The self-made entrepreneur, Sahil Sachdeva, shared his tips on how you can get started with your brand.
The game of business is currently being changed by a movement in trends and technology. To be dubbed a brand, you don’t have to be a multi-billion-dollar corporation. The definitions have shifted all around the world. You are a brand if you are an individual who is capable of making a difference in the world, if you have the capacity to affect the world via your own presence and if experiences can have an impact. We have everything at our fingertips, and we can’t dispute that this is increasing individual exposure. Sahil Sachdeva has already mastered the art of becoming a personal brand.
Sahil Sachdeva develops elite personal brands via the use of social media and top-tier press coverage. Sahil is a capable, self-sufficient entrepreneur who has previously been linked with a number of technological achievements and has received multiple international awards. This young entrepreneur has a long and illustrious list of satisfied customers, including some well-known celebrities, and here are 5 tips on how you can create a brand on social media.
- Find your area of expertise
Sahil suggests that one should take some time to reflect upon their capabilities and choose one that they want to be pro at. You have to become a generalist first and then choose that one area. This will only come when you try different things. People who master one field are seen as subject matter experts and they hold credibility in the market for their expertise. Social media like Instagram and YouTube would also promote an individual if all the content they share is linked up together.
- Update your social media accounts
The next step involves creating authentic social media accounts. Fancy usernames are not trendy anymore. The individuals who use their own name as a username are seen as more authentic and it creates a personal touch with their audience. Along with that, Sahil suggests that one should keep a headshot of their face as their profile picture, consistent on all the accounts.
- Regularly share the content
One should decide the pace at which they can post their content. It doesn’t have to be every day. It has to be consistent. To grow your brand, you should understand that you have to post valuable content. All the algorithms promote valuable content and people will even view you as a determined person if they keep seeing content from you in the same expertise. This way you will give them a reason to follow you.
- Keep your image consistent
The most important thing in a personal brand is consistency about the voice and tone that you use. You have to make sure that you stick to what you’ve chosen and you don’t keep changing it again and again just because you’re not getting instant results. Success is never overnight. One needs to put years of consistency before they can finally outshine in the world.
If you’re really serious about building your brand but you lack the resources, it is advisable that you take help in building your image from someone who has already done it for themselves and others. Level Up PR™ is a B2B PR agency where they work with personal brands and help them stand out in today’s digital world. This helps reach targeted audiences, build a rapport with audience/leads/clients and stay relevant.
Get started on your personal brand with Level Up PR™ to maximise your potential.
