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Unveiling Sustainability: A Deep Dive into Eco-Friendly Fashion Trends 2024



Unveiling Sustainability A Deep Dive into Eco-Friendly Fashion Trends 2024

In 2024, the fashion industry is undergoing a significant transformation, placing a heightened emphasis on sustainability. As we explore the upcoming eco-friendly fashion trends, it’s evident that the landscape is evolving beyond mere buzzwords. Sustainability is no longer a trend; it’s a necessity, a requirement for the future of the fashion industry. In this article, we delve into the key eco-friendly fashion trends for 2024, addressing compliance laws, the battle between fast fashion and sustainability, hyper-digitalization, resale and takeback programs, and the evolving perspective on carbon neutrality.

Eco-Friendly Fashion Trends 2024: Compliance Takes Center Stage

One of the noteworthy developments in 2024 is the focus on compliance within the sustainable fashion sector. The lack of stringent regulations has allowed greenwashing to persist, but this is set to change with landmark laws coming into play. The EU’s Green Claims Directive is a prime example, aiming to crackdown on false messaging by requiring independent verification and scientific backing for sustainability claims. This move, scheduled for approval in the spring of 2024, will empower consumers to make informed decisions, marking a pivotal moment in the industry’s commitment to transparency and authenticity.

Another significant stride towards sustainability is the EU Strategy for Sustainable and Circular Textiles. By 2025, member countries are mandated to establish textile waste collection systems, with brands and retailers bearing the responsibility of associated costs. Moreover, eco-labeling will become mandatory by the end of 2024, indicating a concerted effort to align fashion practices with environmental goals.

Circular Fashion Industry Developments: Resale, Takeback Programs, and Beyond

While compliance is reshaping the industry, the battle between fast fashion giants and sustainable alternatives intensifies. Despite growing awareness and interest in eco-friendly products, fast fashion remains a dominant force, projected to approach a staggering USD 200 billion market value by 2027. In contrast, sustainable apparel, though gaining ground, lags behind at a projected USD 20 billion by 2030. A report by McKinsey and Business of Fashion underscores the influence of industry giants like Shein, dictating strategies that slow momentum towards sustainability.

To counteract the environmental impact of fashion, a key trend emerging in 2024 is hyper-digitalization. Generative AI is at the forefront, offering solutions to streamline routine tasks and optimize supply chains. Imagine algorithms minimizing resource-intensive processes such as pesticide use and emissions from transportation, contributing to a more sustainable industry.

Navigating Sustainability: Resale and Takeback Programs

A tangible step towards a circular fashion economy involves the implementation of resale and takeback programs. Brands like 10Days, Beaumont Organic, and For Days have successfully embraced these initiatives, extending the lifespan of garments and reducing unnecessary waste. However, it’s essential to navigate the nuances of such programs, as highlighted by a Changing Markets Foundation report. Some initiatives, like those at major brands H&M and Primark, may be more symbolic than substantive. As we move into 2024, a broader embrace of these programs signifies the industry’s commitment to sustainability and the circular economy.

Rethinking Carbon Neutrality: A Proactive Stance

In the aftermath of a turbulent 2023 for the voluntary carbon market (VCM), the concept of achieving climate neutrality has come under scrutiny. The Verra scandal exposed the shortcomings of approved carbon offset projects, prompting businesses to rethink their approach. Some forward-thinking companies are recognizing the need to move beyond carbon neutrality, acknowledging that meaningful action must transcend the limitations of offsetting.

French media company JCDecaux’s decision to stop using the ‘carbon-neutral’ claim exemplifies this shift. In response to the climate crisis, brands are compelled to adopt a more proactive stance, moving beyond neutralization towards initiatives that effect genuine change. With the EU’s planned clampdown and increased scrutiny, more brands are expected to reassess their ‘climate-neutral’ status in favor of more impactful sustainability initiatives.

Also Read: Upgrade Your Wardrobe with These Flannel Outfits Ideas

Innovative Materials and Technologies

The winds of change in the fashion industry are marked by a profound shift towards innovative materials and technologies. Eco-friendly fashion trends in 2024 showcase a surge in the adoption of sustainable fabrics like organic cotton, recycled polyester, and regenerated fibers. These materials not only reduce environmental impact but also address concerns related to the fashion industry’s resource-intensive nature. Cutting-edge technologies such as 3D printing and digital design are increasingly shaping the landscape, enabling designers to create garments with minimal waste and energy consumption. As the industry embraces these materials and technologies, “Eco-friendly fashion trends 2024” take a significant leap forward in promoting responsible and sustainable practices.

