Tech

Libraries rob to TikTok to create community and recent cultural relevance

Published

3 years ago

May 14, 2023

Libraries rob to TikTok to create community and recent cultural relevance

Across most media portrayals, libraries are sternly aloof locations for scholars and college teens to be shushed by matronly docents. In standard belief, many of them are considered as more aesthetics than service, take care of the ancient tourist station that is the central library branch in New York City. (These lions assemble the genuine record backdrop.)

However on TikTok, libraries are your chums, dropped at existence by fellow meme-pushed creators with exact human faces and voices propelling their community hubs to recent phases of utility and cultural influence.

In some solutions, the digital presence of these public training organizations on the platform can genuinely feel take care of a tonal disruption of your widespread FYP scrolling — comment sections are paunchy of comedic shock upon discovering your native library posting memes greatest that you just must know (in most cases thru proliferation pushed by standing-chasers). However they additionally come what might per chance fit acceptable in, embracing TikTok’s particular posting custom with silly and informative converse.

More than the rest, libraries advise an altruistic sing of the app, as a system to connect with laborious-to-reach populations, bring together them drawn to a public merely, after which back them resolution questions, create community, and enrich themselves in near to any system well-known, on-app or off.

As suppose governments encroach on tutorial freedoms(opens in a brand recent tab), nationwide book ban attempts reach file highs(opens in a brand recent tab), and defunding efforts(opens in a brand recent tab) threaten the steadiness(opens in a brand recent tab) of libraries, social media engagement efforts are working to convince the nation that these public resources are a must-have.

Whether as an influencer hub, search engine, or station for community-generated training, TikTok has change into the originator, collector, and promoter of current digital custom and its active contributors. Libraries fit correct into a subsect of the app centered on training, but in a system that is rather about a than person converse creators and additionally separate from the corporate- and imprint-oriented pages(opens in a brand recent tab) that have exploded on the app.

Libraries tapping into the digital zeitgeist

In a Venn map of TikTok converse, library accounts overlap with one other of the platform’s most standard facets, acknowledged as #BookTok. However even amongst these literary havens, libraries stand out.

As suppose and city entities, public libraries can not monetize their converse on the app take care of numerous person creators, brands, and nonprofits are ready to — they might be able to not earnings gifts on TikTok Dwell, earnings from affiliate codes of their bios, paywall premium converse, or sing the app’s recent e-commerce characteristic(opens in a brand recent tab). Quite than an avenue for monetary and imprint enhance (internal most or corporate), in these cases the app is more take care of a digital resource aesthetic, connecting native libraries to their bases whereas concurrently bolstering the properly-established network of libraries nationwide.

The perks of getting these public entities on their salvage uniquely comfy corner of the app fling both solutions, with patrons taking advantage of outreach and libraries taking advantage of entry. Tevin Vuong is a librarian and member of Brentwood Public Library(opens in a brand recent tab)‘s publicity division, which implies handling all things social media, marketing, and graphic manufacture. Vuong is additionally the face of the library’s TikTok account(opens in a brand recent tab), which used to be started in 2020.

“I used to be given the ingenious freedom to carry out what I believed could per chance be most effective and to be a shrimp queer, to be a shrimp more experimental in contrast to how we had been on Fb and Instagram,” Vuong acknowledged. “I believed it used to be well-known to have a face to connect with the ‘imprint,’ so I took it upon myself to originate being on camera more.”

Vuong is a Brentwood, New York, native, born and raised, who started working for the library 10 years within the past as a volunteer. Since then, Vuong has change into a form of native movie star amongst library team of workers and its patrons, despite their humility over the accidental standing. “I’ve gotten acknowledged by kids strolling thru the constructing, and they also’re take care of, ‘We take care of you on TikTok!'”

And whereas that is a queer phenomenon in a library atmosphere, the minute discomfort of being a TikTok movie star with hundreds of viewers is canceled out by the impact of reaching teens. Vuong outlined that TikTok’s change into the very best system to connect their marketing efforts with teen audiences, which is, historically, one amongst the toughest-to-reach populations for the library.

“We wrestle to bring together these childhood to peek at our marketing on Fb, Twitter, or Instagram, but they’re staring at us on TikTok. They behold our converse, so we comprehend it’s working.”

A selfie of Vuong maintaining a reproduction of Twilight in front of a shelf of books.

Vuong knows what sells on TikTok: fandom memes.
Credit: Brentwood Public Library

Paul Wellington is the social media specialist for the Cincinnati & Hamilton County Public Library(opens in a brand recent tab) design, which oversees 41 locations for more than 800,000 patrons. Like at Brentwood, Wellington says the Cincinnati Public Library TikTok(opens in a brand recent tab) (shortened for socials) has offered a system to reach faculty students and rather about a young adults within the 18-to 24-three hundred and sixty five days-extinct age differ, who tend to be sequestered from public library programs thanks to the provision of college or faculty libraries.

“Total, that is been a genuinely laborious demographic to engage, now not greatest with us, but all the procedure thru libraries around the nation,” he outlined. “However TikTok could per chance be the genuine platform the build aside we is also genuinely silly, a shrimp more silly. It’s genuinely huge to engage with our youthful demographic on there.”

Section of that success is also attributed to TikTok’s ability to make sing of trending sounds, memes, and filters to connect with audiences thru a total vernacular. It could per chance per chance per chance additionally be a manufactured from the promotion and availability of digital resources, which grew to change into more a must-have than ever at some level of the pandemic and proceed to enchantment to other folks on-line and off.

“We already had this gargantuan assortment of digital services and products and resources that patrons can entry, and we frail our social media platforms, including TikTok, to push those services and products, to assemble those services and products more considered. It’s now not acceptable for our patrons, due to these kinds of services and products are available within the market at your native library,” Vuong acknowledged.

And in doing this, Vuong outlined, library accounts on TikTok are ready to enhance every other in a de facto mass public training effort, re-enticing communities with the genuine cause of a library and what its capacity ability to patrons.

“We attempt to promote stuff that can earnings all libraries, services and products that most libraries would have entry to,” Vuong acknowledged. Connections to resources take care of printing services and products, WiFi hotspots, and queer presents for checkout take care of manga books and plant seeds(opens in a brand recent tab) have made the checklist of shoutouts, apart from board games, card games, vacuums, 3D printers, and even blood stress screens — all forming a numerous space of offerings solidifying the library’s intention as a core community asset.

