The legacy of Karl Lagerfeld, one of fashion’s most iconic figures, continues to evolve — this time through a daring and immersive pop-up installation in the heart of Seoul. From May 16 to May 26, the visionary world of Lagerfeld will come alive in Seongdong-gu, an emerging cultural hotspot in South Korea’s capital, fusing fashion, history, and local creativity in a 2,475-square-foot space designed to captivate and engage.

The pop-up, strategically located in a former industrial zone now brimming with design studios and art spaces, signals the brand’s intent to both honor the past and build on a future of cultural dialogue. With this project, Karl Lagerfeld as a brand steps into a new chapter in Asia — one that blends the couturier’s Parisian heritage with Seoul’s dynamic street style and innovation.

A Personal Touch: Homecoming for Creative Director Hun Kim

This Seoul activation holds special meaning for Karl Lagerfeld’s creative director, Hun Kim, who was born in the city. “Seoul has always been a source of creative energy for me,” Kim shared. “From its street style to the way the city blends tradition with bold innovation. Bringing Karl’s world home to my birth city makes this pop-up especially meaningful.”

For Kim, the installation isn’t just about showcasing fashion; it’s a deeply personal dialogue between a brand and a birthplace. The space aims to connect generations   from Lagerfeld’s longtime admirers to Gen Z style-setters discovering his legacy for the first time.

The Highlights: Iconic Symbols and Interactive Elements

Visitors are greeted by massive archways shaped like Karl Lagerfeld’s unmistakable silhouette — black sunglasses, high collars, and powdered ponytail — setting the tone for an exhibition that’s part fashion gallery, part cultural playground.

A standout attraction is Jared Leto’s full-body Choupette costume, famously worn at the 2023 Met Gala. The life-sized feline tribute to Lagerfeld’s beloved Birman cat, Choupette, is a magnet for selfies and fan admiration. The costume is both whimsical and reverent, capturing the eccentric spirit that defined Lagerfeld’s personal brand.

Also on display is a meticulously recreated version of Lagerfeld’s personal desk from his Paris office, offering an intimate glimpse into his creative mind. Surrounding it are quotes, fashion sketches, and artifacts that evoke his legendary precision, wit, and boundless imagination.

Karl Lagerfeld World Comes to Life in Seoul A Bold,

Cultural Fusion: Hanji and Hidden Surprises

In a nod to Korean tradition, one installation uses hanji — traditional handmade Korean paper — folded into miniature shirts and collars, paying homage to Lagerfeld’s iconic uniform. A single real shirt from the brand is hidden among the paper creations, challenging visitors to spot the difference and rewarding those who do with special prizes.

These interactive features are more than gimmicks. They reflect the brand’s strategy to engage with younger, digitally native audiences through storytelling and surprise — transforming fashion into an experience.

Fashion Meets Future: A Peek at Spring 2025

Alongside archival nods, the pop-up serves as a platform for the Karl Lagerfeld Spring 2025 collection. The lineup includes ready-to-wear pieces and accessories that interpret the brand’s signature monochrome palette with contemporary flair. Shoppers can view and purchase the latest designs, while also participating in fashion challenges like dressing in Karl’s signature black-and-white look for a chance to win exclusive merchandise.

Fragrance also finds its place, with the Karl Ikonik perfumes adding a sensory layer to the experience. By blending sight, scent, and touch, the installation creates a full-circle fashion journey.

Strategic Expansion: South Korea in the Spotlight

Pier Paolo Righi, CEO of Karl Lagerfeld, emphasized the importance of the South Korean market. “As we shape Karl’s future legacy, we’re excited to share stories and deepen our dialogue with a city that continues to define global style,” he said.

This pop-up marks the brand’s intention to establish a deeper presence in South Korea, where fashion consumers are known for their discerning taste and trendsetting influence. With more than 200 stores globally in cities like Paris, London, Dubai, and Shanghai, Karl Lagerfeld’s expansion into Korea aligns with its strategy to fuse heritage with innovation in high-growth fashion markets.

A Bridge Between Past and Present

Ultimately, the Seoul pop-up is more than a marketing installation — it’s a bridge between the legendary designer’s past and the fashion-forward future of Asia. It’s an invitation for fans old and new to step into Lagerfeld’s world, interact with his legacy, and walk away inspired.

For a designer who once said, “Don’t look to the past. There’s no future in it,” the Seoul pop-up finds the perfect balance  honoring the past, thrilling the present, and hinting at a bold future.

 Blackpink’s Rosé, Formula 1 legend Sir Lewis Hamilton, and Mandopop icon Jay Chou are to be featured in the “Never Still” campaign. When you’re constantly crossing time zones, chasing inspiration, or circling the globe in the fast lane, your suitcase becomes more than just storage  it becomes a canvas of your life’s journeys. That’s the message behind Rimowa’s newest chapter in its iconic “Never Still” campaign, this time featuring three global powerhouses.