Global Collaborations and Initiatives

Collaboration on a global scale has become pivotal in propelling sustainable fashion forward. Initiatives driven by governments, non-profits, and businesses are fostering a united front in tackling environmental and social challenges. The EU’s Green Claims Directive and Strategy for Sustainable and Circular Textiles exemplify the concerted efforts towards creating standardized regulations and practices. These collaborations signal a shared commitment to transparency, addressing the lack of regulations that has allowed practices like greenwashing to persist. The global stage is now set for meaningful change, aligning with the keywords “Sustainable fashion compliance laws 2024” and “Circular fashion industry developments.”

Social Responsibility and Ethical Practices

The notion of sustainability in fashion extends beyond materials; it encompasses social responsibility and ethical practices. Brands are increasingly recognizing their role in ensuring fair wages, safe working conditions, and overall social well-being. This shift is exemplified by initiatives that focus on ethical manufacturing practices. The fashion industry is embracing a more conscientious approach, addressing concerns raised in the “Fast fashion’s grip” section. Social responsibility and ethical practices are becoming integral components of the industry’s ethos, aligning with the broader commitment to sustainability.

Educational and Awareness Campaigns

Educational initiatives and awareness campaigns are serving as catalysts in transforming consumer behavior towards sustainable fashion. In response to the increasing interest in eco-friendly products, brands are actively engaging in educational programs and awareness campaigns. These efforts are aimed at enlightening consumers about the environmental and social impact of their choices. The push towards compliance, as highlighted in “Eco-friendly fashion trends 2024: Compliance Takes Center Stage,” is reinforced by consumer awareness, making informed decisions the norm rather than the exception.

Also Read: Check Out The Bizarre Fashion Trends 2023

Emerging Sustainable Fashion Brands

As sustainability gains prominence, emerging fashion brands are stepping into the limelight with innovative and eco-conscious approaches. Brands like 10Days, Beaumont Organic, and For Days are spearheading the movement towards circular fashion economies with successful resale and takeback programs. These emerging players are not only challenging the dominance of fast fashion but are also contributing to the projected value of sustainable apparel reaching USD 20 billion by 2030. The emergence of such brands signifies a diversification within the industry, aligning with the keywords “Circular fashion industry developments” and “Resale and takeback programs.”

Conclusion: Embracing Conscientious Eco-Friendly Fashion Trends 2024

In conclusion, the sustainable fashion trends of 2024 mark a pivotal moment in the industry’s evolution towards a more conscientious future. As compliance, circular practices, hyper-digitalization, and a proactive stance on carbon neutrality take center stage, the fashion industry is not just responding to trends but shaping a future where ethics, responsibility, and eco-consciousness are fundamental pillars. As we embrace these trends, it becomes evident that the commitment to sustainability is not just a fleeting moment; it’s a journey towards lasting change.

Sahil Sachdeva is an International award-winning serial entrepreneur and founder of Level Up PR. With an unmatched reputation in the PR industry, Sahil builds elite personal brands by securing placements in top-tier press, podcasts, and TV to increase brand exposure, revenue growth, and talent retention. His charismatic and results-driven approach has made him a go-to expert for businesses looking to take their branding to the next level.

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Tom Holland’s Golf Injury and Zendaya’s Met Gala Triumph: Hollywood’s Ups and Downs in One Night



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In the glitzy realm of Hollywood, where red carpets and glamorous events dominate headlines, the lives of celebrities often unfold in unexpected ways. This was notably the case at the recent Met Gala, where the star-studded affair saw Tom Holland and Zendaya, Hollywood’s power couple, navigating both the spotlight and the everyday mishaps that come with being in the public eye.

As Zendaya dazzled on the Met Gala red carpet, effortlessly donning multiple gowns that captured the essence of high fashion, her partner, Tom Holland, found himself sharing a different kind of story. Taking to his Instagram stories, Holland candidly revealed a golf injury, showcasing a red bruise near his hairline. With a humorous caption accompanying the photo, Holland quipped, “Whoever said golf isn’t a contact sport is full of s–t. You can almost see the dimples.” The post, albeit lighthearted, offered a glimpse into Holland’s playful nature and the everyday adventures he encounters outside of his on-screen persona.

Amidst the glitz and glamour of the Met Gala, where Zendaya co-hosted the prestigious event, Holland’s candid revelation served as a reminder of the personal moments that often get overshadowed by the dazzle of Hollywood’s brightest nights. Despite their fame, the couple remains relatively private about their relationship, with occasional glimpses into their bond shared sparingly with fans and followers.

