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How To Invent Trace Believer Profiles As a replacement Of Customer Personas

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How To Invent Trace Believer Profiles As a replacement Of Customer Personas

Scott Gardner is the Founder and CEO of Liquid Agency, a mark consulting and activation company primarily based fully in San Jose, CA.

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Despite the omnipresence of 1-dimensional buyer personas, many producers quiet fight to exactly name easy concepts to connect their mark to a single macro target market. But whenever you is more in all probability to be familiar with this say, you are going to be taking a stumble on at it the defective procedure.

What whenever it is in all probability you’ll perhaps well maintain what my company calls a “mark believer profile” to your customers as a replace? Trace believers are communities of customers who are strongly linked by shared values, views or pursuits in terms of a mark.

Comparatively than constructing a selected persona (e.g., “Dave” is a programs administrator, age 45, has two childhood and a suburban dwelling and enjoys purposeful technology that makes his work existence less complicated), I counsel on the lookout for to be conscious a neighborhood of like-minded customers’ mindsets, beliefs and attitudes, or what we call “mindset territories.”

Mindset territories are important components for designing your believer profile. Trace messaging and experiences per a believer profile can enhance resonance alongside with your essential target market—whether or no longer customers or workers—and imply it is in all probability you’ll perhaps well also domesticate the legitimate relationships and mark belief that every firm seeks.

So, how elevate out you originate on designing your believer profile?

Constructing Mindset Territories

The plot with mindset territories is to name two or three mindsets that collectively describe your mark believers earlier than widely refining and narrowing recordsdata. For simplicity, it is in all probability you’ll perhaps well also break it down into three stages.

Stage 1: Rep Recordsdata

Recordsdata gathering, on the whole via surveys, begins the strategy. It’s essential perhaps well accomplish these surveys by brainstorming questions per buyer psychographics—traits like beliefs, existence and diversified motivations influencing how of us self-name, what they need from you and how they belong together as a neighborhood.

Crucially, accomplish sure scrutinize participants are linked to your mark and market to forestall recordsdata pollution. Combining existing customers and a centered market target market offers an genuine starting up station.

Stage 2: Statistical Prognosis

Subsequent, statistically analyze the gathered recordsdata to be conscious what mindset territories exist among your ideal customers, grouped thematically by consistent scrutinize responses. Namely, ingredient prognosis helps notify all of their latent buyer traits, values and aspirations.

But which mindset territories are most linked to your mark? Figuring out that acknowledge requires more rounds of statistical prognosis, namely:

• Cluster prognosis: Slender the scrutinize-published mindset territories all the model down to a neighborhood of three to six that showcase similarities or compatibility (despite their distinctions).

• Regression prognosis: Revisit how the mindset territories within your smaller subset remain in my opinion clear from the others. The aim is to be conscious what uniquely identifies every via their defining characteristic—the first underlying trait published via psychographics.

Stage 3: Place Mindset Territories

At final, it be time to refine your record of mindset territories. Out of your record, prefer two or three to secure your mark believer profile per how they align with the defining traits that your statistical prognosis uncovers.

Revisit your scrutinize prognosis to flesh out the record for a recordsdata-backed character profile straight tied to every mindset territory, naming and better describing it. As an instance, it is in all probability you’ll perhaps well also find yourself with the next for a high-end minimalist tenting equipment mark:

• The anachronistic adventurer: Views tenting excursions as their regular secure away—a haven from the constant input of recordsdata-pushed day to day existence—and thus seeks the most simplistic, old-college-inspired equipment to accompany their slip-susceptible Hemingway novels.

• The occasional outdoorsman: Wants for more frequent exploration, but it be no longer conceivable between juggling work, childhood and diversified pursuits—so that they need easy, low-upkeep equipment that holds up despite light cleansing, parenthood perils and extended storage.

• The weightless barren space wanderer: Favors extended backpacking journeys and off-slip amblings to stumble on the unknown, inserting utmost precedence on as-light-as-conceivable and minimalist-yet-multipurpose equipment to follow their curiosity unencumbered.

Alongside creativity, withhold your mindset territories rooted within the traits, values and aspirations that your statistical prognosis uncovered—even supposing their brief descriptions accomplish no longer contain any statistics from your study.

What Mindset Territories Are And Aren’t

Mindset territories—and, more particularly, your believer profile—intertwine alongside with your technique, acting as its muse. They offer a north megastar for prime-level mark technique and messaging (e.g., mark traces, promoting), making sure that they resonate with purpose audiences irrespective of any diversifications for more granular segmentation.

