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Testimony from ragged FDA deputy commissioner on child contrivance disaster

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Testimony from ragged FDA deputy commissioner on child contrivance disaster

— OPINION —

Editor’s show: Here’s the March 28 written assertion of Frank Yiannas, M.P.H.Prior FDA Deputy Commissioner, Meals Policy & Response (Nov 2018 – Feb 2023) for the Subcommitte On Health Care And Monetary Services U.S. House Of Representatives FDA Oversight Piece I: The Tiny one Formula Scarcity March 28, 2023

Introduction 

Chair McClain, Ranking Member Porter, and members of the Subcommittee, thanks for intelligent me right here on the present time to testify sooner than you and, extra importantly, for your hobby in greater plan what came about, so we can terminate an child contrivance disaster of this nature from ever occurring again. 

Our bosses, the American of us, and namely the most susceptible of patrons – infants – deserve that from us, so I thanks for scheduling and conducting this hearing. 

Background 

In gradual February of 2022, already amid out of the ordinary provide chain challenges brought upon by the pandemic, our nation’s fogeys and caregivers learned of a extremely substantial recall affecting relied on family producers of powdered child contrivance (PIF) products, corresponding to Similac, Alimentum, and EleCare manufactured in a facility positioned in Sturgis, Michigan. The company that produced these products, Abbott Diet (AN), voluntarily recalled these products after learning of extra than one circumstances of kid ailments prompted by a uncommon and in total fatal microorganism, known as Cronobacrer sakazakii, which is in total associated with PIF. Numerous confirmed circumstances of in uncomfortable health infants indicated that every and every person had consumed PIF produced in AN’s Sturgis facility. The ailments, along with prerequisites detected at that facility all the contrivance through a FDA inspection, corresponding to insanitary prerequisites, an environment heinous with extra than one traces of Cronobacter sakazakii, and severe equipment in disrepair, led AN to invent a voluntary recall on February 17, 2022. All in all, there had been four child ailments of Cronobacter sakazakki linked this incident and, tragically, 2 of them resulted in death. 

My Trigger of Being Here This present day 

It has been over a year since this incident started. There has already been a Congressional oversight hearing held by a House Subcommittee on Oversight and Investigations in Would possibly possibly possibly additionally of 2022. The FDA issued its procure model of what transpired in a document in September of 2022 titled, FDA Overview of Tiny one Formula Response. And there used to be huge media protection of the incident. 

But, no topic these actions, an glorious and transparent plan of what took blueprint and the contributing elements that allowed it to occur – relish remained elusive. It’s most severe that we be taught from this trip and relish shut collective movement as a nation to terminate something like this from ever occurring again. 

Customers deserve greater. And there would possibly possibly be extra that the trade and regulators can and MUST attain. 

As a result of this fact, I arrive to you on the present time with out regard to partisan politics, nonetheless as a legit who has devoted my life’s work to keeping patrons, each and every within the general public and non-public sectors. The organism that prompted these tragic ailments, Cronobacter, would no longer peek political parties, so as we watch solutions, neither have to mild we. 

I also arrive sooner than you on the present time with a balcony level see of what came about. Whereas being made attentive to the incident grand too gradual, on February 10, 2022, a full 4 months for the reason that important of a chain of ailments and a whistle blower document had been got by the agency, once I turned conscious, me and my crew jumped into movement and started coordinating day after day meetings with executives of the numerous, decentralized places of work and centers on the FDA eager with this subject. I also led the FDA’s Incident Management Personnel (IMG) for the baby contrivance response, subsequent to the recall taking blueprint. 

What Follows 

For the relaxation of this testimony, my intent is to place out the severe parts or elements that allowed this disaster to occur. My intent is to achieve that in a fact-finding – reasonably than a fault-finding – manner. And I hope to blueprint a heavy emphasis in my testimony on the inspiration reason and contributing elements that allowed it to occur, in hopes that this would possibly possibly allow us to focal level on preventative solutions. 

Why? Because, a year later, it is my see that the yelp of the baby contrivance trade on the present time is no longer grand diversified than it used to be then. The public health surveillance gadget for this pathogen remains insufficient, the critical safeguards relish no longer been evolved or bolstered at an ample tempo to terminate a re-occurrence or future ailments, and the baby contrivance provide chain continues to lack resiliency. In other phrases, the nation remains one outbreak, tornado, flood, or cyber-attack faraway from finding itself in a identical blueprint to that of February 17, 2022. 

That blueprint is a repeat subject where fogeys hear of infants turning into severely in uncomfortable health resulting from Cronobacter sakazakii, finding cabinets at their native grocery retailer empty for his or her desired child contrivance products, and having to dismay in regards to the safety of what they are feeding their infants. 

Below, I would possibly possibly perhaps love to exhaust the next couple of minutes strolling you through my recollection of events, which I hope will paint a checklist of why I’m centered on these key areas. 

Inadequate Public Health Surveillance for Sicknesses prompted by Cronobacter sakazakii 

In 2011, Congress handed the Meals Security Modernization Act, identified as FSMA. Their mandate to the trade and FDA then is mild factual on the present time. It’s no longer ample to acknowledge to ailments, outbreaks, or recollects of food after they occur. We must attain extra to terminate them from occurring within the predominant blueprint. 

Great of what all people is conscious of about foodborne ailments, their frequency, severity, the meals that encourage as important autos for transmission, besides to new routes of contamination, is a outcomes of progress made doable by foodborne disease surveillance efforts. Foundational to enhancements to the food safety gadget is a latest foodborne disease surveillance program. As said by Dr Scharff and Dr Hedberg within the e book Meals Security Economics, published by Springer Scientific, “a foodborne illness surveillance gadget is designed to amass, analyze, and disseminate info about foodborne ailments. As a result, they aid solve severe info issues faced by patrons, firms, and govt companies. By offering greater info to the market, these surveillance systems beget incentives (accountability) that ends in safer meals and greater person consciousness.” 

In this instance, the foodborne disease surveillance gadget for Cronobacter sakazakii failed us and it MUST be improved. 

No longer like other foodborne ailments, Cronobacter sakazakii infections are NOT a nationally notifiable situation and is no longer reportable in most states. In maintaining with the Facilities for Disease Management and Prevention (CDC), Minnesota and Michigan are the most convenient states that require reporting and the CDC experiences that they usually get experiences of handiest 2 to 4 Cronobacter infections in infants per year. That manner that there are doubtlessly circumstances of severe child ailments and deaths, despite the indisputable fact that presumably uncommon, occurring within the US resulting from Cronobacter and that these circumstances remain nameless, unreported, and invisible to most of the nation. 

A leer by the CDC in 2014, published within the Journal of Rising Infectious Ailments, titled Incidence of Cronobacter spp. Infections, United States, 2003–2009, estimated that the incidence of Cronobacter sakazakii among infants (zero to three hundred and sixty five days of age) used to be 0.49 per 100,000 population. 

As illustration, for the incidence of one other pathogen that is of low frequency nonetheless excessive severity, Listeria monocytogenes, the CDC estimates that there are 0.31 laboratory-diagnosed, domestically acquired infections per 100,000 population. This incidence rate is decrease than that of Cronobacter among infants, the most susceptible of patrons, but Listeria is a reportable disease, nonetheless Cronobacter is no longer. It’s handiest through reporting, and utilization of instruments corresponding to entire genome sequencing (WGS) of the isolates of Listeria monocytogenes detected that now we relish evolved what all people is conscious of about Listeriosis. Thanks to that, on the present time, we now know that most of the circumstances of Listeriosis that had been once assumed to be isolated or sporadic, have to no longer isolated at all. Increasingly, these circumstances are linked to a new food vehicle, allowing implicated meals to be taken off the market quicker, fighting extra ailments, and outbreaks from getting increased. This, in flip, is bettering our capability to beget methods to aid future prevention. 

Lastly, in regard to establishing Cronobacter sakazakii a nationally notifiable situation, you relish doubtlessly heard that right here’s no longer something the CDC, nor FDA can attain on their very procure. There is a task through a body known as the Council of Train and Territorial Epidemiologists (CSTE) that meets each and every year to deliberate and vote on blueprint statements and adjustments to national policy on notifiable prerequisites. Here’s a cosmopolitan task that is difficult to show to concerned fogeys, person groups, or public health advocates that wanted a alternate in notification policy to occur instantly after this subject used to be identified. The CSTE is scheduled to fulfill in June of this year and I’m grateful that the FDA has been working to receive this subject on the agenda. We MUST alternate this and beget Cronobacter a nationally notifiable situation appropriate like Salmonella, E. coli O157, and Listeria. 

Early Signal Detection and the Need for Hasty Response 

As beforehand reported, the FDA started receiving a chain of experiences or complaints of infants who had been confirmed to had been infected with Cronobacter sakazakii, all who had also consumed child contrivance products comprised of a single manufacturing plant positioned in Sturgis, Michigan. 

As well to, on October 26, 2022, the agency got a Whistle Blower criticism, submitted to numerous FDA personnel through numerous manner (hard copies through Fed X, besides to electronic copies submitted through electronic mail). 

