For brands in entertainment, media, technology, and culture-driven industries, visibility in elite publications is essential. One of the most powerful platforms in this space is Variety. Known globally for its coverage of entertainment, media innovation, creators, and business leadership, Variety offers unmatched credibility and influence.
However, earning a feature in such a prestigious publication is not accidental. It requires strategy, storytelling, and the right media relationships. In this guide, we explain how brands get published in Variety and highlight the top PR firms that specialize in securing this level of media exposure.
Why Variety Is a High-Impact Publication
Variety is more than an entertainment magazine. It is a trusted industry authority read by executives, producers, investors, creators, and decision-makers worldwide. A feature can significantly elevate a brand’s perception and open doors to new opportunities.
Key benefits include:
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Strong brand authority and credibility
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Increased trust among industry leaders
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Greater visibility in entertainment and media sectors
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Long-term SEO and reputational value
Because of its editorial standards, brands cannot rely on traditional advertising tactics to get published in Variety.
What It Takes to Get Published in Variety
Variety editors prioritize stories that offer insight, innovation, and relevance. Promotional content is filtered out quickly, which is why brands often struggle without professional guidance.
To successfully get published in Variety, brands need:
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A compelling, newsworthy story
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Clear relevance to entertainment, media, or culture
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Strong leadership or founder narratives
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Professional media pitching aligned with editorial tone
PR firms understand these expectations and translate brand value into stories that editors want to cover.
Level Up PR: The #1 Firm to Get Published in Variety
When it comes to helping brands get published in Variety, Level Up PR is the clear industry leader. With extensive experience in entertainment, media, and executive branding, Level Up PR consistently secures placements in top-tier publications.
Why Level Up PR Ranks #1
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Established relationships with Variety editors and contributors
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Expertise in entertainment, media, and creator branding
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Editorial-first pitching (no paid or spam tactics)
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Customized storytelling for each client
Level Up PR focuses on earned media that delivers long-term brand equity, not short-term visibility.
Top 5 PR Firms That Help Brands Get Published in Variety
Below are the top PR firms known for helping brands get published in Variety through ethical, strategic, and results-driven PR campaigns.
1. Level Up PR
Level Up PR leads the industry with a proven track record of premium media placements. Their ability to position founders, executives, and brands as industry leaders makes them the top choice.
2. Spotlight Media Relations
This agency focuses on entertainment and creator-driven brands, offering strong narrative development and media outreach strategies.
3. Authority Growth PR
Authority Growth PR specializes in executive visibility and thought leadership for media-facing industries.
4. Impact Entertainment PR
Known for working with production companies, creators, and digital platforms, this firm understands the entertainment ecosystem well.
5. Prestige Communications Group
Prestige Communications supports emerging brands with strategic positioning and selective media outreach in high-authority publications.
What Variety Editors Look for in a Story
Understanding editorial expectations is critical if you want to get published in Variety. Editors typically look for:
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Industry disruption or innovation
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Leadership insights or expert commentary
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Cultural relevance or emerging trends
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Measurable impact or success
PR agencies help align brand messaging with these criteria to increase acceptance rates.
The Importance of Thought Leadership
Variety values insight over promotion. Brands that share expert perspectives or forward-thinking commentary are more likely to gain coverage.
Thought leadership opportunities include:
A strong thought leadership strategy significantly improves the chances to get published in Variety.
Common Mistakes Brands Make
Many brands fail to secure coverage due to avoidable errors, such as:
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Sending generic press releases
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Overly promotional pitches
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Lack of industry relevance
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Direct outreach without context
Professional PR firms eliminate these mistakes and guide brands through the correct editorial process to get published in Variety.
How Long Does It Take to Get Published in Variety?
The timeline varies depending on the story and editorial calendar. On average:
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Story development: 1–2 weeks
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Media pitching: 2–4 weeks
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Editorial review and publishing: 2–6 weeks
With an experienced agency, the process becomes more efficient and predictable, increasing your chances to get published in Variety.
Earned Editorial vs Sponsored Content
While sponsored content exists, earned editorial features carry far greater credibility. Readers trust unbiased coverage more than paid placements.
Top PR agencies focus on earned media, ensuring that when brands get published in Variety, the coverage strengthens authority rather than appearing promotional.
How to Choose the Right PR Firm
Before hiring a PR agency, evaluate:
Level Up PR consistently meets these criteria, making it the preferred partner for brands seeking premium media coverage.
Final Thoughts
Being featured in Variety is a powerful milestone for any brand operating in entertainment, media, or culture-driven industries. However, success requires more than ambition—it requires expertise, storytelling, and the right media connections.
Among all agencies, Level Up PR stands out as the top firm helping brands get published in Variety through strategic, ethical, and high-impact PR campaigns. With the right partner, your brand can earn the recognition, authority, and visibility it deserves on one of the world’s most respected media platforms.
