Connect with us

Tech

Libraries rob to TikTok to create community and recent cultural relevance

Published

on

Libraries rob to TikTok to create community and recent cultural relevance

Across most media portrayals, libraries are sternly aloof locations for scholars and college teens to be shushed by matronly docents. In standard belief, many of them are considered as more aesthetics than service, take care of the ancient tourist station that is the central library branch in New York City. (These lions assemble the genuine record backdrop.)

However on TikTok, libraries are your chums, dropped at existence by fellow meme-pushed creators with exact human faces and voices propelling their community hubs to recent phases of utility and cultural influence. 

In some solutions, the digital presence of these public training organizations on the platform can genuinely feel take care of a tonal disruption of your widespread FYP scrolling — comment sections are paunchy of comedic shock upon discovering your native library posting memes greatest that you just must know (in most cases thru proliferation pushed by standing-chasers). However they additionally come what might per chance fit acceptable in, embracing TikTok’s particular posting custom with silly and informative converse. 

More than the rest, libraries advise an altruistic sing of the app, as a system to connect with laborious-to-reach populations, bring together them drawn to a public merely, after which back them resolution questions, create community, and enrich themselves in near to any system well-known, on-app or off. 

As suppose governments encroach on tutorial freedoms(opens in a brand recent tab), nationwide book ban attempts reach file highs(opens in a brand recent tab), and defunding efforts(opens in a brand recent tab) threaten the steadiness(opens in a brand recent tab) of libraries, social media engagement efforts are working to convince the nation that these public resources are a must-have.

Whether as an influencer hub, search engine, or station for community-generated training, TikTok has change into the originator, collector, and promoter of current digital custom and its active contributors. Libraries fit correct into a subsect of the app centered on training, but in a system that is rather about a than person converse creators and additionally separate from the corporate- and imprint-oriented pages(opens in a brand recent tab) that have exploded on the app.

Libraries tapping into the digital zeitgeist

In a Venn map of TikTok converse, library accounts overlap with one other of the platform’s most standard facets, acknowledged as #BookTok. However even amongst these literary havens, libraries stand out. 

As suppose and city entities, public libraries can not monetize their converse on the app take care of numerous person creators, brands, and nonprofits are ready to — they might be able to not earnings gifts on TikTok Dwell, earnings from affiliate codes of their bios, paywall premium converse, or sing the app’s recent e-commerce characteristic(opens in a brand recent tab). Quite than an avenue for monetary and imprint enhance (internal most or corporate), in these cases the app is more take care of a digital resource aesthetic, connecting native libraries to their bases whereas concurrently bolstering the properly-established network of libraries nationwide.

The perks of getting these public entities on their salvage uniquely comfy corner of the app fling both solutions, with patrons taking advantage of outreach and libraries taking advantage of entry. Tevin Vuong is a librarian and member of Brentwood Public Library(opens in a brand recent tab)‘s publicity division, which implies handling all things social media, marketing, and graphic manufacture. Vuong is additionally the face of the library’s TikTok account(opens in a brand recent tab), which used to be started in 2020.

“I used to be given the ingenious freedom to carry out what I believed could per chance be most effective and to be a shrimp queer, to be a shrimp more experimental in contrast to how we had been on Fb and Instagram,” Vuong acknowledged. “I believed it used to be well-known to have a face to connect with the ‘imprint,’ so I took it upon myself to originate being on camera more.”

Vuong is a Brentwood, New York, native, born and raised, who started working for the library 10 years within the past as a volunteer. Since then, Vuong has change into a form of native movie star amongst library team of workers and its patrons, despite their humility over the accidental standing. “I’ve gotten acknowledged by kids strolling thru the constructing, and they also’re take care of, ‘We take care of you on TikTok!'”

And whereas that is a queer phenomenon in a library atmosphere, the minute discomfort of being a TikTok movie star with hundreds of viewers is canceled out by the impact of reaching teens. Vuong outlined that TikTok’s change into the very best system to connect their marketing efforts with teen audiences, which is, historically, one amongst the toughest-to-reach populations for the library. 

“We wrestle to bring together these childhood to peek at our marketing on Fb, Twitter, or Instagram, but they’re staring at us on TikTok. They behold our converse, so we comprehend it’s working.”

A selfie of Vuong maintaining a reproduction of Twilight in front of a shelf of books.

Vuong knows what sells on TikTok: fandom memes.
Credit: Brentwood Public Library

Paul Wellington is the social media specialist for the Cincinnati & Hamilton County Public Library(opens in a brand recent tab) design, which oversees 41 locations for more than 800,000 patrons. Like at Brentwood, Wellington says the Cincinnati Public Library TikTok(opens in a brand recent tab) (shortened for socials) has offered a system to reach faculty students and rather about a young adults within the 18-to 24-three hundred and sixty five days-extinct age differ, who tend to be sequestered from public library programs thanks to the provision of college or faculty libraries. 

“Total, that is been a genuinely laborious demographic to engage, now not greatest with us, but all the procedure thru libraries around the nation,” he outlined. “However TikTok could per chance be the genuine platform the build aside we is also genuinely silly, a shrimp more silly. It’s genuinely huge to engage with our youthful demographic on there.”

Section of that success is also attributed to TikTok’s ability to make sing of trending sounds, memes, and filters to connect with audiences thru a total vernacular. It could per chance per chance per chance additionally be a manufactured from the promotion and availability of digital resources, which grew to change into more a must-have than ever at some level of the pandemic and proceed to enchantment to other folks on-line and off.

“We already had this gargantuan assortment of digital services and products and resources that patrons can entry, and we frail our social media platforms, including TikTok, to push those services and products, to assemble those services and products more considered. It’s now not acceptable for our patrons, due to these kinds of services and products are available within the market at your native library,” Vuong acknowledged.

And in doing this, Vuong outlined, library accounts on TikTok are ready to enhance every other in a de facto mass public training effort, re-enticing communities with the genuine cause of a library and what its capacity ability to patrons.