“Replacement other folks have to now not privy to what the stylish public library is,” Vuong acknowledged. “Our library is a discovering out hub. Patrons can near in and be taught English as a second language or rob pc lessons. We’re additionally a community center. Of us can near together for cooking lessons, health lessons. We’re additionally a literacy hub. We provide all kinds of books for all groups, ages, other folks, subject issues. We additionally have book discussions for Spanish speakers, due to Brentwood has a dapper Spanish-speaking community. And we’re additionally a custom center. We now have a responsibility to preserve the rich ancient previous of Brentwood.”

Libraries supporting libraries

Unlike Vuong’s somewhat singular presence on the Brentwood page, the Cincinnati Public Library account is a abundant look for of the town’s entire network of libraries, including the celebrities of the page. Wellington outlined that the social media team travels around the branches to file converse, and typically entails participants of the communications division and even posts movies made by rather about a team of workers themselves in a network-wide effort. “We’re very mindful to have our converse on TikTok judge our differ and the team of workers that now we have,” he acknowledged. “[TikTok] is additionally an limitless system to have genuinely numerous followers, as properly.”

Libby Scott is the communications manager for Cincinnati & Hamilton County Public Library. She says that there is an overwhelming sense of fun and engagement with the team of workers thru the introduction of TikTok movies, which could per chance be viewed by other folks around the area. About half of of the account’s followers are locals, whereas now not lower than five percent are from worldwide locations outdoor the US.

Despite their account’s queer station on the app, Scott and Wellington reiterated that libraries have to now not immune from the stress to put up the following viral TikTok.

Wellington holds out an iPhone and files one other librarian utilizing a button maker.

Wellington captures all components of the library’s work for its social pages.
Credit: Cincinnati & Hamilton County Public Library

“We’re at a shrimp little bit of a reflection standpoint,” Scott acknowledged. “We have been doing heaps of experimentation, and we’re at a level the build aside we’re take care of, what else could per chance we attempt? For our applications, we are centered on an absence of know-how, after which elevating consciousness of what we characteristic out, what we provide, and the total other folks we back and enhance.”

One among Cincinnati Public Library’s most standard movies(opens in a brand recent tab), to illustrate, is in regards to the design’s waiving of leisurely expenses, a “comely-free” shift which many libraries have additionally taken. Libraries have to now not acceptable informing patrons about their salvage branches on the app, however. They are additionally constructing recent kinds of connection and enhance with rather about a programs around the nation.

Genuinely, the TikTok library community has change into a social space in and of itself. “We’re commenting on rather about a library TikToks,” Vuong acknowledged. “They’re commenting on ours. I’m interacting with librarians from libraries all the procedure thru the nation, from Texas to Philadelphia, even those native to us. I’m interacting with these libraries I’ve in no procedure considered in person.”

Vuong credits the Brentwood page’s shift in posting frequency to taking stumble on of a “fling-the-book” traits amongst libraries who had already been established on the app, which at closing resulted in their two most(opens in a brand recent tab) viral model(opens in a brand recent tab) movies. “There is one thing take care of a aggressive nature to it,” Vuong outlined.

The lighthearted shipping of tutorial converse, the practicality of helpful public files built-in cleanly into existing scroll habits, the homegrown creators breaking down boundaries thru memes and feeble ground — all of it provides as much as an accessible recent cultural presence that refreshes the stodgy perception of libraries of extinct.

“It’s genuinely huge to humanize the library, due to it’s phase of the community,” Wellington acknowledged. “They know who these other folks are, they’re here daily or a week to allow you to acquire a book or allow you to acquire a resource. It’s significant to search out who we are and portray our faces.”

Libraries as the recent teen space

One other station the build aside libraries on TikTok fluctuate from the platform’s rather about a users, and even from the #BookTok community they’re so carefully aligned with, is that libraries genuinely desire you to stop the app and produce together off their pages. As welcoming as the posts and comment sections are, greeting followers in person issues far more.

Michael Buono is Vuong’s supervisor and head of Reference and Patron Companies and products at Brentwood Public Library. Buono acknowledged that there might per chance be a false impression that libraries are now not buzzing social areas. “We’re a extremely busy station. We’re now not a aloof station. There is now not at all times the expectation that persons are fully restful. The community is de facto all here.”

Two grownup patrons of the library stand subsequent to the circulation desk whereas Buono smiles leisurely them.

Brentwood Public Library is as mighty a social space because it’s far a discovering out hub.
Credit: Brentwood Public Library

A whole lot of the social team’s work is making that acknowledged, namely for youthful patrons. Vuong outlined that the library hosts its salvage soundproofed teen space, separate from the rest of the library, for youths to make sing of for socializing and reading. The Cincinnati & Hamilton County Library additionally dedicates space and programming to this age neighborhood(opens in a brand recent tab), including providing LGBTQ resources.

And here is the center of the energy of libraries within the digital age. As communities craved in-person social interaction and navigated the recent IRL realities put up-lockdown, teens had been left with even fewer alternate ideas than earlier than. Of leisurely, increasingly more institutions are viewing teens as liabilities, as witnessed thru the recent chaperone insurance policies of Knott’s Berry Farm(opens in a brand recent tab) or the curfew restrictions on kids space by retail outlets and rather about a extinct “third areas(opens in a brand recent tab)” outdoor of house and work or faculty. It’s phase of a wave of teen-based restrictions on patronage(opens in a brand recent tab) that extra limit the locations the build aside childhood can acceptable be childhood.

The narrowing of entry lies in bid opposition to a wave of nostalgic longing that is taken over exact world interactions and digital custom, which has gotten teens motivate into areas that older generations opinion had been as soon as deserted.

Tweet could had been deleted
(opens in a brand recent tab)

“I’m extinct,” Buono acknowledged. “We frail to have video retail outlets. My chums and I, when we had been childhood, would fling to the video store, opt a movie, and now not carry out a thing. They originate now not have a station to carry out that anymore. Whenever you obtain yourself looking out out for to have that taking a see experience, we’re the genuine station that it’s most likely you’ll per chance per chance doubtless carry out that with out additionally expecting to have money readily available within the market to bring together it. All the pieces else is a store.”

The lack of physical gathering locations could per chance assemble childhood far more reliant on social media(opens in a brand recent tab) as the genuine station to assemble community, engage in cultural and tutorial alternate, and merely celebrate — but that is the build aside libraries could per chance near in.

