Connect with us

Health & Wellness

$50 Billion in Opioid Settlement Money Is on the Skill. We’re Monitoring How It’s Spent.

Published

on

$50 Billion in Opioid Settlement Money Is on the Skill. We’re Monitoring How It’s Spent.

Higher than $50 billion in settlement funds is being dropped at hundreds of order and native governments from corporations accused of flooding their communities with opioid painkillers that comprise left hundreds of hundreds addicted or dumb.

That’s a huge amount of money — double NASA’s funds and five instances the revenue of an NBA season.

But how that huge windfall is being deployed and the procedure future dollars would maybe be spent appear to be shrouded in mystery. Reporting necessities are scant, and paperwork filed to this level are in most cases so imprecise as to be ineffective.

Different the settlements stipulate that states must articulate a minimal of 85% of the cash they’ll receive over the following 15 years on habit therapy and prevention. But defining these ideas relies on stakeholders’ views — and order politics. To a pair, it would maybe mean opening more therapy sites. To others, buying for police cruisers.

Those plagued by the opioid epidemic and these working to fight it comprise an array of tips: To Marianne Sinisi, who misplaced her 26-one year-aged son, Shawn, to overdose in western Pennsylvania, the settlement funds are “blood cash” that she hopes can spare diverse fogeys a linked effort. To Steve Alsum, who works with folk who articulate remedy in Expansive Rapids, Michigan, it’s an different to sooner or later attain all these in need. And to David Garbark, who is in restoration from opioid habit, it’s a vogue to provide others in his japanese North Carolina community a 2d probability, too.

Spending the cash effectively and equitably is a big describe, given the persistence and complexity of habit, which impacts folk and communities, and is the subject of heated debates in scientific compare, social companies and products, politics, prison justice, and even at kitchen tables.

What’s more, many states are now not being clear about the establish the funds are going and who will profit. An investigation by KHN and Christine Minhee, founding father of OpioidSettlementTracker.com, concluded most effective 12 states comprise committed to detailed public reporting of all their spending.

The analysis enthusiastic scouring a whole bunch of precise paperwork, laws, and public statements to resolve how every order is divvying up its settlement cash among order agencies, metropolis and county governments, and councils that oversee devoted trusts. The next circulation used to be to resolve the level and detail of public reporting required. The finding: Few states promise to narrative in suggestions which would maybe be accessible to the real looking particular person, and heaps of are quiet on the scenario of transparency altogether.

Higher than $3 billion has long past out to order and native governments to this level. KHN would maybe be following how that cash — and the billions situation to advance in coming years — is frail.

Per just a few the settlements, governments are required to narrative most effective on the 15% of the cash that would maybe be frail for issues unrelated to the epidemic, like offsetting funds shortfalls or fixing aged roads. As of March 28, most effective three states and counties had filed such experiences. Although they listed dollar quantities, none acknowledged precisely how the cash used to be spent.

Affirm and native governments can attain more rigorous reporting protocols — as an instance, requiring a publicly on hand list of every situation that receives cash and for what aim — however few need to this level.

Loading…

Left in the Darkish

Higher than 250,000 Americans comprise died of overdoses from prescription opioids, which were aggressively promoted as painkillers and distributed by a bunch of properly being care corporations, alongside with Johnson & Johnson, AmerisourceBergen, McKesson, and Walmart. The settlements are supposed to compensate and remediate the results of that corporate habits.

But many folk whose lives comprise been upended are again feeling traumatized.

Sinisi acknowledged she and diverse fogeys who’ve misplaced children to habit comprise been left at dumb night or, worse, treated like nuisances by officials responsible of the cash.

“They’re keen to scrutinize at you as this infected guardian who misplaced a baby,” she acknowledged, “as hostile to a enthusiastic citizen who needs to scrutinize a dissimilarity made for diverse mothers, fathers, and their teenagers.”

In Michigan, even the order’s Opioid Advisory Commission, which is tasked with evaluating the articulate of settlement cash, has struggled to trace the cash.

For six months after the order legislature distributed $39 million of settlement funds to the properly being department closing summer, shrimp data used to be made public about how that cash would be spent. No info releases. No manner for organizations to apply for funds.

“We are in a position to’t if truth be told establish the impression of these dollars if we don’t perceive how they’re being frail,” acknowledged Dr. Cara Poland, the commission’s chair and an habit-remedy doctor.

Two teenagers, every boys, smile on the digicam. One boy, in a crimson tshirt, is eating a prick of watermelon and has several enamel missing. The assorted, in a navy Batman tshirt, holds up his palms which, like his face, are covered in chocolate.
A family photo of Josh and Shawn Sinisi (honest) as teenagers, taken by their mother, Marianne, in 1994. (Nancy Andrews for KHN)
Marianne Sinisi, of Altoona, Pennsylvania, holds in her two palms a purple beaded bracelet with the observe
Sinisi has been asking elected officials to enable her and diverse households to be segment of choices on articulate opioid settlement dollars. Without public input, Sinisi fears, the funds would maybe be wasted or reason injure.(Nancy Andrews for KHN)

With scant oversight nationwide, many folk apprehension dollars would maybe drift to efforts that compare has proven mostly ineffective however jibe with the native political crooked, like tantalizing folk who articulate remedy, rising jails, and favoring abstinence-most effective restoration over medicines. They’d match to the loudest bidder, with corporations promising to search out the following groundbreaking therapy and rehab facilities — some with shoddy track recordsdata — eyeing the cash.

To now not demonstrate concerns that cash will drift to actions that comprise shrimp to nothing to procure with opioid therapy: constructing fresh stadiums or public colleges. Reduction in the ’90s, these day-to-day funds priorities consumed most of what states acquired from cigarette corporations in the national tobacco settlement, leaving shrimp for anti-smoking programs.

The opioid settlement funds would maybe be diverse, pronounce order attorneys general who fought for them. As well to requiring a minimal of 85% of the cash be frail on opioid-linked costs, most agreements include a list of suggested interventions like rising habit therapy for the uninsured and rising restoration housing.

“We wanted to provide states flexibility on what approaches they wanted to undertake,” while ensuring cash didn’t trail to “present corporate tax reduction” as the tobacco dollars did, acknowledged North Carolina Attorney Basic Josh Stein, who led negotiations for the national settlements.