But this campaign doesn’t just showcase sleek aluminium luggage or stylish travel aesthetics. It zooms in on something more personal  the dents, the scratches, and yes, the stickers — that silently narrate stories of exploration, resilience, and reinvention. And for these stars, every sticker holds a secret, a memory, or a revelation.

Rosé: The Soulful Explorer

Fresh off a whirlwind year with BLACKPINK and poised to launch a massive world tour kicking off July 5 in Goyang, South Korea, Rosé knows a thing or two about living out of a suitcase. But hers isn’t just any suitcase; it’s her personalised Rimowa, weathered through continents and concerts, adorned with stickers that mark not just places but emotions.

“Travelling the world only makes me realise just how much more there is to explore,” she shares, gently touching a faded sticker of the Sydney Opera House. For Rosé, born in New Zealand and raised in Australia before conquering the global K-pop stage, travel isn’t a break from life it is life. And her suitcase, covered in fragments of where she’s been, reminds her of who she’s becoming.

She smiles when asked if any sticker rivals her love for music. “Maybe the one with a tiny guitar from Nashville. It reminds me that even when I’m far from home, I’m always close to my voice.”

Jay Chou: The Storyteller in Motion

Jay Chou, Taiwan’s Mandopop king and a multi-hyphenate creator, carries his identity and inspiration in his Rimowa. And it’s not subtle. A crossed-rackets tennis sticker peeks from behind metallic grooves, hinting at a surprising off-stage passion.

“I’ve always loved tennis; it’s a mental game as much as a physical one,” he says. “Like travel, it’s about rhythm, timing, and facing the unexpected.”

Chou’s suitcase is a visual diary of detours and daydreams. From street food stalls in Bangkok to concert arenas in Paris, his case has seen it all. “Every journey helps me see the world in a new way,” he reflects. “It’s a chance to shape who I am and what I create. That’s why I keep going. I know I’ll come back a little bit wiser.”

And in a fast-changing music industry, wisdom and authenticity travel far.

Lewis Hamilton: The Reinventor

Sir Lewis Hamilton is used to moving fast. But when the Formula 1 icon isn’t navigating hairpin turns at 300 km/h, he’s slowing down to reflect on deeper journeys. One such trip was his 2024 journey through Africa a formative experience that inspired the Afrofuturism theme of his latest Dior capsule collection.

“You learn so much about yourself when you leave your comfort zone,” Hamilton shares. “Travel is about challenging your assumptions, reinventing who you thought you were.”

His sticker of choice? A cartoon portrait of Roscoe, his vegan bulldog and Instagram celebrity in his own right. “He goes where I go. And that sticker makes every hotel room feel a bit more like home.”

Rosé, Jay Chou and Lewis Hamilton Open Up About lan

A Campaign with Luggage That Tells Stories

This “Never Still” campaign marks a bold new era for Rimowa, a brand that’s embracing the emotional value behind every scuff and sticker. Shot by Johnny Dufort and directed by Daniel Wolfe and Elliott Power, the campaign fuses high fashion with high emotion, capturing not only movement but meaning.

“Durability and emotion have always been at the core of Rimowa in how our products are made and in the stories they carry,” says Emelie De Vitis, Rimowa’s senior vice president of product and marketing.

Indeed, the brand’s lifetime guarantee, launched in 2023, now feels less like a policy and more like a promise that every journey taken with Rimowa matters.

And with demand rising for pre-loved and “re-crafted” suitcases, which often sell out in minutes, it’s clear that today’s travellers aren’t just looking for polish, they’re craving personality.

More Than Luggage. It’s Legacy.

What do Rosé, Jay Chou, and Lewis Hamilton have in common? Different backgrounds, different beats, different speeds, but one shared belief: that travel isn’t just about going places. It’s about becoming more of who you are.

Through scuffed aluminium and stickered surfaces, they remind us that we’re all collecting stories one gate, one bag, one moment at a time.

And if a suitcase can carry all that?

Then maybe, just maybe, it’s not baggage. It’s a badge of honour.

In an exclusive revelation that intertwines high fashion with ancient grandeur, Dior has announced the venue for its much-anticipated Cruise 2026 show: the illustrious Villa Albani Torlonia in Rome. Artistic director Maria Grazia Chiuri will unveil her latest collection on May 27 in the heart of the Eternal City, continuing her tradition of selecting evocative, culturally rich locations that bring deeper meaning to fashion.

The choice of venue isn’t just opulent; it’s historic, secretive, and steeped in the timeless beauty of Greek and Roman antiquity. Built in the 18th century by architect Carlo Marchionni for Cardinal Alessandro Albani, Villa Albani Torlonia was conceived as both a residence and a sanctuary for one of the most remarkable collections of classical art in Europe. With its perfectly manicured terraces, sprawling gardens, and a majestic array of sculptures and frescoes, the villa remains largely hidden from public view, open only by special appointment and strictly off-limits to photography.

This makes Dior’s upcoming show an unprecedented cultural moment.

“This extraordinary villa, a secret treasure trove of ancient Roman wonders, will exceptionally  and for the first time open its gates to host the Dior 2026 cruise show,” Dior announced. “The elegance of the silhouettes dreamed up by Maria Grazia Chiuri will shine within this outstanding cradle of neoclassicism.”

