Nitin Arora, CEO, Katalyst – a celebrity and artist management company, shared his insights about the impact of Covid-19 on the business.

The Covid-19 pandemic has reformed the life and businesses of many people. Since people were coerced to be restricted within their homes, the live concerts and performances didn’t have a physical audience. However, some exceptional companies like Katalyst assessed this situation and came with evolutionary ways to keep the entertainment going. Since the founders believe in ‘Dream big’, nothing can hinder their path to success. The global pandemic might be a downer, but Nitin Arora and his talented team are always one step ahead of the adversities. 

Nitin Arora started his career in the entertainment industry as an anchor, actor, and music composer. After being in the center of glitz and blitz, he and his three friends Naveen Soni, Chandan Ratra, and Nikhil Mahajan decided to start a company that will be a paragon in the Bollywood industry. This company has been working greatly to bridge the gap between fans and their icons and providing an immersive experience through their lively events. Nitin shares the ingenious plans that he implemented during the pandemic to amuse their audience.

Pandemic Effect On The Business

Katalyst is an entertainment company that organizes extravagant events and shows on a regular basis. However, the Covid-19 pandemic put a damper on that. Modern problems need modern solutions, the company started catering to the digital needs that arise with the emergence of a digital era.

Entertainments are a necessity that people cannot forgo, so they switch to digital media for satiating their needs. This extensive consumption of media can largely influence various causes. Katalyst launched Mission O2, a fundraiser with a cause. Many known artists like Neha Dhupia, Amaal Malik, Sonu Nigam, and Badshah have taken part in it and raised funds for a better cause. 

A Life Lesson

Nitin believes in being spontaneous and taking actions without fretting about the results. Life is uncertain, and if you need to find out what it has in store for you, you need to take steps.

So, start that dream business, and make the move before time passes you by. If you keep deflecting your opportunities, there will be nothing more left other than remorse. Even if you fail, you can always learn from the mistakes and move on to better things.

The Key Feature Of Katalyst

This artist management company is on a mission to organize events that create memories you will cherish always. Their events are about building relationships, and they provide the best life experiences. Even after the economic disruption, Katalyst didn’t go astray from its mission.

Their vision is to keep doing the unparalleled work and manage artist & audience experience alike. They aim to become an acknowledged event management company worldwide by providing impeccable services to artists in different parts of the world. To know more about this iconic management company, visit their website.

Learn from Michelle’s journey on how rejections could be motivating for you. 

The simple pattern that most people follow is that they give up when they are constantly rejected. They get into the loop of self-loathing and rejection. They fail to find positivity when the world tries to pull them down or challenge their capabilities. In this pattern, they always forget that the journey to success is not a sprint but a marathon. There will be obstacles but one needs to be headstrong to keep going. One such strong-minded personality is Michelle Vega who didn’t let her rejections get in the way of her success. 

The Story Of Rejections 

Michelle Vega is a realtor who has been successfully executing the plan of selling more than 300 houses in 2021. She and her team work with a strong vision of helping their clients achieve their goals – the dream of buying a house and creating generational wealth. Michelle started working at a very young age. She had interviewed for the position of sales representative when she was 18 years old. But considering her age and gender, she was turned down. Apparently, the interviewers were prejudiced that a young girl like her won’t be able to make huge financial decisions. After that, she worked as a manager for a collection company giving them the best sales of the year. Again, her young age and gender became a hindrance to her growth once again. She received constant rejections from corporate companies because of her age and gender. Despite knowing that she was capable of big things, she couldn’t help the situation. 

Michelle had two options then, She could have accepted those rejections as a standard protocol, or she could have changed her path. Michelle chose to do the latter.

She became self-employed and grew up with social media. As soon as she got licensed, she wanted to reach as many people as possible. Her vision was to lead by example and motivate people by sharing her journey. She started posting about her lifestyle without any filters. While people try to conceal their real lives on social media, Michelle believed that the biggest strategy for her growth was being real. She has persistence which helped her make her online business stand out and that’s why her clients love her. 

