June 20, 2023
In boring October 2022, Elon Musk officially took Twitter non-public and maintain change into the corporate’s majority shareholder, in the end ending a months-long acquisition saga. He appointed himself CEO and brought in his personal physique of workers to trim dwelling.
Musk wished to steal decisive steps to succeed in opposition to the key opposition to his management from both interior and begin air the corporate. Twitter employees circulated an delivery letter protesting expected layoffs, promoting agencies suggested their purchasers to discontinuance spending on Twitter, and EU officers notion of as a broader Twitter ban. What temporary actions could well well additionally peaceful Musk steal to stabilize the anguish, and how could well well additionally peaceful he capability long-length of time technique to flip spherical Twitter?
Harvard Alternate College assistant professor Andy Wu and co-creator Goran Calic, affiliate professor at McMaster College’s DeGroote College of Alternate, focus on Twitter as a microcosm for the model forward for media and recordsdata in their case, “Twitter Turnaround and Elon Musk.”
