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What’s fable-primarily primarily based marketing or ABM and why are B2B marketers so bullish on it?

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What’s fable-primarily primarily based marketing or ABM and why are B2B marketers so bullish on it?

By definition, fable-primarily primarily based marketing (ABM) is a B2B marketing approach that aligns gross sales and marketing efforts to raise focused marketing, as properly as customized lisp material and messaging, to high-mark accounts and especially to contributors connected to those accounts.

That is primarily primarily based on the recognition that B2B aquire choices are generally made by a neighborhood of contributors inner the company. ABM instruments automate lots of the options and workflow processes that allow these teams to be focused.

ABM isn’t novel, despite the truth that. It has been susceptible by B2B marketers for properly over a decade. However hastily advances within the sophistication and accessibility of connected recordsdata — and within the technologies that at the present time allow ABM — are in actuality fueling frequent hobby in and adoption of this approach.

In this share we’ll acknowledge these questions and more: 


What are the kinds of fable-primarily primarily based focusing on?

A winning ABM approach aligns gross sales and marketing departments to condominium high-mark accounts that describe the excellent seemingly business different. ABM “flips” the same outdated gross sales funnel by beginning with a cramped neighborhood of identified accounts (fairly than casting a huge procure at the tip) that widens as accounts are nurtured down into the funnel.

Many components dash into selecting focused accounts, including history with the business, and whether the fable is rising or in a enhance-oriented market. One among the excellent requirements is whether or not it fits the business’s Supreme Customer Profile (ICP).

An ICP is in total developed the utilization of predictive analytics and scoring to discover if an fable (not a person) is an excellent fit for a company’s products and services or merchandise. The ICP would possibly perchance well presumably additionally soundless bear in mind connected traits including business/vertical, size (every employee quantity and annual revenue), rate range and geography.

Once gross sales and marketing teams bear agreed upon the checklist, there are in total three kinds of ABM focusing on that will be performed. They’re not mutually queer, and heaps companies dispute bigger than one. They’ve been defined by the Knowledge Technology Providers Advertising and marketing and marketing Assocation (Momentum ITSMA) as follows:

  • 1-to-1. Typically identified as “Strategic ABM” by Momentum ITSMA, marketers work with fable teams to invent and make highly customized functions for every target fable (i.e., face-to-face or digital conferences).
  • 1-to-few. Typically identified as “ABM Lite” by Momentum ITSMA, marketers make much less customized functions for clusters of target accounts with identical needs or business attributes (i.e., e-mail marketing campaigns, in-person or digital roadshows and events geared toward teams).
  • 1-to-many. Typically identified as “Programmatic ABM” by Momentum ITSMA, marketers dispute AI-driven automation to ship highly focused and customized messages to contributors at deal of (or hundreds for enterprises) of key accounts (i.e., e-mail, internet lisp material personalization, digital marketing and retargeting, dwell or digital events for extensive teams).

A wide quantity of ABM instruments are available to automate and make ABM ideas. These embody instruments that provide B2B recordsdata enrichment, AI-primarily primarily based predictive analytics and options, interplay administration (i.e., digital marketing, dispute mail, websites, events and gross sales outreach) and ABM infrastructure and orchestration.

Since recordsdata enrichment is a main capability of ABM instruments, it’s first to sign the kinds of recordsdata these platforms work with:

  • Firmographic recordsdata. Offers quantitative business recordsdata, including vertical market, company size and desire of locations, desire of workers, annual revenue and enhance. 
  • Intent recordsdata. Identifies company actions or indicators that display whether or not an fable is “in market” for a products and services or merchandise.

And of relevance to technology distributors:

  • Technographic recordsdata. Identifies the hardware and instrument systems that accounts dispute to creep their companies (connected for tech distributors). 

Now, let’s dig into the total capabilities and the principle issues eager on selecting an ABM instrument.

Knowledge enrichment

Effective ABM begins with sturdy, appropriate fable recordsdata. While many B2B companies accept extensive portions of first-procure together recordsdata, there are generally gaps that can negatively influence efforts to customize lisp material or presents for target accounts. Some distributors and their companions present very particular kinds of business recordsdata, as properly as extensive-primarily primarily based business recordsdata, that can present necessary insights into aquire intent.

Chronicle-primarily primarily based marketing focusing on

ABM functions can target key accounts at the 1-to-1, 1-to-few and 1-to-many ranges. The focusing on precision mandatory will depend on the scale and scale of the ABM efforts: SMBs would possibly perchance well presumably additionally need a 1-to-many approach thanks to the desire of contacts or influencers at their target accounts, whereas higher enterprises would possibly perchance well presumably additionally accept that 1-to-1 focusing on permits them the customization mandatory to successfully nurture a key fable. Most distributors present machine studying and the granularity to permit bigger than one stage of fable focusing on.

Personalization and/or predictive ideas

B2B traders build a query to customized messaging and presents from the companies they make business with. Some distributors dispute proprietary AI to permit customers to invent and make highly customized campaigns and functions. On the diversified hand, many distributors combine with third-procure together personalization instruments or CRM platforms that pressure these kinds of customized functions.