In level of fact, this strategic lens minimizes every overarching and phase-particular challenges, like concerns over alignment with or ample protection of every phase. The profiles name and aggregate overall threads across all doable mark believers aligned with various mindset territories—indicating whether or no longer of us across more than one territories are more in all probability to guage in your mark and simple concepts to prefer every high-level and granular concepts for connecting with them.

Swarming—From Mindset Territories To Believer Profiles

If constructing mindset territories represents the science of name belief, what we call “swarming” and designing your believer profile represents its art. Rooted in our Silicon Valley Thinking plan (a mixture of maintain thinking and agile methodologies), swarming lets you co-secure an aggregate of your most pertinent mindset territory traits—remodeling them into your mark believer profile.

Swarming starts with “divergent thinking,” where you attach every individual in your group a duo of conceivable mindset territories to reproduction, analyze and save bigger on—with prompts like “How would diversified customers aspire to be more like the neighborhood?” or “How would focusing on this target market support enhance the emblem?” Pre-assigning the territories helps take away inherent biases and intestine reactions to what the guidelines portrays, as some mindset territories can also counter expectations.

Then, you collaborate in smaller teams via “convergent thinking,” aggregating your work earlier than repeating this activity yet again with the general group. This permits the co-creation of a valid mark believer profile moderately than one particular person’s perception of the mindset territory—which is needed for the reason that believer profile represents an aggregate to boot.

Trace Belief Basically primarily based On Science And Art

Rudimentary personas on the whole lack the important, actionable insight that you choose on to name and purpose your believers. With out the psychographic parts examining the traits, values and aspirations within the support of their shopping for behaviors, it be laborious to study easy concepts to connect with them and secure meaningful relationships. Moreover, with out intensive statistical prognosis, you are going to in all probability lack the proof to confidently pursue them.

But recordsdata-primarily based fully insights quiet require an suave technique to remodel them from numbers to a humanized aggregate—the emblem believer profile—that you choose on to encourage communications and connection.

What follows believer profile creation is the self-discipline of my next article: Activating your mark believer profile and sorting out that activation to be sure that it and your messaging the truth is resonate with the believers it is in all probability you’ll perhaps well also gain uncovered.


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Snoop Dogg Launches “Lovechild” Jewelry Collection: A Celebration of Empowerment, Style, and Love

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Snoop Dogg, the legendary rapper and cultural icon, has just launched his highly anticipated jewelry line, Lovechild, in collaboration with Metal Alchemist and music and media company gamma. This unique collection is designed not only to elevate personal style but to also inspire empowerment and well-being, making it much more than just a jewelry collection.

The Lovechild name was carefully chosen by Snoop himself, reflecting his desire to lead with love in a world filled with anger, negativity, and division. “I wanted to create something that represents positivity and empowerment—something that reminds people to lead with love,” Snoop Dogg explained. Through this collection, Snoop’s vision of spreading love as a transformative energy is brought to life in the form of luxurious, yet meaningful jewelry.

Snoop’s Lovechild jewelry collection includes carefully crafted pieces made with precision and quality, designed to resonate with individuals who believe in self-expression and personal growth. The collection exudes a sense of timeless style, making each piece not just a fashion statement but an emblem of the powerful energy Snoop wants to share with the world.

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The Lovechild collection will be available exclusively at Reeds 57 locations and online at reeds.com, offering fans and jewelry enthusiasts alike the chance to own a piece of Snoop.Love. The collaboration between Snoop Dogg and Metal Alchemist founder Carolyn Rafaelian is rooted in their shared belief in empowerment and transformation. Rafaelian, who has been at the forefront of creating innovative jewelry with a clean and powerful aesthetic, believes that this collection will be an unexpected hit, combining Snoop’s passion for love and positivity with Metal Alchemist’s commitment to using precious metals in groundbreaking ways.

“Snoop and I have always shared a foundational belief—to empower others and change the way things are done,” said Carolyn Rafaelian. “This partnership with gamma. takes that shared vision to new heights.” The Lovechild jewelry collection is not just about style; it’s about creating a movement of positivity, love, and transformation that resonates with anyone looking to make a difference in their own lives and in the world.

With the launch of Lovechild, Snoop Dogg has once again proven that his influence extends beyond music and entertainment. The collection promises to make a lasting impact, combining the worlds of fashion, empowerment, and iconic style into one unforgettable jewelry line. Snoop’s Lovechild collection is set to become a symbol of the power of love and the timeless appeal of style.

