Meet Ken and Kristen Blowfield, the dynamic duo behind Kristen Bertolini Designs, a company that helps businesses grow through strategic branding, positioning, and exposure. As branding and positioning experts, Ken and Kristen are revolutionizing the way businesses succeed, helping their clients attract and retain ideal customers and positioning them as industry leaders on a global level.
Building a Strong Brand
Ken and Kristen have mastered the art of creating a brand that excels in all aspects, from the website and design to the experience, campaigns, and interactions with clients. They understand that a good brand is a valuable asset and work tirelessly to turn their clients’ brands into exactly that. In addition to building strong brands, Ken and Kristen also focus on three key principles that contribute to overall business success: presence, positioning, and authority.
The Importance of Presence
Presence is all about making a lasting impression on a business’s website and building rapport, trust, connection, and loyalty with customers. It’s about creating a feeling or presence the moment their clients prospects hit their page. This is important because customers won’t just throw their money at anything; they’ll need proof and a sense of reason to believe in that business as the one to help them achieve their goals. According to Kristen and Ken, “building a strong presence is the best way to do that”.
The Role of Positioning
Positioning gives a business the upper hand compared to the competition. It’s about making sure a brand’s image pops up in the mind of customers every time they think about a service related to that brand. This means targeting the right audience, using the right type of placements or even ads in a way that they reach the right people at the right time. But, more importantly when they see your brand making it instantly recognizable and memorable.
Establishing Authority
Authority is what brings a business to the threshold of the make-or-break situation. The right tactics to build authority can skyrocket the growth of a brand, while the wrong move can break it down to shambles. There are a few ways to create authority, according to Ken and Kristen. First, getting featured in online media outlets is key to becoming known as an authority figure. This means getting journalists to write articles about a business and its services, and making sure these publications are read by the business’s ideal client. Second, being featured on podcasts or starting a business’s own podcast can also make a big difference in being seen as an expert, as people can learn more about the business and its services before making the financial decision to work with them.
Personal Accomplishments
Ken and Kristen have impressive resumes outside of their successful business. Ken is an international speaker and presenter, a business specialist who has helped companies scale to seven figures, and a seasoned entrepreneur. He has been working in and around businesses for over a decade, and his extensive background as a strategist, entrepreneur, and business owner since he was 17 years old gives him a unique perspective on what it takes to generate six and seven figure entities. His goal is to share this experience with others through his proven strategies.
In addition to his business accomplishments, Ken is also a 4th Dan Blackbelt and has a passion for martial arts. Kristen, on the other hand, is a wife, mother, entrepreneur, and online positioning expert. She helps people craft their online presence to inspire, captivate, attract, and convert. Over the past few years, she has been helping entrepreneurs build their brand through high-converting and eye-catching websites and style guides that represent their vision and values.
Kristen has also built an extensive network in the PR/media space, which has enabled her to open her own firm/agency. In addition to branding and positioning, she helps her clients acquire media placements and generate leads through PR efforts.
Ken and Kristen Blowfield are a dynamic team, dedicated to helping businesses achieve success through strategic branding, positioning, and exposure. Their extensive experience and personal accomplishments make them the go-to experts for businesses looking to stand out and thrive in their industry.
