Tech
How to make employ of leftover meals to wrestle meals insecurity
Published
1 year agoon
Food raze and agricultural surpluses own environmental and social impacts, past meals ethical stepping into the rubbish.
Credit: Getty Photographs
We have all chanced on ourselves clutching that lonely can of forgotten pantry beans, the final of an impulse bulk receive at a warehouse membership or a vital sale on the grocery retailer. It is possible you’ll possibly most definitely additionally throw them in the trash or (hopefully) send them to your native meals bank, alongside pasta, boxed mac and cheese, and other dry items. And that’s the reason potentially where our figuring out of meals raze begins and ends.
Nonetheless the nationwide squawk of excess meals raze, and the next traipse to decrease and reallocate our nation’s excess, is vital more complex. Food rescue, or reallocation, is the umbrella term for a broad vary of initiatives that search to place meals destined for landfills and redistribute it to those in want, with the hope of lowering environmental anxiety and curbing meals insecurity. The traipse goes past ethical efforts to donate meals to those in want: It addresses overconsumption, encouraging people to donate what they’ve already grown or purchased, in preference to along side more meals into a system of raze.
And the traipse operates throughout industries, on multiple levels, addressing both higher-scale agricultural raze and smaller-scale family raze. Authorities functions serve farms and agencies to donate meals surpluses through government incentives. Food banks redistribute would-be raze to communities in want, and original tech ventures, love on-ask meals donation apps, join people to meals on an particular particular person foundation.
The U.S. Department of Agriculture estimates that the United States wastes 133 billion kilos of meals a yr as a result of components love components throughout transportation, over-ordering by retail agencies, and family raze. Food raze (or “surplus”) makes up about 24 percent of what goes into American landfills, with client-going through agencies establishing 23 million a total bunch raze and households establishing 30 million a total bunch raze each yr, in preserving with ReFED, a nonprofit that collects files on meals raze throughout the United States.
Globally, 14 percent of meals produced is lost between harvest and retail, whereas an estimated 17 percent of complete global meals manufacturing is wasted, the United Worldwide locations reports. That huge amount of meals raze is said to as much as 10 percent of greenhouse emissions, in preserving with but another 2021 chronicle from the United Worldwide locations. “Reducing meals raze would lower greenhouse gasoline emissions, unhurried the destruction of nature through land conversion and pollution, make stronger the availability of meals and thus decrease starvation and put money at a time of worldwide recession,” Inger Andersen, govt director of the UN Atmosphere Programme (UNEP), acknowledged in a converse on the time.
The USDA reports around 34 million American citizens are meals afraid. In 2021, nationwide starvation nonprofit Feeding The US estimated that more than 42 million people faced meals insecurity in the United States. And with the expiration of pandemic security procure functions love emergency Supplemental Diet Assistance Program (SNAP) advantages impacting hundreds of thousands of American citizens, that’s a form of hungry households that may possibly be fed with the billions of kilos of meals going to landfills.
Dr. Roni Neff, director of the Food Machine Sustainability and Public Properly being Program at Johns Hopkins Center for a Livable Future and accomplice professor on the Bloomberg College of Public Properly being, says the frenzy to rescue meals has grown over the final decade because the nation’s community of meals pantries and meals banks expanded, made decided throughout the pandemic. “There’s huge inequities in want, and that’s the reason been shown throughout COVID-19 fairly clearly,” Neff acknowledged. “I deem that the ‘abundant bang for the buck’ is in higher scale processes, but there are truly most important systems that people can attain into it.”
While meals raze and meals insecurity are no longer going to be eradicated purely by particular particular person actions, Neff says, your choices can restful befriend.
Right here is how it is possible you’ll possibly most definitely rob fragment in meals rescue on nearly each level, from donations to day-to-day choices to decrease your raze:
1. Provide your uneaten meals before it goes to raze
Venerable meals banks are the most same outdated, and veritably accessible, manner to donate your unused meals to those in want. Justin Block is the worn managing director of Digital Platform Technology at starvation nonprofit Feeding The US, a nationwide organization working to total starvation through a system of nationwide meals pantries and diet functions. It coordinates multi-level donations of would-be meals raze from people, cramped agencies, and higher corporate donors through a program known as Meal Join.
Meal Join supports meals rescue on many levels. First, there’s mealconnect.org, a web based platform for donors to submit extra, on hand meals to be claimed by meals pantries throughout the nation, Block explains. Meal Join connects donors immediately to people or transportation agencies that can bag and lift meals to the closest participating meals bank or meals pantry. It additionally distributes higher amounts of meals from restaurants, cramped agencies, and people to meals vendors, soup kitchens, and meals pantries, the employ of volunteers educated to take care of and transport meals.
