The fashion retail landscape is undergoing a transformative shift, thanks to the rise of generative artificial intelligence (GenAI) and visual search technology. These cutting-edge tools are redefining how consumers discover, experience, and purchase fashion, moving away from text-heavy browsing and toward inspiration-driven, hyper-personalised shopping journeys.
At the forefront of this evolution is Glance, a tech start-up led by Naveen Tewari, the mind behind mobile advertising unicorn InMobi. Tewari envisions a fashion world powered not by simple browsing but by smart algorithms and AI-driven avatars that replicate a shopper’s likeness and preferences with uncanny accuracy.
From Search to Discovery: A New Shopping Paradigm
“It’s a new way of shopping,” says Tewari. “We think of it as a shift from traditional browsing to inspiration-led discovery.” His app, Glance, offers a uniquely immersive experience. Users upload selfies and input basic information such as age, ethnicity, and body type into the app. Then, using two decades of retail data and powerful GenAI models, Glance suggests clothing tailored to each individual.
But this isn’t just a list of products. The app generates a personalized avatar that models the suggested outfits, offering users a near-real-life preview of how they’d look in each piece. If users like what they see, they can tap through to any of Glance’s 400+ retail partners to complete their purchase.
And the engagement speaks volumes. In early trials in the U.S., the app garnered 1.5 million users, with over half logging in weekly, and a significant portion beginning purchase journeys directly from the platform. “The level of engagement is nuts,” Tewari remarks.

Why-GenAI-and-Visual-Search-Reshaping–the–Future
Beyond Fashion: A Broader Vision for AI-Powered Shopping
Glance’s ambitions don’t stop at clothing. The company plans to expand into verticals like accessories and home furnishings, tapping into the same AI infrastructure and user-driven design. Its open architecture allows for seamless integration with smartphones and smart TVs, transforming everyday devices into AI-driven commerce portals. “We turn phones into AI phones and TVs into household commerce devices,” Tewari says.
With partnerships already in motion and integration in consumer electronics underway, Glance is targeting 50 million users over the next year—an ambitious goal, but not unrealistic given the traction so far.
The Rise of Visual Search in Retail
Glance’s approach is part of a wider movement toward visual search replacing text-based retail navigation. This transition is driven by consumer behavior and technological maturity. According to Zion Market Research, the global visual search market is expected to grow from $35.5 billion in 2023 to over $150 billion by 2032. “Visual search is a brilliant cross-selling tool that shows visually analogous products,” analysts note.
Retail giants are already capitalizing on this. Amazon enables shoppers to upload images and find lookalike items instantly. Ikea and Target offer visual preview tools that let users see furniture in their own living spaces before purchasing. These features don’t just simplify shopping—they create confidence, reduce return rates, and boost satisfaction.
Startups Fueling the Revolution
Start-ups across the globe are contributing to this momentum. London-based Miros, a visual AI e-commerce company, recently secured $6 million in funding from investors, including Estonia’s former President Toomas Hendrik Ilves. Meanwhile, Pixyle AI continues to refine its platform that lets shoppers search by image or describe their ideal items in natural language.
Other innovators include The New Black AI, which offers an experience similar to Glance by letting users upload both selfies and product photos to preview potential outfits. Even tech behemoth Google is testing similar tools—its “virtual try-on” feature lets users visualize themselves wearing clothing items directly within Google Search.
What the Future Holds
The appeal of visual tools is particularly strong among younger demographics. One recent study revealed that nearly two-thirds of millennials and Gen Z consumers prefer visual search capabilities over other new technologies. In a world increasingly dominated by imagery and video, especially on platforms like Instagram, TikTok, and Pinterest, this preference is hardly surprising.
As AI continues to evolve, the boundaries between online shopping and real-life experience are blurring. Visual search, powered by GenAI, offers a more intuitive, engaging, and personalised retail experience, paving the way for a future where shopping is no longer about searching but about discovering.
The race is now on to perfect these technologies and scale them globally. Retailers and technology firms that embrace this shift early stand to reap significant rewards not just in revenue but in deeper, more meaningful connections with the consumers of tomorrow.