Tech
‘Meg 2: The Trench’ evaluate: Ben Wheatley hates you
Published
3 years agoon

Is that this the principle judgemental popcorn movie?
Credit rating: Warner Bros.
On its face, it is absurd that Ben Wheatley is directing Meg 2: The Trench.
The English creator/director made a title for himself with a string of robust indie panic motion photos, like the cult-centered Cancel List, the bleakly silly Sightseers, and the hallucinogenic length part A Self-discipline In England. Certain, his motion photos acquired quite more industrial as he introduced in sizable stars, like Tom Hiddleston for the joltingly bent Excessive-Upward push, Brie Larson in the shoot-’em-up Free Fireplace, and Armie Hammer in Netflix’s uninteresting adaptation of Daphne du Maurier’s Rebecca. But within all of these motion photos, Wheatley has confirmed a cynicism, arguably even an reasonable trek, wallowing in the worst impulses of humanity with a say and a mode of showmanship.
So, when it became announced that this Ben Wheatley may well perhaps be directing the sequel to the so-foolish-it is-improbable shark movie The Meg, it gave the look of a shaggy dog myth. He’d performed action. He’d worked with sizable stars. But there may be a broad inequity between the pitch-dim humor of, train, J.G. Ballard’s dog-eating satire and Jason Statham outmaneuvering a broad shark on a jet ski.
Meg 2: The Trench is begging to be handled like a goofy popcorn movie. And in some regards, this may well fulfill there. But undeniably, there may be an undercurrent of resentment emanating from Wheatley, and it is aimed squarely at his viewers. Within the head, Wheatley’s angle undercuts the inherent bonkers buoyancy this movie demands.
What’s Meg 2: The Trench about?
Credit rating: Warner Bros.
The sequel to 2018’s The Meg picks up years after this principal bump into, with principal adjustments to the compare team of the ocean-position facility Mana One. Most jolting, oceanographer Suyin Zhang (Li Bingbing), who became the female lead/delight in interest in The Meg, has been unceremoniously killed off in between motion photos. Curiously, this character died in 2021, and her plucky daughter Meiying (Shuya Sophia Cai, reprising the position) is being raised by Jonas Taylor (Jason Statham). And this hero of the franchise hasn’t handiest been promoted from surly father figure to adopted dad, however he’s also long gone from deep-sea rescue diver to “the inexperienced James Bond.”
Jonas is now an “eco-warrior” who, when he’s not serving to Mac (Cliff Curtis) and DJ (Page Kennedy) on the Mana One, is out bringing down ocean polluters, vigilante-fashion. This backstory is wedged in to win sense of an early action scene on an enormous cargo ship, and to attach a grudge with a grumbling foe. Alternatively, it appears like the Meg motion photos’ producers are posing Jonas for a more ambitious franchise, the save he may well perhaps be greater than a rescuer, he may well perhaps be a superhero — like Captain Planet, however with a perpetual pissed-off face.
The a form of sizable replace to Mana One is that ineffective Suyin’s estranged brother Jiuming (martial arts monumental title Wu Jing) is eager, constructing exo-suits that pork up the bodily vitality of divers and coaching the meg they’ve in captivity. (Ponder Chris Pratt in these slow Jurassic World motion photos the save he tames raptors, however methodology less plausible.)
Anyhow, Jonas, Jiuming, and 14-twelve months-extinct Meiying pause up on a diving expedition 25,000 toes down in the titular trench, the save there are more megalodons and a form of grisly Cretaceous-expertise critters. Naturally, things plug sideways, main help to terror on the ocean’s floor and a feeding frenzy at a seaside chunky of vacationers. Because this a Meg sequel, and here’s what is demanded.
Meg 2: The Trench is an absolute blast in great of its action.
Credit rating: Warner Bros.
This creature characteristic gets off to a improbable start, 65 million years prior to now. On a seaside, we label the food chain play out, with one exiguous lizard preyed upon by a pack of upper lizards with razor-provocative enamel. Next, out stomps the poster-predator of Jurassic Park, a T-Rex, roaring, rampaging, and ravishing. After which, as teased in the trailer, comes the megalodon, with jaws so sizable it makes that huge dinosaur correct into a snack.
This is why we plug to motion photos like The Meg: action that is unapologetically bonkers and thrilling — in allotment on myth of it is one thing we haven’t seen earlier than. The script by Jon Hoeber, Erich Hoeber, and Dean Georgaris objects up loads of opportunities for such action. Within the trench, the explorers are pushed out of their submarine’s relative security and compelled to stroll among bioluminescent critters never earlier than seen by human eyes. Alternatively, Wheatley just will not be all the time basically as drawn to the spectacle of these queer critters, which is presumably used chiefly for leap scares. Soon, the principle point of interest will be narrowed to the eponymous shark species and a smattering of equally outdated and nightmarish sea creatures.
Their kills will commence offscreen, steered by a bawl and a dropped part of apparatus. There is a wise toying with our anticipation here as Wheatley delivers the blow without showing it. Alternatively, the movie becomes bloated with action scenes and death because it lumbers correct into a third act bursting with both. And because it does, the sinking feeling objects in that Wheatley hates every moment of this.
Plenty of action, however Meg 2 makes it unappetizing.
Credit rating: Warner Bros.
