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50 Smart Suggestions to Market Your Alternate Sooner than and After Minute Alternate Saturday

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50 Smart Suggestions to Market Your Alternate Sooner than and After Minute Alternate Saturday

Minute Alternate Saturday advertising strategies are high of strategies for many entrepreneurs because the particular day approaches. Guaranteeing your on-line business stands out amidst the buzz is every a hassle and a risk.

With the upright technique, you can differentiate your business and compose lasting impressions.

This text explores 50 revolutionary ways to advertise your business, highlighting techniques to capture consideration no longer simply on the day itself but additionally within the times leading as much as and following it, surroundings your on-line business on a direction for a worthwhile vacation season.

Minute Alternate Saturday Marketing and marketing Suggestions

Right here’s a handy summary on your reference of the strategies that could be mentioned within the article:

  • Place aside Up Signage
  • Provide Abnormal Offers
  • Have a Raffle
  • Piece your Alternate’s Narrative
  • Accomplice with Diversified Agencies
  • Discover a Native Having a watch Handbook
  • Provide Specials for Of us which dangle Shopped at Diversified Native Agencies
  • Boom the #ShopSmall and #SmallBizSat hashtags
  • Find Your Have Hashtag
  • Piece Photos on Social Media
  • Discover a Fb Tournament
  • Provide Refreshments
  • Have In-retailer Entertainment
  • Host a Native Art Sigh
  • Encompass Actions for Younger of us
  • Dispute in Special Company
  • Find List Opportunities
  • Handle Open air Points of interest
  • Support Social Shares
  • Ask Potentialities to Mark Their Verbalize
  • Host a Contest
  • Ask for Email Subscribers
  • Give Free Items with Purchases
  • Provide Reward Wrapping
  • Have Early Rooster Specials
  • Support for the Holidays
  • Are living Inch Your Tournament
  • Discover a Viral Video
  • Attain Out to the Press
  • Discover a Reward Handbook
  • Sponsor Native Occasions
  • Send Sneak Peeks to Your Email List
  • Depend All the model down to the Tournament on Social Media
  • Provide Reward Certificates
  • Contribute to Native Causes
  • Have a Sidewalk Sale
  • Host a Special Tournament for Loyal Potentialities
  • Slide to Vacation Shows
  • Send Vacation Playing cards
  • Work with Influencers
  • Have Gross sales Leading As much as Minute Alternate Saturday
  • Place aside Up Flyers in Your Community
  • Provide Reductions to Potentialities who Place aside Out Signage
  • Aquire Some Native Search Adverts
  • Support Potentialities to Move Critiques
  • Find Festive Window Shows
  • Alert Potentialities of Future Promotions
  • Piece the Advantages of Having a watch In the community
  • Consult with Potentialities
  • Send Thank You Messages

diminutive business saturday advertising strategies

Place aside Up Signage

One amongst the absolute top ways for you to level customers that you just’re taking section in Minute Alternate Saturday is to establish up some signage at your space. You may perchance well presumably presumably originate your individual or even use a number of of the advertising affords from American Grunt (NYSE:AXP).

Provide Abnormal Offers

In the bustling vacation season, customers are keenly on the hunt for excellent bargains and standout affords.

By promoting queer reductions explicit to your on-line business, you no longer only appeal to the payment-conscious but additionally compose a memorable browsing experience, drawing more doable customers upright to your storefront.

Have a Raffle

With the exception of the conventional promotions, judge outside the box by introducing tantalizing actions. Organizing a straightforward raffle can work wonders, making improvements to footfall and stirring pleasure.

It encourages customers to have interaction, making them feel a deeper connection and involvement along with your designate and choices.

Piece your Alternate’s Narrative

Minute business followers continually admire the sentiment of backing honest ventures and native family-creep entities.

Taking supreme thing about this, expose the unfamiliar bound of your business. Whether or no longer it’s through in-retailer shows, a gradual portion to your web remark, or interactive posts on social media platforms, your sage can strike a chord, forging stronger bonds along with your clientele.

Accomplice with Diversified Agencies

On Minute Alternate Saturday, a conventional consumer may perchance well presumably conducting into a mode of native retail outlets. Harnessing this, collaborate with neighboring companies.

Collectively promote affords, and unpleasant-advertise, guaranteeing a glean-glean hassle. Such mutual promotions succor amplify attain, drawing collective consideration to the neighborhood’s brilliant diminutive business scene.

diminutive business saturday advertising strategies

Discover a Native Having a watch Handbook

Give a take to neighborhood ties extra by working hand in hand with fellow companies. Craft a comprehensive native browsing info or blueprint, detailing every unfamiliar shop and eatery within the vicinity.

This form of info no longer only promotes camaraderie among companies but additionally serves as a beacon, guiding customers to explore every nook and cranny of the neighborhood’s choices..

Provide Specials for Of us which dangle Shopped at Diversified Native Agencies

Abolish higher on the premise of inter-business collaboration by introducing a reciprocal low cost plan. Most recent particular affords to patrons showing receipts from accomplice retail outlets.

Concurrently, these accomplice companies can reciprocate, guaranteeing shared customer loyalty and appreciation, while additionally reinforcing the spirit of neighborhood browsing.

Boom the #ShopSmall and #SmallBizSat hashtags

Social media buzz is instrumental. To trail the wave of Minute Alternate Saturday, make use of current hashtags admire #ShopSmall and #SmallBizSat.

These tags act as beacons, signaling to the massive on-line audience about your active participation, and thereby drawing their consideration to what your business has to present throughout this particular occasion.

Find Your Have Hashtag

You may perchance well presumably presumably additionally compose a unique hashtag that’s explicit to your business so that you just and your customers can portion Minute Alternate Saturday experiences.

Piece Photos on Social Media

Amidst the day’s hustle and bustle, take dangle of moments to capture the essence of your business on Minute Alternate Saturday.

Posting valid-time images on platforms admire Fb and Instagram can compose a visual charm, nudging your followers to hitch the group and immerse themselves within the browsing experience you provide.

diminutive business saturday social media

Discover a Fb Tournament

Anticipation is most definitely a potent instrument. Earlier than Minute Alternate Saturday, stoke pleasure among your digital audience by crafting an tantalizing Fb tournament. Highlight queer affords and choices, motivating your social media followers to pencil in a talk over with and be a section of the day’s festivities.

Provide Refreshments

Elevate the browsing experience by including an unexpected twist of hospitality. On Minute Alternate Saturday, lure doable customers with the interesting aroma of snacks and refreshments.

A warm drink or a diminutive kind out can present a supreme-making an try discontinuance, making the browsing bound more delectable and remarkable.

Have In-retailer Entertainment

Abolish higher the ambient vitality with live entertainment. Incorporating musicians or diminutive performance acts can compose a brilliant atmosphere, guaranteeing that your shop isn’t simply a transactional discontinuance but a holistic experience that resonates with customers long after they leave.

Host a Native Art Sigh

Leverage your remark as a canvas for the native arts neighborhood. Showcase works from budding native artists, reworking your business into a fusion of commerce and culture.

Such endeavors no longer only make stronger foot visitors but additionally foster a neighborhood spirit, celebrating native skills while promoting gross sales.

Encompass Actions for Younger of us

Respect that gallop back and forth browsing continually morphs into a family day out. Cater to the youngest people by introducing child-friendly actions.

Engage their creativeness with face portray, balloon animals, or interactive games, guaranteeing that while of us shop, the diminutive ones dwell entertained.

diminutive business saturday kids

Dispute in Special Company

Minute Alternate Saturday’s timing is opportune, positioned early within the festive season. Capitalize on this by interesting liked vacation figures admire Santa Claus. Such an attraction also can support as a magnet, drawing households eager to kickstart their vacation spirit.

