Being recognized by a globally respected business publication can redefine your brand’s credibility. For founders, innovators, and fast-growing companies, the opportunity to get featured in Fast Company magazine is more than publicity—it’s a powerful validation of your vision, innovation, and impact.
Fast Company is known for spotlighting businesses that are shaping the future of technology, leadership, creativity, and culture. A feature in this magazine can elevate your authority, attract investors, and position your brand as an industry leader. In this guide, we’ll explore why Fast Company matters, who gets featured, and how you can strategically increase your chances.
Why Fast Company Magazine Matters for Your Brand
Fast Company is not just another media outlet. It is a globally trusted publication read by entrepreneurs, executives, innovators, and decision-makers. Brands that get featured in Fast Company magazine instantly gain access to a highly influential audience.
Here’s why a Fast Company feature is so valuable:
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Global brand credibility and trust
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Exposure to investors, partners, and top talent
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Authority positioning in innovation and leadership
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Long-term brand equity and media recognition
Unlike traditional advertising, editorial features offer organic credibility that money can’t buy.
Who Typically Gets Featured in Fast Company Magazine?
Fast Company focuses on companies and leaders that are driving change. To get featured in Fast Company magazine, your story must align with their editorial vision.
They typically highlight:
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Innovative startups disrupting industries
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Technology-driven companies solving real problems
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Visionary founders and executives
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Brands with strong culture, design, or leadership philosophies
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Companies making social or environmental impact
If your business has a compelling story rooted in innovation, growth, or purpose, you already have a strong foundation.
What Makes a Story Fast Company–Worthy?
Fast Company editors are not looking for promotional content. They want authentic, forward-thinking stories that inspire their audience. To get featured in Fast Company magazine, your pitch should focus on value, not sales.
Key elements of a strong Fast Company story include:
1. Innovation First
Your product, service, or business model must offer something new or transformative.
2. Clear Impact
Editors want to know how your company is changing an industry, market, or behavior.
3. Strong Leadership Narrative
Founder journeys, leadership philosophies, and decision-making processes matter.
4. Data and Proof
Growth metrics, funding milestones, user adoption, or real-world results strengthen credibility.
5. Cultural Relevance
Fast Company often covers how business intersects with design, culture, and society.
How to Get Featured in Fast Company Magazine Strategically
There is no guaranteed shortcut, but a strategic PR approach significantly increases your chances to get featured in Fast Company magazine.
Build a Media-Ready Brand
Before pitching, ensure your brand messaging is clear, consistent, and media-friendly. Your website, press kit, and leadership profiles should reflect authority and innovation.
Craft a Compelling Story Angle
Editors receive hundreds of pitches daily. Your story must stand out by focusing on insight, not self-promotion. Ask yourself: Why does this story matter now?
Leverage Expert PR Support
Many successful brands work with experienced PR professionals who understand Fast Company’s editorial standards and have relationships with journalists. Strategic pitching and timing make a major difference.
Position Yourself as a Thought Leader
Beyond company news, Fast Company often features expert opinions. Publishing insights, trends, and thought leadership increases your visibility and credibility.
Be Consistent, Not One-Time
Brands that get featured in Fast Company magazine often build long-term media momentum through consistent storytelling across multiple publications.
Common Mistakes That Prevent Brands from Getting Featured
Even strong companies fail to secure coverage due to avoidable mistakes:
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Overly promotional pitches
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Lack of a clear innovation angle
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Weak storytelling or unclear messaging
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No supporting data or proof
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Pitching without understanding Fast Company’s audience
Avoiding these mistakes dramatically improves your chances of success.
Benefits of Getting Featured in Fast Company Magazine
A Fast Company feature delivers long-term value far beyond a single article.
Brand Authority
Your brand is instantly positioned alongside global innovators and industry leaders.
Investor and Partner Interest
Media validation often attracts inbound interest from investors, collaborators, and enterprise clients.
Talent Attraction
Top talent is drawn to companies recognized for innovation and culture.
SEO and Digital Credibility
A feature from Fast Company strengthens your digital footprint and online trust.
When you get featured in Fast Company magazine, the impact continues long after publication.
How Long Does It Take to Get Featured?
Securing a Fast Company feature is a strategic process, not an overnight win. It can take weeks or months depending on:
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Newsworthiness of your story
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Editorial calendars
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Timing and industry relevance
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Quality of pitching and follow-up
Patience, persistence, and positioning are key.
Final Thoughts: Is a Fast Company Feature Worth It?
Absolutely. For brands focused on innovation, leadership, and long-term growth, the opportunity to get featured in Fast Company magazine is one of the most powerful media milestones you can achieve. With the right story, strategic PR approach, and consistent positioning, your brand can earn visibility where it truly matters—among the world’s most forward-thinking business leaders.
