Be as weird and wild as you can be – Tesher (Canadian-Indian songwriter and rapper).
Tesher’s music video of ‘Jalebi Baby’, ft. Jason Derulo is finally out! Premiered on July 13, 2021, it’s driving everyone nuts or Jalebis perhaps? After the release of its original version by Tesher on November 13, 2020, Jalebi Baby topped the Shazam charts in 25+ countries and by May, it had gathered over 100 million combined global streams. It also appeared at No. one on the UK Asian Music Chart and remained on the top for seven consecutive weeks! Moreover, on February 20, 2021, it debuted at No. 20 on the Billboard’s ‘Top Triller Global Chart’ and at number 16 on Billboard’s ‘World Digital Song Sales’ chart on May 29, 2021.
From experimenting with ‘Yummy Jalebi’, the mix of Justin Bieber’s ‘Yummy’ and Bollywood’s ‘Jalebi Bai’ from ‘Double Dhamaal’, the Canadian-Indian singer has traveled a long way, and saw a metamorphosis from a viral to international fame! The mammoth hit of ‘Jalebi Baby’ with Derulo was overseen by Capitol Records in a unique partnership with Universal Music Group and Namah Music Group. Currently, Tesher has 626K subscribers on YouTube and 108K followers.
About The Sizzling Journey Of Jalebi Baby
It’s most important to enjoy your work and Hitesh Sharma aka Tesher’s “Jalebi Baby” is the perfect example for this. ‘Jalebi Baby’ is a song based on a salsa melody with reggaeton elements. It traces its inspiration back to Bollywood’s “Jalebi bai” but has Arabic drums in it. It’s also in English with a bit of Hindi and some Punjabi. These characteristics of being a blend of several cultures and music forms set it apart and don’t let it fit into any specific bucket! It was a creation Tesher created for simply having some fun and it was that uniqueness people responded to.
While talking about the creativity poured in the song Tesher said, “As for advice, I’d say be authentic and don’t try being like anyone else. Be as weird and wild as you can be. It’s the most stereotypical thing that I could say but it’s true”.
Story Of The Biggest Collaboration In Tesher’s Music Career
The original version had gained massive traction all over the world. The song was scaling up to number one in markets like Turkey, UAE, Algeria, and Egypt, and was finding its way up in the Middle East to North Africa and into Europe. But, it was being played a lot on platforms like TikTok and that’s the main reason why people were ‘Shazaming’ it!
Meanwhile, even Jason was looking for something sizzling hot internationally and wanted to collaborate. He loved ‘Jalebi Baby’ when he heard it. He not only wanted to bring the record to the USA but also had plans to expose it to the mainstream in a big way.
This collaboration gained him international fame and provided Hitesh with several opportunities to learn and evolve. While talking about this, he said, “There have been a lot of learnings from Jason. Just watching him in front of the camera is an amazing experience, for one. He gives an incredible take every single time. He is such a professional dancer, and as soon as the take is over, he calms down and watches the shot to see what he can do better. He is a fun guy for sure, but when he is working, he is just working and is tuned in. He gave me a lot of pointers on how to move my body and how to work with the camera in front of me. It was my first big music video, and for me, I had to learn a lot of things which he helped with”.
