In today’s crowded digital world, attention is currency—and credibility is everything. Brands are louder, founders are bolder, and thought leaders are everywhere. But only a few stories rise above the noise. One of the most powerful ways to stand out? Get featured in Fast Company magazine.
Fast Company isn’t just another publication. It’s a cultural authority at the intersection of business, innovation, creativity, and impact. Being featured there doesn’t simply put your name in print—it places your story inside a global conversation about what’s next.
So how do you actually get there? And more importantly, how do you deserve to be there?
Let’s break it down.
Why a Fast Company Feature Is a Big Deal
Fast Company doesn’t chase hype. It highlights ideas, companies, and people shaping the future—often before everyone else notices. That’s why a feature instantly elevates your brand in ways ads and social posts never can.
When you get featured in Fast Company magazine, you gain:
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Instant credibility with investors, partners, and customers
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Thought leadership status in your industry
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Long-term brand authority, not just short-term attention
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Global visibility among decision-makers and innovators
In short, it signals that what you’re building matters.
Understand What Fast Company Actually Looks For
Before pitching, you need to think like an editor.
Fast Company is less interested in who you are and more interested in why your story is relevant right now. They focus on:
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Innovation (new models, new thinking, new systems)
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Impact (cultural, social, technological, or environmental)
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Design, creativity, and leadership
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The future of work, tech, business, and society
If your story doesn’t clearly connect to one of these themes, it won’t land—no matter how successful you are.
The goal isn’t to promote yourself. It’s to contribute something valuable to their audience.
Craft a Story, Not a Pitch
This is where most people get it wrong.
Editors don’t want press releases dressed up as stories. They want narratives—real challenges, bold ideas, unexpected pivots, and meaningful lessons.
Ask yourself:
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What problem are we solving differently?
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What insight can others learn from our journey?
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Why does this matter now?
The more human and specific your story is, the stronger it becomes. Vulnerability, clarity, and originality go much further than polished marketing language.
Build Visibility Before You Pitch
Here’s a quiet truth: most people who get featured didn’t start with Fast Company.
They were already:
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Publishing thoughtful content on LinkedIn or Medium
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Speaking at industry events or panels
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Quoted in niche publications
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Known for a clear point of view
Fast Company editors often discover stories through momentum—not cold emails.
If you want to get featured in Fast Company magazine, start acting like someone worth featuring:
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Share insights, not just updates
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Comment intelligently on industry trends
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Be consistent with your voice and message
Visibility builds familiarity. Familiarity builds trust.
Pitch With Precision (and Respect)
When you do pitch, keep it short, relevant, and editor-focused.
A strong pitch includes:
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A compelling subject line
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A clear story angle (not your bio)
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Why it fits Fast Company’s audience
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Why now
Avoid attachments, exaggeration, and generic claims. And always remember: editors are people with limited time. Respect that.
Consider Strategic PR Support
For many founders and brands, working with experienced PR professionals can dramatically increase the odds of success.
Why? Because the right PR team:
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Understands editorial calendars
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Knows how to shape stories editors want
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Has existing media relationships
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Positions you as a thought leader, not an advertiser
If Fast Company is a serious goal, strategic media positioning isn’t a shortcut—it’s an investment.
Final Thoughts: Earn the Feature
At the end of the day, you don’t just get featured in Fast Company magazine—you earn it.
You earn it by building something meaningful.
You earn it by thinking differently.
You earn it by sharing ideas that move the conversation forward.
When your story aligns with impact, innovation, and authenticity, the right platforms notice.
And when they do, that single feature can open doors you didn’t even know existed.