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Ashley Sankar’s Shark Tank Success: From Job Hustle to Thriving Side Business with NineteenTwenty

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Ashley Sankar is redefining the meaning of hustle. Balancing a demanding job as a senior program manager at Amazon and a burgeoning side business, she exemplifies entrepreneurial determination. Her Phoenix-based startup, NineteenTwenty, recently caught national attention when she and her husband, Zach, landed a $250,000 deal on ABC’s Shark Tank.

The Birth of NineteenTwenty

NineteenTwenty isn’t just another clothing brand—it’s a game-changer. The company designs versatile apparel like puffer jackets and skirts that transform into practical items such as tote bags, pillows, or blankets. Launched in December 2022, the side business generated $269,000 in its first year, despite challenges like limited inventory.

“Our mission was to supplement our income,” Ashley shared. “But it grew faster than we imagined.”

Balancing a Job and Side Business

Ashley Sankar’s journey to Shark Tank success wasn’t without sacrifices. Working 10-12 hours daily at her job and dedicating another 6-8 hours to her side business, she pushed the limits of her time and energy. Her relentless efforts paid off when she and Zach pitched NineteenTwenty to the show’s investors.

The Shark Tank Moment

On Shark Tank, the Sankars asked for $250,000 in exchange for 10% equity. While facing tough questions about financials and industry competition, their passion and ingenuity shone through. Investor Robert Herjavec offered $250,000 for a 25% stake, a deal the couple gladly accepted.

“I’d rather have 72% of something than 100% of nothing,” Ashley said.

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A Success Story in the Making

For Ashley Sankar, balancing a job and a side business has been a journey of perseverance. NineteenTwenty’s success on Shark Tank not only validates her hard work but also marks the start of an exciting new chapter.

With her entrepreneurial spirit and work ethic, Ashley’s story is proof that with determination and innovation, even the busiest dreamers can turn their side hustle into a success.

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How Entrepreneurs Can Unlock Growth, Freedom, and a Balanced Lifestyle through the Right Community

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How Entrepreneurs Can Unlock Growth, Freedom, and a Balanced Lifestyle through the Right Community

In today’s rapidly evolving world, entrepreneurs are constantly on the hunt for new ways to scale their businesses, achieve personal growth, and enjoy true freedom. For many, the answer lies in joining a high-value, growth-oriented community that empowers them to reach their goals without compromising their lifestyle. In this post, we’ll dive into how the right entrepreneurial community can help you grow, achieve greater freedom, and create a more balanced life.

Why Entrepreneurs Need a Growth-Focused Community for Success

Entrepreneurship can be an isolating journey. Many entrepreneurs start with dreams of financial freedom and a fulfilling lifestyle but find themselves overwhelmed by the challenges of running a business. This is where an entrepreneurial community becomes invaluable. Being part of a group that shares your vision for growth can significantly accelerate your progress. Communities like Platinum ELEVATED, for example, offer an environment where ambitious entrepreneurs can connect, learn, and thrive together.

The Power of a Community: Grow Beyond Your Limits

When you surround yourself with like-minded entrepreneurs, you gain access to insights, strategies, and a support system that’s hard to find elsewhere. In a growth-oriented community, members share knowledge, resources, and real-world experiences that can help you avoid common pitfalls and take more direct paths to success.

Moreover, these communities are built around accountability, one of the most critical factors in maintaining focus and achieving consistent growth. With regular check-ins and peer support, entrepreneurs are more likely to stay committed to their goals and overcome challenges effectively.

Achieving Freedom in Both Life and Business

One of the biggest draws of entrepreneurship is the promise of freedom. However, many entrepreneurs struggle to achieve this due to constant demands on their time and energy. A supportive community can change that. By learning from others who have found ways to balance business success with personal fulfillment, you can develop strategies for achieving true freedom.

Joining a community like Platinum ELEVATED can be transformative. Their structured approach combines personal coaching, mentorship, and group sessions, all of which can help entrepreneurs not only grow their businesses but also reclaim their time, focus on family, and enjoy a balanced lifestyle.

Practical Tips for Finding the Right Community for Your Entrepreneurship Journey

Finding the right community for your entrepreneurship goals requires careful consideration. Here are a few tips to help you make an informed choice:

  1. Look for a Community That Matches Your Values – Make sure the group aligns with your vision for both business growth and personal lifestyle goals.
  2. Consider the Expertise Available – Communities led by experienced entrepreneurs, like Chad Willardson’s Platinum ELEVATED, offer a wealth of knowledge and insights that can fast-track your success.
  3. Assess the Support Structure – Choose a community that offers ongoing support, accountability, and practical resources to help you achieve real growth.

