At aUbisoft event, CEO Yves Guillemot explained he envisions great goals for gaming. He shared that the company’s biggest Triple-A (AAA) games will now be priced at $70.
“When it comes to disruptive technologies, we are always first” — this was Guillemot’s statement at the Ubisoft gathering. At the time, he referred to the upcoming pirate game Skull & Bones. Unlike Assassin’s Creed IV: Black Flag, narrative threads and stealth mechanics are removed from Skull & Bones. It was those factors that made the former title unappealing for some players.
Skull & Bones will be the first AAA game to introduce the new $70 price point. Until recently, a standard edition game from Ubisoft had a price cap of $60. Pre-orders for the PS5 and Xbox Series X|S versions are now available on Amazon for $69.99. When directly ordered from the Ubisoft store, players can purchase it for only $59.99. Future updates may cause a spike, so those who want to secure the game for a lower price need to do so now.
Ubisoft has always aimed to make games accessible, underpinning the company’s success thus far. Guillemot said franchises such as Assassin’s Creed, Far Cry, and Tom Clancy’s Rainbow Six produced over $304 million for Ubisoft. The CEO strives to stay ahead of the game. Currently, the company’s exploring different platforms. Most of its interest is in decentralized, virtual gaming— which doesn’t come as a shock. In our previous post, we even discussed how the metaverse would likely be utilized as a giant virtual casino. By adopting decentralized gaming and releasing quality AAA games, Ubisoft can surely reach new people and distinguish its offerings.
Triple-A games like Skull and Bones are Akin to blockbuster movies. A substantial budget is assigned for both development and marketing. Technical aspects like graphics and audio design are prominent in these games.
These types of games require high-performing equipment to maximize the gameplay experience. Specifically, a gaming PC is required to run these apps smoothly. The Razer Raptor boasts a 165 Hz refresh rate and THX® Certified visual clarity, so the evocative storytelling AAA games are known for can certainly be maximized. AAA games are also immersive, which is why players reach for wireless earbuds with noise-canceling features. Panasonic RZ-500W allows users to reduce ambient noises, making it easier to focus on the game’s fantastic animations and detailed sound effects.
As it stands, Ubisoft isn’t the only one who announced raised game prices. When new consoles peaked in 2020, major publishers like Sony, Activision, and 2K games sold specific titles at $70. Those who enjoy playing AAA games may also need to anticipate more titles with increased prices.
