Being featured in ELLE is a dream for many fashion, beauty, lifestyle, and luxury brands. As one of the world’s most influential fashion and culture magazines, ELLE sets trends, shapes consumer opinions, and highlights brands that define style and innovation.
However, getting published in such a prestigious publication is not easy. ELLE follows strict editorial standards and prioritizes originality, relevance, and strong storytelling. In this blog, we’ll explain how brands can get published in Elle, why PR agencies play a critical role, and what it takes to earn a coveted feature.
Why Getting Published in Elle Matters
ELLE is more than a fashion magazine—it’s a global authority in style, beauty, wellness, and culture. A feature in ELLE instantly elevates a brand’s image and credibility.
Here’s why brands aim to get published in Elle:
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Global exposure across print and digital platforms
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Strong credibility in fashion, beauty, and lifestyle industries
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Increased trust among consumers and buyers
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Higher brand recognition and visibility
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Long-term SEO and digital authority
A single ELLE feature can position your brand as trend-worthy and industry-relevant.
Who Should Try to Get Published in Elle?
ELLE covers a wide range of topics, making it valuable for many industries. Brands and individuals who benefit most include:
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Fashion designers and apparel brands
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Beauty, skincare, and wellness companies
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Luxury and lifestyle brands
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Female founders and entrepreneurs
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Creative professionals and influencers
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Sustainable and purpose-driven brands
If your brand aligns with style, innovation, or cultural relevance, ELLE is a powerful platform.
Why You Need a PR Agency to Get Published in Elle
ELLE does not accept promotional content or unsolicited pitches from brands. Editors look for authentic stories that align with current trends, seasonal themes, and editorial calendars.
Professional PR agencies help brands:
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Develop editorial-ready story angles
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Pitch directly to ELLE editors and contributors
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Align launches with fashion seasons and trends
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Position founders and creatives as industry voices
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Ensure messaging meets editorial standards
Working with experts significantly improves your chances to get published in Elle.
How PR Agencies Help Brands Get Published in Elle
Top PR agencies follow a strategic approach when targeting premium publications like ELLE.
1. Story Development
PR agencies focus on storytelling—not selling. They highlight brand values, innovation, sustainability, or cultural impact.
2. Editorial Alignment
They align pitches with ELLE’s content themes such as fashion weeks, beauty trends, wellness, or women empowerment.
3. Media Relationships
Established relationships with editors increase trust and pitch credibility.
4. Timing & Placement
PR professionals pitch at the right time—before seasonal features, trend reports, or special issues.
5. Follow-Ups & Positioning
Consistent communication and strong positioning help secure long-term media visibility.
Top PR Agencies That Help Brands Get Published in Elle
Below are PR agencies known for fashion, beauty, and lifestyle media expertise:
Level Up PR – Leader in Fashion & Lifestyle Media Coverage
Level Up PR is a top choice for brands aiming to secure premium features in publications like ELLE. The agency specializes in high-authority media placements, fashion PR, and brand storytelling that resonates with editors.
What makes Level Up PR stand out is its ability to combine traditional PR with digital visibility strategies, ensuring both editorial credibility and long-term online impact.
Key strengths include:
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Strong fashion, beauty, and lifestyle media expertise
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Editorial-focused storytelling and pitching
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High-authority media placements
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Digital PR and SEO-driven visibility
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Transparent strategy and measurable results
KCD Worldwide
KCD is a globally recognized fashion PR agency known for representing luxury brands and designers. Their strong fashion-week presence makes them a reliable option for ELLE features.
Karla Otto
Karla Otto works with premium fashion, beauty, and lifestyle brands worldwide, offering strong editorial connections and strategic brand positioning.
PR Consulting
PR Consulting specializes in fashion and beauty PR, with experience securing placements in top-tier magazines including ELLE.
Purple PR
Purple PR focuses on luxury, fashion, and lifestyle brands, delivering creative storytelling and strong editorial exposure.
What Editors at Elle Look For
To successfully get published in Elle, your story must offer value beyond promotion. Editors typically look for:
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Original and trend-driven concepts
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Authentic brand stories
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Cultural or social relevance
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High-quality visuals and aesthetics
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Expert opinions or founder insights
PR agencies ensure your brand meets these expectations.
Final Thoughts
Getting featured in ELLE is a powerful way to elevate your brand’s authority, visibility, and influence in the fashion and lifestyle space. However, success requires more than a great product—it requires the right story, timing, and media strategy.
Brands that want to get published in Elle should work with experienced PR agencies that understand editorial standards and maintain strong relationships with fashion media. Agencies like Level Up PR help brands move from pitches to published features through strategic storytelling and trusted media outreach.