Chiuri, born and raised in Rome, continues to find ways to blend her heritage with the Maison’s global vision. Her upbringing among the city’s ancient ruins and Renaissance masterpieces clearly influences her work, from her feminist reinterpretations of the Dior silhouette to her collaborations with artisans and cultural institutions.

While last year’s Cruise 2025 collection unfolded against the dramatic backdrop of Drummond Castle in Scotland, this year’s move to Villa Albani marks a return to Chiuri’s roots geographically, historically, and perhaps even emotionally.

This is not Chiuri’s first foray into Rome’s cultural spaces. Earlier this year, she curated an exhibition at the Vatican Apostolic Library focused on 19th-century female travellers, weaving historical narratives with contemporary design. She has also supported the performing arts by designing costumes for ballet productions and, most recently, by acquiring Teatro della Cometa, a 250-seat historic theatre in Rome that had gone dark during the pandemic. Her aim? To breathe new life into the venue, preserving a piece of the city’s cultural soul.

There’s also an air of speculation swirling around this Cruise show. With Jonathan Anderson, former creative director of Loewe, recently stepping into Dior’s menswear division and whispers suggesting a possible broader role, many insiders wonder if this could be Chiuri’s final bow at the house she has led since 2016.

If so, the choice of Villa Albani Torlonia may be as much a personal love letter to Rome as it is a professional crescendo. In an industry constantly moving forward, Chiuri’s grounding in heritage from art and architecture to community and craft has distinguished her vision and brought a cerebral, heartfelt touch to Dior’s legacy.

Fashion has often looked to the past for inspiration, but rarely does it get to breathe life into history the way this show promises. At Villa Albani Torlonia, Dior won’t just be presenting clothes. It will be staging a dialogue between antiquity and modernity, luxury and legacy, and perhaps, if rumours hold true, the close of a chapter for one of fashion’s most thoughtful visionaries.

As Rome prepares to host this rare fusion of art, history, and couture, the world will be watching not just for the clothes but for what this show might signal about the future of Dior and the woman who redefined its essence for a new era.

In a powerful union of tradition and innovation, Patrick McDowell, renowned for his sustainable and circular fashion, was honoured with the prestigious 2025 Queen Elizabeth II Award for British Design, presented by none other than Kate Middleton, the Princess of Wales.

The ceremony, held at 180 Studios in London as part of the British Fashion Council (BFC) Foundation Impact Announcement Day, celebrated the forward-thinking designer for his commitment to environmental sustainability and community-driven creativity.

A Royal Moment Rooted in Sustainability

Kate Middleton, stepping into her increasing public role after undergoing cancer treatment, looked every bit the modern royal in a Victoria Beckham olive-green suit—symbolic, perhaps, of her support for both British talent and sustainability.

McDowell, dressed in a Prince of Wales check suit crafted from deadstock Burberry fabric, stood proudly as he accepted the award an accolade created in collaboration with the Royal Household to spotlight designers committed to creating meaningful change.

“This moment is incredible,” McDowell said. “To have two of Britain’s most influential institutions—the Royal Family and the British Fashion Council supporting my circular luxury brand is deeply affirming. It shows how far sustainable fashion has come.”

A Designer With a Mission

McDowell has been a trailblazer in sustainable fashion since launching his namesake label in 2018 following his graduation from Central Saint Martins. From the beginning, he prioritised craftsmanship, environmental impact, and storytelling—three pillars that now define his unique position in the fashion world.

Rather than follow the traditional fashion calendar, McDowell works directly with clients on a made-to-order model, producing only a handful of numbered pieces per collection. This model not only reduces waste but also cultivates a personal relationship between the designer and the wearer each piece is embroidered with the client’s name and its serial number.

His client list includes icons like Lady Gaga, Keira Knightley, and Sarah Jessica Parker, but his business remains intentionally small: just four full-time team members servicing a global, design-savvy clientele.

Innovation Through Legacy Materials

McDowell’s creations often incorporate deadstock and surplus materials from brands like Burberry and Swarovski or even archival pieces from institutions such as Rambert, Britain’s oldest dance company. He’s known for transforming these forgotten or discarded materials into avant-garde couture pieces that merge history, craftsmanship, and sustainability.

These are not garments for a single season. They are pieces meant to be cherished, repaired, and redesigned—a response to the fast-fashion cycle McDowell so ardently resists.

“We offer aftercare services like repair and redesign,” McDowell explained. “We want people to love their clothes longer and treat them as heirlooms rather than disposables.”

The Award That Reflects Purpose

The Queen Elizabeth II Award for British Design, which was first awarded to Richard Quinn in 2018, honours designers who integrate ethical, sustainable, or community-focused values into their work. Each year, the award’s trophy—a sculpture inspired by the Queen Elizabeth rose is handmade by Lucy Price at Bauhinia Studios in Birmingham’s Jewellery Quarter.

