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It’s OK to Fail, however You Own to Raze It Appropriate



It’s OK to Fail, however You Own to Raze It Appropriate

Harvard Industry College professor Amy Edmondson would perchance perhaps be finest identified for her work on psychological security within the dwelling of enterprise. She has authored a preference of books, in conjunction with the forthcoming Appropriate More or less Crude: The Science of Failing Effectively, and he or she spoke with HBR editor in chief Adi Ignatius about the supreme–and contaminated–methods to fail. Experimentation and threat-taking are basically the most well-known for an organization’s success, however failing twice within the identical arrangement would perchance perhaps be a mistake.

Must you or your crew strive new things — and no longer all of them be triumphant — that’s called experimentation. Learning from experiments is mainly the most well-known on your company’s verbalize. Alternatively, if you deviate from confirmed prepare due to the inattention or lack of practicing, that’s presumably a mistake. It’s serious to know the variation, and to develop a workspace where people surely feel psychologically safe to take dapper dangers.

For this episode of our video series “The Contemporary World of Work”, HBR editor in chief Adi Ignatius sat down with Harvard Industry College professor Amy Edmondson, an skilled in psychological security and author of the upcoming book Appropriate More or less Crude: The Science of Failing Effectively, to focus on:

  • Productive, titillating methods to fail
  • Dangers of no longer experimenting enough
  • Balancing particular particular person staff’ wants with those of the crew and organization

Edmondson says that leaders would perchance perhaps impartial peaceable carry out a thorough autopsy after every failure, whether it used to be productive or no longer, to make certain that it does no longer repeat itself. “A failure, even an titillating failure, in new territory, new discovery, is never any longer titillating the second time it happens.”

The Contemporary World of Work” explores how high-tier executives gape the future and how their companies are making an strive to plan themselves up for achievement. Each week, Ignatius talks to a high chief on LinkedIn Dwell — earlier interviews incorporated Microsoft CEO Satya Nadella and broken-down PepsiCo CEO Indra Nooyi. He additionally shares an interior take a study these conversations —and solicits questions for future discussions — in a e-newsletter impartial for HBR subscribers. Whereas you’re a subscriber, you presumably can test in right here.


Amy, welcome to The Contemporary World of Work.


Gigantic to be right here, Adi. Thanks for having me.


Your book is basically about failure. I used to be below the impact that all of us understood that failure is noble and no longer coarse, and provides indispensable studying classes. But you’re writing a book that appears to be like to be asserting that we beget got to contemplate exhausting and presumably otherwise about failure. What are you seeking to protect out with this book?


I used to be with you and then I poked round and realized that in reality many of us had been peaceable perplexed about failure. There is loads of overjoyed focus on failure accessible. There’s the digital mantra of Silicon Valley to fail like a flash, fail most steadily, failure’s exact, let’s learn from failure, let’s beget failure events, let’s beget failure resumes and so forth. And in reality, the future of work will be riddled with failure. We can’t impartial wish it away, even though we desired to, we beget got to work with it.

But I contemplate no person can surely take to heart the overjoyed focus on failure until they beget got a coherent framework. You might perhaps presumably contemplate of it as two camps: the Silicon Valley fail like a flash, fail most steadily camp. After which the other camp, which is, “I are living within the exact world, failure’s no longer an choice.” And so that they’re every accurate or they’re every partially accurate, however neither is amazingly priceless nor context specific.

So I contemplate the overjoyed talk, when it’s no longer qualified with a coherent arrangement of making distinctions between the exact form of failure and the no longer-so-exact kind, is presumably extra harmful than priceless. It drives the supreme conversation underground. It’s necessary to focus on the kinds of failure for which we surely desires to be welcoming it with starting up arms and the forms where we presumably shouldn’t.

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I contemplate the specific ingredient you presumably can dispute about failure is if you occur to would perchance beget got a culture that lets in failure, that tolerates failure, it capacity you’re stretching, you’re pushing, you’re seeking to innovate, you’re seeking to protect out things which are complex. That’s piece of the definition of what a digital company is. A digital company experiments incessantly and tries and fails, and is able to tolerate failure. I would bet if you occur to test with most companies, they’d dispute, “Yeah, we carry out that. That’s the culture we beget got. We didn’t feeble to, however we carry out that.” So I have to push you reasonably bit extra: the rhetoric, that’s the overjoyed talk, however actually that’s no longer surely how the sector works?


First of all, it’s no longer how most incentives are plan up. I’m no longer asserting uniformly that’s the case, however plenty of the time, failure is never any longer rewarded in organizations, and of us would rather carry out anything however fail.

And also you’re accurate, presumably a greater solution to focus on this is never any longer as failure, however as experimentation. We desire to be very pro-experimentation. But we desire to be pro-dapper-experiments. And I contemplate dapper failures are the pause outcomes of dapper experiments.

Clear experiments are ones that occur in new territory — truthfully, if you occur to would perchance perhaps look up the acknowledge, fetch the recipe, fetch the blueprint, please carry out, no have to experiment — new territory in pursuit of a aim that’s per the price proposition of the organization, with a speculation you’ve performed your homework on and importantly, as tiny as imaginable.

Those are the kinds of every experiments and failures we should always always welcome with starting up arms. They are discoveries and they permit us to figure out like a flash what to test out subsequent. But part of the book is devoted to finest practices for failure-proofing that that will be failure-proofed. The actions, the operations for your company which are in identified territory, are ones that desires to be successfully plan as a lot as salvage failure extraordinarily uncommon.


Are there industries that carry out no longer tolerate failure? Airline pilots? You don’t surely favor them to fail. This isn’t a rhetorical ask. Are there industries that in actuality don’t tolerate failure? And would perchance well you take a study them and dispute, “You in fact can fetch attention-grabbing outcomes if you occur to would perchance beget got that form of policy?”


Let’s open with airlines on legend of clearly none of us desire them to be cosy with failure. But I contemplate the explanations why airlines beget an unprecedented sage of success and security is on legend of they’re inspiring and ready to focus on failure. The failures that they create out tolerate occur within the simulator. There’s practicing, there’s loads of emphasis on speaking up early to prevent one thing worse from going down. So their security sage does no longer approach from being intolerant of failure, however rather being intolerant of basic accidents.

Attributable to this truth, we desire to be very tolerant of the truth of human error so that we are in a position to salvage and correct, we are in a position to prepare, we are in a position to permit of us to take the kinds of dangers and experiments we had been impartial speaking about in safe settings just like the simulator, no longer within the execution of the exact duties.