“We are a pillar of the community and provide community space,” Scott outlined. “Whether we’re speaking about social media or assembly room space or public space, our structures are a station for community.”

The revamped image of libraries as a social atmosphere, helped by their newfound connections on TikTok, could per chance impact acceptable about everybody, as capacity beneficiaries of one amongst the few last public areas that have no expectation of consumption, that originate now not require patrons to have the funds to assemble a salvage affirm or demand the rest beyond the want to sit down in community. That dynamic is additionally stutter in-app, on the library pages themselves, however it has which implies far beyond.

“The vogue forward for libraries is as community centers,” Vuong acknowledged. “A station the build aside locals can near if they’re buying for back, must you’re making an attempt to have a study a subject, must you are looking out out for to must cling around along with your chums, or must you’re acceptable buying for a obtain station to be.”

For now, other folks can near together in discovering a identical assemble of reduction within the comment sections of the library TikTok accounts, beacons all the procedure thru the crowd of influencers, brands, and product solutions, that provide a miles more clear-cut different.

Desire more Social Appropriate experiences in your inbox? Test in for Mashable’s Top Stories and Offers newsletters this day.

Breeze joined Mashable’s Social Appropriate team in 2020, retaining on-line experiences about digital activism, climate justice, accessibility, and media illustration. Her work additionally touches on how these conversations manifest in politics, standard custom, and fandom. As soon as in some time she’s very silly.

Tech

OpenAI Introduces ChatGPT Health, Sparking Excitement and Data Privacy Worries

Published

3 days ago

January 11, 2026

Ellora Cummins

OpenAI has rolled out ChatGPT Health, a specialized feature enabling U.S. users to upload medical records and sync data from health apps, delivering more tailored responses from the chatbot. The company positions it as a tool to enhance health understanding, though experts and advocates have voiced significant concerns over privacy, data security, and AI’s role in healthcare.

Per OpenAI, the feature integrates data from platforms like Apple Health, Peloton, and MyFitnessPal, as well as user-provided medical documents. It aims to offer contextualized answers on health and wellness topics. Importantly, OpenAI emphasizes that this is not for diagnosing conditions or prescribing treatments and cannot substitute professional medical care.

The firm assures users that Health conversations are isolated from standard chats and excluded from AI model training. It also touts “enhanced privacy measures” to protect highly sensitive health information. Initial rollout is limited to select early testers, with a waitlist for wider availability.

Privacy campaigners, however, caution that health data demands the highest level of protection. Andrew Crawford from the Center for Democracy and Technology stressed the need for impermeable barriers separating health data from other user details, especially amid AI firms pursuing new monetization strategies, such as targeted advertising.

“Emerging AI health features hold potential to empower individuals,” Crawford noted, “yet weak safeguards could expose highly personal data to serious risks.”

This debut aligns with generative AI’s growing influence in daily life. OpenAI reports over 230 million weekly health-related queries on ChatGPT. Proponents highlight AI’s ability to clarify symptoms, explain medical jargon, and guide lifestyle decisions, particularly in overburdened healthcare systems.

Nevertheless, doubts linger about AI accuracy. Large language models can generate erroneous or misleading outputs, often with unwarranted certainty. Detractors fear users might over-rely on such guidance, despite explicit warnings.

Max Sinclair, CEO of AI marketing firm Azoma, hailed it as a “pivotal milestone” for OpenAI, suggesting the company is establishing ChatGPT as a go-to health advisor, which could transform how people research conditions and choose wellness products or therapies.

The tool is not yet available in the UK, Switzerland, or European Economic Area nations due to rigorous data privacy regulations. Analysts predict regulatory challenges could slow or restrict international expansion.

Amid heightened global oversight of AI ethics and safety, following issues like manipulated images and deepfakes—this launch underscores the dual-edged nature of AI in personalized healthcare. Its success as a reliable aid or a new ethical minefield will hinge on striking a balance between technological advancement and accountability.

Tech

UK Government Criticizes X for Limiting Grok AI Image Editing to Paid Subscribers, Labeling It ‘Insulting’ to Victims of Abuse

Published

4 days ago

January 10, 2026

Ellora Cummins

The UK government has strongly condemned Elon Musk’s platform X for restricting Grok AI’s image editing and generation features to premium subscribers, describing the change as “insulting” to victims of misogyny and sexual violence. The criticism follows widespread outrage over the AI tool’s role in producing non-consensual sexualized deepfake images, including those depicting women and children.

A spokesperson for Prime Minister Sir Keir Starmer stated that the restriction fails to resolve the underlying problem and effectively monetizes a harmful feature by turning it into a “premium service.” They noted that the swift implementation shows X is capable of quick action when motivated, and called for more responsible measures to prevent abuse entirely.

The issue arose after reports that Grok complied with prompts to digitally alter photos, such as removing clothing from images of individuals without consent. Although the feature is now limited on X to paid users (requiring verified payment details), concerns persist that it may still be available via Grok’s standalone app or website.

Prime Minister Starmer called the generation of sexualized AI images of adults and children “disgraceful” and “disgusting,” vowing intolerance for such unlawful content. He pledged full backing for regulator Ofcom to enforce the Online Safety Act, with options including fines, access restrictions, or even an effective ban on X in the UK if the platform fails to comply.

Ofcom has initiated urgent inquiries and contacted X and xAI, but has not yet issued a public response on next steps. X has not commented on the latest developments.

Experts and campaigners have echoed the government’s stance. Professor Clare McGlynn highlighted the lack of proper ethical safeguards, arguing that the paywall does not eliminate risks and prioritizes profit over safety. The Internet Watch Foundation reported identifying criminal child abuse imagery apparently created by Grok, stressing that the restriction cannot reverse existing harm.

Victims, including those personally targeted, have dismissed the change as inadequate, urging a full overhaul with robust built-in protections.

This incident intensifies debates over generative AI accountability, positioning the Grok case as a critical challenge for regulating online safety in the AI era.

Health

Get Featured in TechCrunch: A Practical Guide for Startups and Technology Companies

Published

1 week ago

January 5, 2026

Sahil Sachdeva

For startups and technology-driven businesses, media visibility can play a decisive role in growth and credibility. Among technology publications, TechCrunch stands out as one of the most trusted sources for startup news, funding updates, and innovation trends. Many founders aim to Get Featured in TechCrunch because of its ability to influence investors, customers, and the broader tech ecosystem.