But enforcement of the 85% abnormal is, oddly, left to the corporations that paid out the cash. They’re unlikely to be vigilant, precise experts pronounce. The cash is committed already and, for heaps of of these multibillion-dollar corporations, the settlements are chump alternate. As an instance, Johnson & Johnson is determined to pay $5 billion over 9 years, however the corporate reported gross sales of virtually $95 billion previously one year by myself.

An Rising Image

Because the checks open to trickle in, a handful of states are committed to transparency while others appear to be falling quick. Missouri has promised to narrative all its spending in online experiences so that somebody can stare who receives cash, how critical, and for what programs. Fresh Hampshire already has posted experiences online, and Colorado has created a public dashboard to trace how funds are frail.

Other states, like Nevada, comprise taken a heart-of-the-motorway procedure, requiring that recipients narrative to the legislature or one more oversight physique, however now not ensuring the experiences will trail public. Some states require audits however don’t promise to list particular costs. And others enable the general public to query recordsdata however acquired’t present them automatically.

Then there are states hit laborious by the opioid epidemic like Michigan and Ohio, the establish complications with transparency are already rising. Each and every order is staring at for to receive a minimal of $1 billion.

When Poland, of Michigan’s Opioid Advisory Commission, realized she used to be getting shrimp data on how the order’s funds were being spent, her commission determined to make articulate of its first annual narrative — printed this month — to query of greater. “Timely and clear reporting” to the general public is “an ethical responsibility,” it acknowledged, calling on lawmakers to attain increased oversight for settlement cash recipients and procure a public dashboard to trace spending.

KHN interviewed virtually a dozen folk and filed a public recordsdata question to uncover how the order properly being department is spending the preliminary settlement funds allocation of $39 million.

A funds doc acquired by KHN presentations that as of Jan. 9, the Michigan Department of Health and Human Companies and products had shriveled $3.9 million in settlement funds to 35 grantees. Most are native properly being departments or syringe provider programs that the order properly being department has previously funded.

An additional $27 million is determined aside for explicit interventions, reminiscent of rising the habit therapy workforce, rising restoration housing, and mitigating the harms of opioid articulate with medicines like naloxone.

And, after KHN’s inquiries, the department released a press liberate that listed a linked priorities.

Jonathan Stoltman is the director of the Michigan-primarily based mostly mostly Opioid Protection Institute, which researches digital privateness in habit therapy and discrimination in opposition to folk who articulate remedy. “Anything that’s backdoor scares me,” Stoltman says about the technique of applying for settlement funds. (Ellen Manegold)

Those initiatives form sense to Jonathan Stoltman, director of the Michigan-primarily based mostly mostly Opioid Protection Institute, which researches stigma and digital privateness in habit therapy. But he would comprise cherished to comprise identified about them in procedure and to comprise had a clear task laid out for teams to apply for the funds. In another case, organizations which would maybe be properly positioned to make articulate of the cash to support these most in need would maybe leave out a once-in-a-lifetime probability to scale up their work and establish lives.

Final summer, when Stoltman inquired about applying for the funds, the properly being department suggested him to post a “high level proposal” to “part round,” per emails reviewed by KHN.

“Anything that’s backdoor scares me,” acknowledged Stoltman. “I acquired fortunate that I discovered who to witness advice from, although it didn’t trail wherever.”

Steve Alsum, govt director of the Expansive Rapids Purple Challenge, which used to be awarded about $266,000 to toughen the properly being of folk who articulate remedy, acknowledged he expected the order to comprise an application task with scoring requirements to expose why trudge teams were chosen. But, he acknowledged, “it hasn’t been trudge who is making the resolution and the procedure it’s made.”

Jared Welehodsky, who leads the department’s efforts linked to the settlement, acknowledged it’s in the technique of releasing several aggressive grant applications for the bulk of the cash. That didn’t happen sooner because most payments didn’t advance until the discontinue of 2022 and “we didn’t are keen to touch upon how the cash used to be going out once we didn’t comprise cash to exit,” he acknowledged.

Focus on of Keeping the Public Out

In Newark, Ohio, Linda Mossholder, 75, has been inquiring about the settlement dollars at Metropolis Council conferences since closing summer. As a volunteer with Newark Homeless Outreach, which serves weekly free lunches, she encounters many those who articulate remedy and needs to scrutinize the cash help them.

The proud owner of a T-shirt that reads, “Your first mistake is pondering I’m appropriate an aged lady,” Mossholder has followed up with emails, voicemails, and public recordsdata requests. But she hasn’t gotten a clear resolution about how the metropolis plans to make articulate of the virtually $50,000 it’s already obtained.

In January, Mossholder acknowledged, the metropolis’s director of public provider sooner or later suggested her the conception used to be to allocate settlement cash to first responders for naloxone. But when KHN filed public recordsdata requests to substantiate, Metropolis Auditor Ryan Bubb wrote, “No funds comprise been distributed or spent.”

Within the intervening time, in northeastern Ohio, a regional board that can management hundreds of hundreds of settlement dollars spent a February meeting discussing whether the general public has to be allowed to entry meeting recordings the least bit.

“I wouldn’t birth it up to the general public, honestly,” acknowledged Judy Moran, a board member who represents Eastlake, per a recording of the meeting acquired by KHN. Other board people asked if their gatherings were arena to the order’s birth-meeting laws.

Moran later suggested KHN, “Obviously the general public has a honest to perceive how these funds are disbursed,” however she acknowledged she haunted recordings would enable folk to rob words “out of context.”

In Ohio a minimal of, that would maybe now not be a different for for loads longer.

A lawsuit brought by Hassle Reduction Ohio to birth out the conferences of a separate board — the OneOhio Recovery Foundation, which oversees the lion’s part of the order’s expected $1 billion — is working its manner thru the courts. A native focus on this month rejected the foundation’s question to put out of your mind the lawsuit, writing that “the general public deserves transparency.”

In Ohio, the lion’s part of settlement funds would maybe be managed by the OneOhio Recovery Foundation. Dennis Cauchon, president of the nonprofit Hassle Reduction Ohio, sued the foundation board for violating the order’s birth-meeting and public recordsdata laws. (Maddie McGarvey for KHN)

But OneOhio spokesperson Connie Luck acknowledged the foundation is a “non-public, nonprofit organization, and never a government company.” It has to this level allowed public attendance at conferences, however has acknowledged it’s now not required to procure so.