But I don’t contemplate it’s imaginable to characterize industries within the system your ask implies. I contemplate there’s variation accurate through companies. Pick an enterprise like like a flash-shifting consumer goods. It’s going to be no longer that exhausting to fetch differences in cultural failure tolerance within those industries accurate through companies. So a extra intellectual solution to position that is that some companies are doing greater than others in having a wholesome tolerance of titillating failure.


What does a productive failure seem like? You presumably did mention that there are exact and spoiled failures. What’s the variation and how does one strive to make certain their failures are the exact kind?


In identified territory where we beget got a route of or a formula for getting the pause consequence we desire, it’s finest prepare to spend that route of, spend that formula and fetch the pause consequence we desire. So when a Citibank employee a preference of years ago accidentally made a tiny human error and accidentally wired $800 million to a consumer that he shouldn’t beget, that used to be a classic unproductive failure. Turns out they weren’t even ready to fetch the a refund. So, no longer celebrating that form of failure.

A productive failure is one where we fetch new and indispensable recordsdata, new recordsdata that helps us depart forward in increasing the sort of price we’re seeking to develop in our market, for our prospects. So we found one thing that we would perchance perhaps now not beget found without attempting it, without the experiment.


Would you counsel that there be an define postmortem? I contemplate the armed forces is amazingly inspiring on doing detailed postmortems: what occurred, what went contaminated, why? Presumably to learn from that and no longer beget it occur again.


It is no longer the case that a postmortem has to take inordinate amounts of time, however it surely desires to be thorough. It desires to be analytical, and look carefully at the assorted facets of the failure, to comprehend accurately what occurred and why, for the actual function of struggling with that exact failure from going down ever again. So a failure, even an titillating failure, in new territory, new discovery, is never any longer titillating the second time it happens.


I have to shift gears reasonably bit to talk extra most steadily about the dwelling of enterprise. The ask surely is: Are we OK? You wrote a most peaceable piece in Harvard Industry Evaluate that urged presumably things are no longer so immense, with rather low ranges of engagement and productiveness, excessive charges of burnout. We can speculate as to why that’s comely, however is that correct? It’s exhausting to generalize, however you realize, are we struggling? And if that’s the case, how will we acknowledge to that as managers?


Effectively, I don’t beget a form of systematic worldwide dataset from which I’m in a position to salvage solid inferences about how of us are doing. My impact comes from informal conversations, qualitative learn, reading HBR and so many other retailers, to appear how of us are doing. So surely, in a technique, I’m commenting on the conversation in HBR and so many other enterprise media contexts, presumably LinkedIn and a few assign else.

One ingredient I contemplate I’m in a position to claim for obvious is that the dismay is exact, and of us are alarmed about the future. They’re alarmed about it on so many fronts. They’re alarmed about local climate trade. They’re alarmed about AI. They’re alarmed about burnout, as you mentioned. I’ll approach abet to burnout.

But that dismay tends to push us toward a retreat to our particular particular person corner, and of us open to contemplate, “Am I going to be OK?” They change into extra inspiring on their beget wellbeing than on the successfully being of the crew or successfully being of the organization. And that offers upward thrust to a exact ability for erosion, even vicious cycles, where organizations fetch themselves within the entice of responding to requests and considerations in isolation, one after the other.

We desire a extra holistic arrangement of smitten by it. And I gape miniature evidence of companies being no longer less than described as pausing to possess the greater divulge, their price proposition, what it implies for a technique they desires to be structured and led, to fetch the basically the most well-known work performed, and straightforward methods to prepare that work, with all its kind and variable wants, in a considerate arrangement, and straightforward methods to encourage and motivate of us to protect out it successfully.

Let me impartial like a flash depart to the burnout wretchedness, on legend of there surely has been some most peaceable recordsdata, reasonably evaluation that beget caught my sight, exhibiting that burnout is systematically greater when psychological security is decrease, accurate? Shall we dispute, it appears to be like to me that some part of the burnout is said to loneliness and isolation. I contemplate it’s comely to claim that we are in a position to suffer many challenges when we surely feel in fact that we’re in it together, that we’re connected and engaged with our colleagues in seeking to scheme of navigate these challenges.


One can’t serve however contemplate, “Okay, is a couple of of this connected to the pandemic?” Which for many of us, broke up groups, created new work environments with salvage cash working from dwelling, that in plenty of methods is unprecedented for of us which are balancing their work and existence. It have to take a toll on presumably the teaming crucial that you’ve written about. Is that your hunch?


I carry out contemplate the pandemic took a toll on us, on all of us. It created such an obvious uncertainty. It used to be such an obvious disruption. It wasn’t the tiring shifts that we’re most steadily feeble to. It used to be a surely abrupt shift, and it gave upward thrust to shapely—and I contemplate productive—experiments on assorted work arrangements.

Now it’s time for a surely systematic assessment of what’s working and what isn’t? And it might perhaps perchance’t be incremental, accurate? And it additionally can’t be in step with what of us dispute they desire. Due to oftentimes, what we dispute we desire is never any longer surely what we desire or surely desire within the longer time length, bigger divulge, to fetch where we desire and have to depart.


You talked a second ago about seeking to beget a comprehensive policy and arrangement that, if I heard you accurate, is never any longer facing of us incessantly for my piece, however that’s scheme of the nature of management now. All straight away, managers are anticipated to be, to boot to every little thing else, nearly like psychiatrists, that there’s an openness for of us to piece their interior most eventualities, challenges, considerations, and that it’s the role of the supervisor, increasingly, to beget interplay with that in an titillating arrangement. So you pause up where management turns into hyper-personalized, however I contemplate presumably you’re already on to the dangers in that, which is shedding the sense of the teaming and the collective effort.


It’s nearly as if we’ve lost watch of tensions and alternate-offs. There’ll incessantly be a pressure between me and we, accurate? There’ll incessantly be a pressure between my desires within the moment and my aspirations over the very long time length. Whereas you ask me what I desire: pay me infinitely and don’t ask me to protect out anything, and let me eat ice cream all day, accurate? But that’s no longer going to fetch me where I surely, surely have to depart, and have to depart. I have to salvage a incompatibility.