This guide explains how TechCrunch operates, what journalists look for, and how companies can responsibly prepare for editorial coverage.

Why TechCrunch Coverage Is Highly Valued

TechCrunch has built its reputation through independent reporting and in-depth analysis of emerging technologies and startup ecosystems. Its readership includes venture capitalists, founders, product leaders, and industry analysts.

A feature on TechCrunch can help companies:

Establish authority and trust
Attract investor and partner interest
Increase qualified website traffic
Strengthen brand perception within the tech community

Because of this reach and credibility, many early-stage and scaling companies strategically work toward the goal to Get Featured in TechCrunch at key moments in their growth journey.

Understanding TechCrunch’s Editorial Focu

TechCrunch is an editorial platform, not a promotional directory. Its journalists prioritize factual, timely, and industry-relevant stories that offer value to readers.

Primary Topics Covered

TechCrunch commonly reports on:

Startup funding rounds and acquisitions
Product launches with market impact
Artificial intelligence and deep technology
SaaS, fintech, Web3, and enterprise tools
Venture capital trends and startup ecosystems

To Get Featured in TechCrunch, your announcement must align with these topics and present clear relevance to current industry developments.

What Makes a Story Newsworthy

One of the most common mistakes companies make is pitching content that lacks a genuine news angle. TechCrunch evaluates whether a story contributes meaningful insight or signals a shift in the market.

Examples of strong news angles include:

A confirmed funding round or acquisition
A product launch addressing a clear market gap
Proprietary technology or original research
Verified traction, revenue growth, or adoption metrics
Industry disruption or operational innovation

Without a timely and factual story, it becomes difficult to Get Featured in TechCrunch, regardless of product quality.

Preparing Your Company Before Outreach

Before contacting any journalist, your company must be ready for public scrutiny. Editors frequently research brands before responding to pitches.

Essential Preparation Checklist

A clear and informative website
Transparent company and founder information
Supporting data or performance metrics
Press-ready product descriptions
Consistent online presence

Preparation demonstrates professionalism and credibility, which significantly improves your chances to Get Featured in TechCrunch.

How to Pitch TechCrunch the Right Way

An effective pitch is concise, factual, and respectful of a journalist’s time. Editors receive a high volume of emails daily, so clarity is critical.

Key Elements of a Strong Pitch

A precise subject line referencing the news
A brief summary of what is happening
Explanation of why it matters to the industry
Verified facts, numbers, and timelines
Optional quotes from founders or executives

Avoid exaggerated claims or marketing language. A clear, information-driven pitch is essential if you want to Get Featured in TechCrunch.

The Role of Timing in Media Coverage

Timing plays a major role in editorial decisions. Even strong stories may be declined if they are poorly timed.

Best practices include:

Pitching before public announcements
Coordinating with funding or launch embargoes
Aligning with trending industry discussions
Avoiding periods of low editorial activity

Strategic timing increases relevance and improves the likelihood to Get Featured in TechCrunch when editors are actively covering similar topics.

Direct Outreach vs. Professional PR Support

While founders can pitch independently, many companies choose to work with experienced PR professionals. Media specialists understand how to position stories and communicate with journalists effectively.

PR support can help with:

Story framing and narrative development
Identifying the right TechCrunch reporters
Managing follow-ups professionally
Reducing common pitching errors

For companies unfamiliar with media outreach, professional guidance can improve the chances to Get Featured in TechCrunch without damaging long-term media relationships.

Common Reasons TechCrunch Declines Pitche

Rejection is common and does not necessarily reflect a weak product. Most rejections are based on editorial fit and timing.

Common reasons include:

Lack of a clear news angle
Overly promotional messaging
Insufficient data or validation
Story not relevant to current coverage priorities

Understanding these factors helps companies refine their approach and prepare better for future attempts to Get Featured in TechCrunch.

Maximizing Impact After Publication

Securing coverage is only the first step. How you use that coverage determines its long-term value.

Recommended actions after publication:

Share the article across professional networks
Add TechCrunch mentions to your website
Include coverage in investor and sales materials
Reference the feature in future media outreach

Effective amplification extends the benefits of being able to Get Featured in TechCrunch beyond the initial article.

Conclusion

TechCrunch coverage is earned through relevance, preparation, and responsible storytelling. Companies that understand editorial standards and focus on real industry impact are far more likely to succeed.

By approaching media outreach strategically and maintaining realistic expectations, the goal to Get Featured in TechCrunch becomes achievable for startups and technology brands committed to long-term growth and credibility.

Tech

Top 8 Powerful Types of Technology Transforming Our World in 2025

Published

2 months ago

November 19, 2025

Ellora Cummins

Introduction

Technology is evolving faster than ever, and 2025 is shaping up to be a breakthrough year across multiple industries. Understanding the different types of technology is no longer optional—it’s essential for businesses, creators, students, and professionals who want to stay ahead.

Whether it’s artificial intelligence powering your daily apps or robotics revolutionizing healthcare, the types of technology emerging today are driving massive shifts in how we work, live, and connect.

This blog by Level Up Mag breaks down the most impactful types of technology in 2025, how they’re shaping the world, and why staying informed gives you a competitive advantage.

What Are the Top Types of Technology in 2025?

Here are the leading types of technology dominating the global landscape in 2025:

1. Artificial Intelligence & Machine Learning

AI is no longer futuristic—it’s everywhere. Among all types of technology, AI stands out as the most transformative.

AI impacts:

Automation
Personalized experiences
Business decision-making
Predictive analytics
Creativity & content generation

Tools like ChatGPT, Midjourney, and various enterprise AI models prove that AI will continue reshaping industries. The rise of Generative AI, which is now used in marketing, design, research, and customer service, is defining the next wave of innovation.

2. Blockchain & Web3 Technology

Blockchain isn’t just for crypto anymore. It is becoming the backbone of trust-based digital systems.

This type of technology is used in:

Supply chain tracking
Smart contracts
Identity verification
Decentralized apps (dApps)
Secure payments

Web3 introduces ownership, privacy, and transparency—making it one of the most important types of technology reshaping digital ecosystems.

3. Robotics & Automation

Robotics is evolving beyond manufacturing. In 2025, robots are in:

Healthcare
Agriculture
Warehousing
Retail
Defense

From humanoid robots to delivery drones, this type of technology is leading the automation revolution.

