In the exciting world of Latin American urban music, hardly anyone has blown up as fast and as strongly as Josue Ramirez, better known as Prego. This 41-year-old guy from the colorful streets of Medellín, Colombia, turned his company, Lai Music, into a total powerhouse. Thanks to him, their projects have racked up over 300 million views on YouTube and more than a billion impressions across all digital platforms. Pretty impressive, right?
From Dreamer to Industry Force: A Rollercoaster Journey Fueled by Faith
Josue “Prego” Ramirez left home at a young age to chase his dreams and support his family. What began as a desire to become a singer and songwriter dramatically shifted when he discovered his true calling: managing and directing musical talent. Together with his partner Gabriel Rivero, known artistically as Briel-Prego, he co-founded Lai Music, transforming personal passion into a professional mission.
“It’s been a journey of great learning, a rollercoaster of emotions,” Prego reflects. “I thank God first and foremost for allowing me to experience both the good and the bad. Looking back, I see tremendous growth.” The biggest challenge? Lack of investment. Many nights, the team came close to giving up, but Prego’s determination kept the dream alive. “The hardest part is not having the investment this career requires,” he admits. “At times we thought about giving it all up, but I always remained firm.”
Lai Music: Building Stars from Scratch
Lai Music operates like a modern record label with a boutique, hands-on approach. Every artist undergoes a rigorous screening process before joining the roster. Once signed, Prego and his team handle everything: music production, branding, digital positioning, marketing strategies, and revenue generation. Success stories include breakout acts Milo Bvgatti, Julda, and White projects that have collectively exploded across platforms and proven the effectiveness of Lai Music’s methodology.
What sets Prego apart in a crowded industry is simple yet powerful: honesty combined with relentless hard work and dedication to each artist. “I don’t see successful people as competition,” he says. “I like to surround myself with winners and imagine myself always surrounded by them.”
Sacrifices, Faith, and the Universal Message: “Dios es Bueno”
Prego’s rise has demanded heavy personal sacrifices, countless hours away from family, and stepping far outside his comfort zone. Yet he carries no bitterness, only gratitude. “God is good,” he declares, a phrase that has become both personal mantra and public declaration.
His story resonates deeply with aspiring entrepreneurs across Latin America. “It hasn’t been easy for me,” Prego shares. “I’ve had to sacrifice many things, including time with my family and my comfort zone. Dreams do come true and are achievable when you have determination and make sacrifices. If I could do it with nothing, I know others can too, following in my footsteps.”
For young creators watching from Medellín to Mexico City, Prego represents proof that talent, faith, and perseverance can overcome even the toughest financial barriers.
The Future: Taking Lai Music to the Global Top
At 41, Prego is just getting started. His vision is clear and ambitious: elevate Lai Music into one of the dominant forces in the worldwide music industry while continuing to discover and develop the next generation of Latin stars.
From a teenager who left home to fight for his future to a respected director managing projects with hundreds of millions of views, Josue “Prego” Ramirez has already written an inspiring chapter. And the best, as he would say with his signature conviction, is yet to come, because Dios es bueno.