Reflecting on their shared journey, Holland previously opened up about their special connection, recounting moments spent revisiting their early days on the set of “Spider-Man” films. In an interview with “Extra,” he shared, “We will, every now and then, watch ‘Spider-Man 1’ and reminisce about being 19 and making those movies again.” For Holland, these cinematic memories hold a profound significance, serving as a reminder of the extraordinary experiences they’ve shared and the enduring bond forged through their work in the entertainment industry.

As Zendaya continues to captivate audiences with her stellar performances, most recently in the film “Challengers,” her presence at the Met Gala underscored her status as a fashion icon and cultural trailblazer. With Holland proudly sharing snapshots of her stunning looks from the event on his Instagram account, their support for each other both on and off the screen remains unwavering, a testament to the strength of their relationship amidst the whirlwind of Hollywood fame.

In the world of celebrity, where glitz and glamour often reign supreme, the candid moments shared by Tom Holland and Zendaya offer a refreshing glimpse into the personal lives of two individuals navigating the highs and lows of fame with grace and authenticity. As they continue to captivate audiences with their talent and charm, their bond serves as a reminder of the enduring power of love and partnership in the ever-changing landscape of Hollywood.

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Unpacking the Dua Lipa Sketch: Exploring the Drake and Kendrick Lamar ‘Beef’ on SNL




During a recent episode of “Saturday Night Live,” Dua Lipa made her hosting debut and tackled the intriguing world of hip-hop rivalries. Lipa, taking on the role of Wanda Weems, a local culture critic, in a sketch on the fictional “Good Morning Greenville” show, provided a humorous yet insightful analysis of the ongoing feud between Drake and Kendrick Lamar.

Against a backdrop of photos of Drake and Kendrick Lamar connected by red yarn, Lipa dove into the latest diss tracks exchanged between the two rap giants. With her character’s quirky charm, Lipa dissected Lamar’s “Euphoria” and Drake’s “Push Ups” tracks, uncovering supposed revelations and adding a playful twist to the feud’s narrative.

The sketch served as a lighthearted nod to the recent spate of diss tracks between Drake and Lamar, reignited by Lamar’s pointed lines about Drake and J. Cole in Future and Metro Boomin’s track “Like That.” From questioning masculinity to witty references, the feud has captured the attention of hip-hop enthusiasts worldwide.

However, this feud didn’t arise out of nowhere. Drake and Lamar have a history of collaboration, including Lamar’s features on Drake’s “Buried Alive Interlude” and their joint effort on “Poetic Justice” in 2012. Yet tensions began brewing in 2013 when Lamar took shots at Drake and other rappers on Big Sean’s track “Control.”

Through Lipa’s portrayal of the eccentric culture critic, SNL offered a unique perspective on the intricacies of rap rivalries. The sketch highlighted not only the lyrical exchanges but also the cultural significance and narrative development inherent in these feuds.

As Lipa’s SNL appearance demonstrated, hip-hop rivalries serve as more than just entertainment—they reflect cultural dynamics and provoke meaningful conversations. With Maya Rudolph slated to host the next episode, SNL continues to serve as a platform for insightful cultural commentary, one sketch at a time.

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Stevie Wonder presents Beyoncé with the iHeartRadio Innovator Award




At the iHeartRadio Music Awards in Los Angeles on Monday, where Beyoncé received the esteemed Innovator Award, the celebration of everything Beyoncé continued.

The “Texas Hold ‘Em” hitmaker was given the award by legendary musician Stevie Wonder, who also gave a rundown of her incredible achievements to date, including being the “first African-American woman to headline Coachella” and having a number one hit in each of the last four decades since the 1990s.

Not to mention, on Friday, she released her eighth studio album, “Cowboy Carter,” marking not only her unofficial foray into the world of country music but also her most anticipated professional moment to date.

When Queen B emerged to claim her prize, she addressed Wonder first, sporting a black leather motorcycle jacket and her now-famous cowboy hat.

“Isn’t She Beyoncé greeted the lovely” vocalist with, “Thank you for making a wave for all of us.” “I’m honored that you recognize me with this.”

She went on to say, “Whenever someone asks me who I could listen to for the rest of my life, it’s always you,” and she thanked Wonder for “playing the harmonica on ‘Jolene.'”


Continue reading Beyoncé’s stirring speech here:

“We appreciate iHeartRadio. You’ve called me an innovator tonight, and I appreciate that.

An innovative idea begins with a dream, but realizing that dream requires execution, which may be very difficult.

Seeing what others think is impossible is what it means to be an inventor. Being an inventor generally entails receiving criticism, which will frequently put your mental toughness to the test.

Being an innovator means putting your confidence in God to hold you up and lead you. I thus hope that all record labels, radio stations, and award shows will be more receptive to the happiness and freedom that arise from appreciating art without any preconceived ideas.

Being an innovator means putting your confidence in God to hold you up and lead you.

