Getting featured in Robb Report is a dream for luxury brands, entrepreneurs, designers, and innovators across the world. Known as the “Voice of Luxury,” Robb Report sets the gold standard for premium lifestyle journalism, covering everything from high-end fashion and watches to real estate, yachts, travel, and elite business ventures. If you’re looking to elevate your brand’s prestige and credibility, learning how to get published in Robb Report is a powerful first step.
In this guide, we’ll walk you through why Robb Report matters, what editors look for, and how you can successfully secure a feature.
Why Getting Published in Robb Report Matters
A feature in Robb Report does more than just showcase your brand—it positions you among the world’s elite. This publication reaches affluent readers, high-net-worth individuals, luxury investors, and tastemakers who actively seek premium products and experiences.
Benefits of being featured in Robb Report include:
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Global brand recognition
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High-end audience exposure
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Increased credibility and authority
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Boost in sales and investor interest
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Long-term reputation enhancement
For luxury brands, being published in Robb Report is not just publicity—it’s a powerful endorsement.
What Robb Report Looks For
To get published in Robb Report, your story must align with the magazine’s luxury-focused editorial standards. Editors are drawn to brands that offer:
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Exclusivity – Limited editions, bespoke services, or one-of-a-kind offerings
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Innovation – New technologies, unique craftsmanship, or industry-first achievements
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Heritage & Storytelling – Rich brand history or a compelling founder journey
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Quality & Craftsmanship – Superior materials, attention to detail, and premium positioning
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Market Relevance – Timely stories that reflect trends in luxury, wealth, or lifestyle
Your pitch should clearly demonstrate how your brand embodies these qualities.
How to Get Published in Robb Report: Step-by-Step Guide
1. Craft a Compelling Brand Story
Your story should go beyond product features. Highlight your brand mission, founder vision, craftsmanship process, and what makes your offering exceptional in the luxury market.
2. Identify the Right Section
Robb Report covers categories such as:
Targeting the correct editorial section improves your chances of success.
3. Create a Media-Ready Pitch
A strong pitch should be concise, informative, and newsworthy. Include:
Avoid overly promotional language—focus on storytelling and value.
4. Leverage Professional PR Support
Working with a PR agency experienced in luxury media placements significantly increases your chances of getting published in Robb Report. Established agencies have direct media contacts, understand editorial preferences, and know how to present your story in a way that editors appreciate.
5. Follow Up Professionally
If you don’t receive an immediate response, follow up politely after 5–7 days. Persistence is important, but always remain respectful of editorial timelines.
Common Mistakes to Avoid
Many brands fail to get featured because they:
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Send generic, mass pitches
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Focus only on sales instead of storytelling
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Lack professional imagery
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Miss relevant news angles
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Target the wrong editor or section
Avoiding these mistakes can significantly improve your success rate.
Who Can Benefit from Being Published in Robb Report?
If you fall into any of the following categories, Robb Report coverage can be especially impactful:
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Luxury brand owners
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High-end designers
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Real estate developers
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Hoteliers and restaurateurs
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Watchmakers and jewelers
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Tech innovators serving affluent markets
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Entrepreneurs in premium industries
Whether you’re launching a new luxury product or expanding globally, Robb Report exposure can accelerate your growth.
How Long Does It Take to Get Published?
The timeline varies depending on your story, timing, and editorial calendar. Some features appear within weeks, while others may take several months. Seasonal trends, product launches, and major industry events often influence coverage schedules.
Why Choose Professional Help to Get Published in Robb Report?
Navigating luxury media requires expertise, relationships, and strategic storytelling. A specialized PR agency ensures:
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Your pitch aligns with editorial standards
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Your brand is positioned at a premium level
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Your story reaches the right editors
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Your campaign maximizes ROI
Professional PR support transforms your brand from being just another pitch into a compelling luxury story worthy of Robb Report’s audience.
Final Thoughts: Is Robb Report Worth It?
Absolutely. Getting published in Robb Report is one of the most effective ways to elevate your brand’s image, authority, and influence within the luxury market. The credibility that comes with this feature cannot be replicated through traditional advertising.
If your brand represents excellence, exclusivity, and innovation, Robb Report is the platform that can showcase your story to the world’s most discerning audience.
Looking to get published in Robb Report? Partner with a trusted PR agency that understands luxury storytelling and media placement to secure your feature and elevate your brand’s global presence.