Interplay administration/orchestration

B2B marketers must always have interaction target accounts on just a few channels with highly customized and consistent ABM functions. Effective B2B channels embody every offline (dispute mail, events, roadshows and in-person/cell phone-primarily primarily based gross sales outreach) and on-line (e-mail, websites, digital events, video calls, webinars and paid/natural search, display ads and social) media.

Many distributors arrange ABM interactions, including offering mark per click-primarily primarily based paid ad functions correct thru search, display and social media.

Chronicle-primarily primarily based marketing reporting

Even though it’s a time-examined approach, ABM is soundless novel to many B2B organizations, and, even for folk who bear been doing ABM, there’s soundless lots of room for expansion and integration. For this reason, measuring and reporting on program success will be necessary for ongoing C-suite give a lift to, as properly as securing gross sales crew aquire-in.

Vendors are rising their reporting capabilities thru investments in AI to present sooner, deeper and more visible analytics that can spotlight performance traits and patterns (very top performing geographic locations or company traits, to illustrate). As well, more distributors are offering experiences at every the fable and particular person/contact stage.

Third-procure together instrument integration

Vendors are aggressively rising their utility architectures thru native integration and APIs to present B2B marketers streamlined entry to the third-procure together systems already of their technology stacks. Native or out-of-the-field integrations are most steadily available for CRMs and marketing automation platforms, despite the truth that many instrument distributors additionally provide trot-and-play entry to tournament platforms and lisp material administration systems (CMSs).

Several instruments are specifically customized for Salesforce integration and dispute. API integration would possibly perchance well presumably additionally incur extra fees, on the total on a per-call basis for every recordsdata download.


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Detect ABM capabilities from fable-primarily primarily based marketing distributors fancy 6sense, Demandbase, Salesforce, Integrate and more within the corpulent MarTech Intelligence Picture on fable-primarily primarily based marketing platforms.

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Automating ABM recordsdata, analytics, campaigns and workflow processes can present fairly a few benefits, including the next:

  • Improved gross sales and marketing alignment. 
  • Shortened gross sales cycles. 
  • Increased marketing ROI. 
  • Expanded fable mark and revenue. 
  • Most basic enhance to pipeline bustle and closed rates.
  • Enhanced buyer experiences. 

How make I settle if I prefer an ABM platform?

Deciding in case your company needs any marketing instrument utility starts by answering just a few easy questions. Deciding in case your company needs an ABM platform isn’t any exception. Assess your group’s business needs, workers capabilities, administration give a lift to and monetary sources.

These questions will enable you to discover the acknowledge.

  • Enjoy we identified our fable-primarily primarily based marketing wishes?
  • Can gross sales and marketing agree on the checklist of target accounts?
  • Will we now bear administration aquire-in?
  • Are we including the total fees?
  • Are we prepared to measure and characterize outcomes?

Why does fable-primarily primarily based marketing proceed to grow?

Whether it’s streamlining communication between marketing and gross sales or creating more customized internet engagement with target potentialities, ABM technology presents the capability to originate out excessive relationships.

Even though inbound marketing stays excessive to B2B lead generation, many marketers are rising their dispute of fable-primarily primarily based marketing to take relieve some protect a watch on of the approach, bustle up the attempting to accept cycle and accept better ways to rework target accounts. Right here are some sure business impacts reported by ABM users:

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No wonder many companies will be rising ABM exhaust and staffing in 2023:

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Restful, challenges remain. Right here are the excessive ones, primarily primarily based on Momentum ITSMA and the ABM Management Alliance:

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Why has ABM adoption accelerated at some stage within the pandemic?

We heard loads about how dramatically the pandemic affected user procuring habits, however the business-to-business facet of attempting to accept is much less steadily discussed. That doesn’t mean the coast of developments turned into once any slower, however.

We learned about how B2B traders bear been participating with companies within the lockdown surroundings, and the plan in which marketing technology services helped these companies flip potentialities into customers.

While ABM has been susceptible by B2B marketers for properly over a decade, hastily advances within the sophistication and accessibility of connected recordsdata — and in technologies that allow ABM — are fueling more frequent adoption of this approach. One other driver, which I discussed before all the pieces up, are major changes within the B2B attempting to accept cycle — shifts that the COVID pandemic accelerated as events and in-person conferences went digital.


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More B2B marketers are adopting fable-primarily primarily based marketing than ever sooner than. Discover why and discover the ABM platforms making it doable in essentially the latest version of this MarTech Intelligence Picture.

Click right here for your free download!


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This Founder Created Tights Made from Bulletproof Vest Materials—Next Up: Sustainable Swimsuits

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Katherine Homuth is no stranger to innovation. As the founder of Sheertex, a fashion brand that revolutionized the hosiery industry, she has become a standout entrepreneur, earning a reputation for her ability to challenge conventions. Homuth’s breakthrough product—a pair of virtually indestructible tights made from bulletproof vest materials—has transformed the way consumers think about durability and fashion. But she’s not stopping there. Her next move? Sustainable swimsuits that promise to change the landscape of swimwear forever.

