“Giddy Up, Gorgeous: Beyoncé and Ulta Beauty Saddle Up for a ‘Cowboy Carter’ Beauty Rodeo”

The Queen of Pop is trading her crown for a cowboy hat—and she’s bringing an entire beauty posse along for the ride.

As Beyoncé Knowles-Carter prepares to ignite stages across the country with her much-anticipated Cowboy Carter tour, she’s teaming up with Ulta Beauty for an immersive, tour-inspired beauty experience. Set to kick off in Los Angeles this Monday, the collaboration is more than just a makeup moment—it’s a cultural takeover.

At the heart of this partnership is a celebration of self-expression, bold femininity, and, of course, country glam with a Knowles-Carter twist. From rhinestone-studded eyeshadows to denim-washed fragrances, Ulta Beauty is turning up the volume on the Western aesthetic that Beyoncé has so stylishly redefined.

Bringing the Tour to the Vanity

Ulta Beauty is not just tagging along for the ride—they’re trailblazing it. With exclusive beauty looks inspired by each tour stop—from the sunny glitz of Los Angeles to the Southern charm of Atlanta—the retailer is curating a collection that reflects the spirit of each city Beyoncé performs in.

“Ulta Beauty sits at the intersection of beauty, culture and self-expression—and this summer, there’s no bigger cultural force than Beyoncé’s Cowboy Carter tour,” said Ulta Beauty chief marketing officer Kelly Mahoney in a statement.

Each city-inspired look will roll out in local Ulta stores, on their website, and across social media, amplified by content from local influencers and beauty tastemakers. Expect a kaleidoscope of styles, from bold lip colors and bronzed skin to prairie-chic hairstyles, all channeling that unmistakable Cowboy Carter energy.

A Star-Studded Scent and a Crown of Curls

Alongside the tour-inspired beauty looks, fans will be able to snag a bottle of Cé Lumière—Beyoncé’s luminous fragrance that’s previously only been available on her official website. This limited-edition scent will now be stocked at select Ulta Beauty stores and online, giving fans a rare chance to experience it IRL.

And there’s more for the Beyhive to buzz about. Beyoncé’s own hair care line, Cécred, is taking center stage as the official beauty brand of the tour. Launched earlier this year, Cécred champions healthy hair, texture inclusivity, and the rich tradition of Black hair care rituals.

To make it even more exciting, Cécred is hitting the road too. The Cécred Roadshow—a mobile pop-up experience—will follow Beyoncé’s tour bus across the U.S., offering beauty tutorials, product samples, and mini salon moments designed to bring fans closer to their hair goals and the star who made them feel seen.

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From Stadium Lights to Store Aisles

More than a beauty launch, this collaboration is a moment—one that fuses music, fashion, fragrance, and the freedom to express yourself unapologetically. It’s a recognition of how fans show up—not just to concerts, but in their everyday lives.

Beyoncé has long been a beacon of empowerment, and through this partnership with Ulta Beauty, she’s turning the everyday routine of getting ready into a form of performance art. Whether you’re dancing in the crowd at SoFi Stadium or recreating the look at home, Cowboy Carter is now a lifestyle you can live in—one swipe of gloss or spritz of fragrance at a time.

Beauty Meets Boldness

This collaboration also reflects a broader trend in the beauty industry: merging pop culture with personal care. Just as Beyoncé reinvented country music on Cowboy Carter, she’s reimagining what it means to embody beauty today—less about perfection and more about power, presence, and personality.

Ulta Beauty’s campaign is expected to spotlight creators who reflect this ethos: beauty influencers who dare to break molds and push boundaries. It’s not just about products—it’s about creating a community of bold, expressive individuals who feel seen in Beyoncé’s music and the mirror.

As the Cowboy Carter tour gallops into city after city, Beyoncé is proving once again that she’s not just a musician—she’s a movement. And with Ulta Beauty riding shotgun, that movement smells incredible, shines bright, and comes with a flawless cat eye.

So whether you’re there in person or vibing from home, this summer’s hottest beauty trend isn’t a shade or a style—it’s a state of mind. And it sounds a lot like Cowboy Carter.