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Unveiling Sustainability: A Deep Dive into Eco-Friendly Fashion Trends 2024

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Unveiling Sustainability A Deep Dive into Eco-Friendly Fashion Trends 2024

In 2024, the fashion industry is undergoing a significant transformation, placing a heightened emphasis on sustainability. As we explore the upcoming eco-friendly fashion trends, it’s evident that the landscape is evolving beyond mere buzzwords. Sustainability is no longer a trend; it’s a necessity, a requirement for the future of the fashion industry. In this article, we delve into the key eco-friendly fashion trends for 2024, addressing compliance laws, the battle between fast fashion and sustainability, hyper-digitalization, resale and takeback programs, and the evolving perspective on carbon neutrality.

Eco-Friendly Fashion Trends 2024: Compliance Takes Center Stage

One of the noteworthy developments in 2024 is the focus on compliance within the sustainable fashion sector. The lack of stringent regulations has allowed greenwashing to persist, but this is set to change with landmark laws coming into play. The EU’s Green Claims Directive is a prime example, aiming to crackdown on false messaging by requiring independent verification and scientific backing for sustainability claims. This move, scheduled for approval in the spring of 2024, will empower consumers to make informed decisions, marking a pivotal moment in the industry’s commitment to transparency and authenticity.

Another significant stride towards sustainability is the EU Strategy for Sustainable and Circular Textiles. By 2025, member countries are mandated to establish textile waste collection systems, with brands and retailers bearing the responsibility of associated costs. Moreover, eco-labeling will become mandatory by the end of 2024, indicating a concerted effort to align fashion practices with environmental goals.

Circular Fashion Industry Developments: Resale, Takeback Programs, and Beyond

While compliance is reshaping the industry, the battle between fast fashion giants and sustainable alternatives intensifies. Despite growing awareness and interest in eco-friendly products, fast fashion remains a dominant force, projected to approach a staggering USD 200 billion market value by 2027. In contrast, sustainable apparel, though gaining ground, lags behind at a projected USD 20 billion by 2030. A report by McKinsey and Business of Fashion underscores the influence of industry giants like Shein, dictating strategies that slow momentum towards sustainability.

To counteract the environmental impact of fashion, a key trend emerging in 2024 is hyper-digitalization. Generative AI is at the forefront, offering solutions to streamline routine tasks and optimize supply chains. Imagine algorithms minimizing resource-intensive processes such as pesticide use and emissions from transportation, contributing to a more sustainable industry.

Navigating Sustainability: Resale and Takeback Programs

A tangible step towards a circular fashion economy involves the implementation of resale and takeback programs. Brands like 10Days, Beaumont Organic, and For Days have successfully embraced these initiatives, extending the lifespan of garments and reducing unnecessary waste. However, it’s essential to navigate the nuances of such programs, as highlighted by a Changing Markets Foundation report. Some initiatives, like those at major brands H&M and Primark, may be more symbolic than substantive. As we move into 2024, a broader embrace of these programs signifies the industry’s commitment to sustainability and the circular economy.

Rethinking Carbon Neutrality: A Proactive Stance

In the aftermath of a turbulent 2023 for the voluntary carbon market (VCM), the concept of achieving climate neutrality has come under scrutiny. The Verra scandal exposed the shortcomings of approved carbon offset projects, prompting businesses to rethink their approach. Some forward-thinking companies are recognizing the need to move beyond carbon neutrality, acknowledging that meaningful action must transcend the limitations of offsetting.

French media company JCDecaux’s decision to stop using the ‘carbon-neutral’ claim exemplifies this shift. In response to the climate crisis, brands are compelled to adopt a more proactive stance, moving beyond neutralization towards initiatives that effect genuine change. With the EU’s planned clampdown and increased scrutiny, more brands are expected to reassess their ‘climate-neutral’ status in favor of more impactful sustainability initiatives.

Also Read: Upgrade Your Wardrobe with These Flannel Outfits Ideas

Innovative Materials and Technologies

The winds of change in the fashion industry are marked by a profound shift towards innovative materials and technologies. Eco-friendly fashion trends in 2024 showcase a surge in the adoption of sustainable fabrics like organic cotton, recycled polyester, and regenerated fibers. These materials not only reduce environmental impact but also address concerns related to the fashion industry’s resource-intensive nature. Cutting-edge technologies such as 3D printing and digital design are increasingly shaping the landscape, enabling designers to create garments with minimal waste and energy consumption. As the industry embraces these materials and technologies, “Eco-friendly fashion trends 2024” take a significant leap forward in promoting responsible and sustainable practices.

