Internet Erupts Over Mongolia’s Stunning Outfits for Paris 2024 Olympics

Step aside, Lululemon, Berluti, and Ralph Lauren—Mongolia has claimed the title of favorite national uniform for the upcoming Paris 2024 Olympics. 

The outfits, featuring intricately embroidered vests, pleated robes, and accessories inspired by traditional Mongolian attire, have captivated social media since their unveiling last week.

Created by the Ulaanbaatar-based label Michel&Amazonka, these designs aim to showcase the essence of Mongolian tradition and culture through a contemporary lens.

The label showcased its stunning designs through a series of polished photos and a video shoot that feels akin to a high-end fashion campaign. Female athletes will don ceremonial earrings and embroidered bags, while male flag-bearers will sport traditional archery hats, belts, and boots.

The outfits feature the national colors of blue, red, and white, along with various traditional patterns, including the “Soyombo” symbol from the flag. Additionally, motifs inspired by Paris and the Olympics, such as the Eiffel Tower and the Olympic flame, are incorporated.

According to the Mongolian National Olympic Committee, each uniform took an average of 20 hours to craft. 

Social media, particularly TikTok, has erupted in praise for the designs, with fashion and sports commentators celebrating their beauty. Style writer Ryan Yip remarked in a video that has garnered over 2 million views, “They just won the Olympics before it even started.”

In a TikTok video that has amassed nearly 300,000 views, Australian user Bee Jamieson praised the uniforms, stating, “The detailing is really beautiful… it looks like everything’s been really well thought out.” Popular sports creator geoff0w_ echoed the excitement, declaring, “These go ridiculously hard.”

On the brand’s Instagram, comments continued to pour in, with one user calling it “the most beautiful uniform so far” and another highlighting the “intricate and beautiful designs.”

Michel&Amazonka, founded by sisters Michel and Amazonka Choigaalaa, previously created the outfits for the Mongolian team at the Beijing 2022 Winter Olympics and Tokyo 2020 Summer Olympics, where the country earned one silver and three bronze medals.

Mongolia has been a consistent participant in the Summer Olympics, missing only one since 1964. The nation achieved its first—and only—gold medals in judo and boxing at the Beijing 2008 Games.

This year, Mongolia is sending over 30 athletes to the Paris Olympics, set to begin on July 26. Competitors will take part in nine sports, including cycling, shooting, and wrestling.

In addition to Mongolia’s stunning uniforms, France’s opening and closing ceremony outfits have been designed by Berluti, while Ralph Lauren continues to dress Team USA, a partnership that has been ongoing since the 2008 Olympics. Great Britain has also enlisted menswear label Ben Sherman for their designs.