“We attempt to promote stuff that can earnings all libraries, services and products that most libraries would have entry to,” Vuong acknowledged. Connections to resources take care of printing services and products, WiFi hotspots, and queer presents for checkout take care of manga books and plant seeds(opens in a brand recent tab) have made the checklist of shoutouts, apart from board games, card games, vacuums, 3D printers, and even blood stress screens — all forming a numerous space of offerings solidifying the library’s intention as a core community asset.

“Replacement other folks have to now not privy to what the stylish public library is,” Vuong acknowledged. “Our library is a discovering out hub. Patrons can near in and be taught English as a second language or rob pc lessons. We’re additionally a community center. Of us can near together for cooking lessons, health lessons. We’re additionally a literacy hub. We provide all kinds of books for all groups, ages, other folks, subject issues. We additionally have book discussions for Spanish speakers, due to Brentwood has a dapper Spanish-speaking community. And we’re additionally a custom center. We now have a responsibility to preserve the rich ancient previous of Brentwood.”

Libraries supporting libraries 

Unlike Vuong’s somewhat singular presence on the Brentwood page, the Cincinnati Public Library account is a abundant look for of the town’s entire network of libraries, including the celebrities of the page. Wellington outlined that the social media team travels around the branches to file converse, and typically entails participants of the communications division and even posts movies made by rather about a team of workers themselves in a network-wide effort. “We’re very mindful to have our converse on TikTok judge our differ and the team of workers that now we have,” he acknowledged. “[TikTok] is additionally an limitless system to have genuinely numerous followers, as properly.” 

Libby Scott is the communications manager for Cincinnati & Hamilton County Public Library. She says that there is an overwhelming sense of fun and engagement with the team of workers thru the introduction of TikTok movies, which could per chance be viewed by other folks around the area. About half of of the account’s followers are locals, whereas now not lower than five percent are from worldwide locations outdoor the US. 

Despite their account’s queer station on the app, Scott and Wellington reiterated that libraries have to now not immune from the stress to put up the following viral TikTok.  

Wellington holds out an iPhone and files one other librarian utilizing a button maker.

Wellington captures all components of the library’s work for its social pages.
Credit: Cincinnati & Hamilton County Public Library

“We’re at a shrimp little bit of a reflection standpoint,” Scott acknowledged. “We have been doing heaps of experimentation, and we’re at a level the build aside we’re take care of, what else could per chance we attempt? For our applications, we are centered on an absence of know-how, after which elevating consciousness of what we characteristic out, what we provide, and the total other folks we back and enhance.”

One among Cincinnati Public Library’s most standard movies(opens in a brand recent tab), to illustrate, is in regards to the design’s waiving of leisurely expenses, a “comely-free” shift which many libraries have additionally taken. Libraries have to now not acceptable informing patrons about their salvage branches on the app, however. They are additionally constructing recent kinds of connection and enhance with rather about a programs around the nation. 

Genuinely, the TikTok library community has change into a social space in and of itself. “We’re commenting on rather about a library TikToks,” Vuong acknowledged. “They’re commenting on ours. I’m interacting with librarians from libraries all the procedure thru the nation, from Texas to Philadelphia, even those native to us. I’m interacting with these libraries I’ve in no procedure considered in person.” 

Vuong credits the Brentwood page’s shift in posting frequency to taking stumble on of a “fling-the-book” traits amongst libraries who had already been established on the app, which at closing resulted in their two most(opens in a brand recent tab) viral model(opens in a brand recent tab) movies. “There is one thing take care of a aggressive nature to it,” Vuong outlined. 

The lighthearted shipping of tutorial converse, the practicality of helpful public files built-in cleanly into existing scroll habits, the homegrown creators breaking down boundaries thru memes and feeble ground — all of it provides as much as an accessible recent cultural presence that refreshes the stodgy perception of libraries of extinct.

“It’s genuinely huge to humanize the library, due to it’s phase of the community,” Wellington acknowledged. “They know who these other folks are, they’re here daily or a week to allow you to acquire a book or allow you to acquire a resource. It’s significant to search out who we are and portray our faces.”

Libraries as the recent teen space

One other station the build aside libraries on TikTok fluctuate from the platform’s rather about a users, and even from the #BookTok community they’re so carefully aligned with, is that libraries genuinely desire you to stop the app and produce together off their pages. As welcoming as the posts and comment sections are, greeting followers in person issues far more.

Michael Buono is Vuong’s supervisor and head of Reference and Patron Companies and products at Brentwood Public Library. Buono acknowledged that there might per chance be a false impression that libraries are now not buzzing social areas. “We’re a extremely busy station. We’re now not a aloof station. There is now not at all times the expectation that persons are fully restful. The community is de facto all here.”

Two grownup patrons of the library stand subsequent to the circulation desk whereas Buono smiles leisurely them.

Brentwood Public Library is as mighty a social space because it’s far a discovering out hub.
Credit: Brentwood Public Library

A whole lot of the social team’s work is making that acknowledged, namely for youthful patrons. Vuong outlined that the library hosts its salvage soundproofed teen space, separate from the rest of the library, for youths to make sing of for socializing and reading. The Cincinnati & Hamilton County Library additionally dedicates space and programming to this age neighborhood(opens in a brand recent tab), including providing LGBTQ resources. 

And here is the center of the energy of libraries within the digital age. As communities craved in-person social interaction and navigated the recent IRL realities put up-lockdown, teens had been left with even fewer alternate ideas than earlier than. Of leisurely, increasingly more institutions are viewing teens as liabilities, as witnessed thru the recent chaperone insurance policies of Knott’s Berry Farm(opens in a brand recent tab) or the curfew restrictions on kids space by retail outlets and rather about a extinct “third areas(opens in a brand recent tab)” outdoor of house and work or faculty. It’s phase of a wave of teen-based restrictions on patronage(opens in a brand recent tab) that extra limit the locations the build aside childhood can acceptable be childhood.

The narrowing of entry lies in bid opposition to a wave of nostalgic longing that is taken over exact world interactions and digital custom, which has gotten teens motivate into areas that older generations opinion had been as soon as deserted. 