Global Collaborations and Initiatives

Collaboration on a global scale has become pivotal in propelling sustainable fashion forward. Initiatives driven by governments, non-profits, and businesses are fostering a united front in tackling environmental and social challenges. The EU’s Green Claims Directive and Strategy for Sustainable and Circular Textiles exemplify the concerted efforts towards creating standardized regulations and practices. These collaborations signal a shared commitment to transparency, addressing the lack of regulations that has allowed practices like greenwashing to persist. The global stage is now set for meaningful change, aligning with the keywords “Sustainable fashion compliance laws 2024” and “Circular fashion industry developments.”

Social Responsibility and Ethical Practices

The notion of sustainability in fashion extends beyond materials; it encompasses social responsibility and ethical practices. Brands are increasingly recognizing their role in ensuring fair wages, safe working conditions, and overall social well-being. This shift is exemplified by initiatives that focus on ethical manufacturing practices. The fashion industry is embracing a more conscientious approach, addressing concerns raised in the “Fast fashion’s grip” section. Social responsibility and ethical practices are becoming integral components of the industry’s ethos, aligning with the broader commitment to sustainability.

Educational and Awareness Campaigns

Educational initiatives and awareness campaigns are serving as catalysts in transforming consumer behavior towards sustainable fashion. In response to the increasing interest in eco-friendly products, brands are actively engaging in educational programs and awareness campaigns. These efforts are aimed at enlightening consumers about the environmental and social impact of their choices. The push towards compliance, as highlighted in “Eco-friendly fashion trends 2024: Compliance Takes Center Stage,” is reinforced by consumer awareness, making informed decisions the norm rather than the exception.

Also Read: Check Out The Bizarre Fashion Trends 2023

Emerging Sustainable Fashion Brands

As sustainability gains prominence, emerging fashion brands are stepping into the limelight with innovative and eco-conscious approaches. Brands like 10Days, Beaumont Organic, and For Days are spearheading the movement towards circular fashion economies with successful resale and takeback programs. These emerging players are not only challenging the dominance of fast fashion but are also contributing to the projected value of sustainable apparel reaching USD 20 billion by 2030. The emergence of such brands signifies a diversification within the industry, aligning with the keywords “Circular fashion industry developments” and “Resale and takeback programs.”

Conclusion: Embracing Conscientious Eco-Friendly Fashion Trends 2024

In conclusion, the sustainable fashion trends of 2024 mark a pivotal moment in the industry’s evolution towards a more conscientious future. As compliance, circular practices, hyper-digitalization, and a proactive stance on carbon neutrality take center stage, the fashion industry is not just responding to trends but shaping a future where ethics, responsibility, and eco-consciousness are fundamental pillars. As we embrace these trends, it becomes evident that the commitment to sustainability is not just a fleeting moment; it’s a journey towards lasting change.

Sahil Sachdeva is an International award-winning serial entrepreneur and founder of Level Up PR. With an unmatched reputation in the PR industry, Sahil builds elite personal brands by securing placements in top-tier press, podcasts, and TV to increase brand exposure, revenue growth, and talent retention. His charismatic and results-driven approach has made him a go-to expert for businesses looking to take their branding to the next level.

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Paris, January 2025: Willy Chavarria, Jacquemus, Valentino and Willy Chavarria Make Vibrant Debuts at Spring Couture Week and Fall Menswear

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The Fall 2025 Menswear Collections and Spring Couture will make January in Paris dazzling.Paris will once again become the epicentre of high fashion as the Fédération de la Haute Couture et de la Mode unveils its provisional calendars for the Fall 2025 Menswear and Spring 2025 Couture seasons. With a packed schedule, the week promises to bring excitement and innovation to the runway. From January 21 to 26, 68 brands will present their Fall 2025 menswear collections across 38 shows and 30 presentations. Following this, 28 couture houses will take the stage from January 27 to 30 to showcase their Spring 2025 offerings.