How Entrepreneurs Can Unlock Growth, Freedom, and a Balanced Lifestyle through the Right Community

Unlocking Growth, Freedom, and Lifestyle Balance Through Entrepreneurship

In summary, joining a supportive, growth-oriented community can help entrepreneurs achieve their vision of success, freedom, and a balanced lifestyle. By tapping into the power of collective wisdom, practical support, and accountability, you can elevate your business and your personal life in ways that might not be possible on your own.

The journey to entrepreneurial success is never easy, but with the right community by your side, you can enjoy the growth, freedom, and lifestyle balance that every entrepreneur dreams of.

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The Rise of Wellness: A Trillion-Dollar Industry Transforms Health and Work Cultures

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In today’s world, the global wellness industry has reached an astonishing milestone, with a market valuation of $6.32 trillion in 2023. This expanding industry now outpaces pharmaceuticals and sports, highlighting a significant shift in consumer priorities toward holistic health. The wellness market growth covers various sectors, including personal care, beauty, weight loss, nutrition, and even wellness real estate, showcasing an increased focus on mental and physical well-being in daily life.

The Wellness Boom: A Post-Pandemic Priority

Following the pandemic, individuals have become more health-conscious, leading to a surge in demand across wellness sectors, especially in personal care and nutrition. This post-pandemic wellness trend underscores the heightened importance people place on preventive health and self-care, resulting in a robust rebound for the wellness industry after the temporary setbacks experienced during COVID-19. North America, known for its higher expenditure in wellness, remains at the forefront of wellness market spending, emphasizing regional differences in health-related investments.

Corporate Wellness: Investing in Employee Well-Being

The corporate wellness market is also expected to witness considerable expansion by 2032 as companies increasingly recognize the value of prioritizing employee health. Employers are investing in wellness initiatives—like mental health resources, fitness programs, and wellness retreats—to foster a happier, healthier workforce. This evolution in workplace culture signals a new era where corporate wellness programs are as essential as traditional benefits, underscoring the strong connection between well-being and productivity.

Hybrid Work and Remote Job Satisfaction

The rise of hybrid work productivity is another trend reshaping the wellness industry. Research shows that employees working in a hybrid model report similar productivity levels to in-office employees while experiencing higher job satisfaction. Many credit this satisfaction to the flexible balance between work and personal life that hybrid work enables. Reflecting the quirks of remote work, Kevin O’Leary recently commented on the “business on top, casual on the bottom” fashion trend during a television appearance, capturing the essence of remote work culture.

Tech Innovations: Smart Glasses and Health Monitoring

In the tech world, wellness trends are influencing the development of new devices. Following Meta’s success with its recent launches, Apple is now considering entering the smart glasses market. With wearable technology already playing a pivotal role in health tracking, Apple’s potential entry could further revolutionize how people engage with their well-being.

Surprising Shifts in Wealth and Health Culture

A recent analysis also uncovered that the wealthiest U.S. city is not in New York or California, reflecting new demographic trends in wealth and wellness priorities across regions. This unexpected shift further emphasizes how health and wellness are spreading beyond traditional high-income areas, with other regions leading in wellness-oriented lifestyles and investments.

Wellness

Wellness Industry Trends: The Future Outlook

The future of the wellness industry points to sustained growth across various areas, from corporate wellness to advanced personal care solutions. Companies are likely to increase their investment in wellness programs, creating a more supportive workplace culture focused on employee well-being. As health and wellness industry trends continue to evolve, the industry’s growth will likely see further expansion into wellness tourism, sustainable health products, and more personalized wellness solutions.

This remarkable rise of the global wellness industry exemplifies the shift in modern values, with a focus on health, fulfillment, and a balanced lifestyle. The wellness sector’s continued growth signals a bright future where personal well-being takes center stage in both our personal and professional lives.

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Nvidia Set to Replace Intel in the Dow Jones Industrial Average: A New Era in Semiconductors

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In a groundbreaking shift within the Dow Jones Industrial Average, Nvidia is set to replace Intel, marking a significant transformation in the semiconductor industry. This transition reflects the soaring prominence of artificial intelligence (AI) and the evolving landscape of technology.

Nvidia’s Meteoric Rise

Nvidia has enjoyed a remarkable year, with its shares skyrocketing more than 170% in 2024, building on a staggering 240% increase the previous year. As a result, the company’s market capitalization has ballooned to $3.3 trillion, positioning it as the second-largest publicly traded company, just behind Apple. The rapid ascent is fueled by surging demand for Nvidia’s graphics processing units (GPUs), especially among tech giants like Microsoft, Meta, Google, and Amazon, which are purchasing Nvidia’s H100 GPUs in vast quantities to bolster their AI capabilities.