Is there too great of a honest ingredient? In case you delight in too great sugar, your abdominal will rise up. And Meg 2: The Trench is filled with the cinematic the same of junk food. Or not it is not all the time that there may be too great action, too high a body count, too great carnage. Or not it is that there may be so great of it that Wheatley appears to be like to throw at us with a sneer. Death scenes plug from offscreen yet laborious-hitting to all-of-the-camouflage camouflage and numbing.
Very like in Jurassic World, there may be a flip the save the viewers is meant to head from rooting for the onscreen individuals to live to grunt the tale to relishing the doom of someone who’s not a lead. After we’re with the Mana One crew — even these launched minutes earlier than they turn out to be chum — we’re inspired to checklist to them, with mentions of their interests, within jokes, and a mode of shared comradery with Jonas, who we all revel in despite his gruff exterior! But because the movie hits its climax at Stress-free Island (a save that even Statham rolls his eyes at), the angle shifts, as Wheatley urges us to root for the destruction of the overjoyed, oblivious tourists.
While there are apparent visible references to Jaws, Deep Blue Sea, and Jurassic Park, Wheatley tonally leans into the callousness of Jurassic World. There’s even a scramble on the polarizing Bridezilla scene from Jurassic World, in which a girl dared to have faith an angle while engaged and died gruesomely as a punchline. Here, the gobbling up of an plug white male American vacationer and a fats white girl on a high-tail boat is handled with identical disdain, as if we are to celebrate their chomp-down as a comeuppance for being short-tempered, low, or chunky.
Then Wheatley steals a page from Nope‘s most harrowing scene, tossing audiences within his creature to seem at the helpless individuals that waft into its jaws. In Nope, this scene made our blood traipse frigid, presumably as we imagined how a day at an amusement park may well perhaps flip us correct into a meal. But the identical belief used here doesn’t invite us to share in their terror; it invitations us to chortle at the absurdity of the shot as shark enamel munch on screaming swimmers.
Meg 2: The Trench is attempting to be Snappy and Inflamed — and failing.
Credit rating: Warner Bros.
Yet any other example of ambivalent extra in the movie’s third act is that diverse of the characters turn out to be action heroes out of nowhere. The hook of the principle movie (pardon the pun) became that Statham’s diver had a selected insight into the meg on myth of of a end to-death ride at its fingers. He became already an professional diver, however this trauma became in general his Batman/Crime Alley moment, giving him a movie-feasible inspiration for being such an action hero on this preposterous philosophize. His position became to give protection to the others, who had been a long way more reasonable individuals.
This time around, on the opposite hand, there are three characters who share in the accomplish of derring-originate that not handiest throws caution to the wind however also good judgment out the window. There’s some inactive exposition lines to ticket some of this away, and the casting of Wu appears to be like like a unadorned ploy for a likely spinoff, Hobbs & Shaw-fashion. But what it methodology for the movie is that the third act hops willy-nilly from one action hero to 1 more, with exiguous dismiss for good judgment, ride, or emotional stakes. I felt punch-drunk as Wheatley delivered blow after blow after blow, bouncing around Stress-free Island and the ocean, throwing up blood and violence like a kid flinging spaghetti in a fit. It went from appealing to numbing, on myth of for every thrilling bit — a jet ski-driving Jason Statham being chased by more than one megalodons — there had been three bits that felt haphazard, as if Wheatley couldn’t be .
This all brings to thoughts Snappy X, which forever leaps from one in every of its impossibly invulnerable ass-kicking results in one more. There, this works, not handiest for the reason that franchise has taken the peril to gradually attach its heroes and up their stakes, sequel after sequel, and with a knowing wink as they plug, however also on myth of there may be a deep-seated pleasure in these absurdities. Some may well mock the Snappy franchise for its cleaning soap opera antics, absurd plots, or corny “household” messaging, however you also cannot thunder that their makers revel in the sport — even the goofiness — of it all. Call it senseless all you want; their followers are cheering, and they are laughing the total methodology to the monetary institution.
Wheatley doesn’t play here like he’s having fun. His Meg 2 also can very neatly be stuffed with the action and gross creatures and summer season movie-level carnage demanded by audiences. But there may be a ineffective-eyed stare in the help of it all, and not only from the megs however from Wheatley himself, who, after two duds, appears to be like to have faith taken a paycheck gig and resents all individuals who may well label it. His ire is particular in the action scenes that are erratic as a replace of intense, clumsy dialogue that must had been punched up on position by this acclaimed screenwriter/director, and the shrug that is the movie’s final beat.
This became continuously going to be a slow movie. But Wheatley treats us as slow for attempting that.
Credit rating: Warner Bros.
There’s no shame in loving a popcorn movie. The arena is a deeply disturbing, on the general irrational save. And each so continuously, there may be no higher methodology to soothe ourselves than to label a movie so profoundly slow that it orders us without delay, seductively, to end off our brains and honest submit.
From when Jaws first blew up Bruce, a shiver of shark motion photos had been spawned from the sleekly ridiculous (Deep Blue Sea), to the unnervingly grounded (The Shallows, 47 Meters Down), to the unabashedly gross (Sharknado 1-6). The Meg swam into these waters, hewing more to the principle community. But Meg 2: The Trench cruises into Sharknado territory, albeit with a much bigger budget and stronger spectacle. And presumably that may not be so substandard if this sequel didn’t feel cynical in its showmanship.