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To donate meals right faraway from your individual kitchen, gain your closest Feeding The US meals pantry. The organization has a searchable database of native participating meals banks for your condominium. For meals pantries outside the Feeding The US community, are trying foodfinder.us — an interactive virtual design of meals pantries throughout the nation.
Minute industry householders who would prefer to donate unused, excess meals can register for the Meal Join program.
Also are trying other nonprofits attempting to decrease meals raze through group of workers-generated initiatives and inventive tech:
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Transfer For Starvation teams up with agencies, licensed shifting firms, and volunteers to roam undesirable meals to native meals banks, allowing agencies and people to curb their very own raze and present meals to people in want. Founded in Contemporary Jersey, the organizations now operates in all 50 states and Canada. When you happen to are shifting and want to ranking rid of pantry items, gain a registered meals mover on Transfer for Starvation’s web location who will lift your nonperishable meals to your native meals bank.
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Rescuing Leftover Cuisine is a nonprofit wrathful about saving meals surplus from meals vendors and locations love offices, eating halls, and restaurants. Thru a digital community of volunteers, the organization coordinates meals pickups and distribution throughout 9 branches: Atlanta, GA, Chicago, IL, Columbus, OH, Dallas, TX, Los Angeles, CA, Massachusetts, Contemporary Jersey, Contemporary York Metropolis, and Rhode Island. It is possible you’ll possibly most definitely additionally take a look at in to donate your organization’s excess meals online.
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Food Rescue US‘ community of meals donors, movers, group of workers organizations, and meals banks distribute meals right faraway from donors to people in want in 24 states and the District of Columbia. It is possible you’ll possibly most definitely additionally register online to be a pickup and transport volunteer, start a Food Rescue US position for your condominium, or contact a local chapter’s director to vary into a donor.
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Food Rescue Hero is a meals rescue app, on hand on the Apple Retailer and Google Play, providing a platform for retail-basically basically based mostly meals rescue networks of meals rescue and starvation reduction nonprofits. The app serves 15 meals rescue partners covering over 25 communities.
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Ruin No Food is a nonprofit online “marketplace” for agencies, farms, and nonprofits to join in repeat to decrease and redistribute uneaten meals. It is possible you’ll possibly most definitely additionally register as a donor yourself (basically for industry, farm, or grocery retailer householders), or take a look at in as a volunteer. Charities or nonprofit organizations are impressed to register with Ruin No Food to claim excess meals throughout the organization’s online system.
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Tall Harvest is a nonprofit that encourages people to decrease their meals raze by donating excess maintain from dwelling and higher-scale gardening initiatives. Those eager on both rising or donating already-grown meals can take a look at in online. It is possible you’ll possibly most definitely additionally additionally search a meals pantry close to you.
Or it is possible you’ll possibly most definitely roam vital more hyperlocal by donating your meals immediately to your neighbors. Shall we deliver, group of workers fridge functions — mutual lend a hand initiatives where volunteers defend publicly-accessible fridges launch 24/7 — settle for a broad vary of meals, both cooked and nonperishable. It is possible you’ll possibly most definitely additionally gain a design of fridges close to you on Freedge.com, an global nonprofit supporting group of workers fridges throughout the sphere.
Every organization has its own systems for meals security and donations. Nonetheless, broadly, Neff says that persons are immediate to throw out meals long before or no longer it is in fact depraved, and that’s the reason along side to our raze squawk. “Or no longer you’ll doubtless be able to must acknowledge that nearly all date labels are no longer about meals security. They’re the producer’s easiest estimate of when quality could additionally decline, but it no doubt veritably is declining at an imperceptible amount,” Neff explains. The USDA’s files to meals security labels explains that “easiest if worn by” or “employ by” dates — which in overall are no longer required by federal guidelines — are easiest indicators of a product’s quality, no longer meals security. Other than for decide products love dinky one system, “if the date passes throughout dwelling storage, a product must restful be safe and wholesome if handled effectively,” the USDA explains.
Additionally, many meals agencies are now abiding by voluntary alternate systems, Neff says. In these systems, “easiest if worn by” is worn to stamp the typical date for the immense majority of meals (love the USDA explains). Where these systems diverge are with “employ by” labels, which many grocers and meals retailers are now the employ of to stamp a smaller portion of products where security will doubtless be a squawk if consumed after the date.