Find List Opportunities

In at the recent time’s digital age, experiences are continually amplified when shareable. Designate areas within your retailer for quirky photo ops – most definitely a themed photo booth or a creatively designed nook.

Such spots support customers to click on and portion, organically boosting your business’s visibility on social platforms.

Handle Open air Points of interest

Visual spectacles positioned out of doorways can act as great customer magnets. Steal into yarn installing peek-catching substances admire intricate ice sculptures or themed shows end to your storefront.

As passersby behold these attractions, their curiosity may perchance well presumably simply steer them straight to the doorstep.

Support Social Shares

If the of us that talk over along with your business portion about their experience on-line, it will tremendously elevate your attain. So you can support of us to portion their experience by placing up indicators or even offering a low cost for these that portion posts.

Ask Potentialities to Mark Their Verbalize

On social media platforms admire Fb and Instagram, you can additionally search info from customers to worth your space so that you just may perchance perchance be conscious mentions and elevate your attain on-line.

Host a Contest

You may perchance well presumably presumably additionally dangle a contest or giveaway that encourages of us to portion images from your business on-line in alternate for the chance glean a free product or a quantity of prize.

diminutive business saturday advertising strategies

Ask for Email Subscribers

Enticing with customers past their in-retailer experience can pave the methodology for long-term loyalty. On Minute Alternate Saturday, strategically feature a ticket-up space the place patrons can with out complications register their e-mail.

This no longer only lets in them to prevent told about upcoming affords but additionally fortifies your connection with them, reworking one-time customers into repeat customers.

Give Free Items with Purchases

Abolish higher the joy of buy by sprinkling a contact of shock. By pairing every buy with a modest, festive gift, you add a non-public contact to the transaction. Such gestures, even though apparently diminutive, can leave a permanent impact, making customers feel valued and liked.

Provide Reward Wrapping

In the thick of the gallop back and forth season, time is of the essence. Offering a present-wrapping provider is most definitely a lifesaver for many buyers. No longer only does it attach them time, but a beautifully wrapped buy additionally enhances the gift-giving experience, solidifying your space as a considerate retailer.

Have Early Rooster Specials

Harness the appeal to of exclusivity to coax customers into visiting your retailer early on Minute Alternate Saturday. By crafting specials and reductions which are accessible only to the day’s early birds, you compose an urgency that can end result in a bustling shop from the get-gallop.

Support for the Holidays

Minute Alternate Saturday falls right during the gallop back and forth season, a time when festive cheer is infectious. Replicate the season’s spirit by adorning your business with spell binding vacation-themed decorations.

This form of surroundings no longer only uplifts the browsing ambiance but additionally resonates with the sentiments of vacation customers.

diminutive business saturday christmas

Are living Inch Your Tournament

Digital outreach is as vital as physical footfall. Contain platforms admire Periscope or Fb Are living to broadcast the day’s happenings.

Showcasing the vibrancy and enthusiasm in valid time can pique the interest of on-line audiences, doubtlessly driving them to experience the vitality firsthand at your storefront.

Discover a Viral Video

Video advertising is most definitely a gigantic methodology to get some consideration on your business on-line. You may perchance well presumably presumably compose a late-the-scenes video about your business or strive and come abet up with something humorous or peek-catching to get of us’s consideration.

Attain Out to the Press

It can perchance presumably additionally be functional to attain out to some native or area of interest publications to portion records about your business or Minute Alternate Saturday gross sales.

Discover a Reward Handbook

You may perchance well presumably presumably portion some records relating to the explicit merchandise you dangle accessible by making a present info that provides strategies for a methodology of us can originate the most of a number of of your objects.

Sponsor Native Occasions

If there are any native events leading as much as Minute Alternate Saturday, you dangle your business sponsor these events to get some consideration on your native neighborhood.

Send Sneak Peeks to Your Email List

Your e-mail listing is most definitely a gigantic resource for getting of us to enhance your business on Minute Alternate Saturday. You may perchance well presumably presumably ship out records about your gross sales or even provide queer reductions or objects simply for these steady customers.

Depend All the model down to the Tournament on Social Media

It’s additionally a delicate advice to portion some sneak peeks on social media leading as much as the tournament. You may perchance well presumably portion a particular product everyday and remind followers relating to the gross sales and reductions you’ll be offering.

Provide Reward Certificates

For these customers grappling with the perennial predicament of discovering the ‘perfect’ gift, presenting the option of gift certificates is most definitely a godsend.

Offering gift certificates lets in patrons the flexibleness to gift a browsing experience, guaranteeing the recipient will get exactly what they need, while additionally promoting future footfall to your business.

diminutive business saturday advertising

Contribute to Native Causes

Deepening your roots right during the neighborhood can amplify your business’s image as higher than simply a industrial entity. By pledging a section of your Minute Alternate Saturday gross sales to a native initiative or charity, you no longer only foster goodwill but additionally resonate with neighborhood-conscious customers.

This gesture underscores your dedication to the neighborhood’s welfare and may perchance well presumably create lasting bonds with customers who worth companies with a coronary heart.

Have a Sidewalk Sale

In the occasion you’re in an house the place it’s no longer in particular chilly on Minute Alternate Saturday, you could perchance presumably space out some merchandise outside your retailer to plan more customers to your space and compose room for even more merchandise interior.

Host a Special Tournament for Loyal Potentialities

In the occasion you dangle some customers who’re in particular steady, you could perchance presumably invite them to a particular tournament at your business that’s no longer throughout traditional business hours. And also you could perchance presumably provide queer reductions simply to these customers throughout that time.

Slide to Vacation Shows

You may perchance well presumably additionally preserve an peek out for any vacation browsing festivals or a quantity of events the place your business may perchance well presumably space up a booth to promote particular objects to customers.

Send Vacation Playing cards

Sending out playing cards early within the gallop back and forth season can allow you point out customers how great you care and remind them why they worship browsing with diminutive companies.

Work with Influencers

Influencers are these which dangle a plentiful audience and a delicate quantity of have an effect on with that audience.

So if you happen to already know of any influencers within your house or area of interest, you could perchance presumably ship them product samples or work with them to spread the discover about your business right during the holidays.

Have Gross sales Leading As much as Minute Alternate Saturday

You don’t must entirely focal level on promoting your Minute Alternate Saturday gross sales or events. You may perchance well presumably additionally provide some gross sales and reductions on the times leading as much as Minute Alternate Saturday so that folks that could be out of town or busy that day will aloof dangle the replacement to buy.

diminutive business saturday sale

Place aside Up Flyers in Your Community

There are a complete bunch ways to get the discover out about your business. But if you happen to dangle a native shop, now and all but again gentle aged fashioned flyers can aloof fabricate the trick as properly.

Provide Reductions to Potentialities who Place aside Out Signage

You may perchance well presumably additionally provide diminutive lawn indicators or visuals to customers who must allow you spread the discover about your business’s promotions. And also you can provide extra reductions to these customers who allow you spread the discover.

Aquire Some Native Search Adverts

Even though you happen to simply promote merchandise on your loyal retailer, customers are aloof rather susceptible to seem for records on-line. So procuring some native search adverts all the plan during the holidays is most definitely a delicate investment.

Support Potentialities to Move Critiques

Critiques can additionally dangle a rather huge affect to your business’s popularity on-line. So you furthermore mght can support these browsing along with your business spherical Minute Alternate Saturday to leave opinions by placing reminders on indicators spherical your retailer or even printing them on receipts.

