Tesla has one more time slashed its electric car prices intending to drive in more sales. Tesla announced the price drop following the record sales of 422,875 cars across the globe in the first quarter of 2023. Tesla’s more costly Model S and Model X vehicles are included in the price drop, which ranges from 2% to over 6%.
Tesla has reduced the cost of its Model S and Model X vehicles by $5,000 to $84,990 and $94,990, respectively. These models have been selling less quickly. The cost of the more cost-effective Model 3 and Model Y vehicles has also decreased by $1,000 and $2,000, respectively. These price reductions result in the following current pricing for Tesla vehicles:
Model S: $84,990
Model S Plaid: $104,990
Model 3: $41,990
Model 3 Performance: $52,990
Model X: $94,990
Model X Plaid: $104,990
Model Y Long Range: $52,990
Model Y Performance: $56,990
Also Read: Biden Administration Issues Rules for Electric Vehicle Tax Credits, Restricting Eligibility Based on Sourcing Requirements
Elon Musk, Tesla’s head, is stressing the need of lowering the current prices of Tesla vehicles for two reasons. The first one is increasing customer demand. Second, he seems in the favor of making Tesla vehicles more affordable. Musk had recently remarked, “Price plays a crucial role. A lot of customers want to purchase Tesla vehicles, but they can not do so because of high prices. Provided that, these price drops make a difference for average customers.”
Also Read: Middle East on ‘radar’ of global investors as it enjoys IPO boom
Potential buyers are happy to hear that Tesla’s car prices have begun to go down and that increasing affordability is “essential to become a multimillion vehicle maker.” Existing Tesla owners, though, might not be as thrilled by the price drop. Their automobiles’ resale prices have fallen as a result of the price reductions.
The price drops have garnered several mixed responses. Some worry about the effect on the resale value of their current Tesla vehicles, while some view it as a means to encourage more people to purchase electric vehicles. But, Tesla’s move to lower pricing could put pressure on other electric car manufacturers to lower the price of their vehicles too.
The latest price drops in Tesla’s cars come to attract more customers and rebrand itself into the affordable car maker category. Making automobiles more inexpensive is essential if Tesla wants to grow into a multimillion-dollar automaker. Notwithstanding conflicting opinions on the price drops, Tesla’s action could persuade other manufacturers of electric vehicles to do the same and lower their pricing.