When you happen to are uncertain, consult with meals rescue organizations for converse steering on their donation protocols. Tall Harvest recommends the employ of its ProducePedia to search out nutritional and storage facts about diversified meals items before donating.
2. Give your money and time to nonprofits and rescue initiatives
No meals to present? No worries. Neff says money and time create the largest affect in lowering raze, serving to organizations with their efforts in meals rescue, environmental activism, and starvation reduction to create huge-reaching, long-term alternate.
While donating money over meals could additionally seem a dinky bit disconnected, or could additionally no longer “in actual fact feel as upright as giving some concrete product,” Neff says, “the money can veritably roam a for a long way longer manner.” Hoping on the organization, monetary donations can additionally befriend toughen meals rescue networks, funding more transportation, storage facilities, or other working costs wanted to delay throughout the nation. Donations additionally enhance political outreach for environmentally pleasant policies, and can fund initiatives that offer tutorial sources to communities addressing meals raze and insecurity, she says. Volunteering equally helps organizations delay their skill to receive and distribute mass amounts of meals raze, explains Neff.
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Remember volunteering with Feeding The US to befriend Meal Join’s work with participating, nearby meals banks. Volunteers befriend kind and pack meals, workers meals pantries, and lift meals immediately to properties.
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Monetary donations to Tall Harvest will doubtless be made as single “exhaust once” contributions of a can or box meals or as same outdated contributions to AmpleHarvest.org “to create a sustainable and recurring different for native growers to fragment their harvest with neighborhood meals pantries.” It is possible you’ll possibly most definitely additionally additionally sponsor a single meals pantry for your condominium.
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Transfer for Starvation operates off of donations to fund its transportation products and services, meals drives, and more. Most contemporary donations roam toward the organization’s efforts to take care of meals insecurity attributable to rising costs and cuts to SNAP advantages. In accordance to the organization, a $25 donation affords sufficient sources to lift 63 meals. It is possible you’ll possibly most definitely additionally additionally volunteer with the organization as a mover, be part of a marathon fundraiser, or register your group of workers in the Transfer for Starvation community to facilitate neighborhood donations.
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Rescuing Leftover Cuisine wants volunteers to roam donations. The organization additionally accepts monetary donations that roam in direction of the transportation and present of excess meals. It is possible you’ll possibly most definitely additionally donate immediately to a rescue division for your condominium.
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Food Rescue US uses a sturdy volunteer community to befriend with meals rescue throughout participating states, workers group of workers kitchens reusing meals surplus, and lift meals immediately to those in want. The organization additionally accepts monetary donations that roam in direction of working costs as effectively as meals transportation. It is possible you’ll possibly most definitely additionally additionally donate immediately to one in every of its native chapters from the identical page.
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It is possible you’ll possibly most definitely additionally donate to the founding organization in the lend a hand of the Food Rescue Hero app, 412 Food Rescue, which additionally delivers would-be meals raze to a community of nonprofits combating meals insecurity. Donations fund the organization’s transportation and present costs, as effectively as its accomplice functions, along side a monthly grocery subscription that distributes “grotesque” maintain and a program that turns salvaged meals surplus into original meals.
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To befriend Ruin No Food’s mission, take a look at in as a transportation or outreach volunteer, fragment of the organization’s efforts to signal up more meals surplus donors. Volunteers can befriend roam meals to nonprofits or attain out immediately to meals agencies and farms to signal up them in native meals rescue efforts. It is possible you’ll possibly most definitely additionally additionally donate money immediately, which goes in direction of transportation and present costs for volunteer deliveries. Join with the organization to search out up-to-date records on volunteering and donating.
For more organizations to enhance, ReFED’s Resolution Provider Directory lists more than 1,500 organizations working to prevent, rescue, and recycle meals surpluses.
3. Give a grab to environment and people-focused policies
These particular particular person actions are ethical a cramped fragment of the resolution to a nationwide squawk. As Neff explains, meals rescue initiatives are most important but act easiest as non permanent and restricted solutions. “Or no longer it is something we fully must finish, but infrequently we more or less over-romanticize what it can finish,” she says. “If we in fact want to take care of starvation, or no longer it is no longer the least bit times about amassing chunks of meals and giving it to people, or no longer it is about addressing the muse causes of starvation.”
So, alongside these non permanent actions, raze-acutely aware customers can suggest for federal policies that be privy to things love employment, residing wages, universal long-established earnings, and support functions love SNAP, Neff says. The mass amount of meals raze going to landfills each yr proves that meals insecurity is no longer the made of meals scarcity, she adds. Phase of the squawk is merely an absence of cash to aquire diversified, nutritious meals before it goes to raze. Supporting federal functions love SNAP and the Particular Supplemental Diet Program for Girls folks, Infants, and Younger people (WIC) helps present low-earnings households with this procuring vitality, Neff says.