The closing ruling on this lawsuit, which is the principle of its form on opioid settlement funds, will situation a precedent for the general public’s honest to data nationally.

In some parts of the country, the probability of greenbacks to treat a long-underfunded epidemic brings hope, acknowledged Tricia Christensen, who works at a nonprofit monitoring settlement funds across Appalachia. When folk know what’s taking place, it now not most effective deters misuse however can show handsome successes, she acknowledged.

Crystal Glass is in restoration from opioid and meth articulate and now works as a scrutinize restoration specialist in southwestern Virginia, supporting others with substance articulate disorders. “These funds are the cavalry coming in,” she says of the opioid settlements. “You’re sooner or later getting reduction after suffering by myself for see you later.”(Kayla Davidson)

That data is empowering.

“These funds are the cavalry coming in. You’re sooner or later getting reduction after suffering by myself for see you later,” acknowledged Crystal Glass, of southwestern Virginia, who is in restoration from opioid and meth articulate and now works as a scrutinize restoration specialist.

She hopes officials will involve folk plagued by habit in their choices.

As she attach it: Transparency “is letting all americans — I mean all americans — know they’ll be segment of this.”

A stone that's painted with the phrase
People in most cases leave painted rocks and diverse remembrances on the Circle of Hope statue in Tuckahoe Park in Altoona, Pennsylvania.(Nancy Andrews for KHN)

KHN’s Colleen DeGuzman and Megan Kalata contributed to this narrative.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Health

Travel-Inspired Hobbies: The Best Thing to Bring Back from Your Travels

Published

on

stephen-leonardi-6E6oMx-69Ns-unsplash-scaled-1-1

Travel-inspired hobbies are often the most meaningful souvenirs we bring back from our journeys, far more lasting than anything we could buy. Out of all the places I’ve visited, the most memorable trip of my life wasn’t a luxury resort escape or a whirlwind city adventure. It was a quiet seven-day stay at my best friend’s village in Odisha, many years ago.

As a city girl accustomed to concrete and screens, those days opened up an entirely new world: wandering through lush wilderness, foraging for fresh leaves and wildflowers near the house, milking a cow at sunrise, and catching my own fish for dinner.

That simple week imprinted itself far more deeply than any purchased keepsake.

Why Travel-Inspired Hobbies Stay With You

Even today, on exhausting city days trapped in endless traffic, scrolling through alarming AQI alerts, or doom scrolling during my commute, my mind drifts back to those village moments. I long for the solid weight of a fishing rod and the thrill of that sudden tug on the line. I miss the delicate softness of a petal against my skin instead of the unyielding glow of my smartphone.

This is the quiet power of travel-inspired hobbies; they don’t just remind you of a place; they reconnect you with how you felt there. Unlike souvenirs that fade or gather dust, these hobbies become living memories you can return to anytime.

The Rise of Travel-Inspired Hobbies and Hobbymaxxing

It turns out I’m not alone in this longing. Across the world, burnt-out professionals and curious travellers are embracing “hobbymaxxing,” deliberately dedicating vacation time to developing creative or hands-on skills.

Concepts like “side quests,” “serial hobbies,” and “funmaxxing” are reshaping how we travel. Instead of passive sightseeing, people are choosing travel-inspired hobbies that spark small, sustainable joys and help them recharge long after the trip ends.

This movement aligns perfectly with the rise of passion travel, where experiences are centered around learning, doing, and immersing rather than simply observing.

Why Travel-Inspired Hobbies Are Gaining Popularity

The popularity of travel-inspired hobbies is growing rapidly, especially among younger traveller seeking meaningful experiences. Instead of ticking off tourist attractions, they are diving into activities that offer cultural connection and personal growth.

From geocaching adventures to slow-living retreats, travel is becoming less about consumption and more about participation. Even retirees are embracing this shift, prioritizing enriching experiences over material savings.

At its core, this trend reflects a deeper desire: to return home not just refreshed, but transformed.

Creative Journaling: Capturing Travel Through Art

One of the most powerful travel-inspired hobbies is creative journaling. When you travel with a notebook in hand, you don’t just document, you absorb.

Imagine sketching beside a waterfall, writing reflections during a golden sunset, or creating collages from leaves and receipts collected along the way. These small acts turn fleeting moments into lasting artifacts.

Unlike hundreds of photos buried in your phone, a journal becomes a tactile time capsule rich with textures, emotions, and memories that digital storage often fails to preserve.

Rock Balancing: The Art of Stillness

If foraging feels too adventurous, rock balancing offers a quieter form of connection. This meditative practice involves carefully stacking stones in seemingly impossible formations.

As a travel-inspired hobby, it teaches patience, focus, and presence. Each attempt requires stillness and persistence and failure is part of the process. Yet, when the balance finally holds, it creates a moment of profound calm and accomplishment.

In a fast-paced digital world, such moments are rare and deeply valuable.

How Travel Is Redefining Hobbies

Travel platforms and experiences are evolving to meet this demand for travel-inspired hobbies. Around the world, traveller can now participate in:

  • Coffee-tasting journeys
  • Pottery workshops in rural villages
  • Perfume-making sessions
  • Cultural craft experiences
  • Guided nature walks and skill-based retreats.

These experiences go beyond sightseeing they invite traveller to become active participants in the culture and environment they are exploring.

2026 Travel Trends: Meaning Over Material

Modern travel trends show a clear shift toward meaning and mindfulness. Quiet activities like fishing, birdwatching, and journaling are gaining popularity as people seek relief from constant digital noise.

These “hushed hobbies” are a natural extension of travel-inspired hobbies, offering restorative experiences that help travellers reconnect with themselves.

Instead of returning home with bags full of souvenirs, people are bringing back something far more valuable: a renewed sense of curiosity and purpose.

Why Travel-Inspired Hobbies Are the Best Souvenir

The greatest advantage of travel-inspired hobbies is their portability. Unlike fragile objects, they don’t break, fade, or lose relevance over time.

They become part of your daily life—whether it’s journaling during a quiet evening, practicing mindfulness through rock balancing, or recreating a dish inspired by your travels.

Each time you engage with these hobbies, you relive a piece of your journey.

Final Thoughts

So the next time you plan a trip, ask yourself: what do you truly want to bring back? A souvenir that sits on a shelf—or a skill that becomes part of who you are?

Travel-inspired hobbies offer a different kind of keepsake—one that grows with you, evolves over time, and continues to bring joy long after the journey ends.