Tweet could had been deleted
(opens in a brand recent tab)

“I’m extinct,” Buono acknowledged. “We frail to have video retail outlets. My chums and I, when we had been childhood, would fling to the video store, opt a movie, and now not carry out a thing. They originate now not have a station to carry out that anymore. Whenever you obtain yourself looking out out for to have that taking a see experience, we’re the genuine station that it’s most likely you’ll per chance per chance doubtless carry out that with out additionally expecting to have money readily available within the market to bring together it. All the pieces else is a store.”

The lack of physical gathering locations could per chance assemble childhood far more reliant on social media(opens in a brand recent tab) as the genuine station to assemble community, engage in cultural and tutorial alternate, and merely celebrate — but that is the build aside libraries could per chance near in. 

“We are a pillar of the community and provide community space,” Scott outlined. “Whether we’re speaking about social media or assembly room space or public space, our structures are a station for community.”

The revamped image of libraries as a social atmosphere, helped by their newfound connections on TikTok, could per chance impact acceptable about everybody, as capacity beneficiaries of one amongst the few last public areas that have no expectation of consumption, that originate now not require patrons to have the funds to assemble a salvage affirm or demand the rest beyond the want to sit down in community. That dynamic is additionally stutter in-app, on the library pages themselves, however it has which implies far beyond. 

“The vogue forward for libraries is as community centers,” Vuong acknowledged. “A station the build aside locals can near if they’re buying for back, must you’re making an attempt to have a study a subject, must you are looking out out for to must cling around along with your chums, or must you’re acceptable buying for a obtain station to be.”

For now, other folks can near together in discovering a identical assemble of reduction within the comment sections of the library TikTok accounts, beacons all the procedure thru the crowd of influencers, brands, and product solutions, that provide a miles more clear-cut different. 

Desire more Social Appropriate experiences in your inbox? Test in for Mashable’s Top Stories and Offers newsletters this day.

Breeze joined Mashable’s Social Appropriate team in 2020, retaining on-line experiences about digital activism, climate justice, accessibility, and media illustration. Her work additionally touches on how these conversations manifest in politics, standard custom, and fandom. As soon as in some time she’s very silly.

Sahil Sachdeva is the CEO of Level Up Holdings, a Personal Branding agency. He creates elite personal brands through social media growth and top tier press features.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Tech

The AI race is reviving an old workplace debate: just how many hours constitute too many

Published

on

Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy of Copy of Untitled Design (1)

In the tech world, especially AI startups, 70+ hour workweeks (and sometimes more) have shifted from quiet norms to proudly advertised requirements. Job postings and company sites now openly state that only those thrilled by intense, extended hours should apply. The appeal includes sky-high pay, exciting perks, rapid career growth, and the opportunity to help shape groundbreaking technology. The cost? Significant sacrifices in personal time, energy, and overall health.

This intense approach echoes China’s infamous “996” culture (9 a.m. to 9 p.m., six days a week, totaling around 72 hours), which exploded during its tech surge. Prominent figures once hailed it as a “blessing” for ambitious young people, but fierce public criticism over burnout, unpaid extra hours, and serious health dangers soon followed. Authorities eventually stepped in, compelling companies to at least tone down public endorsements.

Today, a similar philosophy is gaining ground in Western tech hubs, driven by the frantic competition to dominate AI. Venture-backed startups believe blistering speed is essential for outpacing competitors and securing survival. Many founders view marathon hours as simply inevitable in such a high-stakes environment.

Proponents insist that team members who flourish here do so voluntarily, they see the work as deeply engaging and mission-driven, almost like a calling rather than a conventional job. Some leaders liken their teams to top-tier athletes: fueled by passion, focus, and collective purpose instead of fixed timetables.

Skeptics push back hard, arguing that more hours don’t automatically mean more output. Studies and experts repeatedly show that productivity often peaks and then plummets beyond a certain point, frequently, a 70-hour week yields results comparable to (or worse than) a well-managed 50-hour one due to fatigue and diminishing returns.

The health toll is even more alarming: global research ties chronic overwork to elevated chances of cardiovascular problems, strokes, chronic stress, and mental health crises. In the most severe instances, it has been linked to tragic fatalities, something already documented in cultures with entrenched long-hour traditions.

Underlying these dynamics is a real imbalance of power. Not every employee who signs up truly chooses it freely. Factors like economic instability, visa restrictions, scarce alternative opportunities, or the fear of missing out on the AI boom can coerce people into accepting grueling conditions, even when framed as “optional.”

While other sectors increasingly experiment with four-day weeks, remote flexibility, and results-oriented models, the tech/AI space remains split between two competing visions: grinding longer versus working smarter. Reform advocates point out that improved planning, sharper focus, streamlined processes and yes, leveraging AI tools themselves, could accelerate real progress without grinding people down.

The core issue is far from settled. As artificial intelligence continues transforming entire industries at warp speed, the biggest test ahead may not be raw technical prowess, but whether meaningful advancement can happen without stretching human endurance to unsustainable extremes.

Continue Reading

Tech

Italy Thwarts Suspected Russian-Linked Cyberattacks Ahead of Winter Olympics

Published

on

Italy-Thwarts-Russian-Cyberattacks-Before-Winter-Olympics

Just days before the opening ceremony of the Milan–Cortina Winter Olympics, Italian authorities revealed they had successfully neutralized a series of cyberattacks targeting key government infrastructure and Olympic-related digital platforms. The attempted breaches, which officials say were linked to Russian actors, were aimed at foreign ministry offices and websites connected to the Games, raising concerns over cybersecurity threats surrounding major global events.

Italy’s Foreign Minister, Antonio Tajani, confirmed the incidents on Wednesday while speaking to reporters during an official visit to Washington, D.C. According to Tajani, the cyberattacks targeted several foreign ministry systems, including Italy’s diplomatic office in the U.S. capital, as well as websites associated with the Winter Olympics. Some hotels in Cortina d’Ampezzo, one of the Games’ main host locations, were also reportedly among the intended targets.