The Birth of Sheertex: Bulletproof Vest Materials Meet Fashion

Katherine Homuth’s journey into fashion innovation began with a simple yet profoundly relatable problem: tights that tear too easily. Tights are a staple in many wardrobes, but the frustration of running or tearing a pair after just a few wears is a common experience. The conventional materials used in hosiery—nylon, spandex, and elastane—while elastic, are often prone to damage and wear.

Homuth, with a background in both business and fashion, saw an opportunity to change that. What if she could use the same aramid fibers found in bulletproof vests to create something entirely new? These fibers, such as Kevlar, are incredibly strong and durable—used in protective gear for military and law enforcement. Homuth decided to take these materials, traditionally reserved for life-saving equipment, and apply them to a consumer product: tights.

The result? Sheertex Tights, a groundbreaking product that became known for being virtually indestructible. Unlike traditional hosiery, Sheertex Tights are made from aramid fibers that offer superior strength, durability, and elasticity. These tights can withstand years of wear, stretching without losing shape or tearing. Homuth’s tights could handle everything from daily office wear to rigorous workouts without succumbing to the typical damage that plagues ordinary tights.

From a Simple Idea to a $30 Million Business

What started as a solution to an everyday fashion frustration quickly became a business phenomenon. Homuth’s creation of Sheertex helped solve a long-standing problem in fashion while also aligning with growing consumer demands for high-performance and durable products. In a world where the fashion industry is often criticized for its role in promoting fast fashion and waste, Sheertex offered an alternative: high-quality, long-lasting hosiery that didn’t have to be replaced every few months.

The response to Sheertex Tights was overwhelmingly positive, leading to rapid growth and a company that now generates $30 million in annual revenue. Consumers loved the idea of buying tights that wouldn’t tear after a few wears, and the durability and comfort of the product quickly won fans. The tights, which come in a variety of styles and colors, were designed to fit seamlessly into the daily wardrobe of anyone—from those with active lifestyles to those just looking for everyday comfort.

Homuth’s business success is not only a result of the durability of the tights but also the growing awareness of environmental sustainability. As consumers become more conscious of their impact on the planet, many are turning away from disposable, fast-fashion products in favor of items designed to last. The Sheertex Tights align perfectly with this shift, offering a sustainable alternative to traditional hosiery that doesn’t contribute to the ongoing problem of textile waste.

The Bulletproof Vest Materials in Fashion: A Game-Changer

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The use of bulletproof vest materials in fashion is nothing short of revolutionary. Kevlar and other aramid fibers are designed to withstand extreme conditions, providing protection in life-or-death situations. Translating that durability into everyday wearables like tights opened up new possibilities in fashion—especially in terms of durability and performance.

For consumers, this meant an end to the cycle of buying cheap, disposable tights that often didn’t last more than a few uses. Sheertex Tights stood out in the market by offering something that was designed to be both stylish and practical, with a focus on longevity. But it wasn’t just the material that made the product exceptional. The tights are also engineered for comfort, offering breathability and flexibility that traditional hosiery couldn’t match.

By using these high-tech materials, Sheertex has set a new standard for the fashion industry. Homuth’s decision to use bulletproof vest materials demonstrates that innovation doesn’t have to be limited to tech or protective gear—it can also be harnessed to create products that enhance daily life, offering practical solutions to common problems while also elevating the fashion experience.

Next Up: Sustainable Swimsuits

After the monumental success of Sheertex Tights, Katherine Homuth is ready to tackle the next frontier in sustainable fashion: swimsuits. The swimwear industry, much like the hosiery sector, has been historically dominated by synthetic materials like nylon and polyester, which are made from petroleum-based resources and are not biodegradable. These materials contribute to the rising tide of microplastics in the oceans and pose significant environmental risks.

With her eyes on creating a more sustainable future, Homuth is now developing a line of sustainable swimsuits made from eco-friendly, biodegradable materials. This new line will aim to offer the same durability, comfort, and performance that made Sheertex Tights a success, but with a greater emphasis on environmental responsibility. Instead of using harmful synthetic fabrics, the swimsuits will be made from sustainable materials such as recycled polyester, plant-based fibers, and organic cotton.

The swimsuits will not only be environmentally friendly but also designed to meet the performance needs of modern consumers. Much like Sheertex Tights, the new swimwear will focus on longevity, ensuring that it resists wear and tear from chlorine, saltwater, and sun exposure, reducing the need for frequent replacements.

Homuth’s venture into sustainable swimsuits comes at a time when the fashion industry is grappling with how to reduce its environmental impact. Consumers are increasingly looking for brands that align with their values and are committed to sustainability. By entering the swimwear market, Homuth hopes to offer consumers a responsible alternative to traditional swimsuits, combining cutting-edge materials with eco-conscious designs.

A New Wave of Fashion Innovation

Katherine Homuth’s success with Sheertex is a prime example of how innovative thinking can disrupt an entire industry. By taking a material designed for bulletproof vests and transforming it into everyday fashion, Homuth has demonstrated that fashion doesn’t have to come at the cost of durability or sustainability. And now, with her focus on creating sustainable swimsuits, she’s poised to revolutionize yet another segment of the fashion market.