In a world that often feels chaotic and overwhelming, choosing to travel with the intention of learning something new may be one of the most meaningful forms of self-care.

Stay curious. Stay open. The world is full of experiences waiting to shape not just your memories,  but who you become.

Continue Reading

Health

“A Modern Awakening: How Gen Z Is Reshaping Spirituality”

Published

on

religios-lead

 Electric guitars and drums alongside a harmonium are placed at the center. Over the next hour, the rhythm pulsed like a club set, each chant building momentum the way a chorus does at a live concert. Around me, people swayed, clapped, and sang along, some with eyes closed, others smiling at one another. Yet, there were no chart-topping hits in the setlist. Instead, the evening unfolded through bhajans like Achyutam Keshavam and Raghupati Raghav Raja Ram.

Inside St Andrew’s Auditorium in Mumbai, the atmosphere felt like a curious fusion of part rave, part prayer. What might seem contradictory on paper felt surprisingly natural in practice: a distinctly Gen Z expression of spirituality that moves fluidly between kirtan gatherings, tarot circles, bhajan-inspired performances, and crystal pop-ups. According to Barkha Punjabi, a shamanic facilitator who works closely with younger clients, this generation is driven more by curiosity than convention. Rather than inheriting belief systems unquestioned, they are choosing to explore and interpret spirituality on their own terms.

For many young people today, spirituality is no longer confined to tradition or community expectations. Instead, it is approached almost like a creative pursuit, something to experiment with, adapt, and personalize. Punjabi notes that this shift reflects a broader desire to move beyond prescribed frameworks and discover meaning in ways that feel authentic and self-directed.

This evolution is particularly visible in the rising popularity of chant-led events. What once belonged to intimate, home-based gatherings is now finding space in ticketed venues and curated experiences. Performances by artists like Radhika Das, collectives such as Backstage Siblings, and initiatives like Kirtan Mumbai are drawing notably young audiences. These events offer something that feels both ancient and immediate, ritual reimagined through a contemporary lens.

For Meghna Siraj, co-creator of Kirtan Mumbai, this trend speaks to a deeper emotional landscape. Many young people, she explains, are navigating a sense of social, political, and personal. In that context, collective chanting becomes more than just a spiritual act; it becomes a grounding experience. When voices come together in unison, it creates a moment of stillness, a shared pause that fosters connection and belonging.

As these gatherings evolve, so too does their sound. Musicians are increasingly blending traditional kirtan with modern musical elements, creating an experience that feels immersive without losing its essence. As Baldev Maheshwari points out, this fusion does not necessarily dilute tradition when approached with care. Instead, it opens the door for those who might never step into a temple or attend a satsang, making spirituality more accessible and inclusive.

Not all expressions of this shift are as performative. In quieter settings, spirituality takes on more intimate forms through tarot readings, Reiki sessions, or curated crystal collections. These spaces offer a different kind of comfort: a sense of symbolism, reflection, and temporary grounding in an otherwise fast-moving world.

For individuals like Ishita Bangera, spirituality began as a response to overwhelm. Growing up amid constant digital engagement and societal pressure, practices like Reiki and tarot became tools for self-awareness and emotional balance. They provided not answers, but a framework for introspection, a way to reconnect with oneself in moments of disconnection.

This renewed interest in spirituality is perhaps unsurprising in the context of modern anxieties, climate uncertainty, economic pressures, and the relentless visibility of digital life. As Punjabi observes, many who turn to spirituality have already achieved conventional markers of success, only to find them insufficient. What they seek instead is a deeper, more enduring sense of fulfillment.

At the same time, spirituality today exists alongside logic and science rather than in opposition to them. Supported by the rise of therapy culture, mindfulness practices, and mental health awareness, it has become part of a broader ecosystem of self-regulation and well-being.

The satsangs of previous generations and today’s bhajan-infused gatherings may differ in form, sound, and setting. Yet, at their core, they share the same intent: to cultivate attention, surrender, and a sense of belonging. While the aesthetics have evolved, the underlying impulse remains unchanged: the timeless human desire to seek meaning.

Continue Reading

Health

Blockchain Unlocked: Revolutionizing Modern Marketing with Unbreakable Trust and Transparency

Published

on

Businesswoman use a smartphone connecting to blockchain global networking, Token money bank bitcoin, cloud data network connect, cyber security binary coded, Blockchain technology concept.

How Blockchain is Transforming Marketing in 2026: Real Impact, Persistent Challenges, and Actionable Steps

Blockchain, once primarily known for enabling secure digital payments, has evolved into a powerful tool for modern marketing. In 2026, amid stricter privacy regulations, the decline of third-party cookies, and rising concerns over data ownership, brands are turning to blockchain to build transparency, trust, and efficiency in their campaigns.

What is Blockchain and Why Does It Matter?

Blockchain is a decentralized digital ledger that records information across thousands of computers worldwide. Unlike traditional centralized databases, it operates as an immutable chain of blocks. Once data is added and verified by the network through consensus, it becomes nearly impossible to alter without majority agreement. This tamper-proof nature makes it ideal for verifying transactions, identities, and interactions of critical assets in today’s skeptical digital landscape.

Blockchain’s Disruption in Digital Marketing

The biggest shift lies in moving away from centralized data giants like Google, Meta, and Amazon toward privacy-first, decentralized ecosystems. With global regulations tightening and AI-generated deepfakes proliferating, blockchain offers verifiable, consent-driven data sharing that respects user privacy while enabling smarter targeting.

Real-World Example:

Imagine a customer buys running shoes from a retailer. With explicit opt-in consent, the purchase is recorded on a shared blockchain network. Partner brands can instantly access verified insights  without seeing raw personal data  and deliver relevant offers like fitness apparel or local race events across platforms. This reduces wasted ad spend and improves relevance in real time.

Greater Ad Transparency and Reduced Fraud

Ad fraud remains a massive drain on budgets, with estimates suggesting 25-30% of digital ad impressions wasted on bots. Blockchain addresses this by timestamping and recording every ad impression as a unique, verifiable transaction on an immutable ledger. Through consensus mechanisms, the network confirms genuine human interactions, making it extremely difficult to inflate numbers or create fake traffic.

Brands no longer need to blindly trust third party platforms. Instead, they gain full visibility into where ads appear and how audiences truly engage, ensuring every dollar delivers real value.