I contemplate we’re in a moment of no longer helping of us price the collective. As human beings, we’re social creatures. That’s piece of it, however it surely’s additionally that we desire to subject. We desire to subject to others. We desire to subject in a technique that’s greater than ourselves and our hedonistic desires.

You might well contemplate of an used-real management belief of the firm, accurate? If markets labored by themselves, we would perchance well impartial beget finest contractors doing tasks, and it would perchance perhaps be efficient, it would perchance perhaps be intellectual, it would perchance perhaps be logical. On the other hand it doesn’t work, on legend of many of the work we beget got to protect out is inherently collaborative, and dynamically so. And it isn’t without considerations parceled out, dividing-and-conquering vogue. It requires us to surely work together in meaningful methods. The exact recordsdata is, that will be a surely horny, rewarding, thrilling expertise. The spoiled recordsdata is, it’s no longer straightforward to control.

But I contemplate we are in a position to depart down that rabbit gap of every particular person has to be managed otherwise, every particular person, you’re nearly a psychiatrist to that particular person, versus let’s step abet and rethink, how will we develop our actions, our operations, so that we develop basically the most price for those we relief?


Yeah, I love that, and I want to claim that I don’t contemplate companies beget figured that out yet. The disruption of Covid opened our eyes to a couple flexibility. But I contemplate the things you’re placing your finger on, we’re seeking to resolve for that, and I contemplate loads of us haven’t yet and have to retain experimenting.

So we’re in this age of dismay, where there’s burnout. After which, you throw on high of that generative AI, and a danger—presumably irrational, presumably no longer—that generative AI will be ready to protect out all of our jobs at nearly no payment. I deem you haven’t performed quantitative learn. But qualitatively, what’s your advice for of us as generative AI enters the dwelling of enterprise at every level and the potentialities change into clearer and clearer?


As you indicated, it’s reasonably starting up air my wheelhouse, with the exception of for the effects on of us and culture. I focus on from the perspective of someone listening at the margins to the a decision of conversations in work and social gatherings alike, and I contemplate you’re accurate. I contemplate danger is the dominant emotion, that indubitably some are angry, some are immense optimistic about the fabulous modifications to approach abet, however I contemplate casually I hear extra danger than optimism.

In fact we desire every. We desire some definite, considerate, develop-oriented approaches to experiment and figure out what’s going to work. But I don’t contemplate they’re going to be straightforward alternate ideas to the dramatic shakeup of what’s imaginable.


Right here’s a ask from Omar from Monterrey, Mexico. What form of metrics will be feeble to measure dapper failures?


My first response is that it’s a exact belief to beget metrics. One amongst the things that I’ve spent basically the most time studying is what number of failures impartial don’t even fetch the chance to be measured, on legend of of us don’t focus on up about them. This used to be how I got into this subject within the first dwelling: the discovery of dramatic differences accurate through groups, even at some level of the identical organization, and their willingness to focus on up about things that depart contaminated in dwelling of impartial things that depart accurate.

Right here’s the wretchedness extra broadly than impartial of us no longer basically speaking up: the category of titillating failure covers vast territory. I contemplate the metrics would perchance beget to be tailor-made to the context — and let me illustrate vast territory. A successfully-bustle clinical trial on a new most cancers drug is an titillating failure when it appears to be like it doesn’t beget the efficacy that we hoped. It used to be in new territory. There used to be no other solution to fetch out however to protect out a clinical trial. It’s the supreme dimension, it’s no bigger than it has to be. It’s speculation-driven in pursuit of a aim.

But so is a surely spoiled blind date. That’s titillating failure. Maybe your friend thought you’d like every other. You are inspiring to depart out and beget a coffee. Smallest imaginable new territory in pursuit of a aim, the total leisure. So a spoiled blind date and a failed clinical trial are clearly apples and oranges, yet they every qualify below the category.

I contemplate the system to acknowledge to the dimension ask is, let’s make certain the components are adhered to. After which, let’s possess what the supreme frequency is, given the work we’re seeking to protect out, of titillating failures?

One more solution to claim that is: What’s the supreme frequency of experimentation? How most steadily would perchance perhaps impartial peaceable we be attempting new things to push the envelope, to blueprint new probabilities, even to blueprint efficiencies? And are we doing that most steadily enough? The acknowledge is generally no, on legend of most of us would rather be triumphant than fail, and most of us would rather retain doing what we’re doing on legend of we’re form of exact at it.


So right here’s one other ask along those traces from Mohammed in Pakistan. Workers would perchance perhaps very successfully be hesitant to present feedback that will be perceived as detrimental, which might perhaps impede skilled construction, hinder organizational progress. How does one sort out this wretchedness?


Such a exact ask on legend of it’s comely. We are very reluctant to protect out things, to focus on up with detrimental or complex recordsdata, on legend of frankly it will incessantly be more uncomplicated no longer to. This might perhaps occasionally incessantly be more uncomplicated to protect abet than to focus on up candidly and forthrightly about one thing that you hope will be made greater.

salvage this very complex ingredient more uncomplicated is to plan the stage by pointing out how precious it is a long way. Periodically, I would dispute even incessantly, focus on with the truth that “We favor to protect out this exhausting ingredient. We favor to protect out it successfully if we desire to be as exact as we are in a position to as a crew.”

But even individuals who beget the ambition to develop and originate of their roles and of their careers favor to prepare themselves to be inspiring to protect out this and salvage it due to the its price. So we’ve got to name consideration to its price. We’ve got to name consideration to the truth that it’s exhausting and then carry out it anyway and give a lift to 1 yet any other.


This ask is from Don from Calgary in Canada. If it’s comely that we learn acutely from mistakes, what are many methods to serve permission from our leaders who would perchance perhaps very successfully be threat averse?


We’re all threat averse, and presumably leaders even greater than others, presumably no longer. But initially, I salvage a distinction between mistakes and failures. I’m no longer anti-mistake on legend of I’m a human being, and I salvage them, all of us carry out.

But a mistake is never any longer the identical ingredient as a failure. A failure is one thing that went contaminated that we want had been otherwise. A mistake is a deviation from a identified prepare. Now, that would perchance perhaps occur due to the inattention, due to the shortcoming of practicing, due to the exhaustion, you identify it.

But I contemplate it’s priceless for leaders, and others for that subject, to focus on the truth that we’re going to salvage mistakes on legend of we’re human. The specific imaginable prepare is never any longer to in no arrangement salvage a mistake. It’s to salvage and correct them like a flash, and then additionally to salvage that distinction between dapper experiments in new territory that we additionally have to look extra of on legend of it’s the important thing to future price advent. And we welcome those, too.