I thus hope that all record labels, radio stations, and award shows will be more receptive to the happiness and freedom that arise from appreciating art without any preconceived ideas.

This award is intended to be a tribute to all the innovators who have committed their lives and artistic endeavors to bring about change.

I am therefore grateful for your selflessness, strength of voice, and bravery.

We honor the many people who have defied labels, including Michael Jackson, Tina Turner, Prince, Stevie Wonder, Miss Tracy Chapman, Linda Martell, and Rosetta Tharpe.

We appreciate you carrying out your dream so that we might all follow.

And a huge thank you to my Parkwood crew; you guys work so hard, and I sincerely appreciate it.

I adore you, hubby, my best friend, and my rock. My three stunning children, are still my greatest blessing and source of inspiration.

Thank you so much, and have a lovely evening.

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Tamannaah Bhatia Shines in All-Black, Embracing Confidence and Glamour




Tamannah Bhatia proves again – she is the fashion goddess.

Bollywood actresses who want to make a statement have always opted for all-black ensembles, and Tamannaah Bhatia—who is renowned for her avant-garde style—is no exception. The actress, who is active on social media, regularly offers fans style advice. She commanded attention with her striking appearance in her most recent outfit, which glittered in all-black.


Tamannaah Bhatia shared her glam look on Instagram and did everything in her power to win over her admirers’ hearts. The actress wrote, “No cape, just confidence!” alongside a slew of stunning photos that she shared on social media.


Fashion Goddess – slays in her new look

Rich satin fabric, a high neckline, a bodycon fit, statement shoulders, long sleeves, and a thigh slit with a crystal-embroidered brooch complemented her elegant black ensemble, which gave her an air of royalty.


The chic diva selected this gorgeous ensemble, which costs more than Rs 1 lakh, from the clothes brand David Koma’s shops.


She worked with celebrity fashion stylist Chandini Whabi to improve her overall look by adding a pair of crimson crystal and diamond-studded earrings as a simple touch to her ensemble. Tamannaah added thigh-high black pencil-heel boots with pointy toes to finish off her alluring appearance. Her gorgeous hair tastefully tied back into an updo, making sure her ensemble remained the main attraction.


Florian Hurel, a cosmetics artist, created a glamorous look for her. With kohl, nude eyeshadow, mascara-coated lashes, and highlighted contoured cheeks that accentuated her cheekbones, Tamannaah went for strong makeup that defined her features and expertly framed her eyes.

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The Rise of Kristi Noem: Exploring the Trumpification Phenomenon in American Politics




South Dakota Governor Kristi Noem is getting ready for her national close-up. How else to explain the contentious recent trip she took to Texas to “fix” her grin, which was captured on camera for a long time?

You know, the one where she extolled the virtues of Smile Texas, the aesthetic dentistry practice, on X, Facebook, and Instagram, claiming that it had fixed an issue she had long before sustained in an accident while riding her bike with her kids. The one that detailed her path to “a smile that I can be proud of and confident in,” as she put it.

Travelers United, a consumer advocacy group, is suing Ms. Noem for deceptive advertising since the outcome looked so much like a promotional infomercial. They allege Ms. Noem was essentially operating as a travel influencer.

aside from one particular item. There is much more to the tooth narrative than just teeth.

As the competition to be Donald J. Trump’s running mate intensifies, Ms. Noem’s new smile is a calculated move that is as much about psychology and politics as it is about looks.“It’s all about her appeal to a single audience,” Republican strategist Ron Bonjean remarked. The entire tooth incident nearly seems to have been staged for Trump to view. She is demonstrating to him her talent for front of the camera and her ability to carry the star power he desires when performing live beside him, all while adhering to the Trump universe’s expectations for women.

After all, Mr. Trump was the president who frequently referred to his employees—particularly those in the armed forces—as “central casting.” These days, he wears nearly all American flag colors. According to Richard Thompson Ford, a law professor at Stanford University and the author of “Dress Codes: How the Laws of Fashion Made History,” he enjoyed it when ladies “dress like women.” Ford added, “We know what that means to him.” Nearly all of the women in Trump’s inner circle—including his family and former press secretary Kayleigh McEnany—have profiles that reflect this.

In this sense, Ms. Noem’s dental upgrade is merely the latest in what seems to have been a years-long makeover that has turned her into, more than any other woman on Mr. Trump’s shortlist, what Cornell University professor of cinema and media studies Samantha N. Sheppard called “the perfect ornament for Trump.” Beyond her notoriety, her qualifications as a governor, and her MAGA platform, Ms. Sheppard noted that she represents a particular type of “Miss America-like white femininity,” which entails long lashes, flowing hair, and a dazzling smile. This type of femininity is also represented in Fox News anchors.