The persistent soul cherishes her job as it allows her to help people who have faced dismissals in their life. Her work allows her to help minorities accomplish what is assumed impossible for them. She is not a traditional realtor and she takes pride in that. She stays honest with her social media and doesn’t mind giving people a sneak peek into her real life. She posts every time she helps a new family acquire a property. She posts every time when she earns a new house. She believes in spreading hope amongst people that if she can do it, then anyone can. 

Michelle is an influential woman who has converted her rejections into a source of motivation, not only for herself but also for her customers and followers as well. To stay motivated with her posts, consider following her.

This Sassy Singer’s Brand Is An Exorbitant Collection Of Jewelry And Scarves. 

Frank Ocean, an American singer, photographer and prominent fashion figure, has recently launched his new high-end jewelry brand “Homer”. Inspired by the childhood obsessions of the artist, Homer is an ethical-minded brand that uses handcrafted 18K gold, recycled sterling silver, and American lab-grown diamonds to create exclusive pieces of jewelry. And the results are bold & colorful jewelry pieces like pendants, tongue rings, earrings, chains, and beautiful silk scarves!

Ocean is a multi-talented American singer, songwriter, producer, visual artist, and fashion icon. He is best known for his captivating music style, concise songwriting, and wide vocal range. His albums & singles like “Blonde, Channel Orange, Endless, Biking, and Moon River” are highly popular among music lovers. He is also well-known for his ritzy fashion sense, the glint of which can be also seen in Homer.

Making Of Homer 

Frank took almost three years to ideate the concept of the brand, and the idea breathed life into the brand. While talking about the brand name, Frank told the Financial Times, “Mostly because it’s five letters and the dotcom was available, but also because Homer is the father of history and history is meant to endure, the same as diamonds and gold. I know Homer used papyrus, but I have always liked the idea of carving history into stone.” Hence, the name “Homer” came to life.  

Some of the colorful jewelry pieces radiate a sophisticated demeanor with their golden and silver artwork, the others which are made to look ‘playful like toys’, truly depict the “Childhood obsession” of the singer.   

All the jewelry pieces (except the American lab-made diamonds) are designed in New York City and are handmade in Italy. The Homer store, which opened on 9th August at 70-74 Bowery, New York, takes only in-person shopping through the pre-booked appointments.  

The Catalogue Finalization

Frank has put great efforts into creating the catalogue, which is displayed on the brand’s official website as well. He has flaunted his photography skills by taking striking pictures for the catalog cover page and all other jewelry pieces. Tyrone Lebon, director of the music video for Frank’s song “Nikes” has also frequently collaborated with Frank, and is all set for his next collaboration for Homer’s campaign as well. 

The catalogue showcases the 25 radiant pieces of the collection, hinting at the upcoming collaboration between Homer and Prada, along with the footer note “coming soon.” 

Frank Pours His Heart Out On Instagram 

While talking about his most cherished dream project, Frank Ocean wrote, “Hand on my heart, this project kept my mind moving and my imagination turning throughout it all. All of my work now is dedicated to my family. Everything. My hope is to make things that last, that are hard to destroy, set in stone.”

For pre-booking, please visit the official Homer Website

Markuss Hussle is scaling the business of law firms by leaps and folds through his impeccable social media strategies and his agency Adsents.

Markuss Hussle became an entrepreneur from a very young age. He has been passionate about helping businesses, he had to work hard and earn his own money as he hailed from a poor background in Latvia and was always found working to achieve his dreams.

His agency Adsents was started in 2019 when he unveiled the untapped potential of social media. Initially, he aided the local businesses in developing a successful rendering structure.

Later on, he realized he wanted to help law firms that genuinely help clients and get rid of worldly conundrums.

However, this success didn’t come easy to him, it was the labor of days and years that turned his life around. To inspire more struggling people, Markuss shares 3 ways in which one can boost their stagnant success and achieve their goals.

1. Learning

According to Markuss, Learning is a process that reiterates daily. The more you learn, the more you can establish yourself as an expert in your niche. Upskilling is a factor that can push your income figure from 4-6 if you are determined enough.