While Tajani described the attacks as being “of Russian origin,” he did not disclose technical details or identify the specific groups believed to be responsible. “We prevented a series of cyberattacks against foreign ministry sites, starting with Washington, and also involving some Winter Olympics sites, including hotels in Cortina,” he said. The comments came just two days before the official opening ceremony, scheduled to take place at Milan’s iconic San Siro stadium.

The Winter Olympics officially began earlier this week with the first curling matches held in Cortina, marking the start of what Italian authorities expect to be one of the most heavily secured sporting events in the country’s history. The Games span a wide geographic area, stretching from Milan in northern Italy to the Dolomite mountain range, presenting unique logistical and security challenges.

Italy’s Interior Minister, Matteo Piantedosi, addressed parliament on the same day, outlining the scale of security preparations underway. He announced that approximately 6,000 security personnel have been deployed across Olympic venues. These forces include specialized units such as bomb disposal teams, anti-terrorism squads, snipers, and cybersecurity experts, all tasked with ensuring the safety of athletes, officials, and spectators.

The thwarted cyberattacks highlight the growing role of digital warfare in international tensions, particularly during high-profile global events. Major sporting competitions have increasingly become attractive targets for cyber operations due to their visibility, symbolic value, and reliance on digital infrastructure.

Although the Italian government has sought to reassure the public that the situation is under control, the incidents underscore the evolving nature of security threats in the modern era. As nations invest heavily in physical security, cyber defenses have become equally critical in protecting national interests and global events from disruption.

With the Games now underway, Italian officials say they remain on high alert, emphasizing that both physical and digital security measures will continue to be reinforced throughout the Olympic period.

Continue Reading

Business

Amazon’s $200bn AI Bet Shakes Investor Confidence

Published

on

amazons-200bn-ai-bet-shakes-investor-confidence

Amazon has joined the ranks of America’s biggest technology firms making unprecedented bets on artificial intelligence — and the market response has been swift and unforgiving.

In its latest annual financial disclosure, the e-commerce and cloud computing giant revealed plans to spend $200bn (£147.7bn) this year on expanding its business, with a significant portion earmarked for artificial intelligence. The figure marks a sharp rise from last year’s $125bn investment, making Amazon the most aggressive spender on AI among Big Tech peers.

Yet instead of applause, the announcement triggered concern. Amazon’s shares fell by more than 11% in after-hours trading, reflecting growing investor unease over the escalating costs of AI development and the lack of immediate returns.

Chief executive Andy Jassy was candid about the company’s priorities during a call with analysts. While Amazon cited spending across AI, chips, robotics and low-Earth-orbit satellites, Jassy made it clear that artificial intelligence sits at the centre of its long-term strategy.

“This is an unusual opportunity,” he said, describing AI as a force that will fundamentally reshape Amazon’s products and services. “Every customer experience we have today will be reinvented by AI.”

Amazon’s push mirrors a broader industry trend. Meta, Google and Microsoft are collectively expected to invest around $650bn in AI and related infrastructure this year. Meta’s chief executive Mark Zuckerberg recently announced spending of up to $135bn, nearly double the company’s investment from the previous year. Google, meanwhile, plans to more than double its capital expenditure to $185bn, focusing heavily on data centres and AI-driven infrastructure.

Despite rising revenues and profits across the sector, investors appear increasingly cautious. Analysts are pressing technology firms for clearer paths to monetisation as development costs soar. The recent dip in the S&P 500, which includes all major US tech players, underscores a wider sense of market fatigue following years of rapid growth.

At Amazon, the financial balancing act has had human consequences. Chief financial officer Brian Olsavsky acknowledged that cost-cutting measures are being implemented elsewhere in the business. Over the past few months, the company has laid off 30,000 employees, signalling that efficiency and automation may increasingly replace human labour.

Zuckerberg echoed this sentiment, noting that AI tools are already reducing the need for large technical teams. He predicted that 2026 will mark a turning point, when artificial intelligence dramatically alters the way people work.

Microsoft has so far avoided specifying its total AI spending, though it has already invested over $72bn in talent acquisition and infrastructure, with no signs of slowing down.

As technology giants race to dominate the AI future, they face a growing challenge: convincing investors that today’s massive expenditures will translate into tomorrow’s sustainable profits. For now, Amazon’s bold gamble highlights a defining tension of the AI era — innovation at unprecedented scale, paired with unprecedented scrutiny.

Continue Reading

Tech

Crushon AI Emerges as 2026 Top Choice for NSFW AI Chat Users

Published

on

crushon-ai-emerges-as-2026-top-choice-for-nsfw-ai-chat-users

LOS ANGELES, January 2026 —  In the past year, the environment around mature-themed AI has undergone some significant changes. With many people being disenchanted with the heavily censored chat services, one player stands out in this community: Crushon AI. 

Beginning as an alternative, it has become the platform of choice for many people who wish to use their creativity, participating in NSFW AI chat without necessarily creating an account.

What Makes This NSFW AI Platform Different

Most of the popular chatbot platforms use strict content moderation that essentially prohibits the discussion of mature themes on their platforms. As a result, writers, role-players, and adults are left with very few options on such platforms. However, Crushon provides an uncensored platform that values creativity.

The platform supports over twenty language models, which include:

  • Claude Opus 4.5 and Claude Sonnet Series for in-depth discussion
  • Gemini 3 Flash – for fast and creative answers
  • Deepseek R1 For in-depth narration
  • Kimi K2 for multilingual role-playing. 

A user picks a model, builds a character, and starts chatting with it. The time taken for the computer’s responses is usually between near-instant and four seconds.

Key Features for Free NSFW AI Chat

Nonetheless, one must consider that the resources created by Crushon are beyond mere functionality. Model Development allows one to create their NSFW AI persona on their own, which includes their traits in terms of both personality, emotions, and even appearance, all of which are achieved without the need to code. The Group Chat feature allows multiple conversations to happen at the same time between five different personas, which is quite apt for storytelling.