In summary: 

  • The important document of an child in uncomfortable health with C. sakazakii (which resulted in death) used to be reported to the FDA on Sept 20, 2021
  • On October 26, the Agency got a Whistle Blower criticism alleging egregious prerequisites and practices on the Sturgis facility.
  • The second document of an child in uncomfortable health with C. sakazakii used to be reported to FDA on Dec 1, 2022
  • The third document of an child in uncomfortable health with C. sakazakii used to be reported to FDA on January 11,
    2022, and
  • The fourth document of an child in uncomfortable health with C. sakazakii (which resulted in death) used to be reported to the FDA on Feb 18, 2022.
    It wishes to be eminent that whereas the FDA conducted an inspection of AN’s facility positioned in Sturgis on September 20, with the inspection lasting until September 24 of 2021, the inspectors on living had been unaware of the criticism the agency had got of an child illness resulting from Cronobacter on the identical date, September 20, the day the inspection started. It would had been helpful for investigators to relish had that info readily obtainable, as it would relish doubtlessly resulted in a unparalleled or extra in-depth direction of investigation.
    Whereas FDA did habits notifications to the company of the illness experiences as they got right here in and did slowly relish shut steps to apply-up on the Whistle Blower criticism, it wasn’t until January 31, 2022 (four months later) that the FDA started an reliable inspection of the AN’s Sturgis facility and it wasn’t until February 10, 2022 that I individually turned attentive to the sequence complaints, the whistle blower document, and the findings from FDA’s January inspection that resulted in extra than one environmental swabs being chanced on definite for Cronobacter sakazakii within the capability.
    Some relish puzzled if quicker movement by the agency on a few of the earlier indicators will relish performed with out or lessened the magnitude of the disaster. Whereas there would possibly possibly be incompatibility inside of FDA on this level, I mediate most professionals experienced in disaster administration would state the answer is yes. The literature is stuffed with examples of organizations that either did no longer fragment collectively early indicators or did no longer designate early warnings that at last allowed a disaster to grow worse, 

reasonably than being contained. I mediate that the literature of the long flee will even attain that this incident is a tragic example of how FDA’s siloed organizational structure and culture impeded snappy severe scenario identification, dialog, and response. 

Taking Whistleblower Complaints Seriously 

In the Congressional hearing last spring, there used to be heaps of dialogue in regards to the whistleblower letters addressed to Drs. Woodcock, Mayne, and McMeekin being misplaced within the numerous FDA mailrooms for months. Nonetheless what also concerns me a glorious deal is the actual fact that the 30-plus net page criticism used to be also despatched by electronic mail to workers within the Train of job of Regulatory Affairs and CFSAN, nonetheless the worries had been no longer handled with the becoming sense of urgency. Given the worries expressed and the vulnerability of infants, this would possibly possibly mild had been elevated to leadership instantly. As Deputy Commissioner for Meals Policy and Response, I used to be no longer despatched the October 26, 2022 whistle blower criticism, and I did no longer receive an alternate to search out the criticism until I used to be made attentive to the incident in February 2022. 

I would possibly possibly perhaps argue that FDA’s structure and culture exacerbated these delays. With siloed groups within the FDA’s decentralized Meals Program, it is very unlikely for leaders, even leaders like me that had titles that will additionally level to in every other case, to relish sure line of watch on what used to be occurring or to living processes in blueprint to help procure these severe public health concerns. The most up-to-date structure ends in new dialog breakdowns, and ends within the aptitude for food safety concerns to tumble through the cracks altogether. 

At last, the informant used to be interviewed by FDA personnel on December 22, approximately 2 months after the letter used to be got. Whereas the subject over why it took so long to interview the informant is valid, besides to who had been the folks that got the letters, there would possibly possibly be one critical conclusion that used to be no longer talked about within the timeline and that did no longer arrive up all the contrivance through the preliminary hearing last spring. Upon completion of the interview with the confidential informant along with their attorney most up-to-date, the FDA investigators concluded that the criticism used to be “too vague” and did no longer warrant apply-up. Having be taught the letter myself and the very yelp allegations of falsification of records, attempting to deceive federal relators, and further, it’s hard for me to agree with of the investigators’ decision and, this too, will relish played a role in delaying a greater sense of urgency by agency personnel conscious on the time of the topic. 

All all over again, FDA’s future structure wishes to be one wherein the chief of the Meals Program can relish sure line-of-watch on issues corresponding to those and to relish shut steps to verify the culture at FDA is one wherein investigators peek the want to relish shut snappy movement to apply-up on allegations like these. To beget this, FDA will want to empower a food safety chief with accountability for no longer appropriate the Meals Center, nonetheless also the subject inspectional resources within the Train of job of Regulatory Affairs. 

The Weight of the Evidence In opposition to Abbott 

The inspection of the Abbott Sturgis facility initiated in January 2022 resulted in a chain of findings that led to gigantic subject for me and my colleagues and resulted within the substantial recall. 

Abbott Diet and some others relish immediate that their products had been no longer the source of ailments, for the reason that genetic traces of Cronobacter sakazakii had been never chanced on in product, nor within the Sturgis facility. This info is misleading. 

Thus, I would possibly possibly perhaps love to most up-to-date a chain of details, regarding the burden-of-the-proof of the scenario at Sturgis that I used to be brooding about as we made the resolution to place a question to movement by Abbott. 

1. Elevated Experiences of Cronobacter infections over a Brief Duration Time – the FDA got 4 experiences of confirmed C. sakazakii infections in infants over a brief timeframe, which is weird, on condition that it is NOT a reportable illness in most of the U.S. All all over again, the CDC experiences they relish traditionally got 2 to 4 circumstances reported per year. 

2. Traceback – all 4 infants that had been infected had ingested PIF products manufactured at a single yelp (AN’s Sturgis facility), which is critical. Whereas AN in fact had a substantial market fragment, it used to be handiest one amongst 21 contrivance vegetation servicing the US market for the time being. 

3. Microbiology – FDA investigators readily chanced on extra than one environmental samples definite for C. sakazakii within the Sturgis plant in only a two-day duration. 

4. Genetic Fluctuate – 5 (5) diversified traces of C. sakazakii had been detected the utilization of WGS of isolates in chanced on the atmosphere on the Sturgis facility, indicating contamination with extra than one traces would possibly possibly occur. 

5. Lack of Environmental Management – FDA’s subject topic experts, successfully versed in child contrivance manufacturing, described environmental prerequisites on the Sturgis facility as “out-of-administration” and a doable source of recontamination. 

6. Frail Spray Dryer with Noteworthy Cracks – FDA investigators observed two sprayer dryers, one bought within the 1960s, with substantial, unrepaired cracks, doubtlessly serving as harborage parts and sources of recontamination. This identical subject has been documented within the literature to relish prompted a PIF outbreak. 

7. Identified Product Contamination – FDA investigators learned that AN beforehand destroyed 2 batches of PIF heinous with Cronobacter produced at Sturgis, even supposing it is successfully documented within the literature that low ranges of sporadic contamination is unlikely to be detected by PIF sampling plans. As a result of this fact, it is extra possible than no longer that other batches of PIF produced in this plant had been possible to had been heinous with a selection C. sakazakii traces, which performed with out cease-product attempting out, and had been released into commerce. 

8. Lax Standards – events had been recorded corresponding to 

  • contract workers transferring from the roof to a manufacturing line in dirty boots, highlighting but extra avenues of doable contamination within the plant. 
  • numerous water events had been documented including water leaks, moisture, and condensation in dry powdered child contrivance manufacturing areas. 
  • spray dryer inspections in August 2021 showed six cases of cracks and pits within the predominant chamber recorded for spray dryer #3 and six cases of cracks, pits, and damage in dryer #4 

9. PIF as a Car of C. sakazakii – contamination of PIF with C. sakazakii is successfully documented and has been the reason within the aid of puny outbreaks and sporadic infections, each and every so continuously with severe sequelae or death. 

10. Low Significance of Lack of WGS Match – resulting from C. sakazakii infections have to no longer reportable in most states, it makes it extra complex to title & link infections that will additionally appear as sporadic in nature (i.e. Listeria). In this incident, four C. sakazakii infections had been passively reported to FDA. Isolates had been readily obtainable for handiest two infants for WGS characterization. Having handiest two of four medical circumstances characterized by WGS, and a scarce library of previous sequences, made it extra complex to evaluate exiguous child infections with the multitude of traces (5) recovered from the agency, besides to previous documented human circumstances. 

In accordance with the parts summarized above, Abbott’s Sturgis facility lacked ample controls to terminate the contamination of powdered child contrivance with C. sakazakii. There is also proof that sporadic contamination of done product in fact did occur, and it is possible that other hundreds PIF produced in this plant had been heinous with extra than one C. sakazakii traces over time, which performed with out cease-product attempting out, had been released into commerce, and consumed by infants. 

Lastly, and in summary, the elements offered above supported a conclusion that PIF made at Abbott’s Sturgis plant used to be produced below insanitary prerequisites and a doable source of ongoing, sporadic contamination of PIF with extra than one traces C. sakazakii over time, notwithstanding a lack of a match by WGS between the plant’s atmosphere and/or done product and two medical isolates. 

Need for Strengthening Preventive Controls all the contrivance through the Tiny one Formula Alternate (Unusual Facilities, Sanitary Affect, Ambiance Monitoring, & Enhanced Verification) 

A key lesson learned for me is that we want to exchange child contrivance policies to aid prevention. Whereas the prerequisites on the Sturgis plant had been egregious, the Sturgis plant is no longer the most convenient plant that has experienced issues with Cronobacter. As that you can possibly additionally relish considered within the records, there had been extra than one recollects currently associated with the aptitude for Cronobacter at other facilities. Now we want to encompass the lessons learned from recent events and replace FDA’s child contrivance rule. One key example is our most up-to-date attempting out rules. The utilization of the most up-to-date attempting out requirements, the possibilities of detecting Cronobacter are grand smaller than they wishes to be. 