Folks can additionally serve their representatives to construct guidelines focusing on meals raze immediately. Policies love Vermont’s Standard Recycling Legislation restrict meals raze from residential and commercial trash, encouraging meals to be donated or composted in environmentally-pleasant systems. Or put a ask to your legislative representatives to enhance original federal-level meals rescue initiatives. In 2019, the Environmental Protection Agency (EPA) and United States Department of Agriculture (USDA) ran the Food Restoration Challenge, a mission to incentivize partners to lower the nation’s meals raze in half of by 2030. The squawk gathered 600 participants and endorsers to divert over 1.2 million a total bunch wasted meals from coming into landfills or incinerators.
In ReFED’s 2021 Roadmap to 2030 chronicle — outlining the major causes of meals raze and seven solutions to curb raze over the next 10 years — the organization bolstered the want to incentivize meals rescue initiatives with tax credits for rescue functions. Angel Veza, ReFED’s capital, innovation, and engagement senior manager, says these tax credits would befriend both meals agencies and meals rescue organizations, which she says require this originate of enhance to make self-sustainable industry models past ethical charitable donations. Federal tax incentives offer a stronger platform for agencies to prioritize meals rescue interior their operations, and people must serve their representatives to integrate these advantages into native climate and health coverage when that it is possible you’ll possibly most definitely imagine, in preserving with ReFED. Veza additionally says people must suggest for elevated prison responsibility protections — love the federal Bill Emerson Fair correct Samaritan Food Donation Act that protects meals donors from upright prison responsibility — for meals agencies and organizations that distribute or resell rescued meals.
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And to befriend prevent meals raze before it even occurs, ReFED emphasizes the want for a federally supported meals raze training — whether in the originate of vital-scale tutorial campaigns or integrated into the college system itself. The USDA currently affords records on meals storage and raze on MyPlate.gov.
Folks can start doing this work themselves, instructing their households, friends, and coworkers about the affect of meals raze and how they may be able to enhance meals rescuers. Look at out ReFED’s Insights Engine to learn more about the nation’s meals system, read about solutions, and calculate the environmental and social affect of meals raze yourself.
UPDATE: Aug. 5, 2023, 5:00 a.m. EDT At the origin printed in April 2021, this chronicle has been updated with aloof figures and extra records.
Scurry joined Mashable’s Social Fair correct crew in 2020, covering online reports about digital activism, native climate justice, accessibility, and media illustration. Her work additionally touches on how these conversations manifest in politics, standard tradition, and fandom. In most cases she’s very droll.
Sahil Sachdeva is the CEO of Level Up Holdings, a Personal Branding agency. He creates elite personal brands through social media growth and top tier press features.
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Advancements in confidential computing are set to revolutionize data analysis. With technologies like homomorphic encryption, businesses can perform calculations and gain insights without ever exposing the underlying data. This trend balances the need for privacy with the demand for actionable intelligence, making it a crucial development in data management.
4. Real-time Data
The importance of real-time data cannot be overstated. Companies are prioritizing instant data collection and analytics to enhance decision-making speed and responsiveness to market dynamics. In 2025, organizations that harness real-time data will enjoy a significant competitive advantage, enabling them to adapt swiftly to changing conditions.
5. Data Sovereignty
As awareness of data rights grows, data sovereignty is becoming a critical topic. Individuals are increasingly concerned about who owns their personal data and how it’s managed. This trend will influence regulations and business practices, leading to a more transparent approach to data governance and usage.
6. Data as a Commodity
Organizations are starting to view data as a commodity, recognizing its inherent value. This shift will lead to the emergence of marketplaces for digital information, where businesses can trade data as a valuable asset. Understanding this trend will be essential for companies looking to leverage their data for profit and strategic advantage.
7. Data-Centric AI
In 2025, the focus of AI development will shift towards data-centric AI. This trend emphasizes improving the quality and diversity of training datasets, leading to more reliable and effective AI systems. By reducing bias and enhancing effectiveness, organizations can create AI solutions that are better tailored to their specific needs.
8. Enhanced Data Collaboration
As organizations recognize the importance of data sharing, enhanced data collaboration will become a key trend. Partnerships between companies and institutions will facilitate more robust data exchanges, leading to innovative solutions and improved decision-making. This collaborative approach will drive value creation and innovation across sectors.