As consumers become more discerning about the environmental impact of their purchases, Homuth’s approach offers a glimpse into the future of fashion—one that values both performance and sustainability. By using advanced materials and sustainable production practices, she is paving the way for a new wave of eco-conscious, durable fashion that challenges the status quo and offers consumers something they can feel good about wearing.

With Sheertex continuing to flourish and her next big move set to disrupt the swimwear market, Katherine Homuth’s entrepreneurial journey is far from over. Her vision for a more sustainable, durable, and innovative fashion industry is one that will undoubtedly leave a lasting mark on the world of apparel.

 

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How Ivan Zhao Built a $10 Billion Digital Workspace Gen Z is Flocking To

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Ivan Zhao, the visionary cofounder and CEO of Notion, has built more than just a digital workspace — he’s crafted a platform that’s rapidly becoming an essential tool for the next generation. As Gen Z continues to dominate the digital landscape, Ivan Zhao’s success with Notion is impressive, with the company now valued at $10 billion. But what sets Zhao apart from other tech founders is his unique approach to business, which draws inspiration from ancient philosophy.

The Genesis of Notion: A Bold Vision from Ivan Zhao and Simon Last

It all started in 2013 when Ivan Zhao and his cofounder Simon Last launched a startup aimed at making app and website development simpler. However, the initial product didn’t catch on as they had hoped. Rather than succumbing to failure, Zhao and Last made a bold move — they relocated to Kyoto, Japan, seeking clarity and a new perspective. It was in Kyoto, with its serene surroundings and deep philosophical roots, that the duo reimagined Notion as a flexible digital workspace designed to meet the diverse needs of users.

This pivot to creating Notion marked a turning point in their entrepreneurial journey, as the platform soon became an all-in-one tool that combined note-taking, task management, collaboration, and more. Today, it’s the workspace that millions of Gen Z users flock to for its unparalleled customization and simplicity.

Ivan Zhao’s Success with Notion is Impressive — But It’s About More Than Just Business

While Notion’s rise is a story of entrepreneurial triumph, it’s also a reflection of Ivan Zhao’s personal philosophy. Zhao is not only the CEO of Notion, but also a thinker deeply inspired by nature and systems theory. He applies these principles to his company in a way that sets him apart from typical Silicon Valley entrepreneurs. Zhao doesn’t view business simply as a race to scale; he sees it as a process of building systems that work harmoniously.

“Nature is the perfect system,” Zhao explains. “If you observe the balance in nature, it’s all interconnected. I want Notion to function the same way — where every part of the company serves a larger purpose.”

This deep belief in the power of systems thinking has allowed Zhao to craft a company culture and product that thrives on feedback loops and continuous improvement. The result? Notion has evolved into a truly adaptable platform that grows with its users — a trait that’s been integral to its success with Gen Z and beyond.

How an Ancient Philosophy Built a $10 Billion Company

Zhao’s approach to scaling Notion is deeply rooted in ancient philosophy. Inspired by systems thinking, Zhao believes that just like a healthy ecosystem, every component of Notion should work together to foster long-term growth and sustainability. His product development process is designed to be fluid and responsive, just like a natural environment.

This philosophy extends to Notion’s customer service as well. Zhao receives notifications directly to his phone each time a user submits a support ticket, reflecting his commitment to integrating user feedback into the platform’s ongoing evolution. This continuous loop of feedback ensures that Notion is always evolving to meet the needs of its diverse user base, including students, creators, and professionals.

Ivan Zhao’s Leadership Style: Leading Through Systems, Not Hustle

What truly sets Ivan Zhao apart from many other tech leaders is his focus on building systems that are sustainable and adaptable. Rather than focusing solely on short-term growth or following the traditional “hustle” mentality, Zhao thinks in terms of long-term evolution — much like the systems found in nature.

“I believe that success in business doesn’t come from the hustle culture,” Zhao says. “It comes from creating a system where every part is connected and working toward a common goal.”

This philosophy has not only shaped the way Notion operates internally but has also influenced its external success. Zhao’s ability to think strategically and implement systems thinking has helped Notion grow rapidly while maintaining a strong focus on customer experience and product quality.

 

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The Future of Notion: A Digital Workspace for the Modern World

As Notion continues to expand, Ivan Zhao’s vision remains focused on creating a platform that empowers users to work smarter, not harder. Notion’s recent expansion into a template marketplace — where users can sell custom templates — adds an entirely new dimension to the platform, enabling creators to monetize their expertise.

Zhao’s success story is a testament to the power of blending modern technology with ancient wisdom. His philosophy of interconnected systems has created a company that doesn’t just thrive in the competitive tech world — it evolves with its users, creating a unique and sustainable digital workspace for the modern age.

For Ivan Zhao, the journey is just beginning. With a company valued at $10 billion and millions of users worldwide, Notion’s potential is limitless. As he continues to lead the company, Zhao’s commitment to integrating systems thinking and philosophy into his business model offers a blueprint for the next generation of tech leaders.