NSFW AI Image Generation That Matches the Moment

One of the interesting things about Crushon’s platform is its free NSFW AI mage feature. Unlike other models, this platform does not offer static images but rather dynamic images based on the conversation being had. Whenever the scene changes, the AI changes the NSFW images accordingly.

This dynamic method allows characters to transmit images that match the developing story, whether of a cozy setting or a more adventurous one. According to users, the development of images that match the context significantly improves immersion when compared to text-based options.

Why Users Are Making the Switch

The NSFW AI chat community is quite saturated, but many platforms require a subscription or limit how much you can use on a daily basis. Crushon allows access to its entire feature set without needing to log in.

This long-term memory holds a capacity of up to sixteen thousand tokens and allows the characters to recall past dialogue and developments. This serves as the foundation for the development of relationships that are based on casual dialogue and have grown over time.

For the creative adult frustrated with the limitations of content found on other platforms, the level of flexibility and functionality found here has made it hard to ignore.

Continue Reading

Tech

OpenAI Introduces ChatGPT Health, Sparking Excitement and Data Privacy Worries

Published

on

images (94)

OpenAI has rolled out ChatGPT Health, a specialized feature enabling U.S. users to upload medical records and sync data from health apps, delivering more tailored responses from the chatbot. The company positions it as a tool to enhance health understanding, though experts and advocates have voiced significant concerns over privacy, data security, and AI’s role in healthcare.

Per OpenAI, the feature integrates data from platforms like Apple Health, Peloton, and MyFitnessPal, as well as user-provided medical documents. It aims to offer contextualized answers on health and wellness topics. Importantly, OpenAI emphasizes that this is not for diagnosing conditions or prescribing treatments and cannot substitute professional medical care.

The firm assures users that Health conversations are isolated from standard chats and excluded from AI model training. It also touts “enhanced privacy measures” to protect highly sensitive health information. Initial rollout is limited to select early testers, with a waitlist for wider availability.

Privacy campaigners, however, caution that health data demands the highest level of protection. Andrew Crawford from the Center for Democracy and Technology stressed the need for impermeable barriers separating health data from other user details, especially amid AI firms pursuing new monetization strategies, such as targeted advertising.

“Emerging AI health features hold potential to empower individuals,” Crawford noted, “yet weak safeguards could expose highly personal data to serious risks.”

This debut aligns with generative AI’s growing influence in daily life. OpenAI reports over 230 million weekly health-related queries on ChatGPT. Proponents highlight AI’s ability to clarify symptoms, explain medical jargon, and guide lifestyle decisions, particularly in overburdened healthcare systems.

Nevertheless, doubts linger about AI accuracy. Large language models can generate erroneous or misleading outputs, often with unwarranted certainty. Detractors fear users might over-rely on such guidance, despite explicit warnings.

Max Sinclair, CEO of AI marketing firm Azoma, hailed it as a “pivotal milestone” for OpenAI, suggesting the company is establishing ChatGPT as a go-to health advisor, which could transform how people research conditions and choose wellness products or therapies.

The tool is not yet available in the UK, Switzerland, or European Economic Area nations due to rigorous data privacy regulations. Analysts predict regulatory challenges could slow or restrict international expansion.

Amid heightened global oversight of AI ethics and safety, following issues like manipulated images and deepfakes—this launch underscores the dual-edged nature of AI in personalized healthcare. Its success as a reliable aid or a new ethical minefield will hinge on striking a balance between technological advancement and accountability.

Continue Reading

Tech

UK Government Criticizes X for Limiting Grok AI Image Editing to Paid Subscribers, Labeling It ‘Insulting’ to Victims of Abuse

Published

on

BBH6UACQQFNVVAQQ6SG5OKMBAY (1)

The UK government has strongly condemned Elon Musk’s platform X for restricting Grok AI’s image editing and generation features to premium subscribers, describing the change as “insulting” to victims of misogyny and sexual violence. The criticism follows widespread outrage over the AI tool’s role in producing non-consensual sexualized deepfake images, including those depicting women and children.

A spokesperson for Prime Minister Sir Keir Starmer stated that the restriction fails to resolve the underlying problem and effectively monetizes a harmful feature by turning it into a “premium service.” They noted that the swift implementation shows X is capable of quick action when motivated, and called for more responsible measures to prevent abuse entirely.

The issue arose after reports that Grok complied with prompts to digitally alter photos, such as removing clothing from images of individuals without consent. Although the feature is now limited on X to paid users (requiring verified payment details), concerns persist that it may still be available via Grok’s standalone app or website.

Prime Minister Starmer called the generation of sexualized AI images of adults and children “disgraceful” and “disgusting,” vowing intolerance for such unlawful content. He pledged full backing for regulator Ofcom to enforce the Online Safety Act, with options including fines, access restrictions, or even an effective ban on X in the UK if the platform fails to comply.

Ofcom has initiated urgent inquiries and contacted X and xAI, but has not yet issued a public response on next steps. X has not commented on the latest developments.

Experts and campaigners have echoed the government’s stance. Professor Clare McGlynn highlighted the lack of proper ethical safeguards, arguing that the paywall does not eliminate risks and prioritizes profit over safety. The Internet Watch Foundation reported identifying criminal child abuse imagery apparently created by Grok, stressing that the restriction cannot reverse existing harm.

Victims, including those personally targeted, have dismissed the change as inadequate, urging a full overhaul with robust built-in protections.

This incident intensifies debates over generative AI accountability, positioning the Grok case as a critical challenge for regulating online safety in the AI era.

Continue Reading

Health

Get Featured in TechCrunch: A Practical Guide for Startups and Technology Companies

Published

on

Get Featured in TechCrunch

For startups and technology-driven businesses, media visibility can play a decisive role in growth and credibility. Among technology publications, TechCrunch stands out as one of the most trusted sources for startup news, funding updates, and innovation trends. Many founders aim to Get Featured in TechCrunch because of its ability to influence investors, customers, and the broader tech ecosystem.

This guide explains how TechCrunch operates, what journalists look for, and how companies can responsibly prepare for editorial coverage.