9. AI-Powered Data Governance
With the rise of data-centric strategies, AI-powered data governance will be crucial. Organizations will leverage AI tools to automate compliance, data quality checks, and security measures, ensuring robust governance frameworks. This trend will help companies manage their data more efficiently while adhering to regulations.
10. Ethical AI Development
As discussions around the ethical implications of AI intensify, ethical AI development will emerge as a significant trend. Organizations will prioritize building transparent, fair, and accountable AI systems that respect user privacy and rights. This commitment to ethics will enhance public trust and ensure sustainable AI practices.
Tech
How Technology Can Help Combat the Illegal Trade in Elephant Ivory?
Published
2 weeks agoon
October 28, 2024Introduction
The illegal trade in elephant ivory has long threatened the survival of these majestic creatures. Despite international bans, poachers continue to find ways to exploit the demand for ivory, often masking illegal elephant ivory as legal alternatives like mammoth ivory. However, new advancements in laser technology may provide a much-needed solution to distinguish between illegal ivory and its legal counterparts. This article explores how this laser-based technique can be a game-changer in the fight against illegal elephant ivory trade.
Understanding the Issue: Illegal Elephant Ivory Trade
The trade of elephant ivory is a global issue, with significant impacts on elephant populations. Although international agreements like the Convention on International Trade in Endangered Species (CITES) have banned the transnational trade of modern ivory, poachers continue to exploit loopholes. For instance, the trade of mammoth ivory is legal, allowing criminals to disguise illegal elephant ivory as mammoth tusks. This challenge puts immense pressure on law enforcement and border security, making it difficult to combat the illegal ivory trade effectively.
The Challenge: Differentiating Mammoth Ivory from Illegal Elephant Ivory
Mammoths, the ancient relatives of modern elephants, went extinct around 4,000 years ago. Today, their tusks are sometimes extracted from frozen ground, legally sold, and even carved into valuable artifacts. However, telling the difference between these ancient tusks and illegal elephant ivory can be nearly impossible, especially after the ivory is carved. This issue poses a significant challenge for customs and border patrol agents working to stop the illegal elephant ivory trade.
Even experts find it difficult to distinguish between mammoth and elephant ivory. Traditional methods like DNA analysis or radiocarbon dating are effective but have significant drawbacks—they are time-consuming, expensive, and require a sample to be destroyed for testing. For a border security officer needing quick, accurate results, these methods are not always feasible.
A Breakthrough Solution: How a Laser Technology Can Help
In response to these challenges, a breakthrough in a laser technology offers a faster and more accurate solution. Researchers at the University of Bristol, including Dr. Rebecca Shepard, have developed a laser-based technique using a Raman spectrometer. This tool, already in use at airports to identify materials like drugs, has been repurposed to quickly distinguish between illegal elephant ivory and mammoth ivory.
The Raman spectrometer works by shining a laser onto an ivory sample. The way the laser reflects back provides detailed information about the material’s composition, allowing it to accurately identify whether the ivory is from an extinct mammoth or a modern elephant. This method is not only quick but also non-destructive, making it ideal for use in border security.
Potential Impact: A Game-Changer for Wildlife Crime Prevention
The implications of this new technology in combating illegal ivory trade are significant. With the ability to quickly distinguish between illegal elephant ivory, law enforcement agencies can more effectively prevent the smuggling of elephant tusks disguised as mammoth ivory. This innovation offers a new level of protection for elephants, which continue to face the dual threat of poaching and habitat loss.
Moreover, technology can be used to fight poaching at every level, not just in distinguishing ivory types. From tracking illegal activities in real-time to providing evidence in prosecutions, advancements like a laser technology can be applied across various stages of wildlife protection.
Why This Matters: Protecting Elephants from Extinction
Elephants are at risk of following the fate of mammoths if immediate action is not taken to protect them. As history has shown, a combination of climate change and human activity contributed to the extinction of mammoths. Today, modern elephants face similar threats. The illegal ivory trade drives poaching, which significantly reduces elephant populations and disrupts their ecosystems.
The new laser-based technique offers a powerful tool to combat the illegal trade in elephant ivory, ensuring that border forces can act swiftly to stop the flow of illegal ivory. By leveraging this innovation, we have a chance to protect living elephants from the same fate as their extinct relatives.
Conclusion: The Role of Technology in Combating Illegal Ivory Trade
The illegal trade in elephant ivory is a complex problem that requires innovative solutions. With the advent of a laser technology, law enforcement has a new tool to combat the illegal ivory trade and protect elephants from extinction. By accurately differentiating between mammoth and illegal elephant ivory, this technology represents a significant step forward in the fight against wildlife crime.