While the screenwriters are speeding to push Jonas into neatly off franchise terrain, Wheatley appears to be like to rage in opposition to the field this puts him in. That may well have faith fueled a movie that dared to be smarter or more subversive than you’d demand. As a replace, Wheatley’s wit appears to be like pointed at the gauche needs of an viewers who honest need some sizable, senseless entertainment without being judged for it.
Meg 2: The Trench opens in theaters Aug. 4.
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Kristy Puchko is the Movie Editor at Mashable. Basically based mostly in New York City, she’s a longtime movie critic and entertainment reporter, who has traveled the arena on assignment, lined a differ of movie gala’s, co-hosted movie-focused podcasts, interviewed a monumental differ of performers and filmmakers, and had her work published on RogerEbert.com, Self-importance Gorgeous, and The Guardian. A member of the Critics Different Affiliation and GALECA as neatly as a Prime Critic on Immoral Tomatoes, Kristy’s principal point of interest is motion photos. Alternatively, she’s also been identified to gush over television, podcasts, and board games. That it is likely you’ll practice her on Twitter.
Sahil Sachdeva is the CEO of Level Up Holdings, a Personal Branding agency. He creates elite personal brands through social media growth and top tier press features.
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The AI race is reviving an old workplace debate: just how many hours constitute too many
Published
2 weeks agoon
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In the tech world, especially AI startups, 70+ hour workweeks (and sometimes more) have shifted from quiet norms to proudly advertised requirements. Job postings and company sites now openly state that only those thrilled by intense, extended hours should apply. The appeal includes sky-high pay, exciting perks, rapid career growth, and the opportunity to help shape groundbreaking technology. The cost? Significant sacrifices in personal time, energy, and overall health.
This intense approach echoes China’s infamous “996” culture (9 a.m. to 9 p.m., six days a week, totaling around 72 hours), which exploded during its tech surge. Prominent figures once hailed it as a “blessing” for ambitious young people, but fierce public criticism over burnout, unpaid extra hours, and serious health dangers soon followed. Authorities eventually stepped in, compelling companies to at least tone down public endorsements.
Today, a similar philosophy is gaining ground in Western tech hubs, driven by the frantic competition to dominate AI. Venture-backed startups believe blistering speed is essential for outpacing competitors and securing survival. Many founders view marathon hours as simply inevitable in such a high-stakes environment.
Proponents insist that team members who flourish here do so voluntarily, they see the work as deeply engaging and mission-driven, almost like a calling rather than a conventional job. Some leaders liken their teams to top-tier athletes: fueled by passion, focus, and collective purpose instead of fixed timetables.
Skeptics push back hard, arguing that more hours don’t automatically mean more output. Studies and experts repeatedly show that productivity often peaks and then plummets beyond a certain point, frequently, a 70-hour week yields results comparable to (or worse than) a well-managed 50-hour one due to fatigue and diminishing returns.
The health toll is even more alarming: global research ties chronic overwork to elevated chances of cardiovascular problems, strokes, chronic stress, and mental health crises. In the most severe instances, it has been linked to tragic fatalities, something already documented in cultures with entrenched long-hour traditions.
Underlying these dynamics is a real imbalance of power. Not every employee who signs up truly chooses it freely. Factors like economic instability, visa restrictions, scarce alternative opportunities, or the fear of missing out on the AI boom can coerce people into accepting grueling conditions, even when framed as “optional.”
While other sectors increasingly experiment with four-day weeks, remote flexibility, and results-oriented models, the tech/AI space remains split between two competing visions: grinding longer versus working smarter. Reform advocates point out that improved planning, sharper focus, streamlined processes and yes, leveraging AI tools themselves, could accelerate real progress without grinding people down.
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Italy Thwarts Suspected Russian-Linked Cyberattacks Ahead of Winter Olympics
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Just days before the opening ceremony of the Milan–Cortina Winter Olympics, Italian authorities revealed they had successfully neutralized a series of cyberattacks targeting key government infrastructure and Olympic-related digital platforms. The attempted breaches, which officials say were linked to Russian actors, were aimed at foreign ministry offices and websites connected to the Games, raising concerns over cybersecurity threats surrounding major global events.
Italy’s Foreign Minister, Antonio Tajani, confirmed the incidents on Wednesday while speaking to reporters during an official visit to Washington, D.C. According to Tajani, the cyberattacks targeted several foreign ministry systems, including Italy’s diplomatic office in the U.S. capital, as well as websites associated with the Winter Olympics. Some hotels in Cortina d’Ampezzo, one of the Games’ main host locations, were also reportedly among the intended targets.
While Tajani described the attacks as being “of Russian origin,” he did not disclose technical details or identify the specific groups believed to be responsible. “We prevented a series of cyberattacks against foreign ministry sites, starting with Washington, and also involving some Winter Olympics sites, including hotels in Cortina,” he said. The comments came just two days before the official opening ceremony, scheduled to take place at Milan’s iconic San Siro stadium.
The Winter Olympics officially began earlier this week with the first curling matches held in Cortina, marking the start of what Italian authorities expect to be one of the most heavily secured sporting events in the country’s history. The Games span a wide geographic area, stretching from Milan in northern Italy to the Dolomite mountain range, presenting unique logistical and security challenges.