Find Festive Window Shows

Potentialities who stroll by your business is most definitely drawn in by festive window shows that originate the most of peek-catching visuals.

diminutive business saturday advertising

Alert Potentialities of Future Promotions

In the occasion you dangle a quantity of promotions scheduled for the rest of the gallop back and forth season, you can additionally use Minute Alternate Saturday as a methodology to spread the discover about these gross sales by placing up indicators or including flyers with purchases.

Piece the Advantages of Having a watch In the community

Native companies are the backbone of many communities. By strategically placing signage or curating informative on-line posts, you could perchance presumably clarify the multifaceted advantages of patronizing native institutions.

Highlight the tangible affect of native spending, equivalent to how it bolsters the native economy, ensures neighborhood progress, and fosters a supreme neighborhood personality that can’t be replicated by plentiful-scale chains.

Consult with Potentialities

In at the recent time’s digital age, precise human interaction is changing into a rarity, making it the total more treasured. Accomplishing heartfelt conversations along with your customers transcends mere transactional relationships.

By expressing gratitude, sharing anecdotes, or even simply asking about their day, you can craft an enriched browsing experience. This relate conversation no longer only enhances their talk over with but additionally nurtures belief and loyalty, as customers feel considered, heard, and valued.

Send Thank You Messages

Post-buy conversation can dangle a permanent impact on customers. By taking the time to ship personalized thank you emails to these who patronized your business, in particular these that joined your mailing listing, you’re constructing a bridge of goodwill.

These messages support as a reminder of their delectable experience, enhance designate recall, and additionally foster customer loyalty.

Such gestures, apparently diminutive, can resonate deeply, as they show precise appreciation and make stronger the belief that every customer is valued and necessary to your business’s success.

diminutive business saturday advertising

Comparing Marketing and marketing Suggestions for Minute Alternate Saturday

Making your business stand out on Minute Alternate Saturday is most definitely a hassle, but utilizing the upright technique can originate the total disagreement. Right here’s a mercurial comparison of some current strategies to permit you pick which are absolute top on your business:

Diagram Pros Cons

Place aside Up Signage Without teach visible, straight grabs consideration Might presumably perchance no longer bring detailed records

Provide Abnormal Offers Can appeal to deal-looking out for customers Brief compose; may perchance well presumably within the reduction of profits

Piece your Alternate’s Narrative Creates emotional connection; differentiates from competitors Requires compelling storytelling

Boom Hashtags (#ShopSmall, etc.) Increases on-line visibility, in particular on platforms admire Twitter and Instagram Needs plentiful engagement to model

Discover a Fb Tournament Can allege and remind your followers Most interesting efficient if you happen to dangle a indispensable Fb presence

Provide Refreshments Enhances in-retailer experience Funds; may perchance well presumably circuitously translate to gross sales

Are living Inch Your Tournament Can appeal to on-line audience and make pleasure Requires preparation and may perchance well presumably need instruments; technical system faults can occur

Discover a Viral Video Capability for wide attain if it resonates Stressful to predict virality; production prices

Attain Out to the Press Can compose native media coverage No longer assured; may perchance well presumably require a newsworthy perspective

Sponsor Native Occasions Enhances native popularity; physical presence outside retailer Funds; may perchance well presumably no longer target explicit customers

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Entrepreneurs

Entrepreneur Mindset: 7 Powerful Secrets to Build an Unstoppable You

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Introduction: The Foundation of Every Great Entrepreneur

Behind every thriving business lies one defining force — the entrepreneur mindset. It’s not just about ideas or investment; it’s about the belief system, resilience, and hunger to evolve when others quit. Whether you’re starting from a small apartment or running a multimillion-dollar enterprise, your mindset determines how far your vision travels.

1. Embrace Growth Over Perfection

A true entrepreneur knows progress beats perfection. Every success and setback strengthens your mindset. Focus on learning daily — read, listen, and observe those ahead of you. Growth compounds over time, opening doors you never imagined.

Perfection slows momentum; growth builds it. When you prioritize action over ideal outcomes, you evolve faster. Every experience — good or bad — becomes a stepping stone that shapes your entrepreneur mindset and sharpens your vision.

2. Turn Failure into Fuel

Failure isn’t final — it’s feedback. Every setback reveals lessons that guide you toward smarter decisions. The most successful founders don’t avoid failure; they analyze it, learn, and adapt quickly.

When you treat every obstacle as training, resilience becomes your greatest advantage. Failures test your limits but also expand them. Learn to love the lessons hidden inside losses, and your entrepreneur mindset will transform challenges into catalysts for growth.

3. Protect Your Energy and Environment

Your environment defines your direction. Surround yourself with thinkers and doers who push you to grow. Distance yourself from negativity and self-doubt — they drain creativity and confidence.

Energy is currency. Guard it wisely. Spend time where you feel inspired, supported, and challenged to improve. Protecting your space and your spirit ensures that your entrepreneur mindset stays clear, focused, and unstoppable.

entrepreneur mindset

4. Build Relentless Self-Belief

An entrepreneur mindset is built on unwavering confidence. Even when no one sees your vision, keep moving. Your belief must be louder than external noise. Speak affirmations, visualize your goals, and act as if success is already in motion. Confidence is contagious — let it lead.

Doubt is natural, but discipline is stronger. Every time you take action despite uncertainty, you prove to yourself that you’re capable. Confidence isn’t about never fearing failure — it’s about trusting that you’ll rise no matter what. When belief meets consistent effort, momentum becomes unstoppable.

5. Adapt Fast, Evolve Faster

Entrepreneurship moves at lightning speed. Markets shift, trends fade, and new technologies rewrite the rules overnight. The best founders don’t just react — they anticipate what’s next. The ability to pivot without losing focus separates leaders from followers.

Adaptability is your greatest edge. Every change brings an opportunity to innovate and refine your strategy. When you embrace uncertainty with confidence, you unlock growth. Evolution isn’t optional — it’s the core of the entrepreneur mindset that keeps you relevant and unstoppable.

6. Lead with Purpose, Not Pressure

Money is a result, not a reason. True entrepreneurs build from purpose, not pressure. When your vision solves a real problem, it inspires loyalty, impact, and long-term success. Passion fuels consistency — far more than profit ever will.

Purpose-driven leadership builds resilience. It keeps you grounded when challenges arise and focused when distractions tempt you. A clear “why” gives direction and drive — the hallmark of a strong entrepreneur mindset.

7. Celebrate Small Wins — They Build Big Momentum

Momentum builds magic. Every milestone, no matter how small, deserves recognition. Celebrating progress strengthens belief, boosts motivation, and reminds you how far you’ve come.

Gratitude fuels growth. When you honor every win — big or small — you turn effort into energy. These moments compound, creating lasting drive and a resilient entrepreneur mindset ready for the next challenge.

The Takeaway: Your Mindset Is Your Legacy

Every entrepreneur faces storms — what separates the resilient from the rest is mindset. Success isn’t born overnight; it’s cultivated daily through choices, discipline, and persistence. Strengthen your entrepreneur mindset, and watch your vision evolve into something extraordinary.

Because every great mindset deserves great visibility — with Level Up PR. We believe powerful stories deserve to be seen, heard, and celebrated. Whether you’re a founder shaping an idea or a leader building an empire, your journey deserves the spotlight. Let your purpose inspire others, your growth create impact, and your brand truly Level Up PR.