Key Highlights: Peter Copping’s Lanvin Debut

A highly anticipated moment of the men’s fashion week is Peter Copping’s debut as the artistic director of Lanvin. Set to close the week on January 26 at 8 p.m., his coed show marks a new chapter for the storied French house.

Cornerstones of the men’s calendar such as Louis Vuitton, Dior Homme, Junya Watanabe, and Comme des Garçons will maintain their prime spots. However, Loewe will be absent from the schedule, opting instead to present both its men’s and women’s Fall 2025 collections in March.

Fresh Faces and Returning Favorites

Several well-known designers and brands will also make their runway debuts during this week:

  • S.S. Daley: The 2022 LVMH Prize winner kicks off January 22 at 10 a.m.
  • 3. Paradis: Celebrating its 10th anniversary, the label’s show is scheduled for 1 p.m. the same day.

The day will also welcome the return of Paul Smith, absent from June’s session, and Egonlab. Meanwhile, Issey Miyake’s IM Men line will showcase its latest collection in its traditional slot on January 23. Other highlights of the day include Rick Owens at 12:30 p.m., followed by Yohji Yamamoto and Amiri closing the day at 5:30 p.m. and 8 p.m., respectively.

Willy Chavarria Makes Paris Debut

Mexican-American designer Willy Chavarria will bring his oversized and lowrider-inspired silhouettes to the Parisian runway for the first time on January 24 at 6 p.m. This marks a significant milestone for the designer, who has previously showcased his collections during market presentations.

Jacquemus Returns to the Official Schedule

After several off-calendar shows in exotic locations like Capri and Versailles, Jacquemus will make its official Paris comeback on January 26 with a coed show at 2 p.m.

Presentations to Watch

The Fall 2025 season will introduce exciting newcomers to the presentation format, including:

  • Charles Jeffrey Loverboy: London-based label known for its vibrant energy.
  • Les Fleurs Studio is a Paris-based upcycling brand by Spanish stylist Maria Bernad.
  • Post Archive Faction: A South Korean label blending avant-garde aesthetics, led by Dongjoon Lim.

Returning favourites such as Agnès b., Lagos Space Programme, and Steven Passaro will also feature prominently.

 

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Spring 2025 Couture: New Faces and Big Names

The couture week begins on January 27 with Schiaparelli at 10 a.m., followed by iconic names like Dior, Chanel, and Giorgio Armani Privé. All eyes will be on Valentino as Alessandro Michele unveils his first couture collection for the house on January 29 at 3 p.m.

Jean Paul Gaultier’s collaboration with guest designer Ludovic de Saint Sernin will debut later that day at 7 p.m. Additionally, couture newcomers Miss Sohee and Germanier will close the week on January 30 at 4:30 p.m. and 5 p.m., respectively. Alexis Mabille, however, will be sitting out this season as the brand seeks new investors

Paris Fashion Week January 2025 is poised to be a landmark event, combining the return of beloved staples, bold debuts, and fresh creative directions. Stay tuned as the City of Light once again becomes the global stage for cutting-edge fashion.

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Bottega Veneta Appoints Louise Trotter as New Creative Director: A New Era for the Luxury House

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Bottega Veneta has officially announced the appointment of British designer Louise Trotter as its new Creative Director, signalling the beginning of an exciting chapter for the luxury fashion house. Trotter, who will join the brand at the end of January 2025, takes over from Matthieu Blazy, who recently departed to pursue new opportunities with French fashion house Chanel.

Trotter’s appointment marks a significant milestone for Bottega Veneta as the brand embarks on a journey of innovation and creativity under her expert guidance. Known for her work at Carven, where she served as Creative director since 2023, Trotter has gained recognition for her contemporary aesthetic, meticulous craftsmanship, and her ability to draw inspiration from everyday life. This fresh perspective will undoubtedly infuse Bottega Veneta with a renewed sense of energy and a continued commitment to timeless elegance.

Before her tenure at Carven, Trotter honed her skills with global brands such as Lacoste, Joseph, and Gap, shaping a well-rounded understanding of the global fashion landscape. Trotter’s diverse experience has equipped her with the tools to lead Bottega Veneta into the future, with an emphasis on sophisticated design and craftsmanship.