These requirements must be up to the moment so as that firms relish a greater likelihood of detecting contamination events. 

We also want to work extra with trade to beget obvious manufacturing facilities are yelp of the artwork. In 2023, we have to mild no longer be producing food for infants the utilization of equipment that is exhibiting its age and rising the chance of doable issues. About a of the equipment mild being outdated in a few of the largest manufacturing facilities on the present time used to be installed sooner than I used to be born. Reduction then, we knew far decrease than we attain now. 

Gratifying Our Public Health Mission – Protecting Infants 

From the time I first learned of the incident, on February 10, 2022 to the time it took Abbott Diet to habits a voluntary recall to present protection to infants, it used to be 7 days. Seven days contrasted to the 4 months of time wherein the sequence of events unfolded. 

Starting on February 11, 2022, as Deputy Commissioner of the Train of job for Meals Policy and Response, I originate up a chain of day after day meetings, each and every so continuously extra than once a day, with all Meals Program principles and places of work to encompass ORA, CFSAN, Appropriate, and Media Family to coordinate activities and to work as one FDA Meals Program Group. 

I need that the communications silos had no longer existed and that I would possibly possibly perhaps had been notified earlier, so I will relish initiated these steps sooner. I also mediate that had we been in a position to provoke these steps and act sooner, the recall would possibly possibly additionally had been smaller in dimension. 

Addressing the Affect of the Recall 

My Train of job initiated a urged and escalated level of dialog that told important parts of the US Authorities (USG) including the USDA and White House, of the evolving incident and its possible invent on child contrivance provide availability. 

The sequence of actions taken at all ranges of the USG had been successfully summarized within the hearing testimony offered in Would possibly possibly possibly additionally of 2022 and, in my see, these collective actions had been somewhat daring. Below is a recap of pick out and well-known actions. 

o Asking outlets to lickety-split blueprint limits on the sequence of devices obtainable for aquire.

o Assembly regularly with important child contrivance producers to greater perceive and maximize their capability to carry manufacturing of numerous kinds of kid formulas and critical medical meals.
o The urged acquisition of wanted info and monitoring the living of the baby contrivance provide by the utilization of the Agency’s 21 Forward food provide chain continuity gadget, mixed with exterior info.
o Compiling info on traits for in-stock rates at each and every national and regional ranges to help perceive whether the most practical amount of kid contrivance is readily obtainable within the most practical places, and if no longer, where it would mild budge.
o Imposing a singular task to lickety-split exercise enforcement discretion, on a case-by-case basis, for obvious requirements that prepare to child contrivance. These flexibilities allowed for a puny volume of kid contrivance to carry present and newly produced presents. 

o The Administration invoking the Defense Production Act, directing firms to prioritize and allocate the manufacturing of key child contrivance inputs to help carry manufacturing and creep up provide chains. 

o Launching Operation Hover Formula and coordinating with the Division of Health and Human Services and U.S. Division of Agriculture (USDA) to leverage Division of Defense contracts with commercial air cargo lines to rep abroad child contrivance that met U.S. health and safety requirements, so it would possibly possibly possibly receive to retailer cabinets faster. 

o USDA offering yelp health commissioners flexibilities through WIC to search out out products that will possible be substituted for recalled products, allowing families to aquire diversified container sizes and bodily kinds, and allowing aquire of noncontract producers, and waiving retailer minimum stocking requirements to permit contrivance to transfer to where it used to be most wanted. 

o Congress passing the Entry to Tiny one Formula Act of 2022 to enhance receive admission to to child formulas for obvious American families all the contrivance through the provision chain disruption. 

The Recall’s Affect on the Tiny one Formula Scarcity and Extra Elements that Would possibly possibly possibly additionally Have faith Minimized Disruptions 
Clearly, the overarching measure that will relish performed with out this disaster from occurring within the predominant blueprint used to be Abbott Diet’s working prerequisites, procedures, identical outdated of care, and dedication to maintaining a solid food safety culture. Simply place, what used to be chanced on at Abbott’s Sturgis facility used to be unacceptable and Abbott Diet bears the predominant accountability for this disaster. 

Moreover, as beforehand talked about, earlier detection of indicators by Abbott, public health officers, and/or regulators will relish allowed this incident to unfold in a less catastrophic manner. 

Nonetheless, after the sequence of events had been allowed to escalate and manufacture upon one one more, by the level February of 2022 got right here along, containment of this incident turned grand extra great. 

There had been longstanding gaps in Federal movement on provide chain monitoring and resiliency actions that every and every helped to beget a subject wherein a single plant going offline will relish this kind of gigantic impact. It also made it hard to relish the intelligence wanted at our fingertips to checklist resolution-making. 

Even sooner than the recall on Feb 17, 2022, the US used to be already going through child contrivance provide chain stress. Thus, as proof of this cascading subject unfolded, the FDA knew that it had to behave to present protection to infants, nonetheless that with an impending substantial recall of kid contrivance by a important market player, it also had to achieve every thing it would possibly possibly possibly, along with other USG companions, to decrease disruptions and doable shortages. 

Per FDA’s procure Regulatory Procedures Handbook, in Chapter 7 titled Recall Procedures, it states that “ORA and the Center (in this case, CFSAN) will even pick whether the recall would possibly possibly reason an absence of regulated products.” Nonetheless, the FDA’s Meals Program used to be in uncomfortable health outfitted to achieve a appropriate analysis of the consequences of the recall on provide availability, as the crew at CFSAN guilty for child contrivance products lacked the form of quantitative child contrivance provide chain insights, info and analytical capabilities to habits a extra thorough analysis of the doable impact, simulate subject planning, nor an capability to lickety-split pick what measures would possibly possibly be taken to creep a restoration. 

21 Forward – a Meals Provide Chain Files Analytical Platform 
Sooner than 2020, the Meals Program had no info gadget in blueprint to video display key food provide chains. All the contrivance through the COVID-19 disaster, many in federal service, including myself, felt it used to be our accountability to achieve all that lets to invent greater, info driven insights into the structure, plan, and resilience of food provide chains, so as that lets proceed to fulfill the wishes of the American of us. Meals and agriculture used to be a form of severe infrastructures that had to stay in operation to encourage the general public, and these of us engaged on this identified that food security (ensuring of us relish receive admission to to food) used to be a subject of national security. Thus, we lickety-split realized that to present protection to and harden FDA-regulated food assets in opposition to the chance of SARS-Cov-2 transmission among food workers, we would want greater info, insights, and extra info sets. And, thus, the theory of 21 Forward used to be born. 

In file time and on a shoestring funds, my crew, in partnership with other places of work and an out of doors vendor, built the 21 Forward Machine, a first of its kind food provide chain info analytical platform which can be outdated to carry resiliency of the excessive priority food provide chains in opposition to COVID-19 connected disruptions. It used to be executed by transposing loads of suggestions, leveraging disparate, nonetheless connected info sets, and combing them with diversified computational capabilities. The gadget used to be outdated to aid FDA-regulated food assets from COVID-19 disruptions, including child contrivance vegetation. Because the baby contrivance disaster unfolded, we built on this vogue and turned it into the records platform for the entire USG response. 

What the inferior-governmental crew did to manufacture this platform used to be wonderful and is a luminous example of the dedication of public servants who labored across the clock to beget this occur. Nonetheless in point of fact, we shouldn’t had been building this on the flee – it would mild had been in blueprint years ago. 

FDA had no longer made these investments resulting from traditionally, the Agency’s food mission has centered around food safety and nutrition. Even as COVID created the largest danger to the food gadget in a hundred years, there used to be interior debate on the agency on whether there used to be in point of fact a role for the FDA in monitoring food provide chains. 

Requests for funding to extra originate the 21 Forward gadget had been met with resistance by the previous Performing Commissioner and Director for the Center for Meals Security and Utilized Diet. Genuinely, one very yelp place a question to prematurely of the baby contrivance disaster used to be declined by Agency leadership, no topic Congress giving the agency out of the ordinary ranges of money within the manner of a COVID supplement funding to originate such capabilities. In hindsight, this used to be a substantial omit that will relish enabled the Agency to acknowledge to the baby contrivance disaster in a quicker, extra thorough, and records-driven manner. 

It used to be namely nerve-racking to me and my workers that our early work on 21 Forward extra than a year sooner than the Abbott recall had highlighted for us the focus of kid contrivance manufacturing, and we desired to manufacture out the monitoring instruments to receive a greater take care of on severe provide chains like these. In interagency discussions, we had been elevating child contrivance as a factual case leer to reach provide chain actions – we had the most practical preliminary insights, and we had been looking to beget the case for resources – the emergency appropriate got right here sooner than the USG used to be prepared. 

Having lived this trip, I’m grateful that Congress has directed the Center for Meals safety and Diet to assign an Train of job of Serious Meals and the critical capabilities to video display these severe meals for doable disruption. I aid you to verify this blueprint of business builds the becoming monitoring instruments and I aid you to proceed to define expectations for the roles this unique blueprint of business and other parts of the Federal Authorities as they pertain to produce chain monitoring and mitigation actions. 

A Fragile and Inelastic Tiny one Formula Provide Chain 
Lastly, one have to mild wonder, how does the shutdown of 1 of 21 child contrivance vegetation serving the U.S. market reason such an absence and disruption. And what had been the elements that led to the appearance of such an inelastic and fragile child contrivance provide chain gadget. 