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Master the Art of Delegation: Lessons from Andrew Carnegie’s Legacy

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Andrew Carnegie’s remarkable journey from a poor Scottish immigrant to the richest man in the world is a testament to the power of effective delegation. His success story offers valuable lessons for today’s entrepreneurs on how to build scalable businesses and lead with vision. Mastering the art of delegation was key to Carnegie’s achievements, and understanding his approach can transform your business strategy.

Andrew Carnegie’s Legacy teaches us that true success doesn’t come from doing everything ourselves. Rather, it’s about surrounding yourself with talented individuals and trusting them to excel in areas where they’re stronger than you. By empowering his team, Carnegie could focus on high-level strategy and growth, allowing his empire to thrive without his constant involvement in daily operations. This method of delegation is something every modern entrepreneur should embrace.

Effective delegation is not just about offloading tasks; it’s about creating a system where everyone can thrive and contribute their best. Carnegie knew that by hiring the right people and empowering them with the autonomy to make decisions, he could focus on the bigger picture. His managers had clear guidelines, reported directly to him, and were trusted to execute his vision.

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One of the core lessons of Andrew Carnegie’s leadership is that a business built on collaboration will achieve far greater heights than one relying solely on a single individual. Carnegie didn’t want to be the smartest person in the room; he valued expertise and delegated complex tasks to those more qualified. This approach enabled him to scale his business rapidly, creating a legacy that still serves as a blueprint for effective leadership today.

By incorporating Andrew Carnegie’s principles of delegation, you can unlock your business’s full potential. Empower your team, set up clear systems, and focus on what truly matters: innovation, growth, and leadership. Master the art of delegation, and watch your business soar to new heights.

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10 Influencer Marketing Trends for 2025

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In 2025, influencer marketing will continue its transformation, driven by technological advancements, shifting consumer behaviors, and a growing focus on authenticity. From AI-driven personalization to the rise of micro and nano influencers, here’s what brands need to know to stay ahead.

1. Creators Become Advisors & Consultants

Influencers are evolving beyond content creators to become trusted advisors and consultants for brands. By offering strategic insights and industry expertise, they are shaping campaigns from ideation to execution, making their role integral to brand growth.

2. AI-Driven Personalization in Influencer Marketing

AI and machine learning are empowering brands to create highly targeted campaigns. By analyzing audience preferences and behaviors, AI enables hyper-personalization that aligns influencers with niche audiences, ensuring maximum relevance and engagement.

3. Rise of Micro and Nano Influencers

As authenticity takes precedence, micro and nano influencers take the lead in campaigns. Their close-knit communities and relatable content foster trust, making them powerful brand advocates. These influencers are particularly effective in aspiration-driven markets, where audiences seek relatable success stories.

4. AI for Ideation

From brainstorming content ideas to refining creative strategies, AI tools are streamlining the ideation process for brands and influencers alike. This innovation not only accelerates campaign development but also ensures content resonates with target audiences.

5. Socio-Economic Shifts Drive Premiumization

As socio-economic shifts fuel positive rural sentiment and an aspiration for premium products, brands are partnering with influencers to tap into these emerging markets. This trend highlights the importance of culturally relevant storytelling in influencer campaigns.

6. More LinkedInfluencers on the Rise

LinkedIn is becoming a hotspot for professional influencers or “LinkedInfluencers.” These creators are collaborating with B2B brands to drive thought leadership, position products as solutions, and amplify professional networks.

7. Hyper-Personalization and Niche Influencers Dominate

In 2025, campaigns will focus on niche influencers catering to specific interests and demographics. This hyper-personalization ensures brands connect deeply with targeted communities, boosting loyalty and conversions.

8. Influencer Marketing Statistics for 2025 Highlight Growth

Influencer marketing is projected to grow to $24 billion by 2025, with 85% of marketers allocating dedicated budgets to influencer campaigns. Platforms like TikTok and Instagram continue to dominate, but emerging tools like AI-powered analytics make ROI measurement more precise than ever.

9. AI and Machine Learning for Personalization

AI and machine learning for personalization are transforming how brands connect with consumers. These technologies identify audience trends and predict behaviors, enabling influencers to deliver tailored content that feels both organic and impactful.

10. Sustainability and Social Responsibility

Influencers advocating for sustainable practices and social causes are becoming key to campaigns. Brands are embracing these partnerships to align with conscious consumer values, making a positive impact on both communities and the planet.

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As the influencer marketing landscape evolves, leveraging tools like AI for ideation and fostering relationships with micro and nano influencers will be critical. By embracing hyper-personalization and addressing socio-economic shifts, brands can create campaigns that resonate deeply with their audiences. The future of influencer marketing lies in meaningful, authentic, and tech-driven collaborations.

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Entrepreneurs

Crypto Entrepreneur Justin Sun and the $6 Million Banana: A Blend of Art, Blockchain, and Outer Space Dreams

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In a dazzling mix of cryptocurrency culture and modern art, Crypto entrepreneur Justin Sun recently purchased a $6 million banana artwork, Comedian, by Italian artist Maurizio Cattelan. The piece, consisting of a banana duct-taped to a wall, has stirred both admiration and debate since its debut at Art Basel in 2019, where it was promptly eaten by a performance artist. Despite its ephemeral nature, the artwork’s value lies in its certificate of authenticity and its bold commentary on the meaning of art and value.