Italy’s Interior Minister, Matteo Piantedosi, addressed parliament on the same day, outlining the scale of security preparations underway. He announced that approximately 6,000 security personnel have been deployed across Olympic venues. These forces include specialized units such as bomb disposal teams, anti-terrorism squads, snipers, and cybersecurity experts, all tasked with ensuring the safety of athletes, officials, and spectators.
The thwarted cyberattacks highlight the growing role of digital warfare in international tensions, particularly during high-profile global events. Major sporting competitions have increasingly become attractive targets for cyber operations due to their visibility, symbolic value, and reliance on digital infrastructure.
Although the Italian government has sought to reassure the public that the situation is under control, the incidents underscore the evolving nature of security threats in the modern era. As nations invest heavily in physical security, cyber defenses have become equally critical in protecting national interests and global events from disruption.
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Amazon’s $200bn AI Bet Shakes Investor Confidence
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Amazon has joined the ranks of America’s biggest technology firms making unprecedented bets on artificial intelligence — and the market response has been swift and unforgiving.
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Chief executive Andy Jassy was candid about the company’s priorities during a call with analysts. While Amazon cited spending across AI, chips, robotics and low-Earth-orbit satellites, Jassy made it clear that artificial intelligence sits at the centre of its long-term strategy.
“This is an unusual opportunity,” he said, describing AI as a force that will fundamentally reshape Amazon’s products and services. “Every customer experience we have today will be reinvented by AI.”
Amazon’s push mirrors a broader industry trend. Meta, Google and Microsoft are collectively expected to invest around $650bn in AI and related infrastructure this year. Meta’s chief executive Mark Zuckerberg recently announced spending of up to $135bn, nearly double the company’s investment from the previous year. Google, meanwhile, plans to more than double its capital expenditure to $185bn, focusing heavily on data centres and AI-driven infrastructure.
Despite rising revenues and profits across the sector, investors appear increasingly cautious. Analysts are pressing technology firms for clearer paths to monetisation as development costs soar. The recent dip in the S&P 500, which includes all major US tech players, underscores a wider sense of market fatigue following years of rapid growth.
At Amazon, the financial balancing act has had human consequences. Chief financial officer Brian Olsavsky acknowledged that cost-cutting measures are being implemented elsewhere in the business. Over the past few months, the company has laid off 30,000 employees, signalling that efficiency and automation may increasingly replace human labour.
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Microsoft has so far avoided specifying its total AI spending, though it has already invested over $72bn in talent acquisition and infrastructure, with no signs of slowing down.
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Crushon AI Emerges as 2026 Top Choice for NSFW AI Chat Users
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LOS ANGELES, January 2026 — In the past year, the environment around mature-themed AI has undergone some significant changes. With many people being disenchanted with the heavily censored chat services, one player stands out in this community: Crushon AI.
Beginning as an alternative, it has become the platform of choice for many people who wish to use their creativity, participating in NSFW AI chat without necessarily creating an account.
What Makes This NSFW AI Platform Different
Most of the popular chatbot platforms use strict content moderation that essentially prohibits the discussion of mature themes on their platforms. As a result, writers, role-players, and adults are left with very few options on such platforms. However, Crushon provides an uncensored platform that values creativity.
The platform supports over twenty language models, which include:
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A user picks a model, builds a character, and starts chatting with it. The time taken for the computer’s responses is usually between near-instant and four seconds.
Key Features for Free NSFW AI Chat
Nonetheless, one must consider that the resources created by Crushon are beyond mere functionality. Model Development allows one to create their NSFW AI persona on their own, which includes their traits in terms of both personality, emotions, and even appearance, all of which are achieved without the need to code. The Group Chat feature allows multiple conversations to happen at the same time between five different personas, which is quite apt for storytelling.
NSFW AI Image Generation That Matches the Moment
One of the interesting things about Crushon’s platform is its free NSFW AI mage feature. Unlike other models, this platform does not offer static images but rather dynamic images based on the conversation being had. Whenever the scene changes, the AI changes the NSFW images accordingly.
This dynamic method allows characters to transmit images that match the developing story, whether of a cozy setting or a more adventurous one. According to users, the development of images that match the context significantly improves immersion when compared to text-based options.
Why Users Are Making the Switch
The NSFW AI chat community is quite saturated, but many platforms require a subscription or limit how much you can use on a daily basis. Crushon allows access to its entire feature set without needing to log in.
This long-term memory holds a capacity of up to sixteen thousand tokens and allows the characters to recall past dialogue and developments. This serves as the foundation for the development of relationships that are based on casual dialogue and have grown over time.
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OpenAI has rolled out ChatGPT Health, a specialized feature enabling U.S. users to upload medical records and sync data from health apps, delivering more tailored responses from the chatbot. The company positions it as a tool to enhance health understanding, though experts and advocates have voiced significant concerns over privacy, data security, and AI’s role in healthcare.
Per OpenAI, the feature integrates data from platforms like Apple Health, Peloton, and MyFitnessPal, as well as user-provided medical documents. It aims to offer contextualized answers on health and wellness topics. Importantly, OpenAI emphasizes that this is not for diagnosing conditions or prescribing treatments and cannot substitute professional medical care.
The firm assures users that Health conversations are isolated from standard chats and excluded from AI model training. It also touts “enhanced privacy measures” to protect highly sensitive health information. Initial rollout is limited to select early testers, with a waitlist for wider availability.
