Zendaya Takes Center Stage in Louis Vuitton’s Dreamlike Resort 2025 Campaign

The glamour of the Italian Riviera meets cinematic fantasy in Louis Vuitton’s latest campaign  and at the heart of it stands Zendaya, not just as the face of the collection, but as a towering icon of luxury, elegance, and modern wanderlust.

The Dune and Challengers actress appears larger than life — literally — in the French fashion house’s Resort 2025 campaign. Captured by acclaimed fashion photographers Inez van Lamsweerde and Vinoodh Matadin, the visuals showcase Zendaya in surreal, oversized proportions, casting an ethereal presence over quaint European coastlines, where she seems to dwarf mountains, beach umbrellas, and coastal villas alike.

Slated to debut in select print magazines this Sunday, the full campaign will roll out across Louis Vuitton’s global social media platforms on May 16. But the buzz has already begun, thanks to the bold concept and the star power of its muse.

A Cinematic Vision of Wanderlust

Shot against the sun-drenched backdrops of the Italian Riviera, the campaign evokes a fantasy of travel and escapism. Zendaya lounges on a sandy shore in a tailored black mini dress with intricate embroidery and an open back, her bare feet inches from the turquoise sea. In another image, she towers over a sleepy seaside village, her long limbs folded elegantly, a Louis Vuitton Capucines bag resting casually on her arm like a token from another world.

The campaign plays with scale in ways both whimsical and sophisticated — blending high fashion with dreamlike visual storytelling. According to Louis Vuitton, the choice to present Zendaya as an outsized figure was intentional: a metaphor for her larger-than-life presence in culture, fashion, and cinema. While the brand has kept the technical details behind the surreal imagery under wraps, it’s clear that the production leans heavily into artful illusion, merging digital mastery with timeless fashion photography.

Art, Fashion, and Fantasy Collide

The Capucines bag, a central character in Zendaya’s fashion narrative with Louis Vuitton, is once again featured prominently — this time in a chic leather and wicker design that perfectly complements the Resort collection’s summer-ready aesthetic. The juxtaposition of the refined handbag against whimsical visuals reinforces the idea that luxury can be both aspirational and imaginative.

Art direction was helmed by Lina Kutsovskaya of BeGood Studios, whose visionary approach helped bring the fantasy to life. Styling was handled by Zendaya’s longtime collaborator, Law Roach, who has helped shape her into one of today’s most daring and influential style icons. Hair and makeup were crafted by Ursula Stephen and Ernesto Casillas, respectively, contributing to the effortless, windswept look that defines the campaign’s mood.

“Zendaya portrays the desire for travel that makes the resort collection so true to the spirit of Louis Vuitton,” the brand noted in a statement — a poetic reflection of the season’s inspiration: the modern jet-setter who seeks not just destinations, but experiences.

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The Ghesquière Era, Reimagined

The Resort 2025 collection was first unveiled last May in Barcelona’s iconic Park Güell — the whimsical creation of Antoni Gaudí. There, Louis Vuitton’s artistic director for women’s collections, Nicolas Ghesquière, brought his signature futuristic elegance to life against a backdrop of colorful mosaic and curving architecture. It was a show rooted in contrast: Old World setting meets cutting-edge design — a perfect prelude to this fantastical campaign.

Ghesquière’s vision for the resort line leans into sculptural silhouettes, fluid tailoring, and eclectic accessories that travel effortlessly between city and seaside. Zendaya’s campaign looks, including the embroidered mini dress and minimal leather thong sandals, capture the collection’s balance between playfulness and polish.

Zendaya and Vuitton: A Powerhouse Partnership

Since becoming an ambassador for Louis Vuitton in 2023, Zendaya has played an instrumental role in reshaping the brand’s narrative for a new generation. Her first campaign spotlighted the Capucines handbag — a symbol of Vuitton’s heritage and innovation — and was met with widespread acclaim. She later fronted the revival of the house’s collaboration with Takashi Murakami, which brought back the iconic multicolor monogram first introduced in 2003.

Zendaya’s influence is more than just image — it’s cultural. From her Emmy-winning role in Euphoria to her red-carpet dominance and fashion-forward risks, she brings an authenticity and edge that resonates across age groups and geographies.

Her collaboration with Louis Vuitton not only reflects the brand’s evolution but also cements her status as one of fashion’s most powerful muses.

A Campaign That Redefines Scale

While fashion campaigns often rely on fantasy, few manage to execute it at this level. The Resort 2025 visuals challenge perception and push the boundaries of what a luxury fashion campaign can be. In doing so, Louis Vuitton invites its audience to dream bigger — about fashion, about travel, and about the possibilities of creative expression.

Zendaya doesn’t just wear the clothes; she becomes the vision, turning beach towns and cliffside villas into her runway. It’s fashion as spectacle — and as storytelling.

With this campaign, Louis Vuitton doesn’t just sell a collection. It offers an invitation to escape — one towering image at a time.