A Vision for the Future of Bottega Veneta

As Trotter takes the helm at Bottega Veneta, the fashion world is eager to see how she will navigate the legacy of this storied brand, known for its unparalleled craftsmanship, luxurious leather goods, and commitment to timeless design. Trotter’s approach to fashion aligns closely with the brand’s core values, promising to preserve its heritage while introducing innovative concepts that resonate with modern sensibilities.

Leo Rongone, CEO of Bottega Veneta, expressed his excitement about the new appointment, stating, “I am pleased to welcome Louise as our new creative director.” Her aesthetic seamlessly combines exquisite design with sublime craft, and her commitment to cultural advocacy aligns beautifully with our brand vision. Through her sophisticated lens, Bottega Veneta will continue to celebrate its heritage while preserving modern relevance.”

Francesca Bellettini, Kering Deputy CEO in charge of Brand Development, also shared her enthusiasm: “Louise brings a wealth of experience and a fresh perspective to Bottega Veneta’s tradition of bold creativity and unparalleled excellence. She is the ideal creative talent to carry forward, alongside Leo Rongone and the team, the remarkable journey initiated with Matthieu Blazy.”

 

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A Legacy of Craftsmanship and Innovation

Trotter’s appointment arrives at a time when Bottega Veneta is riding a wave of creative momentum, thanks to the transformative contributions of her predecessor, Matthieu Blazy. During Blazy’s three-year tenure, the brand experienced a revitalization, marked by a playful take on volumes and innovative treatments of leather. While Blazy’s time at Bottega Veneta was transformative, Trotter’s leadership is poised to steer the house into a new era, combining her precise craftsmanship with a fresh cultural perspective.

Louise Trotter herself expressed her excitement about the opportunity to shape Bottega Veneta’s future, stating, “I am deeply honored to join Bottega Veneta as Creative Director. The House’s storied legacy of artistry and innovation is truly inspiring, and I am excited to contribute to its future and celebrate its timeless vision.”

As the fashion world watches closely, Trotter’s appointment promises a continued commitment to Bottega Veneta’s core values while introducing a bold new direction that honors the brand’s storied history and cultural relevance. Her vision for the brand is set to redefine luxury, making her one of the most anticipated creative forces in the fashion industry today.

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Balenciaga Unveils its Zero Shoe in a Groundbreaking Fall 2025 Collection

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Balenciaga continues to redefine the norms of footwear, making waves with its bold Fall 2025 collection. The revolutionary Balenciaga Zero Shoe highlights the brand’s commitment to pushing boundaries and challenging conventional design.

The Zero Shoe: Minimalism Redefined

Perhaps the most talked-about innovation from this collection, the Balenciaga Zero Shoe defies expectations. Made entirely from lightweight foam, this design boasts a radical single slot for the big toe, leaving the rest of the foot exposed. As part of a larger cultural shift toward minimalism, the Zero Shoe is as much a conceptual art piece as it is footwear.

Reactions and Cultural Impact

The unveiling of the Balenciaga Zero has sparked a flurry of opinions, with fans and critics alike debating its practicality. Some hail it as a daring step into the future of hyper-functional fashion, while others question its wearability. Social media is buzzing with reactions ranging from admiration to skepticism. Comments like, “Whatever this is, I want it,” highlight the intrigue surrounding the shoe, while critiques like, “Damn, my feet hurt looking at them,” underscore its controversial appeal.

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Balenciaga’s Legacy of Provocation

Under Demna’s visionary leadership, Balenciaga has consistently disrupted the fashion industry. From the infamous Towel Skirt to garbage bag-inspired totes and pre-destroyed sneakers, the brand has built a legacy on redefining what luxury fashion can be. The Zero Shoe and Reptile Sneakers further cement this reputation, ensuring Balenciaga remains at the forefront of innovative design.The Reptile Sneakers encapsulate Balenciaga’s ability to merge cutting-edge aesthetics with avant-garde design. With sleek, scale-like textures inspired by reptilian forms, these sneakers exude an edgy, futuristic charm that embodies the essence of high-fashion streetwear. Perfectly suited for daring fashion enthusiasts, the Reptile Sneakers reflect Balenciaga’s reputation for footwear that makes a statement.