Privacy campaigners, however, caution that health data demands the highest level of protection. Andrew Crawford from the Center for Democracy and Technology stressed the need for impermeable barriers separating health data from other user details, especially amid AI firms pursuing new monetization strategies, such as targeted advertising.
“Emerging AI health features hold potential to empower individuals,” Crawford noted, “yet weak safeguards could expose highly personal data to serious risks.”
This debut aligns with generative AI’s growing influence in daily life. OpenAI reports over 230 million weekly health-related queries on ChatGPT. Proponents highlight AI’s ability to clarify symptoms, explain medical jargon, and guide lifestyle decisions, particularly in overburdened healthcare systems.
Nevertheless, doubts linger about AI accuracy. Large language models can generate erroneous or misleading outputs, often with unwarranted certainty. Detractors fear users might over-rely on such guidance, despite explicit warnings.
Max Sinclair, CEO of AI marketing firm Azoma, hailed it as a “pivotal milestone” for OpenAI, suggesting the company is establishing ChatGPT as a go-to health advisor, which could transform how people research conditions and choose wellness products or therapies.
The tool is not yet available in the UK, Switzerland, or European Economic Area nations due to rigorous data privacy regulations. Analysts predict regulatory challenges could slow or restrict international expansion.
Amid heightened global oversight of AI ethics and safety, following issues like manipulated images and deepfakes—this launch underscores the dual-edged nature of AI in personalized healthcare. Its success as a reliable aid or a new ethical minefield will hinge on striking a balance between technological advancement and accountability.
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The UK government has strongly condemned Elon Musk’s platform X for restricting Grok AI’s image editing and generation features to premium subscribers, describing the change as “insulting” to victims of misogyny and sexual violence. The criticism follows widespread outrage over the AI tool’s role in producing non-consensual sexualized deepfake images, including those depicting women and children.
A spokesperson for Prime Minister Sir Keir Starmer stated that the restriction fails to resolve the underlying problem and effectively monetizes a harmful feature by turning it into a “premium service.” They noted that the swift implementation shows X is capable of quick action when motivated, and called for more responsible measures to prevent abuse entirely.
The issue arose after reports that Grok complied with prompts to digitally alter photos, such as removing clothing from images of individuals without consent. Although the feature is now limited on X to paid users (requiring verified payment details), concerns persist that it may still be available via Grok’s standalone app or website.
Prime Minister Starmer called the generation of sexualized AI images of adults and children “disgraceful” and “disgusting,” vowing intolerance for such unlawful content. He pledged full backing for regulator Ofcom to enforce the Online Safety Act, with options including fines, access restrictions, or even an effective ban on X in the UK if the platform fails to comply.
Ofcom has initiated urgent inquiries and contacted X and xAI, but has not yet issued a public response on next steps. X has not commented on the latest developments.
Experts and campaigners have echoed the government’s stance. Professor Clare McGlynn highlighted the lack of proper ethical safeguards, arguing that the paywall does not eliminate risks and prioritizes profit over safety. The Internet Watch Foundation reported identifying criminal child abuse imagery apparently created by Grok, stressing that the restriction cannot reverse existing harm.
Victims, including those personally targeted, have dismissed the change as inadequate, urging a full overhaul with robust built-in protections.
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Get Featured in TechCrunch: A Practical Guide for Startups and Technology Companies
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For startups and technology-driven businesses, media visibility can play a decisive role in growth and credibility. Among technology publications, TechCrunch stands out as one of the most trusted sources for startup news, funding updates, and innovation trends. Many founders aim to Get Featured in TechCrunch because of its ability to influence investors, customers, and the broader tech ecosystem.
This guide explains how TechCrunch operates, what journalists look for, and how companies can responsibly prepare for editorial coverage.
Why TechCrunch Coverage Is Highly Valued
TechCrunch has built its reputation through independent reporting and in-depth analysis of emerging technologies and startup ecosystems. Its readership includes venture capitalists, founders, product leaders, and industry analysts.
A feature on TechCrunch can help companies:
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Establish authority and trust
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Attract investor and partner interest
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Increase qualified website traffic
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Strengthen brand perception within the tech community
Because of this reach and credibility, many early-stage and scaling companies strategically work toward the goal to Get Featured in TechCrunch at key moments in their growth journey.
Understanding TechCrunch’s Editorial Focu
TechCrunch is an editorial platform, not a promotional directory. Its journalists prioritize factual, timely, and industry-relevant stories that offer value to readers.
Primary Topics Covered
TechCrunch commonly reports on:
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Startup funding rounds and acquisitions
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Product launches with market impact
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Artificial intelligence and deep technology
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SaaS, fintech, Web3, and enterprise tools
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Venture capital trends and startup ecosystems
To Get Featured in TechCrunch, your announcement must align with these topics and present clear relevance to current industry developments.
What Makes a Story Newsworthy
One of the most common mistakes companies make is pitching content that lacks a genuine news angle. TechCrunch evaluates whether a story contributes meaningful insight or signals a shift in the market.
Examples of strong news angles include:
-
A confirmed funding round or acquisition
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A product launch addressing a clear market gap
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Proprietary technology or original research
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Verified traction, revenue growth, or adoption metrics
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Industry disruption or operational innovation
Without a timely and factual story, it becomes difficult to Get Featured in TechCrunch, regardless of product quality.