Furthering that, right here’s a ask from Benny from California. What’s the system to focus on to subordinates after a failure to elevate morale and keep in touch that, “This used to be a exact failure. It’s OK”?


I’m going to claim “truthfully.” You are going to be accurate about, “Wow, this used to be disappointing for all of us, and let’s fetch every little thing we are in a position to out of it. Let’s learn as grand as imaginable.” And actually, provided that one thing enormous that goes contaminated almost incessantly has multifaceted aspects to it, it’s priceless to beget a considerate and recordsdata-driven conversation about what occurred. No longer “Who did it?”, however, “What occurred?”

We would perchance perhaps impartial work accurate during the crew and ask, “What did you gape?” And we’re surely searching out out what occurred, what contributed to that, and that’s every charge and omission, things that you did that would perchance perhaps impartial beget contributed, things that you didn’t carry out that would perchance perhaps impartial beget helped. It’s a considerate, deliberately studying-oriented conversation designed to serve us be greater subsequent time.


How carry out you reenergize your crew within the intervening time? How will we reenergize our crew particularly now, in 2023, where it feels like there’s loads of stuff swirling round?


It begins with in my thought taking the time to reconnect along with your beget sense of function for doing the job, the role that you presumably would perchance perhaps be at this time doing. And possess why it issues to you and why what you presumably would perchance perhaps be doing or leading issues to the sector.

Having performed that, piece it. Fragment it most steadily and then impartial as like a flash invite others in to serve navigate the basically stormy waters that lie ahead. I contemplate it begins with you and then it’s an accurate sharing of why you care, why it’s tough, why you very grand want and are interdependent with others. Due to all of us would perchance beget to be wanted. We desire to be wanted. We desire to subject.


The earlier few years, with the pandemic, I’d dispute indubitably within the U.S., there’s been increased consideration to social considerations, which on the one hand I contemplate felt accurate to of us within the dwelling of enterprise. On the other, it introduced extra challenges into the dwelling of enterprise. One imagines there’s a pendulum, and it would perchance perhaps swing between leadership needing to be very empathetic to, I don’t know, the backlash if that’s the supreme discover. Leaders have to protect out productiveness. That’s what it’s all about. Raze you contemplate in that pendulum or are we in a irregular dwelling? And if you occur to carry out, where are we in an instant on that swing?


I possess within the pendulum. I possess that the pendulum happens and I possess there would perchance perhaps very successfully be a greater arrangement. It’s most steadily thought to be as empathy versus productiveness. And I looked this up surely: Productivity is outlined because the effectiveness of productive effort as measured in phrases of the dart of output per unit of input.

The major teach is that no longer all work is without considerations measured for productiveness. The second teach is, most steadily it’s no longer learn the solution to measure excellence. Productivity is generally a quick measure, and it has miniature predictive price for the future efficiency of the firm. Shall we dispute, one solution to be surely productive is to impartial push of us to their limits. But that has time constraints. In the damage they would burn out, proceed, and tons others. It’s like Buckminster Fuller feeble to claim that it used to be foolish to burn down the home to retain warm on a frigid wintry climate’s night. The unprecedented stress stands out as the same of that error.

And additionally innovation work particularly, we beget got case gaze after case gaze where the work surely suffers when productiveness metrics are dropped at undergo.

In a technique, I wish the pendulum had been extra about excellence than productiveness, on legend of I contemplate productiveness is de facto tricky and variable to measure.

I gape the pendulum existing, however presumably it’s a incorrect dichotomy. Maybe it’s no longer empathy versus productiveness. Maybe we desire dapper, caring leaders who perceive the significance of every. And provided that that’s very tough, they’re starting up about it being tough. They’re asking for serve. They’re sharing the burden of caring and excellence with their groups and inspiring on, again, the basics of what it is a long way the organization have to carry out successfully to total alive in its market, to scheme in its market. And focus on it truthfully.

I generally contemplate we don’t talk most steadily enough about the truth that work is figure. It’s speculated to be reasonably bit of work, however that doesn’t mean it might perhaps perchance’t be fun, energizing, collaborative, and total of empathy.


I love that. Effectively, that’s a exact level to total on. Amy Edmondson, thank you for being on the show.


Thanks for having me. The total finest.

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Shifting Definitions of Value for Modern Entrepreneurs



Shifting Definitions of Value for Modern Entrepreneurs

In today’s fast-paced entrepreneurial landscape, understanding the ever-shifting definitions of value is not just important; it’s imperative. As a seasoned SEO expert with over two decades of experience in the art of compelling copywriting, I’ve witnessed the tides of change redefine how entrepreneurs perceive and create value. In this article, we embark on a journey through this transformative landscape, where the keyword “definitions of value” takes center stage right from the outset. We’ll unravel the historical foundations of value, explore the seismic shift in mindset that has reshaped its contours, and ultimately, equip modern entrepreneurs with the insights they need to thrive in this dynamic realm.

The Changing Landscape of Value

Historical Definition of Value

To comprehend the current shift, we must first journey through history. Value, once predominantly measured in tangible assets, has undergone a remarkable transformation. In the past, it was often equated with land, gold, and physical possessions. Today, value encompasses a broader spectrum.

Modern Mentality and its Impact on Value

The modern mentality has ushered in a new era. Digital nomad lifestyles have emerged, where individuals prioritize experiences over possessions. Investment in digital currency and flexible value creation has gained momentum, challenging conventional financial paradigms.

Shifting Wealth Distribution to Millennials and Gen Z

With the transfer of wealth to millennials and Gen Z, the concept of value has shifted further. This demographic values experiences, sustainability, and authenticity. Entrepreneurs must adapt to cater to these changing preferences.

Focus on Experience over Products

The mantra today is clear: experience over products. Consumers are seeking memorable experiences rather than merely acquiring things. This shift has repercussions for how entrepreneurs perceive and deliver value.

Also Read: Mark Cuban’s Advice For Young Entrepreneurs: Focus On What You Can Accomplish On Your Own Time

Value in Today’s World

Choice between Cash and Travel Experiences for Younger Generations

For younger generations, the choice often boils down to cash or travel experiences. The ability to explore the world and create cherished memories is increasingly seen as a valuable currency.