The fact is that the FDA has had minimal authorities and levers to have an effect on the gadget, as a change of the safety and nutrition requirements they beget and their capability to approve unique markets submissions in a brief manner. Nonetheless, like most provide chains, financial implications, incentives, and disincentives play an substantial role in within the terminate influencing how provide chains evolve. Thus, I’m grateful that Congress, through the Omnibus, has requested that an Tiny one Formula Provide Chain Resiliency document be done and submitted to them for review. 

It’s severe that Congress watch ways to help competition and redundancy of producing in this trade. FDA has a role to play with its child contrivance policies, nonetheless FDA is no longer alone. American taxpayers pay for approximately half of the baby contrivance bought within the U.S. through the USDA-WIC program. I would possibly possibly perhaps argue that the only real-source yelp WIC contracts helped to beget the most up-to-date concentrated provide chains. Nonetheless WIC would possibly possibly additionally additionally provide unparalleled alternatives to take care of the need for greater competition and redundancy going forward. Congress must stay laser-centered on the resiliency document and beget a extra holistic manner that will relish us from repeating a subject wherein a single facility is the most convenient manufacturing living for area of skills formulas, and there shouldn’t be any longer any such thing as a aid-up manufacturing capability. Congress must inform that severe meals like contrivance no longer be one outbreak, tornado, flood, or cyber-attack faraway from a subject corresponding to that of Feb 17, 2022. 

Solutions 
In closing, I would possibly possibly perhaps love to pass away this subcommittee with a brief checklist of pick out suggestions. 1. It’s time to beget Cronobacter sakazakii a nationally notifiable disease.  

  1. We have to mild habits WGS on all isolates of Cronobacter whether or not they arrive from medical, environmental, or food samples and enter these genomic sequences into the National Center for Biotechnology Info (NCBI) database.
  2. The FDA must enhance its capability to detect indicators of doable safety concerns with regulated products and act on them with a greater sense of urgency.
  3. Congress have to mild take care of the cultural, siloed, structural, and leadership issues within the FDA Meals Program that contributed to a decrease than neat response to this incident.
  4. Seek info from that the Tiny one Formula Alternate living increased requirements of like themselves that encompass extra modernized productions facilities and equipment, stronger preventative controls, enhanced sanitary originate, extra aggressive environmental monitoring, and statistically bolstered verification procedures.
  5. Toughen regulatory requirements for child contrivance producers to encompass extra sturdy sanitary originate, environmental monitoring, a revaluation of sampling plans beyond N=30 for Cronobacter, and critical reporting of product positives to the FDA.
  6. Reassess the thoroughness and frequency of FDA inspections conducted at child contrivance producers.
  7. Re-accomplish the technique outdated by FDA and health officers to research confirmed experiences of Cronobacter sakazakii linked to a yelp child contrivance product. Moral now, the technique outdated is unscientifically overweighted on attempting out a few cans, with out info to how carefully where these cans had been produced in terms of the consumed product and with out emphasize on the inability of statistical significance to the take a look at outcomes.
  8. Dramatically aid person and doctor education on the becoming use and going through of PIF in hospitals and properties, besides to suggestions to use change sterile, liquid formulations for at-chance and premature infants.
  9. Enhance the reach of extra new, info-driven Meals Provide Chain Analytic Platforms, corresponding to 21 Forward, as a instrument to take care of food provide chain challenges the utilization of information-driven insights.
  10. Complete an in-depth Prognosis of the Building and Resilience of the Tiny one Formula Provide Chain within the U.S. and put into effect policies that will promote competition, diversification, resiliency, redundancy, and each and every day low prices for patrons.

Conclusion 
In closing, ensuring the safety and availability of an in total sole-source of nutrition, corresponding to child contrivance, is a gigantic accountability for the trade that makes them and for the companies that administration them. The baby illness and deaths resulting from Cronobacter, the Abbott Diet recall, and the cascading and devasting outcomes it had on child contrivance availability in our nation used to be a preventable tragedy. It’s my hope that we transparently look the lessons learned and relish shut the critical actions to terminate this kind of disaster from ever occurring again. Clearly, there would possibly possibly be extra the trade and regulators can and MUST attain. 

I thank this subcommittee and its members for your hobby and I wait for answering any questions that you can possibly additionally relish. 

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Get Featured in Vanity Fair: The Ultimate Power Move for Your Personal Brand

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In the world of influence, credibility is currency. You can build a strong social media following, land podcast interviews, and even go viral — but there’s something different about seeing your name printed in the glossy pages of Vanity Fair.

It signals arrival.

For entrepreneurs, creatives, executives, and cultural tastemakers, being featured in Vanity Fair isn’t just a media win. It’s a brand-defining moment. It tells the world: You matter at the highest level.

In this edition of Level Up Magazine, we’re breaking down why Vanity Fair remains one of the most powerful platforms in media — and how positioning yourself for this kind of exposure can elevate your authority instantly.


Why Vanity Fair Still Holds Cultural Power

Founded in 1913 and reimagined for the modern era, Vanity Fair has long been a gatekeeper of influence. From Hollywood elites to political power players, the magazine doesn’t just report culture — it shapes it.

A feature in Vanity Fair means:

  • You’ve crossed into mainstream cultural relevance

  • Your story has narrative depth

  • Your influence extends beyond niche audiences

  • You’re perceived as premium

In today’s crowded digital landscape, perception is everything. Vanity Fair represents legacy media at its finest — highly curated, editorially selective, and globally respected.

While social media builds visibility, legacy publications build permanence.


What Vanity Fair Looks For

If you want to land on their radar, it’s important to understand what they value.

Vanity Fair is not interested in:

  • Generic success stories

  • Surface-level accomplishments

  • Trend-chasing personalities

They are interested in:

  • Cultural impact

  • Distinctive personal narratives

  • Power, influence, and transformation

  • Individuals shaping industries

Your story must feel larger than you.

Are you redefining leadership?
Disrupting an industry?
Challenging norms?
Creating movements?

Vanity Fair features people who represent shifts in culture — not just participants in it.


The Psychology of Being “Vanity Fair Worthy”

There’s a mindset shift required before the media recognition comes.

To be featured at that level, you must:

  • Think beyond local influence

  • Position yourself as a thought leader

  • Operate at premium standards

  • Curate your public image intentionally

Media is a mirror. It reflects how you already show up.

If your brand visuals are inconsistent, your messaging unclear, or your positioning too broad, you won’t attract high-level editorial attention.

Vanity Fair doesn’t create authority — it amplifies existing authority.


Building Toward the Feature

Getting featured in a major publication rarely happens randomly. It’s a result of strategic positioning.

Here’s the blueprint:

1. Elevate Your Narrative

Facts don’t get features — stories do.

Craft a compelling origin story:

  • What obstacles did you overcome?

  • What mission drives you?

  • What tension exists in your journey?

Editors look for depth, vulnerability, and relevance.

2. Strengthen Your Digital Footprint

When editors research you (and they will), what do they find?

  • Professional press photos

  • Clear brand identity

  • Media mentions

  • Thought leadership content

  • Strong website presence

Everything should align with a premium aesthetic.

3. Secure Stepping-Stone Media

Top-tier features often follow mid-tier exposure.

Think:

  • Industry publications

  • Podcasts

  • Authority blogs

  • Speaking engagements

Momentum builds credibility.


The Power of Association

When your name appears in Vanity Fair, you’re placed in proximity to cultural icons, global leaders, and entertainment royalty.

That proximity shifts perception instantly.

Suddenly:

  • Investors see you differently

  • Clients view you as elite

  • Collaborators approach you

  • Your speaking fees increase

Media credibility compounds.

And in high-level business, perception drives opportunity.


It’s Not Just About Fame — It’s About Positioning

Vanity Fair isn’t simply a celebrity magazine. It’s a publication that explores power — who has it, how they use it, and what it costs.

If you want to align yourself with that level of conversation, your brand must reflect:

  • Substance

  • Sophistication

  • Cultural awareness

  • Impact

This is about stepping into rooms where influence is exchanged at the highest level.


Becoming Feature-Ready

Ask yourself:

  • Does my story inspire beyond my industry?

  • Is my brand visually aligned with premium media?

  • Am I building cultural relevance — or just visibility?

  • Would a global audience find my journey compelling?

If not, that’s your next level.

Becoming “Vanity Fair ready” forces you to refine your message, elevate your standards, and think bigger about your impact.


Final Word: Think Legacy, Not Likes

In a world obsessed with algorithms, aim for legacy.

Being featured in Vanity Fair isn’t about ego — it’s about entering the historical record of influence. It’s about positioning your name alongside those shaping culture, business, art, and power.

At Level Up Magazine, we believe in building brands that don’t just trend — they endure.

The question isn’t whether you want to be featured.

The question is:

Are you building something worthy of it?

Level up accordingly.

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How to Get Featured in Daily Mail: A Strategic Guide for Brands and Experts

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Being highlighted in a major publication can instantly elevate your credibility, visibility, and authority. One of the most influential platforms in global media is Daily Mail — a publication with millions of readers across the UK, the US, and beyond. If your goal is to get featured in Daily Mail, you need more than luck. You need strategy, timing, and a compelling story.

This guide walks you through the right approach to secure meaningful media coverage.


Why Media Coverage in a Major Publication Matters

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A feature in a high-authority publication offers:

  • Massive exposure to millions of readers

  • Credibility boost for your brand or personal profile

  • SEO benefits from high-domain authority backlinks

  • Increased trust among customers and investors

  • Long-term brand positioning

Unlike paid ads, editorial coverage carries third-party validation — which makes it far more powerful.