Preparing Your Company Before Outreach
Before contacting any journalist, your company must be ready for public scrutiny. Editors frequently research brands before responding to pitches.
Essential Preparation Checklist
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A clear and informative website
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Transparent company and founder information
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Supporting data or performance metrics
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Press-ready product descriptions
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Consistent online presence
Preparation demonstrates professionalism and credibility, which significantly improves your chances to Get Featured in TechCrunch.
How to Pitch TechCrunch the Right Way
An effective pitch is concise, factual, and respectful of a journalist’s time. Editors receive a high volume of emails daily, so clarity is critical.
Key Elements of a Strong Pitch
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A precise subject line referencing the news
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A brief summary of what is happening
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Explanation of why it matters to the industry
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Verified facts, numbers, and timelines
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Optional quotes from founders or executives
Avoid exaggerated claims or marketing language. A clear, information-driven pitch is essential if you want to Get Featured in TechCrunch.
The Role of Timing in Media Coverage
Timing plays a major role in editorial decisions. Even strong stories may be declined if they are poorly timed.
Best practices include:
-
Pitching before public announcements
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Coordinating with funding or launch embargoes
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Aligning with trending industry discussions
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Avoiding periods of low editorial activity
Strategic timing increases relevance and improves the likelihood to Get Featured in TechCrunch when editors are actively covering similar topics.
Direct Outreach vs. Professional PR Support
While founders can pitch independently, many companies choose to work with experienced PR professionals. Media specialists understand how to position stories and communicate with journalists effectively.
PR support can help with:
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Story framing and narrative development
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Identifying the right TechCrunch reporters
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Managing follow-ups professionally
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Reducing common pitching errors
For companies unfamiliar with media outreach, professional guidance can improve the chances to Get Featured in TechCrunch without damaging long-term media relationships.
Common Reasons TechCrunch Declines Pitche
Rejection is common and does not necessarily reflect a weak product. Most rejections are based on editorial fit and timing.
Common reasons include:
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Lack of a clear news angle
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Overly promotional messaging
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Insufficient data or validation
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Story not relevant to current coverage priorities
Understanding these factors helps companies refine their approach and prepare better for future attempts to Get Featured in TechCrunch.
Maximizing Impact After Publication
Securing coverage is only the first step. How you use that coverage determines its long-term value.
Recommended actions after publication:
-
Share the article across professional networks
-
Add TechCrunch mentions to your website
-
Include coverage in investor and sales materials
-
Reference the feature in future media outreach
Effective amplification extends the benefits of being able to Get Featured in TechCrunch beyond the initial article.
Conclusion
TechCrunch coverage is earned through relevance, preparation, and responsible storytelling. Companies that understand editorial standards and focus on real industry impact are far more likely to succeed.
By approaching media outreach strategically and maintaining realistic expectations, the goal to Get Featured in TechCrunch becomes achievable for startups and technology brands committed to long-term growth and credibility.
Tech
Top 8 Powerful Types of Technology Transforming Our World in 2025
Published
3 months agoon
November 19, 2025
Introduction
Technology is evolving faster than ever, and 2025 is shaping up to be a breakthrough year across multiple industries. Understanding the different types of technology is no longer optional—it’s essential for businesses, creators, students, and professionals who want to stay ahead.
Whether it’s artificial intelligence powering your daily apps or robotics revolutionizing healthcare, the types of technology emerging today are driving massive shifts in how we work, live, and connect.
This blog by Level Up Mag breaks down the most impactful types of technology in 2025, how they’re shaping the world, and why staying informed gives you a competitive advantage.
What Are the Top Types of Technology in 2025?
Here are the leading types of technology dominating the global landscape in 2025:
1. Artificial Intelligence & Machine Learning
AI is no longer futuristic—it’s everywhere. Among all types of technology, AI stands out as the most transformative.
AI impacts:
- Automation
- Personalized experiences
- Business decision-making
- Predictive analytics
- Creativity & content generation
Tools like ChatGPT, Midjourney, and various enterprise AI models prove that AI will continue reshaping industries. The rise of Generative AI, which is now used in marketing, design, research, and customer service, is defining the next wave of innovation.
2. Blockchain & Web3 Technology
Blockchain isn’t just for crypto anymore. It is becoming the backbone of trust-based digital systems.
This type of technology is used in:
- Supply chain tracking
- Smart contracts
- Identity verification
- Decentralized apps (dApps)
- Secure payments
Web3 introduces ownership, privacy, and transparency—making it one of the most important types of technology reshaping digital ecosystems.
3. Robotics & Automation
Robotics is evolving beyond manufacturing. In 2025, robots are in:
- Healthcare
- Agriculture
- Warehousing
- Retail
- Defense
From humanoid robots to delivery drones, this type of technology is leading the automation revolution.
Robots now assist in surgeries, pick warehouse orders, and even help with customer service. The combination of robotics + AI is unlocking new levels of productivity.
4. Biotechnology & HealthTech
Biotechnology is one of the fastest-growing types of technology, especially post-pandemic. It includes:
- Genetic engineering
- Vaccine development
- Wearable health devices
- AI-powered medical diagnostics
Breakthroughs in personalized medicine, DNA editing, and regenerative treatments are giving humanity tools to prevent diseases early and increase life expectancy.
HealthTech apps and devices are also enabling people to monitor their health in real time.