Larry Downing/Reuters


The artwork tells the story. Ms. Noem’s hairstyle during her initial bid for Congress in 2010 resembled a hybrid of “the Rachel,” the layered, straightened hairstyle made popular by Jennifer Aniston on “Friends,” and the power bob worn by Hillary Clinton and Nancy Pelosi. She chopped it off into a short style after winning reelection in 2012, which Ms. Sheppard likened to Kate Gosselin’s iconic haircut from “Jon & Kate Plus 8,” but a little more corporate.

Following Mr. Trump’s election and the growth of the MAGA movement, Ms. Noem changed her appearance. Her part went to the middle as her hair grew longer and longer, its disheveled waves kissed by the curling iron. She started to look like Donald Trump Jr.’s fiancée Kimberly Guilfoyle. Or a darker-haired version of Lara Trump, the new co-chair of the Republican National Committee and spouse of Eric Trump. From the khaki shirtdress she wore to CPAC in 2011 to the vibrant blue sheath she donned for this year’s State of the State address, even Ms. Noem’s wardrobe has altered.

The front cover image of her latest book, “No Going Back: The Truth on What’s Wrong,” is the best representation of her metamorphosis.

The Truth on What’s Wrong with Politics and How We Move America Forward,” which includes a picture of Ms. Noem sitting on her desk chair wearing a blazer and dress in front of the American flag. She has thick eyelashes, and glossed lips, and one hand appears to be playing with her wavy hair.

Mr. Bonjean remarked, “She practically looks like a member of the Trump family.” “A cousin, perhaps.”

Even though Ms. Noem’s Trumpification may just be a coincidence, she has demonstrated that she is aware of the implications and applications of costuming. This is evident in recent advertisements where she has assumed the roles of an electrician, a highway patrolman, and a dental hygienist to promote the message that “South Dakota is hiring.”

“It’s very strategic,” Mr. Ford declared. “Signaling that she’s going to be Trump’s kind of woman,” says Ms. Noem. And that she won’t challenge him at the same time.

The strategy of shaping political images finds its origins in the stylized femininity exhibited by figures like Phyllis Schlafly and Sarah Palin, where the allure of a powerful woman was softened by her adherence to traditional gender roles.

The recent dental procedure undertaken by Kristi Noem, coupled with her endorsement of the dentist responsible, adds an interesting layer to her public persona. It’s a move that seems to echo the approach of Donald Trump himself, who understands the value of leveraging power for personal gain. This suggests a shared understanding between the two.

While Governor Noem may present herself as a down-to-earth cowgirl, her actions align closely with Trump’s agenda, signaling her commitment to his vision and willingness to conform to his expectations. This was evident when she joined Trump at a rally in Ohio, where they donned matching MAGA hats. Trump’s remarks about her beauty, albeit veiled, underscored his recognition of her loyalty and alignment with his ideals.

In response, Noem could only respond with a smile, acknowledging the dynamics at play.


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Marx’s “Das Kapital” gift to Darwin reveals an “amusing insight.”



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Experts claim that although Karl Marx sent scientist Charles Darwin a signed copy of “Das Kapital,” the book was mainly ignored and only partially read, offering an “amusing insight” into the relationship between the two thinkers.

The economist and philosopher Karl Marx examined the workings of the capitalist system and its propensity for self-destruction in his book “Das Kapital.”

The book was sent to Charles Darwin more than 150 years ago, and now that it has been restored, it will be on display at the renowned biologist’s home.

In June 1873, Marx delivered the book to Darwin, writing on it, “on the part of his sincere admirer, Karl Marx.”

But in a statement released on Thursday, English Heritage, the organization in charge of looking for Darwin’s home, Down House, stated that the gift “appears not to have been very well received.”

The statement continues, “With most of its pages remaining uncut, it seems Darwin gave up any attempt to read it,” and it also mentions that Darwin took nearly three months to write Marx a brief note of gratitude.


The gift copy of “Das Kapital” with Marx’ inscription top right. Cambridge University LibraryDarwin wrote, “I wish that I was more worthy to receive it, by understanding more of the deep and important subject of political Economy. I thank you for the honor which you have done for me by sending me your great work on Capital.”

Darwin, a prolific writer, is most known for his book “On the Origin of Species,” published in 1859 and which popularized the idea of evolution as a basic scientific theory.

According to Tessa Kilgarriff, English Heritage’s curator of collections and interiors, the two men were among the greatest thinkers of the late 1800s.

“Marx was clearly a disciple of Darwin’s theories, as evidenced by his personal gift and later work; however, the uncut pages (and absence of typical pencil marks) suggest Darwin was less enthralled with Marx’s writing – or quite possibly that his German was simply not up to scratch,” she stated in the statement.