Robots now assist in surgeries, pick warehouse orders, and even help with customer service. The combination of robotics + AI is unlocking new levels of productivity.

4. Biotechnology & HealthTech

Biotechnology is one of the fastest-growing types of technology, especially post-pandemic. It includes:

Genetic engineering
Vaccine development
Wearable health devices
AI-powered medical diagnostics

Breakthroughs in personalized medicine, DNA editing, and regenerative treatments are giving humanity tools to prevent diseases early and increase life expectancy.

HealthTech apps and devices are also enabling people to monitor their health in real time.

5. Cybersecurity & Digital Safety

As technology grows, so does cybercrime. That’s why cybersecurity has become one of the essential types of technology in 2025.

It includes:

Threat detection systems
Data protection tools
Network security
Zero-trust architecture
AI-powered security systems

Businesses of every size rely on advanced cybersecurity to protect digital assets, customers, and operations.

6. Internet of Things (IoT) & Smart Technology

IoT connects physical devices to the internet, allowing them to communicate and function intelligently.

Popular IoT examples:

Smart homes
Connected cars
Wearable devices
Smart manufacturing
Smart city infrastructure

This type of technology improves convenience, safety, and operational efficiency across industries.

7. Extended Reality (AR, VR & MR)

Extended Reality is becoming mainstream, especially in education, gaming, real estate, and corporate training.

This type of technology offers:

Immersive learning
3D virtual experiences
Virtual events
Real-time simulation training

In 2025, AR glasses, VR training modules, and mixed reality environments are widely used for both entertainment and productivity.

8. Cloud Computing & Edge Computing

Cloud computing powers almost every major platform today. But edge computing is emerging as an important complement.

They support:

Streaming services
SaaS platforms
Real-time data processing
Remote work

These types of technology are crucial for storing data securely, improving speed, and enabling large-scale digital operations.

Types of technology

Why Understanding These Types of Technology Matters

Knowing the top types of technology helps you:

Stay competitive in your industry
Make informed business decisions
Upskill for future careers
Innovate faster
Adapt to digital transformation

Technology is not slowing down—those who understand it will always stay ahead.

The Future of Technology in 2025 and Beyond

2025 marks a turning point in human innovation. The main types of technology discussed above are converging, amplifying each other’s potential.

AI + robotics will redefine labor.
Blockchain + IoT will enhance global transparency.
AR + 5G will reshape digital experiences.
Biotech + data analytics will transform healthcare.

The world is entering an era where technology doesn’t just support life—it enhances it.

Conclusion

From AI to biotechnology, the top types of technology in 2025 are opening the door to smarter, safer, and more efficient ways of living. Understanding these technologies empowers individuals and businesses to grow, innovate, and stay future-ready.

Level Up Mag will continue delivering powerful insights into the evolving tech landscape—because in this fast-changing world, staying informed is your biggest advantage.

Tech

10 Incredible Tech Trends of 2025 You Must See

Published

3 months ago

October 24, 2025

Ellora Cummins

🚀 Introduction

The tech landscape in 2025 is evolving at an unprecedented pace. From artificial intelligence (AI) breakthroughs to the rise of quantum computing, businesses and consumers alike are witnessing transformative changes. In this article, we delve into the top 10 tech trends that are set to redefine industries and daily life.

1. Agentic AI: Autonomous Decision-Making

Agentic AI refers to systems that can make independent decisions to achieve specific goals. Unlike traditional AI, which requires human oversight, agentic AI can operate autonomously, learning from its environment and experiences. This advancement is revolutionizing sectors like logistics, healthcare, and customer service, where real-time decision-making is crucial.

2. Quantum Computing: The Next Frontier

Quantum computing harnesses the principles of quantum mechanics to process information in ways classical computers cannot. In 2025, significant strides have been made in developing stable qubits and error-correction techniques. Industries such as pharmaceuticals, finance, and cybersecurity are poised to benefit from the immense computational power quantum computers offer.

3. Extended Reality (XR): Blurring the Lines Between Physical and Digital

Extended Reality encompasses virtual reality (VR), augmented reality (AR), and mixed reality (MR). In 2025, XR technologies are becoming more immersive and accessible, enhancing experiences in gaming, education, and remote work. Companies are leveraging XR for virtual training programs, interactive product demonstrations, and collaborative meetings.

4. 5G and Beyond: The Evolution of Connectivity

The rollout of 5G networks continues to accelerate, providing faster and more reliable internet connections. Looking ahead, research into 6G technologies is underway, promising even higher speeds and lower latency. Among the top tech trends, these advancements are set to enable innovations in autonomous vehicles, smart cities, and the Internet of Things (IoT).

5. AI-Driven Cybersecurity: Proactive Threat Detection

As cyber threats become more sophisticated, traditional security measures are no longer sufficient. AI-driven cybersecurity solutions are emerging to detect and respond to threats in real-time. By analyzing patterns and anomalies, these systems can identify potential breaches before they occur, safeguarding sensitive data and infrastructure.

6. Sustainable Tech: Green Innovations for a Better Future

With growing concerns over climate change, there is a push towards sustainable technologies. In 2025, innovations like renewable energy solutions, electric vehicles, and energy-efficient appliances are gaining traction. Companies are investing in green technologies to reduce their carbon footprint and promote environmental responsibility.

7. Edge Computing: Processing Data Closer to the Source

Edge computing involves processing data near its source rather than relying on centralized data centers. This approach reduces latency and bandwidth usage, making it ideal for applications like autonomous vehicles and real-time analytics. As IoT devices proliferate, edge computing is becoming increasingly important.

8. Blockchain Beyond Cryptocurrency: Decentralized Applications

While blockchain is best known for powering cryptocurrencies, its applications extend far beyond digital currencies. In 2025, industries such as supply chain management, healthcare, and finance are exploring blockchain for secure and transparent transactions. Decentralized applications (dApps) are being developed to streamline processes and enhance trust.

9. Robotics and Automation: Transforming Industries

Advancements in robotics and automation are reshaping industries like manufacturing, healthcare, and logistics. In 2025, robots are performing complex tasks with greater precision and efficiency. Collaborative robots (cobots) working alongside humans are among the leading tech trends, enhancing productivity and safety in various work environments.

10. Biotechnology: Merging Biology with Technology

Biotechnology is making significant strides in 2025, with innovations in gene editing, personalized medicine, and synthetic biology. These advancements are leading to new treatments for diseases, improved agricultural practices, and sustainable bio-manufacturing processes. The convergence of biology and technology holds promise for addressing global challenges.