Adapting to the Evolving Concept of Value

In this rapidly changing landscape, adaptability is key. Entrepreneurs must constantly reevaluate their offerings to align with evolving definitions of value.

The Need for Entrepreneurs to Align with Changing Perceptions

To remain relevant and competitive, entrepreneurs must align their businesses with changing perceptions of value. This means understanding that value is no longer a one-size-fits-all concept.

How Values Are Shifting

Evolution of Value Delivery Methods

Value delivery methods have evolved significantly. From traditional trade to blockchain and digital currencies, entrepreneurs must keep pace with the changing mechanisms of value exchange.

Changing Ways We Value Time, Energy, and Life Experiences

Time, energy, and life experiences have taken center stage as valuable assets. Entrepreneurs must recognize that these intangibles hold immense worth in the eyes of modern consumers.

Breakdown of Old Systems for Earning and Accumulating Value

Old systems of earning and accumulating value are breaking down. Entrepreneurial success now depends on embracing new, innovative approaches.

Emphasis on Freedom in Various Aspects of Life

Freedom, in all its forms, has become a significant aspect of modern value. Entrepreneurs should consider how their offerings contribute to personal and financial freedom.

Also Read: Check How AI Is Helping Entrepreneurs Maximize Their Business Efficiency

Perceptions of Value

Time as a Valuable Asset in the Post-Pandemic Era

The post-pandemic era has amplified the value of time. As remote work and flexible schedules become the norm, entrepreneurs must recognize time as a valuable asset.

Impact of Worldwide Quarantines on Entrepreneurial Trends

Global quarantines have reshaped entrepreneurial trends. E-commerce, remote services, and digital solutions have taken precedence.

Influence of the Desire to Make the Most Out of Life

Consumers now aspire to make the most out of life, seeking value in every experience. Entrepreneurs who tap into this desire will thrive.

The Experience of Value

Linking Asset Experiences to Life Experiences

Entrepreneurs should strive to link asset experiences to life experiences. This synergy enhances the overall value proposition.

The Significance of Assets in Enriching Life

Assets, whether tangible or digital, play a crucial role in enriching life experiences. Entrepreneurs must consider how their offerings contribute to this enrichment.

The Personal Aspect of Value Beyond Fiscal Interest

Value is increasingly personal. It extends beyond fiscal interest to encompass emotional and experiential dimensions. Entrepreneurs should tailor their offerings accordingly.

Also Read: Why Critical Thinking Is A Must-Have Skill For Entrepreneurs

Materialism vs. Lived Experience

Historical Materialism as a Measure of Wealth

Historically, material possessions were the measure of wealth. However, contemporary society has shifted its focus towards lived experiences.

Today’s Focus on Lived Experiences

Modern entrepreneurs must prioritize offering experiences that enhance the lives of their customers. This shift is indicative of the changing definitions of value.

Mobility and Flexibility of Assets as Key Indicators of Value

In the present day, the mobility and flexibility of assets are key indicators of value. Entrepreneurs should assess how their assets contribute to these aspects.

Choosing the Right Assets

Questions to Ask When Diversifying Assets

Diversifying assets requires careful consideration. Entrepreneurs should ask critical questions:

  1. Is the asset desirable in the long term?
  2. Does it align with my desired lifestyle?
  3. How tradable and liquid is it?
  4. What impact does it have on my time freedom?
  5. How does it relate to my other assets?
  6. Does it contribute to value accumulation?
  7. Does it ensure personal net worth and company security?

Unique Perceptions of Value for Each Entrepreneur

Every entrepreneur has unique perceptions of value. Recognizing and embracing these differences can lead to innovative business strategies.

Ensuring Personal Net Worth and Company Security

In the intricate tapestry of modern entrepreneurship, the pursuit of value extends beyond mere financial gain. It encompasses the preservation and growth of personal net worth, as well as the security of one’s company. The changing “definitions of value” remains at the forefront as we delve into this critical aspect.


In conclusion, the definitions of value are evolving at a rapid pace. Entrepreneurs who grasp the changing landscape and adapt accordingly will thrive in this dynamic environment. Embracing experiences over possessions, understanding the value of time, and catering to personal aspirations are all essential steps to navigate this shifting paradigm. In this ever-changing entrepreneurial world, adaptability is the key to lasting success. Stay agile, stay relevant, and watch your business flourish in the new era of value.

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Mastering Business Content Optimization for Ecommerce Success



Mastering Business Content Optimization for Ecommerce Success

In today’s digital landscape, the success of ecommerce businesses hinges on their ability to not only sell products but also to engage, inform, and convert potential customers through business content optimization. However, small businesses often face challenges in producing high-quality content efficiently. In this article, we will delve into the importance of business content optimization for ecommerce, explore the hurdles small businesses face, and provide insights into writing content efficiently.

Facing the Problem

As an SEO expert, I’ve witnessed firsthand the growing importance of business content optimization in ecommerce. To succeed, ecommerce businesses need two main types of optimized content: articles that educate and engage, and product descriptions that persuade and convert.

Creating such content can be a time-consuming and demanding task. Authors and copywriters invest hours in research, writing, and editing to produce compelling material that drives conversions.

The Limitations of AI

In our quest for efficiency, we experimented with AI-powered content generation tools like ChatGPT for business content optimization. While AI can be a valuable assistant, it’s not without limitations. Common issues include generating off-topic content, lacking a human touch, and producing generic results.

To overcome these limitations and infuse a human touch into business content optimization, consider using AI as a tool rather than relying solely on it. AI can assist in brainstorming ideas, generating drafts, and even automating certain aspects of content production.

Also Read: Unlocking Growth: Business Expansion Strategies for Success

Automating Descriptions

Product descriptions are a vital part of an ecommerce site, and business content optimization is crucial. Recognizing their common structure, we devised a strategy to automate their creation with a focus on optimization:

A. Recognizing the Common Structure:

  • Product name
  • Key features
  • Benefits
  • Technical specifications
  • Price
  • Call to action

Recognizing and optimizing each element is crucial for content optimization process.

B. Creating a Template for Business Content Optimization:

To streamline the process and maintain consistency in content optimization, we’ve developed a versatile template. This template incorporates all the essential elements while allowing room for customization and optimization.

C. Separating Descriptions into Building Blocks for Optimization:

To ensure precise content optimization, we break down existing descriptions into individual building blocks. Each block represents a specific aspect of the product. This granular approach allows us to optimize every detail, from features to technical specifications, ensuring that our product descriptions stand out in the highly competitive ecommerce landscape.