Eliminating Redundant and Annoying Ads

Blockchain also solves the frustration of repetitive advertising. When a customer completes a purchase on one platform, the updated record instantly syncs across participating networks. Other sites and partners automatically stop serving the same ad, reducing annoyance and cutting unnecessary costs for advertisers.

This creates a more efficient customer journey, allowing marketers to focus on meaningful frequency and better lead generation rather than over-exposure.

Real-World Impact

Major brands are already seeing results. Unilever, in partnership with IBM, has piloted blockchain solutions to enhance transparency in the advertising supply chain, helping verify genuine impressions and significantly reduce fraud. As interoperability between blockchains improves and industry standards mature, more success stories are emerging.

Challenges Ahead

Despite progress, challenges persist. Scalability issues, high implementation costs, complex integration across different blockchain networks, and evolving regulatory frameworks can slow adoption. Data privacy concerns and the need for widespread industry collaboration also remain hurdles.

Actionable Steps for Marketers

  1. Start Small: Pilot blockchain-based ad verification or loyalty programs with a single campaign or partner network.
  2. Prioritize Consent: Build opt-in mechanisms that give users control over their data. Transparency builds long-term trust.
  3. Focus on Partnerships: Join or explore industry consortia (such as those involving IBM or Mediaocean) for shared blockchain infrastructure.
  4. Measure ROI Clearly: Track metrics like reduced fraud rates, improved engagement quality, and lower redundant spend.
  5. Stay Educated: Monitor interoperability advancements and regulatory updates in 2026 to scale effectively.

Blockchain is no longer future hype; it is delivering measurable transparency and efficiency today. Marketers who embrace it strategically will gain a competitive edge in building authentic customer relationships while optimizing budgets in an increasingly privacy-conscious world.

Continue Reading

Health

“Hepatitis Warning: How to Stop Infections from Turning into Chronic Liver Disease”

Published

on

i55rcs2_liver_625x300_24_November_22

Protect Your Liver: How Hepatitis Can Lead to Chronic Liver Disease and Simple Preventive Tips

Your liver is one of the hardest-working organs in your body, performing over 500 vital functions every day. Yet, it often goes unnoticed until something goes wrong. The truth is, you don’t get a second liver. Once it fails, the consequences can be life-threatening.

Liver diseases range from mild and reversible conditions to severe, terminal ones like chronic liver cirrhosis. Long-term inflammation caused by hepatitis viruses can silently damage liver cells, leading to scarring, hardening, and swelling. Over time, this impairs the liver’s ability to function, increasing the risk of serious complications.

Hepatitis infections, caused by different viruses (mainly A, B, and C), trigger inflammation in the liver. While some cases resolve on their own, others become chronic and progress to dangerous liver diseases. The good news? Many hepatitis infections and the resulting liver damage are preventable with simple lifestyle changes and precautions.

Here are six essential preventive tips to lower your risk of hepatitis and protect your liver health:

  1. Maintain a Healthy Weight

Obesity is a major risk factor for fatty liver disease, which can lead to cirrhosis. Adopt a balanced, low-fat diet rich in fruits, vegetables, lean proteins, and whole grains. Regular physical activity helps reduce fat buildup in the liver and supports overall liver function.

  1. Limit Alcohol Consumption

Excessive drinking is extremely harmful to the liver. Alcohol causes inflammation and swelling, speeds up liver damage, and significantly raises the risk of cirrhosis. If you drink, do so in moderation — or better yet, avoid it completely if you already have liver concerns.

  1. Be Careful with Medications

Many common medicines, including paracetamol (acetaminophen), aspirin, and ibuprofen (NSAIDs), can harm the liver when taken excessively or long-term. Always follow recommended doses. If you have existing liver issues, consult your doctor before taking supplements, herbal remedies, or high doses of vitamin A and iron, as some can be hepatotoxic.

  1. Get Vaccinated

Safe and effective vaccines are available for Hepatitis A and Hepatitis B. Completing the full vaccination course is one of the best ways to prevent these viral infections and protect your liver from long-term damage. Speak to your doctor about getting vaccinated, especially if you are at higher risk.

  1. Practice Good Personal Hygiene

Hepatitis A and E spread mainly through contaminated food and water. Wash your hands thoroughly with soap and water before eating and after using the toilet. Drink clean, safe water and avoid raw or undercooked food, especially while travelling. Practice safe sex, never share needles or personal items (like razors or toothbrushes), and avoid direct contact with an infected person’s blood or bodily fluids.

  1. Eat a Liver-Friendly Diet

Support your liver by choosing nutrient-rich foods. Focus on fresh fruits and vegetables, whole grains, and lean protein sources. Reduce intake of processed foods, fried items, and excessive fats. Eating smaller, balanced meals throughout the day can also ease the liver’s workload.

By adopting these habits, you can significantly reduce your risk of hepatitis infections and prevent chronic liver disease. Remember, early prevention is far better than dealing with advanced liver complications later.

Continue Reading

Health

Bangladesh’s Measles Surge Raises Alarm: Are India’s Border States at Risk?

Published

on

1775402476-692f1febf6c57cff2e206e1ef5eca748

With over 100 deaths reported, the outbreak highlights gaps in vaccination, and the risks of cross-border spread

A deadly measles outbreak in Bangladesh is raising fresh concerns across South Asia, especially in neighbouring India. With the virus known for its extreme contagiousness, health experts warn that no border is strong enough to stop its spread, particularly in communities with low vaccination coverage.

Bangladesh has reported 118 deaths, most of them children, since mid-March. According to the Directorate General of Health Services (DGHS), more than 2,000 suspected cases are currently being treated in hospitals. Alarmingly, five deaths were recorded within just a 24-hour window, underscoring the rapid spread of the disease. Health experts in Bangladesh have linked the surge to disruptions in vaccination programs. Benazir Ahmed, a former director of disease control at DGHS, pointed to the cancellation of a key immunisation initiative, which created a vaccine shortage and left many children vulnerable. The situation is particularly concerning as the country had set a goal to eliminate measles and rubella by 2026.

Measles is one of the most contagious viral diseases, capable of spreading through air and direct contact. According to global health authorities, even a single infected individual can trigger an outbreak in under-vaccinated populations. Given the movement of people across borders, through travel, migration, and trade, the risk of transmission cannot be ignored.

Experts say India is well-prepared, but vigilance, vaccination, and hygiene remain critical to staying safe.