McDowell now joins the ranks of previous winners like Bethany Williams, Rosh Mahtani, Saul Nash, and Steven Stokey-Daley visionaries who, like McDowell, are reshaping the industry’s moral and creative compass.

Looking Ahead: Sustainable Leadership

McDowell’s influence extends far beyond his own label. As a participant in the BFC’s Low Carbon Transition Program, he collaborates with other London-based fashion businesses to develop decarbonised supply chains. He also served as sustainability design director at Pinko from 2021 to 2024, guiding the Italian label toward greener practices.

In the face of rising global urgency around fashion’s environmental toll, McDowell’s work represents not only aesthetic brilliance but also ethical leadership. His win underscores a growing consensus in the industry: fashion’s future must be regenerative, responsible, and human-centric.

As Kate Middleton continues to champion British design on the global stage, her acknowledgement of Patrick McDowell’s work sends a strong message—sustainability is no longer a niche. It’s the new luxury.

Tommy Hilfiger has just added a global style icon, Jang Won-Young, to its roster, and she is bringing a K-pop twist to American cool. The legendary fashion house has tapped South Korean superstar Jang Won-Young as the new face of its Tommy Jeans Summer campaign, blending timeless prep with youthful flair.

Known for her radiant beauty, impeccable style, and undeniable stage presence, Jang Won-Young, also referred to simply as Wonyoung, is not just another celebrity face she’s a fashion force and cultural icon in the making. At just 20 years old, she’s already the darling of both the music and luxury fashion worlds, having fronted campaigns for Miu Miu and Fred Joaillier. Now, she’s set to redefine the vibe of Tommy Jeans for a whole new generation.

A Star Who Defines the Moment

Best known as a member of the chart-topping K-pop girl group IVE, Wonyoung skyrocketed to fame after winning the popular reality competition Produce 48 in 2018. She initially debuted with the now-disbanded group Iz*One before re-launching her career with IVE under Starship Entertainment in 2021.

IVE’s debut single, “Eleven,” wasn’t just a hit it was a cultural phenomenon. And so was Wonyoung, who quickly emerged as the group’s visual and fashion icon. With her model-like proportions, effortless elegance, and ever-evolving sense of style, she naturally caught the eye of global brands seeking to connect with Gen Z audiences.

“It’s an honour to join the Tommy family,” said Wonyoung in the campaign announcement. “This is a brand with a long history of celebrating inspiring women who lead with confidence and creativity. This campaign is about expressing your true self, and I hope together we can inspire the next generation to embrace what makes them unique and find joy in every moment.”

The Campaign: Bold, Playful, and All About Personal Style

Shot by acclaimed Korean photographer Mok Jung-Wook, the Tommy Jeans Summer campaign featuring Wonyoung is everything you’d expect: laid-back, stylish, and effortlessly cool. It celebrates individuality with a fresh spin on classics that speak to a global audience.

In one look, Wonyoung sports a red, white, and blue Tommy T-shirt paired with relaxed-fit denim jeans and white sneakers, a nod to the brand’s iconic all-American roots. In another, she transitions into a black strappy midi-dress and a pleated miniskirt, adding an elegant, feminine twist to streetwear.

The visuals feel authentic and spontaneous, much like Wonyoung herself: bright, bold, and undeniably modern. It’s a blend of East-meets-West fashion that not only honours Tommy Hilfiger’s heritage but also reflects the future of global style.

“Jang Won-Young embodies the spirit of Tommy Jeans with her authentic style, radiant confidence, and effortless ability to elevate everyday looks,” said Tommy Hilfiger. “She brings a polished edge to streetwear in a way that’s entirely her own, a true reflection of our modern take on timeless prep.”

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Why This Partnership Matters

This collaboration isn’t just about a pretty face in denim, it’s a strategic move that reflects the growing influence of K-pop and Korean culture in global fashion and media. By choosing Wonyoung, Tommy Hilfiger is embracing a multi-national, youth-driven future where style is fluid, diverse, and digitally connected.

It’s also a bold step in redefining the perception of American fashion. Rather than clinging to nostalgia, Hilfiger is using Wonyoung’s fresh energy to modernise its legacy and engage audiences who live online, love K-pop, and value authenticity over trends.

In a world where fashion collaborations can feel forced or overly commercial, this one feels organic. Wonyoung wears Tommy not just as a model but as a muse, someone who lives and breathes the aesthetic without compromising her cultural identity.

Style for All

The Tommy Jeans summer collection worn by Wonyoung will be available online at tommy.com, in Tommy Hilfiger stores globally, and through select wholesale partners. It features inclusive sizing from XXS to XXL and price points ranging from $35 to $139, making high-impact, trend-forward fashion accessible to everyone.

From denim essentials and sporty T-shirts to feminine dresses and nostalgic accessories, the collection is designed for style-seekers who want to mix comfort with personality. It’s perfect for fans of Wonyoung, lovers of K-style, and anyone who appreciates fashion with a pulse.

More Than a Campaign — It’s a Movement

Wonyoung’s rise represents more than just another wave of K-pop success. She symbolises a broader shift in how the world sees beauty, talent, and fashion. She’s the voice of a generation that embraces difference, moves fluidly across genres and borders, and isn’t afraid to be both polished and playful.