Sun, the Chinese founder of the Tron blockchain, outbid six contenders at Sotheby’s auction to own the provocative artwork. For Sun, the purchase is more than a headline-grabbing acquisition. He plans to personally eat the banana, continuing the playful yet profound tradition of engaging with the artwork in unconventional ways. However, thanks to the certificate of authenticity, a roll of duct tape, and a detailed 14-page manual, Sun retains the ability to recreate the artwork—complete with specifications on the banana’s orientation and placement.

The crypto billionaire’s purchase highlights the intersection of art, wealth, and blockchain culture, a world where ownership and authenticity often take precedence over tangible assets. Sun’s interest in the piece extends beyond personal consumption; he recently suggested sending the banana to space. In a post on X (formerly Twitter), Sun proposed donating the banana to Elon Musk for attachment to a SpaceX rocket, envisioning its journey to the Moon and Mars as an interstellar statement about art’s limitless potential.

 

Justin Sun: Entrepreneur Behind $6 Million Banana Art


Comedian has become a cultural symbol, challenging traditional notions of value and artistic significance. Sun’s ownership adds a layer of intrigue, merging the worlds of crypto entrepreneurs and contemporary art. Whether eaten or launched into space, the $6 million banana continues to spark conversation, pushing the boundaries of what art—and ownership—can represent in the modern age.

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Snoop Dogg Launches “Lovechild” Jewelry Collection: A Celebration of Empowerment, Style, and Love

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Snoop Dogg, the legendary rapper and cultural icon, has just launched his highly anticipated jewelry line, Lovechild, in collaboration with Metal Alchemist and music and media company gamma. This unique collection is designed not only to elevate personal style but to also inspire empowerment and well-being, making it much more than just a jewelry collection.

The Lovechild name was carefully chosen by Snoop himself, reflecting his desire to lead with love in a world filled with anger, negativity, and division. “I wanted to create something that represents positivity and empowerment—something that reminds people to lead with love,” Snoop Dogg explained. Through this collection, Snoop’s vision of spreading love as a transformative energy is brought to life in the form of luxurious, yet meaningful jewelry.

Snoop’s Lovechild jewelry collection includes carefully crafted pieces made with precision and quality, designed to resonate with individuals who believe in self-expression and personal growth. The collection exudes a sense of timeless style, making each piece not just a fashion statement but an emblem of the powerful energy Snoop wants to share with the world.

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The Lovechild collection will be available exclusively at Reeds 57 locations and online at reeds.com, offering fans and jewelry enthusiasts alike the chance to own a piece of Snoop.Love. The collaboration between Snoop Dogg and Metal Alchemist founder Carolyn Rafaelian is rooted in their shared belief in empowerment and transformation. Rafaelian, who has been at the forefront of creating innovative jewelry with a clean and powerful aesthetic, believes that this collection will be an unexpected hit, combining Snoop’s passion for love and positivity with Metal Alchemist’s commitment to using precious metals in groundbreaking ways.

“Snoop and I have always shared a foundational belief—to empower others and change the way things are done,” said Carolyn Rafaelian. “This partnership with gamma. takes that shared vision to new heights.” The Lovechild jewelry collection is not just about style; it’s about creating a movement of positivity, love, and transformation that resonates with anyone looking to make a difference in their own lives and in the world.

With the launch of Lovechild, Snoop Dogg has once again proven that his influence extends beyond music and entertainment. The collection promises to make a lasting impact, combining the worlds of fashion, empowerment, and iconic style into one unforgettable jewelry line. Snoop’s Lovechild collection is set to become a symbol of the power of love and the timeless appeal of style.

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Ashley Sankar’s Shark Tank Success: From Job Hustle to Thriving Side Business with NineteenTwenty

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Ashley Sankar is redefining the meaning of hustle. Balancing a demanding job as a senior program manager at Amazon and a burgeoning side business, she exemplifies entrepreneurial determination. Her Phoenix-based startup, NineteenTwenty, recently caught national attention when she and her husband, Zach, landed a $250,000 deal on ABC’s Shark Tank.

The Birth of NineteenTwenty

NineteenTwenty isn’t just another clothing brand—it’s a game-changer. The company designs versatile apparel like puffer jackets and skirts that transform into practical items such as tote bags, pillows, or blankets. Launched in December 2022, the side business generated $269,000 in its first year, despite challenges like limited inventory.

“Our mission was to supplement our income,” Ashley shared. “But it grew faster than we imagined.”

Balancing a Job and Side Business

Ashley Sankar’s journey to Shark Tank success wasn’t without sacrifices. Working 10-12 hours daily at her job and dedicating another 6-8 hours to her side business, she pushed the limits of her time and energy. Her relentless efforts paid off when she and Zach pitched NineteenTwenty to the show’s investors.

The Shark Tank Moment

On Shark Tank, the Sankars asked for $250,000 in exchange for 10% equity. While facing tough questions about financials and industry competition, their passion and ingenuity shone through. Investor Robert Herjavec offered $250,000 for a 25% stake, a deal the couple gladly accepted.

