Sustainability has become a matter of discussion in the fashion industry as celebrities are attending red-carpet events in the outfits they already have worn earlier.
All through the recent events, luminaries preferred to pull out the outfits from their closets rather than buy new ones to promote their sustainable fashion choices.
Red Carpet Green Dress, an organization that works with celebrities to encourage sustainable fashion moments, is leading this movement. The CEO of this organization, Samata Pattinson, says that they want to bring global cultural sustainability to the forefront of discussion and action in the fashion and design sector.
Rewearing old, vintage, and archival outfits at grand events might look like an artistic action. However, it still makes the celebrities convey what they want to express through their choice of outfits. Remake’s director of communications Katrina Caspelich asserts that “Outfuts you wear, say a lot about you.” “And in the realm of fashion, it indicates they are concerned with the women who make our clothes and the environment.”
Celebrities taking an initiative in promoting sustainable fashion choices can help set trends and inspire others to consider picking up on the same. At the “Avatar: The Way of Water ” premiere, costume designer Jen Markham appeared in an outfit from her closet and shared her experience in a TikTok video. She believes that the Red Carpet Green Dress and the film’s environmental theme inspired her to skip buying a new outfit.
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It is crucial to remember that re-wearing clothing is not necessarily about sustainability. Caspelich believes that there is no need to purchase new apparel and that trends are irrelevant. It’s acceptable to flaunt your favorite piece of clothing frequently.
A change in society will be needed to encourage sustainable fashion, and influential people and celebrities could potentially pave the way. According to Pattinson, “We want to start the conversation and show people how they too can get involved.” And perhaps a good place to start is on the red carpet.
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The fashion industry still has a way out there to minimize its carbon footprint and protect the people involved in manufacturing our garments. We need to be optimistic about bringing a change in society, and it is possible with the support of influential public figures along with public awareness.
Furthermore, common people can also contribute to fashion sustainability as celebrities are not the only ones who influence the masses. Purchasing used clothes is one easy alternative you can opt for, says Caspelich. “There are a ton of fantastic pieces out there just waiting to be discovered, and by purchasing used clothes, you are mitigating the need for purchasing new clothes,” she added.
Purchasing durable clothing that will last a long time, repairing and modifying things rather than tossing them out, and supporting environmentally conscious firms are further strategies to lessen your fashion footprint.
Promoting sustainability in fashion ultimately aims to transform the industry into one that prioritizes profit over the well-being of people and the earth. And we can bring that vision to life with the backing of programs like Red Carpet Green Dress and with the support of both celebrities and common people.