Tommy Hilfiger’s decision to align with that spirit is not just smart  it’s necessary. In an age where culture moves at the speed of TikTok and trends are born from the hands of digital creators, legacy brands must evolve or risk fading into irrelevance.

With Wonyoung leading the charge, it looks like Tommy Hilfiger is sprinting confidently into the future.

Just in time for summer, eco-conscious swimwear brand Vitamin A has announced the launch of an exclusive capsule collection at Target. This limited-edition drop brings over 45 eco-friendly, ocean-inspired pieces to one of the largest retail platforms in the U.S., blending sustainability with affordability and style.

Founded in California, Vitamin A has been a pioneer in sustainable fashion for 25 years. Known for merging environmental responsibility with sleek, flattering swimwear silhouettes, the brand has built a cult following that includes celebrities like Jessica Alba, Hailey Van Lith, and Jenna Dewan. Now, for the first time, Vitamin A is making its signature style accessible to a wider audience through an exclusive partnership with Target.

Nature-Inspired, Planet-Loving Fashion

The Vitamin A for Target collection delivers on both environmental and aesthetic fronts. The line includes bikinis, one-piece swimsuits, and beachwear such as dresses, sarongs, and coordinated sets — all designed with a strong emphasis on versatility, comfort, and eco-conscious materials.

Each item is crafted using sustainable fabrics like recycled jersey, textured jacquards, and cotton-linen blends. These materials are not only gentle on the planet but also breathable and ideal for warm-weather getaways. True to the brand’s roots, the design palette draws from the natural world, featuring dreamy colourways and prints such as Sea Glass, Coral Fans, Canyon Terra Cotta, Desert Palms, Kelp Forest, and Lagoon.

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Function Meets Fashion

A standout feature of this collection is its multi-functional design ethos. For example, the convertible triangle bra top can be worn six different ways, offering a new look with each wear. The three-way scarf transitions seamlessly from a headwrap to a sarong to a bandeau top, reflecting Vitamin A’s core mission of creating purposeful, long-lasting wardrobe pieces.

“This collection is a blend of responsibility and aspiration,” said Katie Dawley, global brand president of Vitamin A. “At Vitamin A, our mission has always been to fuse sustainability with style. With this Target collaboration, we’re thrilled to bring our vision to more women than ever before.”

Dawley emphasised that each piece in the collection is “crafted with care and purpose, designed to endure season after season.” She noted that the designs celebrate nature’s influence, not just through prints and colours but through the very fibres of the garments themselves.

Target’s Take on Trendy, Ethical Fashion

This capsule is part of Target’s continued efforts to bring exclusive designer collaborations to its shelves, but with an eco-forward twist.

“We know consumers love shopping for new, on-trend swimwear at Target,” said Gena Fox, senior vice president of merchandising for apparel and accessories. “We’re excited to team up with Vitamin A to deliver beautifully designed swimsuits and beachwear at a great value, only available at Target.”

The full collection will be available in sizes XS to XXL, with prices ranging from $25 to $50 — a price point that’s both budget-friendly and values-aligned with today’s conscious shoppers.

Vitamin A’s Sustainable Legacy

Since its founding, Vitamin A has prioritised environmental impact in everything from material sourcing to packaging. The brand is known for pioneering the use of recycled nylon fibres in swimwear, long before sustainable fashion became mainstream.

By expanding into mass retail with this collaboration, Vitamin A is making sustainable fashion more accessible, reaching consumers who might not otherwise encounter eco-conscious swimwear. It’s a strategic move that amplifies both the brand’s ethos and its influence, especially as demand for ethical, planet-friendly fashion continues to grow.

Celebrity Favourite, Now for Everyone

Vitamin A’s high-end collections have been worn by celebrities like Hilary Duff, Ashlee Simpson, Elsa Hosk, and Shanina Shaik — but this Target-exclusive line puts those signature beach vibes within reach for the average shopper.

Whether you’re heading to a pool party, lounging on the beach, or simply soaking up the sun in your backyard, the Vitamin A for Target line offers stylish, mindful options for every kind of summer adventure.

Beyoncé has once again blurred the lines between fashion, technology, and cultural spectacle. On the opening night of her much-anticipated ‘Cowboy Carter Tour’ in Los Angeles, she stunned the audience not just with her voice, but with an unforgettable visual masterpiece: a high-tech LED dress crafted by Japanese designer Kunihiko Morinaga of Anrealage.

This wasn’t just any stage outfit. Worn during her performance of “Daughter,” the dress was embedded with 35,000 full-color LED lights, each programmed to shift and shimmer in real-time with the music. The result? A living, breathing work of art that transformed her body into a digital canvas—morphing through tartan prints, golden sequins, American flag motifs, and eventually fading into cosmic darkness.