5. Cybersecurity & Digital Safety
As technology grows, so does cybercrime. That’s why cybersecurity has become one of the essential types of technology in 2025.
It includes:
- Threat detection systems
- Data protection tools
- Network security
- Zero-trust architecture
- AI-powered security systems
Businesses of every size rely on advanced cybersecurity to protect digital assets, customers, and operations.
6. Internet of Things (IoT) & Smart Technology
IoT connects physical devices to the internet, allowing them to communicate and function intelligently.
Popular IoT examples:
- Smart homes
- Connected cars
- Wearable devices
- Smart manufacturing
- Smart city infrastructure
This type of technology improves convenience, safety, and operational efficiency across industries.
7. Extended Reality (AR, VR & MR)
Extended Reality is becoming mainstream, especially in education, gaming, real estate, and corporate training.
This type of technology offers:
- Immersive learning
- 3D virtual experiences
- Virtual events
- Real-time simulation training
In 2025, AR glasses, VR training modules, and mixed reality environments are widely used for both entertainment and productivity.
8. Cloud Computing & Edge Computing
Cloud computing powers almost every major platform today. But edge computing is emerging as an important complement.
They support:
- Streaming services
- SaaS platforms
- Real-time data processing
- Remote work
These types of technology are crucial for storing data securely, improving speed, and enabling large-scale digital operations.

Why Understanding These Types of Technology Matters
Knowing the top types of technology helps you:
- Stay competitive in your industry
- Make informed business decisions
- Upskill for future careers
- Innovate faster
- Adapt to digital transformation
Technology is not slowing down—those who understand it will always stay ahead.
The Future of Technology in 2025 and Beyond
2025 marks a turning point in human innovation. The main types of technology discussed above are converging, amplifying each other’s potential.
AI + robotics will redefine labor.
Blockchain + IoT will enhance global transparency.
AR + 5G will reshape digital experiences.
Biotech + data analytics will transform healthcare.
The world is entering an era where technology doesn’t just support life—it enhances it.
Conclusion
From AI to biotechnology, the top types of technology in 2025 are opening the door to smarter, safer, and more efficient ways of living. Understanding these technologies empowers individuals and businesses to grow, innovate, and stay future-ready.
Level Up Mag will continue delivering powerful insights into the evolving tech landscape—because in this fast-changing world, staying informed is your biggest advantage.
🚀 Introduction
The tech landscape in 2025 is evolving at an unprecedented pace. From artificial intelligence (AI) breakthroughs to the rise of quantum computing, businesses and consumers alike are witnessing transformative changes. In this article, we delve into the top 10 tech trends that are set to redefine industries and daily life.
1. Agentic AI: Autonomous Decision-Making
Agentic AI refers to systems that can make independent decisions to achieve specific goals. Unlike traditional AI, which requires human oversight, agentic AI can operate autonomously, learning from its environment and experiences. This advancement is revolutionizing sectors like logistics, healthcare, and customer service, where real-time decision-making is crucial.
2. Quantum Computing: The Next Frontier
Quantum computing harnesses the principles of quantum mechanics to process information in ways classical computers cannot. In 2025, significant strides have been made in developing stable qubits and error-correction techniques. Industries such as pharmaceuticals, finance, and cybersecurity are poised to benefit from the immense computational power quantum computers offer.
3. Extended Reality (XR): Blurring the Lines Between Physical and Digital
Extended Reality encompasses virtual reality (VR), augmented reality (AR), and mixed reality (MR). In 2025, XR technologies are becoming more immersive and accessible, enhancing experiences in gaming, education, and remote work. Companies are leveraging XR for virtual training programs, interactive product demonstrations, and collaborative meetings.
4. 5G and Beyond: The Evolution of Connectivity
The rollout of 5G networks continues to accelerate, providing faster and more reliable internet connections. Looking ahead, research into 6G technologies is underway, promising even higher speeds and lower latency. Among the top tech trends, these advancements are set to enable innovations in autonomous vehicles, smart cities, and the Internet of Things (IoT).
5. AI-Driven Cybersecurity: Proactive Threat Detection
As cyber threats become more sophisticated, traditional security measures are no longer sufficient. AI-driven cybersecurity solutions are emerging to detect and respond to threats in real-time. By analyzing patterns and anomalies, these systems can identify potential breaches before they occur, safeguarding sensitive data and infrastructure.
6. Sustainable Tech: Green Innovations for a Better Future
With growing concerns over climate change, there is a push towards sustainable technologies. In 2025, innovations like renewable energy solutions, electric vehicles, and energy-efficient appliances are gaining traction. Companies are investing in green technologies to reduce their carbon footprint and promote environmental responsibility.
7. Edge Computing: Processing Data Closer to the Source
Edge computing involves processing data near its source rather than relying on centralized data centers. This approach reduces latency and bandwidth usage, making it ideal for applications like autonomous vehicles and real-time analytics. As IoT devices proliferate, edge computing is becoming increasingly important.
8. Blockchain Beyond Cryptocurrency: Decentralized Applications
While blockchain is best known for powering cryptocurrencies, its applications extend far beyond digital currencies. In 2025, industries such as supply chain management, healthcare, and finance are exploring blockchain for secure and transparent transactions. Decentralized applications (dApps) are being developed to streamline processes and enhance trust.