Why TechCrunch Coverage Is Highly Valued

TechCrunch has built its reputation through independent reporting and in-depth analysis of emerging technologies and startup ecosystems. Its readership includes venture capitalists, founders, product leaders, and industry analysts.

A feature on TechCrunch can help companies:

  • Establish authority and trust

  • Attract investor and partner interest

  • Increase qualified website traffic

  • Strengthen brand perception within the tech community

Because of this reach and credibility, many early-stage and scaling companies strategically work toward the goal to Get Featured in TechCrunch at key moments in their growth journey.

Understanding TechCrunch’s Editorial Focu

TechCrunch is an editorial platform, not a promotional directory. Its journalists prioritize factual, timely, and industry-relevant stories that offer value to readers.

Primary Topics Covered

TechCrunch commonly reports on:

  • Startup funding rounds and acquisitions

  • Product launches with market impact

  • Artificial intelligence and deep technology

  • SaaS, fintech, Web3, and enterprise tools

  • Venture capital trends and startup ecosystems

To Get Featured in TechCrunch, your announcement must align with these topics and present clear relevance to current industry developments.

What Makes a Story Newsworthy

One of the most common mistakes companies make is pitching content that lacks a genuine news angle. TechCrunch evaluates whether a story contributes meaningful insight or signals a shift in the market.

Examples of strong news angles include:

  • A confirmed funding round or acquisition

  • A product launch addressing a clear market gap

  • Proprietary technology or original research

  • Verified traction, revenue growth, or adoption metrics

  • Industry disruption or operational innovation

Without a timely and factual story, it becomes difficult to Get Featured in TechCrunch, regardless of product quality.

Preparing Your Company Before Outreach

Before contacting any journalist, your company must be ready for public scrutiny. Editors frequently research brands before responding to pitches.

Essential Preparation Checklist

  • A clear and informative website

  • Transparent company and founder information

  • Supporting data or performance metrics

  • Press-ready product descriptions

  • Consistent online presence

Preparation demonstrates professionalism and credibility, which significantly improves your chances to Get Featured in TechCrunch.

How to Pitch TechCrunch the Right Way

An effective pitch is concise, factual, and respectful of a journalist’s time. Editors receive a high volume of emails daily, so clarity is critical.

Key Elements of a Strong Pitch

  • A precise subject line referencing the news

  • A brief summary of what is happening

  • Explanation of why it matters to the industry

  • Verified facts, numbers, and timelines

  • Optional quotes from founders or executives

Avoid exaggerated claims or marketing language. A clear, information-driven pitch is essential if you want to Get Featured in TechCrunch.

The Role of Timing in Media Coverage

Timing plays a major role in editorial decisions. Even strong stories may be declined if they are poorly timed.

Best practices include:

  • Pitching before public announcements

  • Coordinating with funding or launch embargoes

  • Aligning with trending industry discussions

  • Avoiding periods of low editorial activity

Strategic timing increases relevance and improves the likelihood to Get Featured in TechCrunch when editors are actively covering similar topics.

Direct Outreach vs. Professional PR Support

While founders can pitch independently, many companies choose to work with experienced PR professionals. Media specialists understand how to position stories and communicate with journalists effectively.

PR support can help with:

  • Story framing and narrative development

  • Identifying the right TechCrunch reporters

  • Managing follow-ups professionally

  • Reducing common pitching errors

For companies unfamiliar with media outreach, professional guidance can improve the chances to Get Featured in TechCrunch without damaging long-term media relationships.

Common Reasons TechCrunch Declines Pitche

Rejection is common and does not necessarily reflect a weak product. Most rejections are based on editorial fit and timing.

Common reasons include:

  • Lack of a clear news angle

  • Overly promotional messaging

  • Insufficient data or validation

  • Story not relevant to current coverage priorities

Understanding these factors helps companies refine their approach and prepare better for future attempts to Get Featured in TechCrunch.

Maximizing Impact After Publication

Securing coverage is only the first step. How you use that coverage determines its long-term value.

Recommended actions after publication:

  • Share the article across professional networks

  • Add TechCrunch mentions to your website

  • Include coverage in investor and sales materials

  • Reference the feature in future media outreach

Effective amplification extends the benefits of being able to Get Featured in TechCrunch beyond the initial article.

Conclusion

TechCrunch coverage is earned through relevance, preparation, and responsible storytelling. Companies that understand editorial standards and focus on real industry impact are far more likely to succeed.

By approaching media outreach strategically and maintaining realistic expectations, the goal to Get Featured in TechCrunch becomes achievable for startups and technology brands committed to long-term growth and credibility.

Continue Reading

Tech

Top 8 Powerful Types of Technology Transforming Our World in 2025

Published

on

Types of technology

Introduction

Technology is evolving faster than ever, and 2025 is shaping up to be a breakthrough year across multiple industries. Understanding the different types of technology is no longer optional—it’s essential for businesses, creators, students, and professionals who want to stay ahead.

Whether it’s artificial intelligence powering your daily apps or robotics revolutionizing healthcare, the types of technology emerging today are driving massive shifts in how we work, live, and connect.

This blog by Level Up Mag breaks down the most impactful types of technology in 2025, how they’re shaping the world, and why staying informed gives you a competitive advantage.

What Are the Top Types of Technology in 2025?

Here are the leading types of technology dominating the global landscape in 2025:

1. Artificial Intelligence & Machine Learning

AI is no longer futuristic—it’s everywhere. Among all types of technology, AI stands out as the most transformative.

AI impacts:

  • Automation

  • Personalized experiences

  • Business decision-making

  • Predictive analytics

  • Creativity & content generation

Tools like ChatGPT, Midjourney, and various enterprise AI models prove that AI will continue reshaping industries. The rise of Generative AI, which is now used in marketing, design, research, and customer service, is defining the next wave of innovation.

2. Blockchain & Web3 Technology

Blockchain isn’t just for crypto anymore. It is becoming the backbone of trust-based digital systems.