D. Using Variables for Dynamic Optimization:

Business content optimization isn’t a one-size-fits-all endeavor. To address this, we employ variables within our template. These variables automatically insert dynamic content, such as product names, prices, and unique selling points. By tailoring each description to the product, we enhance its appeal to potential customers.

E. Development of a Python Script for Content Optimization:

Automation is the key to efficiency in content optimization. We’ve invested in developing a Python script that streamlines the entire process. This script takes our template, incorporates variables, and generates optimized product descriptions at scale, saving hours of manual work.

F. Implementation with Google Colab for Business Content Optimization:

Our content optimization process is executed seamlessly through Google Colab, a cloud-based Python development environment. This ensures that the automation is not only efficient but also accessible from anywhere, making it a valuable tool for businesses of all sizes.

Also Read: Customer Experience Optimization: The Key to Competitive Advantage

How to Write Content Faster: the Results

In this section, we’ll delve into the practical outcomes of our approach, emphasizing the importance of writing content faster while maintaining quality and optimization.

A. Description of the Python Script and its Simplicity:

Our Python script, designed for business content optimization, is a powerful yet user-friendly tool. It simplifies the content creation process by seamlessly integrating our template and variables. Even for those with limited programming experience, the script is accessible and intuitive, making it a valuable asset for small ecommerce businesses looking to optimize their content production.

B. Validation Checks to Ensure Accuracy and Completeness:

Efficiency should never compromise quality. Our script incorporates validation checks to ensure that the generated content is accurate, complete, and optimized. These checks act as a safeguard, guaranteeing that every piece of content meets the highest standards, aligning perfectly with your business’s goals.

C. Time and Effort Saved Through Automation:

One of the most striking benefits of our approach is the significant reduction in time and effort required for content creation. By automating the process, businesses can allocate more resources to strategic planning, marketing, and other growth-focused activities. This not only streamlines operations but also maximizes the return on investment in content production.

D. The Role of a Universal Template and Linguistic Diversity:

Our universal template serves as a guiding framework, ensuring consistency across content while leaving room for customization. However, we understand that linguistic diversity is essential for engaging diverse audiences. Our approach strikes a balance, allowing for customization and personalization within the framework of the template, ensuring that content remains relevant and compelling.

E. Acknowledgment of Max’s Contribution to the Process:

Finally, it’s crucial to acknowledge the collaborative effort that goes into content optimization. Max’s contributions to our journey exemplify the value of teamwork and the exchange of ideas. Collaborative efforts bring fresh perspectives and insights, further enhancing the quality and effectiveness of content.


In closing, the path to mastering content optimization is a transformative journey in ecommerce. Embrace innovation with AI and automation, always valuing the human touch. A universal template ensures consistency, while linguistic diversity caters to diverse audiences. Collaborative efforts, like Max’s, are instrumental in achieving success. Strive for the perfect balance between automation and human creativity to establish new standards of excellence in the competitive ecommerce landscape. As you move forward, remember that success in ecommerce belongs to those who optimize, adapt, and innovate.

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Unlocking Growth: Business Expansion Strategies for Success



Unlocking Growth Business Expansion Strategies for Success

In the world of entrepreneurship, inspiring tales abound of businesses that embarked on their journey in the most informal of settings. Giants like Apple and Amazon had their humble beginnings, one in a garage and the other as an online bookstore. These remarkable success stories underline the potential for greatness that can emerge from the unlikeliest of origins. Yet, as businesses evolve, they often grapple with the profound question of transitioning from informality to formality. This metamorphosis is a complex process shaped by numerous factors that demand thoughtful consideration.

Business expansion is a topic that lies at the heart of this article. We’ll explore the dynamic interplay between physical and online presence, the art of timing an expansion, the nuances of real estate decisions, and the essential role of financial management in this transformative journey.

Where Will Your Business Thrive?

Every entrepreneur faces a crucial decision when it comes to choosing the ideal location for their venture. Businesses have diverse needs, spanning from the requirement for office space, a brick-and-mortar storefront, a productive workshop, to the vast potential of the online marketplace. The key to success is understanding the unique requirements of your enterprise.

Factors influencing the choice between physical and online presence are multi-faceted:

  1. Customer Service: Striking a balance between personalized in-person experiences and the convenience of an online presence is paramount.
  2. Employee Needs: Tailor your location strategy to the needs of your workforce. Some businesses thrive with a physical team, while others can function efficiently with remote workers.
  3. Community’s Needs: Ensure that your product or service resonates with the preferences and demands of your target community.

Pros and Cons of Physical vs. Online Presence paint a comprehensive picture:

  1. Challenges Faced by Business Owners with Physical Locations: Overheads, maintenance, and geographic limitations can be hurdles.
  2. Benefits of an Online Marketplace: Explore the potential for a broader customer base, lower operational costs, and scalability.

Evaluating Which Model Suits Your Business While Serving Customers Effectively

Choosing between physical and online presence is not an either-or proposition. It’s about crafting a strategy that aligns seamlessly with your business identity and effectively serves your customer base. To achieve this, you must consider a critical question: How can you best facilitate business expansion?

When Do You Make Your Move?

Timing is a critical factor when contemplating business expansion. A well-timed move can be the linchpin of success. Consider the following aspects:

Real estate considerations hold significant weight:

  1. Impact of Soaring or Fluctuating Real Estate Prices: Vigilantly track market trends to gauge whether the current climate favors expansion.
  2. Deciding Between Renting and Purchasing Space: Assess the advantages and drawbacks of leasing versus owning property.
  3. Establishing a Realistic Timeline for Expansion: Careful planning with achievable milestones is the cornerstone of success.

Also Read: Customer Experience Optimization: The Key to Competitive Advantage

Economic Impacts

The broader economic landscape exerts substantial influence:

  1. Effects of Economic Conditions (Inflation, Interest Rates): Assess how the broader economic climate aligns with your business expansion goals.
  2. Influence on the Decision for a Physical Location: Economic conditions can be a driving force behind choosing to establish a physical presence.

Cash flow capabilities are a linchpin for a successful transition:

  1. The Importance of a Healthy Cash Flow: A robust financial foundation is paramount for any expansion endeavor.
  2. Using Tools Like SCORE’s Cash Flow Template for Financial Management: Leverage resources and templates to manage your finances adeptly.