Kilgarriff continued, “Down House’s copy of Das Kapital is a fantastic piece of social history, highlighting how Darwin’s theories filtered through Victorian society and transformed popular ideas of biology and nature, as well as providing us with an entertaining glimpse into the dynamics between these two well-known intellectuals.”

Despite the fact that Darwin was known to read German, Francis Darwin, Darwin’s son, said that his father had difficulty with the language, according to English Heritage.

Francis noted, “When reading a book after him, I was often struck at seeing, from the pencil-marks made each day where he left off, how little he could read at a time.”

Darwin’s lack of interest in political economy and these language barriers, according to English Heritage, could account for the book’s widespread unread status.

Following conservation work done by Cambridge University Library, the book’s owner, visitors to Down House will be able to see the tome on exhibit for the first time in five years.

In observance of Darwin’s 215th birthday on February 12, a study team electronically assembled his remarkable library.

A 300-page catalog that includes all 7,400 titles and 13,000 volumes that Darwin originally had was made available via the Darwin Online initiative. To encourage the public to read what Darwin read, the catalog contains 9,300 links to free online versions of the library’s contents.

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To mark its 35th anniversary, Andam puts the spotlight on its former prize-winners





The Prix de l’Andam has a packed calendar for 2024. Nathalie Dufour created and oversaw the fashion competition for young designers, which is commemorating its 35th anniversary with a number of special events and social media material. Anthony Vaccarello, the creative director of Saint Laurent, is sponsoring the prize this year. He will also serve as the jury’s chair and will shortly reveal the makeup of the jury.

Apart from the twenty-two regular jury members who represent the competition’s primary sponsors, Anthony Vaccarello has selected twelve other important individuals. This is the first time a designer has been appointed chairman of the Andam jury; typically, the CEO of one of the participating fashion houses holds this position. “Winner of the Andam prize in 2011, the designer had this nice gesture in this special year, especially as the prize is strongly linked to the house since Pierre Bergé with the Fondation Pierre Bergé – Yves Saint Laurent participated in the creation of this prize in 1989, of which he was the president until 2017,” says Nathalie Dufour.

It resembles an homage to Pierre Bergé’s character. It’s a truly remarkable gesture that truly fits these thirty-five years,” she continues. Additionally, the designer will be creating the competition awards in-house with Swarovski, another one of Andam’s sponsors; typically, the winners from the previous year are given this responsibility.

A celebration of Who’s Next, an Andam partner, and Maxim’s Première Classe salon, which is commemorating its 35th anniversary, will take place on March 1st as part of the anniversary program. In June and July, Galeries-Lafayette, a different partner, will host a tour of the store featuring all of the previous prize winners that are sold there, from Alexandre Mattiussi from Ami to Marine Serre. Guillaume Houzé, the director of image and communications for the company, is also the president of Andam.

Concurrently, under the topic “What have they become?” The Association nationale pour le développement des arts de la mode (Andam) will be sharing images of its previous prize winners on social media and its Instagram account throughout the year.

From Martin Margiela to the most recent winners—including those who are already retired—we have gotten in touch with them all. All of them are still working in the creative industry. José Lévy, for instance, is a furniture designer who was the 1991 winner. The general manager of the competition observes, “We find them in number 1, 2, or 3 studios very often.”

Furthermore, the winners of the past two years will be shown by the Musée des Arts Décoratifs at the end of September, thanks to the symbolic shapes they have made for Andam and have either donated or will donate to the museum in Paris. The general director comments, “It’s interesting to show that contemporary design immediately makes history.”


Stéphane Ashpool will participate.


Not to mention, Stéphane Ashpool, who won the main award in 2015 for designing the French team’s Olympic costumes, will be included in the Andam 2024 celebration schedule. However, Nathalie Dufour is unable to provide us with further information at this time.

This year, Andam received about 350 applications. Half of the initial selection is retained by the organizers. The jury will have to select four finalists from the remaining candidates for the Grand Prix and the Special Prize, almost three for the Pierre Bergé Prize, which honors French and emerging brands and is supported in 2024 by Michael Kliger, CEO of Mytheresa, and three for the Accessories Prize, which is supported this year by Eva Chen, Vice President of Fashion.

Furthermore, the Innovation prize finalists will be chosen by an expert team and announced in May.

The endowment of €700,000 is divided among these four prizes. Though limited in number, the awards are highly valued. The winners gain cross-disciplinary support from all of our partners behind the scenes, and there’s a true springboard effect,” emphasizes Nathalie Dufour. The fashion competition’s finalists and winners will be revealed at the end of May and June 27, respectively.