With revenue more than doubling over the past five quarters—tripling in three of those periods—Nvidia has become a focal point in the tech sector. The company recently indicated that demand for its next-generation AI GPU, known as Blackwell, is “insane,” further highlighting its pivotal role in the AI revolution.

Intel’s Decline

In stark contrast, Intel has faced a challenging year, with shares plummeting over 50% as the company struggles to maintain its once-unassailable market position in the face of mounting competition from Advanced Micro Devices (AMD) and others. Long recognized as a leader in PC chip manufacturing, Intel has fallen behind in the AI race, failing to make substantial advancements in this burgeoning sector.

Recent filings from Intel revealed plans for significant restructuring, including a reduction of its workforce by 16,500 employees and a contraction of its real estate footprint. These measures, initially announced in August, underscore the company’s ongoing battle with manufacturing challenges and its struggle to regain competitiveness.

A Strategic Shift in the Dow Jones Industrial Average

The switch, set to take effect on November 8, is not only a pivotal moment for Nvidia and Intel but also highlights broader trends within the Dow Jones Industrial Average, which comprises 30 components weighted by the share price of individual stocks. With Nvidia’s entry, four of the six trillion-dollar tech companies—Nvidia, Apple, Microsoft, and Amazon—will now be represented in the index, with Alphabet and Meta remaining outside its ranks.

The decision to include Nvidia follows its strategic move earlier this year to execute a 10-for-1 stock split. While this maneuver did not affect its overall market capitalization, it effectively lowered the price of each share, facilitating the company’s inclusion in the Dow Jones Industrial Average without overly skewing the index.

This change is particularly noteworthy as it represents the first adjustment to the index since February, when Amazon replaced Walgreens Boots Alliance. Over the years, the Dow Jones Industrial Average has sought to enhance its representation of the largest and most influential technology companies, adapting to a rapidly evolving market landscape.

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As Nvidia replaces Intel in the Dow Jones Industrial Average, it signals a transformative moment in the semiconductor industry. The rise of AI has not only reshaped the fortunes of these two companies but also indicates a broader shift in the technological landscape, with Nvidia poised to lead the charge into the future. This transition not only reflects the dynamics of competition in the tech sector but also serves as a bellwether for the ongoing evolution of industries driven by innovation and technological advancement.

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How to Discover Winning Startup Ideas in 5 Simple Steps?

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Finding a great startup idea can be challenging, especially since many entrepreneurs start with an idea that sounds exciting but lacks real impact. As Y Combinator co-founder Paul Graham warns, focusing solely on coming up with an idea often leads to plausible-sounding but ultimately weak concepts. Instead, a structured approach to uncovering viable opportunities is crucial.

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Here’s a 5-step guide to help you discover startup ideas that are worth your time and effort:

1. Spot and Solve Everyday Work Challenges

One of the most effective ways to uncover meaningful startup ideas is by identifying problems in your day-to-day work life. Small inefficiencies, recurring challenges, or time-consuming tasks often hide valuable opportunities. When you spot these inconveniences and seek to solve them, you’re likely to find ideas that have immediate relevance and clear value for potential users.

Start by making a habit of noting process inefficiencies or areas for improvement in your job or industry. Over time, you may spot patterns, revealing specific areas where your solution could grow into a viable business.

2. Dive Into Niche Markets for Unique Opportunities

Niche markets are often gold mines for startup ideas. These specialized markets, often overlooked by larger companies, are underserved, which means there’s space for innovative solutions. By focusing on a particular niche, you not only narrow down your audience but also tap into a community with specific challenges and needs.

For example, pet technology has emerged as a growing niche market, with products like GPS-enabled collars and health-tracking apps designed for pets. According to the American Pet Products Association, Americans spent over $100 billion on their pets last year, showcasing the revenue potential even within a smaller segment. Exploring niche markets can help you discover startup ideas with clear demand and less competition.

3. Leverage Emerging Trends to Uncover Ideas

Keeping an eye on trends, both technological and societal, gives you a glimpse of potential needs on the horizon. Following these trends allows you to anticipate shifts in demand and behavior, positioning you to address these needs early.

For example, the rise of remote work during the COVID-19 pandemic drove demand for tools like Zoom, Slack, and Asana, which catered to distributed teams. Today, emerging trends like artificial intelligence, renewable energy, and the gig economy are creating new opportunities. Analyze these trends to identify what people are likely to need in the future and shape your business around these insights.