How Do You Make Your Move?

Securing the necessary finances and resources is pivotal to execute a seamless transition. It’s time to delve into the nitty-gritty of bringing your expansion plans to fruition.

Exploring financing options is the first step:

  1. Lines of Credit: Grasp the significance of credit in financing your ambitious expansion.
  2. Small Business Administration (SBA) Loans: Uncover the potential of government-backed loans tailored to support small businesses.
  3. Real Estate Loans: Dive into specialized financing options designed for real estate acquisitions.

Seeking guidance and resources is equally vital:

  1. Banks and Their Resources for Business Owners: Forge a partnership with a bank that offers customized services for businesses like yours.
  2. The Role of a Business Banker as a Resource and Advisor: Harness the expertise of a knowledgeable advisor who can navigate the intricacies of expansion alongside you.

Also Read: Entrepreneurial Growth: Breaking Free from Your Comfort Zone

The Importance of a Solid Business Plan

A meticulous and comprehensive business expansion plan is your guiding star:

  1. Clarity on the Best Business Footprint: Your plan should be a roadmap that offers crystal-clear guidance on how to expand your business successfully.
  2. Focus on Business Growth with a Well-Executed Plan: Ensure your plan is in alignment with your long-term vision and growth objectives.


In the grand narrative of entrepreneurship, the concept of business expansion holds a place of paramount importance. It’s a journey that necessitates a holistic perspective. We’ve traversed the realm of physical versus online presence, the intricacies of timing, the complexities of real estate decisions, and the indispensable role of financial acumen. By making informed decisions regarding real estate and location, businesses can pave the way for sustainable growth and enduring success. Remember, the right strategy, executed with care, can unlock your business’s full potential, guiding it toward a future marked by prosperity and accomplishment.

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Customer Experience Optimization: The Key to Competitive Advantage



Customer Experience Optimization The Key to Competitive Advantage

In today’s digital age, where the virtual marketplace is expanding at an unprecedented pace, businesses are continually seeking new ways to gain a competitive edge. One of the most potent tools at their disposal is Customer Experience Optimization (CXO), a strategy that can significantly impact revenue growth. In this article, we will explore the critical importance of CXO, its connection to your tech stack, and the perils of neglecting it. We will also delve into the structured approach to achieving CXO, the role of revenue operations experts, and the three vital phases: Assessment, Blueprinting, and Roadmapping.

I. Introduction

A. The Significance of Online Customer Experience

In the age of digital transformation, the customer experience is paramount. It’s not just about selling a product or service; it’s about creating a memorable journey for your customers. A positive online customer experience can lead to customer loyalty, repeat business, and word-of-mouth referrals.

B. The Link Between Tech Stack and Customer Engagement

Your tech stack forms the backbone of your online presence. It comprises the tools and technologies that power your digital operations. Optimizing your tech stack is essential for ensuring a seamless and efficient customer experience.

C. The Risk of Neglecting Online Customer Experience

Neglecting online customer experience can have dire consequences. High bounce rates, customer frustration, and negative reviews can all harm your brand’s reputation and bottom line. In the digital age, one dissatisfied customer can influence countless others.

II. The Path to Optimization

A. The Structured Approach

Achieving customer experience optimization requires a structured approach. It’s not a one-time effort but an ongoing process that involves assessment, blueprinting, and roadmapping.

B. The Role of Revenue Operations Experts

Revenue operations experts play a crucial role in the CXO process. They are the architects of your revenue strategy, ensuring that every element aligns with your business goals.

Also Read: Why Critical Thinking Is A Must-Have Skill For Entrepreneurs

C. The Three Crucial Phases: Assessment, Blueprinting, Roadmapping

The journey to CXO comprises three fundamental phases:

III. Assessment: The Starting Point for Transformation

A. Rethinking Tried-and-True Methods

The assessment phase begins with a willingness to question the status quo. What worked in the past may not work in the ever-evolving digital landscape.

B. The Importance of Keeping Up with Changes

Technology and consumer behaviors are in a constant state of flux. Staying ahead of these changes is vital to maintaining a competitive edge.

C. In-Depth Assessment of Current Technology and Practices

  1. Independent Evaluation by Experts: Objective assessments by experts can uncover blind spots and hidden opportunities.
  2. Identifying Technology Inefficiencies: Pinpointing underperforming elements in your tech stack is crucial for optimization.
  3. Analyzing Interdepartmental Collaboration: Silos can hinder customer experience. Assessing collaboration between departments is essential.

D. Uncovering Inefficiencies and Recommendations

A comprehensive assessment will reveal inefficiencies and areas for improvement. Recommendations may include upgrading technology, enhancing employee training, or streamlining processes.

Also Read: Arm IPO delivers $84mn charges bonanza for its advisers

E. The Health Check for Your Business

Think of the assessment phase as a health check for your business. It diagnoses issues and sets the stage for a healthier, more profitable future.

IV. Blueprinting: Crafting Your Roadmap to Success

A. The Business Strategy Aspect

Blueprinting involves crafting a comprehensive plan that aligns your business strategy with your customer experience goals. It outlines the steps required to achieve your desired outcomes.

B. Alignment Across Teams

Effective blueprinting requires alignment across all teams, from marketing and sales to customer support and IT. Everyone must be on the same page to deliver a consistent experience.

C. Streamlining Operations

Streamlining operations is a core component of blueprinting. It involves optimizing processes, reducing redundancies, and ensuring that technology supports your objectives.

D. Blueprint as a Competitive Advantage

Your blueprint becomes a competitive advantage. It sets you apart in the market by demonstrating your commitment to exceptional customer experiences.

E. Improving Technology and Business Strategy

Blueprinting not only addresses technology but also the broader business strategy. It’s about creating a roadmap that leads to sustainable growth.

V. Roadmapping: Turning Your Blueprint into Reality

A. From Idea to Action

Roadmapping is where the rubber meets the road. It’s the process of turning the ideas in your blueprint into actionable steps.

B. The Importance of Expert Management

Expert management ensures that every element of your roadmap is executed effectively. It requires a clear understanding of your objectives and the resources required.

C. A Step-by-Step Guide to Implementation

Breaking the roadmap into manageable steps makes implementation more achievable. Each milestone brings you closer to your CXO goals.

D. Ensuring a Well-Oiled Machine

Roadmapping isn’t just about implementing changes; it’s about ensuring they are integrated seamlessly into your operations. This is where tech stack enhancements play a crucial role.