A Vision Born in Japan, Perfected in LA

The idea for the dress came after Morinaga showcased a similar concept during Anrealage’s Fall 2025 “Screen” collection at Paris Fashion Week. Beyoncé’s longtime stylist Shiona Turini, inspired by the futuristic collection, invited Morinaga to collaborate on a custom piece that would elevate the visual storytelling of the Cowboy Carter Tour.

Morinaga, known for merging fashion with cutting-edge innovation, accepted the challenge. He and his team spent weeks traveling between Tokyo and Los Angeles, working to build a performance-ready piece that honored Japanese craftsmanship while meeting the demands of a global superstar’s live stage.

Technology Meets Tradition

At the heart of the design is Anrealage’s signature LED Textile—a fabric that functions like a screen, thanks to its ability to display real-time visuals. To bring this ambitious concept to life, Morinaga partnered with Mplusplus, a Japanese firm headed by Minoru Fujimoto, renowned for integrating lighting systems into textiles.

The wireless control system they developed allowed off-stage teams to sync the LED visuals with stage lighting and Beyoncé’s choreography in real time. The level of coordination required was immense. The team conducted extensive rehearsals to align the visual transitions on the dress with the music’s emotional flow and the stage’s complex lighting cues.

As Morinaga explained, “We enlarged the graphic elements of the LED design and made fine adjustments to brightness levels up until the final stages. Synchronization was everything.”

Inspired by Japanese Architecture and American Identity

Interestingly, the dress wasn’t just futuristic in its tech. Its fabric was inspired by the azekura, a type of ancient Japanese storehouse known for its breathability and structured form. The textile was engineered to block light from the front while allowing RGB light from the back to shine through—creating a mesmerizing optical effect.

This thoughtful construction allowed for seamless transitions throughout Beyoncé’s performance: from tartan reds and blues to sequin textures, lace trompe-l’oeils, and cathedral-like stained glass imagery. Each motif served as both fashion and narrative—symbolizing different aspects of identity, femininity, power, and patriotism.

At one point, the dress glowed in the red, white, and blue of the American flag, before melting into monochrome and finally dissolving into a cosmic lightscape. As Morinaga described it, “It was like watching a star being born, live onstage.”

More Than Just a Dress

What Beyoncé wore wasn’t just clothing—it was a visual symphony that merged couture with code, elegance with electricity. And it took over a month and a half to bring it all together, from conception to final rehearsal.

“For us, this was more than a fashion piece—it was a cultural moment,” said Morinaga. “At Paris Fashion Week, what we presented was a glimpse into the future. But when Beyoncé wore it, it became the present. She turned it into a story, a performance, and a memory that will live on.”

And that’s the power of Beyoncé: she doesn’t just wear fashion, she transforms it. She brings visionary concepts to life on stage and propels them into pop culture history. Her partnership with Anrealage isn’t just a fusion of East and West, or tradition and technology—it’s a celebration of the boundless possibilities of fashion when imagination leads the way.

In a world where live performances are often forgotten once the final note fades, Beyoncé’s LED dress made sure this one would be remembered—etched not just in memory, but in light.

Ukrainian President Volodymyr Zelensky has made waves on the global stage not just for his leadership during the war with Russia but also for the unique way he uses fashion as a tool to communicate strength and resilience. On April 26, 2025, during Pope Francis’ funeral in Vatican City, Zelensky’s attire stood out, symbolizing the ongoing struggle of his country while also adhering to the somber dress code required by the occasion.

As the world tuned in to witness the funeral of Pope Francis, who passed away on April 21, 2025, many eyes were drawn to the Ukrainian leader’s wardrobe choice. Zelensky, whose usual attire during the war consisted of military-inspired shirts and casual styles, chose a more formal yet still military-themed outfit for the funeral. His all-black look was a striking contrast to his typical ensemble, which is a statement of solidarity with Ukraine’s soldiers on the front lines.

The funeral brought together leaders from around the world, including former U.S. President Donald Trump, U.K. Prince William, and French President Emmanuel Macron. The event was deeply symbolic, as Pope Francis was not only the first Latin American pope but also known for his humble approach to leadership. The dress code at the Vatican for such a solemn occasion was strict: men were advised to wear a dark suit with a black tie, and women were expected to wear long black dresses, veils, and gloves.

While many dignitaries adhered to the dress code in their own unique ways, including Melania Trump in Dolce & Gabbana and Jill Biden in Schiaparelli, Zelensky’s choice of clothing sparked conversation. His outfit was a carefully considered decision that blended formal respect with his unique identity as a wartime leader. Zelensky chose a tailored military-style black field jacket with patch pockets, buttoned up to the neck, which gave a nod to his usual military-inspired wardrobe but elevated it for the occasion. This was paired with a classic cotton shirt, straight-cut trousers, and black shoes. His wife, Olena Zelenska, also followed the dress code with a chic all-black ensemble, including a black skirt suit and high-heeled boots.

