Jordan Shoes are always on shoe lovers’ wishlist, and they are sold within a few days of its launch. Such is the craze for this pair of shoes. There is a great story behind Air Jordan’ success, and the fans can see it on big screens very soon. “Air” is the upcoming film that will take us behind the scenes of one of the biggest deals in the history of sports and fashion that made Jordan break records.
The upcoming film will be directed by Ben Affleck, who is also playing the role of Nike co-founder Phil Knight. The story of the movie revolves around the 1984’s historic partnership between Michael Jordan and Nike’s fledgling basketball division that gave birth to the iconic Air Jordan brand. With actors like Matt Damon as marketing executive Sonny Vaccaro and Viola Davis as Michael’s mother Deloris Jordan, the film is an ensemble piece with a cast that includes Jason Bateman, Chris Messina, Marlon Wayans, and many more.
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Michael Jordan’s influence and popularity have greatly impacted the current market position of Air Jordan. As Air Jordan has become a brand, the story of how Michael Jordan came to be associated with Nike has become a matter of curiosity for the shoe fanbase.
This film (Air) promises to shed light on every event that made this collaboration possible, showing us the “unbelievable game-changing partnership” and the “uncompromising vision of a mother” that made it all possible. Trailer of the movie is set to drop as a Super Bowl commercial on Feb. 12. “Air” is already attracting popularity and excitement from the fans of both sports and movies.
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It’s interesting to note that Michael Jordan himself is not playing a role in the film, although that could be a surprise as the filmmakers are keeping it behind the curtain. The release date of the film is slated for April 5. It will also be available for online streaming on Prime Video at a later date.
For anyone who is a fan of sports, fashion, or even the people who have heard the stories of Jordan-Nike partnership and later controversies around it, “Air” is a must-watch movie for obvious reasons. Other reasons to watch this movie are the movie’s cast that includes the biggest names of Hollywood and a great story that promises to be inspiring and entertaining at the same time.
