Ashley Sankar is redefining the meaning of hustle. Balancing a demanding job as a senior program manager at Amazon and a burgeoning side business, she exemplifies entrepreneurial determination. Her Phoenix-based startup, NineteenTwenty, recently caught national attention when she and her husband, Zach, landed a $250,000 deal on ABC’s Shark Tank.
The Birth of NineteenTwenty
NineteenTwenty isn’t just another clothing brand—it’s a game-changer. The company designs versatile apparel like puffer jackets and skirts that transform into practical items such as tote bags, pillows, or blankets. Launched in December 2022, the side business generated $269,000 in its first year, despite challenges like limited inventory.
“Our mission was to supplement our income,” Ashley shared. “But it grew faster than we imagined.”
Balancing a Job and Side Business
Ashley Sankar’s journey to Shark Tank success wasn’t without sacrifices. Working 10-12 hours daily at her job and dedicating another 6-8 hours to her side business, she pushed the limits of her time and energy. Her relentless efforts paid off when she and Zach pitched NineteenTwenty to the show’s investors.
The Shark Tank Moment
On Shark Tank, the Sankars asked for $250,000 in exchange for 10% equity. While facing tough questions about financials and industry competition, their passion and ingenuity shone through. Investor Robert Herjavec offered $250,000 for a 25% stake, a deal the couple gladly accepted.
“I’d rather have 72% of something than 100% of nothing,” Ashley said.
A Success Story in the Making
For Ashley Sankar, balancing a job and a side business has been a journey of perseverance. NineteenTwenty’s success on Shark Tank not only validates her hard work but also marks the start of an exciting new chapter.
With her entrepreneurial spirit and work ethic, Ashley’s story is proof that with determination and innovation, even the busiest dreamers can turn their side hustle into a success.