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Entrepreneurs

How One Security Expert Is Bringing Old-School Principles to a Modern Industry

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How One Security Expert Is Bringing Old-School Principles to a Modern Industry

In the heart of Los Angeles, where nightlife pulses through the streets of Hollywood and Downtown, one name is quietly becoming synonymous with trust and professionalism in the security industry: OLDPGS – Old Patrolman Guard Services. Founded in 2018 by Hayson Tasher, OLDPGS has quickly risen from a local security outfit to a consultation powerhouse, bridging gaps between businesses and reliable, licensed security management.

Tashera’s journey began not with a business plan, but with licenses. Armed with credentials ranging from security guard certification to bail bondsman, and even a license as a bounty hunter, Hayson asked a simple but transformative question: Why not formalize all of this under one banner? And thus, the California Old West Division of OLDPGS was born, a name that pays homage to the rugged, principled guardians of the past while embracing modern professionalism.

From Raves to Theatres: Early Milestones

OLDPGS opened its doors officially in 2018, quickly making waves in Los Angeles’ entertainment scene. One of the company’s first assignments was providing security for Summertramp, a rave in Downtown LA. “After six bars decided to go in-house, unlicensed, it became clear the industry needed a legally compliant, professional alternative,” Hayson recalls.

Soon, OLDPGS was securing iconic venues like The Fonda Theatre, The Roxy, and El Rey Theatres, cementing a reputation for reliability and meticulous attention to detail. However, as the world shut down during the COVID-19 pandemic, many businesses went dark, but OLDPGS remained operational as essential workers, underscoring the critical role of security services even in unprecedented times.

Turning Struggles into Strategy

The idea of OLDPGS was born out of both opportunity and necessity. Hayson recognized that many businesses were skirting the law with unlicensed security, often veering into illegal protection schemes. “It’s against the law, and frankly, it’s extortion disguised as safety,” he explains. OLDPGS positions itself as the legal, ethical alternative: a fully licensed security and consultation firm with nationwide affiliates, offering clients peace of mind and professional accountability.

Unlike many in the industry who distance themselves from frontline work, Hayson still works directly on security details, managing operations personally. “Being in the field allows me to understand the challenges firsthand and maintain the quality standards we promise our clients,” he says. This hands-on approach differentiates OLDPGS from competitors and instills confidence in both clients and staff.

Consultation, Management, and Beyond

Today, OLDPGS provides a full spectrum of security management and consultation services, helping businesses navigate the complexities of safety compliance. From risk assessment to deployment strategy, the company’s model emphasizes legal, ethical security solutions. Current expansion talks include acquiring another security firm, further broadening the company’s reach and capabilities.

Looking ahead, Hayson envisions a future where OLDPGS extends beyond consultation and management into retail and training, with stores offering tactical boots, gear, batons, firearms, and dedicated security training centers. The goal: a full ecosystem for security professionals, combining education, equipment, and operational expertise under one trusted brand.

A Message of Opportunity and Responsibility

For Hayson, the core philosophy of OLDPGS extends beyond security. “Opportunity is key,” he emphasizes. His journey illustrates how seizing the right moment, combined with integrity and diligence, can transform both a career and an industry. His advice is simple but profound: Take opportunities seriously, and never compromise on professional standards.

With a growing footprint in California and a vision for nationwide impact, OLDPGS is setting new standards for security management. As Hayson Tasher puts it: “Security you can count on. Security professionals dedicated to a secure environment.”

For businesses seeking professional consultation or reliable security services, OLDPGS represents more than protection, it represents accountability, expertise, and a commitment to doing things the right way.

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From Code to Compliance: How Geol Gladson Battu Is Building Trustworthy AI for Global Finance

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In an era where artificial intelligence is reshaping industries, the financial world stands at a critical crossroads, balancing innovation with accountability. At the forefront of this transformation is Geol Gladson Battu, Assistant Vice President of Securities Services Technology at Citigroup, author of From Code to Compliance, and a leading advocate for responsible, production-grade AI. His work demonstrates how transparent, auditable, and regulation-aligned AI can redefine compliance, fraud detection, and risk management for the world’s largest financial institutions.

Bridging Technology and Trust in Financial Systems

Battu’s journey began in engineering roles at Infosys and Zwitch Payments, where he mastered the fundamentals of secure, scalable data systems. But it was at Citigroup, over a span of eight years, that his career reached global impact. There, he led modernization programs that replaced legacy reconciliation and surveillance processes with AI-driven automation frameworks.

The results were measurable: predictive models that reduced false positives by up to 30%, shortened reconciliation cycles, and improved audit transparency. These weren’t mere proofs of concept; they were enterprise-grade deployments that balanced cutting-edge performance with the rigorous compliance demands of global banking.

“AI in finance is not just about speed or automation: it’s about trust,” says Battu. “Transparent, resilient, and ethical systems shape a financial future that serves both institutions and people.” His approach emphasizes embedding trust from the ground up, ensuring that AI solutions not only enhance efficiency but also withstand regulatory scrutiny. By focusing on scalability and security early in his career, Battu laid the foundation for innovations that address real-world challenges in high-stakes environments like banking.

This bridging of technology and trust has positioned him as a key figure in transforming how financial institutions approach digital evolution. His hands-on experience highlights the importance of integrating AI with existing systems without compromising on reliability or ethical standards.

Operationalizing Responsible AI Through Innovation and Research

The seed for Battu’s personal brand was planted in a recurring tension: banks wanted AI’s efficiency, but regulators demanded explainability. He realized the key was not just building intelligent systems but ensuring they were traceable, auditable, and compliant from design to deployment.

His pioneering work focused on reducing false positives in fraud detection, enhancing reconciliation accuracy, and enabling regulatory reporting automation. The breakthroughs came from treating AI not as a standalone algorithm but as part of a larger ecosystem of governance and auditability.

That philosophy underpins his book From Code to Compliance, a practical guide that bridges the gap between data science and financial regulation. The book and his research papers presented at IEEE ICCNT 2025 and IEEE ETNCC 2025 offer reproducible frameworks for explainable AI, AML risk scoring, and regulatory audit readiness. His papers, cited more than 50 times on ResearchGate, are helping practitioners and academics alike design AI that regulators can trust.

Battu’s contributions extend beyond theory; they provide actionable strategies for implementing AI in compliance-heavy sectors. By addressing the “black box” nature of many AI models, he advocates for tools that allow stakeholders to understand decision-making processes, thereby fostering greater adoption in risk-averse industries.

Academic Excellence and Future Frameworks for Trustworthy AI

Beyond corporate leadership, Battu’s influence extends to academia and research. He is a Doctorate (DBA) candidate at Indiana Wesleyan University, holds an MSc from the University of South Florida, and contributes as a peer reviewer for IEEE and other journals. His patented design, a UK-registered system for AI-driven financial fraud detection using scalable cloud infrastructure, underscores his ability to innovate across both theory and implementation.

His philosophy is clear: “Regulation and innovation are partners; when we embed compliance into design, we unlock sustainable automation at scale.”

Today, through his practitioner-led FinTech consultancy and advisory work, Battu helps institutions design, pilot, and scale responsible AI frameworks. His services span from model validation playbooks and data governance design to explainability and regulatory mapping workshops. The model is built on measurable KPIs, reducing false alerts, ensuring audit readiness, and improving decision transparency.

Looking ahead, Battu envisions an ecosystem where governance, explainability, and auditability are not afterthoughts but foundational design principles. “My goal,” he says, “is to shift the narrative from ‘AI is risky’ to ‘AI is manageable and auditable.’”