However, experts believe India is in a relatively strong position. Recent data shows that measles-rubella (MR) vaccination coverage in India stands above 90% for both doses. This high coverage has significantly reduced cases, with a 73% drop in measles infections recorded in 2024 compared to the previous year. Paediatrician Dr. Sanjeev Bagai notes that India’s long-standing immunisation efforts have built a solid defence. “The country has achieved a level of herd immunity, which offers protection at the community level,” he explains. Still, he cautions that risks remain due to global and regional movement, adding that air travel and migration can contribute to the spread, especially from regions with weaker healthcare systems. Despite this, experts stress that there is no immediate cause for panic, provided vigilance is maintained.

Protecting yourself and your family starts with vaccination. The MMR vaccine is highly effective, offering up to 97% lifelong immunity after two doses. Children should receive their first dose between 12–15 months and the second between 4–6 years, while unvaccinated adults should also consider getting immunised. Alongside vaccination, basic hygiene practices such as frequent handwashing, proper respiratory etiquette, and maintaining clean, well-ventilated spaces can significantly reduce the risk of infection. During outbreaks, it is advisable to avoid crowded or poorly ventilated areas and seek medical advice promptly if symptoms like fever, rash, or respiratory issues appear.

As Bangladesh battles a growing health crisis, the situation serves as a timely reminder that in an interconnected world, infectious diseases can travel fast, but with strong vaccination coverage and timely precautions, their impact can be contained.

Continue Reading

Health

“Want Better Health? Start Adding These 8 Anti-Inflammatory Spices to Your Daily Meals”

Published

on

healthy-foods-for-arthritis

Add These 8 Powerful Anti-Inflammatory Spices to Your Meals and Transform Your Health

Anti-inflammatory eating doesn’t require a complete diet overhaul. In most Indian households, these potent spices have been used for generations in everyday meals from dals and subzis to curries, teas, and traditional home remedies. The real change comes from being more mindful and intentional about incorporating them regularly across your dishes. This simple habit offers a practical and sustainable way to support your body, especially in managing everyday low-grade inflammation caused by stress, poor sleep, processed foods, pollution, and fluctuating blood sugar levels.

What makes these spices even more valuable is that many are among the highest natural sources of antioxidants. They help the body fight oxidative stress, a key driver of chronic inflammation, premature ageing, and several lifestyle-related diseases.

The Benefits of Anti-Inflammatory Spices

“Inflammation increases when the body is constantly under stress from an unbalanced diet, lack of sleep, pollution, or repeated blood sugar spikes,” explains Aken Sanghavi, founder of CNTH (Apeiro Biosciences). “Over time, this leads to oxidative stress and cellular damage. Spices like turmeric, cinnamon, cloves, and ginger contain powerful bioactive compounds that help regulate these processes. They don’t eliminate inflammation entirely, but they prevent it from staying elevated for too long.”

This internal balance also shows visible results on the skin. “Any skin condition with an inflammatory root, such as acne, eczema, psoriasis, or pigmentation issues, can significantly improve when systemic inflammation is kept in check,” adds Sanghavi.

Here are eight of the most effective anti-inflammatory and antioxidant-rich spices commonly found in Indian kitchens:

  • Ranked among the highest antioxidant foods globally, cloves are rich in eugenol. They help reduce inflammation, combat oxidative stress, and support cellular health. Just a small pinch delivers powerful benefits.
  • Cinnamon is loaded with polyphenols, which help lower inflammation, stabilise blood sugar, and offer antibacterial properties that protect the body from long-term cellular damage.
  • Turmeric The crown jewel of Indian spices, turmeric’s curcumin is a potent anti-inflammatory and antioxidant compound known for neutralising harmful free radicals.
  • Ginger: Thanks to gingerol, ginger provides strong anti-inflammatory and antioxidant effects. It aids digestion, helps the body respond better to stress, and soothes internal inflammation.
  • Garlic Its sulfur compounds, especially allicin, reduce inflammation, boost immunity, support heart health, and fight oxidative damage.
  • Fenugreek is rich in flavonoids and polyphenols; fenugreek seeds offer excellent antioxidant and anti-inflammatory benefits while supporting healthy blood sugar levels.
  • Cumin is a kitchen staple with strong antioxidant properties. Cumin aids digestion and helps combat daily inflammation.
  • Black Pepper Beyond adding flavour, black pepper contains piperine, which has its own anti-inflammatory and antioxidant effects. Most importantly, it dramatically enhances the absorption of curcumin from turmeric.

Simple Daily Rules to Maximise Benefits

  • Always combine turmeric with black pepper for better absorption.
  • Use ginger and garlic as a cooking base.
  • Add high-antioxidant spices like cloves and cinnamon in small amounts.
  • Finish meals with digestive spices such as cumin or fennel.

“The real benefit comes from consistent, daily use as part of a balanced diet,” says Sanghavi. “When combined regularly, these spices help the body manage inflammation and daily wear and tear more effectively.”

At the same time, moderation is crucial. “These are bioactive compounds, not neutral ingredients,” cautions Atul Rajani, founder and chief innovation officer at Be. “In excess, especially in concentrated forms, they may irritate the gut or create imbalances.”

Rajani recommends a practical approach: “Start gradually, listen to your body, and keep portions reasonable. Even common spices like turmeric or chilli can trigger flare-ups in sensitive individuals if overused. Small, consistent habits  such as adding a pinch of turmeric with black pepper to your daily dal or rice  are what truly create lasting change.”

Continue Reading

Health

“7 Rich Woody & Smoky Women’s Fragrances for a Darker Twist”

Published

on

beautiful-asian-woman-perfume-on-600nw-2644607331

Some women have moved on from smelling like a flower garden. They no longer want soft rose, peony, or overly sweet scents that fill a room before they do. Instead, they seek fragrances with depth and attitude, woody, smoky, spicy, and sometimes lightly leathery. These scents feel like putting on a sharp, tailored blazer or walking into a dimly lit bar: confident, mysterious, and quietly rebellious.

David Benedek, founder of BDK Parfums, doesn’t believe in strictly dividing fragrances by gender. “All aromas in perfumery are genderless,” he says. “A man can love florals, just as a woman can love woody and smoky profiles. It’s about what feels right for you.”