Understand What Editors Are Looking For

Journalists and editors receive hundreds of pitches daily. To stand out, your story must align with what the publication values:

1. Strong News Angle

Is your story timely? Does it connect to trending topics, current events, or public interest discussions?

2. Human Interest

Personal journeys, unique challenges, and emotional stories often perform exceptionally well.

3. Data & Evidence

Research-backed insights, surveys, or original statistics increase credibility.

4. Celebrity or Influencer Connection

If your story involves a public figure, partnership, or social media traction, it becomes more attractive to editors.


Craft a Compelling Media Pitch

A strong pitch is concise, relevant, and tailored.

Key Elements:

  • Attention-grabbing subject line

  • Clear headline angle

  • 2–3 short paragraphs explaining why the story matters

  • Supporting data or quotes

  • High-resolution images available upon request

Avoid generic mass emails. Personalize your pitch to the specific journalist who covers your niche.


Build Media Relationships

Media coverage rarely happens from a single cold email. Instead:

  • Follow journalists on social media

  • Engage thoughtfully with their articles

  • Provide value before asking for coverage

  • Become a reliable source in your industry

Long-term relationships significantly increase your chances of publication.


Leverage PR Professionals

If you have the budget, hiring a PR agency can accelerate the process. Experienced publicists:

  • Have established media contacts

  • Know how to position stories strategically

  • Understand editorial standards

  • Manage follow-ups professionally

A well-connected PR expert can bridge the gap between your story and the newsroom.


Create a Story That’s Bigger Than Promotion

One common mistake is pitching a product advertisement disguised as news. Instead of focusing on your business, frame the story around:

  • Industry trends

  • Social impact

  • Unique challenges you’ve overcome

  • Lessons others can learn

When your story serves readers first, editors are far more receptive.


Timing Is Everything

News cycles move quickly. Tie your pitch to:

  • Seasonal trends

  • Breaking news

  • Industry reports

  • Cultural conversations

Relevance increases urgency — and urgency increases coverage.


Optimize Your Online Presence

Before publishing, journalists often research sources. Make sure you have:

  • A professional website

  • Updated social media profiles

  • Clear bio and credentials

  • Press-ready photos

  • Prior media mentions (if available)

Credibility online supports credibility in print.


Final Thoughts

Securing coverage in a leading publication doesn’t happen by accident. It requires a strong narrative, strategic outreach, and persistence. Whether you’re an entrepreneur, expert, or brand, the key is positioning your story in a way that serves the audience first.

When you approach media with authenticity, relevance, and professionalism, your chances of gaining national — even global — attention increase dramatically.

If done correctly, that single feature can transform your visibility and open doors you never imagined.

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Get Featured in The New York Times: A Strategic Guide to National Media Recognition

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In today’s competitive media landscape, credibility is everything. For entrepreneurs, founders, authors, and industry leaders, few achievements carry as much prestige as being featured in The New York Times. If you’re looking to Get Featured in The New York Times, you’re not just seeking publicity—you’re positioning your brand at the highest level of authority and influence.

But landing coverage in one of the world’s most respected publications requires more than luck. It demands strategy, storytelling, and strong media relationships.

In this guide, we’ll break down how you can strategically increase your chances of getting featured in The New York Times.


Why Getting Featured in The New York Times Matters

The New York Times isn’t just another media outlet. It’s a global publication read by millions of decision-makers, investors, journalists, and thought leaders.

Here’s what a feature can do for your brand:

  • Instant credibility and authority

  • Increased brand visibility nationwide and globally

  • Higher trust among clients and partners

  • Stronger investor confidence

  • Long-term SEO value and digital footprint

When your name appears in The New York Times, it becomes a powerful trust signal that sets you apart from competitors.


Step 1: Build a Newsworthy Story

Journalists at The New York Times don’t publish promotional content. They focus on stories that matter to their audience.

To increase your chances of getting featured, your story should be:

  • Timely and relevant

  • Data-driven or backed by strong evidence

  • Impactful at a local, national, or global level

  • Unique or disruptive within your industry

Ask yourself: Is this story interesting beyond my business? If the answer is yes, you’re on the right path.


Step 2: Develop a Strong Media Angle

Even great businesses don’t automatically qualify for media coverage. What makes the difference is the angle.

For example:

  • Did your company solve a major industry problem?

  • Are you pioneering a new trend?

  • Do you have compelling data that reveals something surprising?

  • Is your journey tied to a broader economic or cultural shift?

A powerful angle transforms a business milestone into a story journalists want to cover.


Step 3: Understand The Right Section

The New York Times has multiple sections including:

  • Business

  • Technology

  • Opinion

  • Lifestyle

  • Arts

  • Entrepreneurship

Research which section best aligns with your story. Sending a startup funding story to a lifestyle editor reduces your chances of success. Strategic targeting is critical.


Step 4: Craft a Professional Media Pitch

Your pitch should be concise, compelling, and journalist-focused.

A strong pitch includes:

  • A powerful subject line

  • A clear headline idea

  • Why the story matters now

  • Key statistics or proof points

  • Availability for interviews

Avoid making the pitch about you. Instead, frame it around the value for readers.


Step 5: Build Media Relationships

One of the most overlooked aspects of getting featured in The New York Times is relationship-building.

Journalists receive hundreds of pitches daily. Having established credibility and rapport significantly increases your visibility.

Ways to build relationships:

  • Engage with journalists on social platforms

  • Share their articles thoughtfully

  • Provide expert commentary when relevant

  • Respond quickly to media inquiries

Media exposure is rarely a one-time effort—it’s the result of consistent positioning.


Step 6: Strengthen Your Online Presence

Before publishing a feature, journalists often research your background.

Make sure you have:

  • A professional website

  • Clear messaging and brand positioning

  • Strong social media presence

  • Verified credentials and past achievements

Your digital footprint should reinforce your credibility.


Common Mistakes to Avoid

If you want to Get Featured in The New York Times, avoid these pitfalls:

  • Sending generic press releases

  • Overly promotional messaging

  • Lack of data or proof

  • Pitching without understanding the audience

  • Following up excessively

Precision and professionalism matter at this level.


The Role of Strategic PR Support

While it’s possible to pitch independently, working with experienced public relations professionals significantly improves your chances.

A strategic PR team can:

  • Identify the strongest story angle

  • Develop media-ready press materials

  • Connect with the right editors

  • Position you as an expert source

  • Manage follow-ups professionally

Media placements at the level of The New York Times require credibility, connections, and consistency.


Long-Term Benefits of Being Featured

Getting featured in The New York Times is more than a headline—it becomes a long-term brand asset.

You can leverage the coverage for:

  • Investor presentations

  • Website credibility sections

  • Social proof marketing

  • Speaking engagements

  • Partnership negotiations

A single feature can open doors for years to come.


Final Thoughts

To Get Featured in The New York Times, you must think like a journalist, not a marketer. Focus on delivering real value, strong data, and compelling storytelling. Build relationships, refine your positioning, and ensure your message aligns with what truly matters to readers.

Prestige media coverage doesn’t happen overnight—but with the right strategy, persistence, and professional execution, it becomes achievable.

If your goal is national credibility and global recognition, few platforms offer the impact of The New York Times. The key is approaching it with preparation, precision, and purpose.

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Why Every Founder Wants to Get Featured in TechCrunch

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In the fast-paced world of startups and tech innovations, visibility can make or break your business. One of the most prestigious platforms for tech coverage is TechCrunch. Being featured in TechCrunch not only boosts your credibility but also opens doors to investors, potential customers, and media attention. In this guide, we’ll explore how to get featured in TechCrunch and make the most of this incredible opportunity.

Why You Should Aim to Get Featured in TechCrunch

Before diving into strategies, it’s essential to understand why being featured in TechCrunch is a game-changer. TechCrunch is recognized globally for covering emerging technologies, startup funding, and innovations. When your startup gets coverage here, it sends a strong signal to the industry that your business is worth noticing.

Some benefits of getting featured include:

  • Increased visibility: TechCrunch articles often go viral within the tech community, reaching thousands of readers.

  • Investor interest: Investors frequently scan TechCrunch for promising startups.

  • Enhanced credibility: Media coverage from a reputable source establishes trust with potential clients and partners.

Clearly, being featured in TechCrunch can accelerate your startup’s growth and reputation.

How to Prepare Your Startup to Get Featured in TechCrunch

Preparation is key when aiming to get featured in TechCrunch. Journalists are selective, and they tend to write about startups that have a compelling story, a unique product, and clear traction. Here’s how to prepare:

1. Perfect Your Story

TechCrunch loves stories, not just products. You should have a narrative that explains:

  • What problem does your startup solves

  • Why is your solution unique

  • How you’re disrupting the market

The story should resonate emotionally with readers. Startups that present a clear and engaging story often stand out.

2. Have Solid Metrics

TechCrunch journalists prefer startups with measurable progress. Whether it’s revenue growth, user adoption, or market expansion, having concrete metrics makes your story more compelling.

3. Create a Press Kit

A press kit helps journalists quickly understand your business. Include:

  • High-resolution logos and product images

  • Founder bios with professional photos

  • Key metrics and milestones

  • Previous media coverage (if any)

A well-prepared press kit makes it easier for journalists to cover your story and increases your chances to get featured in TechCrunch.

Strategies to Get Featured in TechCrunch

Once you’re prepared, it’s time to focus on strategies that can get your startup noticed by TechCrunch journalists.