This type of technology is used in:

  • Supply chain tracking

  • Smart contracts

  • Identity verification

  • Decentralized apps (dApps)

  • Secure payments

Web3 introduces ownership, privacy, and transparency—making it one of the most important types of technology reshaping digital ecosystems.

3. Robotics & Automation

Robotics is evolving beyond manufacturing. In 2025, robots are in:

  • Healthcare

  • Agriculture

  • Warehousing

  • Retail

  • Defense

From humanoid robots to delivery drones, this type of technology is leading the automation revolution.

Robots now assist in surgeries, pick warehouse orders, and even help with customer service. The combination of robotics + AI is unlocking new levels of productivity.

4. Biotechnology & HealthTech

Biotechnology is one of the fastest-growing types of technology, especially post-pandemic. It includes:

  • Genetic engineering

  • Vaccine development

  • Wearable health devices

  • AI-powered medical diagnostics

Breakthroughs in personalized medicine, DNA editing, and regenerative treatments are giving humanity tools to prevent diseases early and increase life expectancy.

HealthTech apps and devices are also enabling people to monitor their health in real time.

5. Cybersecurity & Digital Safety

As technology grows, so does cybercrime. That’s why cybersecurity has become one of the essential types of technology in 2025.

It includes:

  • Threat detection systems

  • Data protection tools

  • Network security

  • Zero-trust architecture

  • AI-powered security systems

Businesses of every size rely on advanced cybersecurity to protect digital assets, customers, and operations.

6. Internet of Things (IoT) & Smart Technology

IoT connects physical devices to the internet, allowing them to communicate and function intelligently.

Popular IoT examples:

  • Smart homes

  • Connected cars

  • Wearable devices

  • Smart manufacturing

  • Smart city infrastructure

This type of technology improves convenience, safety, and operational efficiency across industries.

7. Extended Reality (AR, VR & MR)

Extended Reality is becoming mainstream, especially in education, gaming, real estate, and corporate training.

This type of technology offers:

  • Immersive learning

  • 3D virtual experiences

  • Virtual events

  • Real-time simulation training

In 2025, AR glasses, VR training modules, and mixed reality environments are widely used for both entertainment and productivity.

8. Cloud Computing & Edge Computing

Cloud computing powers almost every major platform today. But edge computing is emerging as an important complement.

They support:

  • Streaming services

  • SaaS platforms

  • Real-time data processing

  • Remote work

These types of technology are crucial for storing data securely, improving speed, and enabling large-scale digital operations.

Types of technology

Why Understanding These Types of Technology Matters

Knowing the top types of technology helps you:

  • Stay competitive in your industry

  • Make informed business decisions

  • Upskill for future careers

  • Innovate faster

  • Adapt to digital transformation

Technology is not slowing down—those who understand it will always stay ahead.

The Future of Technology in 2025 and Beyond

2025 marks a turning point in human innovation. The main types of technology discussed above are converging, amplifying each other’s potential.

AI + robotics will redefine labor.
Blockchain + IoT will enhance global transparency.
AR + 5G will reshape digital experiences.
Biotech + data analytics will transform healthcare.

The world is entering an era where technology doesn’t just support life—it enhances it.

Conclusion

From AI to biotechnology, the top types of technology in 2025 are opening the door to smarter, safer, and more efficient ways of living. Understanding these technologies empowers individuals and businesses to grow, innovate, and stay future-ready.

Level Up Mag will continue delivering powerful insights into the evolving tech landscape—because in this fast-changing world, staying informed is your biggest advantage.

Continue Reading

Tech

10 Incredible Tech Trends of 2025 You Must See

Published

on

tech trends

🚀 Introduction

The tech landscape in 2025 is evolving at an unprecedented pace. From artificial intelligence (AI) breakthroughs to the rise of quantum computing, businesses and consumers alike are witnessing transformative changes. In this article, we delve into the top 10 tech trends that are set to redefine industries and daily life.

1. Agentic AI: Autonomous Decision-Making

Agentic AI refers to systems that can make independent decisions to achieve specific goals. Unlike traditional AI, which requires human oversight, agentic AI can operate autonomously, learning from its environment and experiences. This advancement is revolutionizing sectors like logistics, healthcare, and customer service, where real-time decision-making is crucial.

2. Quantum Computing: The Next Frontier

Quantum computing harnesses the principles of quantum mechanics to process information in ways classical computers cannot. In 2025, significant strides have been made in developing stable qubits and error-correction techniques. Industries such as pharmaceuticals, finance, and cybersecurity are poised to benefit from the immense computational power quantum computers offer.

3. Extended Reality (XR): Blurring the Lines Between Physical and Digital

Extended Reality encompasses virtual reality (VR), augmented reality (AR), and mixed reality (MR). In 2025, XR technologies are becoming more immersive and accessible, enhancing experiences in gaming, education, and remote work. Companies are leveraging XR for virtual training programs, interactive product demonstrations, and collaborative meetings.

4. 5G and Beyond: The Evolution of Connectivity

The rollout of 5G networks continues to accelerate, providing faster and more reliable internet connections. Looking ahead, research into 6G technologies is underway, promising even higher speeds and lower latency. Among the top tech trends, these advancements are set to enable innovations in autonomous vehicles, smart cities, and the Internet of Things (IoT).

5. AI-Driven Cybersecurity: Proactive Threat Detection

As cyber threats become more sophisticated, traditional security measures are no longer sufficient. AI-driven cybersecurity solutions are emerging to detect and respond to threats in real-time. By analyzing patterns and anomalies, these systems can identify potential breaches before they occur, safeguarding sensitive data and infrastructure.

6. Sustainable Tech: Green Innovations for a Better Future

With growing concerns over climate change, there is a push towards sustainable technologies. In 2025, innovations like renewable energy solutions, electric vehicles, and energy-efficient appliances are gaining traction. Companies are investing in green technologies to reduce their carbon footprint and promote environmental responsibility.