“I’d rather have 72% of something than 100% of nothing,” Ashley said.

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A Success Story in the Making

For Ashley Sankar, balancing a job and a side business has been a journey of perseverance. NineteenTwenty’s success on Shark Tank not only validates her hard work but also marks the start of an exciting new chapter.

With her entrepreneurial spirit and work ethic, Ashley’s story is proof that with determination and innovation, even the busiest dreamers can turn their side hustle into a success.

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How Entrepreneurs Can Unlock Growth, Freedom, and a Balanced Lifestyle through the Right Community

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How Entrepreneurs Can Unlock Growth, Freedom, and a Balanced Lifestyle through the Right Community

In today’s rapidly evolving world, entrepreneurs are constantly on the hunt for new ways to scale their businesses, achieve personal growth, and enjoy true freedom. For many, the answer lies in joining a high-value, growth-oriented community that empowers them to reach their goals without compromising their lifestyle. In this post, we’ll dive into how the right entrepreneurial community can help you grow, achieve greater freedom, and create a more balanced life.

Why Entrepreneurs Need a Growth-Focused Community for Success

Entrepreneurship can be an isolating journey. Many entrepreneurs start with dreams of financial freedom and a fulfilling lifestyle but find themselves overwhelmed by the challenges of running a business. This is where an entrepreneurial community becomes invaluable. Being part of a group that shares your vision for growth can significantly accelerate your progress. Communities like Platinum ELEVATED, for example, offer an environment where ambitious entrepreneurs can connect, learn, and thrive together.

The Power of a Community: Grow Beyond Your Limits

When you surround yourself with like-minded entrepreneurs, you gain access to insights, strategies, and a support system that’s hard to find elsewhere. In a growth-oriented community, members share knowledge, resources, and real-world experiences that can help you avoid common pitfalls and take more direct paths to success.

Moreover, these communities are built around accountability, one of the most critical factors in maintaining focus and achieving consistent growth. With regular check-ins and peer support, entrepreneurs are more likely to stay committed to their goals and overcome challenges effectively.

Achieving Freedom in Both Life and Business

One of the biggest draws of entrepreneurship is the promise of freedom. However, many entrepreneurs struggle to achieve this due to constant demands on their time and energy. A supportive community can change that. By learning from others who have found ways to balance business success with personal fulfillment, you can develop strategies for achieving true freedom.

Joining a community like Platinum ELEVATED can be transformative. Their structured approach combines personal coaching, mentorship, and group sessions, all of which can help entrepreneurs not only grow their businesses but also reclaim their time, focus on family, and enjoy a balanced lifestyle.

Practical Tips for Finding the Right Community for Your Entrepreneurship Journey

Finding the right community for your entrepreneurship goals requires careful consideration. Here are a few tips to help you make an informed choice:

  1. Look for a Community That Matches Your Values – Make sure the group aligns with your vision for both business growth and personal lifestyle goals.
  2. Consider the Expertise Available – Communities led by experienced entrepreneurs, like Chad Willardson’s Platinum ELEVATED, offer a wealth of knowledge and insights that can fast-track your success.
  3. Assess the Support Structure – Choose a community that offers ongoing support, accountability, and practical resources to help you achieve real growth.

How Entrepreneurs Can Unlock Growth, Freedom, and a Balanced Lifestyle through the Right Community

Unlocking Growth, Freedom, and Lifestyle Balance Through Entrepreneurship

In summary, joining a supportive, growth-oriented community can help entrepreneurs achieve their vision of success, freedom, and a balanced lifestyle. By tapping into the power of collective wisdom, practical support, and accountability, you can elevate your business and your personal life in ways that might not be possible on your own.

The journey to entrepreneurial success is never easy, but with the right community by your side, you can enjoy the growth, freedom, and lifestyle balance that every entrepreneur dreams of.

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The Rise of Wellness: A Trillion-Dollar Industry Transforms Health and Work Cultures

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In today’s world, the global wellness industry has reached an astonishing milestone, with a market valuation of $6.32 trillion in 2023. This expanding industry now outpaces pharmaceuticals and sports, highlighting a significant shift in consumer priorities toward holistic health. The wellness market growth covers various sectors, including personal care, beauty, weight loss, nutrition, and even wellness real estate, showcasing an increased focus on mental and physical well-being in daily life.

The Wellness Boom: A Post-Pandemic Priority

Following the pandemic, individuals have become more health-conscious, leading to a surge in demand across wellness sectors, especially in personal care and nutrition. This post-pandemic wellness trend underscores the heightened importance people place on preventive health and self-care, resulting in a robust rebound for the wellness industry after the temporary setbacks experienced during COVID-19. North America, known for its higher expenditure in wellness, remains at the forefront of wellness market spending, emphasizing regional differences in health-related investments.

Corporate Wellness: Investing in Employee Well-Being

The corporate wellness market is also expected to witness considerable expansion by 2032 as companies increasingly recognize the value of prioritizing employee health. Employers are investing in wellness initiatives—like mental health resources, fitness programs, and wellness retreats—to foster a happier, healthier workforce. This evolution in workplace culture signals a new era where corporate wellness programs are as essential as traditional benefits, underscoring the strong connection between well-being and productivity.