Technology can be used to fight poaching at every level, and the development of non-destructive methods like this one brings hope that future generations will see elephants thriving in their natural habitats. By applying these advancements, we can ensure that elephants do not meet the same fate as their ancient relatives.
Tech
Tesla Robotaxi Service to Revolutionize Autonomous Ride-Hailing in 2026
Published
3 weeks agoon
October 25, 2024Tesla has announced plans to launch a new robotaxi service, with CEO Elon Musk aiming to make autonomous ride-hailing a reality. The company’s Cybercab production is set to start in 2026, with a price point under $30,000. This move could significantly lower the barriers to entry for driverless ride-hailing services.
Affordable Autonomous Driving with Cybercabs
Tesla’s robotaxi will utilize cutting-edge autonomous vehicle technology, offering a driverless ride-hailing option that promises to be both affordable and efficient. The focus on “Tesla robotaxi” appears prominently as Tesla plans to leverage its existing expertise in self-driving cars to dominate this space. The new Cybercab model could redefine how people commute, making Tesla’s vision of accessible autonomous ride-hailing a game-changer in the electric vehicle market.
Navigating Regulatory Hurdles
Like other tech giants, Tesla faces regulatory challenges in getting approval for driverless services in markets like California and Texas. However, Elon Musk remains optimistic about the robotaxi service, which is expected to reshape urban transportation. The focus keyword is also relevant to the ongoing discussions around AI regulations in the U.S., which could impact the rollout of Tesla’s autonomous vehicles.
Why Tesla’s Robotaxi Service Matters
The introduction of Tesla’s robotaxi reflects the company’s broader strategy to integrate driverless technology into everyday life. By offering a paid ride-hailing service, Tesla aims to attract investors and consumers alike, creating new revenue streams that go beyond traditional car sales. It emphasizes Tesla’s effort to take on competitors like Waymo, with Tesla vs. Waymo becoming a key battle in the autonomous ride-hailing services sector.
Focus on Sustainability Amid Increasing Energy Demands
Tesla is not only focusing on expanding its robotaxi service but also addressing the increasing energy demands associated with data center energy consumption. The company’s push towards sustainable energy for tech growth aligns with the needs of a rapidly growing tech industry, including autonomous vehicle technology.
Tech
Meet the Versatile Growth Hacker from India: Abhimanyu C Jivraj
Published
2 months agoon
September 24, 2024In a world where businesses are constantly evolving, one name stands out as a pioneer of growth hacking—Abhimanyu C Jivraj. Based in India, Abhimanyu is a versatile growth hacker whose expertise transcends traditional marketing. While many associate growth marketing with advertising and brand awareness, Abhimanyu’s approach dives deeper into the very fabric of business operations, touching everything from research and development (R&D) to finance and engineering. His methodology aligns with the A3R3 funnel (Awareness, Acquisition, Activation, Retention, Revenue, and Referral), a sophisticated model that fosters long-term success for companies by improving both products and services and also their marketing and customer experience over time.
Abhimanyu describes growth hacking as what Einstein would call an “inch equation that explains the universe”—except, in this case, it explains the intricacies of business growth. It’s a common misconception that growth hacking and growth marketing are the same. Growth hacking, however, takes a holistic view by focusing on all business functions and emphasizing innovation and continuous improvement. “You’ll find ‘growth marketer’ on my website, but in the truest sense, I am a growth hacker,” says Abhimanyu.
A Journey of Bold Choices and Strategic Innovation
Abhimanyu’s career path is as unconventional as it is inspiring. He began his professional life as a print engineer but quickly realized that the printing industry offered little room for innovation. Despite societal and familial pressure to follow the traditional route of an engineer, Abhimanyu pursued his passion for marketing and business. His decision wasn’t easy—switching careers and stepping into the unknown was met with resistance, especially in a society where the herd mentality often prevails.
However, his determination paid off. Abhimanyu built a reputation as a strategic thinker with a flair for digital and customer experience management. His work with Fortune 500 brands showcases his ability to achieve exceptional results.
Growth Hacking: The A3R3 Funnel and Beyond
The turning point in Abhimanyu’s career came when he discovered the A3R3 funnel during his tenure at a Singapore-based digital agency. Originally coined by American Investor Dave McClure as the Pirate Metrics (AAARRR), the framework provides a comprehensive strategy for businesses to scale. Later marketers expanded on this concept by incorporating awareness as a crucial element, thus creating the A3R3 funnel—a model that not only focuses on customer acquisition but also emphasizes retention and revenue generation through product-led growth.