As the Fall 2025 collection hits the runways, it’s clear that Balenciaga is not just selling footwear—it’s selling a vision. Whether you see the Zero Shoe as a daring leap forward or an impractical stunt, one thing is certain: Balenciaga continues to dominate the conversation in the world of fashion.

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Heidi Klum’s 23rd Annual Halloween Party: A Night of Spooktacular Transformations

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Halloween 2024 was a night of dazzling transformations and creative costumes, as Hollywood celebrities embraced the spooky spirit. From A-list stars to social media influencers, everyone was vying for the title of the most creative costume.

Celebrity Halloween Spectacle

On the red carpet and beyond, celebrities pulled out all the stops. Lizzo, ever the entertainer, addressed weight loss rumors with humor, dressing as a box of Oreos. Selena Gomez and Benny Blanco channeled a whimsical duo, transforming into Alice in Wonderland and the Mad Hatter. Jennifer Garner took a nostalgic turn, recreating an iconic scene from “13 Going on 30.”

Kylie Jenner embraced a futuristic aesthetic, drawing inspiration from Jane Fonda’s iconic role in “Barbarella.” Kendall Jenner and Hailey Bieber paid homage to the early 2000s, dressing as Paris Hilton and Nicole Richie, respectively. And the Obama sisters embraced the Wild West theme, showcasing their style and flair.

Heidi Klum’s Epic E.T. Transformation


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Heidi Klum once again outdid herself at her 23rd Annual Halloween Party in New York City. This year, she transformed into E.T. from the beloved film, complete with intricate prosthetics and makeup. The costume was a labor of love, taking months of planning and preparation. Klum’s annual Halloween party is a highly anticipated event, attracting celebrities and fans alike.

Halloween 2024 was a testament to the enduring power of creativity and imagination. From red carpet events to social media, celebrities embraced the holiday with enthusiasm, providing fans with unforgettable moments of entertainment.

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Fashion in Flight: Fashion Takes the Runway at the Museum of Flight on Saturday, November 2nd

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Fashion meets aviation in a spectacular way at the Fashion in Flight event, set to unfold on Saturday, November 2nd. Hosted by Fashion District Northwest, this unique runway show takes place at Seattle’s renowned Museum of Flight, merging the latest fashion trends with a breathtaking backdrop of historical aircraft. Attendees are in for an experience that transcends the typical red carpet event, blending style, history, and elegance into one unforgettable evening.

A One-of-a-Kind Fashion Experience

What makes Fashion in Flight truly special is the venue. Imagine fashion collections gliding down the runway beneath a canopy of classic planes, including the iconic Blackbird. The Museum of Flight provides the perfect atmosphere to showcase fashion into flight, creating a blend of style and aviation that you won’t find anywhere else. The runway is set up around aircraft displays, making it an ideal setting for photo ops and red carpet photos.

The event also features an exclusive afterparty, giving fashion enthusiasts a chance to mingle, share insights on the latest fashion trends, and get closer to the designers behind the runway magic. With Saturday, November 2nd just around the corner, this is the fashion event of the season that you don’t want to miss.

Designers Showcase Style and Era-Inspired Uniforms

One of the highlights of Fashion in Flight is the nod to aviation history through uniform designs influenced by era. Designers are incorporating elements from classic airline uniforms, emphasizing both style and functionality. It’s a unique opportunity to see how historical aviation style has influenced contemporary fashion trends, bringing back elements of sleek, tailored designs that once defined the golden age of air travel.

Sandra, one of the featured designers, is bringing custom-dyed pieces that reflect the spirit of the Pacific Northwest. Her designs echo a blend of functionality and style, perfect for those who appreciate fashion with a personal touch. Other designers will showcase everything from workwear to vacation wear, providing a wide range of looks that embody modern fashion trends while paying homage to aviation’s rich heritage.

Fashion in Flight on the Runway on Saturday, November 2nd: Get Your Tickets Now!

If you’re a fashion lover, aviation enthusiast, or simply looking for an extraordinary experience, Fashion in Flight is a must-attend event. Fashion in Flight on the runway on Saturday, November 2nd is your chance to see top designers in action and enjoy a stylish evening at the Museum of Flight. Plus, with the event’s afterparty, you’ll have the opportunity to connect with other fashion aficionados in a setting like no other.

