco Is Still the Hub

Despite its high cost of living and lingering challenges from the pandemic, San Francisco remains the city of choice for ambitious entrepreneurs. Its dense ecosystem of talent, venture capital, and resources is a magnet for startups. AI companies, in particular, are seizing the opportunity to lease premium office spaces at rates not seen since 2016.

“Office rents are at their lowest in years,” said Liz Hart, president of leasing at Newmark. “Startups are securing incredible deals, making San Francisco an even more attractive base for growth.”

Neighborhoods like Hayes Valley and Jackson Square have emerged as hotspots for AI innovation, with coworking spaces and subleases becoming popular among startups looking to scale.

The AI Boom Shapes the Workplace

The rapid growth of artificial intelligence is another driving force behind the shift to in-office work. Fueled by breakthroughs like OpenAI’s ChatGPT, the AI sector is thriving, with startups prioritizing proximity to talent and infrastructure.

Companies like Medra and Mithrl have embraced in-person work five days a week, offering perks such as free meals and commuter benefits to attract top-tier talent. For leaders like Michelle Lee, Medra’s CEO, the benefits of face-to-face interaction outweigh the limitations of a smaller hiring pool.

“In-person teams have a magic to them,” said Zach Tratar, CEO of Embra, an AI operating system startup. “When one thing goes well, it energizes the entire team.”

Balancing Accessibility and Innovation

The push for in-office work isn’t without challenges. Many employees, especially those with long commutes or caregiving responsibilities, prefer remote options. Critics argue that returning to physical workplaces could exclude diverse talent pools. However, for younger professionals seeking mentorship and rapid career growth, the return to offices offers invaluable opportunities.

The Future of Startups and Workplaces

San Francisco’s AI startups are setting a new precedent for how workplaces can evolve in the post-pandemic era. With their blend of innovation, strategic location, and people-focused policies, they are not only redefining workplaces but also reasserting the city’s role as a global tech hub.

For these companies, the office is more than a space—it’s a crucible for creativity, collaboration, and the next big breakthrough in artificial intelligence. As AI continues to reshape industries, so too will the work environments of those who create it.

San Francisco’s story is far from over; in fact, it’s just beginning a new chapter.

In the world of football, few things hold as much value as a match-worn jersey from a game featuring your favorite players. For passionate fans and collectors alike, owning a piece of football history is a dream come true. That’s where MatchWornShirt, an innovative marketplace, comes in—offering an exclusive opportunity to bid on authentic, signed shirts worn by football stars during actual matches.

Founded by brothers Bob and Tijmen Zonderwijk, MatchWornShirt has grown exponentially since its inception, with over 55,000 jerseys sold this year. The idea for the company came about when the brothers were looking for a special gift for their father’s high school headteacher. During their search, they discovered Ajax, a renowned football club in the Netherlands, auctioned a match-worn shirt annually for charity. This inspired the brothers to create a platform where fans could buy and sell jerseys worn by players from teams around the globe, connecting supporters with their heroes in a truly unique way.

Today, MatchWornShirt collaborates with more than 300 soccer clubs and national teams in 35 countries. Through these partnerships, the marketplace offers a wide range of jerseys, from top-tier teams to lower-league clubs, allowing collectors to acquire memorabilia from all levels of the game. The company’s success lies not just in the breadth of its offerings but in its close-knit relationships with kit managers, or “kitmen,” who handle the jerseys worn during matches. These connections have allowed MatchWornShirt to expand its reach, holding exclusive auctions and offering a behind-the-scenes glimpse into the world of professional football.

In 2023, the company hosted its first European kitman conference in Amsterdam, where 180 club representatives and 90 kitmen gathered to discuss new ways to work together. This conference, which served as a platform to strengthen ties between MatchWornShirt and the clubs they partner with, highlighted the company’s commitment to fostering long-term relationships in the football world. Contracts with clubs vary, from auctioning shirts from every match of the season to offering jerseys from particularly significant games.

But MatchWornShirt is more than just a platform for buying and selling jerseys; it’s a company that understands the importance of giving back. Over the last six years, the company has raised nearly £3 million ($3.8 million) through its partnership with the Royal British Legion’s Poppy Appeal and has donated more than €12 million ($12.7 million) to charitable causes since 2022. These efforts demonstrate MatchWornShirt’s commitment to its fans and supporters, using their passion for football to make a positive impact on communities.