Inspired by Sean Ellis, who popularized growth hacking, Abhimanyu connected with Ellis on LinkedIn and immersed himself in the methodology. “Reading his book ‘Hacking Growth’ by mistake turned out to be a life-changing event,” Abhimanyu says. His commitment to this growth-focused approach is evident in his achievements, including the gamification of stock investing for college students, (a project in which Abhimanyu worked) which led to a doubling of website traffic in just three months.
Setting the Standard for Growth Hackers Worldwide
Abhimanyu’s multifaceted background and ability to integrate various business functions into growth hacking sets him apart from his peers. Traditional marketers often focus narrowly on marketing, but Abhimanyu sees the bigger picture. He compares it to how we perceive the Earth as flat by gazing when in reality, it’s a complex, spherical entity. “A growth hacker’s job is to understand the entire ecosystem of a business,” he explains. This mindset has enabled him to provide consultancy to businesses
Through his work, Abhimanyu hopes to inspire others to embrace growth hacking as a tool for innovation and transformation. He believes that focusing solely on one area limits the potential for true impact. “The beauty of growth hacking is that you can start small in your field—whether it’s marketing, operations, or branding—and then expand as you learn more.”
Facing the Future: Resilience and Opportunity
In challenging times, such as recessions, Abhimanyu sees opportunities where others might only see risk. He believes that businesses should focus on investing and growing during downturns, rather than retreating. “Recession is a blessing in disguise. This is when companies should be buying out competitors, integrating vertically, and focusing on smart branding and marketing,” he advises.
As Abhimanyu continues to carve out his place in the global growth hacking space, his vision for the future is clear. He aims to help businesses leverage the A3R3 funnel to create sustainable economic moats. His mantra, inspired by Bruce Lee—”Empty your mind, be formless, shapeless—like water”—perfectly encapsulates his approach to growth hacking: adaptable, innovative, ever-evolving, and boundary-breaking.
Final Thoughts
Abhimanyu C Jivraj’s journey from print engineering to becoming one of India’s most versatile growth hackers is a testament to his relentless pursuit of innovation and excellence. His ability to apply the principles of growth hacking across various business functions sets him apart from traditional marketers and positions him as a thought leader in the field. For Abhimanyu, the future is all about expanding his impact and inspiring others to embrace the growth hacker mindset—one that leads not just to business success, but to continuous learning, adaptation, and innovation.
In his words: “Never stop learning, and always be open to new opportunities.”
Tech
Full Harvest Supermoon Accompanied by Stunning Partial Lunar Eclipse
Published
2 months agoon
September 18, 2024In addition to the stunning lunar events like the harvest Supermoon and potential lunar eclipses, September is a particularly significant month for stargazers and nature enthusiasts alike. As the nights grow longer and cooler, the sky becomes a canvas for an array of celestial phenomena. Notably, the transition from summer to autumn brings a shift in the visibility of constellations and planets. This month, constellations like Pegasus and Andromeda are more prominent, inviting amateur astronomers to explore their mysteries. Moreover, the crisp autumn air enhances visibility, making it an ideal time for stargazing. Observers may also catch a glimpse of the planets, with Jupiter and Saturn shining brightly in the night sky. Jupiter, in particular, can be seen peeking over the eastern horizon shortly after sunset, providing a magnificent sight for those with telescopes or even binoculars. The beauty of the harvest Supermoon serves as a reminder of nature’s rhythms, and as the leaves begin to change color, the landscape transforms into a breathtaking backdrop for nighttime observation. With numerous opportunities for community gatherings and festivals during this season, families and friends can come together to appreciate not just the moon and lunar eclipses but the entire celestial display above. This communal aspect of stargazing enriches the experience, fostering a sense of wonder and connection to the universe and each other. As we look ahead to October and the promising meteor showers, this time of year offers a perfect blend of cultural celebration and natural beauty, urging everyone to step outside, breathe in the cool air, and lose themselves in the wonders of the cosmos
Skygazers worldwide were treated to a stunning view of a partial lunar eclipse alongside September’s full harvest moon on Tuesday night. The moon reached its peak fullness at 10:35 p.m. ET but will continue to appear full until Thursday morning, as noted by NASA. During the eclipse, which lasted about an hour, viewers could see a shadow that made it seem as if a bite had been taken out of the moon. This partial lunar eclipse occurs when Earth partially blocks sunlight from reaching the full moon. It was visible across Europe, Asia, Africa, North America, and South America. The moon entered Earth’s full shadow at 10:13 p.m. ET and exited at 11:16 p.m. ET, with the peak of the eclipse expected at 10:44 p.m. ET.