1. Build Relationships with TechCrunch Journalists

Networking with journalists is crucial. Follow them on social media, comment on their articles, and understand what topics they cover. When you eventually pitch your story, it should feel personal and relevant to their interests.

2. Craft a Compelling Pitch

Your pitch email should be concise, engaging, and clearly outline why your story is newsworthy. Include your unique angle, key metrics, and why it matters to TechCrunch readers. Avoid sending generic press releases; personalization is critical.

3. Leverage Launch Platforms

Using platforms like Product Hunt or startup accelerators can create buzz that attracts journalists’ attention. A strong product launch with early user feedback increases your chances to get featured in TechCrunch.

4. Highlight Unique Angles

TechCrunch loves innovative, unusual, or disruptive stories. Think about what makes your startup different from competitors and emphasize that. For example, if your AI product is solving a problem in a novel way, make sure that’s the focus of your pitch.

Common Mistakes to Avoid

While trying to get featured in TechCrunch, startups often make mistakes that reduce their chances. Avoid these:

  • Overhyping your product: Exaggeration can backfire. Be truthful and transparent.

  • Ignoring journalist preferences: Not every story suits TechCrunch. Research before pitching.

  • Poor timing: Sending a pitch during busy news cycles can get your email lost.

Post-Feature Strategy

Getting featured in TechCrunch is just the beginning. Once your article is live, make sure you maximize its impact:

  • Share it on social media channels to increase reach

  • Highlight it on your website to build credibility

  • Include it in investor pitches to showcase traction

This approach ensures that the attention you gain converts into tangible benefits for your startup.

Conclusion

Getting media coverage in a prestigious platform like TechCrunch requires preparation, storytelling, and strategic pitching. By understanding what journalists look for, building relationships, and crafting a unique narrative, you significantly increase your chances to get featured in TechCrunch.

Remember, media coverage is not just about vanity; it’s about building trust, attracting customers, and accelerating growth. Start preparing today, and your startup could be the next big story on TechCrunch.

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Get Featured in The Guardian: A Complete Guide to Earning Global Media Coverage

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In today’s competitive media landscape, brands, founders, and public figures are constantly searching for credible exposure. One of the most powerful ways to build authority is to Get Featured in The Guardian — a globally respected publication known for its in-depth journalism, cultural influence, and international readership.

Being featured in The Guardian is more than just press coverage. It’s a reputation milestone. With millions of readers across the UK, US, Australia, and beyond, The Guardian has the power to amplify your story on a global scale.

This guide explains how to position your brand for success and increase your chances of securing meaningful media coverage.


Why Getting Featured in The Guardian Matters

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1. Global Credibility

The Guardian is known for investigative journalism, cultural commentary, business reporting, and social impact stories. A feature instantly elevates your brand’s trust factor.

2. Massive International Reach

With a strong digital presence and global audience, your story isn’t limited to one country — it reaches readers worldwide.

3. Long-Term Brand Authority

Media coverage in a respected publication builds SEO strength, improves online reputation, and enhances investor and customer confidence.


What Type of Stories Does The Guardian Publish?

Before pitching, it’s important to understand what fits their editorial style.

The Guardian typically covers:

  • Social impact and sustainability initiatives

  • Business innovation and startup stories

  • Technology and digital transformation

  • Culture, lifestyle, and arts

  • Politics and global affairs

  • Human-interest stories with meaningful impact

They prioritize substance over self-promotion. If your story is purely promotional, it likely won’t get traction. Instead, focus on insight, originality, and relevance.


Step-by-Step Guide to Get Featured in The Guardian

1. Craft a Newsworthy Angle

Ask yourself:

  • Is this story timely?

  • Does it connect to a larger social or industry trend?

  • Does it provide new data, research, or expert insight?

Journalists look for stories that inform, educate, or challenge perspectives — not advertisements.


2. Research the Right Journalist

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Don’t send generic emails. Study:

  • Which journalist covers your industry?

  • What tone do they use?

  • What topics have they recently written about?

Personalized pitches dramatically increase response rates.


3. Write a Strong Media Pitch

Your pitch should be:

  • Concise (150–250 words)

  • Clear about why the story matters now

  • Focused on value for readers

  • Free of marketing fluff

Structure:

  1. Compelling subject line

  2. One strong hook sentence

  3. Key facts or data

  4. Offer for interview or additional insights


4. Provide Supporting Materials

Make it easy for journalists:

  • High-resolution images

  • Founder bio or expert profile

  • Data reports or research findings

  • Customer case studies

  • Clear contact information

The easier you make their job, the more likely your story will move forward.


5. Work With a Strategic PR Team

Getting featured in a publication like The Guardian often requires:

  • Established media relationships

  • Deep editorial understanding

  • Strong storytelling skills

  • Timing and persistence

A professional PR strategy ensures your pitch aligns with editorial expectations and current news cycles.


Common Mistakes to Avoid

  • Sending mass, copy-paste emails

  • Pitching without understanding editorial focus

  • Making it overly promotional

  • Ignoring current news relevance

  • Following up too aggressively

Remember: journalists receive hundreds of pitches daily. Respect and relevance make the difference.


Alternative Ways to Appear in The Guardian

Getting featured doesn’t always mean a full profile story. Other opportunities include:

  • Expert commentary in industry articles

  • Op-ed contributions

  • Sponsored content (clearly labeled)

  • Data citations in investigative reports

  • Interviews as a thought leader

Each type of coverage contributes to credibility and visibility.


How Long Does It Take to Get Featured?

There’s no fixed timeline. Media placements depend on:

  • Editorial calendar

  • Current news trends

  • Story strength

  • Journalist availability

Some stories gain traction within weeks. Others require consistent outreach over several months.


Final Thoughts: Positioning Your Brand for High-Impact Coverage

To Get Featured in The Guardian, you need more than a good story — you need the right positioning, timing, and strategic outreach.

Focus on:

  • Authentic storytelling

  • Clear value for readers

  • Data-driven insights

  • Professional media communication

  • Long-term relationship building

When done correctly, a feature in The Guardian can transform your brand perception, increase digital authority, and open doors to new partnerships and opportunities.

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Get Featured in Marie Claire: A Complete Guide to Elevating Your Brand

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Marie Claire is one of the world’s leading fashion and lifestyle magazines, known for its trendsetting content, celebrity features, and expert insights into beauty, wellness, and culture. Being featured in Marie Claire can significantly boost your brand’s credibility, enhance visibility, and open doors to a highly engaged, global audience. Whether you are a fashion designer, beauty brand, wellness expert, or entrepreneur, getting featured in this prestigious publication can be a game-changer for your business.

In this blog, we’ll explore actionable strategies, insider tips, and proven methods to help you get featured in Marie Claire and make a lasting impression.

Why Being Featured in Marie Claire Matters

  1. Massive Reach and Influence
    Marie Claire has a global readership across print and digital platforms. A feature in this magazine exposes your brand to millions of readers who are trend-savvy, affluent, and actively seeking innovative products and ideas.

  2. Credibility and Authority
    Appearing in a renowned magazine instantly establishes authority. Consumers and potential collaborators perceive your brand as trustworthy and high-quality, which can increase sales, partnerships, and brand loyalty.

  3. SEO and Online Visibility
    Digital features often include backlinks to your website, social media pages, or online store, improving your search engine ranking and online visibility. This can attract more organic traffic to your business.

  4. Networking Opportunities
    Being featured can also catch the eye of other influencers, editors, or brands in your industry, opening doors to collaborations, interviews, and joint marketing campaigns.

How to Prepare Your Brand for a Marie Claire Feature

Before reaching out to editors, it’s crucial to ensure your brand is ready for a high-profile feature.

  1. Polish Your Story
    Marie Claire loves compelling stories. Whether it’s the inspiration behind your fashion line, a breakthrough in wellness, or a unique entrepreneurial journey, your narrative should be authentic, engaging, and newsworthy.

  2. Professional Media Kit
    A media kit is your brand’s visual and informational portfolio. Include high-resolution images, product descriptions, press mentions, social media statistics, and a concise brand bio. This makes it easier for editors to understand your brand at a glance.

  3. Strong Online Presence
    Ensure your website and social media profiles are polished and up-to-date. Marie Claire editors often check your online presence before featuring you. High-quality visuals, cohesive branding, and active engagement can make a significant difference.

  4. Target the Right Editor
    Identify editors or writers who cover topics relevant to your brand. Marie Claire has different sections for fashion, beauty, lifestyle, wellness, and culture. A well-targeted pitch increases your chances of getting noticed.

Strategies to Get Featured in Marie Claire

1. Craft a Personalized Pitch

Generic emails rarely get noticed. Address the editor by name and explain why your story aligns with Marie Claire’s audience. Highlight what makes your brand unique and why it would appeal to their readers. Keep your pitch concise, professional, and engaging.

2. Leverage Press Agencies and PR Firms

Working with a reputable PR agency experienced in lifestyle and fashion publications can streamline the process. PR professionals have established relationships with editors and know how to craft pitches that capture attention.

3. Create Newsworthy Angles

Editors look for stories that are timely and relevant. Launching a new product, celebrating a milestone, participating in social initiatives, or introducing an innovative concept can create newsworthy angles that are more likely to be featured.

4. Utilize Influencer Collaborations

Marie Claire often covers influencers and personalities who are shaping trends. Collaborating with recognized influencers in your niche can increase your visibility and make your brand more appealing to editors.

5. Engage with the Magazine

Follow Marie Claire on social media, comment on their posts, and share content that resonates with their brand. Engaging thoughtfully can help editors recognize your brand and make future outreach more effective.