As financial institutions worldwide grapple with evolving regulations and rising risks, Geol Gladson Battu offers a replicable model for what trustworthy AI can look like, not just in concept, but in production. His work is a reminder that the future of finance won’t be defined by algorithms alone, but by the integrity, transparency, and accountability built into them.

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Business

Disney Faces Shareholder Concerns Over Jimmy Kimmel Suspension

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The Walt Disney Company, which owns ABC, is facing growing concerns from shareholders following the recent weeklong suspension of Jimmy Kimmel Live! host Jimmy Kimmel. The decision, which led to a $4 billion drop in Disney’s stock value, has sparked questions about the influence of political pressures on the company’s choices and raised important discussions about free speech, corporate responsibility, and shareholder trust.

A Call for Transparency

Prominent shareholder groups, including the American Federation of Teachers (AFT), the AFL-CIO, and Reporters Without Borders, have come together to demand answers from Disney’s leadership. Represented by esteemed attorney Roberta Kaplan, known for her successful legal work in high-profile cases, these organizations sent a detailed letter to Disney CEO Bob Iger. The letter questions whether the decision to suspend Kimmel was driven by external pressures rather than sound business judgment, potentially violating the company’s fiduciary duties to its investors.

The groups expressed concern that Disney’s actions may have prioritized political considerations over the financial and ethical obligations owed to shareholders. They point to statements from FCC Chairman Brendan Carr, who reportedly threatened regulatory action following Kimmel’s on-air comments about MAGA and former President Donald Trump’s response to the tragic shooting of conservative activist Charlie Kirk. Additionally, major ABC affiliates, including those owned by Nexstar Media Group and Sinclair Broadcast Group, chose not to air Jimmy Kimmel Live! During the suspension, further complicating the situation.

Nexstar’s role is particularly significant, as the company is currently navigating federal approval for a multibillion-dollar merger with Tegna. Shareholders suggest this may have given affiliates leverage to influence Disney’s decision to temporarily remove Kimmel from the air.

Financial and Ethical Implications

The suspension had a measurable impact on Disney’s financial standing, with the company’s stock value dropping by approximately $4 billion. While this represents a single-digit percentage decline, the scale of the loss has heightened shareholder concerns about the decision’s rationale and its alignment with Disney’s commitment to its investors.

In their letter, the shareholder groups set a five-day deadline for Disney to provide documents and communications related to the suspension. They have also requested that the company preserve all relevant records, including internal discussions and correspondence with affiliates and federal officials. Failure to comply, the groups warned, could lead to legal action, including a potential derivative lawsuit filed on behalf of Disney.

A Broader Conversation About Free Speech

Disney has stated that Kimmel’s suspension stemmed from remarks on his September 15 broadcast, which the company described as “ill-timed” and “insensitive.” However, many see the decision as a response to external pressures, raising concerns about the balance between corporate decision-making and free expression.

Upon his return to Jimmy Kimmel Live! on September 23, Kimmel addressed the controversy with candor, clarifying the intent behind his comments and expressing gratitude for the support he received from viewers, colleagues, and free speech advocates. He also voiced concerns about the broader implications of censorship in the media.

Roberta Kaplan, speaking on behalf of the shareholder groups, emphasized the importance of protecting free speech. “No one, whether a government official or a corporation, should silence someone simply because they disagree with their views,” she said. Kaplan also reflected on ABC’s legacy, noting its history of airing Schoolhouse Rock, a beloved series that educated generations about the U.S. Constitution and the value of democratic principles.

Ongoing Tensions and Next Steps

Despite Kimmel’s return, Jimmy Kimmel Live! remains off the air on stations owned by Nexstar and Sinclair, highlighting lingering tensions between Disney, its affiliates, and regulatory bodies. For shareholders, the situation has prompted deeper questions about Disney’s leadership, its commitment to journalistic independence, and its responsibility to prioritize investor interests.

As the five-day deadline approaches, Disney’s response will be critical in determining whether this issue is resolved or escalates into a larger legal and public relations challenge. What began as a temporary suspension has evolved into a broader conversation about corporate governance, the role of media in upholding free speech, and the delicate balance between external pressures and principled decision-making.

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Elon Musk, Andrew Tate, and Nigel Farage: Why Major Figures Are Talking About Samuel Leeds

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When property entrepreneur Samuel Leeds went viral earlier this year for turning down a lucrative accommodation deal at one of his boutique hotels, the reaction went far beyond the British press.

Elon Musk, the richest man in the world, reposted Leeds’s video and described him as “a good man” (see post here).  The Daily Mail went further, reporting that Musk was “a fan” of Leeds. For Leeds, it was a moment that showed his message resonated well outside his own audience.

elon musk, andrew and nigel farage on samuel leeds

The story also brought him onto GB News, where he was interviewed in primetime by Nigel Farage. Farage did not raise the asylum seeker issue at all. Instead, he asked Leeds about taxation, including the potential National Insurance charge on landlords announced by Rachel Reeves and later referenced in the new budget. GB News producers described themselves as fans of Leeds and treated him as a credible voice on policy and business, not just a one-off viral guest. Later that same evening, Leeds appeared on TalkTV with Alex Phillips, meaning he featured on both major challenger networks in back-to-back primetime slots.  You can watch the full GB News debate with Nigel Farage here

Andrew Tate, one of the most widely recognised and controversial entrepreneurs in the world, also spoke publicly in support of Leeds. Responding directly to Musk’s post, Tate praised Leeds as “a real G”, encouraged him to “keep up the good fight”, and said he was proud of him (see post here). For Leeds, these words highlighted the level of attention his work is drawing from some of the most high-profile figures online.

Support has also come from closer to home. Paul Bristow, Member of Parliament for Peterborough, praised Leeds publicly on social media, saying he respected his decision to keep Willingham House open for paying guests rather than converting it into migrant accommodation. Bristow also pointed to the importance of the hotel for the local economy and has since expressed interest in visiting in person.

Leeds is keen to stress that he is first and foremost a businessman. He owns multiple hotels and a nationwide property portfolio. His decision to turn down an offer at Willingham House, worth around £35,000 per month over nearly seven years, was only one example of how he applies his principles to his business.

He accepts that not everyone appreciates his outspoken style. “The people who criticise me online are usually not my customers. They are not wealthy investors, they are not in property, and they have never been to my trainings,” he says. “My students, who are actually building businesses, are the ones who know the real value.”

What is harder to ignore is the calibre of the people engaging with him. Musk’s endorsement in particular cements Leeds as more than just a UK property coach. “You cannot buy that kind of validation,” one observer commented. “It shows that influential voices are paying attention.”

As Leeds continues to grow his portfolio, he is now investing internationally, with projects underway in Africa and the Middle East. Between high-profile entrepreneurs and supportive MPs, his influence is increasingly being recognised in circles far beyond property.

 

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From Zero to 400K Views: Daniel Marrujo Podcast Success

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The Daniel Marrujo Podcast didn’t begin with big sponsors, flashy studios, or a ready-made audience. It started with a simple microphone and a bold idea: to open up the world of microelectronics in a way that felt human and accessible. Today, with over 400,000 views, Marrujo’s podcast has become a surprising voice in a niche industry that is now getting mainstream attention.

The Early Spark of an Unlikely Entrepreneur

Daniel Marrujo wasn’t born into the podcasting industry. Like many entrepreneurs, he started out with nothing more than a passion for technology and a hunger to share stories that mattered. His interest in microelectronics came from years of following how chips, circuits, and tiny components power everything from smartphones to self-driving cars.