Tickets are available at fashioninflight.org, so don’t wait! Secure your spot for this unique fusion of fashion and aviation history before it’s too late.

A Night Where Fashion Takes Flight

Fashion in Flight is more than a runway show—it’s a celebration of fashion and aviation that pushes the boundaries of creativity. From uniform designs influenced by era to contemporary fashion trends, the show offers a rare chance to see style take flight against the stunning backdrop of the Museum of Flight.

With Saturday, November 2nd just around the corner, now is the perfect time to plan your visit. Get ready for an evening filled with red carpet photos, spectacular runway presentations, and a vibrant afterparty. Join us as fashion truly takes flight—under the wings of history.

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Mother Takes a Stand Against Miss America and Miss World Pageant Rules Banning Moms

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In a bold move to challenge long-standing norms, Danielle Hazel, a New York woman, has taken on the Miss America and Miss World pageants over their controversial rules that disqualify mothers from participating. Hazel, who had always dreamed of competing in these prestigious pageants, was disheartened to find that her eligibility was stripped away simply because she had a child at the age of 19. Speaking at the Women’s Rights Pioneers Monument in Central Park, Hazel shared her frustration and highlighted her young son’s reaction to the situation.

Hazel recounted that when she explained the pageant rules to her six-year-old son, Zion, his response was immediate and straightforward. “He said that these rules are stupid,” Hazel noted, emphasising her son’s instinctive sense of fairness. This poignant moment underscores not only Hazel’s personal disappointment but also a broader critique of the rules that exclude mothers based on outdated stereotypes.

Her legal advocate, Gloria Allred, has filed a complaint with the city’s Commission on Human Rights, seeking to overturn these discriminatory rules. Allred’s complaint argues that the exclusion of mothers from these pageants represents a significant business and cultural injustice. According to Allred, the rules are grounded in antiquated stereotypes that falsely assume women cannot embody both the qualities of a mother and the attributes celebrated in beauty pageants—such as beauty, poise, talent, and philanthropy.

Allred, a renowned civil rights attorney, has a track record of challenging similar discriminatory practices. Notably, she previously succeeded in overturning a similar rule in California that barred mothers from competing in the Miss California pageant, which is affiliated with Miss Universe and Miss USA. This victory led to the elimination of a 70-year-old rule that was imposed globally across affiliated pageants. Allred argues that parenthood should not be a barrier to participating in such opportunities and that societal stigmas against parents must be dismantled.

The Miss America and Miss World organisations have yet to respond to enquiries about Hazel’s case, and the Commission on Human Rights has declined to comment on ongoing investigations. However, the debate over these rules has gained additional momentum with the involvement of Veronika Didusenko, Miss Ukraine 2018. Didusenko’s title was revoked by Miss World upon discovering she had a child, leading her to become a prominent advocate for ending bans on mothers in beauty pageants. Despite losing her legal challenge in Ukraine, Didusenko is now pursuing relief through the European Court of Human Rights, demonstrating the international dimension of this issue.

The collective efforts of Hazel, Allred, and Didusenko highlight a growing movement against exclusionary practices in beauty pageants. They argue that being a parent should not disqualify individuals from pursuing their dreams or participating in public opportunities. This case not only seeks to challenge and change pageant rules but also aims to foster a more inclusive and

equitable society where personal choices and family status do not dictate professional opportunities.

As the debate unfolds, the broader implications for beauty pageants and similar institutions will be closely watched, potentially setting a precedent for how such organisations address issues of discrimination and inclusivity in the future.

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Taylor Swift Dons Edgy Tartan at VMAs, Breaking Away from Her Signature Style

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At the MTV Video Music Awards on Wednesday, Taylor Swift stood out by embracing ’90s fashion with a bold twist, donning a chic taffeta bustier and skirt by Dior. Her outfit featured a striking yellow tartan, a nod to one of the decade’s most memorable styles: the preppy Dolce & Gabbana blazer and pleated skirt famously worn by Cher Horowitz, the character portrayed by Alicia Silverstone in the 1995 film “Clueless.” This sartorial reference to the iconic film reflects a broader trend, as Dior has previously paid homage to the classic look. In 2022, Natalie Portman sported a similar ensemble for a Halloween event, and Blackpink’s Jisoo showcased a version during the Dior Fall-Winter 2022 show in Paris.

