Pamela Anderson Makes a Splash with Her New Swimwear Collaboration

With her newly announced partnership with Frankies Bikinis, Pamela Anderson is once again in the public eye. The range, which goes on sale online on May 4, pays homage to Anderson’s classic swimsuit styles from her time playing lifeguard C.J. Parker in “Baywatch.” The 22-piece collection recreates some of her most well-known swimwear styles, with the red one-piece taking center stage.

Anderson has worn swimsuits for most of her life, and she put all of her favorite qualities into these outfits. Her personality is reflected in the bikinis, which have “soft fabrics and fun prints that represent her love of nature, animals, and romance.” Long ties on the bottoms, one-pieces with buttons, high-cut legs, and excellent fabric and hues are all included in the collection.

Image Credit: Frankies Bikinis

In Anderson’s advertising photographs for the line, which were styled by Haley Wollens and captured by Brianna Capozzi in the Cayman Islands, she can be seen wearing a high-cut red one-piece, a sunny yellow suit with buttons, and a white string bikini. The brand has also hinted at a lounge tank and a unique crochet tote, both of which will be made available at noon ET online and in a few select stores.

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Following in the footprints of Gigi Hadid and Sydney Sweeney, Anderson is the most recent celebrity to work with Frankies Bikinis. Celebrity partnerships with the company emphasize the development of distinctive designs inspired by individual tastes. According to Anderson, the wait was worthwhile because she has been wanting to work together for a very long time.

Pamela Anderson’s partnership with Frankies Bikinis reflects both her love of swimwear and her signature “Baywatch” aesthetic. Her personality is reflected in the collection’s soft materials, lively designs, and adorable hues. Fans of Anderson and “Baywatch” will undoubtedly enjoy the collection’s retro vibe and contemporary styles.