In a world where businesses are constantly evolving, one name stands out as a pioneer of growth hacking—Abhimanyu C Jivraj. Based in India, Abhimanyu is a versatile growth hacker whose expertise transcends traditional marketing. While many associate growth marketing with advertising and brand awareness, Abhimanyu’s approach dives deeper into the very fabric of business operations, touching everything from research and development (R&D) to finance and engineering. His methodology aligns with the A3R3 funnel (Awareness, Acquisition, Activation, Retention, Revenue, and Referral), a sophisticated model that fosters long-term success for companies by improving both products and services and also their marketing and customer experience over time.
Abhimanyu describes growth hacking as what Einstein would call an “inch equation that explains the universe”—except, in this case, it explains the intricacies of business growth. It’s a common misconception that growth hacking and growth marketing are the same. Growth hacking, however, takes a holistic view by focusing on all business functions and emphasizing innovation and continuous improvement. “You’ll find ‘growth marketer’ on my website, but in the truest sense, I am a growth hacker,” says Abhimanyu.
A Journey of Bold Choices and Strategic Innovation
Abhimanyu’s career path is as unconventional as it is inspiring. He began his professional life as a print engineer but quickly realized that the printing industry offered little room for innovation. Despite societal and familial pressure to follow the traditional route of an engineer, Abhimanyu pursued his passion for marketing and business. His decision wasn’t easy—switching careers and stepping into the unknown was met with resistance, especially in a society where the herd mentality often prevails.
However, his determination paid off. Abhimanyu built a reputation as a strategic thinker with a flair for digital and customer experience management. His work with Fortune 500 brands showcases his ability to achieve exceptional results.
Growth Hacking: The A3R3 Funnel and Beyond
The turning point in Abhimanyu’s career came when he discovered the A3R3 funnel during his tenure at a Singapore-based digital agency. Originally coined by American Investor Dave McClure as the Pirate Metrics (AAARRR), the framework provides a comprehensive strategy for businesses to scale. Later marketers expanded on this concept by incorporating awareness as a crucial element, thus creating the A3R3 funnel—a model that not only focuses on customer acquisition but also emphasizes retention and revenue generation through product-led growth.
Inspired by Sean Ellis, who popularized growth hacking, Abhimanyu connected with Ellis on LinkedIn and immersed himself in the methodology. “Reading his book ‘Hacking Growth’ by mistake turned out to be a life-changing event,” Abhimanyu says. His commitment to this growth-focused approach is evident in his achievements, including the gamification of stock investing for college students, (a project in which Abhimanyu worked) which led to a doubling of website traffic in just three months.
Setting the Standard for Growth Hackers Worldwide
Abhimanyu’s multifaceted background and ability to integrate various business functions into growth hacking sets him apart from his peers. Traditional marketers often focus narrowly on marketing, but Abhimanyu sees the bigger picture. He compares it to how we perceive the Earth as flat by gazing when in reality, it’s a complex, spherical entity. “A growth hacker’s job is to understand the entire ecosystem of a business,” he explains. This mindset has enabled him to provide consultancy to businesses
Through his work, Abhimanyu hopes to inspire others to embrace growth hacking as a tool for innovation and transformation. He believes that focusing solely on one area limits the potential for true impact. “The beauty of growth hacking is that you can start small in your field—whether it’s marketing, operations, or branding—and then expand as you learn more.”
Facing the Future: Resilience and Opportunity
In challenging times, such as recessions, Abhimanyu sees opportunities where others might only see risk. He believes that businesses should focus on investing and growing during downturns, rather than retreating. “Recession is a blessing in disguise. This is when companies should be buying out competitors, integrating vertically, and focusing on smart branding and marketing,” he advises.
As Abhimanyu continues to carve out his place in the global growth hacking space, his vision for the future is clear. He aims to help businesses leverage the A3R3 funnel to create sustainable economic moats. His mantra, inspired by Bruce Lee—”Empty your mind, be formless, shapeless—like water”—perfectly encapsulates his approach to growth hacking: adaptable, innovative, ever-evolving, and boundary-breaking.
Final Thoughts
Abhimanyu C Jivraj’s journey from print engineering to becoming one of India’s most versatile growth hackers is a testament to his relentless pursuit of innovation and excellence. His ability to apply the principles of growth hacking across various business functions sets him apart from traditional marketers and positions him as a thought leader in the field. For Abhimanyu, the future is all about expanding his impact and inspiring others to embrace the growth hacker mindset—one that leads not just to business success, but to continuous learning, adaptation, and innovation.
In his words: “Never stop learning, and always be open to new opportunities.”