Most people overlook microelectronics because it feels too technical, too small, or too distant from everyday life. But Marrujo saw an opening: if he could break down complex ideas into conversations that felt relatable, he could give the field a cultural spotlight. That realization was the entrepreneurial spark that launched his podcasting journey.

Building a Podcast with Zero Listeners

Starting a podcast in today’s crowded market is already an uphill battle. Starting one without a budget, a marketing team, or an established name feels nearly impossible. But Marrujo leaned into what every true entrepreneur understands, you don’t need perfect conditions to begin, you just need consistency.

The early episodes of the Daniel Marrujo Podcast were raw, unpolished, and sometimes only heard by a handful of listeners. Yet Marrujo refused to stop. He treated every guest with the same respect as if he were interviewing a global tech leader. His conversations built trust, his consistency built credibility, and slowly, word began to spread.

Microelectronics: The Invisible Giant

Microelectronics is everywhere, yet often invisible. Every app, every sensor, every device in modern life depends on the relentless innovation of microchips and circuits. For decades, the field existed mostly in research labs, academic journals, and closed-door conferences.

What Marrujo did differently was to open the doors. On the Daniel Marrujo Podcast, engineers, researchers, and founders could share stories without drowning in jargon. Instead of technical papers, listeners heard real conversations, about challenges, risks, failures, and breakthroughs. That accessibility was a game-changer.

Reaching 400K Views — Why It Matters

For big entertainment podcasts, millions of downloads are the norm. But Marrujo’s 400,000 views stand out precisely because of their niche focus. His audience isn’t passive, it’s engaged, loyal, and deeply invested in the topics he covers.

Episodes from the Daniel Marrujo Podcast are shared in university classrooms, research labs, and LinkedIn communities. Startups have cited them while pitching to investors. Students use them as supplemental learning. For some professionals, they serve as the first introduction to an industry that’s shaping the future of technology.

In short, Marrujo didn’t just build a podcast, he built a resource.

Entrepreneurial Lessons from Marrujo’s Journey

Marrujo’s rise from zero to 400K views isn’t just a podcasting success story; it’s an entrepreneurial roadmap. His experience highlights strategies that any creator or founder can apply:

  1. Own Your Niche – Instead of chasing broad trends, Marrujo went deep into microelectronics, a space no one else was talking about in mainstream media.

  2. Consistency Wins – He showed up week after week, even when the audience was tiny. Over time, consistency built momentum.

  3. Authenticity Over Perfection – Listeners connected to Marrujo’s genuine curiosity more than polished production. His authenticity built a real community.

  4. Content Compounds – Each episode became part of a growing library. The more he produced, the more discoverable his podcast became.

  5. Impact Beats Scale – The true power of the Daniel Marrujo Podcast isn’t in millions of views, but in how deeply it resonates with its community.

A New Model for Creators in America

Marrujo’s story reflects a larger entrepreneurial trend in America: niche creators are rewriting the rules of influence. Instead of chasing mass markets, they are going deep into specialized industries and creating content that matters.

This model is powerful because it proves you don’t need millions of followers to build impact, you need the right followers. Whether it’s a YouTube channel on space exploration, a Substack on climate policy, or a podcast on microelectronics, American entrepreneurs are finding that focus is the new growth strategy.

For Marrujo, this meant owning a space that was overlooked, then building a reputation as one of the few voices making it accessible. In an age where every creator is trying to be everywhere, his success shows the value of being indispensable to a few.

The Future of the Daniel Marrujo Podcast

With momentum on his side, Marrujo isn’t slowing down. His podcast continues to bring on new guests, from engineers working on cutting-edge chips to entrepreneurs building hardware startups. The conversations are evolving from “what’s possible” to “what’s next.”

And the future looks bright. As microelectronics becomes more central to America’s economic and technological competitiveness, the demand for accessible storytelling will only grow. Marrujo is positioned not just as a podcaster, but as a cultural translator for one of the most important industries of our time.

Level Up Insight

The rise of the Daniel Marrujo Podcast proves that entrepreneurship in 2025 isn’t only about building products, it’s about building platforms of influence. By turning microelectronics into a conversation, Marrujo has redefined what it means to create value in a niche industry. His success is a reminder that the next wave of entrepreneurs won’t be measured by the size of their audience but by the depth of their impact.

For anyone starting at zero today, Marrujo’s journey offers the clearest lesson: pick your niche, stay consistent, and trust that real conversations still matter.

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John E. Wall: Redefining Financial Success Through Personal Transformation

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In a world obsessed with “get rich quick” schemes and extreme hustle culture, John E. Wall is challenging the narrative. His philosophy is simple yet profound, which says True financial success doesn’t just live in your bank account; it’s built into your identity.

Rather than teaching shortcuts or promoting deprivation, John focuses on transforming individuals into disciplined, high-performance achievers who can build, protect, and enjoy wealth without sacrificing lifestyle. His approach blends financial literacy, identity transformation coaching, and lifestyle design principles, creating a holistic path to lasting prosperity.

“I don’t just teach financial success, I engineer the personal transformation required to achieve and sustain it,” John says.

Breaking Away from the Scarcity Mindset

While many financial coaches push the “cut every expense” mentality, John believes wealth building should be sustainable, not restrictive. He teaches clients how to grow their finances while living a life of elegance, purpose, and impact.

“Through a rare blend of executive coaching, wealth strategy, and lifestyle design, I help people build and protect wealth without living like a monk,” he explains.

This mindset has made John a sought-after public speaker, executive coach, and financial consultant, attracting high-achieving clients who want both financial growth and a fulfilling lifestyle.

The Frameworks That Drive Transformation

At the heart of John’s coaching are two proprietary systems:

The P.A.C.E. System – For Identity Transformation

  • Perspective – Redefining how you view opportunity, challenges, and self-worth.

  • Alignment – Ensuring daily actions match long-term goals and values.

  • Clarity – Defining your desired lifestyle and measurable outcomes.

  • Execution – Building habits and discipline that make success inevitable.

The S.H.I.F.T. System – For Financial Transformation

  • Set Your Internal Programming

  • Harness High Income Thinking

  • Implement Strategic Money Management

  • Follow the Path of Value & Leverage

  • Transform Through Consistency & Growth

Through these frameworks, John equips clients with mindset mastery, strategic habits, and tailored wealth strategies, allowing them to enjoy the rewards in real time, not just in retirement.

Integration with Wise Financial

John’s expertise extends to his role as a financial consultant at Wise Financial, where he merges strategic wealth planning with emotional intelligence. This unique blend helps clients move seamlessly from vision to action, pairing personal development with custom financial solutions.

To John, public speaking, executive coaching, and financial consulting aren’t separate professions, they’re interconnected parts of a single mission:

“Transform who you are so financial freedom becomes not just possible, but inevitable.”

The Psychology Behind His Method

John draws on emotional intelligence, stoicism, and Adlerian psychology to help clients develop the resilience needed to sustain high performance.

  • From Stoicism, he teaches the discipline to act with virtue under pressure

  • From Adlerian psychology, he reinforces the power of choice and responsibility

  • From Emotional Intelligence, he equips clients to lead themselves and others effectively

From Stage to Strategy

Whether speaking at conferences or in one-on-one coaching, John is instructional and results-driven. On stage, he guides audiences through live identity shifts, showing them exactly how to evolve their thinking, habits, and financial decisions. In private coaching, he translates those insights into step-by-step, personalized strategies that align lifestyle desires with financial goals.

One client summed up the experience:

“John gave me clear advice and actionable material that finally gave me a starting point on my investment journey. Now I feel confident moving forward, and I can’t wait to work with him again.”

