This Sassy Singer’s Brand Is An Exorbitant Collection Of Jewelry And Scarves.
Frank Ocean, an American singer, photographer and prominent fashion figure, has recently launched his new high-end jewelry brand “Homer”. Inspired by the childhood obsessions of the artist, Homer is an ethical-minded brand that uses handcrafted 18K gold, recycled sterling silver, and American lab-grown diamonds to create exclusive pieces of jewelry. And the results are bold & colorful jewelry pieces like pendants, tongue rings, earrings, chains, and beautiful silk scarves!
Ocean is a multi-talented American singer, songwriter, producer, visual artist, and fashion icon. He is best known for his captivating music style, concise songwriting, and wide vocal range. His albums & singles like “Blonde, Channel Orange, Endless, Biking, and Moon River” are highly popular among music lovers. He is also well-known for his ritzy fashion sense, the glint of which can be also seen in Homer.
Making Of Homer
Frank took almost three years to ideate the concept of the brand, and the idea breathed life into the brand. While talking about the brand name, Frank told the Financial Times, “Mostly because it’s five letters and the dotcom was available, but also because Homer is the father of history and history is meant to endure, the same as diamonds and gold. I know Homer used papyrus, but I have always liked the idea of carving history into stone.” Hence, the name “Homer” came to life.
Some of the colorful jewelry pieces radiate a sophisticated demeanor with their golden and silver artwork, the others which are made to look ‘playful like toys’, truly depict the “Childhood obsession” of the singer.
All the jewelry pieces (except the American lab-made diamonds) are designed in New York City and are handmade in Italy. The Homer store, which opened on 9th August at 70-74 Bowery, New York, takes only in-person shopping through the pre-booked appointments.
The Catalogue Finalization
Frank has put great efforts into creating the catalogue, which is displayed on the brand’s official website as well. He has flaunted his photography skills by taking striking pictures for the catalog cover page and all other jewelry pieces. Tyrone Lebon, director of the music video for Frank’s song “Nikes” has also frequently collaborated with Frank, and is all set for his next collaboration for Homer’s campaign as well.
The catalogue showcases the 25 radiant pieces of the collection, hinting at the upcoming collaboration between Homer and Prada, along with the footer note “coming soon.”
Frank Pours His Heart Out On Instagram
While talking about his most cherished dream project, Frank Ocean wrote, “Hand on my heart, this project kept my mind moving and my imagination turning throughout it all. All of my work now is dedicated to my family. Everything. My hope is to make things that last, that are hard to destroy, set in stone.”
For pre-booking, please visit the official Homer Website
