Dora Rodriguez Talks About Her Recent Venture, KW Publicists
Dora Rodriguez is a top fashion model who has recently launched her own PR firm ‘KW Publicists’. Dora also holds a Bachelor of Journalism degree and formerly worked as a reporter for TLN TV Network in Toronto. She had a brief pause in her journalism career as she was signed by a modeling agency that spotted her in the Miss Universe pageant.
Dora has worked with some of the biggest brands in the fashion industry. Working with a variety of people has given her immense experience, and she knows how things go around in the industry. While working, she had some rough experiences with PR firms which propelled her into journalism again. Dora realized that there was a dearth in the number of good PR agencies in the market and decided to create KW Publicists.
KW Publicists
KW Publicists came into existence last year in the midst of the pandemic. Today it boasts of some of the most sought-after celebrities in its clientele. The firm offers services like the online press, magazine covers, Instagram verification, Google verification, and much more.
KW Publicists make sure that PR articles are not only great but also reach their intended audience. The firm uses tried and tested methods to accurately target journalists as per beat, geographic region, industry, and journalist back-history (previously covered stories). In short, the firm writes and distributes press releases to reach targeted journalists, editors, influencers & news desks. KW Publicists makes sure to reach out to the most relevant media to ensure that the press release is effective and seen to its target audience.
Dora and her firm KW Publicists live by the quote, “The sky is not the limit, the sky is our point of view.”
The firm has collaborated with big brands like Philipp Plein, L’officiel, and FHM. KW Publicists has also liaised with magazines like Harper’s Bazaar and Glamour magazine for models and has got them on the cover of some of the most renowned publications in the world.
Dora’s Experience
Dora was an experienced journalist, so creating a PR firm was a piece of cake for her. Even when she was modeling, she used to write and publish articles for her client. She has even created her Fashion magazine with InDesign. So her experience was smooth. Currently, the firm boasts of more than a dozen international clients amassed over a short period.
When asked what she loves the most about her job, Dora says, “Meeting new people every day from different niches gives me a kick to work more. Through my firm, I represent all types of public figures from models to actors, influencers, musicians, entrepreneurs, and even medical professionals.“
Besides her business, Dora is simultaneously taking up modeling assignments. She is also gearing up for her appearance in an upcoming Netflix show. Dora also plans to launch a KW fashion magazine shortly. As far as her firm goes, she hopes to rope in new clients and collaborate with more brands now that the virus is in control. You can learn more about Dora and her PR firm here.