“Andam has created a unique ecosystem around young designers, with some of the industry’s key players taking an interest in the younger generation and supporting them, both financially and strategically, in terms of image, digital, management and so on,” claims the founder.

“Our other sponsors support the winners of the other prizes, while the partner fashion companies support the Grand Prix winners. Everyone is genuinely committed to the project,” she states.

“Minister Jack Lang requested projects pertaining to the cultural and creative sectors when I was employed at the Ministry of Culture at the end of the 1980s. He made it easier for us to enter. At the time, there existed this transparency. That might not be feasible in the modern day. I founded this organization, and with Pierre Bergé’s help, it was able to flourish,” she says in concluding.


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Farewell of a Downtown Darling: Does It Matter?




The final performance of the six-year-old New York fashion brand/art project Puppets & Puppets took place on Monday.

Known as “downtown N.Y. gold,” as Highsnobiety put it, and having the kind of cult following that is meant to be a sign of success, its creator and designer, Carly Mark, had decided it was too difficult and costly to continue creating clothing and trying to establish a business in this city. She informed The New York Times last week that she was heading to London and uprooting her life. From there, she will continue to run her more prosperous and well-established handbag business. But no more fashion shows and runways.

Does it really matter?

In practice, very likely not. It’s not like this is a novel; fashion history is replete with the dead bodies of once-promising businesses that never quite panned out (Miguel Adrover, anyone?). Furthermore, Ms. Mark’s clothing was never very good, despite the fact that she was nominated for a CFDA award for rising designer of the year.

They frequently had strange fits, weren’t really suitable to be termed garments, or didn’t appear to be finished. (Her only real weakness is her love of Edie Sedgwick tights.) They appeared more like unfinished projects. The material could appear quite fragile. As a fine artist by training rather than a designer, Ms. Mark was effectively learning on the fly and in front of an audience. She was improving, though.

Her work this season resembled genuine clothing more than it has in the past, but occasionally just small sections of actual clothing. One large faux fur coat was revealed to be a false front; the other was a peplos dress with one side completely open except for a small tie at the waist. A sort of transportable backdrop was created by the way the hems of some draped jersey skirts and delicate tiny tops looped back up on themselves to form a veil. That, too, had potential; it was like a rusted cocktail dress with holey sweats strapped over lace skirts.

In short, the notion that you can arrive in this city with a huge concept, some self-belief, and some crazy ideas, and then see where it leads. that you can find a community, acknowledgement, and determine your own path. regardless of how disorganized.

It’s the fashion equivalent of the Gatsby promise, and it’s especially powerful in this city where newness has a different value system than tradition. particularly at this time when the major labels that formerly epitomized New York style are vanishing and there’s a tangible need for something new to come up. However, what occurs when the subsequent somethings, such as puppets, give up?

Indeed, there are yet others in the wings. Colleen Allen, a former menswear designer whose debut women’s collection was a study in surprising juxtapositions, is one of the bright new names to watch this season. (Observe a fitted riding jacket that looks just like it belongs in “Bridgerton,” complete with hook-and-eye fastenings made of fleece.) Additionally, check out Diotima, a design by Rachel Scott, a young Jamaican who somehow pulls off seeming oxymorons like sophisticated macramés and stylish crochets.

Yes, the fashion industry is a business, and profits must be realized. But the sometimes illogical trust in reinvention—of style, personality, and career—is what drives it ahead, keeps people coming back, and is at the core of its attractiveness. Everyone loses if we stop holding it to be true.


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NYC Style: Embracing the Future of Fashion




Khaite, the women’s wear label founded by Catherine Holstein in 2016, has rapidly become one of the standout success stories in American fashion. In less than a decade, Holstein has earned the prestigious title of designer of the year twice from the Council of Fashion Designers of America, in both 2022 and 2023. With a vision for a Zen brutalist store in SoHo, adjacent to luxury brands like Prada and Balenciaga, she’s poised for further expansion after securing investment from Stripes, a private equity firm known for backing notable ventures like A24 and On Running.


At her recent show held at Chelsea Piers, set within an expansive black box illuminated by a mirrored runway, Holstein showcased her unyielding ambition and creative vision, reminiscent of the iconic follow spot lighting famously employed by Tom Ford during his tenure at Gucci and YSL.


Her transition from the “cool girl” look to more capital-F fashion seems to have resulted in her becoming lost in a maze of other people’s ideas, taking bits and pieces from here and there. She seems to believe that in order to compete with well-known businesses, she must follow their lead. She is therefore stuck in a transitional space between the dominatrix leathers most associated with Saint Laurent (particularly when worn with black sunglasses and reddish lips) and the plush angst of the increasingly popular silent luxury movement.