However, Swift’s interpretation of the tartan trend took on a distinctly edgy flair. Her outfit, straight from Dior’s 2025 Cruise collection, was marked by punk-inspired accents such as black buckles, a collar, and a zipped fitted front. The collection, which drew inspiration from Scottish heritage and Mary, Queen of Scots, featured gothic plaid designs, setting a dramatic tone that contrasted with the traditional preppy aesthetic. Swift’s ensemble was completed with velvet shorts, thigh-high boots, and gloves, embodying a more rebellious spirit compared to the classic preppy look of the ’90s.

This VMAs appearance represented a significant departure from Swift’s usual red carpet style. Known for her penchant for sparkling crystals, diamonds, sequins, and classic glamorous gowns, Swift’s choice to embrace a more edgy, punk-inspired look was unexpected. Her dramatic black smoky eye makeup replaced her usual signature red lipstick, further emphasizing the shift in her style for this event.

Swift’s fashion statement at the VMAs was complemented by her success at the ceremony, where she won seven “Moon Person” trophies, including the prestigious Video of the Year award for her collaboration with Post Malone on the song “Fortnight.” The pair also received the Best Collaboration award. During her acceptance speech for Best Collaboration, Swift took a moment to reflect on the September 11 attacks, honoring the memory of those who lost their lives and acknowledging the tragedy’s lasting impact.

Swift’s VMAs appearance was particularly notable given that it followed her endorsement of Kamala Harris for the US presidency, a political move that garnered widespread media attention. Her choice of attire and her public endorsements underscore her evolving role as a cultural and political influencer, further cementing her position as a dynamic and multifaceted figure in the entertainment industry.

 

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Angelina Jolie Moved to Tears by Standing Ovation for ‘Maria’ at Venice Film Festival

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At the Venice Film Festival premiere of her upcoming film “Maria,” the Oscar-winner was met with a roaring and reportedly lengthy ovation following the screening, leaving her visibly emotional. Jolie, who stars as Maria Callas, was seen wiping tears from her face as she was escorted down a staircase amid the thunderous applause, as shown in video footage. The film’s director, Pablo Larraín, and cast members Alba Rohrwacher and Pierfrancesco Favino were also present in the theater on Thursday.

“Maria” is a biopic that portrays Jolie as Maria Callas, one of the world’s greatest opera singers. Set in 1970s Paris, the film delves into Callas’ tragic and tumultuous life, focusing on her final days. The movie has already generated significant Oscars buzz following its Venice premiere.

Larraín, known for directing “Jackie” in 2016 with Natalie Portman as Jacqueline Kennedy Onassis and “Spencer” in 2021 with Kristen Stewart as Princess Diana—both of whom received Academy Award nominations—brings his directorial prowess to this new project.

At a press conference earlier on Thursday, Jolie spoke about her connection to Callas, noting that she could relate to the opera singer in surprising ways. She mentioned sharing Callas’ vulnerability, particularly the aspect of her character that was extremely soft and emotionally open, despite the world’s harshness.

On Wednesday, Netflix announced that “Maria” will be available to stream on their platform at a later date.

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Naomi Osaka’s Bold US Open Entrance Reclaims Girl Power with Subversive Style

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For her highly anticipated return to the US Open, Naomi Osaka is bringing a touch of magic to the court with her new looks, which are anything but conventional. The 26-year-old tennis star’s outfits might come as a surprise to fans expecting the usual streamlined tennis wear.

Instead of a traditional look, Osaka’s walk-on skirt features a voluminous tulle petticoat. Pre-tournament images showed her in a high-shine black bomber jacket with an oversized white bow, complemented by a lighter lime version worn during her first-round match against Jeļena Ostapenko. After removing the jacket to win the match, Osaka’s vibrant green tiered skirt was still adorned with bows—one at the back and two on her sneaker heels.

In a Nike press statement, Osaka shared that her inspiration for the look came from the concept of being a “magical girl” on the court. She described it as a moment of transformation and fun, hoping that her outfit would help others connect with that feeling. Designed by Yoon Ahn for Nike, the frilly, coquettish attire serves as a form of subversive armor for the Japanese star.