Common Mistakes to Avoid

  • Sending Mass Pitches: Editors value personalization and research. Avoid generic emails.

  • Overhyping Your Brand: While confidence is key, exaggeration can undermine credibility.

  • Ignoring Deadlines: If the magazine has submission timelines or seasonal features, missing them reduces your chances of getting featured.

  • Neglecting Visuals: High-quality visuals are critical, especially for fashion and beauty brands. Poor imagery can make your pitch less compelling.

Success Stories

Many brands and entrepreneurs have leveraged Marie Claire features to elevate their presence. For instance, indie fashion designers often see a surge in sales after a feature, while wellness brands gain recognition among a wider, lifestyle-focused audience. The exposure also leads to further media coverage, amplifying the impact.

Conclusion

Getting featured in Marie Claire is not just about prestige—it’s a strategic opportunity to grow your brand, reach a global audience, and build credibility. By crafting a compelling story, preparing a professional media kit, targeting the right editor, and leveraging PR strategies, you can increase your chances of being noticed by one of the world’s top lifestyle publications.

Whether you are launching a new product, seeking to expand your audience, or aiming to build authority in your niche, a feature in Marie Claire can be a powerful step toward achieving your business goals. Start preparing your pitch today and take the first step toward media recognition that can transform your brand.

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Get Published in Robb Report: The Ultimate Guide to Luxury Media Coverage

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Getting featured in Robb Report is a dream for luxury brands, entrepreneurs, designers, and innovators across the world. Known as the “Voice of Luxury,” Robb Report sets the gold standard for premium lifestyle journalism, covering everything from high-end fashion and watches to real estate, yachts, travel, and elite business ventures. If you’re looking to elevate your brand’s prestige and credibility, learning how to get published in Robb Report is a powerful first step.

In this guide, we’ll walk you through why Robb Report matters, what editors look for, and how you can successfully secure a feature.


Why Getting Published in Robb Report Matters

A feature in Robb Report does more than just showcase your brand—it positions you among the world’s elite. This publication reaches affluent readers, high-net-worth individuals, luxury investors, and tastemakers who actively seek premium products and experiences.

Benefits of being featured in Robb Report include:

  • Global brand recognition

  • High-end audience exposure

  • Increased credibility and authority

  • Boost in sales and investor interest

  • Long-term reputation enhancement

For luxury brands, being published in Robb Report is not just publicity—it’s a powerful endorsement.


What Robb Report Looks For

To get published in Robb Report, your story must align with the magazine’s luxury-focused editorial standards. Editors are drawn to brands that offer:

  • Exclusivity – Limited editions, bespoke services, or one-of-a-kind offerings

  • Innovation – New technologies, unique craftsmanship, or industry-first achievements

  • Heritage & Storytelling – Rich brand history or a compelling founder journey

  • Quality & Craftsmanship – Superior materials, attention to detail, and premium positioning

  • Market Relevance – Timely stories that reflect trends in luxury, wealth, or lifestyle

Your pitch should clearly demonstrate how your brand embodies these qualities.


How to Get Published in Robb Report: Step-by-Step Guide

1. Craft a Compelling Brand Story

Your story should go beyond product features. Highlight your brand mission, founder vision, craftsmanship process, and what makes your offering exceptional in the luxury market.

2. Identify the Right Section

Robb Report covers categories such as:

  • Luxury travel

  • Real estate

  • Watches and jewelry

  • Fashion and accessories

  • Automotive and yachts

  • Fine dining and spirits

  • Business and entrepreneurship

Targeting the correct editorial section improves your chances of success.

3. Create a Media-Ready Pitch

A strong pitch should be concise, informative, and newsworthy. Include:

  • A clear headline

  • A compelling angle

  • Key brand highlights

  • Relevant data or milestones

  • High-quality visuals

  • Contact information

Avoid overly promotional language—focus on storytelling and value.

4. Leverage Professional PR Support

Working with a PR agency experienced in luxury media placements significantly increases your chances of getting published in Robb Report. Established agencies have direct media contacts, understand editorial preferences, and know how to present your story in a way that editors appreciate.

5. Follow Up Professionally

If you don’t receive an immediate response, follow up politely after 5–7 days. Persistence is important, but always remain respectful of editorial timelines.


Common Mistakes to Avoid

Many brands fail to get featured because they:

  • Send generic, mass pitches

  • Focus only on sales instead of storytelling

  • Lack professional imagery

  • Miss relevant news angles

  • Target the wrong editor or section

Avoiding these mistakes can significantly improve your success rate.


Who Can Benefit from Being Published in Robb Report?

If you fall into any of the following categories, Robb Report coverage can be especially impactful:

  • Luxury brand owners

  • High-end designers

  • Real estate developers

  • Hoteliers and restaurateurs

  • Watchmakers and jewelers

  • Tech innovators serving affluent markets

  • Entrepreneurs in premium industries

Whether you’re launching a new luxury product or expanding globally, Robb Report exposure can accelerate your growth.


How Long Does It Take to Get Published?

The timeline varies depending on your story, timing, and editorial calendar. Some features appear within weeks, while others may take several months. Seasonal trends, product launches, and major industry events often influence coverage schedules.


Why Choose Professional Help to Get Published in Robb Report?

Navigating luxury media requires expertise, relationships, and strategic storytelling. A specialized PR agency ensures:

  • Your pitch aligns with editorial standards

  • Your brand is positioned at a premium level

  • Your story reaches the right editors

  • Your campaign maximizes ROI

Professional PR support transforms your brand from being just another pitch into a compelling luxury story worthy of Robb Report’s audience.


Final Thoughts: Is Robb Report Worth It?

Absolutely. Getting published in Robb Report is one of the most effective ways to elevate your brand’s image, authority, and influence within the luxury market. The credibility that comes with this feature cannot be replicated through traditional advertising.

If your brand represents excellence, exclusivity, and innovation, Robb Report is the platform that can showcase your story to the world’s most discerning audience.


Looking to get published in Robb Report? Partner with a trusted PR agency that understands luxury storytelling and media placement to secure your feature and elevate your brand’s global presence.

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Get Published In Glamour Magazine: A Complete Guide for Brands, Creators, and Entrepreneurs

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Getting featured in Glamour Magazine is a dream for many brands, entrepreneurs, and creatives—and for good reason. Glamour is one of the world’s most influential lifestyle and fashion publications, known for spotlighting inspiring stories, trendsetting products, and powerful voices. If you’re looking to get published in Glamour Magazine, this guide will walk you through everything you need to know to increase your chances of success.


Why Getting Published in Glamour Matters

Glamour reaches millions of readers globally across print, digital, and social platforms. A feature in Glamour can:

  • Build instant brand credibility

  • Boost online visibility and traffic

  • Attract investors, partners, and customers

  • Position you as a thought leader in your industry

Whether you’re a startup founder, fashion brand, beauty entrepreneur, wellness expert, or influencer, a Glamour feature can elevate your brand to the next level.


What Kind of Stories Does Glamour Publish?

To get published in Glamour Magazine, your story must align with their editorial focus. Glamour typically features:

  • Women-led businesses and entrepreneurs

  • Fashion, beauty, wellness, and lifestyle brands

  • Social impact stories and empowerment narratives

  • Cultural trends and innovation

  • Personal journeys that inspire or educate

Before pitching, study recent Glamour articles to understand tone, themes, and style.


How to Get Published in Glamour Magazine

1. Craft a Compelling Story Angle

Journalists aren’t looking for advertisements—they want stories. Ask yourself:

  • What makes your brand or journey unique?

  • What problem are you solving?

  • Why should readers care?

Your pitch should focus on value, relevance, and impact, not promotion.


2. Identify the Right Editor or Section

Glamour has different editors for fashion, beauty, culture, wellness, business, and more. Pitching the right person increases your chances significantly.


3. Write a Strong Media Pitch

Your email pitch should be:

  • Short and personalized

  • Clearly state why your story fits Glamour

  • Include a compelling subject line

  • Offer exclusive insights or expert commentary

Example subject line:
Story Pitch: Female Founder Revolutionizing Clean Beauty


4. Build Your Media Presence

Having an active online presence helps journalists trust your credibility. Make sure your website, social media, and past media mentions are professional and updated.


5. Work with a Professional PR Agency

Getting published in top-tier media like Glamour is highly competitive. A PR agency with strong editorial connections can:

  • Pitch your story strategically

  • Position your brand effectively

  • Handle follow-ups and negotiations

  • Increase acceptance rates


Common Mistakes to Avoid

  • Sending mass, generic pitches

  • Making the pitch overly promotional

  • Ignoring Glamour’s editorial guidelines

  • Failing to follow up professionally

  • Pitching irrelevant topics

Avoid these mistakes to improve your chances of getting published.


How Level Up PR Helps You Get Published in Glamour Magazine

At Level Up PR, we specialize in securing high-impact media placements in top-tier publications, including Glamour Magazine. Our expert PR strategists:

  • Develop powerful brand narratives

  • Identify the best editorial opportunities

  • Pitch directly to relevant Glamour editors

  • Position you as a trusted expert or trendsetter

With our proven media relationships and storytelling expertise, we help brands turn visibility into long-term growth.


Final Thoughts

Getting published in Glamour Magazine is not just about publicity—it’s about credibility, influence, and growth. With the right story, strategy, and media connections, your brand can earn its place in one of the world’s most respected publications.

If you’re ready to get published in Glamour Magazine, now is the time to take action and elevate your brand’s story.

