If youโre building a startup, launching a product, or scaling a tech brand, thereโs one dream headline many founders share: Get Featured in TechCrunch.
Why? Because a TechCrunch feature doesnโt just bring traffic โ it brings credibility, investors, partnerships, and momentum. Itโs the kind of media coverage that can transform a startup from โunknownโ to โunmissableโ overnight.
But letโs be honest โ getting featured in TechCrunch isnโt easy. It requires more than a press release and a prayer. It takes strategy, storytelling, timing, and the right media approach. In this guide, weโll break down exactly how to increase your chances โ and how brands like yours can make it happen.
Why Being Featured in TechCrunch Matters
TechCrunch isnโt just another tech blog. Itโs a global authority in startup news, innovation, venture capital, and emerging technology. When your brand appears on TechCrunch, you instantly gain:
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โ Trust from investors and stakeholders
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โ Exposure to millions of readers
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โ Strong SEO backlinks
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โ Media credibility that opens more doors
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โ Social proof that boosts conversions
In todayโs competitive tech landscape, visibility equals opportunity. And TechCrunch visibility? Thatโs next-level.
What TechCrunch Actually Looks For
Before pitching, itโs crucial to understand what TechCrunch cares about. They donโt feature companies just because theyโre new โ they feature companies because theyโre newsworthy.
Hereโs what catches their attention:
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Product launches or major updates
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Funding rounds and investor announcements
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Breakthrough innovations or disruptive ideas
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Rapid growth, user traction, or market expansion
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ย Impactful solutions in AI, fintech, SaaS, healthtech, climate tech, and more
If your story doesnโt feel newsworthy, it wonโt get published โ no matter how well written it is.
The Power of a Strong Story
To get featured in TechCrunch, you need more than data โ you need a story.
Instead of saying:
โWe launched a new SaaS platform.โ
Say:
โWe built a tool that saves small businesses 40% of their time and 30% of their operating costs โ and weโre scaling globally.โ
Journalists want impact, emotion, and real-world relevance. They want to know:
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What problem are you solving?
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Why does it matter right now?
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How does it change the industry or peopleโs lives?
This is where many founders struggle โ and where professional PR makes a massive difference.
How to Pitch TechCrunch (The Right Way)
Hereโs what an effective TechCrunch pitch includes:
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A compelling subject line
Example: โExclusive: AI startup reduces cybersecurity breaches by 60%โ
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A strong hook in the first 2โ3 lines
Journalists skim. Make them stop.
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Clear news value
Whatโs happening? Why now?
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Proof and credibility
Metrics, traction, funding, users, or partnerships.
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Concise and respectful tone
No fluff. No pressure. No desperation.
Pitching TechCrunch isnโt about begging โ itโs about presenting a story theyโd want to tell.
Why Most Founders Fail to Get Featured
Letโs be real โ most startups donโt get featured in TechCrunch because they:
Itโs not that their product isnโt good โ itโs that their pitch isnโt strategic.
Thatโs where experienced PR professionals step in.
How Level Up PR Helps You Get Featured in TechCrunch
At Level Up PR, we specialize in helping tech brands, startups, and founders get featured in TechCrunch and other top-tier publications โ not through shortcuts, but through smart, ethical, and effective PR strategies.
Hereโs how we do it:
1. Strategic Story Positioning
We craft your narrative around what journalists actually want โ not just what you want to say.
2. Targeted Media Outreach
We pitch the right journalists at the right time with personalized, high-conversion media angles.
3. Newsworthy Angle Creation
No big announcement? No problem. We help uncover hidden stories within your brand โ from customer success to market trends.
ย 4. Relationship-Based PR
We donโt blast emails. We build relationships โ which leads to better placements, faster responses, and higher-quality coverage.
ย 5. Measurable Results
Our clients donโt just get features โ they get traffic, leads, funding interest, and industry authority.
Real Benefits After You Get Featured in TechCrunch
Once you get featured in TechCrunch, the impact goes far beyond a headline:
Surge in website trafficย Increase in inbound leads
Investor interest and credibility
Media snowball effect (other outlets follow)
ย Higher Google rankings due to strong backlinks
Itโs not just PR โ itโs a growth catalyst.
Final Thoughts: Your Feature Is Closer Than You Think
Getting featured in TechCrunch may feel like a long shot โ but with the right story, strategy, and support, it becomes a real, achievable goal.
You donโt need to be a unicorn. You donโt need a billion-dollar valuation. You just need:
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A meaningful story
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A strong news angle
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The right media approach
And if you want expert guidance, Level Up PR is here to help your brand rise above the noise and into the spotlight.
ย Ready to get featured in TechCrunch? Letโs make it happen.