Unlike total lunar eclipses, which can cast a reddish hue known as a blood moon, this partial eclipse left only a segment of the moon darkened. “If you didn’t know it was happening or didn’t look at the moon, you might not notice,” said Noah Petro, NASA project scientist. However, the keen observer might spot the darker ‘top right’ corner of the moon where it was fully in shadow. Petro encouraged everyone to take a moment to look up at the moon, as it’s always a rewarding sight.
September’s full moon is the second of four consecutive supermoons expected in 2024. Generally, a supermoon appears larger and brighter because it’s closer to Earth. For this full moon, the distance was around 222,637 miles (358,300 kilometres), compared to the average distance of 238,900 miles (384,472 kilometres).
This harvest moon, named for its timing close to the autumnal equinox on September 22, often appears orange when rising due to atmospheric thickness near the horizon. Traditionally, this full moon helped farmers harvest summer crops before the first frost, as detailed in The Old Farmer’s Almanack. Various indigenous tribes have their own names for this moon, such as the “moon of full harvest” from the Hopi and the “corn maker moon” from the Abenaki.
European traditions also honour the harvest with names like the “fruit moon” and the “barley moon.” Cultural celebrations around this time include Korea’s Chuseok and the Chinese Mooncake Festival, both of which emphasise family and ancestral remembrance. Looking ahead, the next full moon, the hunter’s moon on October 17, will also be a supermoon, coming even closer at 222,095 miles (357,428 kilometers). Following that, the beaver moon will occur on November 15, and the cold moon will wrap up the year on December 15.
Skygazers can also look forward to an exciting meteor shower season as 2024 comes to a close, with peak dates for celestial events provided by the American Meteor Society.
Tech
Apple’s New AirPods Double as Hearing Aids: Can They Really Save You Thousands?
Published
2 months agoon
September 13, 2024At its recent product announcement event, Apple introduced a new feature for its AirPods Pro model, revealing that the wireless headphones will now serve as over-the-counter hearing aids. This advancement aims to assist over 1 billion people globally who experience mild to moderate hearing loss. According to Sumbul Ahmad Desai, Apple’s vice president of health, the hearing aid feature will enhance sound clarity and vibrancy by boosting specific frequencies. Additionally, it will leverage machine learning for real-time sound adjustments throughout the day.
The feature has received authorisation from the US Food and Drug Administration (FDA) and will be available to AirPods Pro 2 users through a software update this fall in over 100 countries, including the United States, Germany, and Japan. At a price of $249, Apple’s AirPods Pro 2 could provide a more affordable alternative to prescription hearing aids, which can be quite costly. However, these AirPods may not be suitable for everyone.
Approximately 30 million adults in the US experience some level of hearing loss, though only about 20% seek treatment, according to the FDA. Untreated hearing loss can lead to cognitive decline and an increased risk of depression. The high cost of traditional hearing aids and related medical visits has been a barrier to treatment for some individuals.
Apple’s initiative follows the FDA’s 2022 approval for over-the-counter hearing aids, which allowed adults with mild to moderate hearing loss to purchase them directly without a doctor’s prescription. To utilise the new hearing aid feature, AirPods Pro 2 users must complete a hearing test that plays various tones to assess their hearing loss. This test will customise the hearing aid functionality, amplifying specific sounds needed in real-time, such as speech or environmental noises.
Nevertheless, over-the-counter hearing aids like the AirPods Pro 2 are not a solution for severe or profound hearing loss, and the FDA still mandates a prescription for individuals under 18. The feature represents a significant step towards improving accessibility and acceptance of hearing support, as noted by Michelle Tarver, acting director of the FDA’s Centre for Devices and Radiological Health.
Apple’s entry into the health sector isn’t unprecedented. Its Apple Watch already offers features for detecting irregular heart rhythms and, with the latest Apple Watch 10, can now alert users to potential sleep apnoea. Barbara Kelley, executive director of the Hearing Loss Association of America, expressed enthusiasm for Apple’s innovation, highlighting its potential to increase awareness and address hearing loss.
While the announcement received praise from some hearing aid users, a common concern raised on social media was the battery life of the AirPods, which is currently measured in hours rather than days. A Reddit user remarked that while the new feature is exciting, longer battery life would be beneficial for users.
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