How Ukrainian President Zelensky Chose His Clothes for

The designer behind Zelensky’s outfit, Viktor Anisimov, has been working closely with the Ukrainian president to create clothing that reflects both the nation’s military resilience and modern sensibilities. The “capsule collection” created for Zelensky included natural, certified fabrics such as linen, cotton, and nettle, and was designed with the idea of preserving the essence of a military uniform while presenting it through a contemporary lens. These specially designed pieces are not available for the public to purchase, but they serve as a powerful symbol of Ukraine’s fight for survival and its commitment to maintaining dignity even in the face of adversity.

Anisimov’s work for Zelensky is not just about fashion. It’s about creating jobs for Ukrainians and supporting the country’s patriotic initiatives. Despite the war, Anisimov’s brand has continued to operate out of Kyiv, showing resilience in the face of overwhelming challenges. The collaboration between the designer and Zelensky is a reflection of the broader “Made in Ukraine” initiative, which has been promoted by Zelensky as a means to support local industries and show the world that Ukraine remains a strong and proud nation, even amidst war.

Zelensky’s choice of attire at the funeral also serves as a reminder of the human cost of the war in Ukraine. With over 43,000 civilian casualties reported by March 2025, the conflict has left deep scars on the country, both physically and emotionally. The images of Zelensky in his carefully chosen outfit, standing among the world’s most powerful leaders, convey a sense of dignity and strength despite the heavy toll the war has taken.

The world may have focused on the high-profile discussions held during the funeral, such as the 15-minute meeting between Zelensky and Trump in St. Peter’s Basilica, but it is the president’s sartorial choices that continue to captivate attention. His outfit at the funeral reflected not just the gravity of the occasion but also the indomitable spirit of Ukraine.

As Zelensky continues to navigate the political and diplomatic challenges of the war, his fashion choices—though often subtle—remain an important tool in his leadership. Whether wearing his military-style shirts or a tailored jacket for a funeral, Zelensky’s wardrobe communicates a narrative of defiance, strength, and resilience to the world.

The Queen of Pop is trading her crown for a cowboy hat—and she’s bringing an entire beauty posse along for the ride.

As Beyoncé Knowles-Carter prepares to ignite stages across the country with her much-anticipated Cowboy Carter tour, she’s teaming up with Ulta Beauty for an immersive, tour-inspired beauty experience. Set to kick off in Los Angeles this Monday, the collaboration is more than just a makeup moment—it’s a cultural takeover.

At the heart of this partnership is a celebration of self-expression, bold femininity, and, of course, country glam with a Knowles-Carter twist. From rhinestone-studded eyeshadows to denim-washed fragrances, Ulta Beauty is turning up the volume on the Western aesthetic that Beyoncé has so stylishly redefined.

Bringing the Tour to the Vanity

Ulta Beauty is not just tagging along for the ride—they’re trailblazing it. With exclusive beauty looks inspired by each tour stop—from the sunny glitz of Los Angeles to the Southern charm of Atlanta—the retailer is curating a collection that reflects the spirit of each city Beyoncé performs in.

“Ulta Beauty sits at the intersection of beauty, culture and self-expression—and this summer, there’s no bigger cultural force than Beyoncé’s Cowboy Carter tour,” said Ulta Beauty chief marketing officer Kelly Mahoney in a statement.

Each city-inspired look will roll out in local Ulta stores, on their website, and across social media, amplified by content from local influencers and beauty tastemakers. Expect a kaleidoscope of styles, from bold lip colors and bronzed skin to prairie-chic hairstyles, all channeling that unmistakable Cowboy Carter energy.

A Star-Studded Scent and a Crown of Curls

Alongside the tour-inspired beauty looks, fans will be able to snag a bottle of Cé Lumière—Beyoncé’s luminous fragrance that’s previously only been available on her official website. This limited-edition scent will now be stocked at select Ulta Beauty stores and online, giving fans a rare chance to experience it IRL.

And there’s more for the Beyhive to buzz about. Beyoncé’s own hair care line, Cécred, is taking center stage as the official beauty brand of the tour. Launched earlier this year, Cécred champions healthy hair, texture inclusivity, and the rich tradition of Black hair care rituals.

To make it even more exciting, Cécred is hitting the road too. The Cécred Roadshow—a mobile pop-up experience—will follow Beyoncé’s tour bus across the U.S., offering beauty tutorials, product samples, and mini salon moments designed to bring fans closer to their hair goals and the star who made them feel seen.

Giddy-Up-Gorgeous-Beyoncés-and-Ulta-Beauty-Saddle

From Stadium Lights to Store Aisles

More than a beauty launch, this collaboration is a moment—one that fuses music, fashion, fragrance, and the freedom to express yourself unapologetically. It’s a recognition of how fans show up—not just to concerts, but in their everyday lives.

Beyoncé has long been a beacon of empowerment, and through this partnership with Ulta Beauty, she’s turning the everyday routine of getting ready into a form of performance art. Whether you’re dancing in the crowd at SoFi Stadium or recreating the look at home, Cowboy Carter is now a lifestyle you can live in—one swipe of gloss or spritz of fragrance at a time.

Beauty Meets Boldness

This collaboration also reflects a broader trend in the beauty industry: merging pop culture with personal care. Just as Beyoncé reinvented country music on Cowboy Carter, she’s reimagining what it means to embody beauty today—less about perfection and more about power, presence, and personality.

