Every thing concerning the Lockheed Martin streetwear is confusing

The web site appears like one thing that a generative AI machine dreamed up: Lockheed Martin Attire, the build you may perchance catch streetwear-vogue jeans and outsized tees bearing the logo of a defense contractor accused of helping battle criminals.

However the clothes are real, no longer lower than in South Korea. The streetwear line has stirred up pastime on X after a consumer posted a screenshot from the corporate’s web site.

Tweet may perchance even have been deleted

We reached out to Lockheed Martin to clarify its relationship with the apparel label. The company responded that it may perchance well per chance think about into the quiz nevertheless did no longer provide any extra files by the time of publication.

Alternatively, or no longer it is that you simply may perchance well be think of that the world security and aerospace company licensed its establish, label, and likeness to a South Korean company that is now the usage of it to sell clothes.

This order is rather total in South Korea, the build Jeep, National Geographic, and even defunct airline Pan Am have been reimagined as streetwear producers with their catch brick-and-mortar stores. Within the States, we can also get this notion a chunk unique — I surely enact. However these borrowed-label clothes traces are extremely widespread in South Korea in a approach that appears to be indiscriminate of their starting build. Even CNN has gotten the streetwear therapy.

I at the starting build assumed that South Koreans will seemingly be unaware of the work and recognition of the Lockheed Martin label, nevertheless it completely turns out that the corporate is a major participant within the country’s defense market. Perchance, then, the charm for South Koreans is carrying a distant places language and plucky graphics on their person, within the same method that some People catch tattoos of Chinese symbols even though they catch no longer discuss Mandarin.

Then there may perchance be the request of of why Lockheed Martin would allow its establish and label to be licensed on this vogue. The company has an unswerving store for staff, the build they may be able to catch its label printed on a North Face fleece or on Carhartt overalls.

However the South Korean label, satirically, does an even bigger job of promoting the corporate. One shirt currently for sale on the streetwear web site entails in its create Lockheed Martin’s values: “Live What’s Merely, Admire Others, and Assemble with Excellence.” It then lists the address of the corporate’s Bethesda, Maryland headquarters.

Upright to know that the defense power-industrial complex propaganda machine is alive and correctly.