Among the many jerseys auctioned on the site, the most expensive one to date was worn by football legend Lionel Messi. The shirt fetched an astounding €55,000 ($58,000), setting a new record for the platform. While high-profile auctions like this one draw international attention, MatchWornShirt also works with clubs from all corners of the football world, including League Two, the fourth tier of English football, allowing collectors to own memorabilia from a diverse range of teams and competitions.

Now with offices in Amsterdam, London, Istanbul, Melbourne, and São Paulo, MatchWornShirt has grown into a global player in the memorabilia space. The company’s team of over 100 employees works tirelessly to connect fans with their favorite teams and players. And while football remains the heart of their business, the Zonderwijk brothers are already eyeing expansion into other sports, such as rugby, with the French national team being a key target.

For fans of the beautiful game, MatchWornShirt has revolutionized the way they can engage with their passion. The platform offers an unparalleled chance to own a piece of football history, all while connecting with other supporters who share the same love for the sport. As MatchWornShirt continues to grow, the future looks bright for those who wish to add a piece of football greatness to their collection.

The Federal Trade Commission (FTC) has intensified its efforts to hold Big Tech accountable, launching a comprehensive investigation into Microsoft’s business practices. This latest inquiry is part of the Biden administration’s broader crackdown on tech giants, signaling a growing determination to address potential anti-competitive behaviors in the industry.

What Is the FTC Investigating?

The FTC’s inquiry will examine critical areas of Microsoft’s business, including its artificial intelligence (AI) products, cybersecurity solutions, software licensing policies, and cloud computing operations. These divisions have become central to Microsoft’s global dominance, but allegations of restrictive practices have drawn scrutiny.

Among the key concerns is Microsoft’s cloud computing business, which competitors claim imposes stringent licensing terms that make it difficult for customers to migrate their data to other platforms. The FTC investigation aims to determine whether such practices unfairly limit competition and harm consumers.

Meeting with Competitors

As part of its inquiry, the FTC plans to meet with Microsoft’s competitors next week to gather insights into the tech giant’s business strategies. This collaborative approach underscores the regulator’s commitment to a thorough and impartial examination of Microsoft’s market influence.

A Broader Crackdown on Big Tech

Microsoft isn’t the only company facing heightened scrutiny. This investigation is the latest in a series of regulatory actions targeting Big Tech players like Amazon, Google, and Meta. With concerns ranging from data privacy to monopolistic practices, the FTC’s actions reflect a larger effort to rein in the unchecked power of tech conglomerates.

What’s at Stake for Microsoft?

For Microsoft, this inquiry represents more than just a regulatory hurdle—it’s a potential turning point. If the FTC identifies anti-competitive practices, the company could face significant penalties or be forced to adjust its operations. Moreover, the outcome of this investigation could influence future regulations for the entire Big Tech sector, particularly in areas like AI and cloud computing.

The Bigger Picture

The FTC’s decision to target Microsoft highlights the shifting regulatory landscape for Big Tech. As the inquiry unfolds, it could redefine how technology companies operate in a rapidly evolving digital economy. For now, the spotlight remains firmly on Microsoft as it navigates the challenges of this high-stakes investigation.

Stay tuned as the FTC’s inquiry into Microsoft’s practices shapes the future of Big Tech accountability.

In a landmark collaboration bridging the UK and USA, Los Angeles-based tech firm ProRata has teamed up with major UK media organizations, including Sky News, the Guardian Media Group, the Financial Times, and dmg media, publisher of the Daily Mail. This strategic partnership aims to tackle one of the most pressing challenges of the digital era: safeguarding copyright-protected content from misuse by AI platforms.

A Revolutionary Approach to Content Protection

ProRata’s cutting-edge technology is designed to integrate seamlessly with generative Artificial Intelligence systems like ChatGPT and Sora. By identifying instances where AI systems use copyrighted material, ProRata ensures creators and publishers are compensated on a pre-use basis. This innovative approach not only protects intellectual property but also enhances the credibility of AI-generated content by reducing the risk of un-attributed or unreliable material entering circulation.

David Rhodes, CEO of Sky News, emphasized the importance of this partnership. “This collaboration strengthens high-quality journalism while adapting to the evolving role of Artificial Intelligence in content creation,” he said.