Ulta Beauty’s campaign is expected to spotlight creators who reflect this ethos: beauty influencers who dare to break molds and push boundaries. It’s not just about products—it’s about creating a community of bold, expressive individuals who feel seen in Beyoncé’s music and the mirror.

As the Cowboy Carter tour gallops into city after city, Beyoncé is proving once again that she’s not just a musician—she’s a movement. And with Ulta Beauty riding shotgun, that movement smells incredible, shines bright, and comes with a flawless cat eye.

So whether you’re there in person or vibing from home, this summer’s hottest beauty trend isn’t a shade or a style—it’s a state of mind. And it sounds a lot like Cowboy Carter.

In a groundbreaking scientific discovery that’s already stirring both awe and curiosity, researchers from the University of California, Berkeley, have identified what they describe as a “new color” — one that cannot be seen under ordinary circumstances and exists beyond the limits of natural human vision. Dubbed “Olo,” this ultra-saturated blue-green hue could redefine how we think about color, even if it may be years before we see it represented in fashion, design, or technology.

The discovery, published in Science Advances, involved a high-tech experiment in which laser beams were used to directly stimulate individual cone cells in the retinas of five participants. These cone cells — specifically the “M” cones, which are typically sensitive to green wavelengths — responded by producing a perceptual experience of a color that doesn’t exist in our natural visual world. According to lead researcher and UC Berkeley professor Ren Ng, Olo appeared to all participants as an incredibly vivid, saturated blue-green that surpassed any existing teal or turquoise.

A Visionary Breakthrough

To grasp the uniqueness of Olo, it’s important to understand how human vision processes color. Most people have three types of cone cells in their retinas — “S,” “M,” and “L” — each tuned to detect short (blue), medium (green), and long (red) wavelengths of light, respectively. This trichromatic system allows us to perceive millions of color variations. But the experiment bypassed normal sensory pathways by stimulating only the M cones with highly focused laser beams.

The result? A visual perception that exceeded any natural example of teal, even laser-generated teal light, which is among the most saturated known colors. As Ng put it, “Olo is the color you get if you could dial the saturation beyond the real world.” In fact, in order to compare Olo to anything remotely close, researchers had to desaturate it using white light — a testament to its unparalleled intensity.

Olo’s Limits — For Now

As thrilling as this discovery may be, there’s a catch: Olo currently can’t be replicated outside of controlled lab environments. Because it relies on precision laser stimulation at the cellular level, it can’t yet be translated into materials like paint or digital displays. That means consumers won’t be seeing Olo show up in textiles, cosmetics, or home décor any time soon.

Still, Ng believes that future innovations in display technology might someday allow for Olo to be experienced more widely. For now, the color remains largely theoretical — a product of the human visual system’s untapped potential.

To illustrate Olo to the public, a very pale approximation was included in media coverage of the discovery. However, Ng emphasized that the image fails to capture Olo’s defining trait: its intense saturation. “Imagine peacock feathers,” he said, “then keep increasing the richness and depth of the color. You’d still fall short of Olo.”

A Color Beyond the Rainbow

The implications of this discovery extend beyond the novelty of a new hue. Scientists are now exploring whether the human brain can perceive colors beyond our current known spectrum — essentially, a dimension of color perception “beyond the rainbow.” If such dimensions exist and can be harnessed, it could revolutionize not only art and design but also our understanding of human perception.

This aligns with ongoing research into tetrachromacy — a rare condition where individuals, mostly women, possess a fourth type of cone cell in their eyes. This could allow them to distinguish hundreds of millions of colors, far more than the average person. Ng’s team is also studying how tetrachromacy could be applied in practice, including in printing technologies and digital displays.

Fashion and Color Experts React

Leatrice Eiseman, the executive director of the Pantone Color Institute, expressed cautious enthusiasm about the discovery. While she hasn’t seen Olo herself, she noted that its description suggests it could resemble — or even surpass — the deepest, richest teal tones already recognized in the Pantone system. “People are always fascinated by that which can be imagined but not actually seen,” she said.

Eiseman also noted that Olo’s emergence could spark renewed interest in the blue-green palette, especially on platforms like social media where color trends rapidly evolve. “It adds a layer of mystery and excitement to an already popular color family,” she added.

A Cosmic Connection

Interestingly, Eiseman also drew a connection between Olo and the cultural fascination with space travel. “Colors like deep teal and rich blue-greens often evoke the vast unknowns of outer space,” she said. With recent events like the breakup of the vibrant green Comet C/2025 F2 (SWAN), the public’s imagination has already been primed for celestial and otherworldly visuals — and Olo fits right in.

Whether or not Olo ever becomes wearable or printable, it stands as a milestone in the study of vision. It suggests that our visual world may be more expansive than previously believed — and that, with the right technology, we may one day unlock new sensory experiences that reshape our understanding of reality.

Until then, Olo remains a tantalizing glimpse into the unseen — a color not of this world, but perhaps, one day, part of it.