What’s Next for John E. Wall

With demand for his expertise growing, John is expanding his speaking engagements, workshops, and high-impact coaching programs. His upcoming initiatives aim to equip more professionals with the tools to elevate their identity, master their finances, and design a life of intention.

For those ready to rewrite their personal and financial story, John E. Wall isn’t just another speaker, he’s a strategist for lasting transformation.

For bookings, partnerships, or coaching inquiries: jevan.wall@gmail.com

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Breaking Barriers: The Challenges and Triumphs Behind Sahil Khanna’s Journey

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Sahil Khanna’s path from a chemical engineer to a digital marketing pioneer is a powerful story of overcoming obstacles and defying the odds. From his humble beginnings as a student balancing studies and freelancing to building and selling a 100-crore digital marketing agency, Sahil’s journey exemplifies persistence, strategic thinking, and the ability to turn challenges into triumphs.

The Early Struggles: A Balancing Act

Sahil’s journey began with a simple yet profound idea: to merge his engineering background with his growing passion for digital marketing. During his undergraduate years, he took on his first client while still studying chemical engineering. However, the transition from engineering to digital marketing was no easy feat. Juggling academic commitments and freelancing required immense dedication and time management skills.

The real turning point came during his MBA studies, where Sahil’s vision started to take shape. Balancing the demands of his coursework, a part-time job, and freelancing, he began building a virtual agency. But this period was fraught with challenges, managing clients while still learning the intricacies of digital marketing was not easy. It demanded relentless determination and an ability to pivot quickly when necessary.

Turning Point: The Shift to Entrepreneurship

After completing his MBA, Sahil worked in a corporate job to gain more experience. However, it didn’t take long for him to realize that his true calling lay in entrepreneurship. With his growing expertise in digital marketing, Sahil made the bold decision to leave his job and focus fully on his agency. This was not an easy decision, and it came with its own set of risks, including the fear of failure and uncertainty. But his commitment to his vision was unwavering.

During this phase, Sahil faced the challenge of scaling his operations. As he transformed his virtual agency into a full-fledged digital marketing company, the competition grew fiercer. But Sahil’s approach, which combined technical expertise with marketing strategies, paid off. His agency flourished, ultimately reaching a point where it was sold for over 100 crores, a testament to the value he had built through hard work and smart decision-making.

Reinventing Himself: A Passion for Content Creation

Despite his success in digital marketing, Sahil recognized a shift in the industry. As businesses sought ways to establish strong digital identities, Sahil saw an opportunity to evolve once again. His next move was to dive into content creation, seeing it as the next frontier for digital success.

Starting with his own YouTube channels, Sahil built a following by offering accessible, actionable digital marketing insights. His dedication to simplifying complex marketing concepts set him apart from others in the space, earning him a loyal audience. Over time, Sahil scaled his content creation efforts, launching 7 YouTube channels, which collectively garnered over 2 million subscribers.

Building a Personal Branding Empire

Sahil’s passion for content creation didn’t stop at YouTube. He recognized the growing demand for personal branding solutions and launched a full-service content creation agency. This new venture focused on providing end-to-end services, from setting up YouTube channels to editing and publishing, offering entrepreneurs and business owners the tools to build their personal brands.

Despite facing the challenge of starting from scratch in this new domain, Sahil’s experience in digital marketing allowed him to navigate the content creation landscape with ease. His success in this venture is a result of his deep understanding of both technical and creative aspects, which gave him the edge in a highly competitive market.

Empowering Others: The Solopreneur Blueprint

One of Sahil’s greatest triumphs has been his ability to mentor and inspire others. Through his “Solopreneur Blueprint” program, he shares his expertise with individuals looking to build their own successful digital ventures. This program, which teaches aspiring entrepreneurs to create high-margin agency businesses with minimal overhead, is a culmination of Sahil’s own experiences.

The program emphasizes personal branding, automation, and digital leadership, providing actionable advice and real-world training. By empowering others to break free from traditional work structures, Sahil is giving them the tools to become the CEOs of their own lives, further cementing his legacy as not just a digital marketing expert but a mentor and leader.

A Legacy of Overcoming Challenges

Sahil Khanna’s story is one of breaking barriers at every stage of his journey. From balancing studies and freelancing to scaling and selling a multi-crore agency, Sahil’s ability to turn obstacles into stepping stones is a testament to his perseverance. His transition from digital marketing to content creation and his efforts to empower other entrepreneurs through his “Solopreneur Blueprint” program showcase his commitment to continuous growth and helping others achieve success.

Sahil’s journey proves that with the right mindset, any challenge can be transformed into a triumph, and every setback can serve as the foundation for future success. As he continues to shape the digital marketing landscape and mentor the next generation of entrepreneurs, his legacy will undoubtedly inspire others to break through their own barriers and achieve greatness.

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From Ancient Wisdom to Zero Limits: Lidia Kuleshnyk’s Revolutionary Approach to Executive Wellness

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How a wellness visionary is transforming high-performance coaching by bridging 12 Ancient Universal Principles with modern executive needs*

 

In a world where executive burnout has reached epidemic proportions and traditional wellness approaches fall short, one visionary is pioneering a revolutionary path forward. Lidia Kuleshnyk, known as Lady Apona, isn’t just another wellness coach, she’s a bridge between ancient wisdom and modern high-performance needs, recently featured in the groundbreaking “Zero Limits” movie alongside renowned author Dr. Joe Vitale.

 

The Zero Limits Connection: Where Ancient Meets Infinite

 

Kuleshnyk’s feature in the Zero Limits Movie represents more than just recognition, it’s validation of her unique approach to achieving what she calls “the Zero Point of all possibilities.” In the film, she shares her transformative story of healing chronic illness and demonstrates how equine therapy can activate the peace and empowerment that already exists within each person.

“The Zero Point is that place of mastering Taoist non-attachment where you can easily discern and deflect external stressors,” explains Kuleshnyk. “It’s becoming the Buddha, sitting in the middle of the burning inferno, untouched by the flames around you.”

This isn’t metaphorical philosophy, it’s practical methodology that has earned her recognition as a recipient of the Ranath Media Lifetime Achievement Award 2025 and multiple industry honors.

 

Beyond Mindset: The 12 Ancient Universal Principles Revolution

 

While mainstream coaching focuses on mindset shifts, Kuleshnyk goes deeper, utilizing what she calls her “12 Ancient Universal Principles” based on Taoist non-attachment. These principles, combined with her three pillars of lasting self-empowerment, Being Centered, Connected, and Conscious™, create what she describes as “a flow state where one moves beyond mindset into a new paradigm of what is possible.”

 

This approach resonates powerfully with her target audience: overworked CEOs, C-Suite executives, and high performers who’ve mastered traditional success strategies but still struggle with chronic stress and burnout.

 

“Unlike modern mindset approaches, I have 30 years of expertise in deep healing and deep transformation,” Kuleshnyk notes. “I help clients resolve not just performance issues, but chronic illness, terminal diagnoses, and the chronic stress that leads to serious health conditions.”

 

The Evolving Self-Mastery Mastermind: Where Leaders Transform

 

At the pinnacle of Kuleshnyk’s offerings sits her exclusive “Evolving Self-Mastery: Mindset, Power, and Consciousness for Limitless Growth” mastermind, a program designed for executives and thought leaders who have already mastered high-level skills but are ready to expand into new frontiers of their limitless potential.

“This mastermind is a circle of conscious leaders who are the pioneers of expanding consciousness,” she explains. “They’re applying wisdom to experience unprecedented heights of growth while helping humanity navigate this incredible paradigm shift in human consciousness.”