Bridging Innovation Between the UK and Los Angeles

The Los Angeles-based company is part of a growing movement in the USA to develop ethical AI practices. By partnering with UK media giants, ProRata demonstrates a global commitment to addressing the challenges posed by AI-driven technologies. The cross-border partnership reflects the increasing need for international collaboration in managing intellectual property and ensuring sustainable content ecosystems.

A Model for Ethical AI Partnerships

ProRata and its partners are leading the charge against what has been dubbed the “scrape-and-steal” model of AI, wherein generative systems harvest content without attribution or compensation. By establishing a transparent and equitable framework for AI-driven content use, the collaboration sets a standard for ethical AI partnerships worldwide.

As major UK media and ProRata continue to innovate, this partnership exemplifies the potential for Artificial Intelligence to coexist with traditional journalism while protecting the rights of creators and publishers. Together, they are shaping a future where technology supports—not exploits—the creative industries.

Netflix’s The Lincoln Lawyer has reached an unprecedented milestone, surpassing 1.6 billion minutes viewed on Nielsen’s Top Streaming rankings for the week of October 14-20. The legal drama, based on Michael Connelly’s bestselling novels, achieved a record-breaking 1.64 billion minutes of watch time, marking its highest weekly total ever.

This remarkable feat outshines its previous record of 1.21 billion minutes, cementing its place as one of Netflix’s top-performing shows. It also becomes the third-highest weekly total in the series’ history, only behind the second-week performance of Season 1 in May 2022 and the debut of the back half of Season 2 in August 2023. The surge in viewership helped The Lincoln Lawyer leap over Love Is Blind, which had held the number one spot, pushing it down to second overall in Nielsen’s rankings.

While The Lincoln Lawyer dominated the charts, it wasn’t the only title on Netflix to reach massive streaming numbers. Outer Banks also surpassed a billion minutes viewed, joining The Lincoln Lawyer in an elite category. Meanwhile, Bob’s Burgers came close but fell short of the one-billion-minute mark.

In a surprising twist, Lost, the classic drama that returned to Netflix in July, made a significant comeback in the rankings, landing at sixth place with 827 million minutes of watch time. The resurgence of Lost is largely attributed to new viewers discovering the show, likely driven by Netflix’s extensive global reach.

Additionally, Netflix’s Mexican series Secret of the River finished the week in the top ten, claiming the tenth spot with 315 million minutes of watch time, further highlighting the global appeal of Netflix’s original content.

As The Lincoln Lawyer continues to captivate audiences and break records, Netflix solidifies its dominance in the streaming space, proving that the platform’s original programming continues to deliver exceptional results. The show’s continued success will be closely watched in future Nielsen rankings as Netflix’s streaming landscape evolves.

The Walt Disney Company closed out fiscal year 2024 on a high note, delivering impressive revenue growth fueled by blockbuster theatrical releases and a strong performance in streaming. The entertainment giant’s Disney earnings powered by Deadpool and Wolverine, as well as the continued expansion of Disney+, drove the company to report solid results despite challenges in its sports and experiences divisions.

Disney’s Robust Revenue and Earnings for the Year

For the fiscal fourth quarter ending on September 30, Disney reported total revenue of $22.57 billion, a 6% increase from the same quarter in the previous year. The income for the quarter was $948 million, which represented a slight 6% decline compared to the previous year, while the diluted earnings per share (EPS) climbed to $0.25, up from $0.14 last year. These results reflect Disney’s ongoing focus on expanding its entertainment business and strengthening its streaming platforms.

The entertainment segment proved to be the standout performer in Disney’s portfolio. With a 14% increase in revenue, totaling $10.8 billion, Disney’s earnings surged, driven by major theatrical releases, including Deadpool & Wolverine. Operating income in the entertainment segment soared by more than 100%, reaching $1.07 billion, showcasing Disney’s dominance in the global film industry.

Streaming Continues to Thrive

Streaming has been a major area of focus for Disney in recent years, and the company’s efforts have clearly paid off. Disney+ added more than 4 million “core” subscribers, bringing its total to 120 million. Revenue from Disney’s direct-to-consumer offerings reached $5.8 billion, with operating income of $321 million. These gains reflect Disney’s ability to effectively monetize its streaming services while expanding its subscriber base in a competitive market.