Osaka has faced significant challenges since withdrawing from the French Open and Wimbledon in 2021 and exiting the US Open in Round 3. Taking extended breaks for her mental health and to become a mother, she has been candid about her struggles, especially after losing in the Cincinnati Open qualifiers earlier this month. In an Instagram post, she spoke about her difficulties adjusting to her post-baby body and her feeling of being disconnected from her former self.

Despite these challenges, Osaka views the adjustment as a process and remains committed to her comeback. This is her first US Open appearance since 2022.

Ahn revealed that the mood board for Osaka’s outfits was inspired by the “Lolita goth” community—a lacey, anime-inspired style from 1990s Japan that still influences young fashion enthusiasts globally. This style embraces elements like pinks, frills, and bows, celebrating youthful femininity.

In today’s fashion landscape, symbols of girlhood are being celebrated rather than diminished. From the ribbon-laced hiking sneakers in the Sandy Liang x Salomon collaboration to the high-fashion bows of Simone Rocha, Prada, and Chanel, overtly feminine details are now worn with pride.

Osaka herself noted that while she doesn’t usually associate her on-court persona with girlishness, she is drawn to beautiful and cute things. “I think there’s something quite cool in making that an emphasis, especially here in New York,” she said. “In New York, the tennis court is more like a stage.”

Similarly, tulle has recently been embraced in new ways, as seen in Ella Emhoff’s baby blue tulle dress at the Democratic National Convention. Emhoff’s look, alongside Harris’ goddaughter and niece, signifies a modern take on power dressing—one that defies traditional expectations. Osaka’s embrace of tulle reflects this same bold approach.

“We live in a girls’ world, and I wanted to embody that in Naomi’s on-court look,” Ahn stated. Her new Nike Women’s collection, launching soon, extends this idea, encouraging women to express their character and personal style through fashion.

 

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Look of the Week: Ashley Graham Revives DIY Fashion with Chic Shirt Skirt

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Ashley Graham turned heads in New York City with a daring outfit that blended a men’s shirt with a women’s skirt. The model and body activist was seen in a pinstriped, asymmetrical ensemble that looked like an Oxford shirt wrapped around her waist backward, with sleeves flowing as she moved.

 

This striking look is from British streetwear brand Charles Jeffrey Loverboy’s summer runway collection. The line features a provocative mix of office wear and loungewear, including shirt-skirts and scalloped boxer shorts. The collection, showcased in London, played with classic textiles in a post-punk style, featuring models with deliberately disheveled hair and dramatic makeup.

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Ashley Graham’s straightforward styling of the shirt-dress highlights the current DIY fashion trend sweeping social media, where repurposed menswear is making a comeback. TikTok users have shared creative tutorials on transforming oversized button-downs into puffball skirts—a trend that mirrors Sienna Miller’s Schiaparelli look from last fall’s Vogue World event, which garnered over a million views. Another popular idea involves buttoning two shirts together and cinching them with a belt to create a quirky maxi skirt.

 

Even top menswear designer Thom Browne has embraced this innovative approach. For his 2022 couture show, Browne turned structured wool coats into calf-length skirts, creating a dramatic hourglass silhouette. In his Fall-Winter 2023 collection, Browne continued to experiment by deconstructing businesswear, combining office shirts and blazers into voluminous skirts, mixing stripe patterns, and finishing the look with a real tie.

 

Ashley Graham isn’t alone in championing the DIY fashion trend. Dua Lipa made waves at Glastonbury with a custom Acne Studios ensemble that blurred the lines between luxury and homemade. Her embellished tank top was creatively folded into a bra for an extreme crop, while her skirt was crafted from a repurposed oversized T-shirt, complete with a visible crew neckline.

Julia Fox also embraces upcycling in her bold fashion choices, from tops made of neckties to a striking low-rise maxi skirt fashioned from 11 pairs of men’s boxer shorts last weekend. This form of scrappy recycling has long been a playground for emerging designers and fashion enthusiasts. In today’s costly economic climate, the return of DIY fashion offers a more accessible and inclusive alternative to high-end luxury trends.

For those inspired by Graham’s innovative shirt-skirt, the DIY aesthetic is not only trendy but also achievable, making it a unique opportunity for fashion lovers to recreate the look at home.

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