June 23 marked a significant shift in the leadership of Savage X Fenty as Rihanna announced her decision to step down as CEO of the lingerie brand. In a statement released by the company, it was revealed that Hillary Super, former CEO of Anthropologie Group, would be taking over as the new CEO. While Rihanna’s departure from the CEO position may come as a surprise to many, fans need not worry as she will still retain an important role within the company as the executive chair.
Over the past five years, Savage X Fenty, under Rihanna’s guidance, has made a remarkable impact on the lingerie industry. The brand has become a disruptor, challenging traditional norms and celebrating inclusivity in all aspects. Rihanna’s commitment to diversity has been at the forefront, evident in the brand’s fashion shows and ad campaigns that have featured a diverse cast of models from different races, sizes, ethnic backgrounds, gender identities, sexual orientations, and abilities.
Savage X Fenty’s inclusive approach extended beyond representation. The brand has catered to a wide range of shoppers, introducing collections such as the Pride collection and a plus-size activewear line. By embracing individuality and allowing people to define their own version of sexiness, Savage X Fenty has set a new standard in the intimate fashion industry.
With Hillary Super now assuming the role of CEO, the brand is poised to continue its legacy of inclusivity and innovation. Super brings a wealth of experience to the table, having held significant positions at Guess and American Eagle in addition to her former CEO role at Anthropologie Group. Her strong leadership skills and industry knowledge make her a fitting choice to lead Savage X Fenty into its next phase of growth.
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In a statement expressing her enthusiasm about the new CEO, Rihanna said, “I’m so grateful and excited to welcome Hillary Super as our new CEO – she is a strong leader and is focused on taking the business to an even higher level.” While Rihanna’s specific role within the company moving forward has yet to be detailed, it is expected that she will continue to be the face of the brand and play an instrumental part in its highly-anticipated fashion shows.
As Savage X Fenty embarks on this new chapter, the brand remains committed to its mission of connecting with consumers in meaningful ways. The statement released by the company emphasized that this is only the beginning and Savage X Fenty will continue to expand, staying true to its vision and the values it has championed under Rihanna’s leadership.
The news of Rihanna stepping down as CEO of Savage X Fenty is undoubtedly significant for both the brand and its followers. However, with Hillary Super taking charge, there is an air of excitement and anticipation surrounding the brand’s future endeavors. Savage X Fenty’s commitment to inclusivity and its dedication to challenging industry norms are expected to remain steadfast as it continues to redefine the world of lingerie.