Challenges in Sports and Experiences Divisions

Despite the successes in entertainment and streaming, Disney faced some challenges in other areas. The sports division, driven by ESPN, saw flat revenue of $3.9 billion, but operating income fell by 5% to $929 million, highlighting pressures within the sports media market.

In the experiences division, which includes Disney’s theme parks, there was a slight 1% increase in revenue, driven by strong domestic park performance. However, operating income dropped by 6% to $1.7 billion, impacted by international park operations and the effects of natural disasters like Hurricanes Milton and Helene.

A Rare Three-Year Look at Disney’s Earnings Guidance

In a rare move, Disney provided earnings guidance extending as far as fiscal 2027, offering Wall Street a comprehensive view of its strategy for the next three years. For fiscal 2025, Disney is projecting high single-digit EPS growth, with an $875 million increase in streaming operating income. The company also expects double-digit operating income growth in its sports division and 6-8% growth in experiences, with the latter weighted towards the second half of the year. The experiences division, however, is set to face a $130 million impact from hurricanes.

For fiscal 2026, Disney anticipates double-digit EPS growth and expects single-digit operating income growth for sports and experiences, with low double-digit growth in entertainment. Looking ahead to fiscal 2027, Disney projects double-digit EPS growth, reflecting the company’s optimistic outlook for its diverse portfolio.

CEO Bob Iger’s Vision for the Future

In a statement, Disney CEO Bob Iger emphasized the company’s achievements over the past year, highlighting the significant progress Disney has made in navigating a challenging business landscape. He noted that the success of Deadpool & Wolverine and the continued strength of Disney’s streaming business underscored the company’s resilience and strategic focus.

“This was a pivotal and successful year for The Walt Disney Company, and thanks to the significant progress we’ve made, we have emerged from a period of considerable challenges and disruption well-positioned for growth and optimistic about our future,” Iger said. He added that Disney is uniquely positioned to leverage its diverse entertainment assets to generate attractive returns and achieve its long-term goals.

In conclusion, Disney’s performance in fiscal year 2024 was a testament to its strategic approach to content creation, streaming, and innovation. With strong guidance for the next three years, the company looks set to continue its growth trajectory, driven by its film, streaming, and sports divisions, as well as its expanding global experiences portfolio.

Snoop Dogg, the legendary rapper and cultural icon, has just launched his highly anticipated jewelry line, Lovechild, in collaboration with Metal Alchemist and music and media company gamma. This unique collection is designed not only to elevate personal style but to also inspire empowerment and well-being, making it much more than just a jewelry collection.

The Lovechild name was carefully chosen by Snoop himself, reflecting his desire to lead with love in a world filled with anger, negativity, and division. “I wanted to create something that represents positivity and empowerment—something that reminds people to lead with love,” Snoop Dogg explained. Through this collection, Snoop’s vision of spreading love as a transformative energy is brought to life in the form of luxurious, yet meaningful jewelry.

Snoop’s Lovechild jewelry collection includes carefully crafted pieces made with precision and quality, designed to resonate with individuals who believe in self-expression and personal growth. The collection exudes a sense of timeless style, making each piece not just a fashion statement but an emblem of the powerful energy Snoop wants to share with the world.

The Lovechild collection will be available exclusively at Reeds 57 locations and online at reeds.com, offering fans and jewelry enthusiasts alike the chance to own a piece of Snoop.Love. The collaboration between Snoop Dogg and Metal Alchemist founder Carolyn Rafaelian is rooted in their shared belief in empowerment and transformation. Rafaelian, who has been at the forefront of creating innovative jewelry with a clean and powerful aesthetic, believes that this collection will be an unexpected hit, combining Snoop’s passion for love and positivity with Metal Alchemist’s commitment to using precious metals in groundbreaking ways.

“Snoop and I have always shared a foundational belief—to empower others and change the way things are done,” said Carolyn Rafaelian. “This partnership with gamma. takes that shared vision to new heights.” The Lovechild jewelry collection is not just about style; it’s about creating a movement of positivity, love, and transformation that resonates with anyone looking to make a difference in their own lives and in the world.

With the launch of Lovechild, Snoop Dogg has once again proven that his influence extends beyond music and entertainment. The collection promises to make a lasting impact, combining the worlds of fashion, empowerment, and iconic style into one unforgettable jewelry line. Snoop’s Lovechild collection is set to become a symbol of the power of love and the timeless appeal of style.