Woody and smoky notes offer a unique strength on the skin. Sandalwood, cedarwood, and vetiver bring a grounded, quietly luxurious feel that lasts. Smoky accents tobacco, incense, guaiac wood, or dark amber add warmth, intensity, and intrigue. Even oud, when masterfully blended, can range from bold and animalic to soft and sensual.

These fragrances are also surprisingly versatile. Clean, lighter woody scents work beautifully during the day for a polished, sophisticated presence. Richer, smokier compositions come alive at night, ideal for dinners, dates, weddings, or any occasion where you want your perfume to feel like a statement.

If you’re tired of traditional florals and ready for something with real character and backbone, here are seven exceptional woody and smoky women’s fragrances:

1. Guerlain Tabac Sahara – ₹20,350 Smoky tobacco meets juicy raspberry and warm ambergris. Rich, spiced, and nocturnal  like berries smoked over glowing embers.

2. Tom Ford Soleil Neige – ₹12,900 Cool and refined with a dark edge. Bright bergamot and white florals are deepened by resinous labdanum, benzoin, and musk for an ambery, luxurious twist.

3. Kilian Paris Angels’ Share On The Rocks – ₹21,500 Boozy cognac, bitter orange, cinnamon, myrrh, and oak deliver a warm, ambered depth with a crisp, chilled edge. Intoxicating and bold.

4. Ajmal Perfumes Strings Of Oud – ₹8,000 Cardamom, wormwood, and pepper open into layers of incense, tobacco, cedar, and bourbon vanilla. A plush, smoky oriental-woody delight.

5. BDK Parfums Nuit De Sable – ₹21,000 Dry and seductive. Cardamom, nutmeg, cumin, and hot sand blend with Turkish rose and a warm base of sandalwood, tonka, and ambroxan for spiced, desert warmth.

6. Marc Jacobs Fragrances Perfect Absolute – ₹12,995 Caramelised fig and jasmine absolu rest on a rich amber base, creating a lush, sensual, and grounded warmth.

7. Jo Malone London Amber Labdanum – ₹17,900 Bitter orange lifts the top while labdanum, roasted oak, vanilla, and amber build a deep, resinous, smoky base. Perfect evening elegance.

Continue Reading

Health

Inside the $550 Million Deal Fueling America’s Data Center Gold Rush

Published

on

download

A Hyperscaler Partnership That Signals a Massive Shift in Digital Infrastructure

What if the next big tech revolution wasn’t just about chips, code, or cloud, but about where people sleep, eat, and live? As artificial intelligence and cloud computing explode at an unprecedented pace, a surprising player is stepping into the spotlight. Target Hospitality Corp. has just landed a staggering $550 million contract, not to build servers, but to build the human backbone behind them. And in doing so, it may have unlocked one of the most overlooked opportunities in the booming data center economy.

The Texas-based company has signed a multi-year lease and services agreement with a top-five hyperscaler, one of the global giants driving the digital age, to support a sprawling data center campus in North Texas. The deal guarantees over $550 million in revenue through early 2031, with options extending to 2035 and the potential to generate an additional $20–$40 million annually once the facility reaches full capacity.

This isn’t just a contract, it’s a clear signal that the data center boom is entering a new phase, where infrastructure goes far beyond machines.

From Workforce Housing to 4,000-Person Smart Communities

At the core of this deal lies an ambitious vision: building an entire purpose-designed community to house nearly 4,000 workers. But this isn’t your typical accommodation setup. It’s a fully integrated, self-sustaining ecosystem built to support the demanding needs of large-scale, remote digital infrastructure projects.

Construction is already underway, with first occupancy expected by the third quarter of 2026 and full completion slated for mid-2027. To deliver this, Target Hospitality plans to invest between $115 million and $125 million, with the majority of capital deployed in 2026.

What makes this project stand out is its all-encompassing approach. Beyond housing, the company will provide food services, logistics, security, laundry, and recreational facilities, essentially creating a mini-city tailored for a modern, mobile workforce powering the digital economy.

This marks a major strategic shift for Target Hospitality, which has traditionally catered to the energy and government sectors. Now, it is rapidly repositioning itself at the heart of the tech infrastructure boom. As hyperscalers expand aggressively to keep up with AI and cloud demand, the need for scalable workforce solutions is skyrocketing, and Target Hospitality is capitalizing on that gap.

The financial upside is already becoming evident. The company has raised its 2026 revenue forecast to between $360 million and $370 million, with adjusted EBITDA projected at $70 million to $80 million. By mid-2027, it expects annual revenues to exceed $500 million, driven largely by this landmark deal.

Investors are paying close attention. The company’s stock has delivered strong returns over the past year, reflecting growing confidence in its evolving business model and long-term growth potential.

In many ways, this deal captures a larger transformation underway. The digital economy isn’t just being built in data centers, it’s being built around them. And as the demand for data surges, companies like Target Hospitality are proving that even in a tech-driven world, people, and the infrastructure that supports them, remain at the center of it all.

 

Continue Reading

Health

Escape to Chefchaouen: A Magical Day in Morocco’s Blue City

Published

on

Chefchaouen-view (1)

Chefchaouen: Morocco’s Famous Blue City – The Ultimate Day Trip Guide

Tucked into the Rif Mountains of northern Morocco, Chefchaouen is one of the country’s most iconic destinations. Known worldwide as “The Blue City,” this charming mountain town features streets, buildings, and alleyways painted in every shade of blue from soft sky tones to deep cobalt.
You can easily visit Chefchaouen as a day trip from Fes or Tangier. While many travelers choose to stay overnight, a well-planned day trip is more than enough to experience its highlights.
This guide covers everything you need to know: how to reach the Blue City, what to see, best photo spots, and honest travel advice.

Best Way to Visit Chefchaouen

I visited Chefchaouen on a day trip from Fes and highly recommend doing the same. The most convenient and hassle-free option is joining an organized tour.
Recommended Tour:
I booked my day trip through GetYourGuide for just $26 USD. The package included comfortable minivan transportation, a local guide, and about 4 hours to explore the city. It was excellent value and very well organized.
Book Here: Chefchaouen Day Trip from Fes or Tangier

How to Get to Chefchaouen

From Fes
  • By Public Bus: The journey takes around 4 hours. Buses are a safe, comfortable, and affordable mode of transportation, with multiple daily departures operated by CTM and other companies.
  • Private Driver: Faster and more comfortable than the bus. Ideal if you’re traveling with friends and can split the cost. You can arrange this through your hotel or book online.
From Tangier
Tangier is much closer the drive takes only about 2.5 hours.
  • Public buses (CTM) run several times a day and are the cheapest option.
  • Private transfers and shared day tours are also widely available.

