Louis Vuitton Revives Its Iconic Murakami Collection with Zendaya at the Helm

Louis Vuitton and celebrated Japanese artist Takashi Murakami are joining forces once again to revive their groundbreaking collaboration from the early 2000s. With Zendaya as the face of the campaign, this reimagined collection blends nostalgia with contemporary appeal, bridging the gap between generations of fashion enthusiasts. Originally conceived under Marc Jacobs’ artistic direction, the Louis Vuitton x Murakami collection became an instant sensation, merging Murakami’s vibrant and playful designs with the French fashion house’s iconic monogram. Celebrities like Paris Hilton, Nicole Richie, Jessica Simpson, and Naomi Campbell popularised the original pieces, which were even featured in pop-culture moments like the hit 2004 film Mean Girls.

The re-edition, set to launch in two phases in 2025, offers over 200 redesigned pieces. At the heart of the collection is the iconic Monogram Multicolore pattern, a hallmark of the original collaboration, which will be featured on some of Louis Vuitton’s most sought-after bags, including the Speedy 25 and OnTheGo tote. Fans of Murakami’s whimsical artistry can look forward to designs extending across a wide range of Louis Vuitton products, including small leather goods, accessories, shoes, and travel luggage. Signature motifs like the Cherry Blossom pattern and the playful Superflat Panda will also make a return, infusing the collection with a sense of nostalgia and whimsy.

The first phase of the collection will debut on January 1, 2025, featuring Murakami’s signature Monogram Multicolore design on both black and white backgrounds. A second phase will follow in March 2025, anchored by seasonally inspired motifs, including the iconic Cherry Blossom pattern. Beyond accessories, the collaboration will extend to Louis Vuitton perfumes, with Murakami’s Superflat Panda and Superflat Garden designs adorning limited-edition fragrance bottles. For the ultimate collectors, Louis Vuitton is offering the made-to-order Malle Wardrobe, a bespoke piece housing 33 Speedy bags, underscoring the exclusivity and luxury associated with the brand.

Zendaya’s role in the campaign is pivotal in connecting the collection’s rich legacy with the younger generation. A fashion icon in her own right, Zendaya brings modern relevance and global appeal to the collaboration, making it accessible to both long-time admirers and new fans. Her involvement ensures the collection will resonate with today’s audience, who are captivated by the resurgence of Y2K-inspired aesthetics and Murakami’s vibrant designs. The collection also nods to its pop-culture roots, with vintage pieces being spotted on modern celebrities like Bella Hadid and Kendall Jenner, demonstrating its timeless appeal.

This revival of the Louis Vuitton x Murakami collaboration celebrates one of the most influential partnerships in fashion history. It combines the bold innovation of the original designs with modern updates, ensuring its relevance in today’s luxury market. By tapping into the power of nostalgia and the enduring allure of Y2K trends, Louis Vuitton and Murakami are not just revisiting history—they’re redefining the future of fashion. With Zendaya at its helm, this relaunch is set to be a cultural milestone that captivates audiences worldwide.