Elon Musk, the billionaire entrepreneur, has cleared up a rumour that Apple has stopped advertising on Twitter. The rumor went viral after Elon Musk claimed that Apple seemed to have stopped advertising on Twitter and warned that they would remove their app from the Apple App Store. However, Elon Musk has come out with a statement saying that the rumors are false, and that Apple has resumed advertising campaigns on Twitter.
Elon Musk took to Twitter on Saturday evening to address the rumor and clear it up for his followers. He wrote, “Apple has fully resumed advertising on Twitter.”
A few days ago, New York Times reported Apple had purportedly stopped advertising on Twitter after the Club Q shooting in Colorado Springs on November 19. The logical reason for the brand was it could not see its product advertising next to the tweets about human tragedy, so it halted the advertising campaign.
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Elon Musk has spoken about the recent controversy surrounding Twitter’s removal from the Apple App Store. In a series of tweets on Thursday, December 1, Musk said that he had met with Tim Cook regarding their concerns about Twitter being removed from the App Store. He added, “Tim was clear that Apple never considered doing so.”
Musk also said that Apple was the biggest advertiser on the Twitter platform. In addition, Musk thanked advertisers for returning to Twitter.
On Saturday, September 29, Musk also posted an update on Amazon’s plans to advertise on Twitter again. He said that Amazon had committed to spending approximately $100 million per year on advertising via Twitter once Amazon does some security tweaks to the company’s ads platform.
The news that Apple and Amazon are returning to Twitter is welcome, especially for those who have been following their progress on the platform. The two companies are essential players in the tech industry, and their return will undoubtedly be a boon for Twitter.
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One of the biggest questions surrounding their return has been whether it will help improve the company’s financials. While some believe it will go hand-in-hand with an increase in ad revenue, others are still determining how much money this will bring in.
Twitter has been lowering its internal revenue projection for the last quarter of 2022, finally to let it settle at $1.1 billion. Post Twitter acquisition, Musk had also accepted that the platform was in dire need of funds.