9. Robotics and Automation: Transforming Industries
Advancements in robotics and automation are reshaping industries like manufacturing, healthcare, and logistics. In 2025, robots are performing complex tasks with greater precision and efficiency. Collaborative robots (cobots) working alongside humans are among the leading tech trends, enhancing productivity and safety in various work environments.
10. Biotechnology: Merging Biology with Technology
Biotechnology is making significant strides in 2025, with innovations in gene editing, personalized medicine, and synthetic biology. These advancements are leading to new treatments for diseases, improved agricultural practices, and sustainable bio-manufacturing processes. The convergence of biology and technology holds promise for addressing global challenges.
For more insights on media strategy and PR success, check out Gerry Gadoury’s profile to see how industry experts leverage innovative approaches to boost visibility and brand authority. Learning from leaders like him can inspire your own tech journey and growth.
🔍 Conclusion
The tech trends of 2025 are not just shaping the future—they’re actively transforming the present. From autonomous AI systems to breakthroughs in quantum computing, these innovations are creating new opportunities and challenges across industries. Staying informed and adaptable is crucial for individuals and businesses aiming to thrive in this rapidly evolving landscape.
Tech
Apple Breaks Tradition: Touchscreen MacBooks Set to Revolutionize Laptops in 2026
Published
4 months agoon
October 19, 2025
A Bold Shift from Steve Jobs’ Legacy
After over a decade of staunch resistance, Apple is poised to launch touchscreen MacBook Pros, marking a dramatic pivot in its design philosophy. Bloomberg reporter Mark Gurman reveals that these innovative devices will debut in late 2026 or early 2027. This move challenges the foundational beliefs of co-founder Steve Jobs, who in 2010 dismissed vertical touchscreens as ergonomically flawed. “Touch surfaces don’t want to be vertical. It gives a great demo, but after a short period of time, you start to fatigue,” Jobs argued. Even under Tim Cook’s leadership in 2012, Apple likened merging a laptop and tablet to combining a toaster with a refrigerator.
The touchscreen laptop market’s explosive growth has forced this evolution. Generating $50 billion globally this year, it’s projected to surge to $120 billion by 2033. Apple’s entry acknowledges shifting consumer demands for versatile devices that blend laptop power with tablet intuitiveness. No longer just a demo gimmick, touch functionality now promises real-world utility, driven by advanced hardware that mitigates fatigue through smarter ergonomics.
Cutting-Edge Tech Meets Everyday Usability
The new MacBook Pros will dazzle with OLED displays, the same vibrant panels powering iPhones and iPad Pros, in 14- and 16-inch sizes. Thinner and lighter than ever, they’ll be fueled by the M6 processor, succeeding the recently launched M5 in current models. Pricing will command a premium: expect the 14-inch to start above $1,799 (versus $1,599 today) and the 16-inch over $2,799 (from $2,499). A sleek hole-punch camera cutout replaces the notch, offering a cleaner aesthetic.
Crucially, touch complements rather than replaces the keyboard and trackpad, preserving MacBook’s intuitive workflow. Upgraded hinges and a reinforced display eliminate screen wobble during interactions, addressing Jobs’ core concerns. This hybrid approach enhances creative tasks like sketching in design apps or annotating documents, while AI-boosted M6 chips accelerate graphics and machine learning.
Complementing this, the MacBook Air gets an M5 refresh in spring 2026, holding its $999 price as Apple’s top seller for students and pros. Together, these updates position Apple to dominate a $194 billion laptop market, forecasted to exceed $334 billion by 2030.
Unlocking Entrepreneurial Goldmines in Apple’s Ecosystem
For startups and innovators, Apple’s touchscreen leap is a treasure trove. The hybrid interface demands fresh apps optimized for touch-keyboard synergy—think stylus-enabled drawing tools, interactive educational platforms, or productivity suites for media editors. Creative pros, students, and tech enthusiasts will drive demand, expanding beyond traditional Mac users.
Accessory makers can thrive with ergonomic stands, precision styluses, and protective cases tailored for touch durability. Software developers should target niches like augmented reality overlays for design workflows or AI-assisted note-taking. Early movers could capture market share as adoption spikes post-launch.
Challenges loom: high prices may deter budget buyers, and devs must master dual-input optimization to avoid clunky experiences. Yet Apple’s polish—seamless integration with iOS apps and ecosystem lock-in—mitigates risks. Analysts predict touchscreen Macs will boost productivity by 20-30% in creative fields, fueling a startup boom.
Entrepreneurs: scout partnerships via Apple’s developer program. Launch beta apps now to ride the hype wave. From indie devs crafting touch-first games to firms building enterprise training tools, opportunities abound in this $120 billion frontier.
A New Dawn for Versatile Computing
Apple’s touchscreen MacBooks herald a versatile computing era, fusing powerhouse performance with intuitive touch. This isn’t mere capitulation—it’s strategic mastery, blending legacy ergonomics with modern demands. Consumers gain fluid workflows for everything from coding marathons to casual sketching, while pros unlock unprecedented efficiency.
As 2026 nears, excitement builds. Will prices curb mass appeal? Can software evolve fast enough? Apple’s track record suggests triumph. For entrepreneurs, it’s launchpad time: innovate boldly within this ecosystem, and reap rewards from a paradigm shift. The laptop isn’t dying, it’s evolving, and Apple’s at the helm. Watch this space; the future feels tantalizingly touchable.
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