Learning does not only come from books and courses. The daily course of life itself is packed with priceless lessons to succeed in your career. So observe, implement, and don’t be afraid of venturing out of your comfort zone. Soon, you’ll be tackling any problem with ease due to the knowledge you gained.

2. Making Mistakes

Mistakes are often posed as hurdles in our success. However, it is the mindset that decides whether something is a threat or an opportunity? Mistakes for Markuss are the stepping stone for the shining future that overlooks the steps.

Mistakes can either be interpreted as threats or learning lessons. The ones’ who dread are always having a slow pace at success while others are leaving them behind. Mistakes give you the things that should be avoided while working for your goals. As such, always be cheerful because if you are making mistakes, you are moving one step closer to your objectives.

3. Investing Into Education

Without investment, there cannot be an upgrade. People are always afraid of investing in books, courses, mentors, etc. This investment is not just about the money but also the investment of time and patience. You might find thousands of resources to learn from. However, if you do not implement what you learn and put in your concentration, the learning will go in vain. Education is an integrated part of success and we should never be afraid of learning new things.

Markuss shares, “Our vision with Adsents.co for the next 5 years is to be the go-to agency to grow your firm. We aim to work with the likes of Kirkland & Ellis, Latham & Watkins, and DLA Piper. We’re truly here for the long run, not just another marketing agency that’s sprung up out of nowhere and just here to provide terrible service. “

For more information, do check out his Facebook profile.

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Hamzeh Kassab is a fitness enthusiast, lifestyle influencer, and entrepreneur based in Toronto, Canada. He has a following of over 135k+ people on Instagram and is in the process of launching his supplements and merch.

Early Life

Hamzeh was born in Syria and has spent a brief time of his life in the country. He moved to Canada at a young age with his family. In Canada, his parents built a manufacturing business from scratch. His teenage years were financially rough, but they were eventually able to make the business a success.

Hamzeh has always been a fitness enthusiast. In his late teens, he had to focus on his family business. But once it was up and running successfully, he entered the world of the fitness industry with gusto. 

Moving Into The World Of Fitness Industry

Hamzeh worked a lot on his body and mindset. He overcame a lot of limiting beliefs to become a healthy human. Meanwhile, as Hamzeh got more and more involved in the world of fitness, he discovered quite a lot of scams in the industry. He was shocked to find out that businesses were providing inaccurate information about supplements. Some companies were also selling duplicated powders of big brands.

He got to know that a lot of fake information goes around in the industry. He found out about certain kinds of injections and procedures that could give you a perfect body. He was taken aback by all this and decided to do something about it.

Creating His Product Line

He is aware of how people in the fitness industry tend to launch products for a quick cash grab, and he despises them. Hamzeh is aware of how fatal a wrong product can be to human health. His goal is to provide good quality products to his fans and followers. 

Our fitness enthusiast decided to take matters into his hand and is in the process of launching his supplement powder. He has worked hard and created one of the best supplements in the market. He is also launching his merch under the brand name Move Weight. He has already designed two T-shirts with the brand logo. Soon he will be launching gym equipment too. 

Inspiring world.

Despite being followed by thousands of people on the internet, Hamzeh considers himself as a simple man. Hamzeh wants his life to be a testimonial, to the fact that any individual can achieve whatever they decide. He wants people to believe in themself and strive hard for the future.

Hamzeh believes in the saying, ‘Work hard and never give up no matter what’. He has implemented that saying in his life. It is the reason he has achieved success in every endeavor.

He believes the 9 to 5 passes the control of time from an individual’s hands to an organization and is firmly against it. He wishes to sow the seeds of entrepreneurship in the minds of the youth. So they always take control of their time.

Celestine Chibu Amajoyi shares his thoughts on pursuing the kind of success that truly matters.

Meet Entrepreneur & Super Manager – Celestine Chibu Amajoyi who is a strong pillar in the music industry with an exceptional taste for finding talent. Born in San Bernardino with a college education and a professional football career, he currently manages platinum producers and a couple of emerging artists. Chibu has now solidified his footprint in the music industry. He shares his inner-mind consequences as he was growing in the industry.

He asked himself, “Why?”