Hybrid Work and Remote Job Satisfaction

The rise of hybrid work productivity is another trend reshaping the wellness industry. Research shows that employees working in a hybrid model report similar productivity levels to in-office employees while experiencing higher job satisfaction. Many credit this satisfaction to the flexible balance between work and personal life that hybrid work enables. Reflecting the quirks of remote work, Kevin O’Leary recently commented on the “business on top, casual on the bottom” fashion trend during a television appearance, capturing the essence of remote work culture.

Tech Innovations: Smart Glasses and Health Monitoring

In the tech world, wellness trends are influencing the development of new devices. Following Meta’s success with its recent launches, Apple is now considering entering the smart glasses market. With wearable technology already playing a pivotal role in health tracking, Apple’s potential entry could further revolutionize how people engage with their well-being.

Surprising Shifts in Wealth and Health Culture

A recent analysis also uncovered that the wealthiest U.S. city is not in New York or California, reflecting new demographic trends in wealth and wellness priorities across regions. This unexpected shift further emphasizes how health and wellness are spreading beyond traditional high-income areas, with other regions leading in wellness-oriented lifestyles and investments.

Wellness

Wellness Industry Trends: The Future Outlook

The future of the wellness industry points to sustained growth across various areas, from corporate wellness to advanced personal care solutions. Companies are likely to increase their investment in wellness programs, creating a more supportive workplace culture focused on employee well-being. As health and wellness industry trends continue to evolve, the industry’s growth will likely see further expansion into wellness tourism, sustainable health products, and more personalized wellness solutions.

This remarkable rise of the global wellness industry exemplifies the shift in modern values, with a focus on health, fulfillment, and a balanced lifestyle. The wellness sector’s continued growth signals a bright future where personal well-being takes center stage in both our personal and professional lives.

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Entrepreneurs

Nvidia Set to Replace Intel in the Dow Jones Industrial Average: A New Era in Semiconductors

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In a groundbreaking shift within the Dow Jones Industrial Average, Nvidia is set to replace Intel, marking a significant transformation in the semiconductor industry. This transition reflects the soaring prominence of artificial intelligence (AI) and the evolving landscape of technology.

Nvidia’s Meteoric Rise

Nvidia has enjoyed a remarkable year, with its shares skyrocketing more than 170% in 2024, building on a staggering 240% increase the previous year. As a result, the company’s market capitalization has ballooned to $3.3 trillion, positioning it as the second-largest publicly traded company, just behind Apple. The rapid ascent is fueled by surging demand for Nvidia’s graphics processing units (GPUs), especially among tech giants like Microsoft, Meta, Google, and Amazon, which are purchasing Nvidia’s H100 GPUs in vast quantities to bolster their AI capabilities.

With revenue more than doubling over the past five quarters—tripling in three of those periods—Nvidia has become a focal point in the tech sector. The company recently indicated that demand for its next-generation AI GPU, known as Blackwell, is “insane,” further highlighting its pivotal role in the AI revolution.

Intel’s Decline

In stark contrast, Intel has faced a challenging year, with shares plummeting over 50% as the company struggles to maintain its once-unassailable market position in the face of mounting competition from Advanced Micro Devices (AMD) and others. Long recognized as a leader in PC chip manufacturing, Intel has fallen behind in the AI race, failing to make substantial advancements in this burgeoning sector.

Recent filings from Intel revealed plans for significant restructuring, including a reduction of its workforce by 16,500 employees and a contraction of its real estate footprint. These measures, initially announced in August, underscore the company’s ongoing battle with manufacturing challenges and its struggle to regain competitiveness.

A Strategic Shift in the Dow Jones Industrial Average

The switch, set to take effect on November 8, is not only a pivotal moment for Nvidia and Intel but also highlights broader trends within the Dow Jones Industrial Average, which comprises 30 components weighted by the share price of individual stocks. With Nvidia’s entry, four of the six trillion-dollar tech companies—Nvidia, Apple, Microsoft, and Amazon—will now be represented in the index, with Alphabet and Meta remaining outside its ranks.

The decision to include Nvidia follows its strategic move earlier this year to execute a 10-for-1 stock split. While this maneuver did not affect its overall market capitalization, it effectively lowered the price of each share, facilitating the company’s inclusion in the Dow Jones Industrial Average without overly skewing the index.

This change is particularly noteworthy as it represents the first adjustment to the index since February, when Amazon replaced Walgreens Boots Alliance. Over the years, the Dow Jones Industrial Average has sought to enhance its representation of the largest and most influential technology companies, adapting to a rapidly evolving market landscape.

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As Nvidia replaces Intel in the Dow Jones Industrial Average, it signals a transformative moment in the semiconductor industry. The rise of AI has not only reshaped the fortunes of these two companies but also indicates a broader shift in the technological landscape, with Nvidia poised to lead the charge into the future. This transition not only reflects the dynamics of competition in the tech sector but also serves as a bellwether for the ongoing evolution of industries driven by innovation and technological advancement.

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