For more insights on media strategy and PR success, check out Gerry Gadoury’s profile to see how industry experts leverage innovative approaches to boost visibility and brand authority. Learning from leaders like him can inspire your own tech journey and growth.

🔍 Conclusion

The tech trends of 2025 are not just shaping the future—they’re actively transforming the present. From autonomous AI systems to breakthroughs in quantum computing, these innovations are creating new opportunities and challenges across industries. Staying informed and adaptable is crucial for individuals and businesses aiming to thrive in this rapidly evolving landscape.

Tech

Apple Breaks Tradition: Touchscreen MacBooks Set to Revolutionize Laptops in 2026

Published

3 months ago

October 19, 2025

Ellora Cummins

A Bold Shift from Steve Jobs’ Legacy

After over a decade of staunch resistance, Apple is poised to launch touchscreen MacBook Pros, marking a dramatic pivot in its design philosophy. Bloomberg reporter Mark Gurman reveals that these innovative devices will debut in late 2026 or early 2027. This move challenges the foundational beliefs of co-founder Steve Jobs, who in 2010 dismissed vertical touchscreens as ergonomically flawed. “Touch surfaces don’t want to be vertical. It gives a great demo, but after a short period of time, you start to fatigue,” Jobs argued. Even under Tim Cook’s leadership in 2012, Apple likened merging a laptop and tablet to combining a toaster with a refrigerator.

The touchscreen laptop market’s explosive growth has forced this evolution. Generating $50 billion globally this year, it’s projected to surge to $120 billion by 2033. Apple’s entry acknowledges shifting consumer demands for versatile devices that blend laptop power with tablet intuitiveness. No longer just a demo gimmick, touch functionality now promises real-world utility, driven by advanced hardware that mitigates fatigue through smarter ergonomics.

Cutting-Edge Tech Meets Everyday Usability

The new MacBook Pros will dazzle with OLED displays, the same vibrant panels powering iPhones and iPad Pros, in 14- and 16-inch sizes. Thinner and lighter than ever, they’ll be fueled by the M6 processor, succeeding the recently launched M5 in current models. Pricing will command a premium: expect the 14-inch to start above $1,799 (versus $1,599 today) and the 16-inch over $2,799 (from $2,499). A sleek hole-punch camera cutout replaces the notch, offering a cleaner aesthetic.

Crucially, touch complements rather than replaces the keyboard and trackpad, preserving MacBook’s intuitive workflow. Upgraded hinges and a reinforced display eliminate screen wobble during interactions, addressing Jobs’ core concerns. This hybrid approach enhances creative tasks like sketching in design apps or annotating documents, while AI-boosted M6 chips accelerate graphics and machine learning.

Complementing this, the MacBook Air gets an M5 refresh in spring 2026, holding its $999 price as Apple’s top seller for students and pros. Together, these updates position Apple to dominate a $194 billion laptop market, forecasted to exceed $334 billion by 2030.

Unlocking Entrepreneurial Goldmines in Apple’s Ecosystem

For startups and innovators, Apple’s touchscreen leap is a treasure trove. The hybrid interface demands fresh apps optimized for touch-keyboard synergy—think stylus-enabled drawing tools, interactive educational platforms, or productivity suites for media editors. Creative pros, students, and tech enthusiasts will drive demand, expanding beyond traditional Mac users.

Accessory makers can thrive with ergonomic stands, precision styluses, and protective cases tailored for touch durability. Software developers should target niches like augmented reality overlays for design workflows or AI-assisted note-taking. Early movers could capture market share as adoption spikes post-launch.

Challenges loom: high prices may deter budget buyers, and devs must master dual-input optimization to avoid clunky experiences. Yet Apple’s polish—seamless integration with iOS apps and ecosystem lock-in—mitigates risks. Analysts predict touchscreen Macs will boost productivity by 20-30% in creative fields, fueling a startup boom.

Entrepreneurs: scout partnerships via Apple’s developer program. Launch beta apps now to ride the hype wave. From indie devs crafting touch-first games to firms building enterprise training tools, opportunities abound in this $120 billion frontier.

A New Dawn for Versatile Computing

Apple’s touchscreen MacBooks herald a versatile computing era, fusing powerhouse performance with intuitive touch. This isn’t mere capitulation—it’s strategic mastery, blending legacy ergonomics with modern demands. Consumers gain fluid workflows for everything from coding marathons to casual sketching, while pros unlock unprecedented efficiency.

As 2026 nears, excitement builds. Will prices curb mass appeal? Can software evolve fast enough? Apple’s track record suggests triumph. For entrepreneurs, it’s launchpad time: innovate boldly within this ecosystem, and reap rewards from a paradigm shift. The laptop isn’t dying, it’s evolving, and Apple’s at the helm. Watch this space; the future feels tantalizingly touchable.

Entertainment

The Streaming Revolution: How Global Platforms Are Reshaping Entertainment in 2025

Published

3 months ago

October 17, 2025

Ellora Cummins

Worldwide Expansion Drives Growth

The entertainment industry has transformed dramatically over the past decade, with streaming platforms revolutionizing access to movies, series, and live events. Services like Netflix, Disney+, Amazon Prime Video, and Apple TV+ have expanded beyond borders, investing in region-specific productions to engage diverse audiences. Netflix leads with heavy funding for Korean dramas, Indian epics, and Latin American stories, blending cultural authenticity with universal appeal to surge subscriptions in emerging regions. This approach boosts representation while tapping untapped markets.

Disney+ leverages iconic IPs like Marvel and Star Wars for globally resonant franchises, while Amazon Prime Video balances blockbusters with independent films. As digital connectivity grows, viewers demand culturally relevant yet universally accessible content. This trend dismantles geographical barriers, creating an interconnected ecosystem where stories from anywhere inspire audiences everywhere.

Traditional Media Fights for Survival

Streaming’s rise has decimated cable subscriptions as viewers embrace on-demand flexibility over rigid schedules. The COVID-19 pandemic accelerated this, forcing studios to release films digitally alongside theaters—a now-standard practice reflecting convenience-first habits. Cinemas compete with 4K home setups, while networks lose viewers to personalized algorithms.