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Get Published in Wall Street Journal: A Complete Guide for Brands and Entrepreneurs

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Getting published in The Wall Street Journal (WSJ) is a powerful credibility booster for any brand, entrepreneur, or industry leader. As one of the most respected and widely read business publications in the world, a feature in WSJ can significantly enhance your reputation, attract investors, build trust with customers, and elevate your market presence. But how exactly do you get published in the Wall Street Journal? This guide breaks down the process and provides practical tips to improve your chances of success.


Why Getting Published in the Wall Street Journal Matters

The Wall Street Journal reaches millions of readers globally, including business executives, policymakers, investors, and decision-makers. A feature in WSJ does more than generate exposure—it positions you as a credible authority in your industry. Whether you’re launching a startup, scaling a company, or establishing thought leadership, WSJ coverage can:

  • Build instant trust and brand authority

  • Increase website traffic and lead generation

  • Attract partnerships and investment opportunities

  • Strengthen your PR and marketing strategy

Because of its prestige, WSJ is highly selective about what it publishes, making preparation and strategy essential.


Understand What WSJ Journalists Look For

Before pitching, it’s important to understand the type of stories WSJ prefers. They focus on business, finance, economics, technology, markets, leadership, entrepreneurship, and global affairs. Journalists look for stories that are:

  • Timely – Related to current events, trends, or market changes

  • Newsworthy – Offering new insights, data, or developments

  • Impactful – Relevant to a broad business or consumer audience

  • Credible – Backed by facts, data, and reliable sources

Promotional content or sales-focused pitches are unlikely to succeed. Instead, your story should provide value to readers.


Identify the Right Angle for Your Story

To get published in Wall Street Journal, your story must go beyond your brand and focus on a broader narrative. Ask yourself:

  • Does this story reflect a larger industry trend?

  • Can it offer expert insight into a current business challenge?

  • Does it provide data, research, or analysis that adds value?

For example, instead of pitching “Our company launched a new product,” consider framing it as “How emerging startups are transforming [industry] through innovation,” with your brand as a real-world example.


Research the Right Journalist or Editor

WSJ has dedicated journalists covering specific beats such as technology, startups, finance, real estate, health, and global markets. Study recent articles in your industry and identify reporters who consistently cover similar topics.

When you find the right journalist:

  • Read their work to understand their tone and interests

  • Personalize your pitch to match their beat

  • Reference one of their recent articles to show relevance

A targeted pitch is far more effective than sending a generic email to a newsroom.


Craft a Compelling Pitch

Your pitch should be concise, informative, and news-driven. Aim for 3–5 short paragraphs that clearly explain:

  1. Your story angle – What’s the news or insight?

  2. Why it matters – How does it impact businesses, markets, or consumers?

  3. Why now – Why is this story timely?

  4. Your credibility – Why you’re a reliable source on this topic

Avoid exaggerated claims or promotional language. Keep the focus on the story, not on selling your product or service.


Provide Supporting Data and Sources

WSJ values accuracy and depth. Strengthen your pitch by including:

  • Market data or industry statistics

  • Results from surveys or original research

  • Case studies or real-world examples

  • Quotes or insights from credible experts

Providing reliable information increases your chances of being taken seriously and may even shape the angle of the final article.


Prepare for Media Interviews

If a journalist shows interest, be ready for an interview. Preparation is key. Ensure you can:

  • Clearly explain your insights in simple, non-technical language

  • Share real examples, numbers, or outcomes

  • Stay on message while answering questions honestly

Remember, journalists are looking for value for their readers—not promotional soundbites.


Consider Guest Opinion or Thought Leadership Pieces

In addition to news features, WSJ sometimes publishes opinion pieces, expert columns, and thought leadership articles. These pieces typically focus on industry analysis, economic trends, leadership insights, or policy commentary.

To succeed with an opinion submission:

  • Present a strong, original viewpoint

  • Support your argument with data and logic

  • Keep the tone authoritative, informative, and professional

This route is especially effective for executives, founders, and industry experts looking to build authority.


Leverage Professional PR Support

Getting published in the Wall Street Journal is highly competitive. Many businesses choose to work with experienced PR agencies that have established media relationships, pitching expertise, and a deep understanding of editorial standards. A professional PR team can:

  • Refine your story angle

  • Identify the right journalists

  • Craft compelling pitches

  • Manage media outreach and follow-ups

This strategic support can significantly improve your chances of earning top-tier media coverage.


Final Thoughts

Getting published in Wall Street Journal is not about luck—it’s about strategy, storytelling, and credibility. By understanding what journalists look for, crafting a strong narrative, providing valuable insights, and approaching the right reporters, you can position yourself for meaningful media exposure.

Whether you’re a startup founder, business leader, or growing brand, WSJ coverage can be a powerful asset in building trust, authority, and long-term success. With the right approach, your story can earn a place in one of the world’s most influential publications.

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Get Published in Hollywood Reporter: A Complete Guide for Creators, Brands, and Professionals

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If you’ve ever dreamed of seeing your name, project, or brand featured in one of the world’s most respected entertainment publications, your goal is clear: get published in Hollywood Reporter. Known for its authoritative voice and industry influence, The Hollywood Reporter (THR) covers everything from film and television to music, business, and culture. A feature here can instantly elevate your credibility, expand your reach, and position you as a leader in your field.

In this guide, we’ll walk you through what it takes to get published in Hollywood Reporter, who qualifies, and how to improve your chances of success.


Why The Hollywood Reporter Matters

The Hollywood Reporter is more than a news outlet—it’s a trusted industry platform read by executives, creatives, producers, and decision-makers worldwide. Being featured means:

  • Increased brand visibility

  • Enhanced professional credibility

  • Greater trust from audiences and investors

  • Long-term SEO and reputation benefits

Whether you’re a filmmaker, entrepreneur, artist, or business leader, getting published in Hollywood Reporter can significantly strengthen your personal or brand narrative.


Who Can Get Published in Hollywood Reporter?

You don’t have to be an A-list celebrity to get coverage. THR regularly features:

  • Film and television professionals

  • Producers, directors, and screenwriters

  • Musicians and artists

  • Studio executives and entrepreneurs

  • Startups in entertainment, tech, and media

  • Public figures with compelling stories

If your story offers industry relevance, innovation, or cultural impact, you already meet the basic criteria.


What Types of Stories Does THR Publish?

Understanding the type of content THR prefers is essential if you want to get published in Hollywood Reporter. Common story formats include:

  • Industry news and exclusive announcements

  • Film, TV, and music project launches

  • Career milestones and success stories

  • Behind-the-scenes insights

  • Business and entertainment trends

  • Awards, festivals, and event coverage

Your pitch should align with one or more of these categories to increase your chances.


How to Get Published in Hollywood Reporter

Here’s a step-by-step approach to help you get featured successfully.

1. Develop a Newsworthy Story

Editors at THR receive hundreds of pitches daily. To stand out, your story must be:

  • Timely and relevant

  • Unique or exclusive

  • Valuable to the entertainment industry

  • Supported by facts, data, or achievements

Avoid overly promotional language and focus instead on storytelling and impact.


2. Identify the Right Journalist or Editor

Each journalist covers a specific beat, such as film, television, music, or business. Research recent articles to find the right contact for your story. A personalized pitch to the correct journalist dramatically improves your chances.


3. Write a Compelling Media Pitch

Your pitch should be concise, professional, and engaging. It should include:

  • A strong subject line

  • A brief introduction

  • Why your story matters now

  • Key highlights or achievements

  • Supporting links or credentials

  • Clear contact information

Remember, your goal is to show why your story benefits their audience—not just your brand.


4. Provide Supporting Assets

High-quality assets make your pitch stronger. Include:

  • Professional headshots or project visuals

  • Press releases or media kits

  • Trailers, clips, or demos (if applicable)

  • Previous press mentions

These materials help journalists assess your story quickly and accurately.


5. Follow Up Professionally

If you don’t receive a response within a week, a polite follow-up is acceptable. Keep it short and respectful. Avoid repeated or aggressive messages, as they can harm your chances.


Common Mistakes to Avoid

If you want to get published in Hollywood Reporter, avoid these common pitfalls:

  • Sending mass or generic pitches

  • Overhyping your story with no real substance

  • Ignoring the publication’s editorial style

  • Missing deadlines or providing incomplete information

  • Failing to proofread your pitch

Professionalism and preparation go a long way in media outreach.


Can PR Agencies Help?

Yes—working with a professional PR agency can significantly improve your chances. Experienced agencies understand what journalists want, maintain relationships with editors, and know how to position your story effectively. They handle everything from strategy to outreach, saving you time and maximizing results.

For brands, creators, and executives seeking premium media placements, PR support often becomes the fastest and most reliable route to success.


What Happens After You Get Published?

Once your feature goes live, the real work begins. You should:

  • Share the article across your website and social media

  • Include it in your press kit and investor materials

  • Use it in email marketing and client outreach

  • Reference it in speaking engagements and proposals

A single feature can deliver long-term value when leveraged strategically.


Final Thoughts

Getting published in Hollywood Reporter isn’t about luck—it’s about preparation, positioning, and professionalism. By crafting a compelling story, pitching the right journalist, and presenting yourself as a credible industry voice, you can dramatically increase your chances of success.

Whether you’re launching a new project, building a personal brand, or growing a company, a feature in this prestigious publication can be a powerful turning point. If you’re serious about media visibility and industry authority, now is the time to take the steps needed to get published in Hollywood Reporter and elevate your story to a global audience.

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