4. Connect With Users Early On

Direct engagement with potential users is invaluable when identifying and validating startup ideas. Joining online communities, social media groups, or industry forums helps you understand real frustrations and challenges that users face, often revealing insights that typical market research might miss.

By actively listening and engaging with users, you can shape your idea to better align with their needs. This approach not only strengthens idea validation but also helps in building an early user base that’s invested in your project.

5. Quickly Test and Validate Your Ideas

Validation is crucial for any startup, and adopting a “fail fast” approach is the best way to ensure your idea has genuine potential. Rather than investing heavily in a full product, start with a Minimum Viable Product (MVP) or prototype to test your concept with real users.

Dropbox famously did this by releasing a simple explainer video to gauge interest before fully developing the product. Using platforms like online surveys, landing pages, and basic prototypes can help you measure initial interest. If feedback is underwhelming, pivoting early allows you to adjust your idea to better fit the market.

Wrapping Up: A Clear Path to Startup Success

Uncovering a valuable startup idea is more than just a spark of inspiration. It involves a strategic approach where you tackle real problems, explore niche markets, stay updated on trends, connect with users, and validate ideas quickly. By following these steps, you increase your chances of finding an idea that has solid potential and a path to success.

For entrepreneurs ready to take on this journey, start by observing, testing, and refining your ideas with a structured approach that can lead to a winning startup.

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Ambarish Nag Unveils His Most Personal Track Yet: ‘Every Step of the Way’—A Journey of Love and Vulnerability

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Mumbai-based musician Ambarish Nag has once again captivated audiences with his latest single, ‘Every Step of the Way,’ which was released on August 30th, 2024, across online platforms. This new track is not just another addition to his discography; it is a deeply personal exploration of vulnerability and the universal longing for connection.

Ambarish’s journey through music has always been about bridging gaps—both cultural and emotional. With his debut album last year, he skillfully blended Eastern and Western influences, crafting a sound that resonates across borders. This unique fusion has not only defined his style but also cemented his reputation as a visionary artist in the music industry.

However, the road to artistic fulfilment is often complex. Since launching his debut single in July 2019, Ambarish has steadily built his name, with each new release in 2020, 2021, and 2022 bringing him closer to his aspirations. His first full album in 2023 marked the culmination of years of relentless effort and creative growth, earning widespread acclaim for his ability to forge deep connections with listeners.

The creation of ‘Every Step of the Way’ came with its challenges. After writing the lyrics and beginning the recording process last September, Ambarish took a six-month hiatus—a necessary period of introspection that allowed him to delve deeper into the emotions fueling his most intimate work to date.

At the heart of ‘Every Step of the Way’ lies a powerful message: the courage to embrace love and conquer the fears that often accompany intimacy. Ambarish’s exploration of the complexities of human relationships offers a narrative that resonates with many, reflecting his growth as an artist and as a person willing to share his vulnerabilities with the world.

Ambarish’s journey is one of resilience and perseverance, guided by his belief in the power of persistence—a belief encapsulated in his favourite Steve Harvey quote: “If you quit, there’s no doubt it will never happen.” Through his music and his story, he aims to inspire others to push through their challenges.

With the release of ‘Every Step of the Way,’ Ambarish remains focused on the future, eager to continue his creative journey and embrace new opportunities. Each step he takes is a testament to his commitment to bridging cultures and creating enduring connections through his music.

Ultimately, ‘Every Step of the Way’ is more than just a song; it is a reflection of Ambarish Nag’s ongoing journey as an artist and a human being. As he continues to break down barriers between Eastern and Western musical styles, Ambarish is driven by a relentless passion for his craft, always striving to be the hardest-working person in any room. This latest single is yet another chapter in his inspiring story of dedication and artistic vision.

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Designing a Life You Love: A Journey of Transformation with Dr. Anu B

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You feel stuck. You feel trapped. You’re working a dead-end job. You have zero motivation and you don’t see how you can make a change and get out of that slump. I’m sure some of you may have found yourselves in a similar situation at some point. Instead of getting overwhelmed,  Dr. Anu B. encourages you to dare to reimagine a life that truly excites and fulfills you. “Imagine approaching life with the mindset of a designer. Begin to ask bold questions like, What if I could design a life that truly excites me? or How would my world change if I could create something entirely new and fulfilling?”. “By embracing this approach, you open the door to a life of possibilities that you might have never imagined “she explains.

 

Dr. Anu’s illustrious career spans over two decades, highlighted by exceptional achievements in both education and industry. With a Doctorate in Engineering, she has built a reputation for profound technical expertise and visionary leadership, earning accolades such as the Business Excellence HR Future Leader Award and the Guru Shiromani Award for 2022-23.