What to Expect in Chefchaouen

Chefchaouen is compact and very walkable. Most visitors enter through Bab El Ain, the main gate of the medina. The town has a relaxed and peaceful atmosphere compared to the busier Moroccan cities of Marrakech or Fes.
Be prepared for some uphill walking and stairs, as many alleys are sloped. If you’re traveling with luggage from the bus station, a short taxi ride to the medina gate is recommended.
While generally safe and friendly, you may encounter a few local touts. The town is picturesque but not spotless you’ll see stray cats and dogs, and some areas could use better maintenance.

Best Photo Spots in Chefchaouen

These are the most Instagrammable locations:
  • Alley of Colored Pots (Derb El Assri): The most famous blue alley, decorated with hanging pots and vibrant colors.
  • Orange Juice Shop: A charming spot with plastic oranges hanging overhead. Great for photos and fresh juice.
  • Solid Blue Alley: Pure blue walls and doors  perfect for clean, minimalist shots.
  • Place El Haouta: A scenic square with a fountain and beautiful mountain views.
  • Mural Street: Quirky street art featuring Greek Santorini-style murals.
  • Magic Lamp House of Aladdin: Excellent rooftop views over the blue medina.

Other Attractions Worth Seeing

  • The Kasbah: The historic fortress built in 1471. Climb the tower for panoramic views of the town.
  • Ras El Maa Waterfall: A short uphill walk from the medina. A peaceful spot to relax.
  • Bouzafer Mosque (Spanish Mosque): Offers one of the best viewpoints over Chefchaouen. Many tours stop here for photos.

How Long Should You Stay?

Four hours in Chefchaouen is usually sufficient to explore the medina, take photos, and enjoy a meal. While some people choose to overnight here, I personally found a day trip perfectly adequate. From Fes it’s a long day (8+ hours of driving), but from Tangier you’ll have more time to enjoy the town.

Is Chefchaouen Worth Visiting?

Yes — but with realistic expectations.
Chefchaouen is beautiful and unique, but it’s not as pristine or magical as it appears on social media. The blue alleys are lovely, yet the town has stray animals, some trash, and isn’t as polished as Santorini. Lower your expectations slightly, and you’ll have a wonderful time wandering its colorful streets.

Why Is Chefchaouen Painted Blue?

The exact reason remains a mystery. Popular theories suggest the blue color repels mosquitoes, symbolizes the sky and sea, or was painted to attract visitors. Whatever the reason, it has certainly worked  Chefchaouen has become one of Morocco’s most photographed destinations.

Continue Reading

Fashion

The Real Story of Fashion in Northeast India Goes Far Beyond Beauty Pageants and Thrift Clichés

Published

on

IMG_9324 (1)
For years, the narrative around fashion in Northeast India has remained frustratingly narrow. The region’s style has often been reduced to three tired clichés: cultural shows, beauty pageants, and the romanticised myth of thrift shopping. While none are entirely untrue, they fail to capture the complete picture.
The first Aizawl Design Project proved just how outdated these assumptions have become. Its debut public event, the Zoram Fashion Showcase, held on March 10 at LPS Arena in Aizawl, started from a sharper premise: the people of the hills must author their own cultural narrative. For decades, Mizoram’s crafts and visual language have been romanticised and interpreted largely through an external gaze.
The collections, styled by Aizawl-born stylist James Lalthanzuala, featured three distinct Mizo designers,  Hannah Khiangte, Lapâr, and Escape Engmoia  each working with the indigenous Zo puan textile of Mizoram and neighbouring regions. Held in Aizawl, the showcase recalibrated what fashion from Northeast India could look like when creatives move beyond traditional expectations of how indigenous textiles should be worn and celebrated.
The event was conceived and curated by Lal Moya, a Mizo creative based in Washington DC. “As a Mizo creative, I have always believed our designers deserve the same level of staging and presentation seen anywhere in the world,” he said. “The talent has always been here. What we needed was the platform and the courage to present it properly.”
For decades, fashion from the Northeast has shouldered the burden of representation. Clothes were expected to signify tribe, tradition, identity, or solidarity, while experimentation and self-expression often took a backseat. The Aizawl Design Project instead highlighted a new generation of creatives who no longer feel bound by that obligation.
These designers are treating indigenous textiles as living, adaptable materials rather than frozen artefacts. “My collection draws from the idea of Khawtlang Lunglen,” says Hannah Khiangte. “We Zo descendants are melancholic people  the evidence is all over our songs and literature.” Her punk-infused take on yearning featured frayed hems, sharp cuffs, stiff tailoring, and rose appliqués in warm sienna and canary tones, evoking the afterglow of a fading summer day over Aizawl’s hills. Founded in 2013, her label is now sought after by top stylists like Rhea Kapoor, with the aim of taking Mizo weaves to a global stage.
Lapâr, established in 2017 by Patricia Zadeng (a National Institute of Design graduate with experience at Rahul Mishra and Maku Textiles), champions local women weavers through back-strap loin loom techniques. Her collection explored colonial influences from the arrival of missionaries in the late 19th century, reimagining traditional drapes in dandy forms  wraparound skirts paired with shirts and ties, and boxy blouses reworked with matching trousers.
Escape Engmoia, whose name reflects fashion as an escape from everyday life, drew inspiration directly from Mizoram’s landscape. Having represented Indian textiles internationally, his collection translated the region’s hairpin bends and hilly slopes into asymmetric cuts, woven floral patterns, and generous layering  making each look feel like Mizoram itself.
This showcase did not erase cultural heritage. Instead, it placed Zo puan and Northeast Indian fashion firmly within the broader global conversation. Indigenous textiles and techniques became part of a wider creative toolkit rather than mere spectacle for traditional parades or pageants.
The most powerful shift is clear: fashion from the Northeast is no longer seeking validation through cultural tokens. Designers are building their own communities, creating their own platforms, and shaping their own visual identities. The region’s fashion scene has always brimmed with unbridled style. Now, it is finally gaining the space to experiment, evolve, and exist beyond narrow scripts.

Continue Reading

Trending

Subscribe To Our News Letter


Contact Us
First
Last

This will close in 20 seconds