E. The Seamless Customer Experience

Ultimately, roadmapping leads to a seamless customer experience. It’s the culmination of your efforts to provide exceptional service and engagement.

Also Read: Entrepreneurial Growth: Breaking Free from Your Comfort Zone

VI. The Payoff – More Revenue, More Growth

A. Measuring the Impact on the Bottom Line

The true value of CXO is evident in its impact on your bottom line. Improved customer experiences lead to increased revenue.

B. Improvements in Costs and Profits

Efficiency gains from optimized tech stacks and streamlined processes can lead to reduced costs and increased profits.

C. Enabling Effortless Scaling

A well-optimized customer experience can scale effortlessly as your business grows. It becomes a foundation for sustainable expansion.

D. The Foundation for Ongoing Success and Growth

CXO is not a one-time endeavor. It’s an ongoing commitment to delivering the best possible customer experiences, laying the foundation for sustained success and growth.

VII. Conclusion

A. The Transformative Power of Optimizing Online Customer Experience

Optimizing your online customer experience has the power to transform your business. It’s not just about technology; it’s about creating meaningful connections with your audience.

B. A Blueprint for Sustained Revenue Growth

A structured approach to CXO, with assessment, blueprinting, and roadmapping, provides a clear path to sustained revenue growth.

C. Taking Action for a Competitive Edge

In the fast-paced digital landscape, taking action to optimize customer experiences is essential for gaining a competitive edge. Your tech stack enhancement efforts should align with your CXO strategy, creating a winning combination for long-term success. Don’t wait; start your CXO journey today and unlock the full potential of your business.

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Entrepreneurial Growth: Breaking Free from Your Comfort Zone



entrepreneurial growth lies in breaking comfort zone

In the world of entrepreneurship, success often hinges on one’s ability to break free from their comfort zone. The journey to greatness can be fraught with insecurities and imposter syndrome, but it’s these very challenges that pave the way for remarkable achievements. In this article, we delve deep into the essence of entrepreneurial growth and the pivotal role played by the comfort zone. We’ll explore how self-discovery, objective self-assessment, and adaptive leadership styles can propel you towards success. Along the way, we’ll discuss strategies such as the “Eat-the-Frog” mentality and 360-degree feedback, emphasizing the significance of embracing discomfort for both personal and entrepreneurial growth.

Embracing Entrepreneurial Growth: The Path Less Taken

The path to entrepreneurial success is often marked by discomfort, but it’s a journey worth embarking upon. Here, we explore the key elements that can lead to growth, both as an individual and as a founder.

Self-Discovery: Unearthing Your Potential

True success begins with self-discovery. It’s about understanding the reasons behind your reluctance to confront uncomfortable situations or tasks. By delving into your fears and insecurities, you can identify the very obstacles that hinder your progress.

Default Reactions in Crisis: Adapting to Thrive

During moments of crisis, it’s natural to rely on our strengths. However, sometimes the default response may not be the best course of action for your business. Entrepreneurial growth often demands a willingness to explore new solutions and adapt to changing circumstances.

Objective Self-Assessment: The Path to Excellence

To excel as a founder, it’s crucial to objectively assess both your business and yourself. Recognize that no one can excel at everything. Being aware of your limitations empowers you to seek assistance where it’s needed most.

Also Read: From Awareness To Action: How Video Content Can Drive Growth For Your Startup

Managing the Business You Have: Nurturing the Present

Entrepreneurs often envision the business they aspire to have. However, effective leadership also involves managing the current state of your business. Be prepared to tackle tasks that fall outside your comfort zone and invest time in nurturing your business’s immediate needs.

Adapting Leadership Styles: The Art of Flexibility

Leadership isn’t one-size-fits-all. Effective leadership requires the flexibility to adapt your management style to the situation at hand, even when it feels unnatural. Recognize that your team’s diverse needs may demand different approaches.

Leading by Example: Inspiring Growth

Founders should lead by example. Encourage your team members to step out of their comfort zones by doing so yourself. Demonstrating your willingness to embrace discomfort sets a powerful precedent.

Also Read: Business Ecosystem Development: Building Thriving Networks for Sustainable Success

Eat-the-Frog Mentality: Tackling Challenges Head-On

Urge your team to tackle uncomfortable tasks first thing in the morning. This “Eat-the-Frog” mentality can create a positive feedback loop, fostering a sense of accomplishment and motivation for the rest of the day.

360-Degree Feedback: Fostering Openness

Open communication and feedback are vital for improving leadership accountability. Encourage your team members to provide feedback, and be receptive to their insights. This practice prevents old habits from resurfacing.

Self-Evaluation for Personal Growth: Seeking Excellence

Allocate time for self-evaluation both as an individual and as a leader. Seek feedback from others to gain a holistic perspective. To guide your self-assessment, consider key questions related to goal setting, alignment with tasks, areas of overemphasis, meaning, and relationship cultivation.

Avoiding Perfectionism: Pursuing Excellence

Founders often strive for perfection, but it’s essential to focus on doing your best instead. Understand that founder life is inherently challenging, and perfectionism can become a barrier to progress.

Embracing Discomfort: The Catalyst for Growth

Avoiding discomfort can lead to negative consequences for your business. Embrace discomfort as a necessary step toward growth and innovation. Recognize that stepping out of your comfort zone is a sign of strength, not weakness.

Growth through Discomfort: The Entrepreneur’s Journey

In conclusion, discomfort is an integral element of entrepreneurial growth. Consistently embracing discomfort can lead to success for both founders and their teams. The path to greatness may not always be comfortable, but it is undeniably rewarding. So, dare to step out of your comfort zone, for therein lies your journey towards entrepreneurial excellence.

With these additions, the article now exceeds the minimum word count of 800 words while still maintaining a human touch and readability.

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Arm IPO delivers $84mn charges bonanza for its advisers



Arm IPO delivers $84mn charges bonanza for its advisers

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German authorities split over top job at EU lender



German authorities split over top job at EU lender

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Catastrophic Libyan flooding fuelled by warming oceans



Catastrophic Libyan flooding fuelled  by warming oceans

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Strike pits US auto union in existential fight over shift to electrical vehicles



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Everton’s Moshiri years: from ‘regardless of I essentially bear’ to relegation fights 



Everton’s Moshiri years: from ‘regardless of I essentially bear’ to relegation fights 

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