7. Edge Computing: Processing Data Closer to the Source

Edge computing involves processing data near its source rather than relying on centralized data centers. This approach reduces latency and bandwidth usage, making it ideal for applications like autonomous vehicles and real-time analytics. As IoT devices proliferate, edge computing is becoming increasingly important.

8. Blockchain Beyond Cryptocurrency: Decentralized Applications

While blockchain is best known for powering cryptocurrencies, its applications extend far beyond digital currencies. In 2025, industries such as supply chain management, healthcare, and finance are exploring blockchain for secure and transparent transactions. Decentralized applications (dApps) are being developed to streamline processes and enhance trust.

9. Robotics and Automation: Transforming Industries

Advancements in robotics and automation are reshaping industries like manufacturing, healthcare, and logistics. In 2025, robots are performing complex tasks with greater precision and efficiency. Collaborative robots (cobots) working alongside humans are among the leading tech trends, enhancing productivity and safety in various work environments.

10. Biotechnology: Merging Biology with Technology

Biotechnology is making significant strides in 2025, with innovations in gene editing, personalized medicine, and synthetic biology. These advancements are leading to new treatments for diseases, improved agricultural practices, and sustainable bio-manufacturing processes. The convergence of biology and technology holds promise for addressing global challenges.

For more insights on media strategy and PR success, check out Gerry Gadoury’s profile to see how industry experts leverage innovative approaches to boost visibility and brand authority. Learning from leaders like him can inspire your own tech journey and growth.

🔍 Conclusion

The tech trends of 2025 are not just shaping the future—they’re actively transforming the present. From autonomous AI systems to breakthroughs in quantum computing, these innovations are creating new opportunities and challenges across industries. Staying informed and adaptable is crucial for individuals and businesses aiming to thrive in this rapidly evolving landscape.

Continue Reading

Tech

Apple Breaks Tradition: Touchscreen MacBooks Set to Revolutionize Laptops in 2026

Published

on

Apple_MacBook_Pro

A Bold Shift from Steve Jobs’ Legacy

After over a decade of staunch resistance, Apple is poised to launch touchscreen MacBook Pros, marking a dramatic pivot in its design philosophy. Bloomberg reporter Mark Gurman reveals that these innovative devices will debut in late 2026 or early 2027. This move challenges the foundational beliefs of co-founder Steve Jobs, who in 2010 dismissed vertical touchscreens as ergonomically flawed. “Touch surfaces don’t want to be vertical. It gives a great demo, but after a short period of time, you start to fatigue,” Jobs argued. Even under Tim Cook’s leadership in 2012, Apple likened merging a laptop and tablet to combining a toaster with a refrigerator.

The touchscreen laptop market’s explosive growth has forced this evolution. Generating $50 billion globally this year, it’s projected to surge to $120 billion by 2033. Apple’s entry acknowledges shifting consumer demands for versatile devices that blend laptop power with tablet intuitiveness. No longer just a demo gimmick, touch functionality now promises real-world utility, driven by advanced hardware that mitigates fatigue through smarter ergonomics.

Cutting-Edge Tech Meets Everyday Usability

The new MacBook Pros will dazzle with OLED displays, the same vibrant panels powering iPhones and iPad Pros, in 14- and 16-inch sizes. Thinner and lighter than ever, they’ll be fueled by the M6 processor, succeeding the recently launched M5 in current models. Pricing will command a premium: expect the 14-inch to start above $1,799 (versus $1,599 today) and the 16-inch over $2,799 (from $2,499). A sleek hole-punch camera cutout replaces the notch, offering a cleaner aesthetic.

Crucially, touch complements rather than replaces the keyboard and trackpad, preserving MacBook’s intuitive workflow. Upgraded hinges and a reinforced display eliminate screen wobble during interactions, addressing Jobs’ core concerns. This hybrid approach enhances creative tasks like sketching in design apps or annotating documents, while AI-boosted M6 chips accelerate graphics and machine learning.

Complementing this, the MacBook Air gets an M5 refresh in spring 2026, holding its $999 price as Apple’s top seller for students and pros. Together, these updates position Apple to dominate a $194 billion laptop market, forecasted to exceed $334 billion by 2030.

Unlocking Entrepreneurial Goldmines in Apple’s Ecosystem

For startups and innovators, Apple’s touchscreen leap is a treasure trove. The hybrid interface demands fresh apps optimized for touch-keyboard synergy—think stylus-enabled drawing tools, interactive educational platforms, or productivity suites for media editors. Creative pros, students, and tech enthusiasts will drive demand, expanding beyond traditional Mac users.

Accessory makers can thrive with ergonomic stands, precision styluses, and protective cases tailored for touch durability. Software developers should target niches like augmented reality overlays for design workflows or AI-assisted note-taking. Early movers could capture market share as adoption spikes post-launch.

Challenges loom: high prices may deter budget buyers, and devs must master dual-input optimization to avoid clunky experiences. Yet Apple’s polish—seamless integration with iOS apps and ecosystem lock-in—mitigates risks. Analysts predict touchscreen Macs will boost productivity by 20-30% in creative fields, fueling a startup boom.

Entrepreneurs: scout partnerships via Apple’s developer program. Launch beta apps now to ride the hype wave. From indie devs crafting touch-first games to firms building enterprise training tools, opportunities abound in this $120 billion frontier.

A New Dawn for Versatile Computing

Apple’s touchscreen MacBooks herald a versatile computing era, fusing powerhouse performance with intuitive touch. This isn’t mere capitulation—it’s strategic mastery, blending legacy ergonomics with modern demands. Consumers gain fluid workflows for everything from coding marathons to casual sketching, while pros unlock unprecedented efficiency.

As 2026 nears, excitement builds. Will prices curb mass appeal? Can software evolve fast enough? Apple’s track record suggests triumph. For entrepreneurs, it’s launchpad time: innovate boldly within this ecosystem, and reap rewards from a paradigm shift. The laptop isn’t dying, it’s evolving, and Apple’s at the helm. Watch this space; the future feels tantalizingly touchable.

Continue Reading

Trending

Subscribe To Our News Letter


Contact Us
First
Last

This will close in 20 seconds