One executive client captured the transformative power of her approach: “With your focused presence, you activated within me parts of myself that were yearning to come out, but I couldn’t access on my own.”

 

The Healing Power of Horses: Ancient Wisdom in Action

 

What truly sets Kuleshnyk apart is her integration of equine therapy into high-performance coaching. At her horse rescue sanctuary, Apona Healing Ranch in Ontario, Canada, she demonstrates how “honouring the divinity of horses” helps leaders connect with their own divinity and remember their self-worth and empowerment.

“When we stand in stillness, silence, and presence with horses, their unconditional love activates our intuition, heart, and spirit,” she shares. “This dissolves barriers and creates lasting connection of inner peace and strength.”

 

Turning Crisis Into Success: The Conscious Leadership Imperative

 

Kuleshnyk’s ultimate message transcends individual transformation. She’s passionate about empowering conscious leaders to feel secure and confident in their ability to “turn any crisis or situation into success and activate human potential to turn lead into gold.”

Her signature program, “The High Performer’s Secret: 90 Days to Conquer Stress, End Burnout and Create More Energy,” offers a streamlined system for busy executives, while her mastermind provides ongoing support for sustained transformation.

 

The Future of Executive Wellness

 

As traditional approaches to executive wellness prove insufficient for modern challenges, Kuleshnyk’s ancient-meets-modern methodology offers what New York Weekly called “something increasingly precious: a sustainable path to true power, performance, and possibility.”

Her approach addresses a critical gap in the market, while coaches like Tony Robbins and Brendon Burchard focus on performance optimization, Kuleshnyk uniquely combines deep healing expertise with high-performance coaching, creating what she calls “the roadmap to exponential success.”

 

Reclaiming Sovereignty in Leadership

 

“What makes my approach unique is that it’s not just about achieving goals,” Kuleshnyk emphasizes. “It’s about reclaiming your sovereignty, living as the conscious leader of your life, and becoming a conscious leader of the world.”

This vision of conscious leadership couldn’t be more timely. As executives face unprecedented challenges—from global uncertainty to personal burnout, Kuleshnyk’s integration of ancient universal principles with modern coaching creates a trusted pathway to lasting transformation.

 

The Zero Limits Life: A New Paradigm

 

Through her feature in the Zero Limits Movie and her comprehensive coaching programs, Kuleshnyk offers executives something rarely found in traditional wellness approaches: a methodology that addresses the root causes of stress while building sustainable foundations for limitless growth.

“Each person can achieve their goals and dreams, create a limitless life and attract miracles, in any circumstance, with lasting self-empowerment,” she states. “This is about moving beyond what you thought was possible and claiming your place as a great conscious leader.”

For executives ready to move beyond traditional mindset work and into the realm of conscious leadership, Kuleshnyk’s approach represents not just personal transformation, but a pathway to becoming the visionary leaders humanity needs during these transformative times.

 

 

*To learn more about Lidia Kuleshnyk’s:

 

Zero Limits Movie feature, and the Zero Limits Movie Movement, visit www.AponaHealing.com/movies

Zero Limits Movie is scheduled to be released in September 2025

High Performance Wellness Coaching Programs, including the exclusive “Evolving Self-Mastery” Mastermind, visit www.AponaHealing.com/coaching

*For interviews, speaking engagements, or additional information about Lidia Kuleshnyk’s four pathways to wellness programs and Zero Limits Movie feature, visit www.AponaHealing.com

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Unconventional Wisdom for the Scrappy CEO: Colin Davis on Coaching Underdog Entrepreneurs

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When underdog entrepreneurs go looking for a coach, they’re not chasing credentials, they’re searching for someone who understands the weight of real leadership and the complexity of building something from the ground up. That’s the heart of First Principles Coaching, based in Richmond, Virginia. The founder of First Principles Coaching,  Colin Davis, helps small business owners cut through complexity, stay accountable, and lead with clarity by drawing on real-world experience and timeless principles, not trendy corporate theory.

From Monk to Mentor: A Journey of Purpose

Colin’s professional story doesn’t start in a boardroom, it starts in silence. For nine years, he lived as a missionary and monk, cultivating habits of mindfulness, discipline, and deep listening. In that time, he helped churches and ministries align their teams, grow their communities, and find shared purpose skills that would later become central to his coaching philosophy.

But it wasn’t until later in life, after years of leading church organizations and nonprofit teams, that Colin felt the pull toward entrepreneurship. “I saw how small businesses could transform communities, families, and individual lives,” he explains. “It reminded me of my dad, who lost everything in business, and then rebuilt it from scratch. That had a profound impact on me.” 

First Principles Coaching: Built for the Underdog

Colin didn’t launch First Principles Coaching with a flashy investor pitch or Silicon Valley buzz. He built it on grit, trust, and one core belief: small business owners deserve the same level of strategic and personal support that executives at large companies get.

His coaching practice focuses on founders with teams of 2–10 employees, often bootstrapped businesses that have grown organically but now face the challenges that come with scale. These entrepreneurs are often overwhelmed, misaligned, and stuck. Colin steps in with a unique hybrid model that combines:

  • A proven curriculum on time management, systems, mindset, and team building 
  • Custom coaching to address real-time problems as they arise 
  • Psychological insight into how leadership and emotion intersect 
  • Holistic systems thinking that looks beyond surface symptoms 

This approach has led to tangible results. Two of his clients recently saw 3x revenue growth over 2.5 years. The average growth across all clients? A remarkable 40%. But Colin is quick to emphasize: “The real success isn’t just revenue, it’s alignment. When a business owner becomes the best version of themselves, the business transforms too.”

Coaching Without Credentials And Proud of It

The executive coaching industry often leans heavily on titles and degrees. But Colin believes lived experience, self-awareness, and results matter more. “Like most of my clients, I don’t have an Ivy League education, but I know what it means to lead under pressure, to navigate failure, and to help others do the same,” he says. “My first principles come from philosophy, psychology, and most importantly, real life.”

His work is inspired by ancient thinkers like Socrates, Aristotle, and Epictetus. These thinkers emphasized knowing oneself before leading others, a principle Colin lives by. In fact, the name First Principles Coaching draws directly from this idea: get to the root, understand the cause, build from the foundation.

Why Small Business? Why Now?

Colin has a soft spot for very small businesses, and it’s deeply personal. “My dad was a small business owner. I saw him fail, and I saw him rise again. I know the highs and the heartbreaks. That’s why I work with founders who are in the trenches. They don’t need jargon. They need clarity, accountability, and a strategy that works.”

And in today’s economic climate, where uncertainty is the norm, Colin’s grounded, no-nonsense coaching is a lifeline for many. Surprisingly, the recession hasn’t dented his business. In fact, it’s made his value clearer. “When everything feels unstable, you need someone who can help you make sense of the chaos and build on solid foundations.”

A Vision for the Future

Looking ahead, Colin envisions growing First Principles Coaching into a national or even international coaching firm with a small team of like-minded coaches serving entrepreneurs across the spectrum, from startup solopreneurs to executive teams. But his ultimate goal goes beyond numbers: he wants to spark a ripple effect of purpose-driven leadership. He imagines communities transformed, relationships deepened, and business owners who are more fulfilled, not just more profitable.

Colin Davis may not fit the traditional mold, but maybe that’s the point. He’s not offering glossy slogans or recycled frameworks. He’s offering something far more important in today’s business world: mental clarity, alignment from the inside out, and real results.

With Colin Davis, coaching isn’t about credentials. It’s about character. It’s about results. And it’s about finally becoming the kind of leader your purpose in life calls you to.

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