Yet, amidst her professional success, Dr. Anu confronted a startling realization: despite her accomplishments, there was a profound disconnect between her external achievements and her inner sense of fulfillment. She discovered that many high-achievers, herself included, grapple with feelings of anxiety and discontent, drifting through lives they hadn’t consciously designed.

This revelation ignited a transformative journey for Dr. Anu. Driven by the need for a deeper purpose, she sought out the “Designing Your Life” (DYL) program at Stanford University, created by Bill Burnett and Dave Evans. The program’s core idea—that we can intentionally craft our lives like any other project—resonated deeply with her, sparking a profound personal transformation.

Embracing this new perspective, Dr. Anu transitioned her focus to life coaching. As a certified Designing Your Life Coach, she now dedicates herself to guiding high-performing individuals, including senior executives and leaders, in designing lives that truly align with their deepest values and aspirations. Her journey from a successful career to a passionate advocate for intentional living serves as a powerful testament to the possibility of crafting a life filled with genuine joy and purpose. Her coaching practice has empowered countless people worldwide to break free from anxiety and design lives that thrive with purpose and joy.

Redefining Success Through Life Design

Dr. Anu’s philosophy centers around the idea that success is not just about achievements but about ‘ Becoming’ the person you were meant to be. She always encourages people to view their lives as their most significant project—one they have the power to shape intentionally.

At a recent panel discussion on ‘The Entrepreneurial Mindset,’ alongside leaders like Rohit Gupta, COO & Co-Founder of College Vidya, and Renuka, Founder & CEO of Indo Nippon Enterprises Pvt. Ltd., Dr. Anu captivated the audience with her powerful insights on overcoming anxiety and creating a fulfilling life. 

Her work has garnered significant recognition, being named among the Top International Life Coaches and frequently invited as a speaker to talk about mental health, work-life balance, career redesign, and the importance of designing a life written by you—not for you. She has shared her insights on various platforms, and international forums like I’m a Story covered by television media and the Indian Alert’s “50 Entrepreneurs of the Year” event.

Empowering Change: From Burnout to Happiness 

Dr. Anu’s unique blend of technical acumen, human empathy, and coaching expertise sets her apart in the world of life coaching. She doesn’t just offer coping strategies; she provides actionable, life-changing techniques that have proven effective in her own life and in the lives of her clients. 

Her coaching programs incorporate proven techniques like reframing, prototyping, and mind-mapping to help clients build their way forward, step-by-step, towards a life that is not just lived but is a masterpiece of their own making. She supports clients through career transitions, personal setbacks, and life redesigns, empowering them to take radical responsibility for their happiness and fulfillment.

In addition to her coaching practice, Dr. Anu co-founded BlissfulDrapes, an Indian ethnic fashion brand. However, this venture is more than just a business; it is a means to give back. The profits from BlissfulDrapes fund Designing Your Life programs for young girls, and single mothers in India, helping them achieve financial independence and personal fulfilment. Through this initiative, Dr. Anu demonstrates her commitment to empowering others not just in words, but through action.

A Vision for the Future: Creating 10,000 Opportunities

Looking ahead, Dr. Anu’s vision is to create 10,000 opportunities for people to design a life where they can thrive. Her journey from academia to international life coaching, her achievements like the Indian Legacy Award 2021, and her commitment to making a meaningful impact all serve as a testament to the power of life design.

Designing Your Destiny: Are You Ready?

Dr. Anu B is not just a life coach—she is a guide for those ready to take the reins of their own lives. She invites you to awaken to the incredible potential that lies in designing your own life. Are you ready to discover how powerful and exhilarating life can be when you start designing your destiny?

In the words of Dr. Anu, “Don’t just live—design a life you love.”

 

If you’re feeling stuck or seeking to realign your life with your deepest values and aspirations, Dr. Anu invites you to explore this journey with her. 

Visit her website at http://www.anubinny.com/ or email her at dranubinny@gmail.com to schedule a clarity call.

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Entrepreneurs

SHIKSHIT BHARAT SANKALP HUMARA VISION OF BANSHI VALLABH MISHRA

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Banshi Vallabh Mishra, a dynamic and visionary second-generation entrepreneur based in Delhi,  spearheads a transformative movement in the education sector. With over five years of experience across diverse fields such as real estate, education, export manufacturing, and information technology,  Mishra’s journey is marked by his unwavering commitment to social upliftment and educational excellence. 

Banshi Vallabh Mishra, Director of Operations; has been associated with the RISHI GROUP OF  EDUCATIONAL INSTITUTIONS comprising a School, a Vocational College, an Institute, and a Digital  Learning Centre since its inception. 