Yet adaptation offers hope: traditional players partner with streamers for co-productions and licensing deals, merging prestige with digital reach. Data shows consumption patterns traditional media can’t match, but hybrid strategies ensure relevance. This evolution turns disruption into reinvention, keeping legacy brands alive in a viewer-driven world.

Innovation Tackles New Challenges

Streaming pioneers interactive narratives, VR experiences, and binge-optimized series, with short-form and documentaries thriving amid fierce competition. Sophisticated analytics dissect viewing habits to perfect recommendations, optimize budgets, and predict trends, empowering creators to minimize risks and maximize engagement.

Challenges loom: market saturation causes fatigue, rising fees strain wallets, and piracy erodes profits. Independent creators struggle for visibility, but YouTube and TikTok democratize access, shifting power from gatekeepers to audiences. In 2025, ad-supported hybrids attract cost-conscious users, while AI personalization and immersive tech promise revolutionary storytelling. This isn’t just technological, it’s a cultural transformation shaping global entertainment.

Tech

The Future of Smart Homes: Key Trends Shaping 2025 and Beyond

Published

3 months ago

October 16, 2025

Ellora Cummins

As we navigate through 2025, smart homes have solidified their place as indispensable elements of contemporary life. Driven by rapid advancements in AI, enhanced connectivity, and a growing emphasis on sustainability, these intelligent systems are redefining daily routines. The global smart home market has surpassed projections, reaching approximately $170 billion this year, with continued growth expected at a compound annual rate of over 20% through 2030. This surge reflects consumer demand for homes that are not only convenient but also efficient, secure, and environmentally responsible.

AI-Driven Automation and Interoperability

At the core of today’s smart homes is artificial intelligence, which has evolved to offer highly personalized experiences. Voice assistants like Amazon’s Alexa, Google’s Assistant, and Apple’s Siri now use machine learning to predict user preferences, automating tasks such as lighting adjustments, thermostat settings, and even grocery ordering. For instance, devices like the Google Nest Learning Thermostat analyze habits to optimize energy use, potentially slashing utility bills by up to 15%.

A pivotal development is the widespread adoption of the Matter protocol, a collaborative standard from tech leaders including Apple, Google, and Amazon. Matter ensures seamless compatibility across brands, allowing a Samsung smart fridge to interact effortlessly with Philips Hue lights or Yale locks. This interoperability eliminates the silos of past ecosystems, fostering a unified home network. With end-to-end encryption, it also bolsters data privacy, addressing longstanding concerns. As AI integrates deeper, homes are becoming proactive, anticipating needs like preheating ovens based on schedules or alerting users to maintenance issues before they escalate.

Enhanced Connectivity, Security, and Eco-Friendly Innovations

The rollout of 5G and Wi-Fi 6E has supercharged smart home performance, enabling ultra-fast data transfer and minimal latency. This supports immersive applications, from 4K video streaming to real-time augmented reality (AR) overlays for home design. Hubs like Samsung’s SmartThings leverage these technologies to coordinate dozens of devices with pinpoint accuracy, creating responsive environments that adapt instantly.

Security remains paramount, with AI enhancing surveillance systems. Modern cameras, such as those from Ring or Arlo, employ facial recognition and object detection to distinguish between family members, pets, and intruders, reducing false alarms by over 90%. Biometric entry systems and encrypted cloud storage add layers of protection, giving homeowners remote oversight via apps.

Sustainability is equally transformative. Smart devices now prioritize energy conservation, with thermostats like Ecobee adjusting based on occupancy and weather forecasts to cut consumption. Solar integrations, exemplified by Tesla’s Powerwall, allow homes to store renewable energy, promoting off-grid capabilities and reducing carbon emissions. Water-saving irrigation systems and LED lighting further contribute to eco-conscious living, aligning with global efforts to combat climate change.

Health-Focused Tech and Emerging Horizons

Smart homes in 2025 are increasingly geared toward wellness. Air quality monitors from brands like Dyson detect pollutants and activate purifiers automatically, while sleep trackers in mattresses like those from Eight Sleep adjust firmness and temperature for optimal rest. Integrated systems even monitor vital signs, offering insights into hydration, activity levels, and stress, turning homes into personal health hubs.

Kitchens exemplify this shift, with AI ovens from LG or Bosch identifying ingredients via cameras and suggesting recipes to minimize waste. Refrigerators track expirations and integrate with delivery services for automated restocking.

Looking ahead, emotional AI could enable assistants to detect moods through voice tones and respond empathetically, perhaps dimming lights during stressful moments. AR and virtual reality will revolutionize home interactions, allowing virtual furniture trials or guided repairs. Integration with smart cities, syncing home energy use with grid demands, promises even greater efficiency. As these technologies mature, smart homes will evolve from reactive tools to intuitive companions, enhancing quality of life in profound ways.

In summary, the smart home of 2025 and beyond blends cutting-edge tech with human-centric design, promising a future where convenience, security, and sustainability coexist seamlessly. With ongoing innovations, these spaces will continue to adapt, making everyday living smarter and more harmonious.

Tech

AI Buddies: Will Virtual Personalities Dominate the Influencer Scene?

Published

4 months ago

October 1, 2025

Ellora Cummins

digital_illustration_showcasing_connected_world_influencers_their_followers_ideal_influencer_marketing_agencies_advertisers_generative_ai_262708_32041_jpg-4947c

In the not-so-distant past, the concept of befriending a computer-generated entity or scrolling through their social media posts felt like something out of a sci-fi novel. But here in 2025, AI companions and synthetic influencers have become everyday realities, popping up in our social streams, engaging in midnight chats, and even weaving into our emotional worlds. Platforms like Replika offer custom-built digital pals, while virtual avatars on TikTok rack up billions of views. These artificial beings aren’t just transforming technology; they’re redefining cultural norms. The big query: could these digital entities emerge as the new powerhouse influencers?

The Evolution of Synthetic Beings

The origins of this trend hark back to early experiments such as Lil Miquela, the computer-generated Instagram sensation who burst onto the scene in 2016. Initially dismissed as a gimmick, a made-up figure flaunting stylish ensembles, she quickly evolved into a cultural force. By 2020, she was partnering with luxury giants like Prada, Calvin Klein, and Samsung, muddying the boundaries between artificial and genuine clout.