From the present collection, it appears that the leathers were used to create long coats with shoulders that resembled battering rams and tight waist belts. Additionally, cut like boleros and worn with boxy leather skirts are jackets with more prominent, curved shoulders. In addition, there were ghost-girl white nightgown dresses, organza tops and skirts that shaped the body and legs like whipped cream squirts or boa constrictors, and other silks with a tango evening scarf print that were tucked into jeans and tied with a cummerbund. Major on top, ungainly on bottom, it was the silhouette.


Ms. Holstein stated in her show notes that she had been thinking about “heritage” and “memory” with this collection,

However, the most vivid memories were of a period when New York fashion was frequently written off as a copy of its European equivalents.

Though nostalgia is popular, is anyone truly interested in going back to that era?


Indeed, according to one school of thinking, it is precisely what consumers desire: a style that establishes “direction,” but without the extreme that is typically associated with any notion that makes a significant change. that women don’t want to put in too much effort to comprehend their clothing because they have enough going on in their lives, and that translating can be useful. Additionally, all designers borrow ideas from one another. (I can think of at least five people who have recreated the Chanel tweed look.)


Nothing prevents that from occurring. Ms. Holstein is obviously well-bred. It’s her platform. She runs a strong company. She’s got the cash. It appears like she is making an effort to reach that goal. A collection in transition or an attempt to step outside of someone else’s comfort zone could be indicated by those daring skirt-and-jacket combos. Is she able to figure out a space for herself?

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Revolutionizing the Beauty Industry: Neringa Petrulyte’s Vision for Premium Luxury




Neringa Petrulyte stands as a revolutionary force, reshaping the beauty industry with her visionary approach. As someone who represents the world’s fastest-growing luxury haircare brand, Neringa not only embodies a commitment to premium luxury but spearheads a beauty revolution that transcends mere aesthetics.


Neringa Petrulyte’s vision for premium luxury is a testament to her unyielding dedication to excellence. Working with a brand synonymous with opulence and quality, Neringa has not just entered but conquered the beauty industry. Her journey is marked by a passion for redefining beauty standards, ensuring products not only enhance external appearances but also contribute to overall well-being and self-confidence.


At the core of Neringa’s success lies the brand’s status as the fastest-growing luxury haircare globally, a result of a strategic vision prioritizing innovation, quality, and customer-centricity. Neringa’s journey is about turning dreams into reality, representing a brand that resonates with individuals seeking not just products but a luxurious and indulgent experience.


This brand’s reach extends far beyond haircare, encompassing skincare, wellness, bodycare, and makeup. This strategic diversification showcases the company’s foresight and understanding of evolving consumer needs and desires. Beyond addressing hair concerns, the brand now offers a comprehensive range designed to cater to every facet of beauty and well-being.


A cornerstone of the brand’s vision is the relentless pursuit of innovation. Neringa’s brand pioneers naturally-based anti-aging products, promoting healthy hair growth and reversing damage from the inside out. The commitment to harnessing the power of nature for beauty is evident in formulations that prioritize effectiveness and sustainability.


Neringa Petrulyte’s vision goes beyond premium products; it extends to providing an inclusive business opportunity. Recognizing the potential for individuals to become brand ambassadors, Neringa offers a platform that allows people to be part of the beauty revolution. This business model empowers individuals to be part of a movement prioritizing quality, innovation, and ethical practices.


In an era of rising conscious consumerism, the company Neringa represents stands out for its unwavering commitment to values. All products are vegan, cruelty-free, and free of harsh chemicals. This commitment reflects Neringa’s dedication to providing products aligning with the values of her discerning clientele. It’s a testament to her belief that beauty should be ethically sourced, cruelty-free, and sustainable.


Neringa Petrulyte’s vision for premium luxury isn’t merely about building a successful brand; it’s about motivating the beauty industry towards positive change. By prioritizing quality, sustainability, and inclusivity, Neringa sets a standard challenging the status quo. Her journey is a testament to the transformative power of a vision that goes beyond the ordinary, sparking a desire for positive change in every reader and a call to industry leaders to reevaluate practices, prioritize ethics, and embrace a vision that transcends immediate profits.


Neringa’s story serves as a source of inspiration, motivating individuals to embrace innovation, challenge norms, and pursue excellence. 


In a world where beauty is often confined to stereotypes, Neringa Petrulyte’s vision for premium luxury paves the way for a future where beauty knows no bounds. It’s a vision that transcends physical appearances and embraces a holistic approach to well-being. Neringa’s journey is a testament to the idea that beauty, combined with innovation, ethical practices, and a commitment to values, becomes a force for positive change.

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