Chibu wanted something more than just making a money machine. He shares, ‘If you ask most people why their company exists, most people cannot tell you other than the reason that they want to make money. So the first thing I thought about my ‘why’ was that it should be authentic and genuine. There were two things in my mind: 1. I want to be proud of the legacy I leave behind for others. And 2. I want to add value to a talented artist’s life. I wanted to empower and enable them to make a difference with their work.’

He educated himself.

Chibu noticed that in his field, year after year, there would be a frenzy for a particular talent, who everyone would be clamoring for — it’d be like a shark feeding frenzy among management companies. He knew he didn’t want to play those games. Chibu exclaims, ‘There’s this big wide blue ocean out there and if you start looking with your eyes and ears open, you start to find real and genuine talent.’

He embraced “the suck”

Chibu worked really hard to figure out how to keep getting bigger in a cut-throat competition. At the end of the work, he had both good and bad days. He learnt to accept the days that suck, lived it and moved on.

He encourages criticism.

Chibu reviews with his artists every year where he asks them how he has helped them in their journey. He truly looks for feedback about what’s working and not working. Chibu says, ‘If people say ‘everything is great’ – I don’t accept that — I truly want to know what I can do better. And if they do have a problem with the work, I am always open to address it. It’s one mistake I’ve seen over and over in business: people are reluctant to share feedback and point out mistakes within their circle. My philosophy for myself and for the company is to be constantly improving, constantly learning and constantly on the lookout to be more effective at our jobs.’

Chibu is an aspiring film producer in collaboration with film director & business partner James Hunter and considers it an important part of his mantra, “I want what any determined movie producer wants – To achieve box office greatness, to create theatrical titans. My partner James Hunter and I are both on the same track. With all of our experience combined, we’re destined for that.” To stay informed with his latest updates check out his Instagram.

Stack Pack has entered into a partnership with Iconic Enterprises wherein he is providing funding through a company called Elevation Group. As a partner, he will provide funding for his business/brand name with his current book of business or service, Internet Traffic LLC.

Elevation group is a company that provides funding solutions to its customers. Elevation group claims to issue funding solutions to its customers within 24hrs of the official meeting. 

Musical Journey

Stack Packs wear many hats. He is a musician, artist, and businessman. While he loves all those roles, music holds a special place in his life. His father’s musical background is one of the reasons he fell for music. He has also been following rappers and musicians alike. 

Soulja Boy getting signed up by a record label from Youtube motivated Stack to follow his dreams. It pushed him to work hard on his craft and take it seriously. He has been creating music ever since and assisting musicians who want a breakthrough in the scene. 

He has recently launched his own album called Stack Pack Volume 1. The album is available on Spotify, Amazon, and Youtube Music and is earning rave reviews from his fans. Furthermore, Stack was signed by a record label called Money Records LLC. He is turning his musical dreams into reality.

Business and Investments

Stack Pack believes in having multiple sources of income and has also partnered and invested in various businesses. Recently he has partnered with Palm Springs, a company that provides natural hemp rolling paper. 

Stack also owns a digital marketing agency. As a kid, he spent enormous hours on social media platforms like Myspace and Facebook. It gave him insights into how these platforms work and how one can grow in them. All this led him to explore marketing. Stack observed that he could deliver marketing results for his friends and family. He decided to take it professionally and opened his own digital marketing agency called Internet Traffic. He has been successfully delivering results for his clientele.

Life in the Pandemic and Beyond

Pandemic has been a blessing in disguise for his business as more and more things go digital. It has led to an increase in the demand for Digital Marketing services. 

Companies have realized the importance of social media presence and are working hard to convert their brand on social media. Stack’s company provides the tools and strategies to help them convert and create an impact on Social Media Platforms.

He loves helping people, and it is one of the causes he can manage multiple businesses. The fact that he can deliver results through his marketing campaigns and create music professionally makes him the happiest.

Stack believes in taking up new challenges and analyzing and exploring opportunities that come his way. It is the reason he has been able to bring a full-circle change in his life. From working a regular job to having multiple businesses, Stack has come a long way, and the journey has just started for him.