Today, these AI-powered figures have leaped forward in sophistication. Gone are the days of relying on human teams for animation and scripting. Powered by advanced language models and generative tech, they can chat dynamically, churn out content on the fly, and tweak their style to match user tastes. Take Aitana Lopez, an entirely fabricated TikTok star: she engages with followers, updates her wardrobe round-the-clock, and operates without breaks or salaries. For marketers, this isn’t merely cutting-edge; it’s a game-changer in efficiency.

What Draws Fans to AI Friends

Critics wonder why folks opt for virtual influencers amid a sea of human ones. The appeal boils down to three core elements: constant presence, customization, and escapism.Constant presence means no waiting games; an AI buddy is perpetually available, eager to reply at any hour. In our fast-paced era where real attention is a luxury, these digital entities deliver reliable engagement without fail.Customization sets them apart, too.

They adapt by learning your likes, suggesting tunes, recalling prior talks, and crafting content that feels uniquely yours, far beyond what standard influencers provide.Escapism adds another layer: these beings project perfection in a risk-free zone. They boast impeccable appearances, lead glamorous virtual existences, and represent unattainable ideals that human stars struggle to maintain without burnout.Ultimately, engaging with an AI persona isn’t about ditching human bonds; it’s about enjoying a seamless, tailored interaction that complements real-life connections.

Commerce in the Realm of Virtual Fame

The economic potential is enormous. Companies are flocking to AI influencers for promotional pushes, drawn by their full controllability, no PR disasters, no scheduling hiccups, no rival deals. Picture a cosmetics firm unveiling a new hue via an AI model that instantly broadcasts it on TikTok, Instagram, and YouTube, all while fielding fan queries live in the comments.Cost savings are a major perk. Securing a premier human endorser might cost a fortune per project, whereas developing or renting an AI version demands initial outlay but promises endless utility. Specialized firms are now crafting “artificial stars,” touting them as the pinnacle of narrative-driven branding.

Yet, this boom raises thorny issues. How might it affect young people who turn to AI for deep talks rather than peers? What are the mental health ramifications of bonding with entities that fake compassion without experiencing it?

Transparency is another hot button: must users always be informed they’re dealing with AI? Advocates push for clear labels to prevent misinformation, while others contend that in our blended digital landscape, resonance trumps origin, as long as the vibe clicks.On the job front, rising virtual stars could sideline human creators, or perhaps spur them to emphasize raw honesty, quirks, and improvisation that algorithms can’t authentically duplicate.

Blending Worlds: Partnership Over Overthrow

All the buzz aside, it’s improbable that AI companions will eclipse human influencers entirely. The trajectory points to synergy instead. Much like film stars sharing screens with digital effects, content makers could soon team up with AI counterparts. Envision a style guru presenting ensembles alongside her virtual clone, who struts them in fantastical settings, like oceanic depths, cosmic voids, or glowing futuristic streets.The essence of humanity, genuine narratives, personal journeys, and raw openness, remains irreplaceable. Machines can imitate these, but not originate them from lived truth. Still, AI entities are staking out roles as collaborators, boosters, and inspirational sparks.In wrapping up, AI companions and virtual personas aren’t fleeting fads; they signal a profound evolution in notions of self, relationships, and sway in our online era. To some, they’re disconcerting harbingers of a pliable reality. To others, they’re thrilling frontiers for invention, profit, and bonding. Regardless, their ascent compels us to ponder not if they’ll influence us, but how deeply we’ll integrate them into our digital lives, dialogues, and dreams.

Business

Data Science in Finance: What You Need to Know

Published

4 months ago

September 8, 2025

Ellora Cummins

Data Science in Finance: What You Need to Know. The stock market, once a vibrant hub of shouting traders in colorful jackets, has transformed into a network of silent servers powered by data science. Sophisticated mathematics and computing now decipher patterns within the market’s complexity, enabling decisions at speeds far beyond human capability. Data scientists and their algorithms have redefined finance, turning it into a machine-driven ecosystem that shapes how investments are managed and markets operate.

The Evolution of Algorithmic Trading

Decades ago, investing relied heavily on intuition and a handful of financial metrics, such as earnings reports or price-to-earnings ratios. Today, algorithmic trading, or “algo-trading,” operates on an entirely different scale, processing vast datasets with remarkable speed. These systems analyze real-time market data, every trade, bid, and ask alongside news articles, social media sentiment, and alternative data sources like satellite imagery of retail parking lots, global shipping movements, credit card transaction aggregates, or weather patterns affecting agricultural yields. By identifying subtle predictive signals within this data deluge, algorithms execute trades in milliseconds, outpacing human reaction times. Key algorithmic strategies include high-frequency trading (HFT), which capitalizes on minute price discrepancies, statistical arbitrage exploiting temporary price imbalances between related securities, and sentiment analysis tools that trigger trades based on the emotional tone of news or social media.

Opportunities and Risks in a Data-Driven Market

This technological shift brings significant advantages. Algorithms enhance market liquidity, enabling rapid buying and selling with minimal price disruption, which lowers trading costs for retail investors. They also improve efficiency by swiftly correcting mispricings, ensuring stock prices reflect new information accurately. Unlike humans, algorithms operate without emotional biases, maintaining disciplined strategies during market volatility. However, this transformation introduces challenges. Rapid algorithmic interactions can trigger “flash crashes,” where cascading sell-offs cause precipitous market drops within minutes. The opacity of these systems often termed the “black box problem” which means price movements may occur for reasons no one fully understands, undermining confidence. Furthermore, firms with cutting-edge technology and exclusive access to alternative data hold a significant advantage, raising questions about market fairness and whether it has become a technological arms race rather than a level playing field.

Strategies for Investors in a New Era

For individual investors, competing against supercomputers may seem daunting, but strategic opportunities remain. Algorithms dominate short-term trading, exploiting fleeting market inefficiencies, but long-term investing, rooted in a company’s fundamental value, leverages uniquely human strengths. By focusing on a company’s innovation, leadership, or market position, investors can prioritize strategies that algorithms are not designed to pursue. Emotional discipline is critical, humans can think critically and contextually, avoiding the fear or greed that algorithms sidestep entirely. Adopting low-cost, diversified index funds or ETFs allows individuals to harness the market’s algorithmic efficiency without engaging in direct competition. The modern stock market reflects our technological era: a dynamic interplay of human judgment and artificial intelligence. By understanding the role of algorithms and embracing disciplined, long-term strategies, investors can navigate this high-speed, data-driven landscape. Finance is no longer just about numbers, it’s a complex dance of code and human foresight, where knowing the rhythm ensures you stay in step.