The Rishi Group’s business model focuses on delivering an education that is not only comprehensive but also inclusive, catering to the diverse needs of students. The group’s commitment to inclusivity and holistic education sets it apart from its peers, ensuring that every child has the opportunity to grow and succeed. 

His vision extends to the Rishi Group of Educational Institutions, committed to a career-oriented educational project with a holistic and inclusive approach. This includes integrating AI, robotics, skills training, vocational education, and digital learning into the curriculum. 

In the education space, he has also co-founded the Education First an ed-tech venture aimed at leveraging technology to provide world-class education at the grassroots. MOOCs on Introduction to  Family Engagement in Education by Harvard University. MOOCs on The Future of Work: Preparing For  Disruption by World Bank Group. 

Banshi Vallabh Mishra’s entrepreneurial journey began under the aegis of the Conscient Group, where he provided strategic direction to various entities. His passion for education led him to co-found  Education First, an ed-tech venture to leverage technology to provide world-class education at the grassroots level. This initiative reflects his belief that “One child, one teacher, one book, one pen  can change the world.” 

Despite the challenges posed by the recession, His initiatives have grown tremendously,  transitioning from offline to online platforms to continue delivering quality education. His resilience and adaptability have been crucial in navigating these turbulent times, ensuring that education remains accessible to all. 

Banshi Vallabh Mishra’s life lesson, “Together may we give our children the roots to grow and the wings to fly,” encapsulates his dedication to empowering the next generation. By providing strategic direction and innovative solutions, he hopes to inspire others to contribute to the betterment of society through education. 

Looking ahead, he aims to build an education system that meets the highest global standards while being deeply rooted in Indian culture and ethos. His vision is to create a vibrant, knowledgeable society  by ensuring higher quality education for all, ultimately making India a “Global Knowledge Super Power.” 

Through initiatives like SHIKSHIT BHARAT SANKALP HUMARA, he is not just dreaming of a better future but actively working towards it. His efforts in education are a testament to his belief that holistic and inclusive education is the key to a brighter tomorrow. 

In conclusion, a thorough professional with rich, in-depth, and extensive experience in the educational arena, a distinguished gentleman with deep-rooted values and ethics, a culturally inclined individual,  with an admirable sense of social responsibility and is progressive in thought- Banshi Vallabh Mishra carries the Rishi Group of Educational Institutions legacy.

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Entrepreneurs

The Creative Orbit: A New Approach to Performance Marketing

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Shanaya Fernandes, the visionary founder of The Creative Orbit, has always been driven by an entrepreneurial spirit. She is a former student of St. Xavier’s College, where she diligently completed her junior college education. She later embarked on a new academic journey, pursuing a double degree, including a BBA, while paying for her education through freelance work. This experience showed her determination from an early age.

After graduating, Shanaya joined Sony Music Entertainment, where she worked for two years. While supporting her family, she also dreamed of starting her own business. During her time at Sony, she began to teach herself digital marketing, realizing how powerful it could be in achieving her goals.

 

At just 24 years old, she launched The Creative Orbit, which stands out in the crowded marketing world by offering complete solutions for performance marketing. Unlike many agencies that just run ads, The Creative Orbit takes a comprehensive approach to help businesses generate leads and convert them into paying customers. With a dedicated sales team, clients don’t have to worry about following up on leads themselves.

 

Shanaya’s entrepreneurial journey hasn’t been easy. Along with her partner Omkar, she spent countless hours studying, experimenting, and overcoming rejections. By focusing on solving real problems for clients, they built a brand that truly addresses the challenges businesses face in converting leads.

 

The Creative Orbit’s end-to-end service helps businesses grow without the usual stress of marketing. They manage everything from running ads to converting leads into customers, providing a smooth experience for their clients. This approach has allowed them to work with well-known figures like India’s biggest casting director, Mukesh Chhabra, and many international brands

 

Shanaya believes in the power of a positive mindset. She encourages others to ask, “How can I do it?” instead of saying, “I can’t do this.” Her journey highlights the importance of being flexible, learning from experiences, and pushing through challenges.

 

In addition to her work, Shanaya is a running enthusiast and has even completed a marathon. She hopes to inspire others and plans to integrate AI into her agency’s services to enhance their offerings. Excited about working with various D2C brands, she looks forward to meeting more entrepreneurs and learning from their experiences.

 

Shanaya’s story and The Creative Orbit’s success remind us that with determination, adaptability, and a focus on solving real problems, businesses can thrive and make a significant impact in their industries.

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